GCS VISUAL MERCHANDISING

RESORT 2014/2015

INDEX
SEASONAL DIRECTION | 3
INSPIRATION | 4
LOOKBOOK | 5
SHOWROOM CONCEPT | 6

WINDOWS | 7
WINDOW INSPIRATION | 8
WINDOW CONCEPT | 9
WINDOW ELEMENTS | 10
WINDOW MERCHANDISING GUIDELINES | 11

VISUAL MERCHANDISING GUIDELINES | 17

HANDBAG MERCHANDISING GUIDELINES | 18
WOMENS RTW MERCHANDISING GUIDELINES

| 27

FLOOR STYLING LOOKS | 32

MENS MERCHANDISING GUIDELINES | 43

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RESORT 14/15 SEASONAL DIRECTION

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INSPIRATION

The Marc by Marc Jacobs Resort 2014 collection draws on inspiration

from the strong, independent women that comprised the group The
Mercury 13- a program developed by NASA to send the first group of
women into space in the fifties. The launch never came to fruition, but
the spirit of these women lives on. The collection is strong and bold,
yet also has moments of ethereal shimmer and weightlessness.
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LOOKBOOK

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SHOWROOM CONCEPT

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RESORT 14/15 WINDOWS

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INSPIRATION

The Marc By Marc Jacobs Resort 2014 collection draws on inspiration

from the strong, independent women that comprised the group The
Mercury 13- a program developed by NASA to send the first group
of women into space in the fifties. The launch never came to fruition,
but the spirit of these women lives on. The collection is strong and
bold, yet also has moments of ethereal shimmer and weightlessness.
The window scheme for this season creates a highly versatile, modular
display opportunity for many different phases and presentation of
different product inclusive of RTW, ACC, shoes, and even a dedicated
display showcasing the fantastic novel new denim pieces. Mens
mannequins can also be integrated in a strong and seamless manner.

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WINDOW CONCEPT

FRAME UNIT OPTIONS

- Small Frame unit (with removable mirror piece for Phase 2/December Holiday)
- Medium Frame unit (with removable mirror piece for Phase 2/December Holiday)
- Large Frame unit (with removable mirror piece for Phase 2/December Holiday)

NOTES ON ORDERING AND INSTALLATION

- Please refer to following pages on which frame you should employ based on window size
- All frames have the same height (85.5) which should accomodate all windows
- One mannequin may stand inside the frame unit, as you will see in renderings
- Other mannequins may be positioned outside and around frame unit, space permitting
- Units will be shipped as individual poles, with detailed instructions for assembly in store
- No hanging support necessary

TIMEFRAME + PRODUCT
- This installation should occur from November 1-10 and will run through 1st of February with
a refresh middle of December (addition of mirror piece)
- Utilize November/December/January key product messages (RTW, Handbags, shoes) in
the display
-Change window product and mannequins every two weeks

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WINDOW ELEMENTS

SMALL FRAME

MEDIUM FRAME

LARGE FRAME

MIRROR TREE HOLIDAY REFRESH

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WINDOW MERCHANDISING GUIDELINE

NOVEMBER | D1
-Window unit should be installed with blue shelving facing forward
-While merchandising the shelving unit, please keep the display as clean as possible. Merchandise one style per shelf. Only utilize one color story throughout the
shelving unit.
- Ensure all handbags placed on shelves fit the space and are properly stuffedsupported but not too full
- Strong RTW looks matching back to accessories (refer to floor styling looks)
-A second mannequin can be placed to the left of the shelving unit. Please refer to
the floor styling look guidelines for mannequin pairings and styling.

