OFFICIAL REAL MADRID LICENSEE

REAL MADRID A TOP BRAND WORLDWIDE

EXIT BRAND
MANAGEMENT

Contents
Real Madrid
A top Brand Worldwide
Real Madrid
The players

Soccer in China
Information of Exit Brand Management

Products
A. Description
B. Categories
C. Technical data

Connecting with consumers

A. Media Impacts
B. Expo 2010 & Product placement

C. POS / POP Actions

REAL MADRID
A TOP BRAND WORLDWIDE

Real Madrid tops the Money League for the

sixth successive year, with a revenue of 401,4m
(4.014m). Whilst this growth is more modest
than in recent seasons the club has now doubled
its revenues since 2002, and enjoys a lead of 35.5m
(355m) over the next highest club in 2008/09.
In 2009-2010 season, Real Madrid has been the
most investor FC in the world with a total of 259
million Euros (2.590m) for the signing of new
players. In the new list of players you will find
players like Cristiano Ronaldo 96 million Euros
(960 m), Kak 65 million Euros (650m), or
Benzema 35 million Euros (350m).

REAL MADRID A TOP BRAND WORLDWIDE

Chart 1: Total revenues 2009/10 (m)

Five year revenue totals

The engine driving Reals remarkable revenue

growth, and its ascent to the top of the Money
League, has been the clubs ability to increase
commercial revenue. Real Madrid, more than
any other soccer club in the world has
recognized the importance of the brand and
has grasped the ability to market in a way not
seen anywhere else in the soccer world.

revenues increased from 12m to 54m as

Figo, Zidane, Ronaldo and Beckham arrived in
successive summers. Sponsorship increased
from 23m to 46m.These two commercial
sources delivered 61m and 40m respectively
in 2008/09.

What turbo-boosted sales for Real

Madrid however was clearly not winning
championships. No, it was the fusion of the
powerful Real Madrid brand with an equally
powerful one -soccers true global superstar
Cristiano Ronaldo.What Reals management
foresaw better than Cristianos former
employers Manchester United, that a merger
of Reals brand with Ronaldo would add
enormous value and enable them to negotiate
far bigger sponsorships once Ronaldo was
wearing the Real jersey. Florentino Prezs
famous Galctico player recruitment strategy
underpinned the clubs business model and
financial turnaround in the early part of the last
decade.
The ability to monetise the recruitment of
these global icons drove huge commercial
revenue growth. In the four year period from
2000/01, the first year of Prezs reign, to
2004/05, Reals first year at the top of the
Money League, total revenues doubled from
138m to 276m with commercial revenue
growth contributing 85m (62%) of this
138m increase.Within this, merchandising

REAL MADRID A TOP BRAND WORLDWIDE

Real Madrid:
Revenue sources and percentages (m)

REAL MADRID
THE PLAYERS

KAKA

XABI ALONSO

CASILLAS

Sports International Business Centre of

Coventry University estimates that Spanish
football giant Real Madrid is likely to earn
about 124 million Euros per year from
marketing Portuguese winger Cristiano
Ronaldo and Kak.

World Cup, 2002 / European Super Cups;

2003, 2007 / Confederations Cups; 2005,
2009 / Champions League, 2007 / UEFA
Champions League Best Midfielder, 2005 /
UEFA Champions League Top Scorer, 2007
/ UEFA Champions League Best Forward,
2007 / FIFPro World Player of the Year, 2007
/ Ballon dOr, 2007 / FIFA World Player
of theYear, 2007 / FIFA Club World Cup
Golden Ball, 2007 / FIFA Confederations
Cup Golden Ball; World Cup, 2010.

European Super Cups; 2005

/ Champions League ; 2005 /
European Championship; 2008 /
World Cup, 2010.

La Liga; 2000/01, 2002/03, 2006/07,

2007/08 / Spanish Super Cup; 2001, 2003
/ UEFA Champions League;1999/00,
2001/02 / European Super Cup, 2002 /
InterContinental Cup, 2002 / Under-15
European Championship, 1995 / Under-17
European Championship, 1997 / Under-19
European Championship, 1999 / European
Championship, 2008.Bronze Medal,
Confederations Cup; 2009 / Bravo Trophy.,
World Cup, 2010.

2002

REAL MADRID THE PLAYERS

REAL MADRID

FA Premier League Player of the Year 2007

/ Ballon dOr runner-up, 2007 / FIFA World
Player, third place; 2007 / UEFA Champions
League Top-Scorer, 2008 / Golden Boot,
2008 / UEFA Club Footballer of the Year,
2008 / UEFA Club Forward of the Year, 2008
/ FIFPro World Player of the Year, 2008 / Ballon dOr, 2008 / FIFA World Player, 2008.
Cristiano Ronaldo generates
80 million Euros in publicity. The white
forward is the football player with the most
media power of the world, breaking all the
numbers in advertising, even Beckham
numbers.

