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A Mixed -Use Analysis

in the City of
Mentor, Ohio

Prepared For:
Mr. Dave Wiles
CT Consultants
8150 Sterling Court
Mentor, Ohio 44060
Project Number D1883KDMB
August 20, 2015

Danter Company, LLC


National Leaders in Real Estate Research
2760 Airport Drive | Suite 135
Columbus, OH 43219
614.221.9096
http://www.danter.com

TABLE OF CONTENTS
I. INTRODUCTION ....................................................................................................... I-1
A. OBJECTIVES .................................................................................................... I-1
B. METHODOLOGY .............................................................................................. I-1
C. DATA ANALYSIS .............................................................................................. I-2
D. USES AND APPLICATIONS ............................................................................. I-2
II. SCOPE OF SURVEY............................................................................................... II-1

III. CONCLUSIONS.................................................................................................... III-1


A. INTRODUCTION ............................................................................................ III-1
B. ASSUMPTIONS .............................................................................................. III-3
C. SINGLE-FAMILY CONCLUSIONS AND RECOMMENDATIONS ................... III-4
D. RENTAL HOUSING CONCLUSIONS AND RECOMMENDATIONS ............ III-15
E. APARTMENT CASE STUDY ........................................................................ III-38
F. CONDOMINIUM CONCLUSIONS AND RECOMMENDATIONS .................. III-47
G. PLANNED/PROPOSED PROJECTS ........................................................... III-55
H. DEVELOPMENT STRATEGY ...................................................................... III-55
I. PRELIMINARY DEVELOPMENT PROFORMA..III-56
J. ESTIMATED TAXABLE VALUE.III-57
K. CHANGING BUYER/SELLER RATIOS...III-58
L. EMA HOUSING BASE.III-61
M. EMA DEMOGRAPHIC FACTORS.....III-65
IV. THE SITE ............................................................................................................. IV-1
A. DESCRIPTION AND LOCATION .................................................................... IV-1
B. SITE EVALUATION ........................................................................................ IV-2
C. EFFECTIVE MARKET AREA (EMA) .............................................................. IV-4
SITE EFFECTIVE MARKET AREA MAP ................................................... IV-6
D. COMMUNITY SERVICES ............................................................................... IV-7
V. SITE AREA MAPS AND PHOTOGRAPHS ............................................................. V-1
NEIGHBORHOOD MAP .................................................................................. V-2
SITE LOCATION MAP .................................................................................... V-3

ii

SITE MASTER PLAN.....V-4


COMMUNITY SERVICES MAPV-5
SITE PHOTOGRAPHS ................................................................................... V-6
VI. FIELD SURVEY OF MODERN APARTMENTS .................................................... VI-1

VII. MODERN APARTMENT LOCATIONS AND PHOTOGRAPHS ......................... VII-1


APARTMENT LOCATIONS REFERENCE MAP ........................................... VII-2
APARTMENT LOCATIONS MAP A .............................................................. VII-3
APARTMENT LOCATIONS MAP B .............................................................. VII-4
APARTMENT PHOTOGRAPHS ................................................................... VII-5
VIII. AREA ECONOMY ............................................................................................ VIII-1
A. EMPLOYMENT CONDITIONS ................................................................... VIII-1
B. HOUSING STARTS .................................................................................... VIII-4
DEMOGRAPHICS

GLOSSARY ................................................................................................................. G-1

QUALIFICATIONS AND SERVICES ........................................................................... Q-1

iii

I. INTRODUCTION
A. OBJECTIVES
This study analyzes the feasibility of developing a single-family, condominium and
apartment community on the existing Mentor Lagoons in Mentor, Ohio. After fully
discussing the scope and area of survey with Mr. Dave Wiles of CT Consultants, the
Danter Company, LLC undertook the analysis.

B. METHODOLOGY
The methodology we use in our studies is centered on three analytical techniques: the
Effective Market Area (EMA)SM principle, a 100% data base, and the application of data
generated from supplemental proprietary research.
The Effective Market Area (EMA) PrincipleThe EMA principle is a concept developed
by the Danter Company, LLC to delineate the support that can be expected for a
proposed development. An EMA is the smallest specific geographic area that will
generate the most support for that development. This methodology has significant
advantages in that it considers existing natural and manmade boundaries and
socioeconomic conditions.
Survey Data BaseOur surveys employ a 100% data base. In the course of a study,
our field analysts survey not only the developments within a given range of price,
amenities, or facilities, but all conventional developments within the EMA.
Proprietary ResearchIn addition to site-specific analyses, Danter Company, LLC
conducts a number of ongoing studies, the results of which are used as support data for
our conclusions. Danter Company, LLC maintains a 100% data base of more than
1,500 communities, with each development cross-analyzed by rents, unit and project
amenities, occupancy levels, rate of absorption, and rent/value relationships.

SM

Service mark of Danter Company, LLC

I-1

C. DATA ANALYSIS
This study represents a compilation of data gathered from various sources, including
the properties surveyed, local records, and interviews with local officials, real estate
professionals, and major employers, as well as secondary demographic material.
Although we judge these sources to be reliable, it is impossible to authenticate all data.
The analyst does not guarantee the data and assumes no liability for any errors in fact,
analysis, or judgment.
The secondary data used in this study are the most recent available at the time of the
report preparation.
In Section VIField Survey, we have attempted to survey 100% of all units. Since this
is not always possible, we have also compared the number of units surveyed with the
number of multifamily housing starts to establish acceptable levels of representation.
All developments included in the study are personally inspected by a field analyst
directly employed by the Danter Company, LLC.
The objective of this report is to gather, analyze, and present as many market
components as reasonably possible within the time constraints agreed upon. The
conclusions contained in this report are based on the best judgments of the analysts;
we make no guarantees or assurances that the projections or conclusions will be
realized as stated. It is our function to provide our best effort in data aggregation, and
to express opinions based on our evaluation.

D. USES AND APPLICATIONS


Although this report represents the best available attempt to identify the current market
status and future market trends, note that most markets are continually affected by
demographic, economic, and developmental changes. Further, this analysis has been
conducted with respect to a particular client's development objectives, and consequently
has been developed to determine the current market's ability to support those particular
objectives. For these reasons, the conclusions and recommendations in this study are
applicable only to the proposed site identified herein, and only for the potential uses for
that site as described to us by our client. Use of the conclusions and recommendations
in this study by any other party or for any other purpose compromises our analysis and
is strictly prohibited, unless otherwise specified in writing by the Danter Company, LLC.

I-2

II. SCOPE OF SURVEY


A complete analysis of a rental market requires the following considerations: a field
survey of conventional apartments; an analysis of area housing; an analysis of the area
economy; a demographic analysis; and recommendations for development.
Field SurveyOur survey of conventional apartments includes a cross-analysis of
vacancies by rents, a survey of unit and project amenities, and a rent/value analysis.
Area Housing AnalysisWe have conducted an analysis of housing demand that
includes a study of support by both growth and internal mobility. Further, we have
analyzed existing housing using the most recent census material.
Economic AnalysisMajor employers, utilities, banks, savings and loans, and media
that serve the area are listed in the study. The information gathered has been used to
create a Community Services map showing school, shopping, and employment areas in
relation to the proposed site.
Demographic AnalysisThe study includes an analysis of social and demographic
characteristics of the area, and a description of the area economy that includes income
and employment trends.

II-1

III. CONCLUSIONS
A. INTRODUCTION
This report evaluates the potential to develop a single-family, condominium and
apartment community on the existing Mentor Lagoons in Mentor, Ohio. The site is in
Lake County.
The subject site, the existing Mentor Lagoons Marina, contains three peninsulas offering
potential development. The entire site is proposed to be developed as mixed-use
residential with apartments, condominiums and single-family homes. The apartment
component is recommended for the south peninsula. The remaining two peninsulas
have individual boat basins in place and are better suited for single-family use.
Condominiums would occupy the tips of a peninsula or relate to the existing marina.
MENTOR LAGOONS MASTER PLAN

III-1

The Danter Company has completed all of the data collection and analysis necessary
for the preparation of a development plan. The following represents our opinion of the
most profitable development scenario. Other alternatives considered are the following:
1. The site being total developed as single-family This alternative resulted in a
prolonged absorption period that would not be desirable to a potential developer.
2. Totally developed as condominiums The condominium market has not returned
to the robust years predating the financial crises of the mid-2000s. The number
of condominiums that could be accommodated on the site would far outpace the
market potential.
3. Land values associated with a 100% rental community world not be as profitable
to the sellers. Further, the number of units could not be supported by the market.
4. It is our opinion that the site will not support any significant retail or office
development. Lack of accessibility and visibility are contributing factors.
5. The recommended plan, with a mix of rental, single-family and condominiums,
will minimize the overall absorption period and maximize the value of the site.
Conclusions for the development of this project are based on analyses of the area
including the existing and anticipated rental, single-family and condominium housing
markets, demographics, the economy, the appropriateness of the site for the proposed
development, and overall housing demand. The study will evaluate past, current, and
future trends in the area; the impact of those trends on rental housing alternatives;
current rental housing alternatives; need and market support for additional rental
housing; and any proposed additions to the area rental base.
The analysis of the existing rental housing market is based on the establishment and
analysis of a Site Effective Market Area (EMA) for the proposed project. EMA refers to
a methodology developed by the Danter Company, LLC to describe areas of similar
economic and demographic characteristics. EMAs are bounded by both "hard" and
"soft" boundaries. Hard boundaries are marked by rivers, freeways, railroad rights of
way, and other physical boundaries. Soft boundaries are changes in the socioeconomic
makeup of neighborhoods. EMAs differ for the various development types based on the
mobility patterns associated with each.
Based on the characteristics of the Site EMA, a field survey of existing residential
development, an analysis of the appropriateness of the site for the proposed
development, and a demographic analysis of the Site EMA, support levels can be
established for additional multifamily rental development.

III-2

The following analyses have been conducted to identify market potential for a proposed
market-rate apartment development at the site:

Analysis of the overall EMA housing market


Historical housing trends
Current market conditions based on a 100% field survey of apartments,
condominiums and single-family development.
Appropriateness of the site for the subject development
Current and expected economic and household growth conditions
Area demand factors, including
Income-appropriate households
Support from existing population base
A trend line analysis, based on a "rent by comparability rating" evaluation
of all conventional developments within the Site EMA
Floor plan analysis and comparison with comparable product
Regional case studies of waterfront and/or marina-based residential
development

B. ASSUMPTIONS
There are several assumptions relative to these recommendations for development.
The assumptions are:
1. All of the on-site development costs will be the responsibility of the developer.
2. There will be no off-site expenses. All utilities, road improvements, etc., will be
available to the site
3. The depth of the waterways surrounding the development area has not been
determined although The City of Mentor and the Mentor Harbor Yacht Club
annually dredge a portion of the lagoon area. For purposes of this report, it is
assumed that the water throughout the property will be of sufficient depth to
accommodate most sailboats (5)
4. There is an agreement in place with the Mentor Harbor Yacht club for joint
maintenance of the harbor.
5. The property will be appropriately zoned for the recommended development.
6. The property can be gated
7. The existing marina and building are part of the development

III-3

8. Docks and camping spots along the south edge of the nature preserve will be
removed.

C. SINGLE-FAMILY CONCLUSIONS AND RECOMMENDATIONS


We have identified the potential to develop 134 residential single-family and
condominium lots as part of Mentor Lagoons redevelopment area as follows:

LOT TYPE
Boat House Lot
Premium
Boat House Lot
Standard
Basin Lot
Standard Waterfront
Lot
Condominium Lots
Total

NUMBER
OF LOTS
7

LOT PRICE
$225,000

COMPLETED HOME
PRICE RANGE
$1,000,000+

$175,000

$650,000+

49
14

$150,000
$110,000

$500,000+
$450,000+

44
123

$50,000

$250,000 - $350,000

There are 47 basins inset into the north and middle peninsulas that can be developed
as either boathouse or basin lots. A boathouse lot is one that encompasses an entire
basin and enables the construction of a boathouse over the basin. The boathouse may,
or may not, be attached to the residence. The premium boathouse lots are located on
the end of the peninsulas. A basin lot is one that shares a basin, in which case there
would be no boathouse but docks could be accommodated. Standard waterfront lots are
the lots with conventional waterfront frontage. Docks could be accommodated parallel to
the waterway.
The 32 condominium lots would be developed at the tip of the north peninsula and
would encompass 7 of the basins. Twelve of the condominium lots would overlook the
marina.
Total absorption of the single-family and condominium components is estimated at 3.5
to 4.0 years.
1. SINGLE FAMILY SUPPLY/DEMAND ANALYSIS
SINGLE-FAMILY SUPPLY ANALYSIS
The proposed development, Mentor Lagoons, is unique in Northeast Ohio. Little or no
waterfront development has been done in the past 40 to 50 years. In addition to the
homes bordering the existing Mentor Lagoons, somewhat similar developments, dating

III-4

to the 1970s, can be found in Eastlake, Vermilion and Sandusky. Following is a


comparison summary of these developments.

$1,000,000+

VERMILION
LAGOONS
1

$900,000 - $999,999

10

$800,000 - $899,999

13

19

$700,000 - $799,999

11

15

30

$600,000 - $699,999

14

26

47

$500,000 - $599,999

43

42

87

$400,000 - $499,999

36

79

25

145

$300,000 - $399,999

22

21

41

21

105

Under $300,000

12

16

30

38

77

233

137

485

Average

$487,552

$412,863

$528,473

$553,308

$496,448

Median

$392,064

$422,222

$480,173

$558,705

$457,143

2,625

1,832

2,774

2,155

2,446

$185.73

$225.36

$190.51

$256.76

$202.96

45

40

55

52

47.4

PRICE RANGE

Total

Average Square Feet


Average Price per
square foot
Average Age (Years)

MENTOR EASTLAKE SANDUSKY

TOTAL
11

Values are based on the respective county auditor estimates of market value. A review
of properties currently listed or recently sold shows values ranging from 110% to 165%
of the auditors estimate of market value. The above values represent 110% of the
auditor estimates.
The Mentor properties are those homes located on the water across from the existing
Mentor Lagoons marina and campground. The Eastlake homes are those waterfront
properties along the Chagrin River in Eastlake, Ohio and the Sandusky homes are the
waterfront properties facing south into Sandusky Bay along Cedar Point Road.

III-5

SINGLE-FAMILY LOCATIONS MAP

III-6

SINGLE-FAMILY AERIAL MAPS

The average value for Mentor is 18.1% higher than values in similar properties in
Eastlake and 7.7% below Sandusky values. Homes in Vermilion Lagoons have the
highest average price, $553,308.
Mentor homes are significantly larger than Westlake and about equal to Sandusky
homes. Average square feet in Mentor is 2,625, second largest among the four
developments. Price per square foot is lowest in Mentor at $185.73, compared with an
average of $202.98.

III-7

It is also our opinion that values of Mentor homes are impacted by the nature of
development on the Mentor Lagoons campground which significantly compromises the
view. All of the properties in the database have river or canal type views. None have
lake views. However, some of the properties along Cedar Point Drive have a secondfloor lake view across Cedar Point Drive. These properties also have Lake Erie beaches
across the Lake Erie Drive, hence their somewhat higher price.
Following is a distribution of lots in the market by width and depth.

FRONTAGE
<50'
50' - 59'
60'-69'
70'-79'
80'-89'
90'-99'
100'+
Total
Average
DEPTH
<120'
120'-129'
130'-139'
140'-149'
150'-159'
160'-169
170'-179'
180'-189'
190'-199'
200'+
Total
Average

29
5
1
3
38
79.7

CHAGRIN
LAGOONS
20
28
7
7
1
2
12
77
70.9

VERMILION
LAGOONS
7
58
17
26
4
1
24
137
72.7
119
9
7
1
1

1
1
36
38
293.0

11
4
5
5
2
6
5
3
13
23
77
166.1

MENTOR

137
100

SANDUSKY
10
10
18
74
19
17
85
233
90.3

TOTAL
37
96
42
136
29
21
124
485
78.4

PERCENTAGE
6.9%
18.0%
7.9%
25.5%
5.4%
3.9%
23.3%
91.0%

40
4
6
7
1
3
3
1
0
168
233
233

170
17
18
13
4
9
8
5
14
227
485
198.0

31.9%
3.2%
3.4%
2.4%
0.8%
1.7%
1.5%
0.9%
2.6%
42.6%
91.0%

The average width of waterfront lots in the market is 78.4 feet and the average depth is
198.0 feet. The distribution at the subject site is compared with the market in the
following tables. All of the lots proposed at the subject site will be at least 70 ranging to
80. Some of the cul-de-sac lots will have considerable more waterfront frontage. Most
lots will be 150 deep. Lots at the subject site will meet market expectations.

III-8

Following is a distribution of resales in the four developments with waterfront properties.


COMMUNITY

2000-2004

2005-2009

2010-2014

TOTAL

Sandusky
Chagrin Lagoons
Mentor
Vermillion Lagoons
Total

29
4
4
32
69

38
20
8
21
87

37
17
1
28
83

104
41
13
81
239

The years 2005 through 2009 had the highest number of resales at 87 (17 per year).
There were 83 resales between 2010 and 2014, about 16 per year.
NEW SINGLE FAMILY SALES, LAKE COUNTY, OHIO
Lake County had a high of 478 single family sales in 2006 of which 37 were at $450,000
or higher, 8% of the total. Since 2010, there have been 123 sales at $450,000 or higher
accounting for 21% of total sales.
Sales declined since the 2006 high to a low of 142 in 2011. There was a recovery to
193 sales in 2013. Sales declined again in 2014 to only 55 closings. However, the most
recent decline is a function of supply rather than demand. Currently, there are very few
active subdivisions in the market, especially with product in the upper price ranges.

LAKE COUNTY, OHIO


NEW SINGLE FAMILY SALES
2000 - 2015
500
400

300
200

100
0

III-9

$300,000$399,999

$400,000$499,999

$500,000$599,999

$600,000$699,999

$700,000$799,999

$800,000$899,999

$900,000$999,999

$1,000,000+

YEAR

<$300,000

TOTAL NEW HOME SALES BY PRICE


LAKE COUNTY, OHIO

55
186
179
252
315
316
344
289
181
146
148
99
132
135
32
8

7
29
48
77
81
69
82
78
59
52
38
33
37
44
14
6

5
10
13
11
19
32
31
32
21
7
9
7
7
7
6
4

0
2
3
1
2
11
12
13
5
0
3
0
1
3
0
3

0
0
0
0
3
2
3
2
1
0
0
1
1
1
1
0

0
0
0
0
1
1
3
0
3
1
0
2
0
0
1
0

0
0
0
0
0
0
1
0
0
0
0
0
1
0
0
0

0
0
0
0
0
0
0
0
1
0
0
0
0
1
1
1

1
0
1
1
0
1
2
0
1
0
2
0
0
2
0
0

2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
TOTAL
2,817
754
DISTRIBUTION 72.3% 19.4%

TOTAL
68
227
244
342
421
432
478
414
272
206
200
142
179
193
55
22

221
5.7%

59
1.5%

15
0.4%

12
0.3%

2
0.1%

4
0.1%

11
0.3%

3,895
100.0%

The share of new Lake County homes selling for over $400,000 increased dramatically
between the 2000-2004 period and the 2005-2009 period, increasing from 5.6% to
10.3%. This decreased to 7.4% in the most recent time period, 2010-2015, due primarily
to the lack of available product.

III-10

2. SINGLE-FAMILY DEMAND ANALYSIS


All of the demographic and economic characteristics of an EMA combine to provide an
indication of the relative level of support for the development of additional for-sale
residential concepts. By comparing the EMA characteristics with profiles previously
established for other communities, we establish an appropriate level of support for
development in the EMA.
In projecting future demand, consideration must be given to the fact that past
performance of a market may not be a true indication of future demand. In many
instances demand can be limited by supply. This may be the case in the Site EMA,
which offers few single-family development alternatives.
Our approach to establishing the market for single-family housing is based on an
analysis of the demographic and economic characteristics of the EMA and the
application of optimal capture factors. By deducting existing competitive product and
evaluating proposed product, the depth of the market is established.
Our approach to establishing the market for condominiums at the site is based on an
analysis of the demographic and economic characteristics of the Site EMA and the
application of optimal capture factors.

III-11

Qualifying Incomes
For the purpose of this analysis, we assume that 20% of the purchase price of new
home will be cash, yielding an 80% mortgage requirement. While many developments
may offer 90% financing, current underwriting requirements at the proposed price range
generally reflect 80% financing.
Because of the difficulty of developing new product under $175,000, our analysis will
only consider households with incomes that will qualify them for homes above that price
point.
Income/mortgage/purchase price requirements are as follows:

INCOME
$42,000 - $49,000
$49,000 - $56,000
$56,000 - $70,000
$70,000 - $84,000
$84,000 - $98,000
$98,000 - $112,000
$112,000 - $140,000
$140,000 - $196,000
$196,000 - $224,000
$224,000 - $252,000
$252,000 - $280,000
$280,000 - $560,000
$560,000 - $840,000

MORTGAGE
$120,000 - $139,999
$140,000 - $159,999
$160,000 - $199,999
$200,000 - $239,999
$240,000 - $279,999
$280,000 - $319,999
$320,000 - $399,999
$400,000 - $559,999
$560,000 - $639,999
$640,000 - $719,999
$720,000 - $799,999
$800,000 - $1,599,999
$1,600,000 - $2,399,999

AMOUNT
FINANCED
80%
80%
80%
80%
80%
80%
80%
80%
80%
80%
80%
80%
80%

HOME PRICE RANGE


$150,000 - $174,999
$175,000 - $199,999
$200,000 - $249,999
$250,000 - $299,999
$300,000 - $349,999
$350,000 - $399,999
$400,000 - $499,999
$500,000 - $699,999
$700,000 - $799,999
$800,000 - $899,999
$900,000 - $999,999
$1,000,000 - $1,999,999
$2,000,000 - $2,999,999

Following are the 2015 estimated income distributions of total households for Lake
County:
HOUSEHOLD
INCOME RANGE
$49,000 - $56,000
$56,000 - $70,000
$70,000 - $84,000
$84,000 - $98,000
$98,000 - $112,000
$112,000 - $140,000
$140,000 - $196,000
$200,000 AND OVER

QUALIFIED HOME
PRICE
$175,000 - $199,999
$200,000 - $249,999
$250,000 - $299,999
$300,000 - $349,999
$350,000 - $399,999
$400,000 - $499,999
$500,000 - $699,999
OVER $700,000
TOTAL

III-12

2015 TOTAL
HOUSEHOLDS

DISTRIBUTION

6,037
12,181
10,564
9,666
4,390
7,023
6,604
3,244
59,708

10.1%
20.4%
17.7%
16.2%
7.4%
11.8%
11.1%
5.4%
100.0%

Based on levels of affordability of new product, an optimal capture factor can be applied
to income ranges to determine the annual demand. The optimal capture factors have
been established in mature markets with adequate supply. Within these markets,
demographic characteristics have been analyzed, including growth rates and household
size, and economic factors have been considered including income levels and
employment profiles.
Single-Family Penetration Analysis
Based on the application of established capture factors for similar markets, the resulting
annual demand for single-family homes in the Mentor Site EMA can be established.
We have applied established capture rates based on those in established markets to
establish the potential demand for single-family homes in the Mentor EMA.

PRICE RANGE
$175,000 - $199,999
$200,000 - $249,999
$250,000 - $299,999
$300,000 - $349,999
$350,000 - $399,999
$400,000 - $499,999
$500,000 - $699,999
OVER $700,000

QUALIFIED
2015 EMA
HOUSEHOLDS
6,037
12,181
10,564
9,666
4,390
7,023
6,604
3,244
59,708

ESTIMATED
INTERNAL DEMAND
CAPTURE FACTOR
0.0038
0.0051
0.0041
0.0038
0.0029
0.0022
0.0029
0.005
0.0038

ESTIMATED
DEMAND FROM SITE
EMA HOUSEHOLDS
23
62
43
37
13
15
19
16
229

When considering all price ranges, the total maximum annual support base is estimated
to be approximately 43 homes, without considering existing supply or demand from
outside the market area.
Because of the unique character of the proposed development, as well as the subject
site, we estimate that as much as 65% of the support for any new single-family
development at the site will come from outside the EMA.

III-13

PRICE RANGE
$175,000 - $199,999
$200,000 - $249,999
$250,000 - $299,999
$300,000 - $349,999
$350,000 - $399,999
$400,000 - $499,999
$500,000 - $699,999
Over $700,000
Total

ESTIMATED
DEMAND FROM
EMA HOUSEHOLDS
23
62
43
37
13
15
19
16
229

ESTIMATED
DEMAND FROM
OUTSIDE THE EMA
42
117
80
69
24
28
35
30
425

ESTIMATED
TOTAL
DEMAND
65
177
123
106
37
43
54
46
654

When considering the demand both from within and outside the EMA, the total support
is estimated to be approximately 121 new single-family homes per year in the proposed
price range. The proposed development will contain 79 single family homes at an
anticipated 5-year absorption period, or 16 units per year. This is a 13.2% capture rate.
This is about equal to the number of resale waterfront homes in the market (these
homes average nearly 50 years of age).
It should be noted that there are few single-family alternatives in the EMA offering a
lifestyle product for home in the $450,000+ price range. None are waterfront
developments. In fact, there are no waterfront developments in the entire region.
It is important to note that optimal absorption is seldom achieved within a market.
Generally, maximum absorption occurs only when sales are a function of demand rather
than being limited by supply.
In most markets that achieve sales close to demand, there are various product types
represented with various sales prices available, i.e., a full range of price, concept and
location alternatives. Maximum sales are, generally, only achieved in overbuilt markets.
In underserved markets, individual projects often exceed expectations due to the lack of
competition.
3. GEOGRAPHIC ORIGIN OF SUPPORT
Because of the unique character of the subject site, additional support will be generated
from outside the Lake County area. A comparison of typical versus anticipated
geographic support for the subject site is as follows:

III-14

TYPICAL SUPPORT
INTERNAL MOBILITY
EXTERNAL MOBILITY
TOTAL

70%

ANTICIPATED SUPPORT AT
SUBJECT SITE
35%

30%
100%

65%
100%

D. RENTAL HOUSING CONCLUSIONS AND RECOMMENDATIONS


It is our opinion that a market exists for a 248-unit rental housing development at the
subject site, assuming the project is developed as detailed in this report. The subject
site, the existing Mentor Lagoons Marina, contains three fingers offering potential
development. The entire site is proposed to be developed as mixed-use residential with
apartments and single-family homes. The apartment component is recommended for
the south finger. The remaining two fingers, with individual boat basins in place, are
better suited for single family use.
Most of the apartment projects in the subject Site EMA include landlord-paid water,
sewer, and trash collection in the rents, while tenants are typically responsible for the
remaining utilities (gas, electricity, cable television, and high-speed Internet). The rents
at the subject property, however, will include only trash removal. As such, the rents
among the market-rate properties (when necessary) have been adjusted to represent a
utility package similar to what will be included at the site in order to complete an even
rent comparison. These will be referred to as collected rents throughout this analysis.
MARKET-RATE PROJECTS
TENANT
LANDLORD
11
12
4
0
0
1
5
23
4
24
28
0
28
0

GAS
ELECTRIC
STEAM
WATER/SEWER
TRASH
CABLE TV
INTERNET

The proposed project will be available in 2017. Changes in the projects site, rent, unit
mix, amenities, floor plans, or opening date may invalidate these findings. The project
is proposed as follows:

III-15

UNIT DESCRIPTION
One-Bedroom/
1.0 Bath Garden
One-Bedroom/
1.0 Bath Garden
Two-Bedroom/
2.0 Bath Garden
Two-Bedroom/
2.5 Bath Townhouse
1 Car Attached Garage
Two-Bedroom/
2.5 Bath Townhouse
2 Car Attached Garage
Three-Bedroom/
2.5 Bath Townhouse
2 Car Attached Garage
Total

NUMBER
24

SQUARE
FEET
700

RENTS AT
OPENING*
$1,195

RENT PER
SQUARE FOOT
$1.71

24

800

$1,350

$1.69

48

1,000

$1,600

$1.60

72

1,150

$1,950

$1.70

60

1,250

$2,250

$1.80

20

1,400

$2,400

$1.71

248

*2017

Tenant will pay all utilities except trash removal.


Up to 72 conveniently located garages will be offered for $100 per month. Garden units
would be in a four-story elevator building, affording both lake and/or marina views.
UNIT AMENITIES
Each unit in the proposed development will include the following amenities:

Range
Frost-free refrigerator with icemaker
Microwave oven
Dishwasher
Disposal
Central air conditioning
Washer/dryer
Washer/dryer hookups
Carpet

III-16

Fireplace
Security system
Balcony/patio
100% Lake Erie views
Garage
Window coverings
Ceiling fan
9 ceilings

Bedrooms
Master bedroom sizes should be at least 150 square feet for a one-bedroom unit and
170 square feet for a two- or three-bedroom unit. The second bedroom should be at
least 150 square feet, and the third bedroom at least 130 square feet.
Closets
The following lineal feet of closet space should be achieved:
One-Bedroom
Two-Bedroom
Three-Bedroom

16 Lineal Feet
26 Lineal Feet
32 Lineal Feet

Entry
The entry into the units should be open and airy. Entry should be directly into the great
room with a view of the opposing windows. This is especially important given that all
units will have water views.
PROJECT AMENITIES
Project amenities will include the following:

Swimming pool
Community building
Spa pool
Fitness center
Playground
Adjacent to park
Movie theater
Jog/bike trail
On-site storage space

Lake Erie access


Picnic/BBQ Pavilion
Security gate
On-site management
Business/Computer center
Car wash area
Boat storage area
On-site marina
Additional storage available

In addition, front yard dock space can be available for townhouse units. A marina is
available within the project.
The project amenities will accommodated within the master amenity complex
associated with the marina.

III-17

1. ABSORPTION
The overall absorption rate is expected to average 18 to 20 units per month, but could
be as high as 24 to 26 units per month in the first few months after opening. The overall
absorption period (to 93% occupancy) is expected to be approximately 9 to 11 months.
Prior studies have shown that absorption tends to be seasonal, with up to 64% of
annual absorption taking place in the peak summer months (May through August). The
shoulder season (the two months on either side of the peak season) generally accounts
for approximately 24% of annual absorption. The off season, November through
February, typically accounts for the remaining 12% of absorption. While these
percentages do not hold true in all markets, they give a good indication of the potential
seasonal variations in absorption.
Factors that affect absorption include (but are not limited to) the following: area mobility
patterns; availability of new product; age, quality, and rent of existing rental properties in
the Site EMA; area growth; area median income; product variety; proposed product
development; and date of opening.
The anticipated spring opening date will be important in achieving the targeted
absorption period. A later release may extend absorption through the slower winter
months.
2. APARTMENT DEMAND FACTOR ANALYSIS
COMPARABLE MARKET RENT ANALYSIS
Comparable market rent analysis establishes the rent potential renters would expect to
pay for the subject unit in the open market. Comparable market rent is based on a
trend line analysis for the area apartment market. For each unit type, the trend line
analysis compares net rent by comparability rating for all market-rate developments.
Comparability ratings have been established for all developments in the Site EMA
based on unit amenities, project amenities, overall aesthetic appeal, and location. The
comparability ratings for each property are listed in the Field Survey section in this
report. The trend line is a function of a scatter plot showing each apartment community
created by plotting the comparability rating on the horizontal axis and the rent on the
vertical axis. This evaluation provides a comparison of existing market rents to those at
the proposed project. Additional factors also influence a propertys ability to actually
achieve the comparable market rent, including the number of units at that comparable
market rent, the step-up support base at that rent range, and the age and condition of
the subject property and competitive units.
It should also be noted that the product to be offered at the subject site is unmatched
anywhere in the greater Cleveland area. The rents will be among the highest in the
suburban market. (Downtown Cleveland rents will be somewhat higher.)

