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when it entered in 1994. What do you think that American Rice could
have done better?
Reasons for failing:
American Rice said Can Tho-based mill failed because it was given a
smaller export quota than it needed to break even
American Rice was overcharged by Vinafood II for land and equipment
leasing
Vietnamese said American Rice executives of mismanagement
regulations are unclear and liable to change from one month to the next
Vinafood II was responsible for the purchase and sell of rice to the jointventure allow them to benefit from selling its rice to the joint-venture
with a margin
American Rice has the sense of urgency and determination to move asap
into the Vietnamese market unhealthy decision making
American Rice lacked a long-term plan for its business in Vietnam, not
enough time to build up more local expertise and expand the company's
knowledge and understanding of the Vietnamese market beyond one
person.
Lack trust between American Rice and Vinafood which is essential in joint
ventures
Clash of major linguistic, cultural and administrative differences
Vietnam has poor legal protection, hostile joint-venture partners, heavy
bureaucracy and a deep-seated suspicion of capitalism and foreign
interests
No
4. What do you think is the most important factor that caused the
failure of this joint venture?
5. Does American Rice have what it takes to be a successful
international competitor?
Yes
the combination of product and rice source diversity, coupled with
predominance of branded sales