REAL MADRID THE PLAYERS

CRISTIANO RONALDO
.

SOCCER IN CHINA

Soccer is regarded as the

No. 1 spectator sport in China. Large crowds attend
live games and large audiences tune in for televised
games for both local Chinese teams and famous foreign
ones. By one count 3.5 million of Chinas roughly 600
million soccer fans regularly attend soccer matches at
local stadiums.
At home and in restaurants and bar, men spend a lot
of time sitting around radios or televisions tuning in to
soccer matches. The matches themselves can be quite
rowdy.
Europes richest soccer teams have struggled to crack
the lucrative China market for years, and finally they are
making real gains.
20%.
, .

SOCCER IN CHINA

Chinese fans make up roughly 20% of soccers

worldwide audience.

EXIT BRAND
MANAGEMENT
INFORMATION
()

Our business strategy is mainly focused on finding the products that

Chinese consumers demand and offer them with the best quality for a
good price. Since we have offices in Shanghai and Madrid, we are very
flexible and quick in developing new products with the warranty of a
prestigious brand.
We have a very ambitious expansion plan for the coming years, so we
are continually looking for new brands to develop, as well as high profile
suppliers interested in distributing their products through our brands.

()

EXIT BRAND MANAGMENT INFORMATION

EXIT BRAND MANAGEMENT is a company created to develop

and manage internationally known brands in the Food, Beverage and
Cosmetics market.
Consumers have traditionally viewed big brands as a proxy for quality
and reliability. Consumers trust cross-category brands and are typically
cautious about accepting new products or new brands. This implies that
an umbrella brand approach might be preferable to pushing brand
proliferation. We firmly believe that theres no better way to approach
new markets than through worldwide prestigious umbrella brands.
We have acquired the license to market Real Madrid branded Food,
Beverage and Cosmetics products in Asia (Great China, Japan and South
Korea).
We have begun working on some important product as: Instant coffee,
cereal bars, wine, chips, mints, chewing gums, biscuits, dried fruits and
cosmetic for men including skin care, body care and shaving products.

PRODUCTS
A. DESCRIPTION
B. CATEGORIES
C. TECHNICAL DATA

A. DESCRIPTION
PRODUCTS

FROM 15 TO 65
YEARS OLD
15--65

MONTHLY INCOME ABOVE

3.000 RMB
:>3.000

B. CATEGORIES

PRODUCTS

I.
II.
III.
IV.

Chips: Classic + Tomato

Energy bar: Apple Green + Mango + Red Fruits + Chocolate
Chewing gum: Watermelon + Fruit + peppermint
Suger free mints: Ice + Fruit

IMPULSE PRODUCTS

Coffee: Classic + Gold

FOOD PRODUCTS

PRODUCTS

I.
II.

Sparkling: White + Rose

Wine: White + Fruity Red

ALCOHOLIC DRINKS

PRODUCTS

I.
II.
III.
IV.
V.

Facial Wash
Facial Cream
Facial Mask
Toner
Hydrating Eyecream

COSMETICS PRODUCTS

CONNECTING WITH
CONSUMERS
A. MEDIA IMPACTS
B. EXPO 2010
PRODUCT PLACEMENT
C.POS / POP ACTIONS

A. MEDIA IMPACTS
I. General Information

Contacts Audience
Time on screen
Economic Value

: 45.625.000
: 105:25:08 h
: 63.764.596

II. Prime Time

General director of the Spanish
Professional Soccer League (LFP) said that
they are considering to play this year some
soccer matches of the league at midday
to have more Asian TV audience. During
this season we can begin having matches
in Spain at 15:00 in China it would be
21:00 or 22:00, at prime time TV.
Real Madrids president Florentino Perez
few months ago had suggested playing
the matches at midday in Spain in order
to boost the audience potential to 1.8
billion people --- CCTV source.
According to The Independent
Newspaper, La liga is about to give a
shot across the Premier Leagues bow by
moving some of its games to earlier kickoff times so theyre in direct competition
against the premiership.
As Real Madrid F.C. has many international
players from different countries like Brasil,
Portugal, France etc... We can see them in
theirs national teams everytime they play
an international match.

