ENGLISH BISCUIT MANUFACTURES (PVT) LIMITED

S.
NO
1
2
3
4
5
6
7
8

COMPONENTS

AVAILABILITY

Product / Services
Market Served
Technology
Customer
Concern for survival profitability & growth
Philosophy
Self-Concept
Concern for employee

YES
YES
NO
NO
YES
YES
YES
NO

Concern for Public Image

YES

PROPOSED MISSION FOE EBM

We are first ISO-9001 certified biscuit producing company of Pakistan and we are maintaining
our leadership in the territory of 30 years (1,2,5,6). We are facing intense competition and trying
to retain our market value through emphasizing on continuous research and development and
market penetration strategy (6,7). As a company of high stature we are also focusing on
development of those products which are environmentally safe and coherent with the culture of
Pakistan (9).

ANSWER#2
S
No.
1
2
3
4

COMPONENTS

AVAILABILITY

Answer to the question

Single line statement
Broader and prospective
Longer period of time

YES
YES
YES
YES

EVALUTION OF VISION
EBM mention in their vision that what they are what they want to become in food industry.

SINGLE LINE STATEMENT

The whole vision of EBM is a Single line statement all the things are discuss in one sentence
which is required with one full stop.

BROADER PROSPECTIVE
EBM want to lead the market and wanted to take the satisfaction of all costumers and they want
to make different types of food products.

LONGER PERIOD OF TIME

EBM makes food items for their growth and for the survival in the market. EBM is in that
condition in which they launch any food product. So they will be for longer period of time.

ANSWER#3

EBM

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ANSWER#3

ANALYSIS OF STRATEGIC ENVIRONMENT

MICRO ENVIROMENT
PORTOR FIVE FORCES
1. RIVELRY AMONG THE FIRM
EBM has monopolistic competition. Its direct competition is with LU (CBL- Continental Biscuit
Limited). The competition is intense because consumers have choices. They can easily switch to
other brands.

2. THREAT OF SUBTITUTE PRODUCT

Local bakeries, Bisconi etc and other local biscuit manufacturers who are make biscuits like
EBM are the indirect competitors of EBM. Some consumers like bakery products they dont like
branded biscuits. This is also threat for EBM. Every costumer has choice so its difficult to get
maximum costumer of product due to high indirect competition.

3. THREAT OF NEW ENTRANT

The entry and exit barrier both are high because its already compete with economical scale due
to indifferent product. Exit barrier is high because the assets are not possibly converted in to cash
easily.

4. BARGAINING POWER OF SUPPLIERS

Bargaining power of supplier of EBM is low because they are using low cost strategy.

5. BARGAINING POWER OF COSTUMER

Costumers have many choices so they can easily switch so the bargaining power of costumer of
EBM is low.

MACRO ENVIROMENT
PEST ANALYSIS
POLITICAL
Political environment having effects on the EBM, not directly but consumer, as when
Government imposes various limits and taxes in the market.

 ECONOMICAL
The growth of any economical condition is directly linked to FMCG. The major factors fallout
on EBM are:

Interest rate prevailing in the EBM

Saving and borrowing rates
Change in the income level

SOCIAL
Social factor include the demographic and culture aspects. These factors affect costumers need as
well as EBM products.

Health consciousness: how healthy the products of EBM.

Age distribution: EBM products are for all ages consumer.
Emphasis on safety: How safe the EBM products.

TECHNOLOGY
Biscuit making is not a high technology business but technology progress has surely brought
a few dramatic changes. Formation of the dough, packaging etc. the machinery that is
installed is expensive. EBM uses all these technology.
ANSWER#5

EBM

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ANSWER#6

STRATEGIC MANAGEMENT PROCESS

Strategic management process is the art and science of formulating, implementing and evaluating
cross-functional decision that enable an organization to achieve its objectives.
For strategic management process first company have to take initial assessment in which they
review their mission, vision and strategic environment. In strategic environment they first
analyze the internal and external environment. In internal environment they determine the
strength and weaknesses and in external environment they determine the threats and
opportunities. After that Strategic management process has three phases.

Strategic Formulation Phase

Strategic Implementation Phase
Strategic Evaluation and control

1. STRATEGIC FORMULATION PHASE

In this phase company conduct external audit in order to find their major & minor opportunities
and threats. On the basis of that they develop matrices called External Factor Evaluation Matrix
(EFE) and Competition Profile Matrix (CPM). After that they conduct internal audit in order to
find their major & minor strength and weaknesses. On the basis of that they develop matrix
called Internal Evaluation Matrix (IFE).
After this now company establish the long term objectives. Once the long term objectives
establish its time for matching in which they develop SWOT or TOWS MATRIX, BCG
MATRIX, SPACE MATRIX, INTERNAL AND EXTERNAL MATRIX GRAND STRETEGY
MATRIX. After these they all analyze in QSPM in these strategies are generated. So company
generating alternative strategies and choosing particular strategies.

2. STRATEGIC IMPLEMANTATION PHASE

This is the second phase of Strategic management process in which annual objectives are
established, policies are set, allocate resources and motivated the employees.

3. STRATEGIC EVALUATION AND CONTROL

This is the third and last phase of Strategic management process in which all the external and
external factors being reviewed. After that measuring the performance. If the internal and
external reviews are not change so we see our annual objectives that whether they are achieved

or not for that we measure the performance and taking the corrective action on that to achieve the
annual objectives.
ANSWER#7

SWOT ANALYSIS
STRENGTH

EBM has a wide range of product line.

EBM has a very strong distribution network.
EBM has innovation in their products in terms of new ingredients this was the strongest
point of EBM.
EBM has different varieties of biscuits like plain, snacks, nuts, Cream coated.
EBM is the market leader in all biscuit company.

WEAKNESS

Ineffective innovation in product.

EBM has similar products like CBL.
Low promotion of some products like Peanut Pick as compared to other products like
Sooper.

THREATS

EBM has a stiff competition from LU in terms of packaging, branding, and advertising.
Changing consumer preference is the biggest threat for EBM.
Switching of consumer from EBM to LU or any local bakery.
Local bakeries are also threats for EBM because they also sell biscuits.
Availability of foreign brands, like OREO.

OPPORTUNITIES

EBM have to take more concentration on the kids segment. They may introduce more
products for kids.
Capitalizing on its Pied Piper icon, indicating it as a family brand.
Enhancing the distribution coverage will be the opportunity for EBM.