2016 April Issue Max Sports & Fitness

NOW AVAILABLE IN
15 FLAVORS!
become
one of us
In celebration of our
25th year in business,
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
This offer is good for
a limited time only.
Visit us at
maxmusclefranchise.com
for more details.
TEAM MAX ATHLETE
Photo by Hiram Chee
ROSE SCARBOROUGH
NPC NATIONAL
**Based on sales at Max Muscle stores nationwide.
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*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.
A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states. MMSN is currently registered in all states.
26
APRIL 2016
TEAM MAX
HEALTH
16 Microbiome Therapy
Why germs and bacteria might
be better for you than you think.
Welcome to the new frontier of
medicine.
FITNESS
22 Shapely Shoulders
This month's cover model
shares a great workout to get
killer shoulders.
26 Get Outside
Tired of being cooped up in
the gym? Head outdoors
for this fun workout!
28 Spring Training
Running tips, fve fun outdoor
activities to try, and 10 ftness
apps to help you stay on track
this spring.
2
WWW.MAXMUSCLE.COM
Issue 203
APRIL 2016
34 Pete Ciccone, IFBB Pro

Each month, we host
a Q&A with one of
Max Muscle's elite
Team Max athletes.
RESULTS
36 She's Back!
How Gina Turner lost
85 pounds and got her
groove back!
IMAGE
40 Check the Mail
Items packaged together
exclusively for men and sent
monthly to your doorstep.
42 Beauty Detox
Great products for ladies to help
you detox and feel great!
22
26
50
DAVID CALHOUN
INGRI DEGROOTE
36 52
NUTRITION
If you're a vegan (and even if you

aren't), then you don't want to miss
this informative article about a new
vegan-friendly protein available today.
46 2016 Food Trends

From eating more bison and
pulses (what are those?) to
experimenting with exotic spices,
these trends are sure to make
your mouth water.
56 Stack the Odds in Your Favor

Max Muscle Nutrition offers various
supplements to help you get the most
out of your workouts. Find out why it's
helpful to supplement pre-, intra-,
and post-workout.
50 'EGG'cellent Eating
Want a meal that is as fueling as
it is flling? Look no further than
this yummy recipe for a powerpacked egg sandwich.
52 Do You Juice?
The juicing craze is still going
strong. What's it all about, is it
healthy, and should you try
it? Plus: tips for DIY juicing.
SCIENCE
54 Vegan-Friendly Protein
YOUR
WORKOUT
ST
ACK
pg. 56
SPRING
ER
VE
FEV
7YOU'LL WANT
TO DEVOUR
Should You
Try a Juice
Cleanse?
FREE ISSUE!
of:
p
Compliments
IN EVERY ISSUE
4
6
8
10
12
14
30
58
60
62
64
DEB PROSSER
Editors Note
President's Point
Digital Buzz
Feedback
Joe's Corner
Health Beat
FitSpiration
Science Pulse
Pro Training
What's Hot
The Final Rep
DON DONA
CLAUDIA
VIRGIL
Bikini
Competitor
and MS&F
Cover Model
Search
Winner
Running Tips
Outdoor Workout
Fresh Air Fitness
FOOD
TRENDS
ARPANA PRASAD
How
Much
ER
WAT
Do You
Really
Need?60
pg.
How To Get
SHAPELY
SHOULDERS
ON THE COVER
Photographer: James Patrick,
JamesPatrick.com
Assistant: Jason Black
Model: Claudia Virgil
Makeup/Hair: Stephanie Kole
Apparel: Afftnity.com
Locations nationwide. Find yours @
www.maxmuscle.com
pg. 22
APRIL 2016
COM
AXMUSCLE.COM
M AXMUSCLE
APRIL 2016
WWW.MAXSPORTSANDFITNESS.COM
EDITOR'S NOTE
emerge
has become
invaluable to
my diet.
die
NEW FLAVORS!
Now Available in Fruit Punch and Key Lime Pie!
emerge is now available in 16 awesome flavors!
Available at:
"Let me listen to me
and not them."
Gertrude Stein
Personally, I think Gertrude is on to

something. Let me explain...
On February 1st, my husband's
son Colton shipped of to U.S.
Marine Corps Boot Camp in San
Diego, California. While he is there
for 13 weeks, my husband and I
are doing our own boot camp back
home to show our support. We have both completely cut out alcohol and
we are both on these incredible Max Muscle Nutrition meal plans (many
thanks to our awesome coach Megan Casey at Max Muscle South Metro in
Colorado for her support and knowledge). We are taking our supplements
every day and we are hitting the gym at least four times a week. By week
six, we both lost 10 pounds each and every day we are slimming down in
inches all over our bodies and our body fat percentage is dropping. That's
the background story. Why the quote?
OK, since becoming the Editor in Chief of Max Sports & Fitness, I have
written and edited countless stories of people's transformations with
the help of Max Muscle. I believe this to be one of the most important
services Max Muscle provides changing lives for the better. One of the
common complaints from those who've undergone a transformation is all
the "naysayers" and "diet saboteurs" they encountered on their journeys. I
never fully understood this until recently.
I had one family member who has struggled with weight since her 30s
tell me that losing weight is harder to do the older you get (I just turned
41) and that I would most likely gain it all back so I shouldn't bother. I had
some friends at my own birthday party pushing me to drink wine with them.
When I asked my doctor if perhaps my hormones were a little to blame for
my weight gain, he told me that I should accept that I live in Texas and that
women are heavier here. Um, huh??
Yes, I have put on some extra pounds in the last few years. But guess
what? Until Feb. 1st, I wasn't truly living the healthy lifestyle I know how to
live. I was eating bad, drinking wine, not exercising my normal healthy
habits took a backseat to losing my father, going through a divorce, fnding
love, becoming immeasurably happy, losing my sister, working too much,
and being plain ol' lazy. Sure, I dieted here and there, worked out once in a
while, and I even gave up wine for a month. But I wasn't consistent. I knew
it was time to put an end to all the bad habits. For real this time.
So now when friends want me to drink with them, when people try to
get me to eat bad foods, or when my doctor tells me I should just accept
that I will be heavier because of where I live, I say, "Let me listen to me
and not them." You see, I know what I want. I know this is a lifestyle I have
to maintain for the rest of my life. It just feels too good! People who don't
invest in the lifestyle will fail. The weight will come back.
You have to decide every day to make the right choices. So listen to
yourself. What do you really want? What do you truly need? Forget the
naysayers. They have no power over you. Only you do. As Eunice Camacho
Infante said, "In the end, people will judge you anyway. Don't live your life
impressing others, live your life impressing yourself."
Until next time,
LaRue V. Gillespie
LaRue V. Gillespie is the Editor in Chief and Creative Director for Max
Sports & Fitness Magazine. E-mail her at editor@maxsportsandf itness.com.
4
WWW.MAXMUSCLE.COM
APRIL 2016
No Distractions. No Fluff. In the end, I Just
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
Visit us at
for more details.
CARBS
CAR
PROTEIN
TRANS FAT
PER SERVING
PER SERVING
PER SERVING
32G
28G
NEW FLAVORS!
0G
Now Available in Fruit Punch, Pink Lemonade, Intense

Strawberry, Watermelon, Lemon Lime and Tangerine.
Coming Soon in Strawberry Banana & Grape.
Max A.R.M. (Anabolic Recovery Matrix) from Max

Muscle Sports Nutrition (MMSN) was designed to be the
most advanced and complete recovery formula
designed to follow rapid recovery and anabolic science.
Created to be the ultimate post-workout formula,Max
A.R.M. provides the necessary nutrients to support
maximum muscle mass activation, restore fluids and
electrolytes, replenish glycogen and accelerate overall
muscle recovery and repair.
Max A.R.M. is the total package for complete recovery
science providing the powerful patented ingredients
Creapure
Creatine
Monohydrate,
Creatine
MagnaPower and Promilin to promote rapid and
efficient recovery and muscle building. Max A.R.M. is
instantized and delivers a refreshing and satisfying
flavor. Hydration recovery at its finest you wont need
anything else!
Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
Find a Store Nearest You @ maxmuscle.com Franchise Opportunities Available
PRESIDENT'S POINT
SPRING IS HERE and we have
an incredible promotion going on for
the month of April. The Complete
Workout Stack consists of three of
our top-selling supplements: FBX 2.0
(our advanced pre-workout formula),
Pro BCAA (a high potency blend for
intra-workout), and Max ARM (for
post-workout recovery). For the entire
month of April, when you purchase the
Complete Workout Stack, you get the
Pro BCAA for FREE! There are eight exciting favors of Pro BCAA to
choose from, including the newly released Unfavored, and there are
several favors of ARM and FBX 2.0 as well. In fact, we just created
a new favor in FBX 2.0, Extreme Orange, so the hardest part for you
will be picking your favorite favors for each! Check with your local
Max Muscle store for details or go to MaxMuscle.com to fnd the store
nearest you.
I would like to take a moment and thank all of our loyal Max Muscle
Nutrition customers and remind you of our Loyalty Program. If you
arent taking advantage of this money-saving program, please talk
to a Certifed Fitness Nutrition Coach at your local Max Muscle today
and get set up on the program. There is no cost to you and you start
saving the minute you sign up. For every $10 spent in the store, you
get one point, which equals $1 on your card. Once youve flled up
your card, you can then redeem it for FREE product in the store.
And if you want an even faster way to fll up that card, ask your
local store for some VIP cards to hand out to your friends and family
at work or the gym. The VIP card entitles the person you give the
card to a 10 percent discount on any frst-time purchase in the store.
The best part for you is not only are you helping someone improve
his/her health, you are also going to get additional points based on
his/her purchases. So if your friend comes in and spends $100, you
get 10 points added to your Loyalty Card, which earns you FREE
product even faster! Its a great program to help you subsidize your
supplement program each month and it's our way of saying thank
you for spreading the word for us.
So, if you love our products and services, join the Loyalty Program,
pass out those VIP cards, and start getting your product FREE!
Publisher Joe Wells Enterprises, Inc.

