FINAL REPORT

ON
EXECUTIVE TRAINING
TITLE: To sell 24 Demat accounts worth
Rs.2,00,000/- for 3 months for XYZ Limited in Nagpur
city.

CONTENT
1. INTRODUCTION
2. COMPANY PROFILE
3. OBJECTIVE
4. TARGET/TASKS SET
5. STRATEGY ADOPTED
6. ACHIEVEMENTS
7. ANALYSIS OF PERFORMANCE Vs TARGET
8. LIMITATIONS
9. LEARNING IN THE EXECUTIVE TRAINING
10. AWARDS/REWARDS RECEIVED DURING EXEUTIVE TRAINING
11. CONCLUSION

INTRODUCTION

FINANCIAL SYSTEM
The financial is one of the most important inventions of the modern society. The phenomenon of
imbalance in the distribution of capital or funds existed in every economic system. There are
areas or people with surplus funds and there are those with a deficit. A financial system
functions as an intermediary and facilitates the flow of funds from the areas of surplus to the
areas of deficit. A financial system is a composition of various institutions, markets, regulations
and laws, practices, money managers, analysts, transactions and claims and liabilities.

The functions performed by a financial system are:

THE SAVINGS FUNCTION:
LIQUIDITY FUNCTION:
PAYMENT FUNCTION:
RISK FUNCTION:
POLICY FUNCTION:

COMPANY PROFILE
XYZ LIMITED
XYZ is one of the top retail brokerage houses in India with a strong online trading
platform. The company provides equity based products (research, equities, derivatives,
depository, margin funding, etc.). It has one of the largest networks in the country with
704 share shops in 280 cities and Indias premier online trading portal With their
research expertise, customer commitment and superior technology, they provide
investors with end-to-end solutions in investments. They provide trade execution
services through multiple channels - an Internet platform, telephone and retail outlets.

XYZ provides 4 in 1 account.

-

Demat a/c
Trading a/c: for cash calculation
Bank a/c: for fund transfer
Dial and Trade: for query relating trading

Products:

Mutual fund schemes

Insurance
Portfolio Management System
Shares online and offline
Bonds
Fixed Deposits
Commodities

Out of these we have to mostly sell demat accounts and Mutual Funds.

Demat account:
XYZ is a depository participant. This means that we can keep the shares in
dematerialized form in XYZ. But for this one has to the demat account in XYZ.
Dematerialization is the process by which a client can get physical certificates converted
into electronic balances maintained in his account with the DP.

In XYZ, under demat account there are two types of terminals.

TYPE
OF
DEMAT DEPOSIT (Refundable)
ACCOUNT TERMINAL

CHARGES (nonrefundable)

Rs.5000

Rs.750

Rs.10000

Nil

Rs.5000

Rs.1000

Rs.10000/25000

Nil

Features of Trading With XYZ:

1.
2.
3.
4.
5.
6.
7.
8.

Freedom from paperwork

Instant credit and money transfer
Trade from any net enabled PC
After hour orders
Online orders on the phone
Timely advice and-research reports
Real-time Portfolio tracking
Information and Price alerts.

FINANCIAL CAPABILITY
Taking in to consideration all its assets and liabilities company is valued at around Rs.
750-850 crores.

HIERARCHY IN XYZ
There are 14 main hierarchical levels in XYZ:
1) Trainees
2) Super trainees
3) Sales executives
4) Assistant sales manager
5) Area sales manager : Mr. Chirag Joshi
6) City sales manager
7) Assistant branch manager
8) Branch manager
9) Regional head
10)Cluster head
11) Business head
12) Country head
13) Directors
14) CEO

SWOT ANALYSIS OF XYZ

STRENGTHS

First brokerage firm to go online.

WEAKNESSES

High brokerage charges but

now they have overcome this by
a new prepaid scheme in which
brokerage is reduced to half.

Products
PMS Services.
Technology
Online fund transfer.
Research reports.
Clients (average of 15,000 accounts
per year)

Recommendations from clients.

Free Demat a/c opening.
Low annual maintenance charge

OPPORTUNITIES

Huge market.

THREATS

Volatility of the share market.

Competitors.

Account opening:
Opening a DP account with XYZ
One can open a Depository Participant (DP) account, either through a XYZ branch or
through a XYZ Franchisee center.
There is no fee for opening DP accounts with XYZ. However a nominal deposit
(refundable) is charged towards services which will be adjusted against all future
billings.
All investors have to submit their proof of identity and proof of address along with the
prescribed account opening form.

