An insight into the working of a ban k

ICICI BANK
A project report

By: Ayush Bisht

Hashvardhan Sharma
Sidharth Sharma

Visiting cards collected:

Acknowledgements
We would like to express my special thanks of gratitude to my teacher Mrs.Reena as
well as our head of department who gave me the golden opportunity to do this
wonderful project on exploring about a commercial bank which also helped me in doing
a lot of research and we came to know about so many new things, I am really thankful
to them.

Secondly we would also like to thank our parents and friends who helped us a lot in
finishing this project within the limited time.

We are making this project not only for attendances but to also increase my knowledge.

THANKS AGAIN TO ALL WHO HELPED US.

Contents
I.

History

II.

Present network and status (Global, in India and in NCR)

III. Organization Structure

IV. Product and service description
V.

Other Products [3rd party products]

History
1 A BRIEF HISTORY OF ICICI BANK
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial
institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank
was reduced to 46% through a public offering of shares in India in fiscal 1998, an
equity offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's
acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001,
and secondary market sales by ICICI to institutional investors in fiscal 2001 and
fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the
Government of India and representatives of Indian industry. The principal
objective was to create a development financial institution for providing mediumterm and long-term project financing to Indian businesses.
In the 1990s, ICICI transformed its business from a development financial
institution offering only project finance to a diversified financial services group
offering a wide variety of products and services, both directly and through a
number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first
Indian company and the first bank or financial institution from non-Japan Asia to
be listed on the NYSE.

After consideration of various corporate structuring alternatives in the context of

the emerging competitive scenario in the Indian banking industry, and the move
towards universal banking, the managements of ICICI and ICICI Bank formed the
view that the merger of ICICI with ICICI Bank would be the optimal strategic
alternative for both entities, and would create the optimal legal structure for the
ICICI group's universal banking strategy. The merger would enhance value for ICICI
shareholders through the merged entity's access to low-cost deposits, greater
opportunities for earning fee-based income and the ability to participate in the
payments system and provide transaction-banking services. The merger would
enhance value for ICICI Bank shareholders through a large capital base and scale
of operations, seamless access to ICICI's strong corporate relationships built up
over five decades, entry into new business segments, higher market share in
various business segments, particularly fee-based services, and access to the vast
talent pool of ICICI and its subsidiaries.
In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the
merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI
Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI
Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January
2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High
Court of Judicature at Mumbai and the Reserve Bank of India in April 2002.
Consequent to the merger, the ICICI group's financing and banking operations,
both wholesale and retail, have been integrated in a single entity.

2 PRESENT NETWORK AND STATUS

The Bank has a network of 3,845 branches and 12,012 ATMs in India, and has a
presence in 19 countries.
ICICI Bank is one of the Big Four banks of India, along with State Bank of India,
Punjab National Bank and Bank of Baroda. The bank has subsidiaries in the United
Kingdom, Russia, and Canada; branches in United States, Singapore, Bahrain,
Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre; and
representative offices in United Arab Emirates, China, South Africa, Bangladesh,
Thailand, Malaysia and Indonesia. The company's UK subsidiary has also
established branches in Belgium and Germany.
Subsidiaries
I.
Domestic

ICICI Prudential Life Insurance Company Limited

ICICI Lombard General Insurance Company Limited

ICICI Prudential Asset Management Company Limited

ICICI Prudential Trust Limited

ICICI Securities Limited

ICICI Securities Primary Dealership Limited

ICICI Venture Funds Management Company Limited

ICICI Home Finance Company Limited

ICICI Investment Management Company Limited

ICICI Trusteeship Services Limited

ICICI Prudential Pension Funds Management Company Limited

II.
International

ICICI Bank UK PLC

ICICI Bank Canada

ICICI Bank Eurasia Limited Liability Company

ICICI Securities Holdings Inc.

ICICI Securities Inc.

ICICI International Limited

Acquisitions

1996: SCICI Ltd. A diversified financial institution with headquarters in

Mumbai

1997: ITC Classic Finance. Incorporated in 1986, ITC Classic was a non-bank
financial firm that engaged in hire, purchase, and leasing operations. At the time
of being acquired, ITC Classic had eight offices, 26 outlets, and 700 brokers.

1998: Anagram Finance. Anagram had built up a network of some 50

branches in Gujarat, Rajasthan, and Maharashtra that were primarily engaged in
retail financing of cars and trucks. It also had some 250,000 depositors.

