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Calculating the Du-Pont Analysis of McDonalds and Wendy for year ending 2013
Du-Pont analysis helps in analyzing the return on equity of the company which helps in analyzing opera
McDonalds
Net Income
Sales
Profit margin
5585.9
28105.7
19.87%
Sales
Assets
Asset turnover
28105.7
36626.3
0.767
Assets
Equity
Equity Multiplies
36626.3
16009.7
2.29
ROE
34.89%
Looking at the du-pont analysis of both the companies we can say that McDonalds has better than wend
say that Wendy's profit margin is very less. The company earns about 1.83% profit whereas the profitabi
profitability of Wendy. Mcdonalds uses its assets more efficiently as compared to Wendy, the equity pro
of the company which helps in analyzing operating efficiency, asset use afficiency and financial leverage of the company
Wendy
45.487
2487.41
1.83%
2487.41
4363.04
0.570
4363.04
1929.486
2.26
2.36%
e can say that McDonalds has better than wendy's. Looking at the different aspects of the Du-Pont analysis we can
earns about 1.83% profit whereas the profitability of McDonalds is 19.87% which is much higher than the
efficiently as compared to Wendy, the equity proprtion is almost same for both the companies
of the company
REVENUES
Sales by Company-operated restaurants
Revenues from franchised restaurants
Total revenues
18,874.20
9,231.50
28,105.70
4,824.10
4,393.20
1,624.40
2,385.60
-247.2
19,341.40
8,764.30
521.9
37.9
8,204.50
2,618.60
5,585.90
ASSETS
Current assets
2,798.70
1,319.80
123.7
807.9
5,050.10
Other assets
Investments in and advances to affiliates
1,209.10
2,872.70
Goodwill
1,747.10
Miscellaneous
Total other assets
5,828.90
40,355.60
-14608.3
25,747.30
36,626.30
1,086.00
215.5
383.1
221.6
1,263.80
3,170.00
14,129.80
Long-term debt
1,669.10
1,647.70
16.6
5,994.10
41,751.20
Retained earnings
427.6
-32178
16,009.70
36,626.30
December 29,
2013
ASSETS
Current assets:
Cash and cash equivalents
Accounts and notes receivable
Inventories
Prepaid expenses and other current assets
Deferred income tax benefit
Advertising funds restricted assets
Total current assets
580,152
62,885
10,226
81,759
120,206
67,183
922,411
Properties
842,544
Goodwill
Other intangible assets
1,305,780
83,197
Investments
Deferred costs and other assets
Total assets
43,621
4,363,040
38,543
83,700
160,100
67,183
349,526
1,425,285
482,499
176,244
47,042
2,794,445
-49215
-409445
-10337
1,929,486
4,363,040
Year Ended
December 29,
2013
Revenues:
2,165,829
Sales
Franchise revenues
321,581
2,487,410
Cost of sales
General and administrative
Depreciation and amortization
Facilities action charges, net
Impairment of long-lived assets
Impairment of goodwill
Other operating expense, net
293,792
182,359
10,856
15,879
9,397
245
2,352,268
Operating profit
Interest expense
Loss on early extinguishment of debt
Investment income, net
Other (expense) income, net
Income (loss) from continuing operations before
income taxes and noncontrolling interests
135,142
-69012
-28563
23,565
-2080
59,052
-14514
44,898
-266
266
44,632
855
45,487
Looking at the common size statement we can see that Wendy has high operating expenses as compa
Wendy's cost of sales is about 74% of that of sales, whereas McDonalds cost of sales is about 23% w
of McDonalds is about 13.5% whereas Wendy's current assets are about 21% in proportion to total a
%
67.15%
32.85%
100.00%
22.63%
17.16%
15.63%
5.78%
8.49%
-0.88%
68.82%
31.18%
1.86%
0.13%
29.19%
9.32%
19.87%
7.64%
3.60%
0.34%
2.21%
13.79%
3.30%
7.84%
4.77%
15.91%
110.18%
-39.88%
70.30%
100.00%
2.97%
0.59%
1.05%
0.61%
3.45%
8.65%
38.58%
4.56%
4.50%
0.05%
16.37%
113.99%
1.17%
-87.85%
43.71%
100.00%
ember 29,
2013
13.30%
1.44%
0.23%
1.87%
2.76%
1.54%
21.14%
26.71%
19.31%
29.93%
1.91%
1.00%
100.00%
0.88%
1.92%
3.67%
1.54%
8.01%
32.67%
11.06%
4.04%
1.08%
64.05%
-1.13%
-9.38%
-0.24%
44.22%
100.00%
ar Ended
ember 29,
2013
87.07%
12.93%
100.00%
73.96%
11.81%
7.33%
0.44%
0.64%
0.38%
0.01%
94.57%
5.43%
-2.77%
-1.15%
0.95%
-0.08%
2.37%
-0.58%
1.81%
-0.01%
0.01%
1.79%
0.03%
1.83%
ating expenses as compared to Mcdonalds. Wendy has about 1.83% profit as compared to 19% profit of McDonalds.
of sales is about 23% which is te major reason for the difference in the net income of the company. The current assets
in proportion to total assets of the company. Equity and liabilities held by the both the companies are almost same.
profit of McDonalds.
any. The current assets
ies are almost same.