Women Empowerment Program

The 8thInternational Corporate Brand &

CSR Summit 2016

Sustainable Branding & Business Growth

Special Theme: Women Empowerment

Sari Pan Pacific Hotel, Thamrin, Jakarta

Thursday, April 28th, 2016

CommitteeBersama CSR Event

GedungLemtek UI, Salemba, Jakarta

Bank Mandiri: 129 00105 11711 || widyanto@adconnect.co.id || +62812 1861 6908 Page 1 of 13

The 8th International Corporate Brand &CSR Summit 2016

Overview
Sustainability branding is the process of creating and maintaining an identity of a specific
product, service, or business that reflects special added value in terms of environmental and social
benefits. A brand is only perceived as being sustainable if it can credibly convey sustainability
benefits which are noticeable by and relevant to the consumer. A sustainability brand must have an
integrated culture for success. The key to a sustainable brand is trust between the consumer and
the brand, only when this is achieved can a sustainable brand truly generate a USP and reap the
benefits of it.
The

issue

of

inclusive

and

sustainablegrowth

is

very

decisive,

considering

thedisproportionate allocation of wealth andwidening gap between the prosperity of therich and
the plight of the poor. TheCorporate Social Responsibility (CSR)activities have started since 1990s
now hasbecome a medium for most of corporate to contribute to inclusive growthof society. The
growing role of theprivate sector in national and globalgovernance systems has opened new sitesfor
political representation and newpossibilities foremerging as a basis forawidening of corporate
accountability toinclude social, including genderimpacts.CSR has involved attempts by civil
societyand intergovernmentalorganisations to holdcorporations as well as governmentsaccountable
fortheir social andenvironmental impacts.
Most of the industries have the primary responsibility topromote women empowerment
through CSRactivities. Besides the private sector, thegovernment is also ensuring that the
publicsector companies participate actively in CSRinitiatives by spending small per cent of theirnet
profits.Companies today face an unprecedented degree of critical scrutiny and rising expectations
from customers, employees,investors, and government entities. Increasingly, corporate executives
must find new ways to address the social, economic, andenvironmental effects of doing business
while balancing conflicting demands on their attention, time, and company resources.Emphasizing
the alignment of corporate social responsibility (CSR) with business strategy.
This summit conference helps you to definepriorities, integrate social responsibility
throughout your business, and build both social business value and women empowerment program.
You will strengthenyour ability to define and implement powerful CSR strategies that position the
firm, its reputation, and its way of doing business for enduring success.
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Aim
Our goal is to amplify current leadership and success surrounding innovation for
sustainability, to educate business leaders throughout an organisation about how they can
contribute to a more sustainable brand, and to grow the market for business solutions that can help
companies reduce environmental and social impact and play a more positive role in the lives of their
stakeholders.

Assess risks and opportunities before making capital investments or other business
decisions

Align Corporate Brand &CSR strategies with organizational goals and capabilities

Evaluate current initiatives and consolidate efforts around key objectives

Present a business case for Corporate Brand & CSR initiatives

Implement Corporate Brand &CSR at all levels of the company

Understand how Corporate Brand &CSR directly affects current and future regulatory
practices & customers

Foster successful interaction with key internal and external stakeholders as well as
governments and nongovernmental organizations (NGOs)

Agenda
Key Note Speaker:
- Menteri Pemberdayaan Perempuan RI

- Rektor UI

- DPR RI Chairman

- UNDP

The Corporate Brand &CSR Indonesian 2015 content of the summit, namely:
Corporate Brand &CSR a Key Aspect for Business Success
o

Forum Lead: Sandiaga Uno Kadin Indonesia,

Christopher Marquis Harvard Business School

Corporate Brand &CSR Regulation/Policy- Corporate Brand &Sustainability Auditing Reporting

o

Forum Lead: Prof Edward Webb Chairman , NUS Bachelor of Environmental

Clifford D. Ress Business Association of European Countries

Investors Perspectives on Corporate Brand &CSR

o Forum Lead: MS Sembiring Bursa Efek Indonesia (IDX) - KEHATI
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 Communicating and Branding Your Corporate Brand & CSR

o

Forum Lead: Iwan Setiawan Markplus Inc. / Marketeers

Boost Your Corporate Brand Reputation

o

Forum Lead: Dr. Hifni Alifahmi PR World

Women Empowerment Program

o

Forum Lead: Noni S. Purnomo Blue Bird Group

Corporate Brand &CSR Pilot Project Visit Indonesia Special Handycrafts

Integrating Social and Organizational Values
Making the business case for corporate brand &social responsibility by calculating costs and
benefits
Recognizing the links between the welfare of society and the success of the organization
Examining opportunities designed to benefit the organization as well as the community
Integrating corporate brand &social responsibility best practices into key business areas
Identifying and managing the positive and negative impacts of business activities on society
Driving Social Responsibility Throughout the Organization
Aligning corporate brand &social responsibility strategies and goals with organizational
objectives
Embedding Corporate Brand &CSR within the business culture to sustain the strategy over the
long term
Building Corporate Brand &CSR expertise through hiring and partnerships
Integrating corporate brand &social responsibility metrics into general performance
management systems
Disseminating information on Corporate Brand &CSR policies throughout the organization
Demonstrating how Corporate Brand &CSR practices continue to affect individuals and
departments
Communicating the impact of corporate brand &social responsibility to capital markets,
shareholders, and otherstakeholders
Managing Risk and Decision Making
Interacting successfully with governments, NGOs, and stakeholders