Asian Tour July - August 2003

--101:00 or 22:00
18

Beijing: Dragon - Real Madrid

Tokyo: FC Tokyo - Real Madrid
Hong Kong: FC Hong Kong - Real Madrid
Bangkok: Bangkog - Real Madrid

Asian Tour July - 2005

Beijing: Guoan - Real Madrid

Tokio: Jubio Iwata - Real Madrid
Bangkok: All Stars - Real Madrid - Guoan

CONNECTING WITH CONSUMERS

Real Madrid China media Coverage

B. EXPO 2010 2010

During six months, from May 1st to October 31st
2010, Shanghai was the true centre of the world.
It celebrated the largest World Fair in history with
more than 200 countries and institutions present.

The World Expo 2010 Shanghai China centers on

innovation and interaction. Innovation is the soul,
while cultural interaction is an important mission
of the World Expo. It brought endless benefits to
Shanghai and China. Had a lot at the spectacular
buildings of all the countries, and you were amazed at
its great architectural charm.

I. Universo Real Madrid

Museum, trophies and pictures.

Place to be visited by players when Real Madrid
come to The World Expo 2010 ShanghaI.

Exit Brand in The World Expo 2010.

Running the Real Madrid Sales Area.
100 m2 for Food, Beverage,
Cosmetics and Textile
Since May1st we had been selling our
products at Real Madrid sales area with a
stunning success.

CONNECTING WITH CONSUMERS

II. Real Madrid sales area

C. .POS / POP ACTIONS

Although our brand is already famous worldwide,we
are aware of the necessity of promoting our
products.
Point of purchase / point of sale are one of the most
successful and widely used forms of marketing and
communication.These methods increase brand
awareness and build brand loyalty by effectively
reaching the appropiate audience. POS / POP
technique often produce great results in the impulse
buy category.
The way to make a difference with Real Madrid
products is that we can produce our own
merchandising and offer a gift in our promotion
campaigns to push sales. Some examples of possible
merchandise gifts are badges,key chains, cups, vanity
case, etc...

Sales and Promotion In Carrefour and C-STORE in Shanghai

REAL MADRID A TOP BRAND WORLDWIDE

Since May1st we had been selling our products at Real Madrid sales area with a storning success.

029

TECHNICAL SHEET FACIAL WASH (OIL CONTROL)

Product code

Facial Wash Ext_901000000

Facial Scrub Ext_901000001

Selling designation

Facial Wash and Facial Wash scrub cleanser

Product description

Used for oil control scrub cleanser

Presentation

100 ml bottle

Shelf life

3 years

Composition

Aqua, Potassium Myristate, Potassium Stearate, Glycerin, Acrylates Copolymer, Potassium Laurate, Myristic, Acid, Stearic, Acid, Lauric,
Acid, Glyceryl, Stearate (and) PEG-100 Stearate, Polyethylene, Dipropylene Glycol, Coco-Glucoside (and) Glyceryl Oleate, C12-13,
Alkyl, Lactate, Parfum, DMDM Hydantoin, Hydroxypropyl Methylcellulose, BHT, Propylene Glycol (and) 10-Hydroxydecanoic Acid

Use and conservation

Cool and dry place.

Quality Certificate

COMMERCIAL INFO
Producer

NOX-BELLCOW (ZS) NONWOVEN CHEMICAL LTD

Distributed by

Customer target

Real Madrid Trading Limited

18-60

LOGISTICS
Code (EAN)

wash 8436535410465, scrub 8436535410472

Unit

100 ml bottle

Pcs per inner box/Pallets

06 bottle / inner carton *4 inner carton / outer carton

Payment term

30 days after delivery

TECHNICAL SHEET TONER SPRAY (OIL CONTROL)

Ext_901000002

Selling designation

Toner spray

Product description

Oil control Toner spray

Presentation

150 ml bottle

Shelf life

3 years

Composition

Aqua , Alcohol Denat , Propylene Glycol , 10-Hydroxydecanoic acid ,

Propylene Glycol , Sodium Lactate , Algae Extract , Salicylic Acid ,
PEG-40 Hydrogenated Castor Oil PEG-40 , Diazolidinyl Urea,
Methylparaben , Propylparaben , Allantoin , Urea , Citric Acid ,
Sodium Citrate , Xanthan Gum , Calcium Pantothenate , Glucose ,
Magnesium Lactate , Calcium Lactate , Potassium Chloride ,
Magnesium Chloride , Caprylyl Glycol , Parfum , Disodium EDTA

Use and conservation

Cool and dry place.