Executive Editor Sean Greene
Editor-in-Chief/Creative Director
LaRue V. Gillespie
Copy Editor Tariq Ahmad

Advisory Board
Rand McClain, DO
Gary Brazina, MD, FACS
Phil Harvey, PhD, RD, FACN
Contributing Writers
Linda Hepler, Abby Hoeffner, Susan Irby,
Joe Wells, Karen Morse, Dr. Phil Harvey,
Pete Ciccone, Matt Cooper, Jackie Classen,
Thomas DeLauer, Claudia Virgil, James Patrick
Contributing Photographers
James Patrick, Frank Fontanilla, Eric Wainwright,
Hiram Chee, Brett Seeley, Shutterstock.com
MAX SPORTS & FITNESS

210 W. Taft Avenue
City of Orange, CA 92865

(714) 456-0700
MaxSportsAndFitness.com
Max Sports & Fitness Magazine is published monthly
by Joe Wells Enterprises, Inc. and may not be reproduced without express written permission, all rights
reserved. No liability is assumed by Joe Wells Enterprises, Inc. or Max Muscle regarding any content in
this publication. It is vital that before implementing
any diet or exercise routines, you must frst consult
with a qualifed physician.
Max Muscle is not responsible for advertiser claims.
Joe Wells Enterprises, Inc. and Max Muscle do not
promote or endorse the use of steroids or other
illegal substances. For more information concerning
diet and nutrition, recalled products, steroids and
other related products and issues, please visit the
Federal Food and Drug Administrations Web site at
www.fda.gov.
Sean Greene is President of Max Muscle Sports Nutrition and executive editor
of Max Sports & Fitness Magazine. E-mail him at sean@maxmuscle.com.
6
WWW.MAXMUSCLE.COM
APRIL 2016
We reserve the right to refuse advertising without

explanation.
APRIL SPECIAL!
PRE
POST
INTRA
Available at:

*Offer good on FIRST purchase only. Cannot be combined with Frequent Buyer Points or any other sales. Certain product restrictions may apply.
Talk to your Max Muscle Certified Nutrition Coach for more details.
Be sure to use the hashtags #maxnation,

#maxmusclesportsnutrition, #maxmuscle, #showmymax and/or
#maxsportsandftness for a chance to be featured here!
MAX NATION
DIGITAL BUZZ
We all love our social media platforms. Here,

we focus on what's happening with Max Nation
in the digital world.
@maxmusclecorona sure
knows how to motivate others!
Determination
is half the
recipe for
success. Start
your week
of with the
end in mind
SUCCESS
@patbanya posed for a pic with

Jessica Vetter to show of their
biceps at the Arnold Classic.
@JacobBrucePT shows of his

passion for ftness and includes a
motivational reminder for us all.
Model:
@hannahmorales5
Photog:
@photosbygodoy
Don't follow
the standard
...SET IT!!
Model:
@hannahmorales5
Photog:
@photosbygodoy
@maxmusclesportsnutrition
makes a good point. You gotta be
willing to work for it.
8
WWW.MAXMUSCLE.COM
APRIL 2016
#ShowMyMax (product love)
@alphaomega541
got this great pic
with his Max Muscle
blender bottle from
Max Muscle Bedford
with the hashtags:
#bodybuilding
#showmymax #maxpro
#nosurrender
#workhard
#motivation
@cant_stop_jay reminds us to
#riseup. BTW, we love that Max
Muscle shirt he is wearing!
#freestuff
@tltmarie says, "What's

SUP!!! Ready to get it
with some MaxxTor,
Max protein, LiquiCarn,
and my stress relieving
bicep. Thanks again
to Max Muscle for
supporting my Gainzz!!
#bodybuilding
#maxnation
#showmymax
#gainzzz #girlswholift
#showmymax
Visit @MaxMuscleSportsNutrition
on Facebook each week for a
chance to win FREE product!
#getyourmags
@maxmusclefairoaks
shared this pic
stating, "Epic News
Sports Radio Host
Glenn Spillman
giving the thumbs
up and shout out on
air to Max Muscle
MaxPro Elite Protein!"
#protein #maxmuscle
#showmymax
#supplements #ftness
#maxproelite
@maxmusclebeaverton's post
made us LOL. Thanks for posting.
Got your IG name right this time! :-)
APRIL 2016
MAX NATION
Mae Juris Manahan

enjoying her vacation
with a Max Muscle
protein shake in
Manila, Philippines.
Great Customer Service
FEEDBACK
Results, photos, comments, and thank you's

from people across the United States who make
up the great Max Nation.
This is a compliment for one of your stores. My husband and I
have been going to Max Muscle in Council Blufs since last April
to lose weight. Together with the help and encouragement of the
people at Max Muscle, we have completely changed our lifestyle
and have lost a combined total of 90 pounds. Not only are we
looking better, we are feeling better too.
Over the holiday weekend, I fell of my bike and broke my leg
and ankle. One of the store owners, Troy Graves, stopped by
with a care package from Max Muscle. The customer service and
genuine care and encouragement we have received from Max
Muscle in Council Blufs is outstanding. This is one of the reasons
we will continue to be loyal customers and refer as many people
we can when they ask how how we are losing weight.
Rich and Michelle Griffen, Iowa
Fernando Salas, Max Muscle Wesley Chapel

Franchisee; Mallorie Duff, and Dan Saccavino
show their support for breast cancer awareness
while at LA Fitness New Tampa.
Partnering To Reshape Omaha
TALK TO US
10 WWW.MAXMUSCLE.COM
APRIL 2016
We have forged a great partnership with Farrell's Extreme Body shaping West Dodge
and Northwest Omaha. For nearly three years, We have been part of their 10 Week
Transformations and FIT student programs. I always give their nutrition seminars to
teach their new students about food and how to make eating healthy a lifestyle that
lasts. After that, we sample at each location so their members can try the top shelf
quality that Max Muscle has to ofer.
Working together, we have grown our businesses while helping literally thousands
of people live healthier lifestyles. Recently, a member of FXB NW and a nutrition client
of mine, Jim Hilton, fnished top 10 in the FXB year-long transformation contest. This
speaks volumes for the partnership that we have built and cemented with FXB NW
and WD here in Omaha Nebraska. We look forward to continue to reshape Omaha 10
weeks at a time! Steve Lucchino, Franchisee, Max Muscle Omaha & Papillion
We love hearing from you! Send us your selfes, your motivational photos, your
favorite quotes, or workout routines, success stories, questions, comments, likes,
dislikes, etc. to editor@maxsportsandftness.com for a chance to be featured here!
Pitstop: Max Muscle Corporate
Mark Sarale, Max Muscle Regional Director for Northern California, recently stopped
by Max Muscle headquarters and posed for a quick pic with these lovely ladies.
Love Those
MM Lanyards
Greeley, CO
Making a True Lifestyle Change
In January 2015, I began

the MaxFormation
program with Steve
Lucchino at Max Muscle
Omaha, Nebraska. Te
program boasts a true
lifestyle change to not
just reach your goals,
but progress from there.
In addition to using
the great Max Muscle
products, I chose to do
the personalized meal
plan as well.
By enrolling in this
program, and working with Steve, I have learned a vast amount of information
regarding both health and ftness. As I look back from the last year, I would say the
most important thing I have learned is the importance of meal preparation. My own
personal mantra is, "If you fail to plan, you plan to fail."
Another important rule that I live by is to have healthy snacks available not only at
home, but at work and while travelling. One product in particular that I relied on is
MaxPro. Tis product has proven to be a great supplement when in a rush. Another
helpful product is Emerge. Emerge helped give me a boost in the morning to wake
me up and prepare me for a workout.
With the help of the program, Steve, and the meal plan, I now carry the knowledge
to stay on the path of a healthy lifestyle. I feel extremely blessed to have been a part
of this experience, and have taken the opportunity to pass what I have learned on to
my family and friends so they can also enjoy a healthy lifestyle. Tere are no secrets or
shortcuts to success. Success is the direct result of preparation, hard work, education,
and learning what works for you and what does not. As Steve and Tyler (at Max
Muscle) always say, If its not a lifestyle, its not for life! Jason Allen, 34
Beaverton, OR
Jantzen
Beach, OR
Longmont, CO
APRIL 2016
11
JOE'S CORNER
HEY JOE,
HEALTHY FAT
Flaxseeds are chockfull of healthy Omega

3 fatty acids.
shold I add
flaseeds to my
protein shakes?
PROTEIN SHAKES are one of
the cheapest and easiest ways to
supplement your body with additional
protein and other vital nutrients. I
have lectured many different types
of consumers from those fghting
disease or obesity to high school
athletes wanting to gain weight on
the benefts of healthy shakes. How
else can you get a healthy dose of
protein, with hundreds of options for
healthy nutrients, that tastes great?
Plus, you can keep your cost per shake
in the $2 range. Try doing that with a
healthy meal!
So dust off your blender and go to
the market and pick up some frozen
or fresh fruit, faxseeds, almond or
cashew milk, or the popular blend
of almond/coconut milk, and lets
get started making a super healthy
faxseed antioxidant shake!
What is the big deal with faxseeds?
They are one of the most nutrientpacked foods you can consume.
They have 70 times more lignans
(polyphenols/antioxidants) than other
food sources, which supports the fght
against free radicals in your body. They
are loaded with omega 3 healthy fats
for your heart and dozens of other
healthy functions in your body.
A one-ounce serving contains 8
grams of fber, which is great news for
your digestive system, heart, blood
pressure, cholesterol, weight loss, and
dozens of other health factors.
A one-ounce serving also contains 6
grams of protein, thus boosting your
shake's protein value while supplying
your body with a host of vital nutrients.
Studies show that faxseeds are great
for your hair and skin health. Many
consumers say their hair gets thicker.
With all these great benefts, why
not add faxseeds to your protein
shakes? Not only are they benefcial in
APRIL 2016
so many ways, but they bring a nice,

nutty favor to the shake as well. Here
is a recipe for great shake. I prefer to
use golden faxseeds, which are found
in any health food store (and perhaps
your local market). Brown seeds are
OK, too, and have the same benefts.
Max Muscle Flaxseed/Berry
Antioxidant Shake
2/3 to 1 scoop of MaxPro Elite.
Joe Wells is the founder and CEO of