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 Decentralizing Corporate Brand &CSR to allow for local differences and optimizations across the
organization
Identifying current vulnerabilities and predicting future pitfalls related to business practices
Evaluating complex environments and potential impacts before investing capital or making
business decisions
Developing preparation and prevention processes for handling crisis scenarios
Integrating Corporate Brand &CSR initiatives in vendor and supplier agreements

Place & Time

Venue: Sari Pan Pacific Hotel, Jl. MH. Thamrin 6, Jakarta 10340;
https://www.panpacific.com/en/hotels-resorts/indonesia/jakarta/stay/rooms.html
Date: Thursday, April28th, 2016

Invitation & Participants

Indonesian House of Representatives, Social Welfare Ministry, Civitas Academia, Lecturer,
Students, International NGO, United Nation Representative, CSR Association, Business Partners,
Philanthropy Foundation, Governments, Indonesian Stock Exchange, Marketing Associate,
Media Partner, Multi NationalCompanies, Local Companies, Local Community, etc

Committee
Secretariat:
Corporate Brand &CSR Event Committee, GedungLemtek UI, Salemba, Jakarta,
Phone: + 62 812 1861 6908 / +62 838 9250 3698;
Bank Mandiri, Name: Yayasan Salemba Studi Grup; Number Account: 129 00105 11711;
Email : widyanto@adconnect.co.id and widyantodutanugroho@yahoo.com

Bank Mandiri: 129 00105 11711 || widyanto@adconnect.co.id || +62812 1861 6908 Page 5 of 13

Key advantages of sponsoring the CSR Indonesian Summit include:

Demonstrate your commitment to Corporate Brand & CSR
Reach out to Corporate Brand &CSR leaders in the nation
Networking with government, house of representatives, NGO, university, business partner,
Corporate Brand &CSR community, etc
Enhance your brand appeal
Announce your Corporate Brand &CSR initiatives
Other benefits, which are outlined in this passage

Sponsorship Options & Benefits

1. Diamond(Rp83.000.000) - max. 2 sponsors

Award for your company from Indonesia Ministry of Women Empowerment

Main Speaker slot on the panel session

Free tickets to the summit

Poster& Banner distributed in government offices, business partners, philanthropy

foundation, marketing associate, media partner, multi national companies, local
companies, local community, Corporate Brand &CSR association

Baliho, Backdrop Seminar and Lunch Reception

Leaflet distributed in all around Indonesia

Certification for summit attendance

ID Member for committee

Speaker appreciation

Charters for speaker

Corporate Brand &CSR interview session on Radio

Corporate Brand &CSR interview session on Television

A column in newspaper to promote your Corporate Brand &CSR activities

On stage promo, announcement of your brand by MC, screensaver seminar, lunch

announcement, etc

Electronic advertisement

Bank Mandiri: 129 00105 11711 || widyanto@adconnect.co.id || +62812 1861 6908 Page 6 of 13

Newspaper advertisement

Corporate Brand &CSR wall of fame journal toolkit

T-Shirt of Corporate Brand &CSR

Free 1 month Corporate Brand &CSR Consultation with IndoSolution

Social Media Promo via Key Account Linkedin, Twitter, Facebook

2. Platinum(Rp65.000.000) - max. 3 sponsors

Award for your company from Indonesia Ministry of Women Empowerment

Speaker slot on of the panel session

Free tickets to the summit

Poster& Banner distributed in government offices, business partners, philanthropy

foundation, marketing associate, media partner, multi national companies, local
companies, local community, CSR association

Baliho, Backdrop Seminar and Lunch Reception

Leaflet distributed in all around Indonesia

Certification for summit attendance

ID Member for committee

Speaker appreciation

Charters for speaker

Corporate Brand &CSR interview session on Radio

Corporate Brand &CSR interview session on Television

On stage promo, announcement of your brand by MC, screensaver seminar, lunch

announcement, etc

Electronic advertisement

Newspaper advertisement

Corporate Brand &CSR wall of fame journal toolkit

T-Shirt of Corporate Brand &CSR

Free 1 month Corporate Brand &CSR Consultation with IndoSolution

Social Media Promo via Key Account Linkedin, Twitter, Facebook

Bank Mandiri: 129 00105 11711 || widyanto@adconnect.co.id || +62812 1861 6908 Page 7 of 13

3. Gold(Rp56.000.000) - max. 4 sponsors

Speaker slot on of the panel session

Poster distributed in Government offices, Business Partners, Philanthropy Foundation,

Marketing Associate, Media Partner, Multi NationalCompanies, Local Companies, Local
Community, CSR Association

