Post-Graduate Diploma in Management

Area: IT Management
Course Title Emerging Technologies and New Opportunities

ETNO

Course Faculty:
Name:
Contact:
Email:
Mob., Office: 0120-300Student Meeting Hour:

Course Description:
It is well known that Information Technologies (IT) have a profound impact on the world of
business. With the rapid integration of IT in our work and personal lives, this impact has only
accelerated in the recent years. The impact of IT can be seen on various facets of modern day
business enterprises such as business processes, business models and the way work is organized.
The impact can also be seen in the product and process related innovations continually taking
place as a result of IT applications, leading to a continual emergence of new opportunities for
value creation.
The purpose of this course is to familiarize the PGDM students with fast paced developments in
Information Technologies and the impact made by these on business enterprises. It is hypothesized
that globally new opportunities continually get created as a result of the applications of emergent
technologies, and the students should be able to discern these trends in technologies and related
opportunities. The course also aims at making the students appreciate the potential of emergent
technologies to help address macro-level development challenges of India.

Learning Objectives:
This course endeavors to develop students with the following specific learning objectives a) To enable the students learn about emerging technological trends and the impact of the
same on how business is conducted, especially with regard to business models, processes
and creation of innovations and new opportunities.
b) To sensitize the students on the social and environmental implications of emerging
technologies on challenges such as security, privacy and ethics and energy efficiency,
etc.
c) To enable students understand how business processes are integrated to achieve
enterprise goals through emerging technologies.
d) To share typical trends of emergent technology applications in specific industries, well
known for these applications and discuss how the emerging opportunities were identified
and how they provided a strategic advantage.
e) To develop among students the capability to visualize emerging changes in technologies
and trends thereof in business enterprises of the future
f) To provide deeper insights into technology applications in the Indian context and
relevance of the same for addressing countrys social objectives and enhancing the
competitive advantage of India vis--vis other countries

Pedagogy:
Teaching of this course will take place through a combination of brief lectures by faculty and
seminars by student teams on specific emerging technologies. IT Watch, an exercise on the
part of student teams, to come out with a new technology and business application update in
every session, will be followed. Besides, well-known case studies of emerging technologies will
be discussed.

Course Requirements:
The course is not a technology course per se. It is concerned with the managerial issues related
to enterprises as a result of the application of IT. An initial understanding of MIS as a core
subject is essential for understanding this course. It would be helpful, though not essential, if
students have also undergone the course Business & Innovation in a Networked Economy.
The students would be required to make their group presentations in the sessions assigned, and
these will be evaluated.

Evaluation
Role Play/ Case Discussion (Group):
Project
:
Case Analysis (Individual) :
Class assignment / participation:
End Term:
Assessment
Methods in
Alignment with
Intended Learning
Outcomes

Specific assessment
methods/ tasks

10%
30%
10%
10%
40%
%
weightage

Intended subject learning outcomes to be assessed

(Please as appropriate)
a

c
(3.1)*

Continuous assessment
100%
GROUP
40
Major group project on
5+10+15

any topic (Synopsis+

report+ presentation)
Role play / case
10

discussion
INDIVIDUAL
60

Individual evaluation
10
*

(case analysis/ quiz) To be

decided
class assignment/ quiz/
10

class participation
End term
40

Total
100%
*This component of assessment will be used for AACSB AoL (Learning objective -3.1)

*AACSB AOL-Sub Goal (3.1) to be assessed in the course: Critically analyze situations to suggest innovative
future growth opportunities

Group Project
The group project will be one of the most important learning tools of the course. The group
project should study a particular industry/ sector which has piloted application of some
emerging technology in the last few months/years, try to bring out the business benefits arising
out of such implementation and the challenges faced by them during the process. The report
should contain a critical analysis by the students of the emerging technology applications and
their recommendations regarding the same.
Cases Assignments
i.
ii.
iii.