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WINDOW MERCHANDISING GUIDELINE

DECEMBER | D2
HOLIDAY REFRESH
- December will feature the mirror piece and holiday tree shelves as an add-on to
display holiday gifting SLGs
- Going back to one of the inspiration pictures, the shelves and mirror convey a holiday
spirit with the use of SLGs and Tech in the shape of a tree, which is relfected in the mirror

-While installing the refresh unit, situate the window unit so that the refresh unit is
facing forward
-Merchandise the refresh unit with Gift Giving SLGs and Tech from the December
deivery.
-Keep a cohesive color story
-Designate one style per shelf displayed the same way across the shelf.
-Wallets can be displayed vertically, horizontally, or unzipped and opened (see below)
-SLG pouches can be displayed flat on the bottom shelf
-See next page on how to merchandise handbags on the blue shelf unit on the reverse side of the fixture

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WINDOW MERCHANDISING GUIDELINE

DECEMBER | D2
WITHOUT HOLIDAY REFRESH
-Window unit should be installed with blue shelving facing forward
-While merchandising the shelving unit, please keep the display as clean as possible. Merchandise one style per shelf. Only utilize one color story throughout
the shelving unit.
- Ensure all handbags placed on shelves fit the space and are properly stuffedsupported but not too full
- Strong RTW looks matching back to accessories (refer to floor styling looks)
-A second mannequin can be placed to the left of the shelving unit. Please refer to
the floor styling look guidelines for mannequin pairings and styling.

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WINDOW MERCHANDISING GUIDELINE

JANUARY | D3
-Window unit should be installed with blue shelving facing forward
-While merchandising the shelving unit, please keep the display as clean as possible. Merchandise one style per shelf. Only utilize one color story throughout
the shelving unit.
- Ensure all handbags placed on shelves fit the space and are properly stuffedsupported but not too full
- Strong RTW looks matching back to accessories (refer to floor styling looks)
-A second mannequin can be placed to the left of the shelving unit. Please refer to
the floor styling look guidelines for mannequin pairings and styling.

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WINDOW MERCHANDISING GUIDELINE

DENIM
- There is an option to display denim on the Resort window fixture at any time during
the season.
-The window unit comes supplied with hooks to hang denim.
-Display three (3) pairs of hanging denim by folding in half and hanging on the provided hooks by back belt loops
-Also display denim folded on the blue shelving unit. Fold denim in quarters, facing
forward. Be sure to tuck in any tags.

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WINDOW MERCHANDISING GUIDELINE

DENIM
-If there is not an abundance of denim, place a handbag on the top and bottom
shelves with denim folded in the middle two shelves, with leather backpacks hanging
instead of denim.
-Also display denim folded on the blue shelving unit. Fold denim in quarters, facing
forward. Be sure to tuck in any tags.

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RESORT 14/15 VISUAL MERCHANDISING GUIDELINES

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HANDBAG MERCHANDISING GUIDELINE

NOVEMBER | D1

FLAGSHIP

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HANDBAG MERCHANDISING GUIDELINE

NOVEMBER | D1

DOOR A

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HANDBAG MERCHANDISING GUIDELINE

NOVEMBER | D1

DOOR B

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HANDBAG MERCHANDISING GUIDELINE

DECEMBER | D2

FLAGSHIP

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HANDBAG MERCHANDISING GUIDELINE

DECEMBER | D2

DOOR A

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HANDBAG MERCHANDISING GUIDELINE

DECEMBER | D2

DOOR B

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HANDBAG MERCHANDISING GUIDELINE

JANUARY | D3

FLAGSHIP

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HANDBAG MERCHANDISING GUIDELINE

JANUARY | D3

DOOR A

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HANDBAG MERCHANDISING GUIDELINE

JANUARY | D3

DOOR B

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RTW MERCHANDISING GUIDELINE

COLOR STORY 1
Palace Blue
Multi

Grey
Melange

Black

Red Pepper
Multi

COLOR STORY 2
Deep Blue
Multi

Wicken
White

Black Multi

Red Pepper Deep Blue

Multi

NOVEMBER | D1

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SPORT CAPSULE MERCHANDISING GUIDELINE

