Mandy Myers

Table of Contents
1. Redesign Plan
2. Style Guide
3. Flat Design
4. New Vs. Old
5. Advertisement

ii

iii

Redesign Plan
Target Audience
Millenial Moms are one of the fastest growing
demographics in the country. With this growth,
there is an increasing demand to meet their
needs. Their lives are hectic, but they are also
health conscious. They need something fast
and easy that they wouldnt mind feeding to
their kids.

History
In 1937, Italian immigrant, Assunta Cantisano
began selling homemade spaghetti sauce out
of her kitchen. In the 1950s, they added a
gondola to the packaging, searching back to

the companys Italian roots. Since then, more

and more has been added to the products
label, until today. The label is so busy that it
is difficult to find the selling point in all of that
craze.

Big Picture
Ragu needs to simplify. The busy label does
nothing to stand out in an isle full of spaghetti
sauce. The easiest way to stand out? Simplify,
and focus on one thing.
Keeping the target audience in mind, the
original label advertises 1 servings of
vegetables in every half cup of sauce. It is lost
in the craze of the label. If the label were to
focus on this aspect, not only would it stand
out, millenial moms will see it as a desirable
product.

Style Guide
Color Choice:
Green is the color of healthy. Choosing a green
color scheme will help sell the sauce as healthy.
Red was chosen for the tomatoes. Blue was
chosen to signify nature and natural products.

Font Choice:
Bodoni 72 Smallcap, Size 16, 10
Bodoni Smallcap contrasts well with the bold font
in the logo. Smallcaps was chosen to stand out,
but add variety.

Trade Gothic Next LT, Condensced, size 5

Trade Gothic was used for the ingredients on the
back of the label. It translates well into small font,
and is still readable.

Dark Green
Hex: #172C19
RGB: 23, 44, 25
CMYK: 78, 53, 82, 70
Light Green
Hex: #C6DBCE
RGB: 198, 219, 206
CMYK: 22, 5, 20, 0
Tomato Red
Hex: #EA2126
RGB: 234, 33, 38
CMYK: 1, 99, 98, 0
Blue
Hex: #2FAECF
RGB: 47, 174, 207
CMYK: 64, 0, 5, 13

Logo

Placement

Ragu currently has two logos. One with more

of a decorative feel, and the one pictured
below. Having two logos gets confusing. My
design will cut the decorative logo, and stick
with the clean look of the one pictured below.

With the new logo in place, this will be the

central feature of the product. Its simple
design allows it to be as large or small as
needed. For the purpose of the new label, it
will be the central focus of the product.
Nutrition Facts
Serving Size 1/2 cup (125g)
Servings Per Container 5
Amount Per Serving

Calories

80

Calories from Fat 25

% Daily Value*

Total Fat 2.5g

Saturated Fat .5g
Trans Fat 0g
Cholesterol
0mg
Sodium 480mg
Total Carbohydrate
Dietary Fiber 2g
Sugars 6g
Protein 2g

Original Old World Recipe

4 %
3 %

NET WT. 14.5 OZ (411G)

R&B FOODS, INC, MT PROSPECT, IL 60056, USA

QUESTIONS & COMMENTS:
Please call us toll free:
1-800-EAT-RAGU (1-800-328-7248)
or visit www.ragu.com
Best if used by date on cap.

10g

2 %
20 %
3 %
8%

Since 1937

Vegetables in every bite.

INGREDIENTS: TOMATO PUREE (WATER,

TOMATO PASTE), SOYBEAN OIL, SALT,
SUGAR, DEHYDRATED ONIONS,
EXTRA VIRGIN OLIVE OIL, SPICES, ROMANO
CHEESE (PART-SKIM MILK, CHEESE
CULTURES, SALT, ENZYMES),
NATURAL FLAVOR.

*Percent Daily Values are based on a 2,000 calorie diet.

DIRECTIONS: Heat sauce on stovetop or in

microwave, stirring occationally.
Refridgerate immediately after opening.

redesign

Photography

original

advertisement

Make it a

night.

www.ragu.com