Role Play/ Case Discussion (Group): A short PPT/ WORD document has to be
submitted.
Case Analysis (Individual) : An evaluation exam will be conducted
Class assignment / participation: Individual level of engagement in class discussions will
be evaluated

Reading Materials for Cases Study Assignments

As stated under session-wise Plan

Recommended Text Book

Bound reading material to be provided
Other Reference Books: (Not an exhaustive list)
a) Hughes, Bob (2009) Exploiting IT for Business Benefit, British Computer Society, UK
b) Kagermann, Henning; Osterle, Hubert and Jordan, John M. (2011) IT Driven Business
Models: Global Case Studies in Transformation, John Wiley & Sons, Inc.
c) Annual Report of the Ministry of Information Technology, Govt. of India, 2014-15
d) NASSCOM Strategic Review, 2014, 2015
Journals

Communication of the Association for Information Systems

Information Systems Research (Informs)
International Journal of Electronic Commerce
Journal of Computer Information Systems
Journal of Organizational Computing and Electronic Commerce
Journal of the Association of Information Systems
MIS Quarterly (Management Information Systems Research Centre, University of
Minnesota)
MIS Quarterly Executive: a research journal dedicated to improving practice
4

Relevant Websites

http://www.gartner.com
http://www2.deloitte.com/in/en.html
http://www.computereconomics.com
http://www.internetworldstats.com

Course Outline: Session/Module/Reading Material

Sessions 1 & 2: The Changing Landscape of IT; Definition of Strategic Technologies; How
are these technologies having an impact on business enterprises? What is a Hype Cycle? Gartner
Hyper cycle; Well Known Technological Trends and Their Sources
Sessions 1 & 2 (150 minutes)
20 minutes
Course
Overview

20 minutes
The
reimagining
exercise
with
students

10 minutes
How has IT
changed over
the
decades
and
is
changing
at
present

30 minutes
Business related
opportunities
and emerging
technologies

20 minutes
Gartner Hype
Cycle

20 minutes
Various other
sources
of
technological
trends
assessment

30 minutes
Overview of
major
emerging
technologies
and
their
key business
applications

Readings:
Readings: Gartner hype cycle; Gartner Technology Trends: 2015.

Sessions 3-4: Cloud Computing: Software as a Service (SaaS), Platform as a Service (PaaS),
Infrastructure as a Service (IaaS); other forms of cloud computing; business implications of
cloud computing
Sessions 3 & 4 (150 minutes)
30 minutes
Why
cloud
computing?
Analogy
of
cloud
computing with
electric power
as a utility

30 minutes

20 minutes

30 minutes

40 minutes

Classical cloud computing

examples; types of clouds;
types of cloud computing
services

Relevance of cloud
computing for large
businesses; for small
businesses; business
case
for
cloud
computing

Challenges of cloud
computing;

Cloud computing
Indian
and
International
Examples

Readings: Videos on Cloud computing; Meghraj Project of Government of India; Rob

Livingstone, Navigating through the Cloud, CEO Forum Group, Australia, 2011

Sessions 5-6: The SMAC Stack including Enterprise Mobility

Sessions 5 & 6 (150 minutes)
40 minutes
Overview of SMAC

20 minutes
Practical Examples
of emerging IT
Waves and their
impact
on
organizations

30 minutes
Enterprise
Mobility; Mobile
Economy

30 minutes
Integration
of
SMAC
Stack:
Examples

30 minutes
Concept of Social
Machines

Readings: Readings:
Dont get SMACed: How Social, Mobile, Analytics and Cloud Technologies are reshaping the
enterprise, Cognizant White Paper, 2012

Session 7: Collaboration technologies; Process driven approach to collaboration; collaboration

tools; examples of collaboration technologies in use; Cognizant 2.0; Applications of
collaboration technology by Alstom International; collaboration technologies versus
crowdsourcing
Sessions 7 (75 minutes)
15 minutes
Role
collaboration
technology
organizations

15 minutes
of

30 minutes

Process driven approach

to collaboration

for

Examples of
adoption of
collaboration
technologies :
Cognizant 2.0;
Alstom
International;
Others

10 minutes
Challenges
adopting
collaboration
technologies

5 minutes
in

Concluding
comments/ video

Readings: Making Collaboration Technologies Work for the Enterprise: A Process-oriented

Perspective, Accenture-Social Collaboration White Paper, 2011

Session 8-9: Big data and Analytics.