COLOR STORY 1
Grey Melange Cambridge
Multi
Red Multi

Tourmaline Century Blue Blue Velvet Black Multi

Green Multi Melange MultiMelange Multi

Organize sport from light to dark, grouping like colors together

Hang 1 sku of each color on rail and fold multiples above on
shelving keeping like colors together
Sport should be cross merchandised with sport shoes and bags
such as the Dont Panic Sneakers and the Domo Arigato
bags.
NOVEMBER | SPORT

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SPORT CAPSULE MERCHANDISING GUIDELINE

* Place shoes facing forward

NOVEMBER | SPORT

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RTW MERCHANDISING GUIDELINE

COLOR STORY 1
Black Multi

Grey
Melange

Deep Blue

Black

COLOR STORY 2
Pacific Blue Iridescent Black Multi
Multi
Tinted Pearl

Black

New
Fatigue
Green

DECEMBER | D2

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RTW MERCHANDISING GUIDELINE

COLOR STORY 1
Pacific Blue
Yellow
Jacket Multi

Wicken White

Deep Blue

COLOR STORY 2
Grey
Desert
Melange Bloom Multi

Pale Jade
Multi

Black

JANUARY | D3

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top and tucked in

SKUS

-M4003588 Dont Panic Sweater L/S Crewneck, Tinted Pear White

-M4003684 Lyra Washed Poplin Button Down, Wicken White
-M4003600 Classic Cotton Full Skirt, Black
-M9000047 Dipped Ankle Boot Flat, Vachetta Black
-Can be styled with M0005483 Domo Biker Packrat, Black

RIGHT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top and tucked in

-Shirt bow should be tied in the back
-Denim should be cuffed

SKUS

-M4003707 Hiro Felt Coat, Teakwood Brown

-M4003691 Lyra Washed Poplin Belt Strap Shirt, Wicken White
-M4003661 Big Jean, Double Trouble
-M9000047 Dipped Ankle Boot Flat, Vachetta White
-Can be styled with M0005429 Rebel 24 Checker, Deep Blue Multi

NOVEMBER | D1

MANNEQUIN GROUP 1

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top and tucked in

-Sweater should be half tucked with strap going across body

SKUS

-M4003717 Nora Sweater, Teakwood Brown

-M4003684 Lyra Washed Poplin Button Down, Wicken White
-M4003698 Sparkle Suiting Cross Body Strap Trouser, Black Multi
-M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top and tucked in

-Jacket zipped up

SKUS

-M4003651 Biker Lether Jacket, Deep Blue

-M4003684 Lyra Washed Poplin Button Down, Black
-M4003600 Classic Cotton Full Skirt, Black
-M9000047 Dipped Ankle Boot Flat, Vachetta Black
-Can be styled with M0005316 Rebel 24, Black

NOVEMBER | D1

MANNEQUIN GROUP 2

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top and tucked in

-Denim should be cuffed

SKUS

-M4003719 Marks Bomber Jacket, Normandy Blue

-M4003684 Lyra Washed Poplin Button Down, Wicken White
-M4003825 Annie Boyfriend Crop, Benji with Tape
-M9000047 Dipped Ankle Boot Flat, Vachetta White

CENTER MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top and tucked in

SKUS

-M4003717 Nora Sweater, Chrome Melange

-M4003684 Lyra Washed Poplin Button Down, Wicken White
-M4003598 Sparkle Suiting Skirt, Black Multi
-M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top and tucked in

SKUS

-M4003602 Airglow Fur Jacket, Black Multi

-M4003684 Lyra Washed Poplin Button Down, Black
-M4003657 Ella Skinny, Rinse
-M9000047 Dipped Ankle Boot Flat, Vachetta Black

NOVEMBER | D1

MANNEQUIN GROUP 3

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
STYLING NOTES

-Styled with black turtle neck; be sure to show a small amount of the sleeve from
under the button-up cuff
-Button down should be buttoned to the top
-Denim should be cuffed

