HELENE FANTOZZI

Edison, NJ 08837
helenef@mail.com

Home: 732.512.1160
Cell: 732.343.4273

SALES & MARKETING EXECUTIVE

Marketing and sales management professional with comprehensive experience in strategic brand
development, advertising business development, direct marketing, operations and sales promotions with
full P & L responsibility. Demonstrated ability in developing and implementing sales marketing plans
designed to increase growth in established market segments and identify growth areas for new business.
Business Development * Revenue Growth * Strategic Planning * P&L Oversight * Staff Management
Client Services * Branding * Advertising * In-Store Events * Retail Promotions

MEDIA EXPERIENCE
Harris Publications
Naturally, Danny Seo and DannySeo.com
Publisher Sales & Marketing
2014-Present
Developed pre-launch sales and marketing strategy and effectively articulated the magazines position to
agencies across the country and have steadily increased revenue issue over issue.
Manage all print and digital sales and marketing efforts, reporting directly to President.
Conceived and executed six-figure integrated packages for Movado, Wilsonart, Eden, Element
Hotels, and Alex & Ani.
Broke key accounts such as Silk, Natural Balance, and Campbells.
Hired, trained and mentored Account Director on selling a launch magazine.
Developed and wrote reader study to solidify our brand position.
Partnered with Editorial to create custom content solutions for advertisers.
American Media, Inc. (AMI)
Natural Health and NaturalHealthMag.com
Publisher
2011 2014
Associate Publisher, Marketing
2009 2011
Marketing Director
2006 2009
Collaborate with management to envision short- and long-term goals and provide solutions that drive
revenue. Team with editorial and circulation departments, as well as outside partners (i.e. retailers,
media,) to identify and develop sales opportunities that drives revenue and increases brand awareness.
Lead, coach and train staff of eight.
Developed sales and marketing strategies for the healthy lifestyle category that resulted in 38 new
accounts including Campbells, Uncle Bens, Pria, Dawn, and Brittoli.
Developed and sold major, six-figure integrated packages to P&G, Kraft, J&J, Unilever, and
Kelloggs.
Created, negotiated and executed advertorial series featuring Sara Snow for Clorox, resulting in
38% increase in dollars.
Conceived and executed online program for Colgate that increased total online revenue 23%.
Broke color cosmetics category and increased spending with a strong, cross-media promotional
program with measurable results.
Expanded signature event Womens Wellness Weekend into a branded series of events
around the country, resulting in increased spending from Aveeno and Asics.

Helene Fantozzi
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Managed demographic and category-specific subscriber study from inception through

completion, resulting in a complete repositioning of the magazine.
Developed partnerships with online resources to keep SEM low and profit margins high.
Managed the redesign and migration of NaturalHealthMag.com to new CMS.

Publishing Group of America

Relish Adweeks 2006 Launch of the Year
Associate Marketing Director
2005 2006
Created all sales materials and marketing programs propelling Relish to the 2006 Launch of the Year.
Developed award-winning direct marketing campaign and media kit to increase brand awareness
and evangelize the brand.
Researched and identified growth segments and developed relationships with strategic partners
including American Tailgating Association, Family Night National Organization and Childrens
Athletic Association, to create strategic marketing programs resulting in business from Bushs,
Campbells and Kraft.
Launched magazine to industry in key cities with a series of intimate culinary events.
Rodale, Inc.
Organic Style Ad Ages Hot List 2004 & 2005
Advertising Sales Promotions Manager
2001 2005
Created and executed extensive media tour to support launch publication as a freelance publicity agent.
Due to tours success, recruited to manage magazines promotions department.
Established and developed marketing programs across categories to help break target accounts
such as Nissan, Apple and P&G, resulting in an 82% increase in ad pages 2003 vs. 2004.
Built and maintained deep retail relationships with CVS, Macys West, the great indoors and Mall
of America that resulted in additional page revenue in excess of a quarter-million dollars.
Assisted in execution of two trade campaigns across multiple media platforms that resulted in
brand awareness with Green is the New Black in 2002 and in the launch of a redesign in 2004.
Developed creative concepts, wrote all merchandising proposals and executed programs for Auto,
Beauty, Fashion, and Packaged Goods.
Collaborated with design and research on promotional materials, including sales collateral,
mockups and branded premiums.
Partnered with editorial and PR to develop and execute signature event, Women with Organic
Style.
FASHION EXPERIENCE

Calvin Klein, Facilities Manager

Prada, Store Manager
Barneys New York, Assistant Store Manager
Saks Fifth Avenue, Department Manager

1997 2000
1996 1997
1993 1996
1987 1993

Merchandising Operations Sales Management Customer Service Sales

EDUCATION
Saks Fifth Avenue
Fashion Institute of Technology, SUNY

Executive Training Program

B.S. Advertising and Marketing