QUESTIONNAIRE

I, Nishtha Grover, student of M.Sc Operational Research, am undertaking a market survey as part of my
curriculum on the topic:
Attributes influencing the dealer purchasing behavior and their satisfaction level of JK Tyre Truck/Bus
Radial.
I ensure that all information given by you will be kept confidential and will be used only for statistical
purpose.
Please tick your options in the boxes.
PERSONAL DETAILS:
Name:
Dealership name:
Address:
Phone:
1. Experience in Tyre business?
1-3 years
4-7 years
8-10 years
More than 10 years
2. Which of the following product categories do you deal in (You may tick more than one option)?
Truck Bias
Truck Radials
Car Tyre
LCV
Tractor/Farm
3. Which are the brands you are dealing with (You may tick more than one option)?
Apollo Tyres
Birla
Bridgestone
Ceat

JK Tyre
MRF
Michelin
Chinese
If others, Please specify________________________________________
4. How do you promote your products to your customers (You may tick more than one option)?
Tyre Exhibition
Advertisement
Word of Mouth
Sales Person
Phone
If others, please specify ____________________________________
5. What is your approach when a customer comes to you?
Recommend a better option according to their needs
Just give what the customer wants
6. In what proportion your sales are in Credit?
0-20 %
21-40%
41-60%
61-80%
81-100%
7. How long is the credit duration?
1-15 days
16-30 days
31-45 days
46-60 days

8. Rate the importance of the following factors for you while dealing with a Tyre Brand on a scale of 1-5 where 1-extremely
unimportant and 5-extremely important.
1

Mileage

Fuel savings

Retread ability

Puncture Resistance

Wear Nature

After Sales Services from

Company

Price of Tyre

Durability

Good Margin

Discount

Attractive Trade Schemes

Transparency of Dealings

Tyre Performance
_____________________________________________________________________________________________
1

Customer Pull/ Brand Image

_____________________________________________________________________________________________
1

Availability of Tyres on Time

Schemes for Customers

Credit Facility
____________________________________________________________________________________________
1
2
3
4
5
Customer relationship Management
Program
____________________________________________________________________________________________
9. Rate the following Truck Radial brands on a scale of 1-5 where 1- least satisfied and 5- most satisfied.
1
2
3
4
5
JK Tyre
___________________________________________________________________________________________
1
2
3
4
5
Apollo
___________________________________________________________________________________________
1

Michelin
___________________________________________________________________________________________
1

MRF
___________________________________________________________________________________________
1

Bridgestone
___________________________________________________________________________________________
1

Birla
____________________________________________________________________________________________
1
2
3
4
5
Chinese
________________________________________________________________________________________
1

Double Coin
_________________________________________________________________________________________
1

Ceat
__________________________________________________________________________________________
10. Define the nature of relationship with JK Tyre?
Short Term (less than 5 years)
Long Term (5-10 years)
Life Long (more than 10 years)
11. Rate these attributes in accordance with JK Truck/Bus Radials on a scale of 1-5 where 1- least satisfied
And 5- most satisfied.
1

Mileage

Fuel savings

Retread ability

Puncture Resistance

Wear Nature

After Sales Services from the

Company

Price of Tyre

Durability

Good Margin

Discount

Attractive Trade Schemes

Transparency of Dealings

Tyre Performance
_____________________________________________________________________________________________
1

Customer Pull/ Brand Image

_____________________________________________________________________________________________
1

Availability of Tyres on Time

Schemes for Customers

Credit Facility
____________________________________________________________________________________________
1

Customer relationship Management

Program
____________________________________________________________________________________________

12. Please rate the Sales officers of JK Truck/Bus Radials on a scale 1 to 5 where 1-least satisfied and 5-most satisfied.
1

Prompt response
__________________________________________________________________________________________
1

Transparency in dealing
__________________________________________________________________________________________
1

Knowledge
__________________________________________________________________________________________
1

Self confidence
__________________________________________________________________________________________
1

Communication skills
__________________________________________________________________________________________
13. Do you get the Statement of Accounts/ Credit Notes from JK Tyre?
Yes
No
14. How long does it take JK Tyre to settle your claim?
1-3 days

4-6 days
7-9 days
More than 10 days
15. Rate the Customer Relationship Management (CRM) program called Radial Stars conducted by JK Tyre on
a scale of 1-5 where 1 represents least satisfied and 5 most satisfied.
Excellent
Very Good
Good
Average
Poor
16. Are you satisfied with the gifts given to you during the Customer Relationship Management (CRM) program?
Yes
No
If no, please specify___________________________
17. Do the sales officers explain you the Customer Relationship Management (CRM) program detailed structure?
Yes
No
18. Does the Customer Relationship Management (CRM) program help you?
Yes
No
If no, please specify ____________________________
19. Do you want to give any Comment/ Recommendations for JK Tyre to promote Truck/Bus Radial Tyre? _________
________________________________________________________________________________________________