SKUS

-M4003717 Nora Sweater, Teakwood Brown

-M4003684 Lyra Washed Poplin Button Down, Wicken White
-M4003698 Sparkle Suiting Cross Body Strap Trouser, Black Multi
-M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN
STYLING NOTES

-Styled with black turtleneck

-Shirt tucked in
-Pants should be cuffed with strap going across body

SKUS

-M4003616 Cluster Cellophane Boxy Blouse, Iridescent Tinted Pearl

-M4003600 Classic Cotton Crossbody Strap Trouser, New Fatigue Green
-M9000047 Dipped Ankle Boot Flat, Vachetta White

DECEMBER | D2

MANNEQUIN GROUP 1

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top

SKUS

-M4003706 MA-01 Flight Nylon Patch Bow Dress, Deep Blue

-M4003684 Lyra Washed Poplin Button Down, Wicken White
-M9000047 Dipped Ankle Boot Flat, Vachetta White

CENTER MANNEQUIN
STYLING NOTES
-Styled with black turtleneck
-Shirt tucked in with bow tied in back
-Skirt strap going across body over shirt

SKUS

-M4003688 Candy Stripe Shirting Belt Strap, Pacific Blue Mulit

-M4003700 Classic Cotton Cross Body Strap Skirt, Black
-M9000097 Street Stomp 40mm Sandal Flat, Dipped Vachetta Black

RIGHT MANNEQUIN
STYLING NOTES

-Styled with black turtle neck; be sure to show a small amount of the sleeve from
under the button-up cuff

SKUS

-M4003696 MA-01 Flight Nylon Parachute Shirt, Deep Blue

-M4003637 Ella Skinny, Black Crease
-M9000047 Dipped Ankle Boot Flat, Vachetta Black

DECEMBER | D2

MANNEQUIN GROUP 2

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top and tucked in

SKUS

-M4003717 Nora Sweater, Black

-M4003684 Lyra Washed Poplin Button Down, Wicken White
-M4003652 Stargazer Sparkle Pleated Skirt, Black Multi
-M9000047 Dipped Ankle Boot Flat, Vachetta White
-Can be styled with M0005445 Rebel 24 Quilted, Silver

RIGHT MANNEQUIN
STYLING NOTES

-Styled with black turtle neck; be sure to show a small amount of the sleeve from
under the button-up cuff

SKUS

-M4003670 Candy Stripe Shirt Dress, Pacific Blue Multi

-M4003637 Ella Skinny, Black Crease
-M9000047 Dipped Ankle Boot Flat, Vachetta White
-Can be styled with M0005454 Sally Quilted, Silver

DECEMBER | D2

MANNEQUIN GROUP 3

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
SKUS

-M4003686 Jackson Sweater, Black

-M4003597 Cluster Cellophane Pleated Skirt, Iridescent Tinted Pearl
-M9000047 Dipped Ankle Boot Flat, Vachetta Black
-Can be styled with M0005457 Double Percy Stargazer, Black Multi

CENTER MANNEQUIN
STYLING NOTES

-Styled with black turtle neck; be sure to show a small amount of the sleeve from
under the dress sleeve

SKUS

-M4003630Dreamy Rhea Dress, Black Multi

-M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top

SKUS

-M4003653 Stargazer Sparkle Dress, Black Multi

-M4003684 Lyra Washed Poplin Button Down, Black
-M9000047 Dipped Ankle Boot Flat, Vachetta Black

DECEMBER | D2

MANNEQUIN GROUP 4

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top, with collar tucked under the dress

SKUS

-M4003595 Jerrie Rose poplin Dress, Yellow Jacket Multi

-M4003684 Lyra Washed Poplin Button Down, Wicken White
-M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN
STYLING NOTES

-Styled with black turtle neck; be sure to show a small amount of the sleeve from
under the jacket cuff
-Leave jacket slightly unbuttoned to show button-up underneath
-Button down should be buttoned to the top and tucked in

