PESTLE Analysis on Coca Cola

Introduction
As we all know, the Coca is todays one of the biggest corporation that offers
different refreshment in form of a soft-drink. These carbonated drinks are consumed
at the rate of more than one billion drinks per day. But aside from their historical
success, the Coca Cola Company is still a typical business that is affected and at the
same time affecting the different type of communities.
PESTLE Analysis
The Coca Cola Company and other organizations have their own weaknesses
and strengths that can both affect the future performance of their respective
business. Analyzing the future constraints is an advantage for the companies since
they can identify the possible factors that tend to leave an impact on their business.
PESTLE analysis is a popular method that focuses in the external factors of
the business and the environment where it operates. PESTLE stands for Political,
Economic, Sociological, Technological, Legal, and Environmental. All of them
examine the changes in the marketplace.
Political Analysis
Political analysis examines the current and potential influences from political
pressures. The non-alcoholic beverages falls in the category under the FDA and the
government plays a role within the operation of manufacturing these products. In
terms of regulations, the government has the power to set potential fines for the
companies that did not meet their standard law requirement.
The changes in laws and regulations, such as accounting standards, taxation
requirements and environmental laws and foreign jurisdictions might affect the book
of the company as well as their entry in foreign country. Other than that, the changes
in the nature of business as non-alcoholic beverages can gain competitive product
and pricing pressures and the ability to improve or maintain the share in sales in
global market as a result of action by competitors.
The political conditions of the country are also basis of the study, especially in
internal markets and other governmental changes that affects their ability to
penetrate the developing and emerging markets that involves the political and
economic conditions. However, Coca Cola continuously monitoring the policies and
regulations set by the government.

Economic Analysis
Economic analysis examines the local, national and world economy impact
which is also includes the issue of recession and inflation rates. The non-alcoholic
beverage industry has high sales in countries outside the U.S. According to the
Standard and Poor's Industry surveys, "For major soft drink companies, there has
been economic improvement in many major international markets, such as Japan,
Brazil, and Germany." These markets will continue to play a major role in the
success and stable growth for a majority of the non-alcoholic beverage industry.
There is a low growth in the market for carbonated drinks, especially in Coca Colas
main market, North America. The market growth recorded at only 1% in 2004 for
North America.
Sociological Analysis
This analyzes the ways in which changes in society affect the organization
such as changing in lifestyles and attitudes of the market. Consumers from the ages
of 37 to 55 are also increasingly concerned with nutrition. There is a large population
of the age range known as the baby boomers. Since many are reaching an older age
in life they are becoming more concerned with increasing their longevity. This will
continue to affect the non-alcoholic beverage industry by increasing the demand
overall and in the healthier beverages. The demand for carbonated drinks decreases
and this pulled down the revenues of Coca Cola.
Technological Analysis
Technology is the main focus of the analysis where the introduction and the
emerging technological techniques are valued. This creates opportunities for new
products and product improvements in terms of marketing and production. As the
technology advances, new products are introduced into the market. The
advancement in technology has led to the creation of cherry coke in 1985 but
consumers still prefers the traditional taste of the original coke.

Legal Analysis
Legal aspect focuses on the effect of the national and world legislation. The
Coca Cola Company receives all the rights applicable in the nature of their business

and every inventions and product developments are always going into the patented
process.
Environmental Analysis
Environmental analysis examines the local, national and world environmental
issues. According to the data of the Coca Cola Company, all of the facilities are
strictly monitored according to the environmental laws imposed by the government.
Last Words
With the intensive study of the PESTLE, the company will continue to emerge
and develop if they manage to find solutions in different challenges that the entire
organization might face.

The history and development of the mobile technology has changed tremendously
ever since the first cell phone was introduced. At the beginning of 1980s, mobile
technology started to be deployed commercially. There have been many mobile
phone introduced since then and many advancement have been made in form of
radio communications technology.
The phones themselves have experienced numerous progressions during their
history. Cellular technology that has been used has improved dramatically. The early
phones were very big and could absolutely not be placed in a pocket like today's
mobile phones.
The first generation (1G) phone systems were overtaken in the mid 1990s by the first
digital systems.
Second generation (2G) phone system was introduced to meet the need for high
levels of limited frequency.
As the use of telephones expanded and people turned out to be more mobile, new
prospect emerged for using the phones for information or data transfer. They could
be utilized to download data from the Internet, or to send video. 2.5G was
introduced to meet this challenge.