Beruflich Dokumente
Kultur Dokumente
ANKIT KOHLI
Page 1
ACKNOWLEDGEMENT
There are many people to whom i owe gratitude, without the help of whom i wouldnt have
been able to complete this project successfully.
Firstly, i would like to thank my mentor Mr. Manish Shukla for giving me an opportunity to
work on this project.
I also would like to thank all the respondents who gave their precious time . Also, i thank all
our colleagues who have always extended a helping hand whenever needed.
I would also like to thank my coordinator Ms. Sheetal and my HR person Ms. Divya for their
co-operation
I hope i have been able to do justice to the project and also to the people who have given us
their precious time and helped with their inputs.
ANKIT KOHLI
Page 2
SR NO
PAGE NO.
1)
2)
About Donear
3)
Donear Exports
7-8
4)
5)
Agenda of project
10
6)
11
7)
Cities Visited
11
8)
Markets Visited
12
9)
13-16
10)
17
11)
18-29
ANKIT KOHLI
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ANKIT KOHLI
Page 4
DONEAR with its three decades of expertise in the textile industry is a reputed and fastest
growing fashion fabric brand creating a wide variety of exotic; Suitings, Trouser & Shirting
Fabrics.
Donear primarily caters to the middle and the premium segments with high quality apparel
fabrics that are woven with Natural Fibres, Synthetic Fibres and its Various Blends.
Fabrics created by Donear have steadily captured the domestic textile markets as a result of
its well-planned and expanding sales network consisting of; 44 Agents, 290 Wholesalers and
12000 Retailers, that are spread in all the 29 States & 7 Union Territories of India.
Similarly, fabrics created by Donear have a wider reach in the overseas markets too, with
exports to over 28 Countries across the globe.
Donear currently produces 11 million metres of fabric annually in its production unit located
at Silvasa - UT of Dadra & Nagar Haveli.
To augment the production capacity further, another plant with an investment of US $ 27
million is being set up at Surat - the textile hub of western India. This will lead to an increase
in the total production capacity up to 17.5 million metres of fabric per annum.
ANKIT KOHLI
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DONEAR EXPORTS
Donear is in a position to export these varieties of fabrics either with its brand DONEAR,
or can also supply with the desired specifications provided by the customer, in terms of
packaging, selvedge etc.
To keep itself updated, Donear regulary attends various Trade Shows that are held worldwide. It also regularly participates in the 'TEXWORLD TRADE FAIR' that is held twice in
a year in Paris, France
The fabrics that are exported by Donear have Several End Uses like:1.
2.
3.
4.
5.
6.
7.
8.
Suits
Trousers
Jackets
Skirts
Workwear
Uniforms
Corporate Wear
Ladies Top
The Various Blends of fabrics which are exported abroad comprise of:1.
2.
3.
4.
5.
6.
7.
8.
9.
100% wool
Polyester/Viscose
Polyester/Wool
Polyester/Cotton
Lycra Cotton
Linen Cotton
100% Linen
100% Cotton
Cotton Modal
Wholesalers
Distributors
Garment Manufacturers
Large Retailers
Buying Houses
Depatmental Stores
ANKIT KOHLI
Page 6
The Suiting, Trouser and Shirting Fabrics produced by Donear are provided to
prestigious Garment Makers and Wholesalers to over 37 Countries that are
located in regions like:1.
2.
3.
4.
5.
6.
7.
North America
South America
Europe
Gulf
Middle East
Far East
Middle East Asia
Considering the ever growing demands for Donear's fabrics abroad, the exports percentage is
slated to increase by upto 25%, due to its expansion plans, taking the totalproduction from the
present 11 million to 17.5 million metres of fabric every year. And with an increase in the
production of cotton fabrics, Donear will be able to expand its activities and clientele in the
US & Europe.
ANKIT KOHLI
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D'Cot Qualitywear
DONEAR QSF
DONEAR GIFTS 4 U
ANKIT KOHLI
Page 8
DONEAR INTERNATIONAL
DONEAR
INTERNATIONAL
WITH
FIT
AGENDA
Discover untapped markets
ANKIT KOHLI
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ANKIT KOHLI
Page 10
Chandni Chowk
East Of Kailash
Govindpuri
Kalkaji
ANKIT KOHLI
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5. Lajpat nagar
6. Kamla Nagar
7. Karol Bagh
8. Sarojini Nagar
9. Badarpur
10.
Connaught
Place
11.
12.
13.
14.
Shahdara
Rohini
Pitampura
Pachim
Vihar
15.
Khan
Market
16.
17.
Bhogal
Mayur
Vihar
18.
19.
20.
21.
22.
23.
24.
Faridabad
Noida
Gurgaon
Ghaziabad
Mehrauli
Khanpur
Malviya
Nagar
25.
26.
Saket
Patel
Nagar
27.