III-18

Considering the proposed unit and project amenities and an appealing aesthetic quality,
the proposed subject site is anticipated to have an overall comparability rating of 36.5.
The overall rating is based on ratings of 13.0 for unit amenities, 14.0 for project
amenities, and 9.5 for aesthetic quality.
Based on prior studies conducted by The Danter Company, rents in the Site EMA have
in/decreased at an established rate of 1.8% per year over the past 5 years.
Based on the current rent structure of one-bedroom units, present-day rent for a
development comparable to the one proposed is $1,275 per month. Based on the
estimated rate of increase (1.8%), projected one-bedroom rent is $1,321 at opening in
2017. The proposed average rent of $1,273 is 96.3% of the market-driven rent. The
average rent among waterfront properties is $1,390.
Based on the current rent structure of two-bedroom units, present-day rent for a
development comparable to the one proposed is $1,550 per month. Applying the
average annual increase in the Site EMA yields two-bedroom rent of $1,606 at opening.
The proposed two-bedroom rent of the garden units of $1,600 is 96.5% of the marketdriven rent. The average rent among waterfront properties is $2,173.
There are too few three-bedroom units in the market from which to establish a
meaningful trend line. The three-bedroom rents have been established based on the
typical gap found between two- and three-bedroom units.
The two- and three-bedroom townhouse units deserve special attention. These units will
not only have water views, but will have direct water access with the front door opening
directly onto the water. There is also the potential for a private dock at the front door to
the unit. Rent for these units is comparable to properties in the Cleveland area with
water views (even though none of those units have direct water access). The average
three-bedroom rent for waterfront properties is $2,810 compared with $2,400 at the
subject site.
The following table compares the market rent at opening with the proposed rent at the
subject site for one-, two-, and three-bedroom units. Rents are net, including only trash
removal.

UNIT TYPE
One-Bedroom
Two-Bedroom
Three-Bedroom

MARKET RENT
AT OPENING AT
36.5
COMPARABILITY
RATING
$1,321
$1,606
N/A

AVERAGE RENT
AT
WATERFRONT
PROPERTIES
$1,390
$2,173
$2,810

III-19

PROPOSED
AVERAGE
OPENING
RENT
$1,273
$1,600
$2,400

PROPOSED RENT
AS A PERCENT OF
MARKET AND
WATERFRONT
RENT
96.3% & 91.6%
96.5% & 73.6%
N/A & 85.4%

With the proposed rents ranging from 96.4% to 96.5% for direct market comparisons
and from 73.6% to 91.6% compared with waterfront properties, the proposed units will
be perceived as a value within the market.
The number of units proposed at the site must be considered relative to the projects
ability to achieve a given rent level. Previous research conducted by Danter Company,
LLC indicates that, all other factors being equal, larger properties must be a better value
in the marketplace than smaller properties due to the higher number of units that must
be rented each month. To generate a sufficient number of potential renters, larger
properties typically need to set rents below comparable market rent. The proposed
240-unit complex is of average size in Northeast Ohio and, as such, should equal rent
trends in the area.
The relative value the proposed units represent in the market is further illustrated by the
following trend line analyses.

III-20

ONE-BEDROOM UNITS BY COLLECTED RENT


AND COMPARABILITY INDEX
2200
2100
2000
1900
1800
1700
1600
1500

Rent

1400
1300
1200
1100
1000
900
800
700
600
500
400
12

14

16

18

20

22

24

26

28

Comparability Rating

Legend:
Site
Market-Rate Properties
Tax Credit Properties
Waterfront Properties
Market-Driven Rent

III-21

30

32

34

36

38

Rent

TWO-BEDROOM UNITS BY COLLECTED RENT


AND COMPARABILITY INDEX
3600
3500
3400
3300
3200
3100
3000
2900
2800
2700
2600
2500
2400
2300
2200
2100
2000
1900
1800
1700
1600
1500
1400
1300
1200
1100
1000
900
800
700
600
500
12

14

16

18

20

22

24

26

Comparability Rating

Legend:
Site
Market-Rate Properties
Tax Credit Properties
Waterfront Properties
Market-Driven Rent

III-22

28

30

32

34

36

3. STEP-UP SUPPORT
Previous studies performed by the Danter Company, LLC indicate that 60% of the
support for new apartment development will typically be generated from the existing
apartment base in the EMA, especially from those tenants paying rent within an
appropriate step-up of the proposed rents.
The 100% database field survey methodology allows us to accurately measure potential
support from conventional renters. Our studies indicate that, at the proposed rent range
and special site amenities, tenants are willing to incur rental increases of up to $300 per
month for a rental alternative when it is perceived as a value. This is the step-up
support base.
Step-up support is a critical factor in projecting absorption because it directly measures
the depth of potential support from the households most likely to move to the subject
site. Step-up support is best expressed as a ratio of proposed units to potential support.
A lower ratio indicates a deeper level of market support and that the subject site will
have to capture fewer of these households in order to achieve successful initial
absorption. A higher ratio indicates a lower level of potential support from conventional
renters and that the subject site will have to attract a higher level of support from outside
this group, potentially slowing absorption.
At the proposed rent levels, the step-up support base totals 337 units.
DISTRIBUTION OF STEP-UP/DOWN SUPPORT
One-Bedroom
Two-Bedroom
Three-Bedroom
Total
Units Proposed
Ratio of Proposed Units to
Potential Step-Up Support Base

TOTAL
180
157
0
337
240
71.2%

The proposed 240-unit development represents 71.2% of the total step-up support
base, This is considered to be a very high ratio. However, because of the unique
character of the site, we expect a much larger share of the support to come from
outside the existing rental pool. The following table compares the typical support with
that expected at the subject site. Only 25% of the 240 units expected to originate from
the EMA step-up support, 60 units. These 60 units represent 17.8% of the internal stepup support, a much more favorable ratio.

III-23

4. GEOGRAPHIC ORIGIN OF SUPPORT


A comparison of typical versus anticipated geographic support for the subject site is as
follows:

Internal Mobility
Apartment
Other
External Mobility
Total

TYPICAL SUPPORT

ANTICIPATED SUPPORT

50%
20%
30%
100%

25%
15%
60%
100%

As previously discussed, the unique site is expected to significantly enhance the


regional impact of the market.
5. RENT GAP
Absorption at the development should be closely monitored. Rent adjustments may be
necessary in order to maintain an even absorption of all units. An absorption rate
proportionate to unit mix can be maintained by establishing appropriate rent gaps (price
differences) between unit types.
Proper rent gaps between all unit types will be important in order to ensure an even
absorption of all units. Rent gaps must be monitored by mix, comparability differences,
and location/view premiums. Suggested rents are responsive to absorption and can
only be fine-tuned after product is available.
In the Effective Market Area, the rent gaps between one- and two-bedroom and twoand three-bedroom units are as follows:

Median Rent
Rent at 36.5
Comparability Rating
Rent Among Waterfront
Properties
Subject Site (Average)

ONE-/TWO-BEDROOM
RENT GAP
$81
$285

TWO-/THREE- BEDROOM
RENT GAP
$51
N/A

$783

$637

$800

$327

The two-/three-bedroom rent gap at median rent is reflective of the lack of new threebedroom product in the area. Further, properties in the EMA are generally older and
often functionally obsolete. The large gap among average one- and two-bedroom units

III-24

recommended at the subject site is a function of the higher rents for two-bedroom
townhouse units.
6. COMPETITIVE ANALYSIS
There are two sets of criteria which can be used to identify comparable properties. A
project can be conceptually and/or economically comparable. Given that the existing
rental pool in the EMA is relatively old and functionally obsolete and does not directly
compare with the units at the subject site, the site is being compared with tenant
expectations among waterfront properties. More information on the waterfront properties
can be found in Conclusions Section E (page III-38).
Conceptually Comparable Properties are those properties that have a similar
comparability rating to the proposed project. A similar comparability rating indicates that
properties will likely have similar unit and project amenities and a similar aesthetic
rating. They may or may not have similar rents.
Economically Comparable Properties are those properties with similar net rent levels to
the proposed project. These properties may or may not have a similar comparability
rating.
Following is a list of properties judged to be economically and/or conceptually
competitive with the subject site:
MAP
CODE
-

PROJECT
SUBJECT SITE*
Mariners Watch
Flats East Bank
Quay 55
The Shoreway
The Bingham

TOTAL
NUMBER
OF UNITS
248
62
243
140
45
340

YEAR
OPENED
2017
2015
2015
2003
2014
2004

*Recommended for subject site

III-25

TWO-BEDROOM
RENT
$1,600 - $2,250
$1,900 - $3,500
$2,425 - $3,165
$1,705 - $3,085
$1,500 - $2,500
$1,594 - $2,400

COMPARABILITY
RATING
36.5
29.0
31.5
32.5
32.5
27.5

X
X

X
X
X

X
X
X
X

X
X
X
O
O
O

X
X
X
X
X

SECURITY SYSTEM

X
X

X
X
S
X

X
X

X
X

X
X
X

X
X
S

CEILING FAN

B
B
B

STAINLESS STEEL APPLIANCES

X
X
S

X
X
X

GARAGE

X
B

VAULTED/9+ CEILINGS

X
X
X
X

X
X

GRANITE COUNTER TOPS

X
X
X
X
X
X

BALCONY/PATIO

X
X
X
X
X
X

INTERCOM SECURITY

C
C
C
C
C
C

OVERSIZED WINDOWS

WASHER/DRYER HOOKUPS

X
X
X
X
X
X

HARDWOOD/CONCRETE FLOORS

WASHER/DRYER

X
X
X
X
X
X

WINDOW COVERINGS

AIR CONDITIONING

CARPET

DISPOSAL

I
X
X
X
I
X

DISHWASHER

X
X
X
X
X
X

MICROWAVE

REFRIGERATOR

PROJECT
SUBJECT SITE
Mariners Watch
Flats East Bank
Quay 55
The Shoreway
The Bingham

RANGE

A comparison of unit amenities at these projects and the proposed project is as follows:

I Ice maker
C Central air conditioning
W Window air conditioning
B Blinds
S Some
O - Optional for an additional fee

As the unit amenity comparison shows, the proposed project will compete well with the
most comparable units in the market in terms of unit amenities. The proposed project
would be the only one in the market offering fireplaces and lake views from every unit.

III-26

X
X
X
X

X
X

X
X

X
X

X
X

X
X

X
X
X
X
X
X

X
X
X
X
X

MARINA/DOCKS

BUSINESS CENTER

X
X

SECURITY GATE

ROOFTOP DECK/SKY LOUNGE

X
X
X
X
X
X

PICNIC AREA

LAKE

JOG/BIKE TRAIL

SPORTS COURT

ELEVATOR

X
X
X
X
X
X

ON-SITE MANAGEMENT

X
X

X
X
X
X
X
X

FITNESS CENTER

PET PARK/PET CARE

X
X

CONCIERGE

COMMUNITY BUILDING/COMMON ROOM

CAR WASH

CABANAS

BILLIARDS/GAME ROOM

PROJECT
SUBJECT SITE
Mariners Watch
Flats East Bank
Quay 55
The Shoreway
The Bingham

POOL

Project amenities are listed as follows:

X
X
X

The project amenities comparison shows the proposed project to be very competitive on
a feature-for-feature basis. The spa pool, playground, movie theater, boat storage, onsite marina, and direct access to Lake Erie that are proposed for the project at the
subject site are amenities none of the comparable waterfront projects offer.
A distribution of competitive properties by units offered follows:
MAP
CODE
-

PROJECT
SUBJECT SITE
Mariners Watch
Flats East Bank
Quay 55
The Shoreway
The Bingham

TOTAL
UNITS
248
62
243
140
45
340

STUDIO
-

ONEBEDROOM
48
33
175
12
35
85

III-27

UNITS OFFERED
TWOTHREEBEDROOM BEDROOM
180
20
29
61
7
126
2
10
204
51

FOURBEDROOM
-

Prospective residents respond to three principal factors when selecting specific units:

Perception of space often based on the entry into the unit


Bedroom size
Closets are especially important. Large closets are immediately noticed by
prospective tenants. Further, having the largest closets in the market facilitate
rent increases since it is very difficult for tenants to move into another unit with
less storage than they already have.

Unit and bedroom sizes (in square feet), rent, and features of these projects are listed
as follows:
ONE-BEDROOM COMPARISON-TABLE 1

PROJECT
SUBJECT SITE
One-Bedroom, 1.0 Bath
One-Bedroom, 1.0 Bath
Mariners Watch
St. Lawrence
St. Clair
Flats East Bank
Unit Type N
Unit Type S
Quay 55
The Shoreway
Unit Type 1-A
Unit Type 1-D
The Bingham
Unit Type B1
Unit Type B2
AVERAGE

UNIT
SIZE

BEDROOM
SIZE

NUMBER
OF BATHS

RENT

RENT PER
SQUARE
FOOT

700
800

150
150

1
1

$1,195
$1,350

$1.71
$1.69

633
918

110
120

1
1

$1,400
$1,630

$2.21
$1.78

774
880
800

142
139
120

1
1
1

$1,785-$2,135*
$2,195
$1,345-$2,004*

$2.40-$2.76
$2.49
$1.68-$2.51

948
895

212
129

1
1

$1,300
$1,190

$1.37
$1.33

824
648
802

146
126
140

1
1
1

$1,300
$1,129
$1,535

$1.58
$1.74
$1.94

*Higher priced rent includes a premium for best water views.

III-28

ONE-BEDROOM COMPARISON-TABLE 2

PROJECT
SUBJECT SITE
One-Bedroom, 1.0 Bath
One-Bedroom, 1.0 Bath
Mariners Watch
St. Lawrence
St. Clair
Flats East Bank
Unit Type N
Unit Type S
Quay 55
The Shoreway
Unit Type 1-A
Unit Type 1-D
The Bingham
Unit Type B1
Unit Type B2
AVERAGE

CLOSET/STORAGE SPACE
CLOTHES
CLOSET
GUEST
BEDROOM
(LINEAL FEET) CLOSET
CLOSET

EXTRA
STORAGE

ENTRY

16
16

Yes
Yes

Walk-In
Walk-In

Yes
Yes

Very Good
Very Good

11.1
15.1

Yes
Yes

Walk-In
Walk-In

No
No

Good
Fair

14.2
24.4
26.6

Yes
Yes
Yes

Walk-In
Walk-In
Walk-In

Yes
Yes
No

Good
Poor
Fair

18.8
17.8

Yes
Yes

Wall
Wall

No
No

Poor
Fair

15.1
13.3
17.1

Yes
Yes

Walk-In
Wall

No
No

Fair
Good

As the one-bedroom comparison shows, the most comparable one-bedroom units in the
market range in size from 633 square feet at Mariners Watch to 948 square feet at The
Shoreway. The average one-bedroom comparable unit is 808 square feet. The
proposed one-bedroom units will offer closets equal to or larger than any comparable
one-bedroom unit in the market.

III-29

TWO-BEDROOM COMPARISON-TABLE 1

PROJECT
SUBJECT SITE
Two-Bedroom,
2.0 Bath Garden
Two-Bedroom, 2.5 Bath
Townhouse, 1 Car Garage
Two-Bedroom, 2.5 Bath
Townhouse, 2 Car Garage
Mariners Watch
Detroit
Michigan II
Flats East Bank
Unit Type C
Unit Type H2
Quay 55
Plan A
Plan B
The Shoreway
Unit Type 2C
Unit Type 2E
The Bingham
Unit Type H1
Unit Type H3
AVERAGE

UNIT
SIZE

BEDROOM SIZE
MASTER
SECOND

NUMBER
OF BATHS

RENT

RENT PER
SQUARE
FOOT

1,000

170

150

$1,600

$1.60

1,150

170

150

2.5

$1,950

$1.70

1,250

170

150

2.5

$2,250

$1.80

1,072
1,245

101
110

81
90

2
2

$1,900
$2,275

$1.77
$1.83

1,072
1,250

162
180

146
121

2
2

$2,485
$2,435

$2.31
$1.95

1,000
1,390

140
247

80
172

2
2

$1,705-$1,735
$2,070-$3,085*

$1.71-$1.74
$1.49-$2.22

965
1,428

122
234

115
198

1.0
2.0

$1,500
$2,300

$1.55
$1.61

1,030
1,433
1,176

165
180
165

98
178
133

2.0
2.0
2.0

$1,620
$2,170
$2,072

$1.57
$1.51
$1.76

*Higher priced rent includes a premium for best water views.

III-30

TWO-BEDROOM COMPARISON-TABLE 2
CLOSET/STORAGE SPACE

PROJECT
SUBJECT SITE
Two-Bedroom,
2.0 Bath Garden
Two-Bedroom, 2.5 Bath
Townhouse, 1 Car Garage
Two-Bedroom, 2.5 Bath
Townhouse, 2 Car Garage
Quay 55
Plan A
Plan B
Mariners Watch
Detroit
Michigan II
Flats East Bank
Unit Type C
Unit Type H2
The Shoreway
Unit Type 2C
Unit Type 2E
The Bingham
Unit Type H1
Unit Type H3
AVERAGE

CLOTHES
CLOSET
(LINEAL
FEET)

GUEST
CLOSET

MASTER
BEDROOM
CLOSET

SECOND
BEDROOM
CLOSET

EXTRA
STORAGE

26

Yes

Walk-In

Wall

Yes

26

Yes

Walk-In

Walk-In

Garage

26

Yes

Walk-In

Walk-In

Garage

21.6
28.6

Yes
Yes

Walk-In
Walk-In

Wall
Walk-In

Yes
Yes

Fair
Good

20.3
16.5

Yes
Yes

Wall
Walk-In

Wall
Wall

Yes
Yes

Poor
Fair

18.6
17.6

Yes
Yes

Walk-In
Walk-In

Walk-In
Wall

Yes
Yes

Good
Good

29.3
30.4

Yes
Yes

Wall
Wall

Wall
Wall

No
No

Poor
Fair

13.2
21.3
22.7

Yes
No

Walk-In
Walk-In

Wall
Walk-In

Yes
Yes

Poor
Good

ENTRY
Very
Good
Very
Good
Very
Good

As the two-bedroom comparison shows, the most comparable two-bedroom units in the
market range in size from 965 square feet at The Shoreway to 1,433 square feet at The
Bingham. The average two-bedroom comparable unit is 1,176 square feet. The
proposed two-bedroom units of 1,000, 1,150, and 1,250 square feet will be comparable
to other two-bedroom units.
As the above table illustrates, the proposed two-bedroom units will offer more lineal feet
of closet space than the comparable units at Mariners Watch, the Flats East Bank, and
the Bingham, and are comparable in size to the closet space at The Shoreway and
Quay 55.
The proposed two-bedroom garden units will offer walk-in closets in the master
bedroom. Walk-in closets are not required in the second bedroom. The walk-in in the
master bedroom establishes the volume while a wall closet in the second bedroom does
not compromise the room size as a walk-in might.

III-31

THREE-BEDROOM COMPARISON-TABLE 1
BEDROOM SIZE
PROJECT
SUBJECT SITE
Three-Bedroom, 2.5 Bath
Townhouse
Mariners Watch
Flats East Bank
Quay 55
The Shoreway
The Bingham
Three-Bedroom Garden
Three-Bedroom
Townhouse
AVERAGE

THIRD

NUMBER
OF
BATHS

RENT

RENT PER
SQUARE
FOOT

130

2.5

$2,400

$1.71

Unit Type Not Offered


132
2
148
2
Unit Type Not Offered

$3,510
$2,740

$2.19
$1.68

2
2.5

$2,605
$2,655

$1.79
$1.38

2.0

$2,782

$1.75

UNIT
SIZE

MASTER

SECOND

1,400

170

150

1,600
1,628

250
182

196
148

1,458
1,922

100
200

125
200

125
110

1,602

180

164

129

THREE-BEDROOM COMPARISON-TABLE 2
CLOSET/STORAGE SPACE

PROJECT
SUBJECT SITE
Three-Bedroom, 2.5 Bath
Townhouse
Mariners Watch
Flats East Bank
Quay 55
The Shoreway
The Bingham
Three-Bedroom Garden
Three-Bedroom
Townhouse
AVERAGE

CLOTHES
CLOSET
(LINEAL
FEET)

GUEST
CLOSET

MASTER
BEDROOM
CLOSET

SECOND
BEDROOM
CLOSET

THIRD
BEDROOM
CLOSET

EXTRA
STORAGE

32

Yes

Walk-In

Walk-In

Wall

Garage

Very
Good

32
43

Yes
Yes

Walk-In
Walk-In

Yes
No

Poor
Poor

29
23.6

Yes
No

Walk-In
Walk-In

No
No

Poor
Poor

Unit Type Not Offered


Wall
Walk-In
Wall
Wall
Unit Type Not Offered
Walk-In
Walk-In

Walk-In
Wall

ENTRY

32

As the three-bedroom comparison shows, rents among the comparable three-bedroom


units range from $2,400 at the subject site to $3,510 for the three-bedroom units at the
Flats East Bank. Bedroom sizes are generally comparable.

III-32

7. INCOME-APPROPRIATE RENTER HOUSEHOLDS


Based on findings from the Danter Company's nationwide telephone survey, we
anticipate that the proposed one-, two-, and three-bedroom units will predominantly
house one- and two-person households. Leasing industry standards for market-rate
projects typically require households to have net rent-to-income ratios of 25%. The net
rents (includes water, sewer, and trash pickup) at the site range from $1,195 to $2,400
per month. With the lowest net monthly rent of $1,195, the minimum annual housing
cost is $14,340. Applying the 25% rent-to-income ratio yields a minimum annual
household income of $57,360.
There are no income restrictions for market-rate units. Further, more and more
households are renters by choice, often not opting for home ownership until their
family status changes. Therefore, household incomes are not limited.
The 2010 Census reported that 22.9% of the EMA households were renters. However,
the reality is that this percentage varies depending on the income levels of the
households. For example, at lower income levels, a higher ratio of renters is likely
compared to the higher income levels.
Considering the renter to total households ratio established for households with higher
incomes, the estimated number of renter households within the Site EMA that are
income-appropriate for the proposed subject project (above $57,360) is estimated at
1,826 households in 2017. The 248 units at the proposed project would represent
13.6% of their potential income-appropriate renter base. This is an excellent ratio of
proposed units to potential income-appropriate renter households.
The Site EMA contains approximately 193 existing units with monthly net rents of
$1,195 or higher. In addition, the property currently under construction, Chagrin
Riverwalk (Map Code 20), contains 38 units with rents of $1,195 or above.
When combining these units with the 248 units at the site, there will be 479 units in the
EMA with rents of $1,195 and above. When the existing comparably-priced units and
comparably-priced units under construction in the Site EMA are also considered, these
higher rent units represent a 26.2% market penetration rate of the 1,826 incomeappropriate renter households, also an excellent ratio.
8. EMA APARTMENT FIELD SURVEY OVERVIEW
A total of 3,929 conventional apartment units in 32 projects were surveyed in the EMA.
A total of 3,590 of these units are in 27 market-rate developments. The preceding
numbers do not include Chagrin RiverWalk (Map Code 20), which is under construction
and will have 180 units when complete. (The remaining 339 units are located in 4
subsidized developments.)

III-33

Following is a distribution of market-rate units surveyed by unit type and vacancy rate:
DISTRIBUTION OF CONVENTIONAL MARKET-RATE
APARTMENTS AND VACANCY RATE
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

UNIT TYPE
ONE-BEDROOM
TWO-BEDROOM
THREE-BEDROOM
TOTAL

MARKET-RATE UNITS
NUMBER
PERCENT
1,216
33.9%
2,138
59.6%
236
6.6%
3,590*
100.0%

VACANCY
RATE
4.2%
4.4%
1.7%
4.2%

*Does not include 180 unit under construction at Chagrin RiverWalk (Map Code 20)

Among the 27 market-rate projects, 37.0% are 100.0% occupied, accounting for 18.0%
of the total units. No properties have occupancies below 90%.
The Site EMA apartment base contains a well-balanced distribution of one-, two-, and
three-bedroom units, with 33.9%, 59.6%, and 6.6%, respectively.
A comparison of median and upper-quartile rents and vacancies by each unit type
follows:
MEDIAN AND UPPER-QUARTILE
RENTS AND VACANCIES
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

UNIT TYPE
ONE-BEDROOM
TWO-BEDROOM
THREE-BEDROOM

MEDIAN
RENTS
$691
$741
$822

OVERALL
VACANCY
RATE
4.2%
4.4%
1.7%

UPPER-QUARTILE
NUMBER VACANCY
RENT RANGE OF UNITS
RATE
$740-$1,122
304
$849-$1,422
535
8.0%
$922-$1,622
59
3.4%

Rents in the EMA have increased at an estimated average of 1.8% per year over the
past several years.

III-34

Following is a distribution of units and vacancies by year of construction:


DISTRIBUTION OF
UNIT AND VACANCIES
BY YEAR BUILT
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

PERIOD
BEFORE 1970
1970-1979
1980-1989
1990-1999
2000-2006
2007
2008
2009
2010
2011
2012
2013
2014
2015*
TOTAL

PROJECTS
BUILT
9
12
3
2
1
0
0
0
0
0
0
0
0
0
27**

UNITS BUILT
720
1,186
962
192
530
3,590

CURRENT
VACANCY RATE
3.3%
2.2%
5.4%
2.6%
8.1%
4.2%

*Through March
**Does not include 180 unit under construction at Chagrin RiverWalk (Map Code 20)

Projects in the area range in size from 22 to 642 units. The average area project
includes 133 units. The following table provides a distribution of units by the size of the
project:

III-35

DISTRIBUTION OF UNITS AND PROJECTS


BY PROJECT SIZE
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015
TOTAL UNITS
IN PROJECTS
LESS THAN 25
25 TO 49
50 TO 99
100 TO 199
200 TO 299
300 OR GREATER
TOTAL

PROJECTS
NUMBER
PERCENT
2
7.4%
5
18.5%
8
29.6%
9
33.3%
1
3.8%
2
7.4%
27*
100.0%

UNITS
NUMBER
PERCENT
46
1.3%
208
5.8%
537
15.0%
1,355
37.7%
272
7.6%
1,172
32.6%
3,590
100.0%

VACANCY
RATE
0.0%
3.8%
1.3%
3.2%
2.6%
7.2%
4.2%

*Does not include 180 unit under construction at Chagrin RiverWalk (Map Code 20)

The area apartment market has been evaluated by the comparability rating of each
property. Comparability ratings are based on a rating system that awards points to
each project based on its unit amenities, project amenities, and aesthetic amenities
(curbside appeal). The average comparability rating in the EMA is 16.8. The following
table identifies units and vacancies by comparability rating:
DISTRIBUTION OF UNITS AND PROJECTS
BY COMPARABILITY RATING
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015
COMPARABILITY
RATING RANGE
LESS THAN 15.0
15.0 TO 17.5
18.0 TO 20.5
21.0 TO 22.5
23.0 TO 25.5
26.0 TO 28.5
29.0 OR GREATER
TOTAL

NUMBER OF
PROJECTS
11
6
5
2
2
1
0
27*

NUMBER
OF UNITS
639
1,066
663
420
272
530
3,590

VACANCY
RATE
1.6%
5.9%
3.2%
2.4%
1.1%
8.1%
4.2%

*Does not include 180 unit under construction at Chagrin RiverWalk (Map Code 20)

III-36

Just over 80% of the apartment properties surveyed have comparability ratings below
21. The highest-rated conventional project in the area is the 530-unit Cobblestone Court
(Map Code 32), which opened in 2006 and has a rating of 27.0. The proposed project
is anticipated to have the highest overall comparability rating in the market at 36.5.
A distribution of amenities for market-rate projects, including the units under
construction at Chagrin RiverWalk, follows:
DISTRIBUTION OF AMENITIES
BY PROJECT
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

AMENITY
RANGE
REFRIGERATOR
AIR CONDITIONING
CARPET
ON-SITE MANAGEMENT
DISPOSAL
LAUNDRY
BALCONY/PATIO
WINDOW COVERINGS
DISHWASHER
CEILING FAN
GARAGE
INTERCOM SECURITY/SECURITY SYSTEM
WASHER/DRYER HOOKUPS
POOL
PLAYGROUND
COMMUNITY BUILDING/ROOM
PICNIC AREA
FITNESS CENTER
MICROWAVE
WASHER/DRYER
CARPORT
VAULTED/9 CEILINGS
SPORTS COURT
FIREPLACE
SAUNA
TENNIS COURT
LAKE
ELEVATOR
BUSINESS CENTER
BASEMENT
HOT TUB
JOG/BIKE TRAIL
SECURITY GATE
SECURITY PATROL

INCLUDED
AT SUBJECT
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X

X
X
X
X
X

*Includes properties in which some or all of the units contain the amenity.

III-37

TOTAL NUMBER
OF PROJECTS*
(OUT OF 28)
28
28
27
27
25
24
23
21
20
19
17
14
11
10
10
10
9
9
6
5
5
5
5
4
2
2
2
1
1
1
0
0
0
0
0

SHARE OF
PROJECTS
WITH AMENITY
100.0%
100.0%
96.4%
96.4%
89.3%
85.7%
82.1%
75.0%
71.4%
67.9%
60.7%
50.0%
39.3%
35.7%
35.7%
35.7%
32.1%
32.1%
21.4%
17.9%
17.9%
17.9%
17.9%
14.3%
7.1%
7.1%
7.1%
3.6%
3.6%
3.6%
0.0%
0.0%
0.0%
0.0%
0.0%

Other than having a laundry, the subject site has all of the amenities common to over
60% of the total properties in the EMA.
The standard amenities featured in at least 60% of the apartments in the Site EMA
include a range, refrigerator, air conditioning, carpet, on-site management, disposal,
laundry, balcony/patio, window coverings, dishwasher, and ceiling fan. Washer and
dryer and/or hookups are relatively uncommon, which explains the high number of
developments with a laundry. The proposed site is anticipated to offer these unit
amenities, as well as numerous other features and amenities.
The subject site will be the only project in the Site EMA featuring a spa pool, jog/bike
trail, security gate, movie theater, and on-site marina with boat storage and direct
access to Lake Erie.
Comparability ratings have been established for all developments in the Site EMA
based on unit amenities, project amenities, overall aesthetic appeal, and curbside
marketability. A comparison of rent levels by comparability rating among the marketrate developments has been used to establish comparable market rents for onebedroom, two-bedroom, and three-bedroom units. These charts have been used as
guidelines to establish appropriate rent levels for the proposed development.