2001: Bank of Madurai

2002: The Darjeeling and Shimla branches of Grind lays Bank

2005: Investitsionno-Kreditny Bank (IKB), a Russian bank

2007: Sangli Bank. Sangli Bank was a private sector unlisted bank, founded
in 1916, and 30% owned by the Bahte family. Its headquarters were in Sangli in
Maharashtra, and it had 198 branches. It had 158 in Maharashtra and 31 in
Karnataka, and others in Gujarat, Andhra Pradesh, Tamil Nadu, Goa, and Delhi. Its
branches were relatively evenly split between metropolitan areas and rural or
semi-urban areas.

2010: The Bank of Rajasthan (BOR) was acquired by the ICICI Bank in 2010
for 30 billion. RBI was critical of BOR's promoters not reducing their holdings in
the company. BOR has since been merged with ICICI Bank..

3 ORGANIZATION STRUCTURE

Bindu Mittal
BM / CBM

Kapil
Malhotra

DBM [Deputy]

Abhishek
Ranjan

Value Banker

Shrey
Gughnani

Privilage Banker

Reema
Talwar

Senior Officer

Rahul
Junior Officer
ORGANIZATION CHART OF CONNAUGHT PLACE BRANCH
9A, Phelps Building, Connaught Place

AGM
Area General
Manager

MM2

MM1

DM2

DM1

AM
Assistant Managre

SO
Senior Officer

JO
Junior Officer

TYPICAL ORGANIZATION STRUCTURE AT ICICI BANKS

INFORMATION PROVIDED BY BRANCH EMPLOYE

3. ORGANIZATION STRUCTURE

Retail
Banking

Small
Enterprises

International
Banking

Corporate
Banking

Rural
Banking

I. Retail Banking
The branch network serves as an integrated channel for deposit
mobilization, selected retail asset origination and distribution of third-party
products, as well as the focal point for customer service. During fiscal 2011,
the Bank continued its focus on increasing the proportion of low-cost retail
deposits in its funding base. During fiscal 2011, its retail disbursements
increased as it focused on opportunities in residential mortgages, vehicle
finance and construction equipment finance. The Company also continued
to focus on cross-selling new products and products of its life and general

insurance subsidiaries to its existing customers. As of March 31, 2013, its

ATMs offer services such as opening fixed deposits, payment of credit card
and utility bills, payment of insurance premium, mobile re-charges and
ultra-fast cash.
II. Small Enterprises
The Company offers banking solutions to small and medium enterprises
across industry segments. The Company supports the growth of the
small and medium enterprises sector while adopting a cluster-based
financing approach for enterprises with a homogeneous profile in
industries, such as infrastructure, engineering, information technology,
education, life-sciences and agri-based businesses. The Company also
offers supply chain financing solutions to the channel partners of large
corporates.
III. Corporate Banking
The Bank offers a suite of corporate banking products, including rupee and
foreign currency debt, working capital credit, structured financing, loan
syndication and commercial banking products and services. The Company
also puts in place product specific teams with a view to focus on designing
financial solutions for clients spread across structured finance, project
finance, loan syndication and markets. The relationship team also works
with its Markets Group to assist customers in devising and executing risk
management strategies to address foreign currency, interest rate and
liquidity risks. Its loan syndication franchise enables the Bank to structure,
underwrite and syndicate rupee and foreign currency debt with Indian and
offshore investors. The Bank has built robust sector-specific syndication
skills across project finance, merger and acquisition (M&A) financing and
structured finance to provide optimal financing solutions.

IV. International Banking

The Companys international banking business is focused on meeting the
foreign currency needs of its Indian corporate clients and partnering them
in their global expansion, taking select trade finance exposures linked to
imports to India. ICICI Bank has subsidiaries in the United Kingdom, Russia
and Canada, branches in the United States, Singapore, Bahrain, Hong
Kong, Sri Lanka, Dubai International Finance Centre and Qatar Financial
Centre and representative offices in the United Arab Emirates, China,
South Africa, Bangladesh, Thailand, Malaysia and Indonesia. The Banks
wholly owned subsidiary, ICICI Bank UK PLC, has 11 branches in the
United Kingdom and a branch each in Belgium and Germany. ICICI Bank
Canada has nine branches. ICICI Bank Eurasia Limited Liability Company
has one branch.
The Company develops products and service offerings to meet the
requirements of the Non Resident Indian (NRI) community. The Bank
launched I-Express, an instant cross-border money transfer option for NRIs
through its select partners in the Middle East. The I-Express facility offers
the remitter an option of visiting any partner outlet for instant credit into the
beneficiary account maintained with ICICI Bank in India, at no extra cost.
The Company also launched Fixed Rupee on Money2India.com, a facility
that enables NRIs to send the exact rupee amount remittance to India since
the exchange rate is confirmed at the time of initiating the remittance.
V. Inclusive and Rural Banking
Inclusive and Rural Banking include offering credit to the rural market
through the Bank's branches and dedicated field teams and financial
inclusion through business correspondents. The Bank focuses on
improving its product and service offerings to meet the requirements of all
participants in the rural market, including farmers, traders, commission
agents, small processors and other medium agro-corporates. The Bank
focuses on building capacity to implement its financial inclusion plan. The
Bank also focused on opening accounts for routing benefit payments under
various government schemes and has received the mandate for opening
accounts of individuals under these schemes in certain states.