28.
Janakpuri
Moti
Nagar
29.
Laxmi
Nagar
30.
Gandhi
Nagar
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ADVERTISMENT.
5. INCENTIVES TO DISTRIBUTORS AND RETAILERS TO PROMOTE THIS
BRAND.
6. FOLLOW UP BY SALES PEOPLE SHOULD BE EFFECTIVE AND
EFFICIENT.
7. NEW DESIGNS, VARIETY, COLOUR SHOULD BE TAKEN CARE OFF.
8. A SMALL GIFT TO CUSTOMERS ON PURCHASE OF PARTICULAR
AMOUNT OF FM PRODUCT SHOULD BE PROVIDED. Eg. A Watch, A Pen.
9.
10. PENETRATION
ANKIT KOHLI
Page 15
195
Interested
ANKIT KOHLI
35
Page 16
Not interested
160
Not interested-reason
Low saleable
Price high
No service/unaware/low demand
138
22
Policy issue
Total Number
160
CONCLUSION
Now days various textile companies like Raymond, Siyaram, Ried and Taylor are coming up
with new innovations, design, varities to strive in this competitive world. Hence donear
needs a lot of changes as suggested above.
After conducting an intense research in Delhi&NCR we have come up that people prefer
brands which have a good brand name along with good advertisments. hence first of all fm
should concentrate on good quality and attractive advertisments.
Quality along with variety and design is also prefered by the people. people are ready to shell
out more money if they get a better brand with a good brand name.
A good fabric with softness and shining is also considered important by the customers.
ANKIT KOHLI
Page 17
Feedback by Retailers
Date
13
May
ANKIT KOHLI
Location
chandni chowk
Remarks
Mr raghu explained about various m
chandni chowk
chandni chowk
chandni chowk
chandni chowk
chandni chowk
chandni chowk
chandni chowk
Sai Textiles
Suresh Textiles
Nav Durga collection
Swatantra Textiles
Himmat Collection Pvt
Page 18
14-May
15-May
16-May
18-May
19-May
chandni chowk
east of kailash
east of kailash
east of kailash
east of kailash
east of kailash
raj fashions
Luthra Cloth House
Dress code
Pankaj cloth house
Pankaj cloth house
Raymond shop
east of kailash
south extension
govinpuri
kalkaji
kalkaji
kalkaji
leave
lajpat nagar
lajpat nagar
lajpat nagar
lajpat nagar
lajpat nagar
lajpat nagar
lajpat nagar
lajpat nagar
karol bagh
karol bagh
karol bagh
karol bagh
karol bagh
karol bagh
karol bagh
karol bagh
karol bagh
Narang Textiles
Rustagi Cloth House
Mukesh Tailors Designers
Umang Fabric Shop
Sameer Fashion
G K Tailors & Drapers
Ahujha tailors and drapers
Harman singh bishan singh
Raymond shop
Westend
Siyaram F To F
New Fabrico
MH-2 designer
Gwalior exclusive
Jayant Fabric, ried and
taylor
harish chandra&co
Saurabh fine clothing
Embassy tailors and
darpers
Raymond and Grasim shop
Sobha Singh Ishar Singh
M.S Creation
Maharani Cloth House
Shobha Singh Ishwar
Singh
Kapur Textile Emporium
R.K.sons
Adarsh vasta bhandra
karol bagh
karol bagh
karol bagh
karol bagh
karol bagh
karol bagh
karol bagh
karol bagh
20-May
ANKIT KOHLI
karol bagh
kamla nagar
kamla nagar
Page 19
21-May
22-May
23-May
24-May
25-May
26-May
27-May
28-May
29-May
kamla nagar
kamla nagar
kamla nagar
delhi
kamla nagar
kamla nagar
kamla nagar
kamla nagar
kamla nagar
kamla nagar
sarojni nagar
sarojni nagar
sarojni nagar
sarojni nagar
sarojni nagar
sarojni nagar
delhi
delhi
sarojni nagar
badarpur
badarpur
badarpur
badarpur
badarpur
badarpur border
badarpur
connaught place
connaught place
connaught place
connaught place
connaught place
connaught place
connaught place
connaught place
connaught place
connaught place
connaught
place/paharganj
connaught
Bombay Fashion House
place/paharganj
connaught place/paharganj
connaught
place/paharganj
connaught
ANKIT KOHLI
payal shirting and suitings said donear is for lower middle class
park avenue, raymonds
said we own franchise of park avene
suiting house
has top brands refuse to talk about do
national highway jam due to metro work spent 4 hrs in jam then re
shefali rerail
was focusing on raymonds and arwin
jain vastra bhandra
retailer refused tp entertain and didn
d'cot quality wear
even dcot store is keeping other loca
raymond
franschise of raymond owner said we