E. APARTMENT CASE STUDY


For the purposes of this case study, 10 market-rate apartment projects were identified
for analysis. These projects were selected based on their location in the state of Ohio,
their proximity to Lake Erie and/or the Cuyahoga River, and because their marketing
relies heavily on their waterfront status as a selling point.
An overview of the 10 selected waterfront properties follows.

III-38

PROJECT INFORMATION
WATERFRONT PROPERTIES
LAKE ERIE AREA
2015

MAP
CODE
1

10

PROJECT
Marine Towers West
12540 Edgewater Dr.
Lakewood, OH 44107
866-648-1305
The Shoreham
11800 Edgewater Dr.
Lakewood, OH 44107
216-521-3074
Mariners Watch
3107 Detroit Ave.
Cleveland, OH 44113
216-373-7400
Stonebridge Waterfront
1500 Detroit Rd.
Cleveland, OH 44113
216-344-2310
Crittenden Court
955 W. St. Clair St.
Cleveland, OH 44113
216-600-8866
Flats East Bank
1055 Old River Rd.
Cleveland, OH 44113
216-438-2242
Quay 55
5455 N. Marginal Rd.
Cleveland, OH 44114
216-432-0622
The Shoreway
th
1200 w. 76 St.
Cleveland, OH 44102
216-644-6725
The Bingham
th
1278 W. 9 St.
Cleveland, OH 44113
216-694-8792
Erie Shore Landing
5115 E. Lake Rd.
Sheffield Lake, OH 45054
440-949-8116

TOTAL
NUMBER
OF UNITS

YEAR
OPENED

COMPARABILITY
RATING

PERCENT
OCCUPIED

171

1964

28.0

100.0%

140

1961

24.0

98.6%

62

2015

29.0

100.0%

226

2001

26.5

99.1%

211

1996

25.0

99.5%

243

2015

31.5

100.0%

140

2003

32.5

98.6%

45

2014

32.5

100.0%

340

2004

27.5

100.0%

239

1970

29.0

100.0%

See maps on page III-46.

III-39

B
B
B

X
X

X
X
X

X
X

X
X

S
S

X
X
X

X
X
S

C Central air conditioning


W Window air conditioning
B Blinds
S Some
O Optional

III-40

X
X
X

X
X

X
X
X

X
X
X

X
X

X
X
X
X
X
X
X
X
X
X

SECURITY PATROL

X
X
X
X
X
X
X
X
X
X

BUSINESS CENTER

SECURITY GATE

LAUNDRY

PICNIC AREA

LAKE

JOG/BIKE TRAIL

SPORTS COURT

PLAYGROUND

TENNIS

X
X

X
X
X
X
X
X
X
X
X
X

ELEVATOR

X
X

X
X
X
X
X
X
X
X
X
X

ON-SITE MANAGEMENT

X
X
X
X
X
X
X

FITNESS CENTER

X
X

HOT TUB

X
X

SAUNA

COMMUNITY BUILDING

PROJECT
Marine Towers West
The Shoreham
Mariners Watch
Stonebridge Waterfront
Crittenden Court
Flats East Bank
Quay 55
The Shoreway
The Bingham
Erie Shore Landing

POOL

Project amenities are listed as follows:

X
X
X
X

SECURITY SYSTEM

BASEMENT

X
O
O
O
O
X
O
O
O
O

S
X

B
B
B
B

GARAGE

CARPORT

BALCONY/PATIO

INTERCOM SECURITY

FIREPLACE

X
X

VAULTED/9 CEILINGS

X
X
X
X
S

X
X
X
X
X
X
X
S

CEILING FAN

X
X

X
X
X
X
X
X
X
X
S
X

WINDOW COVERINGS

C
C
C
C
C
C
C
C
C
C

CARPET

X
X
X
X
X
X
X
X
X
X

WASHER/DRYER HOOKUPS

X
S
X
X
X
X
X
X
X
X

WASHER/DRYER

AIR CONDITIONING

X
X
X
X
X
X

DISPOSAL

X
X
X
X
X
X
X
X
X
X

DISHWASHER

X
X
X
X
X
X
X
X
X
X

MICROWAVE

REFRIGERATOR

PROJECT
Marine Towers West
The Shoreham
Mariners Watch
Stonebridge Waterfront
Crittenden Court
Flats East Bank
Quay 55
The Shoreway
The Bingham
Erie Shore Landing

RANGE

A comparison of unit amenities at these waterfront properties follows:

X
X
X

A distribution of waterfront properties by units offered follows:


MAP
CODE
1
2
3
4
5
6
7
8
9
10

PROJECT
Marine Towers West
The Shoreham
Mariners Watch
Stonebridge Waterfront
Crittenden Court
Flats East Bank
Quay 55
The Shoreway
The Bingham
Erie Shore Landing

TOTAL
UNITS
171
140
62
226
211
243
140
45
340
239

STUDIO
35
20
75
2

ONEBEDROOM
86
55
33
62
75
175
12
35
85
96

III-41

UNITS OFFERED
TWOTHREEBEDROOM BEDROOM
50
55
10
29
164
61
61
7
126
2
10
204
51
140
1

FOURBEDROOM
-

An overview of units offered at the waterfront properties follows.


UNIT SUMMARY
WATERFRONT CASE STUDY PROJECTS
LAKE ERIE AREA, OHIO
2015

PROJECT
Marine Towers West

The Shoreham

Mariners Watch
Stonebridge Waterfront

Crittenden Court

Flats East Bank

Quay 55

The Shoreway
The Bingham

Erie Shore Landing

UNITS

UNIT DESCRIPTION

SQUARE
FEET

STREET
RENT

35
86
50
20
55
55
10
33
29
62
152
12
75
75
61
175
61
7
12
126
2
35
10
85
180
24
50
1
2
96
139
1
1

Studio, 1.0 Bath, Garden


One-Bedroom, 1.0 - 1.5 Bath, Garden
Two-Bedroom, 2.0 Bath, Garden
Studio, 1.0 Bath, Garden
One-Bedroom, 1.0 Bath, Garden
Two-Bedroom, 1.0 - 2.0 Bath, Garden
Three-Bedroom, 2.0 Bath, Garden
One-Bedroom, 1.0 Bath, Garden
Two-Bedroom, 2.0 Bath, Garden
One-Bedroom, 1.0 Bath, Garden
Two-Bedroom, 2.0 Bath, Garden
Two-Bedroom, 2.5 Bath, Townhouse
Studio, 1.0 Bath, Garden
One-Bedroom, 1.0 Bath, Garden
Two-Bedroom, 2.0 Bath, Garden
One-Bedroom, 1.0 Bath, Garden
Two-Bedroom, 2.0 Bath, Garden
Three-Bedroom, 2.0 Bath, Garden
One-Bedroom, 1.0 Bath, Garden
Two-Bedroom, 2.0 - 2.5 Bath, Garden
Three-Bedroom, 2.0 Bath, Garden
One-Bedroom, 1.0 Bath, Loft
Two-Bedroom, 1.0 - 2.0 Bath, Loft
One-Bedroom, 1.0 Bath, Garden
Two-Bedroom, 2.0 Bath, Garden
Two-Bedroom, 2.0 Bath, Townhouse
Three-Bedroom, 2.0 Bath, Garden
Three-Bedroom, 2.0 Bath, Townhouse
Studio, 1.0 Bath, Garden
One-Bedroom, 1.0 Bath, Garden
Two-Bedroom, 1.0 - 2.0 Bath, Garden
Two-Bedroom, 2.0 Bath, Penthouse
Three-Bedroom, 2.0 Bath, Penthouse

550 - 594
920
2,000
428 - 475
560 - 825
805 - 1,300
1,700
633 - 918
1,072 - 1,429
975
1,000 - 1,200
1,400 - 2,000
450 - 485
680 - 700
1,000 - 1,200
720 - 1,078
1,070 - 1,700
1602
800
1,000 - 1,715
1,810
920 - 1,515
1,078 - 1,570
599 - 969
1,023 - 1,699
1,509 - 1,936
1,737 - 1,756
2,410
500
825
1,150
1,500
3,750

$705 - $765
$895 - $955
$1,240 - $1,510
$650 - $730
$755 - $930
$930 - $1,475
$1,750
$1,150 - $1,630
$1,900 - $3,500
$938 - $1,203
$1,049 - $1,462
$1,619 - $2,111
$540 - $580
$740 - $815
$950 - $1,030
$1,670 - $2,195
$2,425 - 3,165
$3,500 - $3,940
$1,345 - $2,004
$1,705 - $3,085
$2,740
$1,000 - $1,900
$1,500 - $2,500
$1,129 - $1,620
$1,594 - $2,400
$2,055 - $2,155
$2,605 - $2,700
$2,655
$663
$763 - $863
$954 - $1,254
$2,255
$3,555

Note - Square footage ranges are as advertised, this number may differ from actual square footage, and from square footage as discussed in
the Competitive Analysis (page III-25).

III-42

Five of the 10 waterfront apartment properties were determined to be comparable to the


proposed project. An in-depth floor plan analysis comparing these comparable projects
to the proposed project can be found in the Competitive Analysis section (page III-24).
A Danter Company analyst interviewed the management and/or leasing staff at each of
these comparable properties regarding view premiums and water-related amenities. A
summary of these projects, Mariners Watch, the Flats East Bank, Quay 55, The
Shoreway, and The Bingham, follows:
Mariners Watch
Mariners Watch is located in Clevelands Ohio City neighborhood, approximately 0.2
mile southeast of the Old River, and 0.7 mile south of Lake Erie. The apartments are
marketed as waterfront, but are actually removed about one block from the lake. A
major selling point for the apartments is the proximity to Wendy Park (0.6 mile north)
and the Whiskey Island Marina, which is owned by Cleveland Metroparks. There is no
direct access to the water, but every unit in the building has a patio or balcony, and half
of the units face north, and feature water views. There is no specific premium for better
views, but the most expensive units are the units that face north, are located on the
upper floors, and feature the largest balconies. The Mariners Watch marketing
materials emphasize the buildings rooftop deck and SkyLounge which offer
panoramic views. Management was not sure how many residents own or use boats, but
mentioned that the nearby Whiskey Island Marina and the Edgewater Yacht Club (0.8
miles northwest of the building) would be very convenient for boat owners.
The Flats at East Bank
The Flats at East Bank is located less than 0.1 mile northeast of the Cuyahoga River
and 0.3 mile south of Lake Erie in Cleveland. The apartments have no direct access to
the water, however; the apartments are part of the Flats East Bank mixed-use
development, and the development recently constructed a 1,200-foot boardwalk directly
south of the apartments. The boardwalk includes a limited number of temporary boat
docking spots, intended to allow restaurant patrons to pull up to the boardwalk. At this
time the temporary boat parking is free to anyone who wishes to use it, and boats are
only permitted to stay there for less than 24 hours at a time. There is no permanent boat
storage or on-site marina in the development. The boardwalk and the apartments both
opened in June 2015. The apartment staff was not aware what percentage of residents
own or use boats.

III-43

The apartment building is curved so that the majority of units, which face southeast or
north, have a view of either the river or the lake (with some units having a view of both).
Only a small percentage of units face entirely to the east, and those units have a view of
downtown instead of a water view.
Quay 55
Quay 55 is located directly on the shore of Lake Erie. The property does not have any
boat docks or slips, and there is no direct access to the water for residents. The Forest
City Yacht Club is immediately southwest of the apartments. The yacht club has private
slips for up to 125 boats (sail boats and power boats between 16 and 42). Amenities at
the yacht club include: clubhouse, swimming pool, picnic areas, gas docks, Wi-Fi, and a
playground. Immediately northeast of the apartments is the East 55th Street Marina,
which is operated by Cleveland Metroparks. This is a public marina with 352 seasonal
slips, 8 transient docks, 6 guest docks (for the restaurant) and dry storage for the winter.
The marinas amenities include the E55 on the Lake restaurant and bar, bait shop and
marina store, restroom/shower facility, picnic area, pump out station, fuel dock, electric
and water for the slips, and gated entry to the slips. Quay 55 has no arrangement with
either marina, meaning any residents who have boats would be paying full prices to use
one of those facilities. Quay 55 management was not sure how many residents own
boats or use those facilities.
According to Quay 55 management, most apartments have a water view of some kind.
There are premiums for better water views, and these premiums range from around
$200 to $300 for each unit type. Units facing south have no water views, and these units
have the lowest rents in the rent range for each unit type. Units facing east have views
of the marina and are priced a step up from the south facing units. Corner units on the
northeast corner are another step up in price because these have a partial view of the
lake plus a view of the marina. Units facing west have views of the lake and/or the yacht
club marina, and these are the next highest tier of prices. Units facing north have the
best views of the lake, and these are the highest prices in each rent range. There are no
premiums for units on higher floors. There is a single two-bedroom unit in the building
that rents for $5,045. This is a custom unit that was designed and is occupied by the
former owner of the building.
The Shoreway
The Shoreway apartments are located 0.2 mile south of Lake Erie in Cleveland, Ohio.
The Shoreway consists of 45 units in a historic warehouse. It opened in 2014, and
features concrete floors, exposed brick, high ceilings (10 - 14), and oversized windows.

III-44

The building is L-shaped, and the horizontal wing of the building is parallel to the lake.
Every unit in that wing has a direct lake view. The remaining units either face west or
north, and also have a lake view, or they face east, with a view of the city. The units that
face the city have the lowest rents. In total about 80% of the units have a water view.
There is no direct water access from the apartments; however, the City of Cleveland
recently reopened a pedestrian tunnel under the Cleveland Memorial Shoreway, the
highway that is immediately north of the building. This tunnel opens onto the Shoreway
apartments on one end, and runs straight to Edgewater Park and the Edgewater Yacht
Club marina. The Shoreway apartments do not have any affiliation with the nearby
marina, and management was unsure how many residents own boats.
The Bingham
The Bingham is located less than 0.1 mile northeast of the Cuyahoga River, and 0.5
mile southwest of Lake Erie, in downtown Cleveland. The Bingham consists of 340 units
that were constructed in 2004 in a seven-story historic warehouse building with an
upscale grocery market on the ground floor. There is no direct water access from the
apartments, and leasing staff was not sure how many residents own or use boats.
There is no specific premium for views, but the units that are higher in the building, and
have a clear view to either the river or the lake are more expensive. Units facing south
and east have views of downtown Cleveland. Units facing west have views of the
Cuyahoga River, and units on the northwest corner of the building have views of the
river and Lake Erie. The seventh-floor units that face north have views to Lake Erie, and
are the highest-priced, but the north facing units on the lower floors have views that are
obstructed by neighboring buildings. There is a rooftop deck and party room with an
excellent view of the lake.

III-45

WATERFRONT APARTMENT CASE STUDY


LOCATIONS REFERENCE MAP

WATERFRONT APARTMENT CASE STUDY


LOCATIONS DETAIL

III-46

F. CONDOMINIUM CONCLUSIONS AND RECOMMENDATIONS


Based on our analysis of the Site EMA condominium home market, the key demand
factors and proposed future potential condominium supply, support levels can be
established for additional development at the subject site.
For the purposes of this analysis, all residential home developments with a monthly fee
that includes outdoor maintenance have been considered together, whether they are
detached units (patio homes) or attached units (condominiums). Unless otherwise
noted, the term condominium will apply to all such units, whether attached or
detached.
Thirty-two (32) condominiums would occupy the tip of the northern peninsula and an
additional 12 condominiums would overlook the marina at the base of the southern
peninsula. The project will feature two- and three-bedroom townhome units. All units will
have a private first floor entry and walkout to the waterfront. There would be the
potential to develop docks parallel to the waterway (not included in the recommended
pricing). All units would have a two car garage.
The project is proposed as follows:
PROPOSED CONDOMINIUM DEVELOPMENT
MENTOR LAGOONS
MENTOR, OHIO
UNIT TYPE
Two-Bedroom Northern Peninsula
Two-Bedroom Northern Peninsula
Three-Bedroom Northern Peninsula
Two-Bedroom Marina Overlook
Three-Bedroom Marina Overlook
Total

NUMBER
OF UNITS
12
12
8
8
4
44

APPROXIMATE
SQUARE FEET
1,350
1,450
1,650
1,450
1,600

III-47

BASE PRICE
$250,000
$300,000
$350,000
$275,000
$325,000

PRICE PER
SQUARE FOOT
$185.19
$206.90
$212.12
$189.66
$203.13

UNIT AMENITIES
Each unit in the proposed project will feature upscale amenities including the following:

Range
Disposal
Carpeting and wood flooring
Private patios
Dishwasher
Washer and dryer connections
Ample storage space

Central air conditioning


Walk-in closets (at least one)
9 ceilings
Vaulted ceilings where possible
Kitchen pantry
Two-car garage
Frost-free refrigerator

PROJECT AMENITIES
Condominium owners would have full access to the master amenity connected with the
marina development.
Project amenities will include the following:

Swimming pool
Community building
Spa pool
Fitness center
Playground
Adjacent to park
Movie theater
Jog/bike trail
On-site storage space

Lake Erie views


Picnic area
Security gate
On-site management
Business/computer center
Car wash area
Boat storage area
Boat dock available
Operating marina

Landscaping and streetscape must be considered when planning the proposed


development. Prior studies of buyer preferences have established that these two factors
are among the most marketable project amenities. Effective landscaping adds a strong
visual appeal to the development that is immediately perceived by potential buyers.
When a landscaping design is consistent throughout the project, it becomes an
aesthetic component of the project's architecture and has a positive influence on
absorption.

III-48

The condominium concept is an important feature for residents looking for a more
carefree lifestyle. The proposed development will assess a monthly fee which will
provide lawn care, exterior building maintenance, snow removal services, etc., along
with common area upkeep and insurance. These features are important marketing
points.
1. ABSORPTION
The proposed project is expected to begin construction in 2017, with the first units
available in 2018.
Based on area factors such as support potential, existing product, product price points,
and product type, as well as historic absorption levels at other projects in similar
demographic areas, anticipated absorption for the proposed development is projected to
be slightly higher than what the area has experienced over the past several years,
which have been significantly impacted by the economic conditions of 2007 through
2010 as well as the overall lack of available product.
As a waterfront development, the site will feature a for-sale residential alternative not
currently available in the area. We project absorption will range from 1.5 to 2.0 units per
month, or 18 to 24 units annually. Because of the uniqueness of the site, we expect
presales to be especially robust with up to 10 of the units sold prior to completion of the
first phase. A presale campaign will be especially important since most lenders today
require at least 50% of the units to be presold. The 8- to 12-unit buildings will help
facilitate this requirement.
Factors that affect absorption include (but are not limited to) the following: area mobility
patterns; availability of new product; age, quality, and rent of existing rental properties in
the Site EMA; area growth; area median income; product variety; proposed product
development; and date of opening. We expect up to 80% of the overall absorption of
the project to occur during the peak absorption period of May through October.
2. CONDOMINIUM QUALIFIED INCOME DISTRIBUTION
Generally, mobility patterns affecting support of maintenance-free home product
(condominium and patio homes) reflect those mobility patterns affecting single-family
development.
Therefore our approach to establishing the market for condominiums at the site is based
on an analysis of the demographic and economic characteristics of the Site EMA and
the application of optimal capture factors. By deducting existing competitive product
and evaluating proposed product, recommendations for specific product are made. The
overall income distributions are included in this section while the specific support
calculations can be found in the specific ranch and townhouse sections.

III-49

Qualifying Incomes
For the purpose of this analysis, we assume that 20% of the purchase price of new
condominium will be cash, yielding a 80% mortgage requirement. While many
developments offer 90% financing, condominiums are usually influenced by equity from
the previous sale of a single-family house, and 50% to 60% financing is not uncommon.
Income/mortgage/purchase price requirements are as follows:

INCOME
$42,000 - $49,000
$49,000 - $56,000
$56,000 - $70,000
$70,000 - $84,000
$84,000 - $98,000
$98,000 - $112,000
$112,000 - $140,000
$140,000 - $196,000
$196,000 - $224,000
$224,000 - $252,000
$252,000 - $280,000
$280,000 - $560,000
$560,000 - $840,000

MORTGAGE
$120,000 - $139,999
$140,000 - $159,999
$160,000 - $199,999
$200,000 - $239,999
$240,000 - $279,999
$280,000 - $319,999
$320,000 - $399,999
$400,000 - $559,999
$560,000 - $639,999
$640,000 - $719,999
$720,000 - $799,999
$800,000 - $1,599,999
$1,600,000 - $2,399,999

AMOUNT
FINANCED
80%
80%
80%
80%
80%
80%
80%
80%
80%
80%
80%
80%
80%

HOME PRICE RANGE


$150,000 - $174,999
$175,000 - $199,999
$200,000 - $249,999
$250,000 - $299,999
$300,000 - $349,999
$350,000 - $399,999
$400,000 - $499,999
$500,000 - $699,999
$700,000 - $799,999
$800,000 - $899,999
$900,000 - $999,999
$1,000,000 - $1,999,999
$2,000,000 - $2,999,999

Following are the 2015 estimated income distributions of total households for Lake
County:
HOUSEHOLD
INCOME RANGE
$49,000 - $56,000
$56,000 - $70,000
$70,000 - $84,000
$84,000 - $98,000
$98,000 - $112,000
$112,000 - $140,000
$140,000 - $196,000
$200,000 AND OVER

QUALIFIED HOME
PRICE
$175,000 - $199,999
$200,000 - $249,999
$250,000 - $299,999
$300,000 - $349,999
$350,000 - $399,999
$400,000 - $499,999
$500,000 - $699,999
OVER $700,000
Total

2015 TOTAL
HOUSEHOLDS

DISTRIBUTION

6,037
12,181
10,564
9,666
4,390
7,023
6,604
3,244
59,708

10.1%
20.4%
17.7%
16.2%
7.4%
11.8%
11.1%
5.4%
100.0%

Based on levels of affordability of new product, an optimal capture factor can be applied
to income ranges to determine the annual demand. The optimal capture factors have
been established in mature markets with adequate supply.

III-50

Within these markets, demographic characteristics have been analyzed including


growth rates and household size, and economic factors have been considered including
income levels and employment profiles.
Condominium Penetration Analysis
Based on the application of established capture factors for similar markets, the resulting
annual demand for condominiums in the Mentor Site EMA can be established. .
We have applied established capture rates in established markets to establish the
potential demand for condominiums in the Mentor EMA.

PRICE RANGE
$175,000 - $199,999
$200,000 - $249,999
$250,000 - $299,999
$300,000 - $349,999
$350,000 - $399,999
$400,000 - $499,999
$500,000 - $699,999
OVER $700,000
Total

QUALIFIED
2015 EMA
HOUSEHOLDS
6,037
12,181
10,564
9,666
4,390
7,023
6,604
3,244
59,708

ESTIMATED
INTERNAL DEMAND
CAPTURE FACTOR
0.0021
0.0023
0.0026
0.0027
0.0022
0.0019
0.0013
0.001
0.0022

ESTIMATED
DEMAND FROM SITE
EMA HOUSEHOLDS
13
28
27
26
10
13
9
3
129

Target Price Range

When considering all price ranges, the total maximum annual support base is estimated
to be approximately 129 condominium homes, without considering existing supply or
demand from outside the market area.
Because of the unique character of the proposed development, as well as the subject
site, we estimate that as much as 65% of the support for any new condominium
development at the site will come from outside the EMA.

III-51

PRICE RANGE
$175,000 - $199,999
$200,000 - $249,999
$250,000 - $299,999
$300,000 - $349,999
$350,000 - $399,999
$400,000 - $499,999
$500,000 - $699,999
Over $700,000
Total
Target Price Range

ESTIMATED
DEMAND FROM
EMA HOUSEHOLDS
13
28
27
26
10
13
9
3
129
53

ESTIMATED
DEMAND FROM
OUTSIDE THE EMA
24
52
50
48
19
24
17
6
240
98

ESTIMATED
TOTAL
DEMAND
37
80
77
74
29
37
26
9
369
151

When considering the demand from the EMA and from outside the EMA, the total
support is estimated to be approximately 151 new condominium homes per year in the
proposed price range. The proposed development will contain 44 units at an anticipated
2-year absorption period or 22 units per year. This is a 14.6% capture rate.
It is important to note that optimal absorption is seldom achieved within a market.
Generally, maximum absorption occurs only when sales are a function of demand rather
than being limited by supply.
In most markets that achieve sales close to demand, there are various product types
represented with various sales prices available, i.e., a full range of price, concept and
location alternatives. Maximum sales are, generally, only achieved in over-built
markets. In under-served markets, individual projects often exceed expectations due to
the lack of competition.
3. GEOGRAPHIC ORIGIN OF SUPPORT
Because of the unique character of the subject site, additional support will be generated
from outside the Lake County area. A comparison of typical versus anticipated
geographic support for the subject site is as follows:
TYPICAL SUPPORT
INTERNAL MOBILITY
EXTERNAL MOBILITY
TOTAL

70%
30%
100%

III-52

ANTICIPATED SUPPORT AT
SUBJECT SITE
35%
65%
100%

4. CONDOMINIUM MARKET OVERVIEW


Condominium sales in Mentor have been significantly impacted by the number, price
point and type of units offered in the market. Sales have never achieved a level
commensurate to the total potential support because product offerings have been
limited. Further, few of the existing properties were presented as a professionally
marketed, well landscaped community. Most lack any significant project amenities
associated with successful developments. In 2004, there were 6 condominium
developments, with 26 sales, active in the market. This declined to 3 properties in 2006
then to 2 properties in 2013 and 2014. Sales have been minimal since 2005, the effect
of the economic turndown followed by the lack of any significant product.

YEAR

ACTIVE
PROJECTS

SALES

2001

13

2002

11

2003

22

2004

26

2005

14

2006

10

2007

2008

2009

2010

2011

2012

2013

2014

CONDOMINIUM SALES BY YEAR


MENTOR, OHIO EMA
PROJECTS ACTIVE 2005 - 2015
30
26
25
22
20
15

14

13
11

10

10

8
4

7
4

0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

The average price of a condominium peaked in 2006 at $268,492 and remained


relatively stable through 2009. As the more expensive properties sold out, the average
price declined (with only lower-priced product in the market) to $122,500 in 2014.

III-53

AVERAGE CONDOMINIUM PRICE


BY YEAR
MENTOR, OHIO EMA
PROJECTS ACTIVE 2005 - 2015
$300,000

$250,000

$200,000

$150,000

$100,000

$50,000

$2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

There is one other condominium development in the Mentor area that should be noted.
Nautica at Lake Erie Shores is an active 30-unit, semiprivate, condominium community
currently under development at the corner of Lake and Bacon Roads in Painesville
Township, Ohio. Nautica at Lake Erie Shores is being developed by ProBuilt Homes
with prices starting in the $150,000s. This development offers two floorplan options, The
Zephyr and The Nautica. The Nautica is a three-bedroom, two-and-a-half bathroom,
townhome unit. This floorplan offers over 1,533 square feet. The Zephyr is a 1,301
square foot, two-bedroom, two-bathroom, ranch unit. Both floorplans come with many
upgrade options. The community offers amenities including a private beach,
playground, pavilions, walking trails, and maintenance-free living. Annual homeowners
association fees are $350. As of August 2015, 10 units have been constructed, and of
those, 5 have sold.

III-54

G. PLANNED/PROPOSED PROJECTS
Based on interviews with Ronald M. Traub, Director of Planning with the City of Mentor,
there is limited undeveloped land zoned for residential within Mentor to develop.
Currently there are no multifamily, condominium or manufactured home projects in the
planning process.
According to Barbara Domain, Zoning Secretary, there is no land within the city limits of
Mentor-on-the-Lake that is available for any type of new development.

H. DEVELOPMENT STRATEGY
1. The original scope of this assignment also included the identification of potential
for both office and retail development. After the final site analysis and the field
survey of existing facilities, it was determined that the attributes of the site would
not support such development. Further, the office market did not have the depth
to support significant additional development.
2. The Danter Company has consulted with CT Consultants to develop a land use
plan and to provide preliminary development costs for the project. The costs
included extending all roadways and utilities along the three peninsulas as well
as two alternatives for treating the shore (steel retaining wall or rip-rap). It also
included the cost of a lift station for sanitary service.
3. Recommended lot prices include a rip-rap shoreline. Individual buyers could
choose to upgrade or develop docks.
4. Based on a preliminary development proforma, it is our opinion that a land value
of $5.5 to $6.5 million could be assigned to this property. Naturally, a
professional appraiser should be consulted.
5. The most likely development scenario would be to sell the entire parcel to a
single developer, who in turn, would partner with the appropriate specialists in
the single-family, condominium and rental components, if desired.
6. It is likely that a developer would request that the property be acquired in stages,
as it is developed. However, the rental and single-family components could be
developed concurrently resulting in at least portions of two of the peninsulas
being acquired early in the development process. Naturally, this is subject to
negotiations with a potential developer.
7. We anticipate that the marina would remain in place and be expanded to include
a community building as part of the project amenities. The cost of the community

III-55

building has been included in the cost estimates. Any improvements to the
existing marina have not been included.

I. PRELIMINARY DEVELOPMENT PROFORMA


Development cost estimates have been provided by CT Consultants based on the
assumptions outlined in the previous assumptions and development strategy. The
resulting land value has been established based in interviews with developers and
typical expectations of a return on investment.
The north and middle peninsulas are to be developed as single-family and condominium
while the south peninsula would be for apartments. It is anticipated that the
development costs would be split, with the apartment developer being responsible for
the south peninsula. The master developer would sell the south peninsula based on
$14,000 per unit for the land.
The proforma does not include the cost of marina renovation or improvements or the
associated income which is outside the scope of this report.
The detailed development costs, as provided by CT Consultants, can be found in the
addendum to this report.