Max Muscle. He shares important tips for
healthy living and sports performance
every month. Read past columns on
MaxSportsandFitness.com.
8-10 ounces of almond or coconut

almond milk.
2-3 Tbs. of golden faxseeds. Calorie
counters can opt for the smaller amount.
3/4 to 1 cup frozen berries: i.e.
blueberries, strawberries, or a mix. If
using fresh fruit, add more ice.
2-3 drops of liquid stevia to sweeten
slightly(if preferred).
Ice to preference, depending on frozen
berries or fresh fruit.
Blend for 30 to 60 seconds depending on
the power and speed of your blender.
This recipe will make an
awesome tasting shake that
contains approximately 25 to 38
grams of protein, 30 to 35 grams
of carbohydrates, and 8-12 grams
of healthy fats from the faxseeds
only. Dont forget those berries and
faxseeds are loaded with healthy
antioxidants! Also adding half of a
banana will add about 40-50 calories
and make it very smooth.
So, yes, add some faxseeds to your
next shake. Get started today by going
to your local Max Muscle Nutrition
store and getting the world's best
protein MaxPro Elite to add to your
shakes. Our Certifed Fitness Nutrition
Coaches are standing by to help get
you off to a great start. MS&F
IN
S
E
R
STO
!
W
NO
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
Visit us at
for more details.
The Best Got Better

3 0g Pr o t ei n*
6. 6g B CA As *
4.4g Gl ut amine *
S ug a r FR EE
Fa t FR EE
G lu ten F RE E
*per serving.
Find us on:

MAX HEALTH
HEALTH BEAT
From feeding your gut to killing cancer cells, here

are the latest blurbs about health and nutrition.
BY LINDA HEPLER, BSN, RN
MUSCLE RECOVERY POST
ULTRAMARATHON
According to a new study, if youre an extreme athlete, you should expect to give your
muscles a good long time to recover after an event. The research studied 72 participants
in the 2015 Western States Endurance Run, a 100-mile race through the Sierra Nevada
Mountains of northern California, fnding that it took fve to seven days for blood samples
measuring muscle damage to return to normal. Participants reported an even longer time
for their running speed to return to normal.
FACTOID: Amount of fruit and veggies that

experts recommend: 5-9 servings daily. Number
of people who meet this goal? Only 1 in 10.
Source: U.S. Center for Disease Control and Prevention
Can Working Out Kill Cancer Cells?

Many cancer treatment centers include holistic therapies, such as diet, massage, and yoga
to help manage cancer and its symptoms. Tere may be one additional recommendation
based upon recent research reported in Cell Metabolism. Te study from the University of
Copenhagen showed that when mice spent time doing high intensity exercise, the surge
of adrenaline that comes with the workout helped to move cancer-killing immune cells
toward tumors, causing a reduction in tumor size. Tis research paves the way for human
trials that will help to guide docs in providing advice for lifestyle changes that will help
with treatment.
GOING
PALEO?
If so, you may want to reconsider, said University of
Melbourne researchers, especially if you have prediabetes. A new mouse study has shown that the lowcarb, high-fat diet touted by some celebrities even
if followed for a mere eight weeks can lead to rapid
weight gain and an increased risk for diabetes. The
fndings prompted the scientists to issue a warning
not to put faith in fad diets that arent backed by solid
scientifc evidence.
APRIL 2016
FEED YOUR GUT
Scientists have known for some time now that good

gut bacteria thrive on the veggies that we consume.
But a recent discovery by Australian researchers
made it clearer how this happens. According to the
research, E. coli bacteria, a type of bacteria found
in the gut, produce an enzyme that is used by the
bacteria to absorb and metabolize sugars found in
leafy green vegetables, like spinach and kale, for
energy. This assures a healthy population of good
gut bacteria, which in turn leaves less room for the
bad guys.
To Drink Or NOT TO DRINK?

Yet another study, this time from the Norwegian University of
Science and Technology, has shown that three to fve servings
of wine, liquor, or beer per week is heart healthy. But this
study was unique, claimed the researchers, because while
previous studies have contrasted
those who drink moderately
with those who rarely or
never drink, the non-drinking
population used in countries
such as the United States and
southern European nations
where almost everyone drinks
may have included people
who have stopped drinking due
to alcohol problems, making study
fndings less accurate. For this reason,
the researchers wanted to explore the issue
with a Norwegian population, where many
people drink rarely or not at all. The fndings:
the more often participants consumed alcohol
within normal limits (3-5 drinks weekly), the
lower their risk of heart problems like
heart attack and heart failure.
MAX
MUSCLE
EXCLUSIVE!*
Introducing the InBody 270,

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MAX HEALTH
Microbiome Therapy
The New Frontier of Medicine
BY LINDA HEPLER, BSN, RN
IF YOURE ONE of those people

who wont leave home without the
hand sanitizer, you may be surprised
to learn that the vast majority of
microbes those organisms too
small to be seen with the naked eye
which you come into contact with
are not the enemy. In fact, your body
is host to trillions of these tiny cells
(collectively called a microbiome),
about one to three times the number
of your human cells, living in your
mouth, nose, gut, and genitourinary
system as well as on your skin.
APRIL 2016
This bug portion of us is essential to

our health, said Bill Miller, MD, physician
and scientifc advisor to OmniBiome
Therapeutics, a pioneering company in
discovering and developing solutions
to problems in human fertility and
health through management of the
human microbiome. It determines our
metabolism, our taste in foods, and our
moods, and plays an essential role in the
development of our immune system.
According to Dr. Miller, what
scientists are learning about the
human microbiome may hold the key
to fnding treatments or cures for a
score of diseases and conditions that
have few treatment options at present.
Personalized microbial manipulation

is the new frontier of medicine, he
claimed.
Much of what is presently known about
the human microbiome, he continued,
is courtesy of the Human Microbiome
Project, a fve year, $115 million National
Institutes of Health initiative with the
goal of identifying and characterizing
the microorganisms living in and on
healthy human bodies. The ultimate goal
of this project, which began in 2008,
and subsequent microbiome projects,
is to determine how changes in the
microbiome are associated with the
development of diseases and to develop
effective treatments for them.
The human microbiome begins to

establish itself right at the moment
of birth, when the newborn is coated
with microbes from the mothers birth
canal, then continues to grow with
the ingestion of breast milk and from
contact with siblings, parents, and other
caregivers. As we age, our microbiome
changes, depending upon environmental
contact with pets, soil, plants, and
people, and also upon the foods we eat.
Every human being has a mixture of
microbes, including bacteria, archaea,
fungi, protists, and viruses and each
persons microbiome is different.
The function of each of the players
is so carefully orchestrated that the
microbiome has been described by the
American Academy of Microbiology
as a newly recognized organ with a
range of metabolic activities. Certain
bacteria in the gut, for example, aid in
the digestion of carbohydrates; others
break down the sulfur you eat in foods
like animal proteins and cruciferous
veggies to hydrogen sulfde, still another
reduces the sulfates to the proper level.
And on the skin and in the mouth and
genitourinary tract, good bacteria
produce compounds that inhibit diseasecausing pathogens.
Its when the balance of your
microbiome goes awry a condition
called dysbiosis that the trouble
begins, said Mark Heiman, PhD,
vice president and chief scientifc
offcer of MicroBiome Therapeutics,
a company that is
currently developing
microbiome
modulators to
shift bacterial
populations in the
gastrointestinal
tract. If you look
at people with
Type 2 diabetes, for
example, he said, they
have a lack of organisms
that ferment carbohydrate fbers.
Why do people develop dysbiosis?

While there may be a multitude of
factors, two of the most important
underlying reasons are antibiotic use
and diet. When you take an antibiotic
for an infection, it helps to eliminate
pathogens, and in some cases, may
even be life-saving. Yet the very thing
that helps you can cause damage,
because the antibiotic also kills off
other non-harmful microbes, and
alters microbiome activity, including
the function of the digestive system
and the immune system. Recent
research performed at the University of
Amsterdam suggested that while these
side effects of antibiotic use are short
lived in the microbiome of some
areas, such as in the mouth,
they can last for months
even years in the gut,
leaving you open to a host
of problems.
As for diet, our modern
Western diet doesnt
promote microbiome
diversity, which is the
ideal condition for human
health, said Dr. Heiman.
Years ago, we used to eat
virtually hundreds of plant
species, plants that were not treated
with pesticides, he added, and today,
the typical diet includes only 12 plant
species, many of them treated with
pesticides.
The more plants you eat the more
diverse your microbiome, explained Dr.
Heiman. And when plants are untreated
with pesticides, they develop their own
defense system of healthy microbes
that can help to fend off those bugs
and diseases that plague a plant. When
you eat a plant that has those healthy
microbes, you diversify your own
microbiome.
While it is too early and probably
too simplistic to suggest that complex
diseases like diabetes are caused solely
by dysbiosis, said Dr. Heiman, it
is most defnitely a contributing
factor in many diseases and
conditions, including arthritis,
allergies, asthma, infammatory
bowel disease, cancers, autism,
and obesity, to name just a few.
The potential for
microbial manipulation
to treat dysbiosis is
best illustrated by the
development of a successful
treatment for Clostridium diffcile, a
disease that is caused by the disruption

of normal healthy bacteria in the colon
(often following the use of antibiotics)
with fecal microbiota transplants (FMT).
A FMT involves delivering a slurry of
fecal matter (strained and mixed with
saline) from healthy persons through
an enema, colonoscopy, sigmoidoscopy,
or endoscopy for the purpose of
reestablishing a healthy and diverse
microbiome that will overpower the
C-diffcile bacteria.
Although a bit unappetizing to think
of, fecal transplants have revolutionized
the treatment of recurrent severe
C-diffcile, with an estimated success
rate of over 90 percent. Research
studies are underway
now to determine
the treatments
effcacy in other
bowel conditions
such as irritable
bowel syndrome,
Crohns disease,
and ulcerative
colitis. And
very recently,
a capsule
form of FMT
has been developed,
in which a frozen suspension of fecal
material from healthy donors is used,
raising hopes that a simple and effective
treatment for bowel conditions may
soon become mainstream.
But it takes more than just
introducing healthy microbes into the
body to reestablish health, said Dr.
Heiman. For one thing, a FMT is a
mish-mash of microbes which
are not identifed, and
it may be a particular
bacteria that performs a
particular function that
is needed. And even
if the correct microbe
is introduced, the
unhealthy host may
provide an inhospitable
environment where the
microbes wont survive and
maintain their population. Enter
companies like OmniBiome Therapeutics
and MicroBiome Therapeutics that
are exploring not just which bacteria
are needed to reestablish a healthy
microbiome, but what the bacteria
do. This means that a treatment for a
particular disease would focus on what
is missing as a result of depleted strains
of bacteria.
APRIL 2016
17
One study by MicroBiome