company is good
the shopee raymond smv
said donear is not popoluar in delhi a
Jay Kay Designer
said customer never ask for such bra
pankaj garments
said no one in this market keeps don
goyal textile
said donear is not popular , very low
Taneja sons
said we sell branded goods like raym
punjab cloth house
small retailer said we dont keep don
chander fabrics
said we dont sell donear quality is n
wishan dass&co
said we are busy come later
waiting for courier from donear at home and did project work
weekly off
visited market but market closed due to pm oath took snaps of clos
Gupta Vastralaya
said lower class people come to buy
Gupta Cloth & Tailors
donear is sold in this badarpur marke
Shahjad Cloth House
said we are already doing business w
Shree balaji cloth
said donear fabric is good but we are
Punjab vastra bhandar
donear used to be brand name earlier
The Raymond Shop
raymond showroom said we dont se
Gaurav Cloth Emporium
said donear is not in demand in delhi
Pavitra Agency
Refused to answer my query said com
Aura Fashion
said here only 1 out 10 buy donear in
The Raymond Shop
said we dont sell donear
Reid & Taylor Shop
owner said policies of ried n taylor is
Vaish At Rivoli Fine
said in this market high class people
M Ram & Sons
failed to identify the brand and then
Digjam Exclusive
said we keep only digjam, said dema
Loke Nath & Co
refused to see samples said we are bu
Tara Chand Sain Ditta
oldest shop in cp said donear used to
Jean House
said donear is popular in mp n bihar
Fashion Home
said we dont sell such brands as peo
Page 20
30-May
31-May
place/paharganj
shahdara
shahdara
shahdara
shahdara
shahdara
shahdara
Rohini
Rohini
Rohini
Rohini
Rohini
02-Jun
Rohini
pachim vihar
pachim vihar
pachim vihar
pachim vihar
03-Jun
04-Jun
05-Jun
06-Jun
07-Jun
ANKIT KOHLI
pachim vihar
shahdara
shahdara/seelampuri
shahdara
khan market
khan market/jangpura
khan market
bhogal
bhogal
mehurali
khanpur
tulagabad
saket
saket
malviya nagar
K
malviya nagar
malviya nagar
malviya nagar
delhi
faridabad
faridabad
faridabad
faridabad
faridabad
Page 21
08-Jun
09-Jun
10-Jun
11-Jun
12-Jun
13-Jun
14-Jun
15-Jun
16-Jun
17-Jun
18-Jun
19-Jun
20-Jun
ANKIT KOHLI
delhi
skaket/malviya nagar
saket
malviya nagar/yusuf
sarai
J.S
TAILOR/dakshinpuri
patel nagar
patel nagar
patel nagar
patel nagar
rajouri garden
moti nagar
moti nagar
moti nagar
moti nagar
moti nagar
leave
east delhi/nirman viahr
laxmi nagar
laxmi nagar
vivek vihr/seemapuri
noida sector 27
noida sector 12
noida
noida harola market
noida sector 27
weekly off
Gandhinagar
Gandhinagar
Gandhinagar
Gandhinagar
Gkandhinagar
delhi
gurgaon main sadar
bazar
gurgaon khandsa road
gurgaon sadar bazar
gurgaon
gurgaon sushant lok
gurgaon kapasara
gurgaon mgf mega city
gurgaon sector 4
gurgaon sadar bazar
gurgaon sadar bazar
weekly off
Ghanshyam & Co
Arvind Ltd
C LAL Textile
J.S TAILOR
refuse to entertain me
said we dont keep such brands custo
good old shop explained me about va
said no one ask for donear so we don
said we deal with famous brands don
Page 22
21-Jun
22-Jun
23-Jun
gurgaon
gurgaon
Sidhartha Vastralya
Rachna emporium
Rahman Cloth House
Anand emporium
sharma tailors and drapers
weekly off
Fancy Cloth Emporium
Kumar Sons Tailors &
Drapers
The apparels
Rajat Clothiers
roopali exclusive
Vashishth Vastra Bhandar
Prakash Cloth House
Harinath Jitendra Nath
Prem Sons Cloth Merchant
Sushobhit Selection
Classic Cloth Emporium
Harisaran Raghuvansh
Kumar
Prem Sons Cloth Merchant
A Sons Raymond Suiting
Siyarams Shop
Power Tailor & Cloth
House
Megha Collections
Gupta Emporium
Formal Design Studio
Grover Tailors & Drapers
26-Jun
janakpuri market
janakpuri market
ghaziabad
ghaziabad
ghaziabad
ghaziabad
ghaziabad
ghaziabad
ghaziabad
ghaziabad
27-Jun
ghaziabad
ghaziabad
ghaziabad
mayur vihar
24-Jun
25-Jun
mayur vihar
mayur vihar
mayur vihar
mayur vihar
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ANKIT KOHLI
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