SUMMARY OF DEVELOPMENT COSTS

TOTAL
Total Development Cost
Perimeter Rip-Rap
Clubhouse
Lift Station
Total Development Cost
Soft Cost and Overhead
Land Cost
Total

$ 8,598,756
$ 1,441,333
$ 400,000
$ 500,000
$10,940,089
$ 3,500,000
$ 6,000,000
$20,440,089

III-56

SOUTH
PENISULA
(APARTMENTS)
$3,439,502
$ 648,600
$ 160,000
$ 200,000
$4,448,102
$1,400,000
$2,976,000
$8,824,102

NORTH AND MIDDLE


PENISULA (SINGLE
FAMILY & CONDOS)
$ 5,159,254
$ 792,733
$ 240,000
$ 300,000
$ 6,491,987
$ 2,100,000
$ 3,024,000
$11,615,987

DEVELOPMENT PROFORMA
REVENUES

UNITS

Boathouse Lots
Premium
Standard
Lagoon Lots
Standard Lots
Condo Lots
Marina Condo Lots
Sale of Apartment Land
Total

7
9
49
14
32
12
248
371

UNIT PRICE
$225,000
$175,000
$150,000
$110,000
$ 50,000
$ 50,000
$ 14,000

TOTAL
$ 1,575,000
$ 1,575,000
$ 7,350,000
$ 1,540,000
$ 1,600,000
$ 600,000
$ 3,472,000
$17,712,000

EXPENSES
Site Development Costs - (North and
Middle Peninsulas)
Soft Cost, Sales, Marketing and
Overhead
Land Cost
Total
Developer Profit

$ 6,491,987
$ 2,100,000
$ 6,000,000
$14,591,987
$ 3,120,013

J. ESTIMATED TAXABLE VALUE


The following analysis is based on the expected value of the single-family homes,
condominiums and apartments along with the clubhouse. The single-family price is
based on the minimum expected value of the home based on the lot price. The marina
is not included.
LAND USE

NUMBER

Boathouse Lots
Premium
Standard
Lagoon Lots
Standard Lots
Condo Lots
Marina Condo Lots
Community Building
Apartments

7
9
49
14
32
12
1
248

PER HOME VALUE


$
$
$
$
$
$
$
$

III-57

1,000,000
650,000
500,000
450,000
300,000
300,000
400,000
155,000

TOTAL VALUE
$ 7,000,000
$ 5,850,000
$ 24,500,000
$ 6,300,000
$ 9,600,000
$ 3,600,000
$
400,000
$ 38,440,000
$ 95,690,000

The total developed value of the project would be $95,690,000. Based on the taxable
rate of 35% the taxable value is $33,491,500.

K. CHANGING BUYER/SELLER RATIOS


The City of Mentor and Lake County have shown significant increases in population and
households since 2000. The number of households, naturally, is the most significant as
a component of housing support. Following is the household growth trend since 2000.
YEAR
2000
2010
Percent Change 2000 - 2010
2015
Percent Change 2010 - 2015
2020*
Percent Change 2015 - 2020

MENTOR
18,758
18,806
0.3%
19,316
2.7%
19,374
0.3%

HOUSEHOLDS
LAKE COUNTY
89,729
94,211
5.0%
95,500
1.4%
96,144
0.7%

More important, however, is the change in the distribution of households by age and
income and the potential impact on housing values in Mentor and Lake County.
Households age 35 to 44 with incomes in excess of $75,000 are consumers of move-up
housing. Also, households age 65 and over are, at some point, sellers of housing. The
ratio of households in the buying cohort to the households in the seller cohort becomes
an indicator of how changing demographics can impact housing values. For example, in
2015 in Lake County there are 6,904 households in the buyer cohort and 5,342
households in the seller cohort, a ratio of 1.3 buyers for every seller, a decline from 3.3
buyers per seller in 2000. Following is the trend in the buyer:seller ratio in Mentor and
Lake County since 2000.
YEAR
2000
2010
2015
2020

BUYERS TO SELLERS
MENTOR
LAKE COUNTY
4.9 to 1.0
3.3 to 1.0
1.5 to 1.0
1.6 to 1.0
1.2 to 1.0
1.3 to 1.0
0.9 to 1.0
1.0 to 1.0

Clearly the ratio of buyers to sellers is reducing rapidly as the Mentor and Lake County
population ages. The impact of a smaller number of buyers will directly impact housing

III-58

values. Thus, not only does economic development of a community impact the overall
economy of the community, but it also has a major impact on housing values.
Mentor and Lake County are in a competition with other communities in Northeast Ohio
to attract young buyers into the market with the addition of both jobs and housing.
Upscale rental housing attracts residents with a commitment to the community who are
considerably more likely to become long-term residents (and contribute to the buyer
side of the buyer:seller ratio).
The following charts and graphics detail the buyer:seller ratio for Mentor and Lake
County.
DISTRIBUTION OF HOUSEHOLDS EARNING $75,000 OR MORE
BY AGE
2000 - 2015 - 2020
LAKE COUNTY, OHIO

2000
2015
2020*

<25

25-34

35-44

45-54

55-64

65-74

75+

100
249
337

2,421
3,747
4,760

6,455
6,904
8,362

7,067
9,254
9,805

4,019
8,964
10,911

1,300
3,957
6,112

629
1,385
2,422

Source: Esri, Inc.


US Census American Community Survey 2010
*Projected

Note: $75,000 income equates to a $225,000 mortgage and a home value of $281,000 with 20% down payment

AGE 35 - 44: BUYERS


AGE 45 - 64: STATUS QUO
AGE 65+: SELLERS

2000
2010
2015
2020

Buyers

Sellers

Ratio

6,455
5,210
6,904
8,362

1,929
3,209
5,342
8,534

3.3
1.6
1.3
1.0

III-59

DISTRIBUTION OF HOUSEHOLDS EARNING $75,000 OR MORE


BY AGE
2000 - 2015 - 2020
MENTOR, OHIO

2000
2015
2020*

<25
26
33
38

25-34
635
820
970

35-44
2,050
1,625
2,009

45-54
2,089
2,284
2,277

55-64
1,112
2,562
2,913

65-74
262
1,016
1,595

75+
156
319
554

Source: Esri, Inc.


US Census American Community Survey 2010
*Projected

Note: $75,000 income equates to a $225,000 mortgage and a home value of $281,000 with 20% down payment

AGE 35 - 44: BUYERS


AGE 45 - 64: STATUS QUO
AGE 65+: SELLERS

2000
2010
2015
2020

Buyers

Sellers

Ratio

2,050
1,130
1,625
2,009

418
775
1,335
2,149

4.9
1.5
1.2
0.9

III-60

L. EMA HOUSING BASE


Detailed data regarding the Mentor, Ohio Site Effective Market Area's rental base are
provided by ESRI, Incorporated, the 2010 Census and the 2000 Census.
In 2010, there were 23,817 occupied housing units within the Mentor Site EMA. This is
an increase from the 22,796 units identified in the 2000 Census. By 2019, the number
of occupied area housing units is projected to increase 1.7% from 2010 to 24,222.
Distributions of housing units for 2000 and 2010 are as follows:

2000 CENSUS
2010 CENSUS
NUMBER
PERCENT
NUMBER
PERCENT
OCCUPIED
22,796
96.5%
23,817
93.5%
BY OWNER
18,056
79.2%
18,369
77.1%
BY RENTER
4,740
20.8%
5,448
22.9%
VACANT
828
3.5%
1,646
6.5%
TOTAL 23,624
100.0%
25,463
100.0%

III-61

The above data are a distribution of all rental units (e.g., duplexes, conversions, units
above storefronts, single-family homes, mobile homes, and conventional apartments)
regardless of age or condition. Vacancies reflect some of the seasonal nature of the
area rental market.
The 2010 Census marked a significant change in information gathering procedures. The
information formerly gathered on the long form (income, rents, mortgage details) is no
longer being collected for the decennial Census. Instead, everyone received a short
form. This information is being collected on the much less sampled American
Community Survey and being released as a five-year rolling averages, limiting its
usefulness for small area demographics.
When available, we have presented 2010 Census data along with 2014 estimates and
2019 projections. When 2010 Census data are not available, we have presented 2000
Census data.
In 2000, there were approximately 4,740 renter-occupied housing units in the EMA.
This includes all housing units (e.g., duplexes, single-family homes, mobile homes)
regardless of age or condition.
A summary of the existing rental units in the market by type follows:
DISTRIBUTION OF RENTED UNITS BY UNIT TYPE
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2000

UNIT TYPE
SINGLE, DETACHED
SINGLE, ATTACHED
2 TO 4
5 TO 9
10 TO 19
20 TO 49
50+
MOBILE HOME OR TRAILER
OTHER
TOTAL

TOTAL NUMBER OF
HOUSING UNITS
1,175
289
645
1,142
995
270
218
9
0
4,740

III-62

SHARE OF
HOUSING UNITS
24.8%
6.1%
13.6%
24.1%
21.0%
5.7%
4.6%
0.2%
0.0%
100.0%

Of the 4,740 renter-occupied housing units in the EMA in 2000, 1,473 (31.1%) were
within single-family detached and attached, and mobile homes or trailers. This is a
moderate share of renter-occupied units in non-conventional alternatives.
Following is a summary of the renter households in the Site EMA by household size:
DISTRIBUTION OF RENTER HOUSEHOLDS BY HOUSEHOLD SIZE
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2010 CENSUS
HOUSEHOLD SIZE
ONE PERSON
TWO PERSONS
THREE PERSONS
FOUR PERSONS
FIVE OR MORE PERSONS
TOTAL

NUMBER
2,141
1,551
833
525
399
5,449

PERCENT
39.3%
28.5%
15.3%
9.6%
7.3%
100.0%

Sources: 2010 Census of Population


ESRI, Incorporated

In 2010, the owner- and renter-occupied households within the Mentor Site Effective
Market area were distributed as follows:
DISTRIBUTION OF TENURE BY AGE
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2010 CENSUS

TENURE
HOUSEHOLDER 15 TO 24 YEARS
HOUSEHOLDER 25 TO 34 YEARS
HOUSEHOLDER 35 TO 44 YEARS
HOUSEHOLDER 45 TO 54 YEARS
HOUSEHOLDER 55 TO 64 YEARS
HOUSEHOLDER 65 TO 74 YEARS
HOUSEHOLDER 75 TO 84 YEARS
HOUSEHOLDER 85 YEARS AND OVER
TOTAL

OWNER-OCCUPIED
NUMBER
PERCENT
132
0.7%
1,801
9.8%
3,145
17.1%
4,461
24.3%
4,084
22.2%
2,682
14.6%
1,573
8.6%
491
2.7%
18,369
100.0%

III-63

RENTER-OCCUPIED
NUMBER
PERCENT
533
9.8%
1,236
22.7%
1,074
19.7%
1,088
20.0%
677
12.4%
334
6.1%
256
4.7%
250
4.6%
5,448
100.0%

In 2000, existing gross rents in the Effective Market Area were distributed as follows:
DISTRIBUTION OF RENTAL UNITS BY GROSS RENT
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2000 CENSUS

NO CASH RENT
UNDER $250
$250 - $349
$350 - $449
$450 - $549
$550 - $649
$650 - $749
$750 - $899
$900 - $999
$1,000 - $1,499
$1,500 AND OVER
TOTAL
MEDIAN GROSS RENT

NUMBER
155
262
216
450
603
1,007
793
748
281
193
30
4,740

PERCENT
3.3%
5.5%
4.6%
9.5%
12.7%
21.2%
16.7%
15.8%
5.9%
4.1%
0.6%
100.0%
$625

Source: 2000 Census

The following table provides a summary of gross rent as a percentage of household


income for the renter households in the Mentor Site EMA:
GROSS RENT AS A PERCENT OF INCOME
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2000 CENSUS

PERCENTAGE
LESS THAN 20%
20% TO 24%
25% TO 29%
30% TO 34%
35% OR MORE
NOT COMPUTED
TOTAL

RENTER HOUSEHOLDS
NUMBER
PERCENT
1,701
35.9%
678
14.3%
526
11.1%
341
7.2%
1,265
26.7%
227
4.8%
4,740
100.0%

III-64

As the above table indicates, 33.9% of the renter households paid over 30% of their
annual household income for rental housing costs in 2000. A total of 1,265 renter
households paid 35% or more of their income for rental housing costs, a significant
number of rent burdened households.

M. EMA DEMOGRAPHIC FACTORS


The following tables provide key information on Site EMA demographics, including
population trends, household trends, and household income trends.
POPULATION AND HOUSEHOLDS
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA

YEAR
1990
2000
CHANGE 1990-2000
2010 CENSUS
CHANGE 2000-2010
2014 (ESTIMATED)
2019 (PROJECTED)
CHANGE 2014-2019

POPULATION
52,338
59,286
13.3%
58,384
-1.5%
58,251
58,268
0.0%

HOUSEHOLDS
18,856
22,796
20.9%
23,817
4.5%
24,073
24,222
0.6%

POPULATION
PER HOUSEHOLD
2.78
2.60
2.45
2.42
2.41
-

Sources: The Danter Company, LLC


2000 Census
ESRI, Incorporated

As the above table illustrates, the total population and households within the Mentor
Site EMA increased between 1990 and 2000. During this time period, the total
population increased 13.3% from 52,338 in 1990 to 59,286 in 2000. During this same
time period, households increased 20.9% from 18,856 in 1990 to 22,796 in 2000. Both
the total population and households are expected to increase slightly through 2019.
The population is expected to increase by 17 between 2014 and 2019 while households
are expected to increase by 149 from 24,073 in 2014 to 24,222 in 2019.
The median population age in the 2010 Census was 41.5 years old, 5.0 years older
than reported in the 2000 Census. By 2019, the median population age is expected to
be 43.4 years old. The following tables detail the area population by age groups:

III-65

DISTRIBUTION OF POPULATION BY AGE


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2000 CENSUS, 2010 CENSUS
TOTAL POPULATION
BY AGE
UNDER 5 YEARS
5 TO 9 YEARS
10 TO 14 YEARS
15 TO 19 YEARS
20 TO 24 YEARS
25 TO 34 YEARS
35 TO 44 YEARS
45 TO 54 YEARS
55 TO 64 YEARS
65 TO 74 YEARS
75 TO 84 YEARS
85 YEARS AND OVER
TOTAL
MEDIAN AGE

2000
NUMBER PERCENT
4,008
6.8%
4,458
7.5%
4,283
7.2%
4,009
6.8%
3,051
5.1%
7,968
13.4%
10,318
17.4%
8,916
15.0%
5,483
9.2%
3,812
6.4%
2,406
4.1%
574
1.0%
59,286
100.0%
36.5

2010
NUMBER PERCENT
3,141
5.4%
3,609
6.2%
3,892
6.7%
3,824
6.5%
3,157
5.4%
6,730
11.5%
7,805
13.4%
9,844
16.9%
7,962
13.6%
4,741
8.1%
2,613
4.5%
1,066
1.8%
58,384
100.0%
41.5

Sources: The Danter Company, LLC


2000 Census, 2010 Census
ESRI, Incorporated

DISTRIBUTION OF POPULATION BY AGE


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2014 (ESTIMATED), AND 2019 (PROJECTED)
TOTAL POPULATION
BY AGE
UNDER 5 YEARS
5 TO 9 YEARS
10 TO 14 YEARS
15 TO 19 YEARS
20 TO 24 YEARS
25 TO 34 YEARS
35 TO 44 YEARS
45 TO 54 YEARS
55 TO 64 YEARS
65 TO 74 YEARS
75 TO 84 YEARS
85 YEARS AND OVER
TOTAL
MEDIAN AGE

2014 (ESTIMATED)
NUMBER PERCENT
2,966
5.1%
3,393
5.8%
3,727
6.4%
3,542
6.1%
3,251
5.6%
6,889
11.8%
7,348
12.6%
8,937
15.3%
8,763
15.0%
5,611
9.6%
2,699
4.6%
1,124
1.9%
58,251
100.0%
42.5

Sources: The Danter Company, LLC


ESRI, Incorporated

III-66

2019 (PROJECTED)
NUMBER PERCENT
2,981
5.1%
3,239
5.6%
3,566
6.1%
3,429
5.9%
2,899
5.0%
6,856
11.8%
7,333
12.6%
7,948
13.6%
9,087
15.6%
6,566
11.3%
3,201
5.5%
1,163
2.0%
58,268
100.0%
43.4

The following table illustrates the households by age in the Site EMA in 2000, 2014
(estimated), and 2019 (projected):
HOUSEHOLDS BY AGE
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2000 CENSUS, 2014 (ESTIMATED), AND 2019 (PROJECTED)

HOUSEHOLD AGE
UNDER 25 YEARS
25 TO 34 YEARS
35 TO 44 YEARS
45 TO 54 YEARS
55 TO 64 YEARS
65 TO 74 YEARS
75 AND OLDER
TOTAL

2000
NUMBER PERCENT
843
3.7%
3,602
15.8%
5,608
24.6%
5,129
22.5%
3,237
14.2%
2,485
10.9%
1,892
8.3%
22,796
100.0%

2014 (ESTIMATED)
NUMBER PERCENT
620
2.6%
3,083
12.8%
3,963
16.5%
5,008
20.8%
5,206
21.6%
3,551
14.8%
2,642
11.0%
24,073
100.0%

2019 (PROJECTED)
NUMBER
PERCENT
576
2.4%
3,014
12.4%
3,902
16.1%
4,377
18.1%
5,316
21.9%
4,088
16.9%
2,949
12.2%
24,222
100.0%

Sources: The Danter Company, LLC


2000 Census
ESRI, Incorporated

The following table illustrates the distribution of income among all households in the Site
EMA in 2000, 2014 (estimated), and 2019 (projected). Again, it is worth remembering
that income data were not collected for the 2010 Census.
DISTRIBUTION OF INCOME
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2000 CENSUS, 2014 (ESTIMATED), AND 2019(PROJECTED)

HOUSEHOLD INCOME
LESS THAN $15,000
$15,000 TO $24,999
$25,000 TO $34,999
$35,000 TO $49,999
$50,000 TO $74,999
$75,000 TO $99,999
$100,000 TO $149,999
$150,000 TO $199,999
$200,000 OR MORE
TOTAL
MEDIAN INCOME

2000
NUMBER PERCENT
1,915
8.4%
2,485
10.9%
2,599
11.4%
4,331
19.0%
5,311
23.3%
3,351
14.7%
2,257
9.9%
296
1.3%
251
1.1%
22,796
100.0%
$50,322

2014 (ESTIMATED)
NUMBER PERCENT
2,412
10.0%
2,091
8.7%
2,263
9.4%
3,189
13.2%
5,513
22.9%
4,157
17.3%
2,996
12.4%
907
3.8%
544
2.3%
24,073
100.0%
$56,975

III-67

2019 (PROJECTED)
NUMBER
PERCENT
2,102
8.7%
1,459
6.0%
1,780
7.3%
2,789
11.5%
5,455
22.5%
5,060
20.9%
3,758
15.5%
1,127
4.7%
692
2.9%
24,222
100.0%
$66,048

The following tables illustrate the distribution of income by age in 2000, 2014
(estimated), and 2019 (projected), the most recent available:
DISTRIBUTION OF INCOME BY AGE
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2000 CENSUS
2000 HOUSEHOLD
INCOME
LESS THAN $10,000
$10,000-$14,999
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000-$199,999
$200,000 OR MORE
TOTAL

UNDER 25
69
58
178
175
186
143
29
7
0
0
843

25-34
112
112
389
479
810
965
558
148
14
14
3,602

35-44
174
84
353
365
1,110
1,576
1,082
723
112
28
5,608

AGE GROUP
45-54
174
67
318
446
780
1,405
949
872
82
41
5,129

55-64
175
113
223
350
557
764
524
388
74
71
3,237

65-74
169
159
552
465
504
348
159
87
7
32
2,485

75+
187
286
473
308
375
117
59
34
0
55
1,892

55-64
563
331
377
559
1,161
1,032
712
304
168
5,206
$64,225
$79,025

65-74
329
351
443
610
882
551
281
36
67
3,551
$50,719
$61,606

75+
259
581
534
612
391
189
58
10
8
2,642
$33,654
$41,890

DISTRIBUTION OF INCOME BY AGE


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2014 ESTIMATED
2014 HOUSEHOLD
INCOME
LESS THAN $15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000-$199,999
$200,000 OR MORE
TOTAL
MEDIAN INCOME
AVERAGE INCOME

UNDER 25
160
90
70
102
141
46
7
1
2
620
$33,120
$39,009

25-34
333
246
252
415
891
518
337
49
41
3,083
$55,643
$64,975

35-44
355
232
264
415
910
781
726
157
123
3,963
$67,742
$80,777

III-68

AGE GROUP
45-54
412
260
323
476
1,138
1,039
875
350
135
5,008
$71,718
$84,105

DISTRIBUTION OF INCOME BY AGE


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
2019 PROJECTED
2019 HOUSEHOLD
INCOME
LESS THAN $15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000-$199,999
$200,000 OR MORE
TOTAL
MEDIAN INCOME
AVERAGE INCOME

UNDER 25
149
61
58
95
146
56
8
2
2
576
$37,412
$41,774

25-34
282
164
188
344
870
620
419
76
52
3,014
$62,249
$71,770

35-44
275
145
174
319
837
917
901
183
150
3,902
$78,897
$89,771

III-69

AGE GROUP
45-54
283
146
191
306
927
1,053
932
386
153
4,377
$80,922
$93,059

55-64
476
213
272
466
1,121
1,254
914
396
204
5,316
$76,464
$88,206

65-74
346
252
386
581
1,037
833
476
66
111
4,088
$58,750
$71,078

75+
291
477
512
679
516
327
109
18
20
2,949
$38,091
$47,412

IV. THE SITE


A. DESCRIPTION AND LOCATION
The subject site, Mentor Lagoons Marina & Resort is in the northeastern portion of
Mentor, Ohio. Presently, Mentor Lagoons offers approximately 460 boat slips to the
public. It offers a public ramp, fuel, public restrooms, electric and water to slips, picnic
areas, trailer/boat storage, and waste disposal to the public. Some amenities charge a
fee. The main entrance is at 8358 Harbor Drive. The marina has direct access and is
considered a safe haven for Lake Erie.
NORTH
Mentor Lagoons Nature Preserve is directly north of most of the marina. The nature
preserve includes 230 acres along 1.5 miles of Lake Erie shoreline and a diverse
ecological system including oak bluffs, coastal dunes, and marshes. Lake Erie is directly
north of the nature preserve and is accessed via Mentor Harbor in the northwest portion
of the site.
EAST
Mentor Marsh State Nature Preserve, a 673-acre wetland preserve is directly east and
continues 3.2 miles northeast to Heisey Road (State Route 44). South of the marsh and
directly east of the southern portion of the site is the Gary L. Kron Water Reclamation
Facility, a water treatment plant operated by Lake County. Single-family subdivisons
extend east of the water treatment plant along the north side of State Route 283 to
Heisey Road.
SOUTH
The back yards of single-family homes fronting Lakeshore Boulevard (State Route 283)
and Harbor Drive are directly south of the site. Continuing south, residential
development extends 0.7 mile to Shore Middle School and Veterans Memorial Park
WEST
Backyards of single-family homes fronting Coronada Drive are directly west of the site,
followed by older established residential that is bounded by Lake Erie to the north and
Lakeshore Boulevard to the south extending 0.6 mile to Mentor Beach Park.
IN GENERAL
The site is has direct access to Lake Erie and good access to resident services.

IV-1

B. SITE EVALUATION
The attributes of a sites location are primarily a function of three main characteristics:

Access
Visibility
Community Services

Following is a summary of these site characteristics:


ACCESS
Our evaluation of site access characteristics is most concerned with the ease of access
to the site for potential residents. Therefore, we evaluate ingress and egress to the site,
proximity to thoroughfares, and site location relative to public transportation.
CRITERIA
INGRESS
EGRESS
PROXIMITY TO
THOROUGHFARE(S)
PROXIMITY AND
ACCESS TO PUBLIC
TRANSPORTATION
OVERALL

POOR

ASSESSMENT RATING
FAIR/AVERAGE
GOOD
X
X
X

EXCELLENT

Access to the site is from Harbor Drive, a narrow winding secondary road that intersects
with Lakeshore Boulevard, 0.5 mile southeast. Harbor Drive has no sidewalks or
buffering to the front yards of the single-family homes that front it.
Lakeshore Boulevard (State Route 283) is a two-lane major thoroughfare within the
northern and northeastern portion of Mentor, Ohio and intersects with State Route 44,
3.2 miles southeast and Andrews Road 1.5 miles southwest. Other major arteries are
State Route 2 (3.1 miles south) and Interstate 90 (7.1 miles southwest).
Laketran does not have service to the immediate site area at present-time.

IV-2

VISIBILITY
Our research has determined that a significant percent of traffic at any multifamily
development is generated from drive-by traffic. The key to generating drive-by traffic is
visibility from well-traveled arteries.

SITE VISIBILITY
TRAFFIC VOLUME
OVERALL

POOR
X
X
X

ASSESSMENT RATING
FAIR/AVERAGE
GOOD

EXCELLENT

The site visibility and traffic volume are considered poor. Visibility is limited to close
proximity to entrance along Harbor Drive due to existing residential along Lakeshore
Boulevard. Traffic is limited to residents of the residential and slip occupants. During
the winter, traffic is non-existent along Harbor Drive.
COMMUNITY SERVICES
In evaluating a sites environment, it is critical to assess the curb appeal of surrounding
views and land usage, as well as the sites proximity to everyday community services.
COMMUNITY SERVICE
GROCERY STORE
CONVENIENCE SHOPPING
RETAIL CENTER
EMPLOYMENT CENTER
BANK(S)
PARK(S)
SCHOOLS
AREA APPEAL
OVERALL

ASSESSMENT RATING
FAIR/AVERAGE
GOOD
X
X
X
X
X
X
X
X
X

POOR

EXCELLENT

A Giant Eagle and Marcs (grocery/pharmacy) are 2.3 miles southwest of the site. The
immediate site area has no convenience stores in close proximity. The closest
convenience stores including Family Dollar and Walgreens Pharmacy are along
Andrews Road, 2.1 to 2.4 miles southwest, However, during peak tourist times
(spring/summer) there are few bait stores and boating stores that stock limited everyday
supplies along Lakeshore Boulevard. The closest retail corridor is Andrews Road. The
largest retail center serving the area is the Great Lakes Mall, 5.3 miles southwest of the
site.

IV-3

Employment is available throughout the area; however, most commute throughout the
greater Cleveland area.
PNC Bank and Chase Bank are 2.3 miles southwest of the site.
There are several parks and indoor entertainment to choose from in the market area;
however, the main draw to the area is Lake Erie for boating, fishing, and family
entertainment.
All schools are represented.
Overall, community services are considered average-to-good.
SUMMARY
Based on our evaluation of the sites surrounding land usage, convenience to
employment, and convenience to shopping, we rate the environment of the site for
multifamily residential usage as fair to average.
SITE DEMAND FACTOR
ACCESS
VISIBILITY
COMMUNITY SERVICES
OVERALL

POOR

ASSESSMENT RATING
FAIR/AVERAGE
GOOD
X

EXCELLENT

X
X
X

C. EFFECTIVE MARKET AREA (EMA)


Basic to this study is the application of the Effective Market Area (EMA) approach to
area analysis and development. The EMA is the smallest geographic area that is
expected to generate between 60% and 70% of the support for the proposed project.
Each EMA is separated from adjacent market areas by natural and manmade barriers
such as rivers, freeways, railroads, major arteries, or a marked difference in the
socioeconomic makeup of a neighborhood or area. This methodology has a significant
advantage over radial analyses that often do not consider these boundaries.

IV-4

The EMA of the proposed site has been determined by:

Interviews conducted with area apartment managers, real estate agents, planners,
city officials, and area developers
A demographic analysis
An analysis of mobility patterns
Personal observations of the field analyst

The Site Effective Market Area includes Mentor, Mentor on the Lake, portions of
Willoughby, and Grand River. Specifically, the EMA is bounded by Lake Erie to the
north, East Street and Richmond Street to the east, Mentor Avenue (US Route 20) to
the south, and Lost Nation Road to the west.

IV-5

SITE EFFECTIVE MARKET AREA MAP

MENTOR, OHIO

IV-6

D. COMMUNITY SERVICES
The following table provides a listing of the community services that impact the
proposed site:
FACILITY/SERVICE
PUBLIC BUS
MAJOR HIGHWAYS

POLICE
FIRE
SCHOOLS:
ELEMENTARY
MIDDLE
HIGH
CONVENIENCE STORE
GROCERY/SUPERMARKET
SHOPPING MALL/CENTER
EMPLOYMENT CENTERS/
MAJOR EMPLOYERS
RECREATIONAL FACILITIES
HOSPITAL/MEDICAL FACILITY
PHARMACY
BANKS
POST OFFICE
LIBRARY

NAME/DESCRIPTION
LAKETRAN
STATE ROUTE 283
STATE ROUTE 2
INTERSTATE 90
MENTOR
MENTOR
MENTOR PUBLIC SCHOOLS
HEADLANDS
SHORE
MENTOR
FAMILY DOLLAR
GIANT EAGLE
GREAT LAKES MALL
MENTOR PUBLIC SCHOOLS
UNIVERSITY HOSPITAL
LAKE ERIE
BLACK BROOK GOLF COURSE
UNIVERSITY HOSPITAL
WALGREENS
CHASE BANK
PNC BANK
U.S. POST OFFICE
MENTOR-ON-THE-LAKE

DISTANCE
FROM SITE
0.5 MILE
0.5 MILE
3.1 MILES
7.1 MILES
2.2 MILES
2.2 MILES

DIRECTION
SOUTHWEST
SOUTHWEST
SOUTH
SOUTHWEST
SOUTH
SOUTH

3.8 MILES
0.7 MILE
2.4 MILES
2.1 MILES
2.3 MILES
5.3 MILES
SCATTERED
4.2 MILES
DIRECTLY
1.6 MILES
4.2 MILES
2.4 MILES
2.3 MILES
2.3 MILES
3.5 MILES
1.5 MILES

NORTHEAST
SOUTHWEST
SOUTH
SOUTHWEST
SOUTHWEST
SOUTHWEST
VARIES
SOUTHEAST
NORTH
SOUTHEAST
SOUTHEAST
SOUTHWEST
SOUTHWEST
SOUTHWEST
SOUTHEAST
SOUTHWEST

RELIGION AND SCHOOLS


Most major denominations are represented. School facilities in the Mentor Public
School District include 9 elementary schools, 3 middle schools, and 1 senior high
school. There are 5 private schools in the area. Lakeland Community College services
the Mentor area.
UTILITIES
Electric service is provided by First Energy. Gas service is provided by Dominion East
Ohio Gas. Water and sewer services are provided by Lake County Department of
Utilities. Telephone service is provided by AT&T.

IV-7

FINANCIAL INSTITUTIONS
Twelve banks serve the area.
MEDIA
Newspapers Circulated in the Site Area

NEWSPAPER
The Plain Dealer
The News-Herald

CITY OF ORIGIN
Cleveland
Willoughby

FREQUENCY OF
PUBLICATION
Daily
Daily

Television: Received from Cleveland. Cable television is available.


Radio: Numerous radio stations broadcast from Cleveland.

IV-8

V. SITE AREA MAPS AND PHOTOGRAPHS


The following section contains maps and photographs of the subject site area. Maps
illustrating the following are included:

The specific neighborhood of the site, with traffic counts when available.

A close-in aerial view of the site parcel.

The locations of community (resident) services relative to the site. Typical of


community services included in the map would be shopping, parks/recreation,
and the locations of fire and police services.

Following the maps are site area photographs, including photographs of the subject site
and surrounding land uses.