The Bank has also identified 25 business correspondents having a network

of over 7,500 customer service points, to service these customers. The
Bank provides basic financial services to the unbanked and underbanked
Population comprising small and marginal farmers, daily wage laborers,
beneficiaries of government. Around 47% of the Banks branches are in
rural and semi-urban areas
Treasury
The Bank provides provide foreign exchange and derivative products and
services to customers through its Markets Group. These products and
services include foreign exchange products for hedging currency risk,
foreign exchange and interest rate derivatives, such as options and swaps
and bullion transactions.

4 PRODUCTS AND SERVICES

1. Accounts
I.

Savings Account

That pay interest but cannot be used directly as money in the narrow sense of a
medium of exchange (for example, by writing a cheque).

II.
III.
IV.
V.
VI.
VII.
VIII.
IX.

Titanium privilege account

Gold privilege banking
Silver savings account
Regular savings account
Young stars account
Advantage women savings account
Senior citizens savings account
Basic savings account

You can apply for ICICI Bank Savings Account through any of the below channels:
I.
II.
III.
IV.
V.
VI.

Apply for Savings account online

Invite our Tab Banking officer to open your account
Call on our toll free number 1800 200 3045
Send an SMS 'TAB' to 5676766
Place request through our website
Visit nearest ICICI Bank Branch

Savings Account is available for Resident Individual (sole or joint account), foreign
national and Hindu undivided family (HUF) customers, who are above 18 years.
Customers below 18 years, can open a Young Stars / Smart Star Savings Account
and above 60 years can open a Life plus Senior Savings Account.

2. Deposits
I.

FD fixed deposit

Higher rate of interest than a regular savings account, until the given maturity
date.
II.

Tax Saving FD

Get a tax exemption on your savings under Section 80C of Income Tax Act, 1961.
III.

Money multiplier FD

Gives you the liquidity of a Savings Account coupled with high earnings of a Fixed
Deposit. This is achieved by creating a Fixed Deposit linked to your Savings
Account providing you the following unique facilities.
IV.

Security Deposits

A monetary deposit given to a lender, seller or landlord as proof of intent

V.

Advantage Deposits

Combination of fixed deposit and mutual fund investment, offering you the safety
of a fixed deposit and the returns of an equity fund. Advantage Deposit counters
equity-market fluctuations through Systematic Investment Plans.
VI.

RD Recurring Deposits

Help people with regular incomes to deposit a fixed amount every month into their Recurring Deposit
account and earn interest at the rate applicable to Fixed Deposits

VII.

Demat Account

Shares and securities are held electronically in a Dematerialized (or "Demat")

account, instead of the investor taking physical possession of certificates.
VIII.

3-in-1 Account

Banking, trading and demat accounts

IX.

Salary Account

ICICI Bank Salary Account is a benefit-rich payroll account for Employers and Employees.

3. Loans
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
IX.
X.
XI.

Home loans
Car Loans
Personal Loans
Gold Loans
Loan against securities
Commercial vehicle loan
Other loans
Insurance
Life insurance
General Insurance
Card protection plan

4. Cards
I.

Credit cards

Allows users to borrow money for payment to a merchant or as a cash advance to

the user.
II.

Debit cards

Plastic payment card that provides the cardholder electronic access to their bank
account(s) at a financial institution.
III.
IV.
V.
VI.
VII.

Prepaid cards
Travel cards
Unifare metro cards
Corporate cards
Merchant services

5. Investments
I.
a.
b.
c.
d.
e.
II.

Fixed income products

Fixed Deposits
ICICI BANK FD
ICICI HFC FD
Senior citizen savings scheme
Public provident fund
Investment products

a. Mutual fund
b. Gold/Silver
c. IPO through ASBA (Applications Supported by Blocked Amount)
III.
a.
b.
c.
d.
e.

Online Services
FD/RD
iWish flexible RD
Mutual fund
Gold Silver
PPF

5 OTHER PRODUCTS
I.
a.
b.
c.
d.
e.
f.

Agri & Rural

Instant gold loans
Farmer finance
Agri traders and processors
Agri corporates
Tractor loan
Micro banking

II.