List of Documents required to open an account with XYZ:

1) Proof of Identity
You can submit a photo copy of any of the following
o
o
o
o
o
o

Voter ID
Passport
PAN Card
MAPIN UID Card
Driving License
Photo I card issued by Employer registered under MAPIN

2) Copy of Ration Card

3) Address Proof
You can submit a photo copy of any of the following
o
o
o
o
o
o
o
o

Voter ID Card
Driving License
Passport
Ration Card
Telephone Bill
Electricity Bill
Leave-License
Bank Passbook

o Latest Bank Statement

o Insurance Policy
o Flat Maintenance Bill
4) A copy of cancelled cheque
5) Nominee photograph, if filled
6) Signed Photograph of all holders
BROKERAGE STRUCTURE OF XYZ
BROKERAGE:
INTRADAY

DELIVERY

CASH- EQUITIES

0.05%

0.5%

FnO

0.05%

PREPAID SCHEME

0.025%

0.25%

XYZ has tie up with the following banks:

HDFC
Axis Bank

IDBI

Citi Bank

IndusInd Bank

Union Bank

ICICI

Oriental Bank Of Commerce

MINIMUM INVESTMENT IN MUTUAL FUND:

INVESTMENT

MINIMUM AMOUNT

Mutual Fund (Any Company)

5000

Systematic Investment Plan (Any

Company)

500

ADVANTAGES OF XYZ:
1. Online trading is very user friendly and one doesn't need any software to
access.
2. They provide good quality of services like daily SMS alerts, mail alerts, stock
recommendations etc.
3. XYZ has ability to transfer funds from most banks. Unlike ICICI Direct, HDFC
Sec, etc., so investor not really needs to open an account with a particular bank
as it can establish link with most modern banks.

CUSTOMER

Business class people (high class)

High Net worth Individuals

Service class people

Government Employees

Young Adults (19-30 yrs.)

Adults (35-50 yrs.)

HUF (Hindu Undivided Family)

Women (literate and working)

OBJECTIVE:
To project XYZ as an authority in the retail stock trading business.

To execute business for the company by selling demat accounts and mutual
funds.

To study the various products of the company.

To know how to open and close the calls.

To learn the online terminal used for trading.

To know the various policies of the company.

To know how to handle various types of customers.

To know various reasons for market fluctuations.

To learn to manage time.

To gain practical knowledge of the market.

To have a practical experience of working in a reputed organization.

TARGETS / TASKS:
TARGETS
To sell 24 Demat accounts worth Rs.2,00,000/- for 3 month for XYZ Limited at
Nagpur.
To sell 2 Demat accounts per week for 3 months for XYZ limited at Nagpur.
To sell Mutual Funds of various companies through XYZ Limited in Nagpur city
for 3 months.

TASKS
To collect the leads.
To do the telecalling and take appointments.
To attend the appointment on prescribed time.
To tell the client about the company and its products.
To tell the client about the advantages of opening a demat account with XYZ
limited.
To convince the clients to do Online Trading.
To explain him the terms and conditions of the product.
To convince the client to open Demat account at XYZ ltd.

 To give a live demo of how the online terminal works.

By means of presentation explaining them how to trade online.
To take signatures of the client on the KYC (know your customer) form.
To collect the documents required to open a demat account.
To fill up the KYC form for the customer.
To install the software in the client`s computer.
To make the client trade.
To sell the mutual funds.
To get the references from the client.
To conduct seminars in the banks and good companies.
To submit the daily report of myself and of all the 6 people in my group to the
company guide.

WEEKLY ANALYSIS:

LEARNINGS:
Importance of information technology in the field of stock broking is immense.

Stock broking companies run with the help of IT.

The terminal through which the brokers buy and sell shares is a software that
completely depends on the internet. For XYZ, this terminal has been designed by
the software company Spider.

Buying and selling through internet is fast. As soon as the prices of the shares
goes up or comes down then they can be sold or purchased instantly within
seconds.

Customer Relationship is very necessary for the company to retain the

customers.

In XYZ I have learned how to maintain good relations with the customers by
giving them the proper service and solving their queries regarding the share
market.

I have also learned how to maintain good relation with the employees and the cotrainees.

In XYZ Ltd. I have learned a lot relating to the finance.

Learned the meaning of the words that are mostly used in the share market.

 Learned about various products of the XYZ Limited.

Learned various aspects regarding Share Market.
Learned about various products used in the share market especially Demat
accounts and Mutual Funds.
Learned how to use online trading terminal.
Enhanced my communication and convincing skills.
Learned how to take appointments.
Learned how to approach the customers.
Learned how to open and close the calls.
Learned how to interact with people, how to convince them and guide them in
trading.
Learned the various policies of the company.

Learned to manage time properly.

Learned the importance of the Excel sheet. I maintained all my daily records in
the Excel sheet.
Got the practical knowledge of the market.
Had a practical experience of working in a reputed organization.

AWARDS/REWARDS:
I received the stipend of Rs.269/- in the month of June.