V-1

NEIGHBORHOOD MAP

MENTOR, OHIO

V-2

SITE LOCATION MAP

MENTOR, OHIO

V-3

SITE MASTER PLAN

MENTOR, OHIO

V-4

COMMUNITY SERVICES MAP

MENTOR, OHIO
Bank

Park

Elementary School

Pharmacy

Fire Department

Police Department

Grocery Store

Recreation

High School

Senior Center

Library

Site

Middle School

Shopping

V-5

SITE PHOTOGRAPHS
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

HARBOR DRIVE & LAKESHORE BOULEVARD


INTERSECTION

TRAFFIC SIGNAL JUST WEST OF ENTRANCE AT


LAKESHORE BOULEVARD & HOPKINS ROAD

EXISTING SINGLE-FAMILY HOMES FRONTING HARBOR


DRIVE

WINDING HARBOR DRIVE

EXISTING WESTERN ARM OF MARINA

ENTRANCE TO MENTOR LAGOONS MARINA & RESORT

V-6

SITE PHOTOGRAPHS
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

EXISTING WINTER STORAGE FACILITY

RAMP & EASTERN ARM TO MARINA

EXISTING WINTER DRY STORAGE

MENTOR HARBOR YACHTING CLUB

NORTHERN ENTRANCE TO MARINA LOOKING AT LAKE


ERIE

V-7

VI. FIELD SURVEY OF MODERN APARTMENTS


The following analyses represent data from a field survey of the modern apartments in
the Site EMA. Each development was surveyed by unit and project amenities, year
opened, unit mix, vacancies, rents, and aesthetic quality. The collected data have been
analyzed as follows:

A distribution of both market-rate and government subsidized modern apartment


units. The units are distributed by mix and vacancy.

An analysis of multifamily construction trends, which includes number of units,


number of projects, percent distribution, cumulative units, and vacancy rate by year
built.

A rent and vacancy analysis, which contains distributions of units and vacancies by
net rent range. A separate distribution appears for units by number of bedrooms.

A project information analysis listing the name and address of each development, its
occupancy, and year opened. Any unique features are noted by the analyst.

A street rent comparison listing rents by unit size for all market-rate developments.

A comparability rating, assigning point values for unit amenities, project amenities,
and overall aesthetic appeal/curbside marketability.

Amenity analyses, including the following:


A unit amenity analyses listing the unit amenities for each property.
A project amenity analysis listing the project amenities for each development.
A distribution of amenities by number of units and properties offering that
amenity.

A unit type/utility detail analysis with units offered and utilities available, including
responsibility for payment.

Rent/square foot.

A map showing the location of each apartment complex included in this analysis is in
Section VII Modern Apartment Locations and Photographs.

VI-1

DISTRIBUTION OF
MODERN APARTMENT UNITS
AND VACANCIES
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MARKET RATE UNITS

UNIT TYPE

UNITS
NUMBER
PERCENT

VACANCIES
NUMBER
PERCENT

ONE-BEDROOM

1,216

33.9%

51

4.2%

TWO-BEDROOM

2,138

59.6%

95

4.4%

236

6.6%

1.7%

3,590

100.0%

150

4.2%

THREE-BEDROOM

TOTAL

TOTAL DOES NOT INCLUDE 180 UNITS UNDER CONSTRUCTION

SUBSIDIZED

UNIT TYPE

UNITS
NUMBER
PERCENT

VACANCIES
NUMBER

PERCENT

ONE-BEDROOM

61

18.0%

0.0%

TWO-BEDROOM

225

66.4%

0.0%

53

15.6%

0.0%

339

100.0%

0.0%

THREE-BEDROOM
TOTAL

VI-2

MARKET RATE MULTIFAMILY


CONSTRUCTION TRENDS
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015
MARCH 2015
VACANCY
RATE

YEAR OF
PROJECT OPENING

NUMBER OF
PROJECTS

NUMBER OF
UNITS

PERCENT
DISTRIBUTION

Before 1970

720

20.1%

720

3.3%

1970 - 1974

820

22.8%

1,540

2.3%

1975 - 1979

366

10.2%

1,906

1.9%

1980 - 1984

128

3.6%

2,034

6.3%

1985 - 1989

834

23.2%

2,868

5.3%

1990 - 1994

156

4.3%

3,024

1.3%

1995 - 1999

36

1.0%

3,060

8.3%

2000 - 2004

0.0%

3,060

0.0%

2005

0.0%

3,060

0.0%

2006

530

14.8%

3,590

8.1%

2007

0.0%

3,590

0.0%

2008

0.0%

3,590

0.0%

2009

0.0%

3,590

0.0%

2010

0.0%

3,590

0.0%

2011

0.0%

3,590

0.0%

2012

0.0%

3,590

0.0%

2013

0.0%

3,590

0.0%

2014

0.0%

3,590

0.0%

2015*

0.0%

3,590

0.0%

27

3,590

100.0 %

3,590

4.2%

TOTAL:

AVERAGE ANNUAL RELEASE OF UNITS 2010 - 2014: 0

* THROUGH MARCH 2015

VI-3

CUMULATIVE
UNITS

RENT AND VACANCY ANALYSIS


ONE BEDROOM UNITS
MENTOR, OHIO
MARCH 2015
SITE EFFECTIVE MARKET AREA

TOTAL UNITS
COLLECTED RENT

NUMBER

PERCENT

VACANCIES
NUMBER

PERCENT

$1122

90

7.4%

6.7%

$922

90

7.4%

6.7%

$740 - $751

333

27.4%

19

5.7%

$680 - $701

270

22.2%

1.9%

$636 - $655

42

3.5%

4.8%

$605 - $629

80

6.6%

3.8%

$579 - $600

78

6.4%

9.0%

$547 - $561

85

7.0%

2.4%

$525 - $535

112

9.2%

0.0%

$450 - $461

36

3.0%

2.8%

1,216

100.0%

51

4.2%

TOTAL
Median Collected Rent: $691

VI-4

RENT AND VACANCY ANALYSIS


TWO BEDROOM UNITS
MENTOR, OHIO
MARCH 2015
SITE EFFECTIVE MARKET AREA

TOTAL UNITS
COLLECTED RENT

NUMBER

PERCENT

VACANCIES
NUMBER

PERCENT

$1422

157

7.3%

15

9.6%

$922

157

7.3%

15

9.6%

$841 - $866

270

12.6%

13

4.8%

$776 - $800

232

10.9%

12

5.2%

$753 - $773

232

10.9%

2.2%

$725 - $747

87

4.1%

5.7%

$700 - $718

56

2.6%

0.0%

$666 - $691

289

13.5%

12

4.2%

$636 - $661

334

15.6%

1.8%

$611 - $617

128

6.0%

6.3%

$566 - $591

137

6.4%

2.9%

$543

24

1.1%

0.0%

$506

35

1.6%

0.0%

2,138

100.0%

95

4.4%

TOTAL
Median Collected Rent: $741

VI-5

RENT AND VACANCY ANALYSIS


THREE BEDROOM UNITS
MENTOR, OHIO
MARCH 2015
SITE EFFECTIVE MARKET AREA

TOTAL UNITS
COLLECTED RENT

NUMBER

PERCENT

VACANCIES
NUMBER

PERCENT

$1622

18

7.6%

5.6%

$1222

18

7.6%

0.0%

$1025

2.5%

0.0%

$900 - $922

30

12.7%

6.7%

$822 - $825

62

26.3%

0.0%

$787

24

10.2%

4.2%

$752

16

6.8%

0.0%

$687 - $712

26

11.0%

0.0%

$655

36

15.3%

0.0%

236

100.0%

1.7%

TOTAL
Median Collected Rent: $822

Rents
at all
properties
have been
adjusted
to developements)
collected rent. Collected
rentwater,
is defined
as
Net
rent
(for
conventional
rental
housing
includes
sewer,
the
detailsAdjusted
(landlord net
or tenant)
the subject property.
For specific
details on
andutility
trashpayor
removal.
rent isofdetermined
by subtracting
landlord-paid
which
utilities
included,
please see
theand
project
conclusions.
utilities
such are
as gas,
electricity,
heat,
cable
TV from quoted rent, as well as

adding tenant-paid water, sewer, and trash removal if applicable.

VI-6

PROJECT INFORMATION
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015
MAP
CODE

PROJECT
NAME

NYE PARK
120 NYE RD.
PAINESVILLE
440 357-5505

YEAR
BUILT

TOTAL
UNITS

PERCENT
OCCUPIED

COMMENTS

1977

58

100.0% 5% ELDERLY

OH

RIDGE GLEN
9956 JOHNNYCAKE RIDGE RD.
PAINESVILLE
OH
440 352-3138

1972

60

100.0% 10% ELDERLY; 3-BR. UNITS


HAVE ATTACHED GARAGES;
SOME UNITS INDIVIDUALLY
OWNED; COMMON BUILDING
HAS GUEST BEDROOMS FOR
$20

CONCORD HALL MANOR


9880 OLD JOHNNYCAKE RD.
PAINESVILLE
OH
440 639-1477

1966

56

96.4% LESS THAN 5% ELDRLY;


HIGHER-PRICED UNITS HAVE
DISHWASHERS

ANDREWS PLACE
7766 SALIDA RD.
MENTOR ON THE LAKE
440 257-5948

1990

98

100.0% GOVERNMENT SUBSIDIZED,


HUD SECTION 8; ELDERLY 62+

1992

156

98.7% 5% ELDERLY; WASHER/DRYER


$35/MO.; PET FEE $25/MO.; 1ST
FLOOR UNITS HAVE BAY
WINDOWS; 3RD FLOOR UNITS
HAVE VAULTED CEILINGS

1970

144

93.1% 10% ELDERLY; HARDWOOD


FLOORS IN LIVING ROOM;
SELECT UNITS HAVE STAC
KABLE WASHER/DRYER;
WITHIN WALKING DISTANCE
OF LAKE & BEACH

WINDSOR PLACE
5779 S. WINDS DR.
MENTOR ON THE LAKE
440 257-0222

LAKEWAY WOODS
5840 BUCKEYE LN.
MENTOR ON THE LAKE
440 951-5188

OH

OH

OH

VI-7

PROJECT INFORMATION
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015
MAP
CODE

PROJECT
NAME

NORMANDY MANOR
5782 ANDREWS RD.
MENTOR ON THE LAKE
440 257-7281

SUMMER TREE
7701 SHARON DR.
MENTOR ON THE LAKE
440 209-0443

YEAR
BUILT

TOTAL
UNITS

1968

144

1970

48

OH

PERCENT
OCCUPIED

COMMENTS

91.0% 15% ELDERLY; SENIOR (60+)


DISCOUNT $20 OFF/MO.; PET
FEE $25/MO.

91.7% 2% ELDERLY

OH

THE RESERVE AT LAKE POINTE


5980 MARINE PKWY.
MENTOR ON THE LAKE
OH
440 257-0004

1984

128

93.8% VERY FEW ELDERLY

10

HEATHERSTONE
6400 CENTER ST.
MENTOR
(440) 974-9250

1970

148

98.0% 15% ELDERLY; ADDITIONAL


UNITS ARE OWNER-OCCUPIED

1965

71

100.0% 50% ELDERLY

1971

22

100.0%

11

12

MENTOR SQUARE
6615 CENTER ST.
MENTOR
(440) 266-2781

CENTER TERRACE
7423 CENTER ST.
MENTOR
(440) 953-1861

OH

OH

OH

VI-8

PROJECT INFORMATION
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015
MAP
CODE

13

PROJECT
NAME

HOLLYCROFT
7560 HOLLYCROFT RD.
MENTOR
(440) 255-8755

YEAR
BUILT

TOTAL
UNITS

PERCENT
OCCUPIED

COMMENTS

1974

24

100.0% 5% ELDERLY

OH

14

PARK HOUSE
7945 & 7947 MENTOR AVE.
MENTOR
OH
440 255-3695

1968

72

100.0% 5% ELDERLY

15

CLARIDGE HOUSE
7921 MENTOR AVE.
MENTOR
(440) 205-1394

1969

40

100.0% 5% ELDERLY

1969

149

98.0% 10% ELDERLY; SELECT UNITS


HAVE BEEN UPGRADED

97.4% 15% ELDERLY; SENIOR (65+)


DISCOUNT $25 OFF/MO.;
SMOKE-FREE

16

MENTOR MALL VILLAGE


7950 MENTOR AVE.
MENTOR
440 255-4864

OH

OH

17

DEEPWOOD NORTH
8040/8130 DEEPWOOD BLVD.
MENTOR
OH
440 255-0760

1976

272

18

HALLWOOD MANOR
7205 MENTOR AVE.
MENTOR
(440) 345-3168

1962

54

OH

VI-9

94.4% DETACHED GARAGE $30/MO.;


GRANITE-LIKE COUNTERS;
HARDWOOD FLOORS IN
LIVING ROOM; CAT FEE
$10/MO.

PROJECT INFORMATION
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015
MAP
CODE

19

20

21

22

23

24

PROJECT
NAME

QUEENSDALE
7191 MENTOR AVE.
MENTOR
440 946-0359

CHAGRIN RIVERWALK
MENTOR AVE.
WILLOUGHBY
(440) 975-8118

OAK HILL VILLAGE


38380 OAK HILL LN.
WILLOUGHBY
(440) 951-6020

TAMARAC
38360 TAMARAC BLVD.
WILLOUGHBY
(440) 975-9960

FOX RUN
1361 LOST NATION RD.
WILLOUGHBY
(440) 953-1300

YEAR
BUILT

1962

TOTAL
UNITS

86

OH

PERCENT
OCCUPIED

COMMENTS

97.7% DETACHED GARAGE OR


CARPORT $25/MO.; 2- & 3-BR.
UNITS HAVE PATIO OR
BALCONY

UNDER CONSTRUCTION

OH

UNDER CONSTRUCTION
MIXED-USE (30,000-SQ.-FT.
RETAIL, 60,000-SQ.-FT.
OFFICE) PROJECT; GRANITE
COUNTERS; BREAKFAST BAR;
4-ACRE PARK & GREENSPACE

100.0% CONVERTED TO TAX CREDIT


IN 2002; 15% ELDERLY

1971

182

1989

642

93.6% 20% EL;DERLY; DETACHED


GARAGE $30/MO.; 2-BR. UNITS
HAVE BUILT-IN MICROWAVE &
VAULTED CEILINGS;
FIREPLACE $20/MO.

1986

192

98.4% 10% ELDERLY; DETACHED


GARAGE (8 ON PROPERTY)
$60/MO.

1995

36

OH

OH

OH

TWO TOWN CREEK


1277-1317 LOST NATION RD.
WILLOUGHBY
OH
(216) 696-5442

VI-10

91.7%

PROJECT INFORMATION
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015
MAP
CODE

25

PROJECT
NAME

PARKWAY
1215 VILLAGE DR.
WILLOUGHBY
(440) 953-4410

YEAR
BUILT

TOTAL
UNITS

1970

112

OH

PERCENT
OCCUPIED

COMMENTS

98.2% 5% ELDERLY; SOME 2-BR.


UNITS HAVE CENTRAL AIR
CONDITIONING; ACCEPTS
HOUSING CHOICE VOUCHERS

26

SANCREST
38241 LAKESHORE BLVD.
WILLOUGHBY
OH
(866) 736-0140

1970

80

27

RICHLAWN ACRES
1059 RICHMOND RD.
PAINESVILLE
440 352-7880

1961

48

1972

55

1985

132

100.0% GOVERNMENT SUBSIDIZED,


HUD SECTION 8

1993

54

100.0% GOVERNMENT SUBSIDIZED,


HUD SECTION 8; FAMILY

28

29

30

HOLLYDALE
908 N. STATE ST.
PAINESVILLE
440 354-3149

SENECA GROVE
707 ARGONE DR.
PAINESVILLE
440 354-0033

WOODLAWN HOMES
545 SANDERS AVE.
PAINESVILLE
440 354-3347

100.0% ATTACHED GARAGE $40/MO.


(1-YEAR WAITING LIST);
BEACH VIEWS; CAT FEE
$25/MO.

97.9% 2% ELDERLY

OH

100.0% GOVERNMENT SUBSIDIZED,


HUD SECTION 8; WAITING LIST

OH

OH

OH

VI-11

PROJECT INFORMATION
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015
MAP
CODE

31

32

PROJECT
NAME

GRANT PLACE
55 GRANT ST.
PAINESVILLE
(440) 639-2288

COBBLESTONE COURT
842 COBBLESTONE CIR.
PAINESVILLE
(440) 210-3318

YEAR
BUILT

TOTAL
UNITS

1978

36

2006

530

PERCENT
OCCUPIED

COMMENTS

100.0% HIGH PERCENTAGE OF


STUDENTS

OH

OH

VI-12

91.9% BUILT IN PHASES (2006-2012);


9' CEILINGS; SOME UNITS
HAVE ATTACHED GARAGE;
DETACHED GARAGE $45/MO.;
WATERFALL IN POOL; DOG
PARK; PET FEE: CAT $25/MO.,
DOG: $40/MO.

STREET RENT COMPARISON


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MAP
CODE

PROJECT NAME

ONE
BEDROOM

TWO
BEDROOM

THREE
BEDROOM

$570

$670

$785

$700 - $800

$900 - $1025

NYE PARK

RIDGE GLEN

CONCORD HALL MANOR

ANDREWS PLACE

SUB.

SUB.

WINDSOR PLACE

$685 - $735

$785 - $835

LAKEWAY WOODS

$605 - $645

$695 - $745

NORMANDY MANOR

$649

$699

SUMMER TREE

THE RESERVE AT LAKE


POINTE

$750

$860 - $995

$650 - $725
$650 - $700

$750 - $800

10

HEATHERSTONE

$695

$775 - $815

11

MENTOR SQUARE

$580

$750

12

CENTER TERRACE

$525

$650

13

HOLLYCROFT

$725

14

PARK HOUSE

$595

$650

15

CLARIDGE HOUSE

$645

$745

$855

16

MENTOR MALL VILLAGE

$625

$725 - $855

$925

17

DEEPWOOD NORTH

$755

$835 - $845

18

HALLWOOD MANOR

$580 - $600

$640 - $660

SUB. = GOVERNMENT SUBSIDIZED

VI-13

$925

STREET RENT COMPARISON


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MAP
CODE

PROJECT NAME

ONE
BEDROOM

TWO
BEDROOM

THREE
BEDROOM

$595

$655

$755

19

QUEENSDALE

20

CHAGRIN RIVERWALK

21

OAK HILL VILLAGE

$615

$725

22

TAMARAC

$785

$835 - $925

23

FOX RUN

$725

$825 - $900

24

TWO TOWN CREEK

25

PARKWAY

26

SANCREST

27

UNDER CONSTRUCTION
$790

$725 - $750
$725
$650 - $700

$750 - $850

RICHLAWN ACRES

$525

$625

28

HOLLYDALE

SUB.

SUB.

SUB.

29

SENECA GROVE

SUB.

SUB.

30

WOODLAWN HOMES

SUB.

SUB.

31

GRANT PLACE

32

COBBLESTONE COURT

$495

$565

$900 - $1100

$900 - $1400

$1200 - $1600

Rents listed are those quoted to our field analyst for new leases. Residents on older leases or
renting month-to-month may be paying more or less, depending on changes in quoted rent.
Rent specials and concessions are noted in the project information section of this field survey.

SUB. = GOVERNMENT SUBSIDIZED

VI-14

COMPARABILITY RATING
MODERN APARTMENT DEVELOPMENT
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

COMPARABILITY FACTOR
MAP
CODE

PROJECT

NYE PARK

6.0

2.0

5.5

13.5

RIDGE GLEN

8.5

5.0

5.5

19.0

CONCORD HALL MANOR

7.0

1.5

5.0

13.5

ANDREWS PLACE

7.0

3.5

5.0

15.5

WINDSOR PLACE

9.0

1.5

6.5

17.0

LAKEWAY WOODS

9.0

4.5

5.0

18.5

NORMANDY MANOR

8.0

1.5

5.5

15.0

SUMMER TREE

7.5

2.5

5.5

15.5

THE RESERVE AT LAKE


POINTE

7.5

5.5

6.5

19.5

10

HEATHERSTONE

9.0

5.5

6.5

21.0

11

MENTOR SQUARE

7.0

1.5

5.5

14.0

12

CENTER TERRACE

7.5

1.0

5.0

13.5

13

HOLLYCROFT

6.0

1.5

5.5

13.0

UNIT

VI-15

PROJECT

AESTHETIC

TOTAL

COMPARABILITY RATING
MODERN APARTMENT DEVELOPMENT
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

COMPARABILITY FACTOR
MAP
CODE

PROJECT

UNIT

PROJECT

AESTHETIC

TOTAL

14

PARK HOUSE

7.0

1.5

5.0

13.5

15

CLARIDGE HOUSE

8.5

1.5

5.0

15.0

16

MENTOR MALL VILLAGE

7.5

5.0

5.5

18.0

17

DEEPWOOD NORTH

10.0

5.5

6.5

22.0

18

HALLWOOD MANOR

7.5

1.5

5.0

14.0

19

QUEENSDALE

5.0

2.0

5.0

12.0

20

CHAGRIN RIVERWALK

12.0

5.0

8.5

25.5

21

OAK HILL VILLAGE

7.0

5.5

6.0

18.5

22

TAMARAC

9.0

2.5

5.5

17.0

23

FOX RUN

10.5

7.0

5.5

23.0

24

TWO TOWN CREEK

9.0

0.5

5.5

15.0

25

PARKWAY

7.5

2.0

5.0

14.5

26

SANCREST

10.0

8.0

6.0

24.0

27

RICHLAWN ACRES

7.0

1.5

5.0

13.5

VI-16

COMPARABILITY RATING
MODERN APARTMENT DEVELOPMENT
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

COMPARABILITY FACTOR
MAP
CODE

PROJECT

UNIT

PROJECT

AESTHETIC

TOTAL

28

HOLLYDALE

6.0

2.5

5.0

13.5

29

SENECA GROVE

6.0

2.5

5.5

14.0

30

WOODLAWN HOMES

5.5

1.0

5.0

11.5

31

GRANT PLACE

7.5

1.0

5.0

13.5

32

COBBLESTONE COURT

12.0

7.0

8.0

27.0

Point values have been assigned for unit and project amenities. Aesthetic amenities are based on general
appearance, upkeep, landscaping, etc. and are based on the judgment of the field representative.

VI-17

PROJECT AMENITIES DESCRIPTION


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MAP
CODE

PROJECT
NAME

OTHER

1 NYE PARK

2 RIDGE GLEN

X X

X X

3 CONCORD HALL MANOR

4 ANDREWS PLACE

5 WINDSOR PLACE

6 LAKEWAY WOODS

X X

X X

11 MENTOR SQUARE

12 CENTER TERRACE

7 NORMANDY MANOR

8 SUMMER TREE

9 THE RESERVE AT LAKE


POINTE
10 HEATHERSTONE

X X

X X

X B

SPORTS COURT
V - VOLLEYBALL
B - BASKETBALL
R - RACQUETBALL

VI-18

3 PLAYGROUNDS

CAR WASH

COURTYARD

PROJECT AMENITIES DESCRIPTION


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MAP
CODE

PROJECT
NAME

OTHER

13 HOLLYCROFT

14 PARK HOUSE

15 CLARIDGE HOUSE

X X

16 MENTOR MALL VILLAGE

X B

17 DEEPWOOD NORTH

X X

X X

18 HALLWOOD MANOR

19 QUEENSDALE

20 CHAGRIN RIVERWALK

21 OAK HILL VILLAGE

X X

22 TAMARAC

23 FOX RUN

X B

DOG PARK

X X

COMPUTER LAB

X X X

X X

24 TWO TOWN CREEK

SPORTS COURT
V - VOLLEYBALL
B - BASKETBALL
R - RACQUETBALL

VI-19

PROJECT AMENITIES DESCRIPTION


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MAP
CODE

PROJECT
NAME

OTHER

25 PARKWAY

26 SANCREST

X X X

X X

27 RICHLAWN ACRES

X X

28 HOLLYDALE

29 SENECA GROVE

30 WOODLAWN HOMES

31 GRANT PLACE

32 COBBLESTONE COURT

X X

SPORTS COURT
V - VOLLEYBALL
B - BASKETBALL
R - RACQUETBALL

VI-20

TANNING

UNIT AMENITIES DESCRIPTION


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MAP
CODE

PROJECT
NAME

OTHER

1 NYE PARK

X X

X B

2 RIDGE GLEN

X X

X X C

X X S

X S S

3 CONCORD HALL
MANOR

X X

S X W

X X

4 ANDREWS PLACE

X X

X W

5 WINDSOR PLACE

X X

6 LAKEWAY WOODS

X X X S X C S S X B

7 NORMANDY MANOR

X X

X X W

X B

8 SUMMER TREE

X X X S X W

X B

9 THE RESERVE AT
LAKE POINTE

X X

S X C

X B

10 HEATHERSTONE

X X

X X C

X B

X X

11 MENTOR SQUARE

X X

X C

REFRIGERATOR
I -ICEMAKER
S - SOME
O - OPTIONAL F - FROSTFREE

AIR CONDITIONING
C - CENTRAL AIR
W - WINDOW UNIT

X B

X X C O X X B

WINDOW COVERINGS
B - BLINDS
D - DRAPES

VI-21

X X

GARAGE $25$35/MO.

GARAGE $50/MO.

BASEMENT
GARAGE
U - UNFINISHED
A - ATTACHED
F - FINISHED
D - DETACHED
U - UNDERGROUND

UNIT AMENITIES DESCRIPTION


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MAP
CODE

PROJECT
NAME

OTHER

12 CENTER TERRACE

X X

X W

13 HOLLYCROFT

X X

S X

14 PARK HOUSE

X X

X X

15 CLARIDGE HOUSE

X X

X X C

X X

16 MENTOR MALL
VILLAGE

X X

S X W

X B

X S X

17 DEEPWOOD NORTH

X X X X X C

X B

X X

18 HALLWOOD MANOR

X X

X W

X B

X O

19 QUEENSDALE

X X

S O O

CARPORT
$25/MO.

20 CHAGRIN RIVERWALK

X X

X S

STAINLESS
APPLIANCES

21 OAK HILL VILLAGE

X X

22 TAMARAC

X X S X X C

REFRIGERATOR
I -ICEMAKER
S - SOME
O - OPTIONAL F - FROSTFREE

X B

X X C X X X B

AIR CONDITIONING
C - CENTRAL AIR
W - WINDOW UNIT

X W

X B

X X

WINDOW COVERINGS
B - BLINDS
D - DRAPES

VI-22

GARAGE $20/MO.

X S

BASEMENT
GARAGE
U - UNFINISHED
A - ATTACHED
F - FINISHED
D - DETACHED
U - UNDERGROUND

UNIT AMENITIES DESCRIPTION


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MAP
CODE

PROJECT
NAME

OTHER

23 FOX RUN

X X

X X C X X X B

24 TWO TOWN CREEK

X X

X X C

X X B

25 PARKWAY

X X

X B

26 SANCREST

X X

X X W

X B

X X

27 RICHLAWN ACRES

X X

X W

X X

28 HOLLYDALE

X X

29 SENECA GROVE

X X

30 WOODLAWN HOMES

X X

31 GRANT PLACE

X X

32 COBBLESTONE
COURT

X X X X X C X X X B S

REFRIGERATOR
I -ICEMAKER
S - SOME
O - OPTIONAL F - FROSTFREE

AIR CONDITIONING
C - CENTRAL AIR
W - WINDOW UNIT

X STORAGE

X X

X X C

X S

WINDOW COVERINGS
B - BLINDS
D - DRAPES

VI-23

X S

ICEMAKER

BASEMENT
GARAGE
U - UNFINISHED
A - ATTACHED
F - FINISHED
D - DETACHED
U - UNDERGROUND

DISTRIBUTION OF
UNIT AND PROJECT AMENITIES
MARKET RATE UNITS
MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

UNIT AMENITIES
REFRIGERATOR
RANGE
MICROWAVE
DISHWASHER
DISPOSAL
AIR CONDITIONING
WASHER / DRYER
WASH / DRY HOOKUP
CARPET
WINDOW COVERINGS
FIREPLACE
INTERCOM SECURITY
BALCONY / PATIO
CAR PORT
GARAGE
BASEMENT
CEILING FAN
VAULTED CEILING
SECURITY SYSTEM

ALL UNITS
28
28
4
14
24
27
3
8
27
19
0
10
16
3
4
0
13
0
1

PROJECTS
SOME UNITS
OR OPTIONAL
0
0
1
5
0
0
2
2
0
1
2
0
5
2
10
0
4
5
0

TOTAL
28
28
5
19
24
27
5
10
27
20
2
10
21
5
14
0
17
5
1

PERCENTAGE
OF PROJECTS
100.0%
100.0%
17.9%
67.9%
85.7%
96.4%
17.9%
35.7%
96.4%
71.4%
7.1%
35.7%
75.0%
17.9%
50.0%
0.0%
60.7%
17.9%
3.6%

PROJECT AMENITIES
POOL
COMMON BUILDING
SAUNA
HOT TUB
EXERCISE ROOM
TENNIS
PLAYGROUND
SPORTS COURT
JOG / BIKE TRAIL
LAKE
PICNIC AREA
LAUNDRY FACILITY
SECURITY GATE
ON SITE MANAGEMENT
ELEVATOR

10
9
2
0
6
2
10
4
0
1
9
23
0
25
1

10
9
2
0
6
2
10
4
0
1
9
23
0
25
1

VI-24

35.7%
32.1%
7.1%
0.0%
21.4%
7.1%
35.7%
14.3%
0.0%
3.6%
32.1%
82.1%
0.0%
89.3%
3.6%

UNIT TYPE / UTILITY DETAIL


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MAP
CODE

PROJECT
NAME

1 NYE PARK

GARDEN
S 1 2 3 4+

NUMBER
TOWNHOUSE
OF
1 2 3 4+ FLOORS

2 RIDGE GLEN

3 CONCORD HALL MANOR

X X

1,2

G T G T G T T L L C T T

X X

2,3

E T E T E T T T L C T T

G T G T E T T L L C T T

4 ANDREWS PLACE

X X

E L E L E L L L L C T T

5 WINDSOR PLACE

X X

G T G L E T T T T C T T

6 LAKEWAY WOODS

X X

G T G T E T T L L C T T

7 NORMANDY MANOR

X X

G L G L E T T L L C T T

1,2

G T G T E T T T T C T T

X X

G T G T G T T L L C T T

10 HEATHERSTONE

X X X

G L G L G L T L L C T T

11 MENTOR SQUARE

G T G T G T T L L C T T

12 CENTER TERRACE

X X

2.5

G L G L G L T L L C T T

13 HOLLYCROFT

G T G T G T T L L C T T

14 PARK HOUSE

X X

2.5

G L G L G L T L L C T T

15 CLARIDGE HOUSE

X X X

G L G L G L T L L C T T

16 MENTOR MALL VILLAGE

X X

2.5

G L G L E T T L L C T T

8 SUMMER TREE
9 THE RESERVE AT LAKE
POINTE

X X

PAYOR

UTILITIES

CABLE TV

L - LANDLORD
T - TENANT

E
G
S
O

C - COAXIAL
S - SATELLITE

VI-25

- ELECTRIC
- GAS
- STEAM
- OTHER

UNIT TYPE / UTILITY DETAIL


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

MAP
CODE

PROJECT
NAME

GARDEN
S 1 2 3 4+

NUMBER
TOWNHOUSE
OF
1 2 3 4+ FLOORS

17 DEEPWOOD NORTH

X X

G L G L E T T L L C T T

18 HALLWOOD MANOR

X X

S L G L G L T L L C T T

19 QUEENSDALE

X X X

G L G L E T T L L C T T

E T E T E T T T T C T T

G L G L G L T L L C T T

1,2

G T G T E T T L L C T T

E T E T E T T L L C T T

G T G T E T T L L C T T

G L G L E T T L L C T T

26 SANCREST

X X

G L G L E T T L L C T T

27 RICHLAWN ACRES

X X

G L G L E T T L L C T T

28 HOLLYDALE

X X

2,3

G L G L E T T L L C T T

G L G L E T T L L C T T

X X

G T G T G T T L L C T T

2.5

E T E T E T T L L C T T

G T G T G T T T T C T T

20 CHAGRIN RIVERWALK

UNDER CONSTRUCTION

21 OAK HILL VILLAGE

X X X

22 TAMARAC

X X

23 FOX RUN

24 TWO TOWN CREEK


25 PARKWAY

29 SENECA GROVE
30 WOODLAWN HOMES
31 GRANT PLACE

X X

32 COBBLESTONE COURT

X X X

PAYOR

UTILITIES

CABLE TV

L - LANDLORD
T - TENANT

E
G
S
O

C - COAXIAL
S - SATELLITE

VI-26

- ELECTRIC
- GAS
- STEAM
- OTHER

RENT PER SQUARE FOOT COMPARISON


ONE BEDROOM UNITS
SITE EFFECTIVE MARKET AREA
MENTOR, OHIO

Map
Code

UNIT SIZE

Project Name

Low

High

ADJUSTED
RENT

RENT PER SQ. FOOT

Low

High

Low

High

NYE PARK

600

600

$525

$525

$0.88

$0.88

WINDSOR PLACE

840

840

$701

$751

$0.83

$0.89

LAKEWAY WOODS

668

668

$560

$600

$0.84

$0.90

NORMANDY MANOR

720

720

$585

$585

$0.81

$0.81

THE RESERVE AT LAKE POINTE

780

780

$605

$655

$0.78

$0.84

10

HEATHERSTONE

795

795

$629

$629

$0.79

$0.79

11

MENTOR SQUARE

N.A.

