Beruflich Dokumente
Kultur Dokumente
TM
BE a PRO Parent
Safety Index Report 2013
TM
Sponsored by:
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
Executive
Summary
In 2013, the Internet Keep Safe Coalition
(iKeepSafe) assessed American families
competence and attitudes surrounding all
six known online safety risks experienced
by K-12th-grade children.
Close to 3,700 parents nationwide
participated in the online survey. All
respondents were at least 18 years or older
and had at least one child under the age of
18 living with them.
TM
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
Background
Story
The story of iKeepSafe BEaPRO starts
in 2008, when the Rochester Institute of
Technology (RIT) surveyed 40,000 New
York-based students on their internet
usage. A report was created from those
findings, highlighting the leading digital
offences committed by K-12th-grade
children.
Pillar 1: Balance
Pillar 2: Ethics
a
Pillar 3: Privacy
Pillar 4: Relationships
Pillar 5: Reputation
Pillar 6: Online Security
iKeepSafe BEaPRO Parent teaches adults
essential technology skills and habits, how
to model technology-positive behavior,
and how to quickly get their children up to
speed.
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
Introduction
When it comes to their childrens online
safety, moms and dads often dont know
what they need to know, and they dont
know where to start looking for answers.
iKeepSafe recognizes this gap in knowledge
and the need for guidance. Our Online
Safety Index report identifies the six core
competenciesThe Six Pillars of Digital
Citizenship and Wellnessthat lead to
youth success in our digitally connected
culture. It casts light on the areas in which
parents feel either confident or uniformed.
Studies show that kids turn to their parents
www.ikeepsafe.org/beaproparent/info
Pillar 1
Balance
KEY FINDINGS
Many parents say they put limits on the
types of online activities their children
take part in. When it comes to making
household rules around striking a balance
between time spent on and offline, parents
indicate the following:
BE a PRO Parent
TM
OVERALL FINDINGS
BALANCE TRENDS
Moms and dads are setting rules around
limiting the use of electronic media in their
childs bedroom (69%).
Of the 69% of parents who have set
balance limits, 48% say the rule is set in
place and enforced, while 21% say they
have made the rule but do not follow up
consistently.
Families are starting to make choices about
when to be and when not to be reachable
rather than always being wired (61%).
Of the 61% of parents who are setting
balance rules, 35% have made the
rule and make sure that its followed,
whereas 26% have put the rule in place
but dont implement it on a daily basis
AREA OF CONCERN
Families could enjoy a few more Zs if they
set and enforced rules around charging
devices where they cant interrupt sleep:
only 36% of families do this.
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
www.ikeepsafe.org/beaproparent/info
Pillar 2
Ethics
BE a PRO Parent
TM
KEY FINDINGS
Parents feel strongly about how their
children behave online. When it comes to
teaching their kids the ethical usage of
digital media and devices, they say the
following:
ETHICAL TRENDS
Parents are talking to their children about
avoiding piracy and stealing of any kind
online (67%).
Of the 67% of parents who have spoken
to their children about ethical digital
usage, 48% have done so within the
past year, while 19% have had the
conversation more than a year ago.
Parents are talking to their children about
how to respect themselves and others
online (75%).
Of the 75% of parents who have talked
to their children about their online
conduct, 58% of parents have made this
a topic of conversation within the last
year versus 17% who have brought it up
more than twelve months ago.
AREA OF CONCERN
Almost half of the parents surveyed havent
taught their kids how to respond if they see
bullying or harassment online (49%).
OVERALL FINDINGS
Parents know that they have to open the
dialogue around the expectations and
limitations they place on their childrens
online behavior (78%).
They drill down even further by determining
what their kids can create and share online
(74%).
Conversations emphasizing the importance
of avoiding piracy or any other type of
online stealing are taking place but not
quite to the degree of the aforementioned
discussions.
Adults focus on plagiarism, teaching their
kids and teens that sources of information
and ideas should always be acknowledged
(45% have done this in the past year; 19%
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
www.ikeepsafe.org/beaproparent/info
Pillar 3
Privacy
KEY FINDINGS
Privacy is a topic of concern that motivates
parents to head cyber crooks and
bullies off at the pass. When it comes to
protecting their families data, they share
the following:
BE a PRO Parent
TM
OVERALL FINDINGS
Eight in ten parents have adjusted and
changed their social networking privacy
settings: (81%).
PRIVACY TRENDS
AREA OF CONCERN
One in three parents dont talk to their
children about how the apps they
download can impact their privacy (34%).