ICICI BANK MySavings Rewards

'MySavings Rewards' is a reward program for ICICI Bank Savings Account

customers through which they get reward points when they use their ICICI Bank
Savings Account, subject to certain limits.
III.

ICICI BANK MY MONEY

My Money from ICICI Bank is a useful and secure personal finance management
tool that enables you to take better control of money. It quickly helps you
understand and plan your finances and track your expenses.
a. Get a single view of all your accounts
b. Categorise your expenses and track them over time
c. Set budgets and get email alerts

IV.

a.
b.
c.
d.

V.

ICICI PRUDENTAIL LIFE INSURANCE

ICICI Prudential Life Insurance Company (ICICI Prudential Life) is a joint
venture between ICICI Bank Ltd., India's largest private sector bank, and
Prudential plc, a leading international financial services group
headquartered in the United Kingdom
Term plans
Wealth plans
Retirement plans
Group plans rural plans

ICICI LOMBARD GENERAL INSURANCE

ICICI Lombard GIC Ltd. is a joint venture between ICICI Bank Limited, India's
second largest bank with total assets of over USD 99 billion at March 31, 2014
and Fairfax Financial Holdings Limited, a Canada based USD 37 billion diversified
financial services company engaged in general insurance, reinsurance, insurance
claims management and investment management
a.
b.
c.
d.
e.
f.
VI.

Car insurance
Health insurance
Travel insurance
Two wheeler Insurance
Student travel insurance
Home insurance

ICICI DIRECT

VII.

ICICI PRUDENTAIL MUTUAL FUND

ICICI Prudential Asset Management Company Ltd. is the second largest asset
management company (AMC) in the country focused on bridging the gap
between savings & investments and creating long term wealth for investors
through a range of simple and relevant investment solutions
The AMC is a joint venture between ICICI Bank, a well-known and trusted name
in financial services in India and Prudential Plc, one of UKs largest players in the
financial services sectors. Throughout these years of the joint venture, the
company has forged a position of pre-eminence in the Indian Mutual Fund
industry.
a. Equity funds
Equity schemes endeavor to provide potential for high growth and returns with
a moderate to high risk by investing in shares.
b. Balanced/Hybrid funds
Hybrid Schemes or balanced schemes bridge the gap between equity and debt
schemes. This category is characterized by a portfolio that is made up of a mix
of equity stocks and bonds and will suit investors looking for debt plus returns
with higher levels of risk than fixed income schemes.
c. Debt funds
Debt Funds primarily invests in bonds and other debt instruments, and will suit
investors who want to optimize current income assuming low to moderate
levels of risk.
d. Fund of funds
A Fund of Funds is a mutual fund scheme that invests in other mutual funds, and
is designed to suit the varying needs of different investor categories based on
their risk profiles, return expectations and investment goals. It provides
investors an opportunity to take advantage of the benefits of diversification by
investing in a variety of fund categories.

e. Exchange traded funds

Exchange Traded Funds (ETFs) are instruments that track an index, a commodity
or a basket of assets as closely as possible, but trade like shares on an exchange.
They are backed by physical holdings of the commodity, and invest in stocks of
companies, precious metals or currencies. ETFs give you the flexibility to buy
and sell units throughout the day, on an exchange.
VIII.

ICICI HOME FINANCE

ICICI Home Finance Company Limited ("ICICI Home Finance" or "ICICI HFC") is
one of the leaders in the Indian mortgage finance and realty space
a. Home Loans
b. Home Improvement Loan
c. Land Loan
d. Office Premises Loan
e. EMI Under Construction
f. Balance Transfer
g. Top-Up Loan
h. Lease Rental Discounting
i. Fixed Deposits
j. Home Search
k. NRI-Home Loans
l. NRI-Home Improvement Loan
m. NRI-Land Loan
n. Loan Against Property

IX.

ICICI PRUDENTAIL PENSION FMC

ICICI Prudential Pension Funds Management Company Limited (the Company) is

a fund manager for managing the funds collected under the NPS for Indian
citizens other than government employees and is the only pension fund
manager promoted by a life insurance company.
The Company is a wholly owned subsidiary of ICICI Prudential Life Insurance
Company Limited (Sponsor) which has a significant experience in managing long
term investments of life and pension funds and an expertise in managing long
term employee benefit funds and annuities for many corporates including PSUs.
The company began its operations in May 2009 after it was appointed by
Pension Fund Regulatory and Development Authority (PFRDA) as a pension fund
manager.