N.A.

$535

$535

12

CENTER TERRACE

782

782

$459

$459

$0.59

$0.59

13

HOLLYCROFT

900

900

$680

$680

$0.76

$0.76

14

PARK HOUSE

589

589

$529

$529

$0.90

$0.90

15

CLARIDGE HOUSE

650

650

$579

$579

$0.89

$0.89

16

MENTOR MALL VILLAGE

500

500

$561

$561

$1.12

$1.12

17

DEEPWOOD NORTH

734

734

$691

$691

$0.94

$0.94

18

HALLWOOD MANOR

500

600

$527

$547

$0.91

$1.05

19

QUEENSDALE

600

600

$531

$531

$0.88

$0.88

20

CHAGRIN RIVERWALK

834

959

$972

$1,072

$1.12

$1.17

21

OAK HILL VILLAGE

687

687

$549

$549

$0.80

$0.80

22

TAMARAC

750

830

$740

$740

$0.89

$0.99

23

FOX RUN

800

800

$680

$680

$0.85

$0.85

26

SANCREST

850

850

$586

$636

$0.69

$0.75

27

RICHLAWN ACRES

550

550

$461

$461

$0.84

$0.84

31

GRANT PLACE

600

600

$450

$450

$0.75

$0.75

32

COBBLESTONE COURT

887

887

$922

$1,122

$1.04

$1.26

VI-27

N.A.

N.A.

RENT PER SQUARE FOOT COMPARISON


TWO BEDROOM UNITS
SITE EFFECTIVE MARKET AREA
MENTOR, OHIO

Map
Code

UNIT SIZE

Project Name

Low

High

ADJUSTED
RENT

RENT PER SQ. FOOT

Low

High

Low

High

NYE PARK

900

900

$611

$611

$0.68

$0.68

RIDGE GLEN

850

1,200

$700

$800

$0.67

$0.82

CONCORD HALL MANOR

1,000

1,000

$691

$691

$0.69

$0.69

WINDSOR PLACE

1,090

1,090

$799

$849

$0.73

$0.78

LAKEWAY WOODS

772

772

$636

$686

$0.82

$0.89

NORMANDY MANOR

825

825

$617

$617

$0.75

$0.75

SUMMER TREE

850

1,020

$672

$747

$0.73

$0.79

THE RESERVE AT LAKE POINTE

1,020

1,020

$691

$741

$0.68

$0.73

10

HEATHERSTONE

1,000

1,200

$691

$731

$0.61

$0.69

11

MENTOR SQUARE

N.A.

N.A.

$691

$691

12

CENTER TERRACE

990

990

$566

$566

$0.57

$0.57

14

PARK HOUSE

779

779

$566

$566

$0.73

$0.73

15

CLARIDGE HOUSE

950

950

$661

$661

$0.70

$0.70

16

MENTOR MALL VILLAGE

670

860

$643

$773

$0.90

$0.96

17

DEEPWOOD NORTH

954

954

$753

$763

$0.79

$0.80

18

HALLWOOD MANOR

900

920

$571

$591

$0.63

$0.64

19

QUEENSDALE

800

800

$573

$573

$0.72

$0.72

20

CHAGRIN RIVERWALK

1,069

1,350

$1,172

$1,472

$1.09

$1.10

21

OAK HILL VILLAGE

840

840

$641

$641

$0.76

$0.76

22

TAMARAC

950

1,150

$776

$866

$0.75

$0.82

23

FOX RUN

980

1,200

$766

$841

$0.70

$0.78

24

TWO TOWN CREEK

1,100

1,100

$666

$691

$0.61

$0.63

25

PARKWAY

780

780

$643

$643

$0.82

$0.82

26

SANCREST

1,000

1,100

$668

$768

$0.67

$0.70

VI-28

N.A.

N.A.

RENT PER SQUARE FOOT COMPARISON


TWO BEDROOM UNITS
SITE EFFECTIVE MARKET AREA
MENTOR, OHIO

Map
Code

UNIT SIZE

Project Name

Low

High

ADJUSTED
RENT

RENT PER SQ. FOOT

Low

High

Low

High

27

RICHLAWN ACRES

660

660

$543

$543

$0.82

$0.82

31

GRANT PLACE

800

800

$506

$506

$0.63

$0.63

32

COBBLESTONE COURT

1,085

1,315

$922

$1,422

$0.85

$1.08

VI-29

RENT PER SQUARE FOOT COMPARISON


THREE BEDROOM UNITS
SITE EFFECTIVE MARKET AREA
MENTOR, OHIO

Map
Code

UNIT SIZE

Project Name

ADJUSTED
RENT

RENT PER SQ. FOOT

Low

High

Low

High

Low

High

NYE PARK

1,200

1,200

$712

$712

$0.59

$0.59

RIDGE GLEN

1,500

1,800

$900

$1,025

$0.57

$0.60

LAKEWAY WOODS

1,200

1,200

$787

$922

$0.66

$0.77

10

HEATHERSTONE

1,330

1,330

$822

$822

$0.62

$0.62

15

CLARIDGE HOUSE

1,150

1,150

$752

$752

$0.65

$0.65

16

MENTOR MALL VILLAGE

1,140

1,140

$825

$825

$0.72

$0.72

19

QUEENSDALE

960

960

$655

$655

$0.68

$0.68

21

OAK HILL VILLAGE

1,040

1,040

$687

$687

$0.66

$0.66

32

COBBLESTONE COURT

1,357

1,548

$1,222

$1,622

$0.90

$1.05

VI-30

VII. MODERN APARTMENT LOCATIONS AND


PHOTOGRAPHS
The following section contains a map/maps illustrating the locations of the modern
apartments identified in the field survey (Section VI).
Following the maps are photographs of selected apartment properties. Apartment
photographs may be selected for inclusion due to comparability of the property to the
site, the propertys proximity to the site, or because the property is representative of
area apartments.

VII-1

APARTMENT LOCATIONS REFERENCE MAP

MAP B

MAP A

MENTOR, OHIO

VII-2

APARTMENT LOCATIONS MAP A

MENTOR, OHIO

VII-3

APARTMENT LOCATIONS MAP B

MENTOR, OHIO

VII-4

SELECTED APARTMENT PHOTOGRAPHS


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

1) NYE PARK

2) RIDGE GLEN

3) CONCORD HALL MANOR

4) ANDREWS PLACE

5) WINDSOR PLACE

6) LAKEWAY WOODS

VII-5

SELECTED APARTMENT PHOTOGRAPHS


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

7) NORMANDY MANOR

8) SUMMER TREE

9) THE RESERVE AT LAKE POINTE

10) HEATHERSTONE

11) MENTOR SQUARE

12) CENTER TERRACE

VII-6

SELECTED APARTMENT PHOTOGRAPHS


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

13) HOLLYCROFT

14) PARK HOUSE

15) CLARIDGE HOUSE

16) MENTOR MALL VILLAGE

17) DEEPWOOD NORTH

18) HALLWOOD MANOR

VII-7

SELECTED APARTMENT PHOTOGRAPHS


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

19) QUEENSDALE

20) CHAGRIN RIVERWALK

21) OAK HILL VILLAGE

22) TAMARAC

23) FOX RUN

24) TWO TOWN CREEK

VII-8

SELECTED APARTMENT PHOTOGRAPHS


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

25) PARKWAY

26) SANCREST

27) RICHLAWN ACRES

28) HOLLYDALE

29) SENECA GROVE

30) WOODLAWN HOMES

VII-9

SELECTED APARTMENT PHOTOGRAPHS


MENTOR, OHIO
SITE EFFECTIVE MARKET AREA
MARCH 2015

31) GRANT PLACE

VII-10

VIII. AREA ECONOMY


A. EMPLOYMENT CONDITIONS
Employment in Lake County showed an overall decrease of 2.2% (2,767) between 2004
and November 2014. Between 2004 and 2007, total employment had increased 2.5%
(3,129) from 124,125 in 2004 to 127,254 in 2007. Between 2007 and November 2014
there was a steady employment decrease of 5,896 workers (4.6%).
Unemployment in Lake County was 8.3% in 2009 and 2010, less than the statewide
average of 10.3% in both years. It is a significant increase, however, from the 2014
figure of 4.8%.
Major employers in the Lake County area are:

EMPLOYER
LAKE HOSPITAL SYSTEM
LAKE COUNTY GOVERNMENT
FIRSTENERGY CORPORATION
AVERY DENNISON
THE LUBRIZOL CORPORATION
MENTOR PUBLIC SCHOOLS
WILLOUGHBY-EASTLAKE CITY
SCHOOLS
STERIS CORPORATION
GIANT EAGLE, INCORPORATED
ABB, INCORPORATED

NUMBER OF
EMPLOYEES
1,756
1,684
1,312
1,273
1,273
1,010
929
855
811
533

SECTOR
HEALTH CARE AND SOCIAL ASSISTANCE
PUBLIC ADMINISTRATION
UTILITIES
MANUFACTURING
MANUFACTURING
EDUCATIONAL SERVICES
EDUCATIONAL SERVICES
MANUFACTURING
RETAIL TRADE
MANUFACTURING

SOURCE: Crains Cleveland Business

Many area residents commute to Cleveland for employment

VIII-1

EMPLOYMENT AND UNEMPLOYMENT RATES


LAKE COUNTY, OHIO
2004-2014*

YEAR
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014*

EMPLOYMENT
124,125
124,436
125,838
127,254
126,302
121,975
118,133
118,910
119,237
119,164
121,358

UNEMPLOYMENT RATES
LAKE COUNTY
STATE OF OHIO
6.3%
5.4%
5.9%
5.1%
5.4%
4.9%
5.6%
5.4%
6.4%
6.0%
10.3%
8.3%
10.3%
8.3%
8.8%
7.3%
7.4%
6.7%
6.9%
7.5%
4.8%
4.9%

US
5.9%
5.8%
5.3%
4.8%
4.6%
5.2%
7.5%
9.5%
9.3%
7.0%
5.8%

*Through November 2014


Source: U.S. Bureau of Labor Statistics

EMPLOYMENT
128,000
126,000
124,000
122,000
120,000
118,000
116,000
114,000
112,000
2004

2005

2006

2007

2008

2009

VIII-2

2010

2011

2012

2013

2014*

DISTRIBUTION OF EMPLOYMENT BY CATEGORY


LAKE COUNTY AND THE MENTOR EMA, 2015
LAKE COUNTY
EMPLOYMENT CATEGORY
Forestry, Fishing, Hunting and
Agricultural
Support
Mining
Utilities
Construction
Manufacturing
Wholesale Trade
Retail Trade
Transportation and Warehousing
Information
Finance and Insurance
Real Estate and Rental and Leasing
Professional, Scientific and Technical
Services
Management of Companies and
Enterprises
Administrative Support, Waste
Management, Remediation Services
Educational Services
Health Care and Social Assistance
Arts, Entertainment, and Recreation
Accommodation and Food Services
Other Services (Except Public
Administration)
Public Administration
Unclassified Establishments
Total

EFFECTIVE MARKET AREA

TOTAL
EMPLOYMENT
717

DISTRIBUTION
0.8%

TOTAL
EMPLOYMENT
58

DISTRIBUTION
0.2%

84
800
5,539
17,501
4,159
11,905
2,325
1,527
2,862
2,878
5,422

0.1%
0.8%
5.8%
18.3%
4.4%
12.5%
2.4%
1.6%
3.0%
3.0%
5.7%

22
155
1,336
9,517
1,596
3,182
963
392
583
709
1,351

0.1%
0.5%
4.3%
31.0%
5.2%
10.4%
3.1%
1.3%
1.9%
2.3%
4.4%

76

0.1%

16

0.1%

5,108

5.3%

1,478

4.8%

5,162
9,159
1,404

5.4%
9.6%
1.5%

1,469
2,067
408

4.8%
6.7%
1.3%

7,681
5,296

8.0%
5.5%

2,334
1,562

7.6%
5.1%

5,919
22
95,519

6.2%
0.0%
100.0%

1,516
10
30,724

4.9%
0.0%
100.0%

Source: ESRI, Incorporated

VIII-3

The Mentor EMA encompasses 32.2% of the jobs in Lake County.


The highest shares of employment in Lake County are within Manufacturing and Retail
Trade (18.3% and 12.5% respectively). Also in the Mentor EMA, Manufacturing ranks
first (31.0%) and Retail Trade is second (10.4%).

B. HOUSING STARTS
In an analysis of housing starts by building permits in Lake County, Ohio since 2004,
the peak year was 2004 with 1,045 units; 13.9% of these were multifamily units. In
2012, there were 450 starts, and there were 308 in 2013.
Housing starts in the city of Mentor accounted for 12.5% of the total Lake County starts.
Since 2004, there have been permits issued representing 702 units in Mentor, 9.0% of
which have been multifamily units.

VIII-4

HOUSING UNITS AUTHORIZED


LAKE COUNTY, OHIO
2004-2014*
SINGLEFAMILY
900
816
650
514
197
255
178
222
276
308
319

YEAR
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014*

MULTIFAMILY
145
116
18
131
136
0
2
4
174
0
247

TOTAL
1,045
932
668
645
333
255
180
226
450
308
566

*Through December

1,000
900
800
700
600
500
400
300
200
100
0
2004

2005

2006

2007

2008

SINGLE-FAMILY

2009

2010

2011

2012

2013

MULTIFAMILY

The Lake County building permit system covers the entire county

SOURCES: U.S. Department of Commerce, C-40 Construction Reports


Danter Company, LLC

VIII-5

HOUSING UNITS AUTHORIZED


MENTOR, OHIO
2004-2014*
SINGLEFAMILY
74
73
90
63
47
32
43
31
32
65
89

YEAR
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014*

MULTIFAMILY

TOTAL
17
0
0
4
14
0
0
0
0
0
28

91
73
90
67
61
32
43
31
32
65
117

*Through December
100
90
80
70
60
50
40
30
20
10
0
2004

2005

2006

2007

2008

SINGLE-FAMILY

2009

2010

2011

2012

MULTIFAMILY

SOURCES: U.S. Department of Commerce, C-40 Construction Reports


Danter Company, LLC

VIII-6

2013

DEMOGRAPHICS

SITE EFFECTIVE MARKET AREA

MENTOR, OHIO

LAKE COUNTY

Household Income Profile


Mentor City, OH
Mentor city, OH (3949056)
Place
Summary
Population
Households
Median Age
Average Household Size

Households by Income
Household
<$15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000-$199,999
$200,000+
Median Household Income
Average Household Income
Per Capita Income

MENTOR, OH D1883

2014
47,127
19,452
45.9
2.40

2019
47,216
19,641
46.8
2.38
2014
Number
19,452
1,294
1,358
1,674
2,420
4,299
3,640
3,103
1,085
579
$65,002
$80,742
$33,404

2014-2019
Change
89
189
0.9
-0.02

Percent
100%
6.7%
7.0%
8.6%
12.4%
22.1%
18.7%
16.0%
5.6%
3.0%

2014-2019
Annual Rate
0.04%
0.19%
0.39%
-0.17%

2019
Number
19,641
1,076
930
1,272
2,026
4,123
4,362
3,794
1,314
744

Percent
100%
5.5%
4.7%
6.5%
10.3%
21.0%
22.2%
19.3%
6.7%
3.8%

$76,537
$88,854
$37,058

Data Note: Income reported for July 1, 2019 represents annual income for the preceding year, expressed in current (2018) dollars, including an adjustment for
inflation.

March 17, 2015


2014 Esri

Page 1 of 3

Household Income Profile


Mentor City, OH
Mentor city, OH (3949056)
Place

HH Income Base
<$15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000$150,000$200,000+

<25
290

2014 Households by Income and Age of Householder


25-34
35-44
45-54
55-64
1,960
2,922
4,005
4,663

58
39
31
46
82
26
7
0
1

128
83
137
254
580
392
304
48
34

$39,399
$44,581

$63,401
$75,679

HH Income Base

<25
100%

25-34
100%

<$15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000$150,000$200,000+

20.0%
13.4%
10.7%
15.9%
28.3%
9.0%
2.4%
0.0%
0.3%

6.5%
4.2%
7.0%
13.0%
29.6%
20.0%
15.5%
2.4%
1.7%

Median HH Income
Average HH

MENTOR, OH D1883

144
123
170
295
644
622
641
168
115

65-74
3,121

75+
2,491

217
163
213
333
795
855
891
398
140

327
227
281
412
977
1,018
822
402
197

212
260
365
487
785
527
349
55
81

208
463
477
593
436
200
89
14
11

$77,408
$81,303
$91,385
$95,799
Percent Distribution
35-44
45-54
100%
100%

$76,822
$91,513

$55,239
$69,536

$36,653
$46,122

55-64
100%

65-74
100%

75+
100%

7.0%
4.9%
6.0%
8.8%
21.0%
21.8%
17.6%
8.6%
4.2%

6.8%
8.3%
11.7%
15.6%
25.2%
16.9%
11.2%
1.8%
2.6%

8.4%
18.6%
19.1%
23.8%
17.5%
8.0%
3.6%
0.6%
0.4%

4.9%
4.2%
5.8%
10.1%
22.0%
21.3%
21.9%
5.7%
3.9%

5.4%
4.1%
5.3%
8.3%
19.9%
21.3%
22.2%
9.9%
3.5%

Data Note: Income reported for July 1, 2019 represents annual income for the preceding year, expressed in current (2018) dollars, including an adjustment for
inflation.

March 17, 2015


2014 Esri

Page 2 of 3

Household Income Profile


Mentor City, OH
Mentor city, OH (3949056)
Place

HH Income Base
<$15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000$150,000$200,000+

<25
261

2019 Households by Income and Age of Householder


25-34
35-44
45-54
55-64
1,949
2,915
3,476
4,650

51
26
25
37
83
30
8
0
1

107
61
99
193
538
465
370
72
44

$45,665
$47,566

$73,362
$82,487

HH Income Base

<25
100%

25-34
100%

<$15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000$150,000$200,000+

19.5%
10.0%
9.6%
14.2%
31.8%
11.5%
3.1%
0.0%
0.4%

5.5%
3.1%
5.1%
9.9%
27.6%
23.9%
19.0%
3.7%
2.3%

Median HH Income
Average HH

MENTOR, OH D1883

106
78
106
216
577
713
781
197
141

65-74
3,673

75+
2,717

136
84
114
197
606
838
916
432
153

247
135
184
311
874
1,175
988
496
240

211
182
316
453
897
803
577
94
140

218
364
428
619
548
338
154
23
25

$85,708
$90,930
$100,167
$105,526
Percent Distribution
35-44
45-54
100%
100%

$84,743
$101,831

$66,620
$80,683

$41,938
$52,761

55-64
100%

65-74
100%

75+
100%

5.3%
2.9%
4.0%
6.7%
18.8%
25.3%
21.2%
10.7%
5.2%

5.7%
5.0%
8.6%
12.3%
24.4%
21.9%
15.7%
2.6%
3.8%

8.0%
13.4%
15.8%
22.8%
20.2%
12.4%
5.7%
0.8%
0.9%

3.6%
2.7%
3.6%
7.4%
19.8%
24.5%
26.8%
6.8%
4.8%

3.9%
2.4%
3.3%
5.7%
17.4%
24.1%
26.4%
12.4%
4.4%

Data Note: Income reported for July 1, 2019 represents annual income for the preceding year, expressed in current (2018) dollars, including an adjustment for
inflation.

March 17, 2015


2014 Esri

Page 3 of 3

Business Summary
Mentor City, OH
Mentor city, OH (3949056)
Geography: Place

MENTOR, OH D1883

Data for all businesses in area


Total Businesses:
Total Employees:
Total Residential Population:
Employee/Residential Population Ratio:

Mentor city, OH ...


4,179
31,445
47,127
0.67:1
Employees
Number
Percent
356
1.1%
979
3.1%
7,975
25.4%
551
1.8%
314
1.0%
44
0.1%
1,405
4.5%

Number
89
314
324
72
20
10
184

Percent
2.1%
7.5%
7.8%
1.7%
0.5%
0.2%
4.4%

Retail Trade Summary


Home Improvement
General Merchandise Stores
Food Stores
Auto Dealers, Gas Stations, Auto Aftermarket
Apparel & Accessory Stores
Furniture & Home Furnishings
Eating & Drinking Places
Miscellaneous Retail

654
30
18
43
59
58
51
186
209

15.6%
0.7%
0.4%
1.0%
1.4%
1.4%
1.2%
4.5%
5.0%

8,202
432
1,530
485
428
714
361
2,847
1,405

26.1%
1.4%
4.9%
1.5%
1.4%
2.3%
1.1%
9.1%
4.5%

Finance, Insurance, Real Estate Summary


Banks, Savings & Lending Institutions
Securities Brokers
Insurance Carriers & Agents
Real Estate, Holding, Other Investment Offices

317
49
19
47
202

7.6%
1.2%
0.5%
1.1%
4.8%

1,380
392
56
169
763

4.4%
1.2%
0.2%
0.5%
2.4%

1,669
14
92
74
198
50
49
1,192

39.9%
0.3%
2.2%
1.8%
4.7%
1.2%
1.2%
28.5%

9,020
156
475
377
2,035
122
1,172
4,683

28.7%
0.5%
1.5%
1.2%
6.5%
0.4%
3.7%
14.9%

22

0.5%

1,208

3.8%

504

12.1%

11

0.0%

4,179

100.0%

31,445

100.0%

by SIC Codes
Agriculture & Mining
Construction
Manufacturing
Transportation
Communication
Utility
Wholesale Trade

Services Summary
Hotels & Lodging
Automotive Services
Motion Pictures & Amusements
Health Services
Legal Services
Education Institutions & Libraries
Other Services
Government
Unclassified Establishments
Totals
Source: Copyright 2014 Dun & Bradstreet, Inc. All rights reserved. Esri Total Residential Population forecasts for 2014.

March 17, 2015


2014 Esri

www.esri.com/ba

Prepared by Esri
800-447-9778

Try it Now!

Page 1 of 2

Business Summary
Mentor City, OH
Mentor city, OH (3949056)
Geography: Place

MENTOR, OH D1883

Businesses
Number
Percent
18
0.4%
6
0.1%
6
0.1%
319
7.6%
327
7.8%
183
4.4%
463
11.1%
43
1.0%
30
0.7%
24
0.6%
29
0.7%
37
0.9%
36
0.9%
16
0.4%
76
1.8%
45
1.1%
18
0.4%
78
1.9%
31
0.7%
70
1.7%
44
1.1%
155
3.7%
57
1.4%
41
1.0%
57
1.4%
183
4.4%
438
10.5%
54
1.3%
8
0.2%
519
12.4%
59
1.4%
249
6.0%
51
1.2%
200
4.8%
13
0.3%
187
4.5%
355
8.5%
80
1.9%
22
0.5%

by NAICS Codes
Agriculture, Forestry, Fishing & Hunting
Mining
Utilities
Construction
Manufacturing
Wholesale Trade
Retail Trade
Motor Vehicle & Parts Dealers
Furniture & Home Furnishings Stores
Electronics & Appliance Stores
Bldg Material & Garden Equipment & Supplies Dealers
Food & Beverage Stores
Health & Personal Care Stores
Gasoline Stations
Clothing & Clothing Accessories Stores
Sport Goods, Hobby, Book, & Music Stores
General Merchandise Stores
Miscellaneous Store Retailers
Nonstore Retailers
Transportation & Warehousing
Information
Finance & Insurance
Central Bank/Credit Intermediation & Related Activities
Securities, Commodity Contracts & Other Financial
Insurance Carriers & Related Activities; Funds, Trusts &
Real Estate, Rental & Leasing
Professional, Scientific & Tech Services
Legal Services
Management of Companies & Enterprises
Administrative & Support & Waste Management &
Educational Services
Health Care & Social Assistance
Arts, Entertainment & Recreation
Accommodation & Food Services
Accommodation
Food Services & Drinking Places
Other Services (except Public Administration)
Automotive Repair & Maintenance
Public Administration
Unclassified Establishments
Total

Employees
Number
Percent
62
0.2%
15
0.0%
33
0.1%
992
3.2%
8,014
25.5%
1,399
4.4%
5,310
16.9%
314
1.0%
175
0.6%
234
0.7%
419
1.3%
438
1.4%
447
1.4%
114
0.4%
772
2.5%
331
1.1%
1,530
4.9%
469
1.5%
67
0.2%
480
1.5%
429
1.4%
700
2.2%
406
1.3%
104
0.3%
190
0.6%
764
2.4%
1,413
4.5%
136
0.4%
16
0.1%
1,309
4.2%
1,168
3.7%
3,277
10.4%
291
0.9%
3,078
9.8%
154
0.5%
2,924
9.3%
1,476
4.7%
410
1.3%
1,208
3.8%

504

12.1%

11

0.0%

4,179

100.0%

31,445

100.0%

Source: Copyright 2014 Dun & Bradstreet, Inc. All rights reserved. Esri Total Residential Population forecasts for 2014.

March 17, 2015


2014 Esri

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Demographic and Income Profile


Mentor City, OH
Mentor city, OH (3949056)
Place
Summary
Population
Households
Families
Average Household Size
Owner Occupied Housing Units
Renter Occupied Housing Units
Median Age
Trends: 2014 - 2019 Annual Rate
Population
Households
Families
Owner HHs
Median Household Income

MENTOR, OH D1883

Census 2010
47,159
19,166
13,339
2.44
16,389
2,777
44.8
Area
0.04%
0.19%
-0.01%
0.10%
3.32%

2014
Number
Percent
1,294
6.7%
1,358
7.0%
1,674
8.6%
2,420
12.4%
4,299
22.1%
3,640
18.7%
3,103
16.0%
1,085
5.6%
579
3.0%

Households by Income
<$15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $199,999
$200,000+
Median Household Income
Average Household Income
Per Capita Income
Population by Age
0-4
5-9
10 - 14
15 - 19
20 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 - 84
85+
Race and Ethnicity
White Alone
Black Alone
American Indian Alone
Asian Alone
Pacific Islander Alone
Some Other Race Alone
Two or More Races
Hispanic Origin (Any Race)

2014
47,127
19,452
13,351
2.40
16,324
3,128
45.9
State
0.16%
0.21%
0.00%
0.16%
3.07%

Census 2010
Number
Percent
2,183
4.6%
2,671
5.7%
3,138
6.7%
3,008
6.4%
2,216
4.7%
4,537
9.6%
5,984
12.7%
8,347
17.7%
7,287
15.5%
4,203
8.9%
2,461
5.2%
1,124
2.4%
Census 2010
Number
Percent
45,404
96.3%
454
1.0%
37
0.1%
646
1.4%
6
0.0%
145
0.3%
467
1.0%
624

1.3%

$65,002
$80,742
$33,404
2014
Number
Percent
2,054
4.4%
2,543
5.4%
2,930
6.2%
2,751
5.8%
2,320
4.9%
4,777
10.1%
5,574
11.8%
7,448
15.8%
7,971
16.9%
5,047
10.7%
2,508
5.3%
1,204
2.6%
2014
Number
Percent
45,054
95.6%
568
1.2%
37
0.1%
747
1.6%
6
0.0%
179
0.4%
536
1.1%
764

1.6%

2019
47,216
19,641
13,345
2.38
16,403
3,238
46.8
National
0.73%
0.75%
0.66%
0.69%
2.74%
2019
Number
Percent
1,076
5.5%
930
4.7%
1,272
6.5%
2,026
10.3%
4,123
21.0%
4,362
22.2%
3,794
19.3%
1,314
6.7%
744
3.8%
$76,537
$88,854
$37,058
2019
Number
2,080
2,459
2,854
2,594
2,045
4,810
5,642
6,562
8,045
6,013
2,897
1,215

Percent
4.4%
5.2%
6.0%
5.5%
4.3%
10.2%
11.9%
13.9%
17.0%
12.7%
6.1%
2.6%
2019

Number
44,635
756
39
884
6
244
652

Percent
94.5%
1.6%
0.1%
1.9%
0.0%
0.5%
1.4%

1,002

2.1%

Data Note: Income is expressed in current dollars.


Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2014 and 2019.