Therapeutics, for example, involved
treatment of people with diabetes 2 and
prediabetes, who have been determined
to have a different microbiome makeup
than people without those conditions.
A formulation of inulin (a fber), beta
glucan, and antioxidants dubbed
NM504 was given to half of a group
of people with these conditions twice
a day, with the other half receiving
a placebo. Those who received the
NM504 had a shift in the makeup of
their microbiome (determined by stool
samples), and also had improved blood
sugar control as well as diminished
hunger.
After completing this study,
MicroBiome Therapeutics developed
another formulation called MT303,
derived from whole soybean pods, using
it in a study on obese mice. Those who
were given the MT303 showed a positive
change in their microbiome populations,
and also showed decreased weight gain
and less colon infammation.
Theres no doubt that as research
continues on the underlying mechanisms
by which the human microbiome affects
our health, we will see a number of safe
and effective therapeutic treatments for
diseases and conditions that are as of
yet, poorly understood and inadequately
treated. The more we look at the
associations between changes in our
microbiome and our health, the more
we understand what an important
impact it has on us, said Dr. Miller.
Someday we will see personalized
microbial management, and it will
revolutionize medicine. It will take a
few decades before we really truly
understand what were doing, but Im
flled with optimism, he said.
SHOULD YOU STOP

WORRYING ABOUT GERMS?
If the vast majority of microbes that

you encounter in life are harmless, even
benefcial for your microbiome, does this
mean that you should stop doing the
things you do to protect yourself from
germs?
Maybe to some extent, say experts.
Research has suggested that increased
levels of hygiene over the past century
(such as using antimicrobial soaps and
cleaners or keeping our homes airtight)
has led to less diverse microbiomes
and poorer health. Its still important,
though, to protect yourself and
others against harmful germs by hand
APRIL 2016
washing and keeping your environment

clean. But avoid antibacterial soaps,
hygiene products, and environmental
cleaners, because they can kill off
healthy microbes not to mention
promote antibiotic resistant strains of
pathogens. And try not to stress too
much about Fido running through the
house with muddy paws. Exposure
to pets and some dirt can help to
diversify your microbiome.
HOW YOU CAN CHANGE

YOUR MICROBIOME
Dont want to wait for personalized

microbial therapy to go mainstream?
There are some things you can do right
now to change your microbiome for the
better:
Just say 'No' to antibiotics Only
take antibiotics when absolutely needed.
Antibiotics are not effective against a
cold or the fu, and they can do lots of
collateral damage to your good bacteria.
Eat lots of veggies and good
protein Protein is one of the
preferred foods for the probiotics (good
bacteria) inside of us, along with the
fber in vegetables (eat stalks, stems,
and leaves when possible for increased
fber intake). If you dont feed your
microbes properly, they will eat you
by dining on the mucus lining in the

intestine. This can cause a leaky gut,
which can lead to infammation and a lot
of other issues, including autoimmune
problems.
Get more garlic Garlic has high
levels of a type of fber called inulin,
which the good guys in the gut love.
And some research suggests that garlic
harms the bad bacteria while feeding
the good.
Feed on fermented food
Fermented foods like sauerkraut, kimchi,
kefr, kombucha, and yogurt contain lots
of prebiotics, which can help to populate
your good bacteria.
Try to go sans sugar Sugars,
refned carbs, and processed foods
worm their way quickly into the small
intestine without the help of microbes
to break them down. This leaves your
microbes hungry and ready to attack the
intestinal lining.
Take a probiotic Some experts
disagree that probiotics are necessary,
stating that the amount of bacteria
found in supplements (that are
unregulated) simply are not enough
to do much good. But others believe
that a good quality probiotic might help
you to maintain your guts ecosystem.
MS&F
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MAX FITNESS
Shape Your
Shoulders
This ftness model and bikini competitor loves shoulder day.
Here is one of her favorite shoulder-shaping workouts.
BY CLAUDIA VIRGIL
SUMMER IS JUST around the corner and what better way to rock your
tank top, bikini, or strapless dress than with sexy, sculpted shoulders?
Having nicely shaped and toned shoulder caps (deltoids) gives your
physique a balanced, hourglass fgure. Who wouldnt want the appearance
of having a smaller waist and a more proportionate hip width? My
shoulder routine will target every angle (anterior, medial, and posterior)
of your deltoids to give them a full, rounded look, creating balance,
symmetry, and proportion.
When choosing a weight, keep in mind that in order to gain the results
you are looking for you must lift heavy to really tax your muscles. Doing
so will develop your deltoids faster than you think and you will be ready
for summer in no time! Select a weight that is challenging, yet safe. If the
weight you choose cannot be executed with proper form or without using
momentum and swinging the weight, then it is wise to select a lighter
weight. The weight should be challenging enough to complete the last
three repetitions of your set with a struggle.
The Woman Behind

The Killer Shoulders
Claudia Virgil, 28, won a Max Sports & Fitness

cover model search at the inaugural FitPosium
hosted by James Patrick Photography in
October 2015. She resides in Phoenix, AZ with
her loving husband, Jake, and their two rednose pit bulls, Titus and Tatum.Here's a little
bit more about who she is directly from her:
Growing up all through my high school years
I never had weight issues. I lived life without
any concern of my physical appearance. It was
not until I reached my sophomore year in high
school that my weight started to creep up. Over
the course oftwo years, I gained nearly10
pounds. I started to become self-conscious; my
clothes were not ftting as they were intended. I
knew I needed to shed some body fat but I had
no idea how to go about it.
My only thoughts were to reduce my daily
caloric intake. Little did I knowI was about
to embark on a downward spiral of various
eating disorders for the next fve years. I began
jumping around from fast weight-loss remedies
to low-carb diets, extreme cleanses, food
APRIL 2016
restricting, bingeing, and purging.I developed

anxiety, depression, anger, jealousy, and
self-hatred. I hated who I became.I thoughtI
would forever live life in a constant battle with
my weight. I felt like there was no escape, but I
knew that I needed to change my life.
After countless diets and years of starving
myself,it was time to put an end to that vicious
cycle. I made a promise to myself on July 14,
2010 that I would do anything possible to
overcome my old habits. Now, over fve years
later of consistent training and proper nutrition, I
am a completely new person.
After my second year of training I decided to
take on the challenge of competing in my frst
NPC Bikini Competition. Taking home the 1st
place trophy motivated me to continue. Ientered
three more shows, placing 1st, 2nd, and 5th.
Along my journey, I have had many
accomplishments and have overcome many
obstacles. Mygreatest joy now is being able
to help others through their journeys and
experiencing their changes with them! I have
no words for the feeling I gethelping my clients
transform their lives, become stronger, and gain
confdence. MS&F
WARM-UP: Shoulders are prone to injuries if they are
not warmed-up properly. Before beginning my workout I

like to start with arm circles, performing these in a forward
motion and then reverse for approximately 2 minutes. I also
perform one set of the frst exercise using a lighter weight
for 20-25 repetitions to warm them up.
FOR THE WORKOUT: Complete all three sets

of each exercise before moving on to the next exercise.
Rest period between sets vary anywhere between 30-90
seconds. Find the number of sets and reps at the end of
each exercise description. Always use proper form and
make sure you breathe correctly!
Standing Dumbbell Shoulder Press
Standing straight up with your feet shoulder width apart, with a
dumbbell in each hand. Raise the dumbbells to head height, elbows
out with a 90 degree bend. This will be your starting position.
Extend through the elbow to raise the weights together directly
above your head. Pause, and then slowly return the weight to the
starting position. Exhale as you execute and inhale as you lower the
dumbbells back down slowly to the starting position.
Do 3 sets of 12 reps.
Dumbbell Front Raise
Stand with a straight torso and the dumbbells in front

of your thighs at arms' length with the palms of the
hands facing your thighs. While keeping the torso stationary, lift one dumbbell to the front
with a slight bend in your elbow. Lift up until your arm is slightly above parallel to the foor.
Exhale as you execute this movement with a slight pause at the top. Lower the dumbbell
back down slowly to the starting position as you inhale and then alternate arms.
Do 3 sets of 12-15 reps (per arm).
Dumbbell Lateral Raise
Stand with a straight torso and dumbbells by your sides at arms' length with the palms of
the hands facing you. While keeping the torso in a stationary position, lift the dumbbells
to your sides with a slight bend in the elbows (do not lock your elbows). Continue to go up
until your arms are parallel to the foor. Exhale as you execute this movement with a slight
pause at the top. Lower the dumbbells back down slowly to the starting position as you
inhale. Do 3 sets of 12-15 reps.
PHOTOGRAPHY BY JAMESPATRICK.COM
PHOTO
APRIL 2016
23
EZ-Bar Upright Row
Grasp an EZ-bar (curl bar) with an

overhand grip that is slightly less than
shoulder width. The bar should be
resting on the top of your thighs with
your arms extended and a slight bend in
your elbows. Your back should be kept
straight at all times. This will be your
starting position. Exhale as you execute
this movement, using the sides of your
shoulders to lift the bar raising your
elbows up and to the side. Keep the bar
close to your body as you lift until you
reach the top of your chest. Pause and
lower the EZ-bar back down slowly as you
inhale. Do 3 sets of 12 reps.
Dumbbell Bent-Over Reverse Fly
Place feet shoulder-width apart. Bend at the knees and bend over
at your hips keeping a fat back, close to horizontal. Bring two
dumbbells together hanging down below your chest with your
elbows slightly bent. Raise arms to your sides until elbows are slightly
higher than shoulders. Keep upper arms perpendicular to your body
and elbows pointing up. Exhale as you execute this movement with a
slight pause at the top. Lower the dumbbells back down slowly to the
starting position as you inhale. Do 3 sets of 15 reps.
Find other great workouts like this one

online at MaxSportsAndFItness.com!
Standing Single-Arm Cable Rear-Delt Fly
Stand perpendicular to the machine with feet shoulder-width apart. The cable
pulley should be even with your shoulders. Grip the cable with the hand furthest
from the machine while resting the opposite arm on the hips. Keep your arm
extended in front of you and parallel to the foor. Initiate the movement by moving
your arm back and outward, keeping your arm straight and parallel to the foor
with a pause once your arm is extended to your side. Exhale as you execute this
movement and with a controlled motion return back to starting position as you
inhale. Do 3 sets of 15 reps.
APRIL 2016
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MAX FITNESS
GET
OUT OF
YOUR
RUT!
The weather outside is no longer
frightful. So, if you're tired of working
out in a gym or are stuck in a boring
routine, head outdoors and try this
workout! BY THOMAS DELAUER
APRIL 2016
Thomas DeLauer is a health author and

nutrition expert based out of Santa
Barbara, CA. You can learn more about
Thomas at ThomasDelauer.com or follow
his social mediapages at Facebook.com/
Thomas.DeLauer or Instagram
@ThomasDeLauer
STAIRS
WARM UP
GLUTE
AND HIP
FLEXOR
STRETCH
PHOTOGRAPHY BY WAINWRIGHT IMAGES
STEP UPS
SINGLE LEG
HAMSTRING STRETCH
IT'S SO EASY to get caught in a rut.