Quality Certificate

COMMERCIAL INFO
Producer

NOX-BELLCOW (ZS) NONWOVEN CHEMICAL LTD

Distributed by

Customer target

Real Madrid Trading Limited

18-60

LOGISTICS
Code (EAN)

8436535410489

Unit

125 ml bottle

Pcs per inner box/Pallets

06 bottle / inner carton *4 inner carton / outer carton

Payment term

30 days after delivery

CONNECTING WITH CONSUMERS

Product code

TECHNICAL SHEET FACIAL CREAM (OIL CONTROL)

Product code

Ext_901000006

Selling designation

Facial Cream

Product description

Used for oil control cream

Presentation

50 ml bottle

Shelf life

3 years

Composition

Aqua, Propylene Glycol, Glycerin, Hydrogenated Polydecene, Dicaprylyl Carbonate,

Cetearyl Alcohol, Cyclomethicone, Sodium Acrylate/ Acryloyldimethyl Taurate CopolymeR, Isohexadecane,
Polysorbate 80-80, Acacia Senegal Gum(and)Salicylic Acid, ACACIA SENEGAL, Xanthan Gum, Algae Extract,
Cetearyl Glucoside, Glyceryl Stearate, PEG-100 Stearate PEG-100, Shorea Stenoptera butter, SHOREA STENOPTERA,
Dimethicone, Methylparaben, Propylparaben, Diazolidinyl Urea, Propylene Glycol (and)10-Hydroxydecanoic Acid 10- Beta-Glucan,
Parfum, Allantoin, Tocopheryl Acetate, Sodium Ascorbyl Phosphate, Disodium EDTA EDTA, CI 42090

Use and conservation

Quality Certificate

COMMERCIAL INFO
Producer

NOX-BELLCOW (ZS) NONWOVEN CHEMICAL LTD

Distributed by

Customer target

Real Madrid Trading Limited

18-60

LOGISTICS
Code (EAN)

8436535410526

Unit

50ml bottle

Pcs per inner box/Pallets

06 bottle / inner carton *4 inner carton / outer carton

Payment term

30 days after delivery

TECHNICAL SHEET FACIAL CREAM (MOISTURISING)

Product code

Ext_901000012

Selling designation

Active Moisturising facial cream

Product description

Used for Moisturising facial cream

Presentation

50g /pack

Shelf life

3 years

Composition

qua, Propylene Glycol, Glycerin, Hydrogenated Polydecene, Dicaprylyl Carbonate, Cetearyl Alcohol, Cyclomethicone,
Cetearyl Glucoside, Sodium Acrylate/ Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 80, Algae Extract,
Shorea Stenoptera butter, Dimethicone, Caprylyl Glycol, Urea, Citric Acid, Sodium Citrate, Xanthan Gum, Calcium Pantothenate,
Glucose, Potassium Lactate, Potassium Chloride, Magnesium Chloride, Cetearyl Methicone, PEG-40 Stearate, Steareth-2, Steareth-21,
Disodium EDTA, Propylparaben, Niacinamide, Sodium Starch Octenylsuccinate, Pyridoxine HCl, Silica.

Use and conservation

Cool and dry place.

Quality Certificate

COMMERCIAL INFO
Producer

NOX-BELLCOW (ZS) NONWOVEN CHEMICAL LTD

Distributed by

Customer target

Real Madrid Trading Limited

18-60

LOGISTICS
Code(EAN)

8436535410588

Unit

50ml bottle

Pcs per inner box/Pallets

06 bottle / inner carton *4 inner carton / outer carton

Payment term

30 days after delivery

CONNECTING WITH CONSUMERS

Glyceryl Stearate, PEG-100 Stearate, Diazolidinyl Urea, Beta-Glucan, Parfum, Allantoin, Methylparaben, Tocopheryl Acetate,

TECHNICAL SHEET FACIAL WASH (MOISTURISING)

Product code

Ext_901000004

Selling designation

Facial Wash

Product description

Used for moisturising wash

Presentation

100 ml tube

Shelf life

3 years

Composition

Aqua, Potassium Stearate, Potassium Myristate, Glycerin, Potassium,

Glyceryl Stearate, PEG-100 Stearate,Dipropylene Glycol, Acetylated Castor Oil,
Methyl Gluceth-20, C12-13 Alkyl Lactate, Parfum, DMDM Hydantoin,
Hydroxypropyl Methylcellulose, Menthol, BHT, Calcium Pantothenate, Xanthan Gum,
Urea, Caprylyl Glycol, Magnesium Chloride, Potassium Chloride, Potassium Lactate,
Glucose, Citric Acid, Ethylhexylglycerin

Use and conservation

Cool and dry place.