March 17, 2015


2014 Esri

Page 1 of 2

Demographic and Income Profile


Mentor City, OH
Mentor city, OH (3949056)
Place

MENTOR, OH D1883

Annual Rate (in percent)

Trends 2014-2019
3
2.5
2
1.5
1

Area
State
USA

0.5
0

Population

Households

Families

Owner HHs

Median HH Income

Population by Age
16
14

Percent

12
10
8
6
4

2014
2019

2
0

0-4

5-9

10-14

15-19

20-24

25-34

2014 Household Income


$35K - $49K
12.4%

35-44

65-74

75-84

85+

90

$25K - $34K
8.6%

80

$150K - $199K
5.6%

$100K - $149K
16.0%

70

Percent

<$15K
6.7%

$200K+
3.0%

$75K - $99K
18.7%

55-64

2014 Population by Race

$15K - $24K
7.0%
$50K - $74K
22.1%

45-54

60
50
40
30
20
10
0

White

Black

Am. Ind.

Asian

Pacific

Other

Two+

2014 Percent Hispanic Origin: 1.6%

Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2014 and 2019.

March 17, 2015


2014 Esri

Page 2 of 2

Housing Profile
Mentor City, OH
Mentor city, OH (3949056)
Place
Population
2010 Total Population
2014 Total Population
2019 Total Population
2014-2019 Annual Rate

47,159
47,127
47,216
0.04%

Housing Units by Occupancy Status and Tenure


Total Housing Units
Occupied
Owner
Renter
Vacant

Owner Occupied Housing Units by Value


Total
<$50,000
$50,000-$99,999
$100,000-$149,999
$150,000-$199,999
$200,000-$249,999
$250,000-$299,999
$300,000-$399,999
$400,000-$499,999
$500,000-$749,999
$750,000-$999,999
$1,000,000+
Median Value
Average Value

MENTOR, OH D1883

Households
2014 Median Household Income
2019 Median Household Income
2014-2019 Annual Rate

Census 2010
Number
Percent
20,218
100.0%
19,166
94.8%
16,389
81.1%
2,777
13.7%
1,052
5.2%

$65,002
$76,537
3.32%

2014
Number
20,507
19,452
16,324
3,128
1,055

Percent
100.0%
94.9%
79.6%
15.3%
5.1%

2019
Number
20,736
19,641
16,403
3,238
1,095

Percent
100.0%
94.7%
79.1%
15.6%
5.3%

2014
Number
16,324
364
2,321
4,261
4,606
2,507
1,322
713
94
34
4
98

Percent
100.0%
2.2%
14.2%
26.1%
28.2%
15.4%
8.1%
4.4%
0.6%
0.2%
0.0%
0.6%

2019
Number
16,403
249
985
2,685
5,176
3,497
2,235
1,215
153
60
13
135

Percent
100.0%
1.5%
6.0%
16.4%
31.6%
21.3%
13.6%
7.4%
0.9%
0.4%
0.1%
0.8%

$163,200
$176,953

$191,369
$209,395

Data Note: Persons of Hispanic Origin may be of any race.


Source: U.S. Census Bureau, Census 2010 Summary File 1.

March 17, 2015


2014 Esri

Page 1 of 2

Housing Profile
Mentor City, OH
Mentor city, OH (3949056)
Place

MENTOR, OH D1883

Census 2010 Owner Occupied Housing Units by Mortgage Status


Total
Owned with a Mortgage/Loan
Owned Free and Clear

Number
16,389
11,794
4,595

Percent
100.0%
72.0%
28.0%

Number
1,052
351
11
260
43
107
0
280

Percent
100.0%
33.4%
1.0%
24.7%
4.1%
10.2%
0.0%
26.6%

Census 2010 Vacant Housing Units by Status


Total
For Rent
Rented- Not Occupied
For Sale Only
Sold - Not Occupied
Seasonal/Recreational/Occasional Use
For Migrant Workers
Other Vacant
Census 2010 Occupied Housing Units by Age of Householder and Home Ownership

Total
15-24
25-34
35-44
45-54
55-64
65-74
75-84
85+

Occupied
19,166
298
1,881
3,144
4,518
4,286
2,616
1,683
740

Owner Occupied Units


Number
% of Occupied
16,389
85.5%
106
35.6%
1,338
71.1%
2,629
83.6%
3,985
88.2%
3,948
92.1%
2,427
92.8%
1,467
87.2%
489
66.1%

Census 2010 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership

Total
White Alone
Black/African American
American
Asian Alone
Pacific Islander Alone
Other Race Alone
Two or More Races
Hispanic Origin

Occupied
19,166
18,693
165
13
195
2
31
67
144

Owner Occupied Units


Number
% of Occupied
16,389
85.5%
16,082
86.0%
83
50.3%
5
38.5%
157
80.5%
2
100.0%
11
35.5%
49
73.1%
104

72.2%

Census 2010 Occupied Housing Units by Size and Home Ownership

Total
1-Person
2-Person
3-Person
4-Person
5-Person
6-Person
7+ Person

Occupied
19,166
4,930
7,031
3,168
2,540
1,064
310
123

Owner Occupied Units


Number
% of Occupied
16,389
85.5%
3,765
76.4%
6,332
90.1%
2,728
86.1%
2,269
89.3%
933
87.7%
259
83.5%
103
83.7%

Data Note: Persons of Hispanic Origin may be of any race.


Source: U.S. Census Bureau, Census 2010 Summary File 1.

March 17, 2015


2014 Esri

Page 2 of 2

2010 Census Profile


Mentor City, OH
Mentor city, OH (3949056)
Place

MENTOR, OH D1883

2010
47,159
19,166
20,218

2000-2010
Annual Rate
-0.64%
0.20%
0.47%

Number
47,159
46,692
45,404
454
37
646
6
145
467

Percent
100.0%
99.0%
96.3%
1.0%
0.1%
1.4%
0.0%
0.3%
1.0%

624

1.3%

Population by Sex
Male
Female

22,807
24,352

48.4%
51.6%

Population by Age
Total
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 19
Age 20 - 24
Age 25 - 29
Age 30 - 34
Age 35 - 39
Age 40 - 44
Age 45 - 49
Age 50 - 54
Age 55 - 59
Age 60 - 64
Age 65 - 69
Age 70 - 74
Age 75 - 79
Age 80 - 84
Age 85+

47,159
2,183
2,671
3,138
3,008
2,216
2,250
2,287
2,622
3,362
3,974
4,373
4,004
3,283
2,481
1,722
1,367
1,094
1,124

100.0%
4.6%
5.7%
6.7%
6.4%
4.7%
4.8%
4.9%
5.6%
7.1%
8.4%
9.3%
8.5%
7.0%
5.3%
3.7%
2.9%
2.3%
2.4%

37,170
7,788

78.8%
16.5%

Population
Households
Housing Units

2000
50,279
18,797
19,301

Population by Race
Total
Population Reporting One Race
White
Black
American Indian
Asian
Pacific Islander
Some Other Race
Population Reporting Two or More Races
Total Hispanic Population

Age 18+
Age 65+
Median Age by Sex and Race/Hispanic Origin
Total Population
Male
Female
White Alone
Black Alone
American Indian Alone
Asian Alone
Pacific Islander Alone
Some Other Race Alone
Two or More Races
Hispanic Population

44.8
43.3
46.0
45.2
35.0
33.1
39.7
37.5
24.2
13.8
26.5

Data Note: Hispanic population can be of any race. Census 2010 medians are computed from reported data distributions.
Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri converted Census 2000 data into 2010 geography.

March 17, 2015


2014 Esri

Page 1 of 4

2010 Census Profile


Mentor City, OH
Mentor city, OH (3949056)
Place
Households by Type
Total
Households with 1 Person
Households with 2+ People
Family Households
Husband-wife Families
With Own Children
Other Family (No Spouse Present)
With Own Children
Nonfamily Households
All Households with Children
Multigenerational Households
Unmarried Partner Households
Male-female
Same-sex
Average Household Size
Family Households by Size
Total
2 People
3 People
4 People
5 People
6 People
7+ People
Average Family Size
Nonfamily Households by Size
Total
1 Person
2 People
3 People
4 People
5 People
6 People
7+ People
Average Nonfamily Size
Population by Relationship and Household Type
Total
In Households
In Family Households
Householder
Spouse
Child
Other relative
Nonrelative
In Nonfamily Households
In Group Quarters
Institutionalized Population
Noninstitutionalized Population

MENTOR, OH D1883

19,166
4,930
14,236
13,339
10,803
3,872
2,536
1,209
897

100.0%
25.7%
74.3%
69.6%
56.4%
20.2%
13.2%
6.3%
4.7%

5,513
520
980
903
77
2.44

28.8%
2.7%
5.1%
4.7%
0.4%

13,339
6,266
3,069
2,515
1,057
310
122
2.94

100.0%
47.0%
23.0%
18.9%
7.9%
2.3%
0.9%

5,827
4,930
765
99
25
7
0
1
1.18

100.0%
84.6%
13.1%
1.7%
0.4%
0.1%
0.0%
0.0%

47,159
46,756
39,857
13,339
10,803
14,028
1,027
660
6,899
403
381
22

100.0%
99.1%
84.5%
28.3%
22.9%
29.7%
2.2%
1.4%
14.6%
0.9%
0.8%
0.0%

Data Note: Households with children include any households with people under age 18, related or not. Multigenerational households are families with 3 or more
parent-child relationships. Unmarried partner households are usually classified as nonfamily households unless there is another member of the household related to
the householder. Multigenerational and unmarried partner households are reported only to the tract level. Esri estimated block group data, which is used to estimate
polygons or non-standard geography. Average family size excludes nonrelatives.
Source: U.S. Census Bureau, Census 2010 Summary File 1.

March 17, 2015


2014 Esri

Page 2 of 4

2010 Census Profile


Mentor City, OH
Mentor city, OH (3949056)
Place
Family Households by Age of Householder
Total
Householder Age 15 - 44
Householder Age 45 - 54
Householder Age 55 - 64
Householder Age 65 - 74
Householder Age 75+

MENTOR, OH D1883

13,339
3,903
3,535
3,117
1,709
1,075

100.0%
29.3%
26.5%
23.4%
12.8%
8.1%

5,827
1,420
983
1,169
907
1,348

100.0%
24.4%
16.9%
20.1%
15.6%
23.1%

Households by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Households with Hispanic Householder

19,166
18,693
165
13
195
2
31
67
144

100.0%
97.5%
0.9%
0.1%
1.0%
0.0%
0.2%
0.4%
0.8%

Husband-wife Families by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Husband-wife Families with Hispanic Householder

10,803
10,538
72
5
146
0
14
28
83

100.0%
97.5%
0.7%
0.0%
1.4%
0.0%
0.1%
0.3%
0.8%

Other Families (No Spouse) by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Other Families with Hispanic Householder

2,536
2,445
41
4
17
1
11
17
37

100.0%
96.4%
1.6%
0.2%
0.7%
0.0%
0.4%
0.7%
1.5%

Nonfamily Households by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Nonfamily Households with Hispanic Householder

5,827
5,710
52
4
32
1
6
22
24

100.0%
98.0%
0.9%
0.1%
0.5%
0.0%
0.1%
0.4%
0.4%

Nonfamily Households by Age


Total
Householder Age 15 Householder Age 45 Householder Age 55 Householder Age 65 Householder Age 75+

of Householder
44
54
64
74

Source: U.S. Census Bureau, Census 2010 Summary File 1.

March 17, 2015


2014 Esri

Page 3 of 4

2010 Census Profile


Mentor City, OH
Mentor city, OH (3949056)
Place
Total Housing Units by Occupancy
Total
Occupied Housing Units
Vacant Housing Units
For Rent
Rented, not Occupied
For Sale Only
Sold, not Occupied
For Seasonal/Recreational/Occasional Use
For Migrant Workers
Other Vacant
Total Vacancy Rate

MENTOR, OH D1883

20,218
19,166

100.0%
94.8%

351
11
260
43
107
0
280
5.2%

1.7%
0.1%
1.3%
0.2%
0.5%
0.0%
1.4%

Households by Tenure and Mortgage Status


Total
Owner Occupied
Owned with a Mortgage/Loan
Owned Free and Clear
Average Household Size
Renter Occupied
Average Household Size

19,166
16,389
11,794
4,595
2.48
2,777
2.19

100.0%
85.5%
61.5%
24.0%

Owner-occupied Housing Units by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Owner-occupied Housing Units with Hispanic Householder

16,389
16,082
83
5
157
2
11
49
104

100.0%
98.1%
0.5%
0.0%
1.0%
0.0%
0.1%
0.3%
0.6%

Renter-occupied Housing Units by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Renter-occupied Housing Units with Hispanic Householder

2,777
2,611
82
8
38
0
20
18
40

100.0%
94.0%
3.0%
0.3%
1.4%
0.0%
0.7%
0.6%
1.4%

Average Household Size by Race/Hispanic Origin of Householder


Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Householder is Hispanic

14.5%

2.43
2.74
2.69
3.11
2.00
3.45
2.67
3.10

Source: U.S. Census Bureau, Census 2010 Summary File 1.

March 17, 2015


2014 Esri

Page 4 of 4

Household Income Profile


Lake County, OH
Lake County, OH (39085)
Geography: County
Summary
Population
Households
Median Age
Average Household Size

Households by Income
Household
<$15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000-$199,999
$200,000+
Median Household Income
Average Household Income
Per Capita Income

MENTOR, OH D1883

2014
230,637
95,453
43.2
2.39

2019
231,408
96,243
44.0
2.37
2014
Number
95,453
9,098
9,756
9,504
13,089
21,753
15,121
10,786
3,905
2,441
$55,106
$70,274
$29,193

2014-2019
Change
771
790
0.8
-0.02

Percent
100%
9.5%
10.2%
10.0%
13.7%
22.8%
15.8%
11.3%
4.1%
2.6%

2014-2019
Annual Rate
0.07%
0.16%
0.37%
-0.17%

2019
Number
96,243
8,021
6,885
7,595
11,593
21,752
18,686
13,710
4,816
3,185

Percent
100%
8.3%
7.2%
7.9%
12.0%
22.6%
19.4%
14.2%
5.0%
3.3%

$63,612
$78,364
$32,727

Data Note: Income reported for July 1, 2019 represents annual income for the preceding year, expressed in current (2018) dollars, including an adjustment for
inflation.

March 17, 2015


2014 Esri

Page 1 of 3

Household Income Profile


Lake County, OH
Lake County, OH (39085)
Geography: County

HH Income Base
<$15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000$150,000$200,000+

<25
2,372

2014 Households by Income and Age of Householder


25-34
35-44
45-54
55-64
11,782
15,006
19,374
20,374

595
386
321
368
522
125
38
12
5

1,187
1,012
1,068
1,690
3,314
1,926
1,168
260
157

$30,672
$37,901

$54,696
$64,407

HH Income Base

<25
100%

25-34
100%

<$15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000$150,000$200,000+

25.1%
16.3%
13.5%
15.5%
22.0%
5.3%
1.6%
0.5%
0.2%

10.1%
8.6%
9.1%
14.3%
28.1%
16.3%
9.9%
2.2%
1.3%

Median HH Income
Average HH

MENTOR, OH D1883

1,129
964
1,118
1,754
3,563
2,862
2,479
649
488

65-74
14,354

75+
12,191

1,468
1,144
1,354
2,014
4,629
3,733
3,095
1,306
631

2,116
1,580
1,483
2,253
4,603
3,743
2,598
1,261
737

1,294
1,710
1,716
2,531
3,397
1,945
1,073
338
350

1,309
2,960
2,444
2,479
1,725
787
335
79
73

$65,470
$68,160
$80,331
$83,705
Percent Distribution
35-44
45-54
100%
100%

$62,354
$79,102

$49,397
$63,207

$31,751
$42,089

55-64
100%

65-74
100%

75+
100%

10.4%
7.8%
7.3%
11.1%
22.6%
18.4%
12.8%
6.2%
3.6%

9.0%
11.9%
12.0%
17.6%
23.7%
13.6%
7.5%
2.4%
2.4%

10.7%
24.3%
20.0%
20.3%
14.1%
6.5%
2.7%
0.6%
0.6%

7.5%
6.4%
7.5%
11.7%
23.7%
19.1%
16.5%
4.3%
3.3%

7.6%
5.9%
7.0%
10.4%
23.9%
19.3%
16.0%
6.7%
3.3%

Data Note: Income reported for July 1, 2019 represents annual income for the preceding year, expressed in current (2018) dollars, including an adjustment for
inflation.

March 17, 2015


2014 Esri

Page 2 of 3

Household Income Profile


Lake County, OH
Lake County, OH (39085)
Geography: County

HH Income Base
<$15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000$150,000$200,000+

<25
2,183

2019 Households by Income and Age of Householder


25-34
35-44
45-54
55-64
11,771
14,651
17,230
20,742

539
250
251
341
569
156
55
16
6

1,011
717
805
1,410
3,306
2,413
1,514
369
226

$36,663
$42,003

$61,730
$72,046

HH Income Base

<25
100%

25-34
100%

<$15,000
$15,000-$24,999
$25,000-$34,999
$35,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000$150,000$200,000+

24.7%
11.5%
11.5%
15.6%
26.1%
7.1%
2.5%
0.7%
0.3%

8.6%
6.1%
6.8%
12.0%
28.1%
20.5%
12.9%
3.1%
1.9%

Median HH Income
Average HH

MENTOR, OH D1883

911
624
786
1,381
3,323
3,296
3,011
727
592

65-74
16,400

75+
13,266

1,042
645
845
1,363
3,861
3,938
3,390
1,433
713

1,780
1,004
1,086
1,893
4,456
4,624
3,369
1,587
943

1,325
1,262
1,524
2,470
4,008
2,947
1,763
545
556

1,413
2,383
2,298
2,735
2,229
1,312
608
139
149

$76,548
$78,916
$88,555
$93,153
Percent Distribution
35-44
45-54
100%
100%

$75,544
$89,239

$57,472
$73,222

$37,091
$48,842

55-64
100%

65-74
100%

75+
100%

8.6%
4.8%
5.2%
9.1%
21.5%
22.3%
16.2%
7.7%
4.5%

8.1%
7.7%
9.3%
15.1%
24.4%
18.0%
10.8%
3.3%
3.4%

10.7%
18.0%
17.3%
20.6%
16.8%
9.9%
4.6%
1.0%
1.1%

6.2%
4.3%
5.4%
9.4%
22.7%
22.5%
20.6%
5.0%
4.0%

6.0%
3.7%
4.9%
7.9%
22.4%
22.9%
19.7%
8.3%
4.1%

Data Note: Income reported for July 1, 2019 represents annual income for the preceding year, expressed in current (2018) dollars, including an adjustment for
inflation.

March 17, 2015


2014 Esri

Page 3 of 3

Business Summary
Lake County, OH
Lake County, OH (39085)
Geography: County

MENTOR, OH D1883

Data for all businesses in area


Total Businesses:
Total Employees:
Total Residential Population:
Employee/Residential Population Ratio:

Lake County, OH ...


16,207
95,519
230,637
0.41:1
Employees
Number
Percent
1,902
2.0%
5,466
5.7%
17,774
18.6%
2,394
2.5%
537
0.6%
1,020
1.1%
4,193
4.4%

Number
513
1,502
966
337
85
61
693

Percent
3.2%
9.3%
6.0%
2.1%
0.5%
0.4%
4.3%

Retail Trade Summary


Home Improvement
General Merchandise Stores
Food Stores
Auto Dealers, Gas Stations, Auto Aftermarket
Apparel & Accessory Stores
Furniture & Home Furnishings
Eating & Drinking Places
Miscellaneous Retail

2,173
125
52
179
251
100
169
653
644

13.4%
0.8%
0.3%
1.1%
1.5%
0.6%
1.0%
4.0%
4.0%

18,890
934
3,036
1,680
1,836
821
761
6,886
2,936

19.8%
1.0%
3.2%
1.8%
1.9%
0.9%
0.8%
7.2%
3.1%

Finance, Insurance, Real Estate Summary


Banks, Savings & Lending Institutions
Securities Brokers
Insurance Carriers & Agents
Real Estate, Holding, Other Investment Offices

1,225
167
61
210
787

7.6%
1.0%
0.4%
1.3%
4.9%

5,241
1,694
171
663
2,713

5.5%
1.8%
0.2%
0.7%
2.8%

Services Summary
Hotels & Lodging
Automotive Services
Motion Pictures & Amusements
Health Services
Legal Services
Education Institutions & Libraries
Other Services

6,550
47
403
320
646
210
208
4,716

40.4%
0.3%
2.5%
2.0%
4.0%
1.3%
1.3%
29.1%

32,182
628
1,451
1,602
6,278
511
5,368
16,344

33.7%
0.7%
1.5%
1.7%
6.6%
0.5%
5.6%
17.1%

156

1.0%

5,898

6.2%

1,946

12.0%

22

0.0%

16,207

100.0%

95,519

100.0%

by SIC Codes
Agriculture & Mining
Construction
Manufacturing
Transportation
Communication
Utility
Wholesale Trade

Government
Unclassified Establishments
Totals
Source: Copyright 2014 Dun & Bradstreet, Inc. All rights reserved. Esri Total Residential Population forecasts for 2014.

March 17, 2015


2014 Esri

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Page 1 of 2

Business Summary
Lake County, OH
Lake County, OH (39085)
Geography: County

MENTOR, OH D1883

Businesses
Number
Percent
134
0.8%
17
0.1%
23
0.1%
1,530
9.4%
967
6.0%
687
4.2%
1,498
9.2%
185
1.1%
88
0.5%
79
0.5%
122
0.8%
166
1.0%
94
0.6%
68
0.4%
142
0.9%
120
0.7%
52
0.3%
290
1.8%
92
0.6%
312
1.9%
201
1.2%
601
3.7%
199
1.2%
164
1.0%
238
1.5%
688
4.2%
1,783
11.0%
227
1.4%
41
0.3%
2,073
12.8%
236
1.5%
851
5.3%
255
1.6%
706
4.4%
46
0.3%
660
4.1%
1,501
9.3%
354
2.2%
157
1.0%

by NAICS Codes
Agriculture, Forestry, Fishing & Hunting
Mining
Utilities
Construction
Manufacturing
Wholesale Trade
Retail Trade
Motor Vehicle & Parts Dealers
Furniture & Home Furnishings Stores
Electronics & Appliance Stores
Bldg Material & Garden Equipment & Supplies Dealers
Food & Beverage Stores
Health & Personal Care Stores
Gasoline Stations
Clothing & Clothing Accessories Stores
Sport Goods, Hobby, Book, & Music Stores
General Merchandise Stores
Miscellaneous Store Retailers
Nonstore Retailers
Transportation & Warehousing
Information
Finance & Insurance
Central Bank/Credit Intermediation & Related Activities
Securities, Commodity Contracts & Other Financial
Insurance Carriers & Related Activities; Funds, Trusts &
Real Estate, Rental & Leasing
Professional, Scientific & Tech Services
Legal Services
Management of Companies & Enterprises
Administrative & Support & Waste Management &
Educational Services
Health Care & Social Assistance
Arts, Entertainment & Recreation
Accommodation & Food Services
Accommodation
Food Services & Drinking Places
Other Services (except Public Administration)
Automotive Repair & Maintenance
Public Administration
Unclassified Establishments
Total

Employees
Number
Percent
717
0.8%
84
0.1%
800
0.8%
5,539
5.8%
17,501
18.3%
4,159
4.4%
11,905
12.5%
1,427
1.5%
383
0.4%
482
0.5%
916
1.0%
1,612
1.7%
948
1.0%
416
0.4%
932
1.0%
541
0.6%
3,036
3.2%
1,028
1.1%
184
0.2%
2,325
2.4%
1,527
1.6%
2,862
3.0%
1,759
1.8%
389
0.4%
714
0.7%
2,878
3.0%
5,422
5.7%
605
0.6%
76
0.1%
5,108
5.3%
5,162
5.4%
9,159
9.6%
1,404
1.5%
7,681
8.0%
626
0.7%
7,055
7.4%
5,269
5.5%
1,268
1.3%
5,919
6.2%

1,946

12.0%

22

0.0%

16,207

100.0%

95,519

100.0%

Source: Copyright 2014 Dun & Bradstreet, Inc. All rights reserved. Esri Total Residential Population forecasts for 2014.

March 17, 2015


2014 Esri

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Page 2 of 2

Demographic and Income Profile


Lake County, OH
Lake County, OH (39085)
Geography: County
Summary
Population
Households
Families
Average Household Size
Owner Occupied Housing Units
Renter Occupied Housing Units
Median Age
Trends: 2014 - 2019 Annual Rate
Population
Households
Families
Owner HHs
Median Household Income

MENTOR, OH D1883

Census 2010
230,041
94,156
62,384
2.41
71,335
22,821
42.2
Area
0.07%
0.16%
-0.05%
0.12%
2.91%

Households by Income
<$15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $199,999
$200,000+
Median Household Income
Average Household Income
Per Capita Income
Population by Age
0-4
5-9
10 - 14
15 - 19
20 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 - 84
85+
Race and Ethnicity
White Alone
Black Alone
American Indian Alone
Asian Alone
Pacific Islander Alone
Some Other Race Alone
Two or More Races
Hispanic Origin (Any Race)

Census 2010
Number
Percent
12,611
5.5%
14,021
6.1%
14,984
6.5%
14,654
6.4%
11,949
5.2%
25,816
11.2%
29,829
13.0%
37,729
16.4%
31,483
13.7%
19,419
8.4%
12,246
5.3%
5,300
2.3%
Census 2010
Number
Percent
212,713
92.5%
7,306
3.2%
273
0.1%
2,611
1.1%
35
0.0%
3,577
1.6%
3,526
1.5%
7,825

3.4%

2014
230,637
95,453
62,333
2.39
70,605
24,848
43.2
State
0.16%
0.21%
0.00%
0.16%
3.07%
2014
Number
Percent
9,098
9.5%
9,756
10.2%
9,504
10.0%
13,089
13.7%
21,753
22.8%
15,121
15.8%
10,786
11.3%
3,905
4.1%
2,441
2.6%

2019
231,408
96,243
62,187
2.37
71,030
25,213
44.0
National
0.73%
0.75%
0.66%
0.69%
2.74%
2019
Number
Percent
8,021
8.3%
6,885
7.2%
7,595
7.9%
11,593
12.0%
21,752
22.6%
18,686
19.4%
13,710
14.2%
4,816
5.0%
3,185
3.3%

$55,106
$70,274
$29,193
2014
Number
Percent
12,001
5.2%
13,246
5.7%
14,525
6.3%
13,783
6.0%
12,805
5.6%
26,278
11.4%
28,044
12.2%
34,601
15.0%
34,541
15.0%
22,778
9.9%
12,216
5.3%
5,819
2.5%
2014
Number
Percent
210,437
91.2%
8,680
3.8%
257
0.1%
3,033
1.3%
39
0.0%
4,220
1.8%
3,971
1.7%

$63,612
$78,364
$32,727

9,218

4.0%

2019
Number
12,073
12,770
14,035
13,486
11,576
26,756
27,635
31,201
35,623
26,351
13,891
6,011

Percent
5.2%
5.5%
6.1%
5.8%
5.0%
11.6%
11.9%
13.5%
15.4%
11.4%
6.0%
2.6%
2019

Number
206,982
10,603
262
3,547
43
5,327
4,644

Percent
89.4%
4.6%
0.1%
1.5%
0.0%
2.3%
2.0%

11,426

4.9%

Data Note: Income is expressed in current dollars.


Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2014 and 2019.

March 17, 2015


2014 Esri

Page 1 of 2

Demographic and Income Profile


Lake County, OH
Lake County, OH (39085)
Geography: County

MENTOR, OH D1883

Trends 2014-2019
Annual Rate (in percent)

3
2.5
2
1.5
1
Area
State
USA

0.5
0

Population

Households

Families

Owner HHs

Median HH Income

Population by Age
14

Percent

12
10
8
6
4

2014
2019

2
0-4

5-9

10-14

15-19

20-24

25-34

2014 Household Income

35-44

55-64

65-74

75-84

85+

2014 Population by Race


90

$25K - $34K
10.0%

80

$15K - $24K
10.2%

$35K - $49K
13.7%

45-54

70

$200K+
2.6%
$150K - $199K
4.1%

$50K - $74K
22.8%

$100K - $149K
11.3%
$75K - $99K
15.8%

60

Percent

<$15K
9.5%

50
40
30
20
10
0

White

Black

Am. Ind.

Asian

Pacific

Other

Two+

2014 Percent Hispanic Origin: 4.0%

Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2014 and 2019.

March 17, 2015


2014 Esri

Page 2 of 2

Housing Profile
Lake County, OH
Lake County, OH (39085)
Geography: County
Population
2010 Total Population
2014 Total Population
2019 Total Population
2014-2019 Annual Rate

230,041
230,637
231,408
0.07%

Housing Units by Occupancy Status and Tenure


Total Housing Units
Occupied
Owner
Renter
Vacant

Owner Occupied Housing Units by Value


Total
<$50,000
$50,000-$99,999
$100,000-$149,999
$150,000-$199,999
$200,000-$249,999
$250,000-$299,999
$300,000-$399,999
$400,000-$499,999
$500,000-$749,999
$750,000-$999,999
$1,000,000+
Median Value
Average Value

MENTOR, OH D1883

Households
2014 Median Household Income
2019 Median Household Income
2014-2019 Annual Rate

Census 2010
Number
Percent
101,202
100.0%
94,156
93.0%
71,335
70.5%
22,821
22.5%
7,046
7.0%

$55,106
$63,612
2.91%

2014
Number
102,478
95,453
70,605
24,848
7,025

Percent
100.0%
93.1%
68.9%
24.2%
6.9%

2019
Number
103,528
96,243
71,030
25,213
7,285

Percent
100.0%
93.0%
68.6%
24.4%
7.0%

2014
Number
70,602
2,763
11,901
23,287
14,878
7,998
4,138
3,183
1,199
753
122
380

Percent
100.0%
3.9%
16.9%
33.0%
21.1%
11.3%
5.9%
4.5%
1.7%
1.1%
0.2%
0.5%

2019
Number
71,027
2,043
5,807
17,010
18,788
12,095
6,823
4,856
1,701
1,164
279
461

Percent
100.0%
2.9%
8.2%
23.9%
26.5%
17.0%
9.6%
6.8%
2.4%
1.6%
0.4%
0.6%

$144,310
$171,662

$178,352
$204,308

Data Note: Persons of Hispanic Origin may be of any race.


Source: U.S. Census Bureau, Census 2010 Summary File 1.