As routine oriented as humans are,
we sometimes fnd ourselves going to
the gym, day in and day out, ultimately
leading us to feel bored, tired, and in
the worst cases, like quitting.
This workout is designed to provide
you with a simple way to get out and
enjoy the weather and break it up from
the monotony of the gym. Since these
are body weight movements, it's not
recommended to replace more than
1-2 days per week with these workouts.
Give this workout a try in this order for
a quick, high-intensity cardio burn that
not only recruits some new muscle
fbers, but burns up some of that
subcutaneous fat as well!
Outdoor Workout
WARM UP: Find some good stairs (or at least a hill) and run up them for 3 minutes
GLUTE AND HIP FLEXOR STRETCH: Press up against a bench and step into a lunge
position and stretch
10X10 PUSHUPS: 10 pushups, rest for 10 seconds, 10 pushups, rest for 10 seconds (repeat
for 10 total sets of 10)
30-SECOND INTERVAL RUNS: 30 seconds on, 1 minute rest for 5 total rotations
PULL-UPS: Do as many as possible, rest 1 minute, then do as many reps as possible
STEP UPS SUPER SET WITH JOGGING: Bodyweight step ups, 30 reps single leg, jog for
60 seconds, repeat with other leg for 30 reps (repeat this total cycle for 3 rotations)
SINGLE LEG HAMSTRING STRETCH: Hold for 60 seconds each leg
Now you've got it! A quick cardio variation that gets you outside!
It doesn't look like much, but it's a great way to spice it up, break out
of your rut, and get the most out of your workout! MS&F
APRIL 2016
27
MAX FITNESS
SPRING TRAINING
Springtime
Running Tips
Top 10 Fitness Apps

To
Keep You On Track
The spring season is kicking into high
Spring is here. Yay! The problem

is, however, it might be a challenge
to sprint your way back on the
ftness track. After having a workout
stalemate all winter, the body is likely
to lose some of its tone, condition,
and/or fexibility. Without easing
your way back into running routines,
injuries can easily pop up. Here
are fve tips to consider:
1. Slow and steady wins the race.
2. Good stretching is a start.
3. Wear supportive, proper shoes!
4. Get into interval jogging.
5. Stretch after the sweat.
SOURCES: Dr. Neuman, founder of Pop-Doc.com; Physical Therapist Karena Wu,
owner of ActiveCare Physical Therapy; and Chiropractor Dr. Rob Silverman
FRESH-AIR FITNESS
Take a break from the stufy, sweaty, and
over-crowded gyms youve been cooped up in
and take advantage of Mother Nature to switch
up your monotonous workout routines. Here's
some ideas!
Make a Splash. Swimming can burn up to
500 calories per hour and works every muscle

in your body. So channel your inner mermaid
while working out.
Paddle Of and Explore. Discover the
pretty sites of summer and burn calories while

kayaking.
Get Lost in Nature. Grab some friends and
take a hike! Maximize calorie burn while letting

lost in the woods.
Weed Out The Fat. Burn calories while
making your yard beautiful. Gardening can slim

your waist and lift your glutes.
Bump, Set, Spike. Find some friends and
head to a sand volleyball court for some

volleyball action! Keeping your heart-rate up
and tightening your body, this sport will keep
you wanting to play more.
Source: John Rowley, author of The Power of Positive Fitness
APRIL 2016
gear, meaning you're probably trying

to get your beach body back. Between
work, life, family, and friends there's
not much time to focus on yourself and
get the workout you truly want. That's
why it's important to take advantage
of the free time you have even if it's
only 20 minutes. Luckily for you, 2016
has brought us a ton of ftness apps
to help make our lives a little easier.
Check them out!
CycleCast The frst app to bring
streaming spin classes to the digital
space, with workouts from qualifed
instructors All you need is a stationary
bike and a WiFi connection.
Nike Training Club Once you pick
the area of the body you want to focus
on and set how much time you have,
the app will select a training plan perfect
for you.
7 Minute Workout Challenge
This mini-workout app will cue you to
get into position and have you doing
everything from high-intensity jumping
jacks to push-ups and even coreblasting planks.
Hot5 Exercises taught by real
trainers where you can specialize the
type of routine you want to have, from
ftness basics to CrossFit and Pilates.
Fitnet Find the perfect trainer and
workout style that meets your schedule.
DailyBurn This app is flled with
hundreds of workout videos for you to
do whenever, wherever.
Yoga Studio You can pick and
download a class, or create and save
a class that you design by picking
individual poses to string together.
Perfect Pilates Body Provides you
with various easy-to-follow workouts to
strengthen your body.
Sworkit Designed with busy people
in mind, these high-intensity bodyweight
workouts can be as short as fve minutes
and as long as one hour.
Strong Lifts 5x5 The app prompts
you to complete three lifting exercises
with fve sets of fve reps three times a
week.
For My Level Of Intensity, I Need A Source For Sustained Energy.
Glycosyn Provides Functional

Sustained Energy and
Strength Innovation.
NOW IN STORES!
Available in Strawberry Lemonade and Unflavored.
GlycoSyn is a truly innovative and sciencebased training formula that helps provide
sustained energy for pre-, intra- and postworkouts along with carbohydrate/glycogen
replacement and loading to maximize performance. GlycoSyn is driven by two new and
exciting low glycemic and sustained release
carbohydrate sourcesCarb10 and ModCarb.
This combination provides the ideal carbohydrate mixture for healthy sustained energy.
GlycoSyn also contains the powerful synergistic
ingredients citrulline malate, Promilin and
Guanidinopropionic Acid to help further enhance
your workout!
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Find us on:
TAKE THE TEST at
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MAX FITNESS
FITSPIRATION
Ashley
Azevedo
STORY & PHOTO BY JAMES PATRICK
IN APRIL OF 2012, Ashley Azevedo was

involved in a car accident that left her with
bulging discs along her spine and a post
concussion syndrome. However, the biggest hit
she sufered is that she was told she could not
lift heavy or run again. She began an arduous
yearlong series of treatments.
The efect of the accident made me
diferent as a person and I had a hard
time coping, Azevedo said. Once I
was released from treatment I became
determined to get myself back mentally
and physically. I knew if I could get
myself going physically, everything
would change.
Azevedo continued her rehabilitation
on her own, working to get back into the
gym and running.
Change did come, albeit gradually. It was
a slow process, Azevedo said, but I came
back with a completely new mind-set. I was
just so grateful for my mobility.
She competed in her frst ftness
competition in April 2014 to celebrate
how far she had come in two years.
Azevedo has successfully been able
to build herself back up, yet states she
learned a far greater lesson: that ftness
is really more about how you feel and
less about how you look. MS&F
Each month, we will feature someone in

the ftness industry who inspires us. These
individuals are a true ftspiration!
APRIL 2016
For before, after and du

during
ng your workout,
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
Visit us at
for more details.
NEW FLAVORS!
PRO BCAA is a scientifically-based formula to
provide
the
body
with
high
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Now Available in Pink Lemonade, Tangerine & Watermelon,

Lime, Grape, Strawberry Lemonade, Fruit Punch
and Unflavored.
branched-chain amino acids (BCAA Xtreme) in

the ideal 2:1:1 ratio of leucine, isoleucine, andd
valine. As a versatile formula, Pro BCAA iss
specifically designed to benefit both pre-, during,,
and post-workouts. For the pre- and duringg
workout, this comprehensive formula is designedd
to support the energy fuels needed for highh
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For thee
post-workout, it functions to support rapid recov-ery, muscle anabolism and anti-catabolicc

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Find us on:
TAKE THE TEST at
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TYPICAL AMINO ACID DOSE PER SERVING

AMINO ACID
g/35g
SERVING
Alanine
1.48g
Arginine
0.68g
Aspartic Acid
3.03g
Cystine/Cysteine
0.61g
Glutamine
4.43g
Glycine
0.54g
Histidinee
0.50g
Isoleucine***e
1.87g
Leucine***e
3.00g
Lysinee
2.55g
Methioninee
0.61g
Phenylalaninee
0.98g
Proline
2.00g
Serine
1.40g
Threoninee
0.99g
Tryptophane
0.36g
***Branched-Chain Amino Acid
Tyrosine
0.87g
Valine***e
1.76g
eEssential Amino Acid an

amino acid that cannot be made
by the body
**
1. Soop M, Hehra V, Henderson GC, Boirie Y, Ford GC, Nair KS. Coingestion of whey protein and casein
in a mixed meal: demonstration of a more sustained anabolic effect of casein. Am J Physiol
Endocrinoll M
Endocri
Metab.
b 2012 JJull 1;303(1):E152-62.
( )E
2. Dem
Demling RH, DeSanti L. Effect of a hypocaloric diet, increased protein intake and resistance
nce
training on lean mass gains and fat mass loss in overweight police officers. Ann Nutr Metab.
tab.
2000;44(1):21-9.
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protein synthesis and overall sports performance. In terms of the
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Find us on:
TAKE THE TEST at
MAXFITNESSAGE.COM
M
Find a Store Nearest

N
You @ maxmuscle.com Franchise Opportunities Available
Pete's Fave
Supplements
MAX ATHLETE
5
1
MaxxTOR
ARM
Max Isolate
REVEALING
QUESTIONS
FOR
Pete Ciccone
45, IFBB PRO,

Team Max Athlete
Sponsored by Max Muscle Corporate
It's an amazing opportunity to work

with a company that has a long
history with top athletes and a deep
catalog of high quality products.
How do you stay

motivated?
PHOTO BY BRETT SEELEY
What does being a part of

Team Max mean to you?
As a personal trainer and

coach, I am inspired by the
many hard-training athletes and
clients I work with each day. My
wife is also an amazing source
of inspiration in my life. She
is an incredibly driven, hardworking, and focused human being,
loaded with talent and skill.
"Have a vision not

clouded by fear."
Pete's favorite quote
What is your advice

to others who
aspire to be like
you? Be honest with
your own self-assessment,
identify weaknesses,
and work relentlessly
to improve on them.
Identify strengths as
well, acknowledge them and utilize them.
Always seek to be better than you were
yesterday. Consistent hard work and
commitment to your goal, those are the
keys to success. Never lose sight of your
dreams. This is your only true obligation.
APRIL 2016
When did you get involved in your sport and

how long have you been in it? I was a chubby kid
who was also short and small. I began weight training for
football around age 13 and when I saw
the power to be able to change the shape
of my body with weights and food, I was
hooked. Have not stopped yet.
What is your favorite body part to train?