Quality Certificate

COMMERCIAL INFO
Producer

NOX-BELLCOW (ZS) NONWOVEN CHEMICAL LTD

Distributed by

Customer target

Real Madrid Trading Limited

18-60

LOGISTICS
Code (EAN)

8436535410502

Unit

100ml bottle

Pcs per inner box/Pallets

06 bottle / inner carton *4 inner carton / outer carton

Payment term

30 days after delivery

TECHNICAL SHEET FACIAL MASK (MOISTURISING)

Product code

Ext_901000005

Selling designation

Active Moisturising facial mask

Product description

Used for Moisturising facial mask

Presentation

25 ml /pack 3 pack / box

Shelf life

3 years

Composition

Aqua, Glycerin, Butylene Glycol, Hydroxyethyl urea, Propylene Glycol(and)10-Hydroxydecanoic Acid, 10-, Algae Extract, Acacia Senegal
Gum (and) Salicylic Acid ACACIA SENEGAL Propylene Glycol (and) Diazolidinyl Urea (and) Methylparaben (and) Propylparaben,
Glyceryl Polymethacrylate (and) Propylene Glycol (and) PVM/MA Copolymer, PVM/MA, Hydroxyethylcellulose, Allantoin,
PEG-40 Hydrogenated Castor Oil PEG-40, Disodium EDTA EDTA, Parfum.

Quality Certificate

COMMERCIAL INFO
Producer

NOX-BELLCOW (ZS) NONWOVEN CHEMICAL LTD

Distributed by

Customer target

Real Madrid Trading Limited

18-60

LOGISTICS
Code(EAN)

8436535410519

Unit

25 ml pack

Pcs per inner box/Pallets

25 ml / pack 3pack / box

Payment term

30 days after delivery

CONNECTING WITH CONSUMERS

Use and conservation

TECHNICAL SHEET HYDRATING EYECREAM

Product code

Ext_901000003

Selling designation

Active Moisturising Eye Cream

Product description

Moisturising Eye Cream

Presentation

15 g bottle

Shelf life

3 years

Composition

Aqua, Dicaprylyl Carbonate , Propylene Glycol, Cyclomethicone, Polymethylsilsesquioxane , Isohexadecane, Cetearyl Methicone,
PEG-40 Stearate, Steareth-2, Steareth-2, Steareth-21, Dimethicone, Hydrogenated Polydecene, Phospholipids, Phytonadione,
Chondrus Crispus(CARRAGEENAN ), Cetearyl Alcohol, Shorea Stenoptera Butter , Sodium Acrylate/ Acryloyldimethyl Taurate Copo-

lymer ,
Isohexadecane, Polysorbate 80 , Methylsilanol Hydroxyproline Aspartate, C20-22 Alkyl Phosphate , C20-22 Alcohols, Phenoxyethanol,
Methylparaben, Butylparaben, Ethylparaben, Propylparaben, Isobutylparaben, Calcium Pantothenate, Xanthan Gum, Urea, Caprylyl Glycol,
Magnesium Chloride, Potassium Chloride, Potassium Lactate, Magnesium Lactate, Glucose, Citric Acid, Sodium Citrate, Triethanolamine,
Carbomer, Fragrance, Tocopheryl Acetate, Allantoin, Sodium Cocoyl Amino Acids, Sarcosine, Potassium Aspartate, Magnesium Aspartate,
Tremella Fuciformis Extract, Disodium EDTA.Use and conservation
Cool and dry place.
Quality Certificate

COMMERCIAL INFO
Producer

NOX-BELLCOW (ZS) NONWOVEN CHEMICAL LTD

Distributed by

Customer target

Real Madrid Trading Limited

18-60

LOGISTICS
Code(EAN)

8436535410496

Unit

15 g bottle

Pcs per inner box/Pallets

24 bottle / inner carton* 2inner carton / outer carton

Payment term

30 days after delivery

TECHNICAL SHEET MOISTURISING TRAVEL PACK

Product code

Ext_901000007

Selling designation

Active Moisturising Fcial wash100ml + Fcial cream 30g

Product description

Moisturising Fcial wash100ml + Fcial cream 30g

Presentation

100ml+30g /pack

Shelf life

3 years

Use and conservation

Cool and dry place.

Quality Certificate

Producer

NOX-BELLCOW (ZS) NONWOVEN CHEMICAL LTD

Distributed by

Customer target

Real Madrid Trading Limited

18-60

LOGISTICS
Code(EAN)

8436535410533

Unit

100ml+30g /pack

Pcs per inner box/Pallets

24 bottle / inner carton* 2inner carton / outer carton

Payment term

30 days after delivery

CONNECTING WITH CONSUMERS

COMMERCIAL INFO

039
REAL MADRID A TOP BRAND WORLDWIDE