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THI TING ANH TACS 7

Mn: c - vit (40)


Ngy thi: 15 / 10 / 2015

TRNG I HC NGOI THNG


KHOA TING ANH CHUYN NGNH

*****
H v tn: Bi Th Thm
Lp: TACS7 SBD: 1211110629
I.
LANGUAGE
A. Complete the sentences with the words in the box.
B. bush
C. grapevine
A. Nutshell

D. stick

E. wall

Write your answers here:


1. grapevine

2. Bush

3. nutshell

4. stick

5. wall

1.I heard it on the . you've been promoted.


2. I asked Rudy to say yes or no, but he just beat around the ..
3. Look, in a ., my trip to Singapore was a huge success.
4. I think you got the wrong end of the .. I'm not going on holiday, I'm going on a business
trip.
5. John just doesn't listen. It's like talking to a brick .
B. Complete the multi-word verbs with off, on or up from the drop down menu.
Write your answers here:
6. off
7. up
Lufthansa pilots cancel strike

8. off

Lufthansa pilots have called (6)


set (7)

9. up

10. on

strike action planned for next week after new talks were

with the German airline.

The announcement late on Wednesday averted, or at least put (8)


could have cost Lufthansa tens of millions of euros.

, a four-day stoppage that

The union's action had built (9)


the dispute into one of the worst to hit Germany in recent
years, adding to a wave of industrial action across the European airline sector, which has also affected
British Airways.
In the end, the stoppage ended after 24 hours when the two sides agreed to carry (10)
negotiating. Lufthansa says strike action costs it at least 25m a day.
II.
VOCABULARY
A. Complete the e-mail with the words in the box.
A. Focus
B. underperformed
C. sensitive

D. product

F. market

I. misjudged

G. customer

H. marketing

E. articulate
J. identity

Write your answers here: 11: a, 12: b..


11. H

12. D

13. F

14. J

15. B

16. I

17. G

18. A

19. E

20. C

To: Kate.Richardson@marketresearchers.com
From: Gill.Morton@gpgroup.com
Subject: Market research
Dear Kate,

You may remember we met at the Memphis Technology Trade Show last spring. I was very impressed
with your presentation on your company's successful (11) ..H........... strategy for one of your clients in
Australia.
I'm visiting Philadelphia next week, and I'd like to meet with you if you'll be around. We're preparing for
a (12) ......D....... launch in a developing (13) .....F........, and I think your firm would be in a good position
to help us develop our brand (14) ......J.......
Our last big product (15) ...B.......... in this same market, partly because we (16) ......I....... the loyalty of
the competition's (17) .......G...... base. We don't want to repeat that failure, so we're looking for someone
who can run (18) ........A.... groups and be (19) .....E........ to market feedback. This person also needs to
be ....C.........(20) enough

to

communicate

Let me know if you have time to meet next week.


Best wishes,
Grill

clear

brief

to

the

advertising

agency.

IV. READING
Read the newspaper article and select the best word or phrase from the drop down menu to complete each
sentence.
Social networking: Schools struggle to balance openness with control
It is ancient history in Internet
terms, but when Facebook was
launched in 2004, only college
students could join.It opened up to
everybody in 2006, and now has
more than 400m users, half of whom
log in daily.
So along with the world's biggest
brands and celebrities, it is no
surprise to find that business schools
are joining the rush into social
media. Universities can use such
networks to keep in touch with their
alumni, fundraise, attract students or
even help them find jobs.
However, for most business schools,
the rise of Facebook and its more
corporate-minded cousin, LinkedIn,
also presents a dilemma. Many have
already invested in an internal
network for keeping in touch with
students and sharing course notes
securely. But college IT budgets
can't match the resources available
to a company dedicated to building
such sites and clunky software
means many students prefer
Facebook to the official intranet."It's
a very difficult decision." Says
Soumitra Dutta, a co-author of
Throwing Sheep in the Boardroom,
a corporate guide to social
networking.
"The natural tendency for most
universities is control they want to
own the network.

But the public networks are verymerits of social media."


popular and have much betterBeing close to Silicon Valley, that was
functionality. Most schools are stillnot so much of a problem for the Haas
struggling with this decision."
School of Business at Berkeley. It has
Trying to bridge the gap between public created a Facebook fan page to bring
and
specialist
networks
istogether automatically the various Haas
BusinessBecause.com, a news andgroups that are spread across the
social media site for business schools, network. That page now has more than
that recently launched from the UK.
4,750 fans out of a total of 30,000
"Schools are good at communicatingalumni, although that ratio is improving
with their own alumni and students but as Facebook attracts more over-35s.
it's tough for students to connect with Haas also creates a private Facebook
their counterparts at other schools ingroup for MBA students to meet each
the same city, let alone on the other sideother virtually before they arrive in
of the world" says co-founder KateCalifornia, which is especially useful
Jillings. "Networks such as Facebook for international students. The school
and LinkedIn are too big. Schools andalso operates a private, internal network
students need to be able to search for with 8,000 members.
what they want easily and feelIt seems sociable students and
comfortable about being open within a networking alumni will have to
specialist community."
remember several logins for some time
Less than a year old, Business-Because yet. But whether public or private,
is already being used by Cass Business using at least one of these sites is
School in London and the George 'crucial' for today's MBAs, says Prof
Washington School of Business inDutta. "They want to keep in contact
Washington DC. But Ms Jillings says with their peer group and what better
not every university has responded so way is there to do it?"
well. "Considering that these schools
are supposed to be at the forefront of
business innovation, it's been hard to
convince some of their marketing
departments of the

21. When it launched, Facebook was


22. Universities

to students.
social media networks.

23. Many business schools have their own intranet that they feel
24. The article says that business schools don't have the

Facebook.
resources available to big companies

such as Facebook.
25. According to the article, the over-35s group is a
26.MBA students at Haas first meet one another
27.Most Haas students and alumni use

Facebook market.
.
networking site.

TRNG I HC NGOI THNG


KHOA TING ANH CHUYN NGNH
*****
H v tn:..............................................
Lp: ............................SBD:.................

THI TING ANH TACS 7


Mn: Nghe
Thi gian: 20 pht
Ngy thi: 15 / 10 / 2015

PART I: Listen 3 times and match the speakers to correct industry. Write your answers in
the second column. In the third column, write the adjectives the speakers use to describe
their job. ( You will have 5 minutes to write your answers)
advertising

building

hospitality

retail

Speakers
Type of industry
Adjectives used to describe work
1
retail
skilled
2
hospitality
demanding, exhausting
3
building
physical
4
advertising
rewarding
PART II: Listen again and complete the sentences with words from the recording
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

I managed to get a job as a shelf stacker in the local supermarket.


I put them straight into the bank.
I think they're going to make me redundant next month.
It's a very demanding job and I have to do shift work.
I get on really well with all the other staff.
I work as a labourer on a contruction site.
I often get to do a lot of overtime.
When I graduated I got a job with a marketing company.
I'm in charge of several advertising campaign.
Job satisfaction is really important to me.