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Despite their apparent simplicity, effective graphic design is not created randomly or by
chance. Outstanding graphic design follows design principles that aid in their success.
These principles are conceptual ideas that assist graphic designers in the creation of great
designs.
Rhythm and unity are the design principles that bring everything
together. By repetitions of a visual image rhythm imparts a sense of
organization that brings a graphic together. The design principle of
unity dictates that everything on the page is visually joined to
something else thus giving the work a feeling of wholeness or
“oneness”.
To maximize the relationship between design elements proportion and scale are
typically used. Scale controls object size while proportion manages size ratio. Both make
sure everything is well balanced and ensure a smooth and eye-catching design.
Emphasis is the design principle that makes sure attention is drawn to
the most important part of a design. This can be seen in the design to
the left. This design uses scale and proportion to draw your attention
to the main focal point.
Graphic design principles, used correctly in a balanced way, are the keys to an effective
and elegant design that can successfully deliver its message in a dynamic way.