Sessions 8 & 9 (150 minutes)
30 minutes
Overview
of
Analytics:
Evolution
from
Business
Intelligence
to
Business Analytics

30 minutes
What is Big Data;
Characteristics
&
Attributes of Big
Data; examples of big
data analytics

30 minutes
IT in Big Data
Analytics;
Hadoop;
MapReduce;

30 minutes
Evolution
of
Predictive
Modeling; Machine
Learning; Examples
of IBM Watson and
other
AI
Applications

30 minutes
Social and Privacy
issues; Security issues;
synergy
with
IoT;
Conclusions

Readings: Big Data: The Next Frontier for Innovation, Competition and Productivity.
McKinsey Global Institute, June 2011
Sessions 10-11 Internet of Things; Smart & Connected Products; Changing Business Models;
Applications in Business and Society; Smart Cities; Smart Grid; Smart Utilities, Connected Cars;
Sessions 10 & 11 (150 minutes)
30 minutes
Evolution
from
RFID to IoT; M2M
and
M2H2M
communications
through
IoT;
Challenges of IoT

30 minutes
What are Smart &
Connected Products;

30 minutes
Technology Stack
for
Smart
&
Connected
Products; Product
Hierarchies;
Product Clouds;
Product
as
a
Service

30 minutes
Examples of smart
& connected cars

30 minutes
Changing
business
models with IoT and
smart & connected
products;
emerging
changes

Readings:
CISCO: International Business Solutions Group, Internet of Things: How the next evolution of
Internet is changing everything, April, 2011; Michael E. Porter & James E. Happlemann, How
smart connected products are transforming computations, Harvard Business Review, Nov 2014
Sessions 12: Virtual Worlds; Second Life; Comparison between social media and virtual worlds;
practical business applications of virtual worlds
Sessions 12 (75 minutes)
15 minutes
Overview
Virtual Worlds

15 minutes
of

30 minutes

Classroom exercise in
using Second Life

Examples of
Second Life
Applications by
Business
Enterprises

10 minutes
How
worlds
from
media

virtual
differ
social

5 minutes
Concluding examples
and videos

Readings:
Raymond Papp, Virtual Worlds and social networking: reaching the millennials, Journal of
Technology Research, Year not mentioned

Sessions 13 - 14: Other emergent technologies such as Gamification, Hologram technology,

Augmented Reality, Google Glasses, 3D printing, Wearable Computing; Bitcoin and other forms
of virtual currencies, etc. (based on student ideas)
Sessions 13 & 14 (150 minutes)
30 minutes
Overview of some
of the well known
technologies stated
above with their
known business and
societal
applications

30 minutes
Overview of some of
the
well
known
technologies stated
above with their
known business and
societal applications

30 minutes
Overview of some
of the well known
technologies
stated above with
their
known
business
and
societal
applications

30 minutes
Overview of some
of the well known
technologies stated
above with their
known business and
societal
applications

30 minutes
Overview of some of
the
well
known
technologies
stated
above with their known
business and societal
applications

Readings: To be provided on a case-to-case basis

Sessions 15-16: Guest Lecture: Mobile as a complete ecosystem; Mobility Ideas for
promotion of your products & services; incorporating mobility into your product ideas; Role of
Mobile Technologies in Governance; Experience Sharing
Sessions 15 & 16 (150 minutes)
40 minutes
Overview of Mobile as
an eco-system

35 minutes

Mobility Ideas for promotion of

your products & services;
incorporating mobility into your
product ideas;

75 minutes
Role of mobile technology in governance:
experience sharing

Readings: To be provided by the guest lecturer.

Sessions 17 - 18: Green IT; Green Data Centres and Energy Efficiency
Sessions 17 & 18 (150 minutes)
15 minutes
Overview of Green IT;
practical examples of
environmental impact of
IT

60 minutes
Product wise IT Life Cycle from
Cradle to Grave and considerations
of energy efficiency and environment
: Presentations by different groups

40 minutes
Green IT and Cloud
Computing; Green Data
Centres; Blade Servers;
Thin & Thick Clients

35 minutes
Energy efficiency
in use of IT
Products; E-waste
management

Readings: Harnessing Green IT: Principles and Practices, First Edition, Edited by San
Murugesan and G R Gangadharan, John Wiley & Sons Ltd., 2012

Sessions 19 - 20: Project Presentations by the Student Groups