SKUS

-M4003639 Revival Denim Pullover, Vintage Blue

-M400314 Candy Stripe Shirting Ruffle Top, Bacific Blue Multi
-M4003641 revival Denim Utility Skirt, Vinage Blue
-M9000047 Dipped Ankle Boot Flat, Vachetta White
-Can be styled with M0005452 Sally Jerrie Rose, Yellow Jacket Multi

JANUARY | D3

MANNEQUIN GROUP 1

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top and tucked in

-Styled with turtleneck; be sure to show a small amount of the sleeve from under
the jacket cuff

SKUS

-M4003612 Candy Stripe Shirting Button Down, Yellow Jacket Multi

-M4003607 Classic Cotton Short, Deep Blue
-M9000047 Dipped Ankle Boot Flat, Vachetta Black
-Can be styled with M0005316 Rebel 24, White Birch Multi

CENTER MANNEQUIN
STYLING NOTES
-Bow on dress wrapped and tied in back

SKUS

-M4003703 Lyra Washed Poplin Dress, Wicken White

-M9000047 Dipped Ankle Boot Flat, Vachetta Black

RIGHT MANNEQUIN
STYLING NOTES

-Pant legs should be cuffed

-Leave top two buttons unbuttoned (see lookbook images)

SKUS

-M4003609 Classic Cotton Boiler Suit, Deep Blue

-M9000047 Dipped Ankle Boot Flat, Vachetta Black

JANUARY | D3

MANNEQUIN GROUP 2

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
STYLING NOTES

-Bow on dress wrapped and tied in back

SKUS

-M4003619 Peyton French Terry Hoodie, Grey Melange

-M4003703 Lyra Washed Poplin Dress, Wicken White
-M9000047 Dipped Ankle Boot Flat, Vachetta Black
-Can be styled with M0004365 Luna XBody, Bluestone Multi

RIGHT MANNEQUIN
STYLING NOTES

-Bow on dress wrapped and tied in back

SKUS

-M4003703 Lyra Washed Poplin Dress, Wicken White

-M9000047 Dipped Ankle Boot Flat, Vachetta Black
-Can be styled with M0005461 Rebel 24 Ostrich, White Birch

JANUARY | D3

MANNEQUIN GROUP 3

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FLOOR STYLING LOOKS

LEFT MANNEQUIN
STYLING NOTES

-Button down should be buttoned to the top and tucked in

SKUS

-M4003684 Lyra Washed Poplin Button Down, Desert Bloom

-M4003662 Big Jean, Patched Up White
-M9000047 Dipped Ankle Boot Flat, Vachetta White
-Can be styled with M0005316 Rebel 24, White Birch Multi

RIGHT MANNEQUIN
STYLING NOTES

-Styled with black turtleneck

SKUS

-M4003595 Jerrie Rose Poplin Dress, Pale Jade Multi

-M9000047 Dipped Ankle Boot Flat, Vachetta Black

JANUARY | D3

MANNEQUIN GROUP 4

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MENS LOOKBOOK

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MENS RTW MERCHANDISING GUIDELINE

COLOR STORY 1
Deep Blue

Ore Blue
Multi

Black

Indigo Multi

COLOR STORY 2
Deep Maroon

Wicken
White

Grey
Melange

Deep
Merlot Multi

Black

NOVEMBER | D1

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MENS RTW MERCHANDISING GUIDELINE

COLOR STORY 1
Orange Glow Dogwood
Multi

Ink Blue
Multi

Indigo Multi

COLOR STORY 2
Snake
Green

Ink Blue

Grey
Melange

Orcha Black
Multi

DECEMBER | D2

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MENS RTW MERCHANDISING GUIDELINE

COLOR STORY 1
Red Snapper

Orange
Glow Multi

Black

Brand New
Green

JANUARY | D3

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