All of them. Seriously, I truly enjoy training. Lately, arms,
a weak point of mine, have been really fun because I've
fnally fgured out how to make them grow! MS&F
For 25 Years Max Muscle has always done things differently.

differently The company was
w founded
ded based on the
principle that we would lead and not follow. In creating our brand, we would only make products that were safe
and effective. We would use only the highest quality ingredients. We would manufacture our products in the
USA. We would develop formulas based on scientific evidence.
In creating our franchise system, we would ensure that our customers get results by having certified nutrition
coaches in stores, offer nutrition consultations and customized meal planning, utilize the most advanced body
composition analysis to track our customers progress and provide an in-store experience like no other. We
would educate, not sell. Many of these innovative approaches have been copied by our competitors and as
the saying goes, imitation is the sincerest form of flattery. We are flattered and it validates for us that being
the first to introduce these unique approaches is the better way to do things. For us its always been about
doing what it takes to get our customer results.
In Celebration of our 25th year in business, we are offering an unprecedented opportunity to become
a Max Muscle franchise. Now you can own your own Max Muscle store and pay NO Initial Franchise Fee
and NO Royalties*! This is a limited time offer though so if you want to take advantage of this incredible
promotion, then you must act quickly.
If you have a passion for helping people achieve their health & fitness goals, Max Muscle provides the
opportunity to change lives. Theres been no better time than right now to get into business for yourself and do
what you love to do!
Find out how to get started at www.maxmusclefranchise.com TODAY!
Find us on:
MAX RESULTS
How Gina
Got Her
GROOVE
BACK
IN 2007, Gina Turner decided that
shed had enough of being obese. Prior
to having her second child in her 20s,
she had never been heavy, but after
that second pregnancy she struggled
to lose weight in fact, she started
gaining. I was unhappy in my current
situation and really let myself go, she
explains. I turned to food for comfort
not caring about the consequences and
ballooned all the way to 225 pounds.
Not only did the weight gain affect
Gina's physical appearance, but it took
a toll on her mentally. I literally hid
because I hated running into people and
seeing their, What the hell happened
to her? facial expressions or hearing it
from them, she said. I was unhappy
all the way around and it was an ugly
cycle. I felt bad, so I ate bad. I felt
worse, so I looked worse.
Ginas turning point came when
she had a conversation with her best
friend, Tina, and told her she needed
a makeover. In my mind, I fgured
that new makeup, tanning, and clothes
would make me feel better, she said.
But, her best friends response was
shocking. Tina said with love in her
heart, OK Gina, Im going to be honest.
I know you and know that all the
makeup and new outfts in the world are
not going to make you happy. Have you
ever thought about what would make
you really happy? Like working on your
health and getting in shape? Imagine
what you would look and feel like!
Instead of getting hurt or upset, Gina
gave serious thought to what her friend
said. She was right, admitted Gina. I
spent a lot of time thinking about that
conversation visualizing my best me
and had the strong urge to change.
APRIL 2016
PHOTO BY CHRIS SARABIA PHOTOGRAPHY
BY ROCHELLE MARAPAO
That was my defning moment. I just

wanted to be healthy.
Gina was on a mission and decided
to formulate a plan. I needed a lot of
help with meal planning and portion
control, and had to re-condition my
mind-set and lifestyle. I joined a weightloss program that helped, she said. I
learned to eat six healthy meals a day
and learned how important protein is,
what good carbs are, how to watch my
sodium, fat, and sugar intake. For an
emotional eater, it wasnt easy and I
had many moments of weakness where
I had to talk myself through things
so that I wouldnt give up. Visualizing
the person I wanted to become and
reminding myself that I wanted to
Gina's Nutrition
Regimen Today
Gina used to be an emotional

eater. While she doesnt believe
in depriving herself and enjoys
one cheat day a week, the rest
of the time, she follows a simple
well-balanced diet that leaves her
satisfed and nourished. Here is a
sample day:
Breakfast: Cofee, steel cut
instant oatmeal, blackberries
Snack: Almonds
Lunch: Tuna, lettuce, and
whole grain bread
Snack: Protein bar
Dinner: Grilled chicken breast,
asparagus, sweet potato
For 25 Years Max Muscle has always done things differently. The company was founded based on the
Find us on:
More on Gina
Height: 5 foot 3
Before: 220 lbs.
After: 135 lbs.
Fave Supps:
Emerge, MaxPro,
Total Weight Loss
System, Omega-3
Max Muscle
Home Base:
Modesto, CA
Children: Alexa,
19, and Nick, 16
Favorite Quote:
Before
Whatever you
believe about yourself on the inside is
what you manifest on the outside
dont want to take away from what Ive

accomplished. Ive really learned to love
and appreciate myself.
Gina credits her local Max Muscle
store in Modesto, CA for help on her
journey. She met with Manager/Certifed
Fitness Nutrition Coach Brian Sherwood,
who assessed her needs and provided
his expert advice. Brians knowledge in
ftness and nutrition helped to pinpoint
exactly what I needed in terms of
supplements. Max Muscle products

became a true game changer for me,
Gina said. Emerge, MaxPro protein,
fsh oil, Omega-3, multi-vitamins, and
the Total Weight Loss System are her
current mainstay products.
Gina is amazing, said Brian.
She takes time to make sure she
understands what each supplement
does and how it will help her meet her
goals by asking a lot of questions. She
works hard and it shows. Im proud of
what shes accomplished and the fact
that shes been able to maintain.
Adopting a new healthy lifestyle has
also impacted her childrens lives in
a positive way. I was fnally able to
play soccer or walk to the park with
my kids and, for the frst time in a long
time, I no longer wanted to hide from
people. I wanted to get out and take
them places! Gina said. Even though
Ive always had them playing almost
every sport, its different when they see
their parent staying active as an adult.
And instead of just watching them
play, I can play with them! Im setting
a good example and showing my kids
how important it is to be healthy and
theyre proud of me, which is the best
feeling in the world! MS&F
PHOTO BY CHRIS SARABIA PHOTOGRAPHY
change my life and become healthier

helped me through.
Gina also joined the gym and hired a
personal trainer. Ive had a couple of
great trainers, but the one Ive trained
with the longest and has really made an
impact on my ftness is Joshua Voight,
she said. He pushed me even at my
weakest points, kept me motivated,
and never gave up on me! She started
off slow and walked a lot until she was
ready to move on to a more regimented
workout. The walking transitioned to
cardio then to strength training and
weights. Eating clean and working out
4 to 5 times a week resulted in some
awesome changes! I felt better on the
outside and inside, and I felt a spike in
my energy level, she said.
In a year and a half, Gina lost 100
pounds, of which she has gained back
10. After losing the weight, its not
over. You work on maintaining and you
set new goals that require even more
discipline, she said. I never deprive
myself and make sure I have a cheat
day, but I dont indulge all day and
limit it to a meal or a dessert. And I
also accept that my body will never
be perfect no matter how hard I try
because that can be discouraging and I
5 WAYS
TO KEEP
YOUR
FITNESS
GOALS ON
TRACK
1. Surround yourself with

positive people who will
support you.
2. Set attainable goals.
3. Track your progress
and celebrate milestones.
4. Enlist a friend to join
you so that you can
motivate each other.
5. Dont throw in the
towel if youve missed a
workout.
Gina Turner
APRIL 2016
I always held myself back fo tying new

things because I was uncofotable and
unhappy. I am gateful fo the changes Ive
made and my improed quality of life!
For 25 Years Max Muscle has always done things differently. The company was founded based on the
Find us on:
MAX IMAGE
YOU'VE
GOT
MAIL
(No really! And it's awesoe!!)
No matter how old you are, getting real mail (not the boring stuf like bills and
grocery coupons) is still a thrill. Now imagine having not just mail, but essentially a goody box of things youre interested in show up on a regular basis.
That is the joy that is known as the subscription box! These are our top picks
for men based on quality and price. BY ABBY HOEFFNER
Healthy Sampling
Focused on bringing you

new products conducive to a
healthy lifestyle, the monthly
box from the Klutch Club is
going to be heavy on samples
of the newest ft foods on
the market. Its a fun way to
be healthier and try new
things without having
to go shopping.
$19, KlutchClub.com
Low Maintenance
Designed to replace irritating errand runs, Morgans

delivers all the toiletries you need, from shampoo, and
shaving cream, to razors and bamboo toilet paper (yup,
even that!) every other month. You select only what
you will use. From $6, Morgans.me
Foodie Delight
The Mantry subscription box is all about

gourmet food geared towards guys. Youll feel
like youve had your own personal purveyor
scouring the earth for the best in artisan
foodstuffs from all over the country. And really
... you kind of do! $49, Mantry.com
Whifftastic
The brand new Scentbird

for men is ideal for guys who
like to smell great, but dont
want to commit to an entire
bottle of cologne. A
30-day supply of the
designer fragrance of your
choice is delivered monthly.
$14.95, Scentbird.com/men
Boxers in Your Box
Dapper Delivered
Sprezzabox focuses on affordable fashion,

delivering a box of accessories and only
one grooming product every month. The
selections are seasonal and trendy without
being over the top. $28, Sprezzabox.com
APRIL 2016
Never run out of underwear again!

Me Undies delivers quality underpants
on a monthly basis so you no longer are
tempted to wear ones that are past their
prime. Yes, were talking about those with
the strategically placed holes that gradually
keep growing. Toss them. Now.
$16, MeUndies.com
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
PROMOTES FREE TEST LEVELS UP TO 98%!