Of the remaining parents in the study,
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
10
www.ikeepsafe.org/beaproparent/info
Pillar 4
Reputation
BE a PRO Parent
TM
KEY FINDINGS
Parents are teaching their families how to
protect their reputations. When it comes to
managing personal information online, they
claim the following:
REPUTATION TRENDS
They are starting to manage personal
information thats available online (84%).
Of the 84% of parents who have taken
steps to oversee their public data, 63%
have reported doing so in the last twelve
months, while 21% havent engaged in
this activity in over a year.
The majority are teaching their children
the importance of not sharing private
information about themselves, their family
members, and their friends online (77%).
Of the 77% of parents who have spoken
to their kids about keeping personal
data private, 59% have discussed this
subject within the year and 18% havent
brought it in the last twelve months.
AREA OF CONCERN
Few families are searching their identities
across search engines like Google, Yahoo,
and Bing: only 36% of families have done
this within the past year.
OVERALL FINDINGS
Moms and dads talk about onlinereputation protection with their families
(71%). Theyre teaching their kids and teens
how to post positive material that will
attract college recruiters and employers
(66%).
And theyre actively protecting their
childrens reputations (49% within the year,
21% more than a year ago), going so far
as to edit or delete information that may
possibly harm them (57%).
Adults are doubling efforts by educating
their young ones on the permanence of
online contentonce information is shared
it can be manipulated, shared, and stored
by someone else (74%).
11
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
12
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
Pillar 5
Relationships
KEY FINDINGS
While the majority of parents are deeply
concerned with how they behave
online, they dont necessarily attribute
better friendships to the types of online
connections they make. When it comes
to engaging respectfully on the internet,
moms and dads state the following:
TM
OVERALL FINDINGS
RELATIONSHIP TRENDS
They are teaching children not to say
anything online that they wouldnt say in
person (84%).
Of the 84% of adults who have taught
their kids not to hide behind a
keyboard, 48% and 36% strongly agree
and agree respectively that this is the
correct code of online conduct.
Family members are using social media
and cell phones to enhance healthy
relationships (86%).
Of the 86% of family members who
positively use social networking and
mobile phones, 30% strongly agree that
these communication methods improve
their friendships, while 56% agree.
AREA OF CONCERN
Close to half of surveyed parents dont
believe that their childrens online
connections improve their friendships
(46%).
13
RELATIONSHIPS: 51% of
parents feel that social
media has enhanced their
relationships.
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
14
www.ikeepsafe.org/beaproparent/info
Pillar 6
Online Security
BE a PRO Parent
TM
KEY FINDINGS
Adults feel confident in the steps they take
to mitigate risks on the internet. In terms
of behaving securely online, they say the
following:
AREA OF CONCERN
Parents know how to create strong login
credentials but few are teaching their
children how to do it. Specifically, 93% of
parents have created strong passwords (i.e.,
they include a mix of lower and uppercase
letters, numbers, and symbols), but less
15
OVERALL FINDINGS
Much like Pillar 4 Reputation, Pillar 6 Online
Security ranks high in terms of confidence
felt by parents. Most adults have conducted
financial transactions within the last year on
sites that they know are reputable (79%).
Moms and dads feel they know their way
around PC security as well, with 76% in the
last year choosing to keep their software
current through automatic updates.
Other parents know to employ additional
safety measures like turning off their
computers when not using them (87%) and
installing antivirus and malware protection
on their computers and mobile devices
(91%).
Wireless networks get ample attention, too,
as 90% of surveyed adults say they use
network keys to protect themselves from
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
16
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
Methodology
The iKeepSafe BEaPRO Parent Safety
Index report is a research project focused
on parents. All respondents were age
18-years or older and had at least one
child under the age of 18 living in their
household.
The questionnaire was designed by and
in close consultation with iKeepSafe.
Crux Research programmed, hosted and
tabulated the study. Respondents were
drawn from the Research Now panel.
17
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
18
www.ikeepsafe.org/beaproparent/info
BE a PRO Parent
TM
Who Is
iKeepSafe?
iKeepSafe, a 501(c)(3) nonprofit, is a broad
partnership of globally recognized internet
safety experts and thought leaders who
work together to keep kids safe across
digital devices.
The coalition provides innovative resources,
including parent tutorials and educational
materials. iKeepSafe uses its unique
partnerships to share safety resources with
families worldwide.
19
www.ikeepsafe.org/beaproparent/info