March 17, 2015


2014 Esri

Page 1 of 2

Housing Profile
Lake County, OH
Lake County, OH (39085)
Geography: County

MENTOR, OH D1883

Census 2010 Owner Occupied Housing Units by Mortgage Status


Total
Owned with a Mortgage/Loan
Owned Free and Clear

Number
71,335
50,683
20,652

Percent
100.0%
71.0%
29.0%

Number
7,046
2,501
141
1,490
283
759
5
1,867

Percent
100.0%
35.5%
2.0%
21.1%
4.0%
10.8%
0.1%
26.5%

Census 2010 Vacant Housing Units by Status


Total
For Rent
Rented- Not Occupied
For Sale Only
Sold - Not Occupied
Seasonal/Recreational/Occasional Use
For Migrant Workers
Other Vacant
Census 2010 Occupied Housing Units by Age of Householder and Home Ownership

Total
15-24
25-34
35-44
45-54
55-64
65-74
75-84
85+

Occupied
94,156
2,520
11,638
15,945
21,222
18,653
12,271
8,383
3,524

Owner Occupied Units


Number
% of Occupied
71,335
75.8%
565
22.4%
6,516
56.0%
11,773
73.8%
16,922
79.7%
15,773
84.6%
10,555
86.0%
6,881
82.1%
2,350
66.7%

Census 2010 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership

Total
White Alone
Black/African American
American
Asian Alone
Pacific Islander Alone
Other Race Alone
Two or More Races
Hispanic Origin

Occupied
94,156
88,814
2,941
104
869
11
760
657
1,718

Owner Occupied Units


Number
% of Occupied
71,335
75.8%
69,308
78.0%
796
27.1%
52
50.0%
565
65.0%
7
63.6%
270
35.5%
337
51.3%
787

45.8%

Census 2010 Occupied Housing Units by Size and Home Ownership

Total
1-Person
2-Person
3-Person
4-Person
5-Person
6-Person
7+ Person

Occupied
94,156
26,668
33,126
14,823
11,927
5,017
1,740
855

Owner Occupied Units


Number
% of Occupied
71,335
75.8%
16,922
63.5%
27,013
81.5%
11,673
78.7%
9,837
82.5%
4,007
79.9%
1,290
74.1%
593
69.4%

Data Note: Persons of Hispanic Origin may be of any race.


Source: U.S. Census Bureau, Census 2010 Summary File 1.

March 17, 2015


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2010 Census Profile


Lake County, OH
Lake County, OH (39085)
Geography: County

MENTOR, OH D1883

2010
230,041
94,156
101,202

2000-2010
Annual Rate
0.11%
0.49%
0.80%

Number
230,041
226,515
212,713
7,306
273
2,611
35
3,577
3,526

Percent
100.0%
98.5%
92.5%
3.2%
0.1%
1.1%
0.0%
1.6%
1.5%

7,825

3.4%

Population by Sex
Male
Female

112,143
117,898

48.7%
51.3%

Population by Age
Total
Age 0 - 4
Age 5 - 9
Age 10 - 14
Age 15 - 19
Age 20 - 24
Age 25 - 29
Age 30 - 34
Age 35 - 39
Age 40 - 44
Age 45 - 49
Age 50 - 54
Age 55 - 59
Age 60 - 64
Age 65 - 69
Age 70 - 74
Age 75 - 79
Age 80 - 84
Age 85+

230,041
12,611
14,021
14,984
14,654
11,949
12,876
12,940
13,836
15,993
18,212
19,517
16,960
14,523
11,180
8,239
6,708
5,538
5,300

100.0%
5.5%
6.1%
6.5%
6.4%
5.2%
5.6%
5.6%
6.0%
7.0%
7.9%
8.5%
7.4%
6.3%
4.9%
3.6%
2.9%
2.4%
2.3%

179,015
36,965

77.8%
16.1%

Population
Households
Housing Units

2000
227,511
89,700
93,487

Population by Race
Total
Population Reporting One Race
White
Black
American Indian
Asian
Pacific Islander
Some Other Race
Population Reporting Two or More Races
Total Hispanic Population

Age 18+
Age 65+
Median Age by Sex and Race/Hispanic Origin
Total Population
Male
Female
White Alone
Black Alone
American Indian Alone
Asian Alone
Pacific Islander Alone
Some Other Race Alone
Two or More Races
Hispanic Population

42.2
40.7
43.7
43.5
32.0
36.8
36.1
32.5
22.6
14.7
22.2

Data Note: Hispanic population can be of any race. Census 2010 medians are computed from reported data distributions.
Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri converted Census 2000 data into 2010 geography.

March 17, 2015


2014 Esri

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2010 Census Profile


Lake County, OH
Lake County, OH (39085)
Geography: County

MENTOR, OH D1883

Households by Type
Total
Households with 1 Person
Households with 2+ People
Family Households
Husband-wife Families
With Own Children
Other Family (No Spouse Present)
With Own Children
Nonfamily Households

94,156
26,668
67,488
62,384
47,573
17,900
14,811
7,506
5,104

100.0%
28.3%
71.7%
66.3%
50.5%
19.0%
15.7%
8.0%
5.4%

All Households with Children


Multigenerational Households
Unmarried Partner Households
Male-female
Same-sex
Average Household Size

27,686
2,720
5,726
5,311
415
2.41

29.4%
2.9%
6.1%
5.6%
0.4%

Family Households by Size


Total
2 People
3 People
4 People
5 People
6 People
7+ People
Average Family Size

62,384
28,715
14,349
11,779
4,970
1,729
842
2.97

100.0%
46.0%
23.0%
18.9%
8.0%
2.8%
1.4%

Nonfamily Households by Size


Total
1 Person
2 People
3 People
4 People
5 People
6 People
7+ People
Average Nonfamily Size

31,772
26,668
4,411
474
148
47
11
13
1.19

100.0%
83.9%
13.9%
1.5%
0.5%
0.1%
0.0%
0.0%

230,041
227,255
189,340
62,384
47,573
69,019
6,113
4,251
37,915
2,786
1,870
916

100.0%
98.8%
82.3%
27.1%
20.7%
30.0%
2.7%
1.8%
16.5%
1.2%
0.8%
0.4%

Population by Relationship and Household Type


Total
In Households
In Family Households
Householder
Spouse
Child
Other relative
Nonrelative
In Nonfamily Households
In Group Quarters
Institutionalized Population
Noninstitutionalized Population

Data Note: Households with children include any households with people under age 18, related or not. Multigenerational households are families with 3 or more
parent-child relationships. Unmarried partner households are usually classified as nonfamily households unless there is another member of the household related to
the householder. Multigenerational and unmarried partner households are reported only to the tract level. Esri estimated block group data, which is used to estimate
polygons or non-standard geography. Average family size excludes nonrelatives.
Source: U.S. Census Bureau, Census 2010 Summary File 1.

March 17, 2015


2014 Esri

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2010 Census Profile


Lake County, OH
Lake County, OH (39085)
Geography: County

MENTOR, OH D1883

Family Households by Age of Householder


Total
Householder Age 15 - 44
Householder Age 45 - 54
Householder Age 55 - 64
Householder Age 65 - 74
Householder Age 75+

62,384
21,288
15,436
12,623
7,643
5,394

100.0%
34.1%
24.7%
20.2%
12.3%
8.6%

Nonfamily Households by Age


Total
Householder Age 15 Householder Age 45 Householder Age 55 Householder Age 65 Householder Age 75+

31,772
8,815
5,786
6,030
4,628
6,513

100.0%
27.7%
18.2%
19.0%
14.6%
20.5%

Households by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Households with Hispanic Householder

94,156
88,814
2,941
104
869
11
760
657
1,718

100.0%
94.3%
3.1%
0.1%
0.9%
0.0%
0.8%
0.7%
1.8%

Husband-wife Families by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Husband-wife Families with Hispanic Householder

47,573
45,488
769
44
561
5
454
252
973

100.0%
95.6%
1.6%
0.1%
1.2%
0.0%
1.0%
0.5%
2.0%

Other Families (No Spouse) by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Other Families with Hispanic Householder

14,811
13,276
1,011
24
97
2
204
197
433

100.0%
89.6%
6.8%
0.2%
0.7%
0.0%
1.4%
1.3%
2.9%

Nonfamily Households by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Nonfamily Households with Hispanic Householder

31,772
30,050
1,161
36
211
4
102
208
312

100.0%
94.6%
3.7%
0.1%
0.7%
0.0%
0.3%
0.7%
1.0%

of Householder
44
54
64
74

Source: U.S. Census Bureau, Census 2010 Summary File 1.

March 17, 2015


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2010 Census Profile


Lake County, OH
Lake County, OH (39085)
Geography: County
Total Housing Units by Occupancy
Total
Occupied Housing Units
Vacant Housing Units
For Rent
Rented, not Occupied
For Sale Only
Sold, not Occupied
For Seasonal/Recreational/Occasional Use
For Migrant Workers
Other Vacant
Total Vacancy Rate

MENTOR, OH D1883

101,202
94,156

100.0%
93.0%

2,501
141
1,490
283
759
5
1,867
7.0%

2.5%
0.1%
1.5%
0.3%
0.8%
0.0%
1.8%

Households by Tenure and Mortgage Status


Total
Owner Occupied
Owned with a Mortgage/Loan
Owned Free and Clear
Average Household Size
Renter Occupied
Average Household Size

94,156
71,335
50,683
20,652
2.49
22,821
2.17

100.0%
75.8%
53.8%
21.9%

Owner-occupied Housing Units by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Owner-occupied Housing Units with Hispanic Householder

71,335
69,308
796
52
565
7
270
337
787

100.0%
97.2%
1.1%
0.1%
0.8%
0.0%
0.4%
0.5%
1.1%

Renter-occupied Housing Units by Race of Householder


Total
Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Renter-occupied Housing Units with Hispanic Householder

22,821
19,506
2,145
52
304
4
490
320
931

100.0%
85.5%
9.4%
0.2%
1.3%
0.0%
2.1%
1.4%
4.1%

Average Household Size by Race/Hispanic Origin of Householder


Householder is White Alone
Householder is Black Alone
Householder is American Indian Alone
Householder is Asian Alone
Householder is Pacific Islander Alone
Householder is Some Other Race Alone
Householder is Two or More Races
Householder is Hispanic

24.2%

2.39
2.39
2.64
2.77
2.91
4.51
2.72
3.86

Source: U.S. Census Bureau, Census 2010 Summary File 1.

March 17, 2015


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GLOSSARY
ABSORPTION PERIODThe number of months necessary to rent a specific number of
units. If over 12 months, the absorption period is adjusted to reflect replacement for
turnover (see aggregate absorption and net absorption).
ABSORPTION RATEThe number of units expected to be rented per month.
AESTHETIC AMENITIES (CURBSIDE APPEAL)Used as part of the comparability
index, this factor assigns a point rating to a project's physical appeal to potential
tenants. Included in this rating are an evaluation of grounds appearance and
landscaping, quality of maintenance, and quality of architecture and design.
AGGREGATE ABSORPTIONThe total number of units absorbed by a subject site
without accounting for turnover.
CERTIFICATESee HUD Section 8 Certificate.
COMPARABLE MARKET RENTThe amount a potential renter would expect to pay
for the subject unit without income restrictions given current and projected market
conditions. Comparable market rent is based on a regression analysis for the market
area. Factors influencing a propertys potential to achieve the comparable market rent
include the number of units at that rent, the step-up base at that rent level and the age
and condition of the property and its competitors.
COMPARABILITY INDEXA factor used to determine the relative competitiveness of
any given multifamily project. This index is established based on a scale developed by
the Danter Company, LLC that assigns point values to a project's unit amenities, project
amenities, and overall aesthetic rating (curbside appeal).
CONTRACT RENTSee street rent.
CONVENTIONAL APARTMENTRental multifamily unit, typically in a building of four
units or greater, that was purpose built as multifamily or converted to multifamily by
adaptive reuse.

G-1

COOPERATIVEa type of multifamily housing in which each household is part-owner


of the community. A cooperative will usually involve a purchase or buy-in of the unit,
and decisions affecting the community are typically made by majority votes of unit
holders. Unit holders also share in the projects equity. Government subsidized units
typically involve very low cost buy-ins and low rents geared towards low-income
households.
DENSITYThe number of units per acre.
ECONOMIC VACANCYAn existing unit that is not collecting book rent. Economic
vacancies include manager's units, model units, units undergoing renovation, units
being prepared for occupancy, and units being discounted. The Danter Company, LLC
determines vacancies based on a market vacancy standard (see vacancy).
EFFECTIVE MARKET AREA (EMA)SM The geographic area from which a proposed
development is expected to draw between 60% and 70% of its support. Also the area
from which an existing project actually draws 60% to 70% of its support. An EMA is
determined based on the area's demographic and socioeconomic characteristics,
mobility patterns, and existing geographic features (i.e. a river, mountain, or freeway).
EMPTY-NESTERAn older adult (age 55 or over). Typically, households in this age
group contain no children under 18.
ENTRY IMPACTA prospective tenant's perception of a unit's spaciousness on
entering a unit; a first impression.
EXTERNAL MOBILITYHouseholds moving to an area from well outside a market
area.
FAIR MARKET RENTThe maximum chargeable gross rent in an area for projects
participating in the HUD Section 8 program. Determined by HUD.
FIELD SURVEYThe process of visiting existing developments as part of the
information-gathering process. Each project listed in this survey has been visited onsite by an analyst employed by the Danter Company, LLC unless specified otherwise.
Also the name of the section detailing information gathered during the field trip.

SM

Service Mark of Danter Company, LLC

G-2

FmHAFarmers Home Administration, former name for RECD. See RECD.


GARDEN UNITA multifamily unit with living and sleeping space all on a single floor.
May be in a multistory building.
GOVERNMENT SUBSIDIZEDUnits for which all or part of the rent or operating
expenses are paid for directly by a government agency. Government subsidy programs
include HUD Sections 8 and 236, RECDS Section 515, and other programs sponsored
by local housing authorities or agencies. Typically, tenants are charged a percentage of
their income (usually 30%) as rent if they are unable to pay the full cost of a unit.
GROSS RENTRent paid for a unit adjusted to include all utilities.
HISTORIC TAX CREDITProgram which gives income tax credits to investors who
restore old or historic buildings in designated areas. This is a separate program from
the low-income housing Tax Credit program (see Tax Credit).
HOUSING DEMAND ANALYSIS (HDA)SM A statistical analysis of the relationship of
an area's housing demand to its housing supply. This is provided at the county level.
The purpose of this analysis is to place the overall housing market within the context of
housing demand.
HUDThe United States Department of Housing and Urban Development. The
primary agency for sponsoring subsidized housing in the United States, particularly in
urban areas.
HUD SECTION 8 CERTIFICATEA government subsidized housing program
administered by local public housing agencies through which low-income households
qualify for rent subsidies. Qualified households must pay 30% of adjusted income, 10%
of gross income, or the portion of welfare designated for housing, whichever is greatest.
Rent subsidies paid to the housing unit owner compensate the owner for the difference
in the payment made by the household and the area Fair Market Rent. Qualified
housing units must meet quality HUD quality guidelines. Subsidies may be also projectbased, in which a project earns the subsidy by renting the unit to qualified households

SM

Service mark of Danter Company, LLC

G-3

HUD SECTION 8 VOUCHERA government subsidized housing program


administered by local public housing agencies through which income-qualified tenants
can use government subsidies to reside at any project which meets certain
qualifications. Qualified households pay 30% of adjusted income or 10% of gross
income, whichever is greater. Government subsidies pay the housing unit owner the
difference between what the qualified household pays and the area Payment Standard.
Voucher holders may choose housing that rents for more than the area Payment
Standard, but they will be responsible for paying the difference between the charged
rent and the Payment Standard
INTERNAL MOBILITYHouseholds moving within the same market area.
MARKET-DRIVEN RENTThe rent for a unit with a given comparability index as
determined by the regression analysis.
MARKET VACANCYSee vacancy.
MAXIMUM ALLOWABLE INCOMEThe highest income a household can make and be
eligible for the Tax Credit program. The maximum allowable income is set at 60% of
the area's median household income unless otherwise noted.
MEDIAN RENTThe midpoint in the range of rents for a unit type at which exactly half
of the units have higher rents and half have lower rents.
MSAMetropolitan Statistical Area. Denotes an area associated with an urban area.
MSA determinations are made by the Census Bureau based on population and
interaction. Nonurban areas included in an MSA are marked by a high rate of
commuting and interaction. MSA boundaries are particularly important in determining
maximum allowable rents for Tax Credit development (see PMSA).
NET ABSORPTIONThe total number of units absorbed when accounting for turnover.
NET RENTThe rent paid by a tenant adjusted to assume that the landlord pays for
water/sewer service and trash removal and that the tenant pays all other utilities.
100% DATA BASEWhen the Danter Company, LLC conducts a field survey, we
gather data on all (100%) of the modern apartments in an EMA. This methodology
allows us to examine the market at all price and amenity levels in order to determine
step-up support and to use a regression analysis to determine market-driven rent for
any given amenity level.

G-4

PMSAPrimary Metropolitan Statistical Area. Used for Metropolitan Statistical Areas


that have been combined with other adjacent MSAs into a larger Consolidated MSA.
Each PMSA is defined in the same manner as a standard MSA (see MSA).
PROJECT AMENITYAn amenity that is available for all residents of a community.
Project amenities include laundry facilities, swimming pools, clubhouses, exercise
rooms, playgrounds, etc.
RADIAL ANALYSISAn analysis focusing on the area within a set distance of a site
(usually 1, 3, 5, or 10 miles). Such analyses usually disregard mobility patterns,
geographic boundaries, or differences in socioeconomic characteristics which separate
one area from another.
RDRural Development. Formerly Farmers Home Administration. The primary
agency of the federal government for overseeing government subsidized housing
programs in rural areas, primarily through its Section 515 program.
RENT GAPThe difference in price between a unit type and the next-largest unit type.
For example, at a project where one-bedroom units rent for $350 and two-bedroom
units rent at $425, the rent gap is $75. May also be used to identify premium rents or
special amenities.
REPLACEMENT ABSORPTIONThe number of tenants necessary for a project to
attract to counteract the number of tenants who chose to break or not renew their lease.
STEP-UP SUPPORT (OR STEP-UP BASE)The number of multifamily units existing
within the EMA with rents within a specified dollar amount below the proposed rents at a
proposed multifamily site. Step-up support is calculated separately for each unit type
proposed, and may include units of another, smaller unit type (for example, step-up
support for proposed one-bedroom units may include not only one-bedroom units but
also studio units).
STEP-DOWN SUPPORTThe number of units within a given unit type and
comparability index level but with rents above the proposed rent. This total measures
the number of tenants in a market who may be willing to move to a new project that
provides a similar or higher level of quality at a lower rent.
STREET RENTThe rent quoted by a leasing agent or manager to a prospective
tenant, regardless of the utilities included. Also called contract rent.

G-5

TAX CREDITShort for the low-income housing Tax Credit program (LIHTC) or IRS
Section 42. This program gives investors the opportunity to gain tax credits for
investing in multifamily housing for low- to moderate-income households meeting
certain income restrictions. This designation does not refer to the historic Tax Credit
program (see historic tax credit).
TOWNHOUSE UNITA multifamily unit with a floor plan of two or more floors.
Typically, townhouse floor plans living areas and sleeping areas on different floors.
TREND LINE ANALYSISA mathematical analysis in which each project surveyed is
plotted on a scatter diagram using rent by unit type and the project's comparability
index. From this graph a trend line regression line is identified which identifies the
market-driven rent at any given comparability index level.
TURNOVERUnits whose tenants choose to break or not renew their lease.
UNIT AMENITIESAmenities available within an individual unit, or only to individual
tenants. For example, a detached garage and external storage are considered unit
amenities because they are generally available only to individual tenants.
UNIT TYPEBased on the number of bedrooms: studio, one-bedroom, two-bedroom,
etc.
UPPER-QUARTILE RENTSThe rent range including the 25% of units at the high end
of the range scale.
UTILITY ALLOWANCEAdjustment for utilities not included in the rent in the Tax
Credit program. The adjustment is used to keep proposed rents within gross rent
guidelines of the program. It is also used to adjust gross rents to compare with area net
rents.
VACANCYAs used by the Danter Company, LLC, a vacancy is a multifamily unit
available for immediate occupancy. Manager's units and model units are not counted
as vacant units, nor are units that are unrentable due to excessive damage or
renovation. This definition of vacancy is often referred to as a market vacancy and is
different from an economic vacancy (see economic vacancy).
VOUCHERSee HUD Section 8 Voucher.

G-6

Qualifications and Services


About Danter Company, LLC
Danter Company, LLC is a national real estate research firm providing market and demographic
information for builders, lenders, and developers in a variety of commercial markets. Danter
Company, LLC has completed over 17,000 studies in all 50 states, Canada, Puerto Rico, the Virgin
Islands, and Mexico.
The Danter Company was founded in 1970 by Kenneth Danter and was one of the first firms in the
country to specialize in real estate research. Danter Company, LLC differs from most firms providing
real estate research services in two key ways: real estate research is our only area of specialization,
and we hold no financial interest in any of the properties for which we do our research. These
principles guarantee that our recommendations are based on the existing and expected market
conditions, not on any underlying interests or an effort to sell any of our other services.
Housing-related studies, including multifamily, single-family, condominium, and elderly (assistedliving and congregate care), account for about two-thirds of our assignments. We also conduct
evaluations for site-specific developments (hotels, office buildings, historic reuse, resorts,
commercial, and recreational projects) and major market overviews (downtown revitalization, highrise housing, and industrial/economic development).
All our site-specific research is enhanced by over 40 years of extensive proprietary research on
housing trends and buyer/renter profiles. Results of this research have been widely quoted in The
Washington Post, The Boston Globe, USA Today, Builder Magazine, Multi-Housing News,
Professional Builder, and publications produced by The Urban Land Institute and American
Demographics. Based on this research, The Danter Company was named 6 consecutive years to
American Demographics Best 100 Sources for Marketing Information.
Danter Company, LLCs combination of primary site-specific research with our proprietary research
into market trends has led us to pioneer significant market evaluation methodologies, particularly the
use of the 100% Data Base for all market analyses. This Danter concept is of primary importance to
real estate analyses because new developments interact with market-area projects throughout the
rent/price continuumnot just with those normally considered comparable. Other pioneer
methodologies include Effective Market Area (EMA) SM analysis, the Housing Demand Analysis
(HDA) SM, and the Comparable Rent Analysis.

About Our Methodology


Overview
Our process begins where it happens: the marketplace. We build the most complete market profile
through exhaustive primary research. This information is viewed through the concept of the
Effective Market Area (EMA), which identifies the smallest area from which a project is likely to
draw the most significant amount of support. We also establish a 100% data base from all
development within each projects EMA. We then fine-tune our primary research with the highestquality, most recent and relevant secondary research for maximum validity.

Q-1

The 100% Data Base and Other Research Methodologies


Every study conducted by the Danter Company, LLC is based on one simple methodological
principle: The 100% Data Base. We believe that the only way to determine market strength is to
examine the market at every level, so we gather data on all market area properties, not just
selected properties that are comparable. A report based on selected comparables can determine
how the market is performing at one price or quality level: the 100% data base determines how the
market is performing at all price and quality levels, allowing our analysts to make recommendations
that maximize potential support and give the subject property the best opportunity to perform within
the overall continuum of housing within the market.
From the 100% Data Base methodology, we have developed significant research methodologies
specific to real estate market feasibility analysis. Because we gather rent and amenity data for all
market area properties, we can empirically analyze the relationship between rent/price and level of
quality/service. For our multifamily market studies, we have developed a proprietary rating system
which allows us to determine a projects Comparability Rating, which includes separate ratings for
unit amenities, project amenities, and aesthetic amenities/curbside appeal. By plotting the rents and
comparability ratings for an areas properties on a scatter graph, we can use regression analysis to
determine market-driven rent at any comparability rating level.
The 100% Data Base also allows us to measure the depth of market support. Our research
indicates that most of the support for a new multifamily development typically comes from other
apartment renters already within the Effective Market Area. Our previous research has identified the
amount of money that renters will typically step-up their rent for a new apartment option that they
perceive to be a value within the market. By analyzing this base of step-up support, we can
quantify the depth of support for new product within the market, as well as offer constructive
recommendations to maximize absorption potential.

Proprietary Research and Analytical Support


Once our analysts have obtained the 100% data base in a market area for their project, this
information is added to our primary data base on that development type. Our apartment data base
alone, for example, contains information on over 12 million units across the US. Data on housing
units, condominiums, resorts, offices, and motels is available for recall. In addition, analysts are
regularly assigned to update this material in major metropolitan markets. Currently, we have
apartment information on 75% of the cities with populations of 250,000 or more. This includes rents,
vacancies, year opened, amenities, and quality evaluation.
In addition to our existing data base by unit type, we also maintain a significant base of proprietary
research conducted by the Danter Company, LLC over the last 25+ years. These data, provided to
our project directors as background information for their recommendations, are collected as ongoing
proprietary research due to their costwhich is usually prohibitively high for developers on a perstudy basis. Several different surveys have been conducted, among which are the following:
Apartment

Mobility/Demographic Characteristics

Tax Credit Multifamily


Rural Development Tenant

Profile
Adult Housing Surveys
Office Tenant Profiles
Downtown Resident Surveys
Shopping Habits
Health-Care Office and Consumer Surveys
Older

Q-2

Every project surveyed by the Danter Company. LLC analysts are photographed for inclusion in our
photographic data base. This data base provides a statistical justification of our findings and a visual
representation of the entire market. It is used to train our field analysts to evaluate the aesthetic
ratings of projects in the field, and for demonstration purposes when consulting with clients. These
extensive data bases, combined with our other ongoing research, allow the Danter Company to
develop criteria for present and future development alternatives, and provide our analysts
background data to help determine both short and long-range potential for any development type.

Personnel and Training


Our field analysts have completed an in-house training program on data gathering procedures and
have completed several studies supervised by senior field analysts before working solo on field
assignments. In addition, all field analysts are supervised throughout the data gathering process by
the project director for that study.
All project directors, in addition to training in advanced real estate analysis techniques, have spent
time serving as a field analyst in order to better understand the data gathering process, and to better
supervise the field analysts in obtaining accurate market information. In addition, our project
directors regularly conduct field research in order to stay current or to personally analyze particularly
complicated markets.
Danter Company, LLC has a highly-skilled production support staff, including demographics retrieval
specialists, professional editors, a graphics/mapping specialist, a geographical information systems
specialist and secretarial support.
Danter Company, LLC has experienced a great deal of stability and continuity, beginning with Mr.
Danters 40+ years in real estate analysis. Many of our senior project directors and support staff
team members have worked for the company for over 10 years. This experience gives the Danter
Company the historical perspective necessary to understanding how real estate developments can
best survive the markets ups and downs.

Our Product and Services


We conduct several types of real estate research at the Danter Company, LLC: site-specific market
studies, in-house research designed either for publication or as public-service media information,
proprietary research provided as supplementary data for our Project Directors, real estate marketing
and marketing analysis, and real estate market consulting services.

Client-Specified Market Studies


Market Feasibility AnalysesMarket feasibility studies are based on an Effective Market Area
(EMA)SM analysis of a 100% data base. The EMA methodology was developed by the Danter
Company, LLC to determine the smallest geographic area from which a project can expect most
of its support. All analyses include a complete area demographic profile. Some of the
commercial development analyses we specialize in include the following:

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Market-rate/Low Income Housing Tax Credit (LIHTC) ApartmentsThese studies include the
complete 100% data base field survey of existing and proposed area apartments at all rental
levels, determination of appropriate unit mix, rent, unit size, and level of amenities, for the
proposed development, and expected absorption rate. If necessary, we will also suggest ways
to make the proposed community more marketable. We have worked with state housing
agencies and national syndicators across the country to ensure that our LIHTC studies comply
with their requirements.
Government Subsidized ApartmentsIncludes all of the above, plus additional demand
calculations as required by the presiding government agency
Apartment RepositioningThis study is designed to identify market strategies for underperforming
apartment projects. We identify the Effective Market Area based on existing tenants previous
addresses, survey the existing apartment market, shop the project, and evaluate the existing
marketing and pricing methods to identify strategies to maximize project performance.
Single-Family HousingIncludes a 100% data base field survey of existing and proposed singlefamily developments at all price levels, plus a calculation of area demand by price range and
an estimated sales rate. We can also identify optimal lot sizes and critique site plans from a
marketability standpoint. We also have extensive experience with integrating single-family
residential and golf course development.
Hotel/LodgingIncludes a 100% data base field survey of all lodging facilities in the Competitive
Market Area, plus area lodging demand calculations, estimated occupancy projections by
traveler category, and an analysis of projected room rates.
Condominium DevelopmentIncludes a 100% data base field survey of area condominium
developments, a demand analysis by price range, an analysis of optimum pricing strategies,
and expected sales rate for the proposed development or conversion. We can also identify a
projects potential for mixed for-sale/for-rent marketing if requested.
Senior Housing DevelopmentWe complete studies for all types of housing designed for seniors,
including congregate care, assisted-living, nursing home, and independent-living options.
These studies include an estimate of area demand based on a 100% data base field study of
the areas existing configuration of elderly-appropriate housing options, an analysis of optimum
pricing strategies, and a projected absorption or sales rate.
RecreationWe can conduct analyses for a variety of recreation options, including recreation
centers and golf courses. Analyses include 100% data base field survey of comparable
development, calculation of demand for additional facilities, and optimal amenity package and
pricing.
Resort DevelopmentResort development studies can include a variety of options as well as
integrated lodging or for-sale/for-rent housing development. Analyses will identify demand,
sales/absorption/occupancy rate, optimal pricing, and competitive amenity packages.
Conference CenterConference center feasibility studies typically include a 100% data base field
study of existing area meeting space, calculation of demand for additional meeting space,
projected occupancy, and optimal amenity package and meeting rental rates.
Office DevelopmentIncludes 100% data base field survey of existing and proposed office
development, calculation of demand for additional space, projected absorption rate, and
optimal pricing strategies.

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Retail/Shopping CenterIncludes a 100% data base field survey of area retail development,
calculation of demand for additional retail development by NAISC Code, and optimal rental
rate

Other Analyses Available


Economic-Impact StudiesEconomic-impact analysis can determine the dollar effect an industry
or organization can have on a community. Our analyses incorporate the Bureau of Economic
Analysis RIMS II methodology for maximum accuracy in determining economic impact.
Survey ResearchAlthough the Danter Company, LLC conducts ongoing in-house surveys
(detailed below), we also conduct surveys on a per-project basis for developers who need to
know very specific characteristics of their market. Our staff of survey administrators and analysts
can develop, conduct, and produce survey results on any subject, providing general data and
detailed crosstabs of any survey subject.
ConsultingIn addition to market feasibility study, we are also available for consulting. Whether
you need help identifying the best development alternative for your site, need to determine the
which markets have development or acquisition opportunities, need help identifying why a
property is not performing as expected, or need another real estate-related problem solved, our
analysts are available at for consultation, in our offices and at your sites.
Semi-Annual Apartment ReportsThe Danter Company conducts an annual or semi-annual
analyses of numerous apartment markets throughout the U.S. These special studies enable The
Danter Company to continually evaluate trends in multifamily development and/or support.
Further, The Danter Company routinely surveys over 5,000 properties (with nearly 400,000 units)
annually nationwide.

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