Visit us at
for more details.
WHAT MEN ARE SAYING ABOUT 2TX:

After just a couple of weeks of consistent 2TX, my
energy began to really pick up and it showed in the gym,
the mirror and in every part of my life. It has helped to
raise the life vitality bar back up to where it used to be.
Steve Wright,
54 Years Old Newport Beach, CA
I have more strength, more energy, more endurance
and more drive! If you are a man over 40, youve got to
try 2Tx today! It is a real shame that I didnt discover this
product earlier in life!
Chris Johnston,
50 Years Old Stockton, CA
BEFORE you resort to prescription medication,

try 2TX for a natural solution that really works!
My life was forever changed when I was introduced to

2TX. I began my journey down to to a lean 177 lbs. from
my original weight of 245. My energy levels, stamina, sex
drive and self esteem are better than ever before.
Duane Franzen,
39 Years Old Cordova, IL
I was suffering from mid-day fatigue, low energy and
difficulty concentrating. I then decided to try 2TX and
within a month my energy and focus was up and I was
leaning out while increasing muscle tone.
George Summers,
49 Years Old Fort Collins, CO

FFind us on:
MAX IMAGE
SPRING BEAUTY detox

BY KAREN MORSE, MPH
Kick of spring with a detoxifying beauty regimen to reveal your

healthiest, most beautiful body.
REVERSE.
Beautiful Nutrition Grapefruit
Detox Shine Repair Shampoo
has a sulfate-free formula that delivers

a dose of grapefruit seed extract, which
removes dulling residues from product
build-up while gently restoring moisture,
leaving you with shiny, vibrant locks.
$12, BeautifulNutrition.com
REFRESH.
Detox Tea from Higher Tea
boasts an uplifting blend of dandelion

root and other organic herbs to
boost metabolism and balance your
digestive system. This all-natural
remedy will restore and rejuvenate
body and mind. $23.95 for a 14-day
RESTORE.
derma e Purifying Daily Detox
Scrub is made with marine algae
Trial pack, Higher-Tea.com
extracts, activated charcoal, green tea,

and aloe leaf juice. This gentle yet
powerful scrub draws out impurities
and replenishes the skin with vital
nutrients for healthy, glowing skin.
$15, Dermae.com
REPLENISH.
Remineralize your
skin with Arbonne
SeaSource
Detox Spa ReMineralizing
Body Lotion.
This luxurious
vitamin-rich lotion
that delivers a 24hour moisture shield,
helps with exfoliation,
and protects
the skin from
environmental toxins.
$54, Arbonne.com
APRIL 2016
RELAX.
Sink in to this aromatic soak to
nourish your body with moisturizing
essential oils while easing stress and
tension with invigorating citrus scents.
Kneipp Red Poppy & Hemp

Pure Bliss Mineral Bath Salt is
a perfect way to relax and detoxify the

body. $20, Kneippus.com
REBALANCE.
KORA Organics Clay Purifying
Mask is infused with Noni extract
and lavender to gently detox and

purify your skin, leaving behind a
healthy complexion that feels clean and
refreshed. $48, KoraOrganics.com
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
Visit us at
for more details.
complete weight management
TAKE THE TEST at
MAXFITNESSAGE.COM
M
Find us on:
NEW
The Total Weight Loss System is very easy to

use and they have been formulated to be taken
together each day.
Burn should be taken in the
morning with or without food. As a
suggestion, take 1 capsule to test
burn
METABOLIC
I G N I T E R
Dietary Supplement 60 Capsules
your tolerance. If well tolerated then

take a full serving of 2 capsules with
or without food.
The Total Weight Loss System offers a complete and

easy-to-use solution for effective weight loss success. The
Total Weight Loss System consists of 3 comprehensive
products including Burn, Control and Lose.
Burn is your metabolic igniter. Control has been specifically formulated to suppress hunger. Lose is designed to
define and tone with the specific effect to promote the
removal of intestinal waste and provide cleansing the GI
tract and promote water loss.
Around mid-morning, take 2 capsules

of Control. This will help prevent
the afternoon cravings between
2-4pm. Control can also be taken
control
ntr
S U P P R E S S
before any social event that requires

control of appetite.
Finally, take 1 capsule of Lose in
Each product contains key ingredients that have been

carefully selected for their scientific evidence, quality and to
be safe and effective for targeted weight loss. These three
products, taken together on a daily basis, are the most
powerful products available as your The Total Weight
Loss System.
the afternoon or early evening. Its

that simple. As with any weight loss
lose
D E F I N E &
T
Now Available exclusively at Max Muscle!
product, Total Weight Loss

System dietary supplement is most
effective when used in conjunction
with a reduced caloric diet, exercise
and behavior modification program.
MAX NUTRITION
Year of the pulses?
Here are seven food
trends to get excited
about this year.
BY LINDA HEPLER
IF YOUVE ever eaten a depressionera inspired comfort food like

creamed tuna fsh and peas on
toast, or made a 70s recipe using
a boxed mix or canned soup (think
green bean casserole) you know
that food trends throughout history
refect the social culture of the time.
These days, some of us might cringe
to consider Manwich Sloppy Joes
or a Hamburger Helper casserole
for dinner, but these foods were
cost efective and time saving
innovations during the days that
women increasingly began working
outside of the home and the pace of
life became too hectic for traditional
home-cooked meals.
Today, there is an increased
understanding of the impact of food
upon our health, and also an interest in
the impact of food production upon our
environment. This knowledge is key to
2016s food trends, which, in a nutshell
are focused upon foods that are good
for you, good for the planet and just
plain old good. Some of the trends youll
see this year, according to food industry
experts:
Move over, meat! I see vegetables

taking over more space on the plate
traditionally reserved for meat or fsh,
said Baldor Specialty Foods produce
distributor Patrick Ahern.
According to Ahern, popular
restaurants, like San Franciscos
APRIL 2016
Photo by Molly DeCoudreaux
1. Veggies Taking the Spotlight:
Als Place, are

beginning to
feature veggies
as main meals
and most meat
dishes as
sides; others,
like Vedge in
Philadelphia,
go entirely
veggie.
This is
in part due to the
increased knowledge that too
much meat is just not good for you or
our planet, he explained.
But dont expect to see the same
old tired green beans on your plate.
Consumers are demanding that the
vegetables they are served become
ever more favorful and diverse, added
Ahern. At Als Place, for example, you
can snack on French fries with smoked
applesauce followed by a yellow eye
bean stew with torn bread. And one
of Vedges signature sandwiches is a
wood carrot kimchee Reuben on rye
with sauerkraut puree.
If youre a DIY person, youll be
able to fnd plenty of unique veggies
at the grocery or local farmers market
to prepare at home. One relative
newcomer to try is kalettes, also
called fower sprouts or lollipop
sprouts. A cross between red kale
and Brussels sprouts, these compact
little shuttlecock shaped veggies are
fnding their way into top notch eateries
and into home kitchens as well.
2. Root-to-Stalk Cooking: Remember

when nose to tail cooking became
hot? The same principle that drives the
use of an entire animal when cooking
(sustainability, health
benefts) applies to veggies
as well. Restaurants
are trying to incorporate
hitherto discarded items on
the plate, encouraged by the
likes of Dan Barber, who has
begun a program to use such
items as broccoli leaf and kale
stems in his salads, said Ahern.
Aherns company, Baldor
Specialty Foods, one of
the largest importers and
distributors of fresh produce
and specialty foods in
Northeast and Mid-Atlantic
region, has responded to
this interest by initiating a
plan called SparCs to eliminate food

waste from its supply chain by offering
veggie trims, tops, and peelings from
their processing facility to both chefs
and manufacturers. And, according to
Ahern, the company is exploring other
innovative ideas for reducing food waste,
such as using these leftovers in products
like gluten-free four.
Even if you havent dined at Dan
Barbers Greenwich Village restaurant,
you can follow the root to stalk trend at
home by cooking the beet greens with
your beets or broccoli leaves with the
forets.
Move over beef,

try this tasty
Bison Tomahawk
Steak instead!
3. Increased
Demand for High-Quality Protein:
Sure, grass-fed, antibiotic free,

sustainably grown meat is a bit pricier.
But a little meat goes a long way on
the plate, and consumers are springing
for smaller cuts loaded with healthy
Omega 3 and CLA fatty acids, free of the
harmful effects of routine antibiotic use,
and grown with thought to improving the
quality of land where the animals graze.
Restaurants are moving toward
embracing sustainable practice with
seafood as well, said Ahern, by
purchasing locally caught fsh and
making this the special of the day,
rather than promoting the overfshing of
tuna and swordfsh.
People are opting for healthy new
old meats, too, such as bison, said
Chris Flocchini, CEO of Sierra Meat
and Seafood, a third generation meat
company that boasts the 55,000 acre
Durham Bison Ranch in Wyoming. Bison,
explained Flocchini, is a meat that is a
very high source of protein with a lower
calorie and cholesterol count than beef,
pork even chicken and salmon. Bison

has hit the mainstream, he claimed. At
this point, theres more demand than
supply.
In addition to bison, look on the menu
for other non-traditional uber-healthy
meats, such as venison, elk, rabbit, and
ostrich.
4. Less Sugar: Sugar has muscled out

fat as the new food villain, according to
Anna Castellani, co-owner of Foragers
City Grocer, a small grocery with two
locations in New York city that sell
mostly organic foods from local farms,
including Castellanis own upstate 28
acre spread. People are looking for
foods and snacks, like granolas
and energy bars, with low to no
sugar, she said.
And for good reason. Research
has shown that sugar, found in
the obvious food culprits like soda,
cake, cookies, and candy, as well
as that hidden in products like
salad dressings, spaghetti sauces
and the like, may be worse for us
than fat. Excess sugar damages
the heart, promotes obesity, affects
brain aging, and is even linked with
cancer formation.
Sugar-savvy shoppers at Foragers
are buying healthier (and delightfully
trendy) snacks with low sugar counts,
such as White Mustache Yogurt, a
product made of whey and sweetened
with fresh fruit, or BjornQorn popcorn, a
non-GMO organic popcorn popped with
solar kettles and seasoned with high B
vitamin brewers yeast.
If you cant pick up your low-sugar
snacks at Foragers, pare it down with
products like 18 Rabbits Veritas Granola,
with only 6 grams of sugar (unrefned
honey or maple syrup) per serving,
Bionaturaes no sugar added organic fruit
spreads, or Almond Honey Rise protein
bars, with only 13 grams of sugar. And
if youve never tasted LUV ice cream,
which is sweetened with organic Stevia
and sells in Minnesota or Wisconsin,
youre in luck. LUV, a company that
claims a passion to eliminate sugar from
the American diet, has produced several
dry ice cream mixes you can make at
home. Simply add three cups of boiling
water or milk, whisk, and churn in an
ice cream maker to produce your own
sugar-free delectable treat.
5. Fermented Foods: Okay, fermented
foods have been around since about
APRIL 2016
47
10,000 B.C. But its only recently been

