RONALD P.

CALIGUARI
152 Old Gray Station Road, Unit 10, Gray, TN 37615
Cell: (423)-366-5301 Email: deroassoc@msn.com
SENIOR SALES PROFESSIONAL

Dynamic career marketing and selling medium-to-high end furniture within a

EXECUTIVE competitive business market. Expert in building top-producing sales organizations
SUMMARY through strategic marketing, tactical sales, and key account management.
Outstanding record of achievement in account and contract negotiations. Excellent
communicator with the ability to actively manage change.
Key Account Relationship Management Sales Training and
Development
Pricing and Service Management Strategic Sales and
Market Planning
Competitive New Product Launch

EXPERIENCE Zak’s Furniture Johnson City, TN 2008-2009

Floor Sales Associate
 Greeted and engaged customers; determined their tastes and purchase
needs
 Provided first class service to maximize sales and encouraged repeat
business
 Promoted sales growth though customer referrals

Virginia Sterling and Johnston Benchworks 2006-2008

Manufacturer’s Representative-Tennessee/Kentucky
 Pioneered Virginia Sterling Furniture in TN an KY and opened 15 new
accounts
 Grew Johnston Benchworks from 15 accounts to 35 in under 24 months
 Oversaw distribution and inventory on retail floors
 Created and fulfilled sales and marketing strategy throughout territory

Durham Furniture, Ontario, Canada 1994-2006

Manufacturer’s Representative-New England Region
 Managed New England Territory including Maine, Vermont, New Hampshire,
Massachusetts, Rhode Island, and Connecticut
 Instrumental in pioneering an unknown line to an established region
 Grew Durham’s sales from $0 to $4 Million+ in less than 12 years
 Developed and managed all distribution policies and inventory on retail
floors
 Fulfilled all requests for sales and marketing collateral throughout the
territory
Accomplishments:
 Member of “Elite 5” sales representatives for entire career at Durham
Furniture
 Major multi-store retailers opened include: Jordan Furniture, Rotman’s
Furniture, Cardi’s Furniture World and Puritan Furniture.
 Consistent year-over-year growth of 20-30% every year

Jamestown Sterling Furniture and Upholstery, 1990-1994

Incorporated
Manufacturer’s Representative-Illinois, Wisconsin, Iowa and Indiana
 Responsibilities included pioneering the upholstery segment to give
Jamestown a “collection status” in the territory
 Grew sales from $300,000-$2.5 Million in less than four years
 Left the company when it went out of business in 1994

American Drew Furniture, Greensboro, NC 1979-1990

Manufacturer’s Representative responsible for New Jersey and New York
 Grew sales from $350,000 to $6 Million+
 Promoted to Senior Partner in the Territory above two Junior Partners
 Serviced major retailers including Huffman Koos, Macy’s and Levitz