Free tickets to the Summit

Baliho, Backdrop Seminar and Lunch Reception

Leaflet distributed in all around Indonesia

Certification for summit attendance

ID Member for committee

Speaker appreciation

Charters for speaker

Corporate Brand &CSR interview session on Radio

Corporate Brand &CSR interview session on Television

On stage promo, announcement of your brand by MC, lunch announcement, etc

Electronic advertisement

Newspaper advertisement

Corporate Brand &CSR wall of fame journal toolkit

T-Shirt of Corporate Brand &CSR

Free 1 month Corporate Brand &CSR Consultation with IndoSolution

Social Media Promo via Key Account Linkedin, Twitter, Facebook

4. Silver(Rp47.000.000) - max. 5 sponsors

Poster distributed in government offices, business partners, philanthropy foundation,

marketing associate, media partner, multi national companies, local companies, local
community, CSR association

Baliho, Backdrop Seminar and Lunch Reception

Free tickets to the Summit

Leaflet distributed in all around Indonesia

Certification for summit attendance

ID Member for committee

Bank Mandiri: 129 00105 11711 || widyanto@adconnect.co.id || +62812 1861 6908 Page 8 of 13

Speaker appreciation

Charters for speaker

On Stage Promo, announcement of your brand by MC, lunch announcement, etc

Electronic advertisement

Newspaper advertisement

Corporate Brand &CSR wall of fame journal toolkit

T-Shirt of Corporate Brand &CSR

Free 1 month Corporate Brand &CSR Consultation with IndoSolution

Social Media Promo via Key Account Linkedin, Twitter, Facebook

5. Bronze(Rp38.000.000) - max. 6 sponsors

Poster distributed in government offices, business partners, philanthropy foundation,

marketing associate, media partner, multi national companies, local companies, local
community, CSR association

Baliho, Backdrop Seminar and Lunch Reception

Free tickets to the summit

Leaflet distributed in all around Indonesia

Certification for summit attendance

Speaker appreciation

On stage promo, announcement of your brand by MC, lunch announcement, etc

Electronic advertisement

Newspaper advertisement

Corporate Brand &CSR wall of fame journal toolkit

T-Shirt of Corporate Brand &CSR

Social Media Promo via Key Account Linkedin, Twitter, Facebook

Bank Mandiri: 129 00105 11711 || widyanto@adconnect.co.id || +62812 1861 6908 Page 9 of 13

Banner
Size

: 5 m x 1.5 m

Sponsor space

: 20%

Design

: Committee

Production

: Committee

Amount

: 5 pieces

SPONSOR
CORPORATE BRAND &CSR
EVENT

Poster
Size

: A-3 Full color

Sponsor space

: 25%

Design

: Committee

CORPORATE
BRAND &CSR
EVENT

Production

: Committee

SPONSOR

Amount

: 1000 sheets

Certification
Size

: Standard

Sponsor space

: 10%
SPONSOR

Design

: Committee

Production

: Committee

Amount

: 150 sheets

CORPORATE BRAND &CSR EVENT

Speaker

Speaker Appreciation

Appreciation

Size

: Standard

Ruang sponsor

: 20%

Design & Production

: Committee

CORPORATE BRAND
&CSREVENT

SPONSOR

Bank Mandiri: 129 00105 11711 || widyanto@adconnect.co.id || +62812 1861 6908 Page 10 of 13

T-Shirt
Size

: Standard

Sponsor space

: 7%

Design

: Committee

Production

: Committee

Amount

: 250pieces

CORPORATE
BRAND
&CSREVENT

Sponsor

Charter
Size

: Standard

Sponsor space

: 20%

Design

: Committee

Production

: Committee

Charter
CORPORATE
BRAND &CSR
EVENT

Sponsor

ID Card
Size

: Standard
NAME

Sponsor space

: 20%

Design

: Committee

Production

: Committee

MEMBER

SPONSOR

Bank Mandiri: 129 00105 11711 || widyanto@adconnect.co.id || +62812 1861 6908 Page 11 of 13

Leaflat
Size

: Standard

Sponsor space

: 20%

Design

: Committee

CORPORATE
BRAND &CSR
EVENT

Production

: Committee

SPONSOR

Amount

: 500 sheets

Sticker
Size

: Standard

Sponsor space

: 20%

Design

: Committee

Production

: Committee

Amount

: 1000sheets

CORPORATE
BRAND &CSR
EVENT
SPONSOR

Media Partner:

Bank Mandiri: 129 00105 11711 || widyanto@adconnect.co.id || +62812 1861 6908 Page 12 of 13

Formulir Kepesertaan Perusahaan

Yang bertanda tangan dibawah ini

Perusahaan

Bergerak Bidang

Nama

Jabatan

Alamat

Telp./HP

Fax

Menyatakan bahwa kami berminat sebagai sponsor dalam kegiatan Women Empowerment - The 8th
International Corporate Brand &CSR Summit 2016, pada paket: (lingkari sesuai pilihan)
1. Sponsor Diamond
2. Sponsor Platinum
3. Sponsor Gold
4. Sponsor Silver
5. Sponsor Bronze

Kami menyetujui segala peraturan dan ketentuan mengenai pembayaran

......................, .................... 2016

Peserta,

......................
Nama jelas
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