known how good these foods are for
you. From cultured milk products to
sauerkraut, fermented foods are packed
with good bacteria probiotics that result
from the fermentation process. What
they do improve digestion, increase
immunity, and possibly, result in weight
loss.
According to Castellani, fermented
foods are incredibly popular, with a
growing interest in alternative milk
sources, such as sheeps milk, and in
dairy-fermented foods like yogurts and
kefr. And chefs are fnding new uses
for kimchi sauerkrauts spicy Korean
cousin by placing it on top of old
American favorites, such as burgers
and tacos.
Bellying up to the juice bar is the
Kombucha trend, an industry that
according to research frm Euromonitor
International, is projected to turn into a
$650+ million business in U.S. sales by
2019. Look for Kombucha, a fermented,
tangy, effervescent tea, favored with
herbs or fruit, at your local health food
store.
6. Year of the Pulses: What in the

world are pulses? These are dried peas,
edible beans, lentils and chickpeas
not new ingredients in popular cuisine,
but their importance has moved to the
forefront of the food industry. In fact,
The Food and Agriculture Organization
of the United Nations recently named
2016 the International Year of the
Pulses, lauding the grain legumes for
their healthy dose of protein and fber.
And they are good for the earth, too,
according to Ahern. While being full
of nutrients and amino acids, they
reduce the demand for meat and
provide nitrogen fxing to
improve overall
soil fertility,
he said.
If you
havent
used pulses
lately, try
tossing
chickpeas
in your
scrambled eggs
along with kale
and tomatoes, or top
a spinach and beet salad
with cooked lentils and goat
cheese. And of course, theres
good ol' split pea soup!
APRIL 2016
7. Complex Flavors: Blame it

on travel and cooking shows,
but borders continue to blur
and people are craving food
adventures with an international
fair. An increasingly popular
favor trend is sweet heat, or
the pairing of hot peppers from
around the world with sweet
favors; restaurants are jumping
on this trend with Sriracha
and maple syrup over roasted
veggies, chicken with jalapeoinfused honey, pork chops with
jalapeo jelly, and chipotle
barbecue sauce on ribs. Even
snack foods are refecting the
sweet heat craze; youll fnd
Noosa Yoghurt (available in Colorado)
in blackberry serrano favor, and sweet
and spicy favors in meat sticks, such
as Vermont Smoke and Cure in ancho
pepper turkey and chipotle beef and
OSTRIM Beef and Elk sweet and spicy.
Complex spice blends are becoming
popular, too, with Shichimi-Togarashi
(also called Japanese Seven-Spice),
a blend of red chili pepper, black
pepper sesame seeds, dried orange
peel, seaweed fakes, and poppy
seeds showing up on pastas, burgers,
sushi, and in cocktails, and Berbere,
a fragrant hot Ethiopian mix with
cardamom, hot peppers, paprika,
cumin, clove, cinnamon, fenugreek,
Spice of the ye
turmeric in its ar:
pure root form.
nutmeg, turmeric, and ginger being

used as a rub or mix for braised foods.
And topping the list of spices is
spice of the year turmeric, the spice
that makes curry powder yellow. Its
not the powdered form but the fresh
bright orange root that is making a
big splash in health food stores and
at juice bars. Year after year the
importation and use of this relatively
innocuous root has increased, and
for good reason, said Ahern. Its
thought to help with everything from
being an anti-infammatory to lowering
cholesterol and improving liver
function. MS&F
What about Fast Food?
While more and more people are turning their backs on fast food
outlets, the desire for fast food in the sense of quick and healthy
meals is growing. Fortunately, there are some newer trends in the
food and dining industry for those who want to save steps with
shopping and cooking.
TECH-DRIVEN FOOD DELIVERY High speed food delivery ofered in
major cities by uberEATS, Amazon Prime Now, Postmates, GrubHub, DoorDash,
Yelp and other companies, is revolutionizing the dining in experience. From
a deli sandwich to a gourmet three-course meal, you can have it in a hurry,
delivered to your home, ofce, or hotel.
FARM TO DOORSTEP Love farmers markets but dont have the time to
get to one? With companies like Farmbox Direct and Amazon (teaming up
with Fresh Nation), as well as many other smaller regional companies, you can
bypass the supermarket entirely and have your produce delivered right from
the farm to your home.
MEALS BY MAIL Like to cook but dont have time for planning and
shopping? Companies like Hello Fresh and Blue Apron will deliver an insulated
box with everything you need to make a healthy dinner: recipe, fresh food, and
even spices. All you have to do is prepare the meal and of course, clean up!
!
W
E
protein the way

nature intended
Non-gmo
Dairy & Soy Free
Gluten Free
No artificial Colors
No artificial flavors
No artificial sweeteners
Trans Fat Free
16g of Protein*
9g of Fiber*
2.6 grams of BCAAs*
Available in Chocolate Silk

and Vanilla Swirl
*Per serving.
exclusively distributed by:
MAX RECIPE
d
e
k
c
a
P
PoweSra-ndwich
Egg
s 2)
(Serve
INGREDIENTS
Juice of 1 small lemon

1 Tbs white wine vinegar
1 tsp grey poupon mustard
1/8 tsp cracked black pepper
Pinch grey sea salt
1 tsp Manuka honey
2 Tbs grapeseed oil
1 tsp black sesame seeds
1 cup watercress
1 cup arugula
4 eggs
Pinch cumin
tsp coconut oil
4 slices sprouted bread
avocado, sliced
EGG-CELLENTLY FIT
STORY & PHOTO BY SUSAN IRBY
APRIL 2016
of phytochemicals in the body that are

responsible for detoxing and healing.
Egg yolks are a natural source of
vitamin D and the egg shell membrane
helps repair joints due to elements
such as glucosamine, collagen, and
hyaluronic acid. And, as is commonly
known, eggs are a great source of
protein containing nearly 12 percent of
the daily recommended value.
The really good news is that this
months recipe helps provide total body
healing. Vibrant energy from sprouted
grains, strength and healing from
mineral rich watercress, cholesterollowering power of avocado (which is
also detoxifying), this sandwich is one
of the best items to put on your menu
week after week for creating optimal
health. MS&F
In a separate bowl, whisk together the

eggs and cumin. Heat the coconut oil
in a non-stick or cast iron skillet. While
oil is heating, begin to toast the bread
as desired. Add eggs to the skillet
and cook until just cooked through,
scrambling lightly as they cook.
To serve, top once slice of bread
with half the watercress mixture. Top
with half the eggs and then half the
avocado. Top with bread slice and
serve.
NUTRITION INFORMATION
Serving size: one sandwich

539 cal., 35.3g fat, 7.7g saturated fat, 36.1g
carbs, 21.1g protein, 10g fber, 362 mg sodium
Susan Irby is a Certifed Fitness Nutritionist and food healer, award-winning network television and radio personality, and the creator of The Bikini Chef brand, its recipes and content, which promotes "fgure
fattering favors." She has penned nine books and just ran her frst marathon at age 50! Visit Susan online at thebikinichef.com, susanirby.com and bikinilifestyles.com.
Copyright Susan Irby, the Bikini Chef 2016
EGGS ARE GETTING all the love

these days and rightly so as they
have multiple health benefts, but these
often get lost among the worry over
cholesterol.
In the past, it was believed eggs
cause a dramatic increase in the bodys
cholesterol levels. But an article recently
published on HealthDay.com highlighted
a 21-year study that discovered
consumption of eggs had little to no
impact on cholesterol levels in men.
And, not to worry, ladies, other studies
have shown the same is true for you.
So, now that the cholesterol fear has
been put to rest, it is time the egg got
the love it deserves.
Eggs contain the vital nutrient
choline. Choline helps release fat, heals
the liver, and stimulates the production
DIRECTIONS
In a small mixing bowl, whisk together
lemon, white wine vinegar, grey
poupon, black pepper, sea salt, and
honey. Mix well and then whisk in the
grapeseed oil and black sesame seeds.
Add watercress and arugula and toss
to coat.
I Want To Give My Body What It Needs For Optimal Health.
Each Power packed scoop contains

5 servings of fruits and greens!*
NOW AVAILABLE!
New Max Power Greens is a powerhouse of
nutrients containing thousands of bioactive
compounds to support health and vitality!
Max Power Greens is like getting a shopping cart
full of healthy fruits and greens in each container!
*Each power packed scoop of Max Power Greens
contains the approximate equivalent of 5 servings of
fresh fruits and vegetables so you can be confident
that you are giving your body what it needs every day.
Learn more about Max Power Greens and other Max
Muscle products online at maxmuscle.com
Available at:
Find us on:
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MAXFITNESSAGE.COM
MAX NUTRITION
To Juice
or Not
to Juice?
Our experts share the latest
thinking on the juicing craze.
BY KAREN MORSE, MPH
WHAT STARTED OUT looking like just another weight-loss trend a few years ago is still going strong and may be
here to stay. The juice business is drawing people in by the droves, estimated at about $100 million in sales per year.
And businesses want in on it too, as evidenced by deals like cofee giant Starbucks acquiring Evolution Fresh back in
2011 to sell in its cafes. Juicing seems like a great option for busy people who want to grab something healthy on-thego, but theres a little more to it than you may know. Our health experts give us the skinny on the pros and cons of
juicing, the health benefts of adding juice to your current lifestyle, and when it pays to buy versus DIY.
nutrients that are in the skin and pulp. There is also a loss
of satiation when you drink versus chew your food, explains
Juicing is one way to obtain most of the nutrient elements
Hendel, which can lead to consuming more calories than if
from fruits and vegetables, says Amy Hendel, a health coach
you were simply eating fruits and vegetables. Even when no
and author of Four Habits of Healthy Families (BenBella
sugar is added, it usually takes a lot of produce to generate
Books 2010.) For people who dont get the recommended
a relatively small amount of juice, Shorenstein tells us. Drink
number of servings of fruits and vegetables per day nine out
a glass of apple juice, she adds, which takes more than one
10 people in the U.S. according to the latest Dietary Guidelines
apple to make, takes just a few seconds and barely makes a
for Americans juices are relatively
dent in your hunger.
easy to make and can be a good
That said, juice does have its place.
way to get in a few more servings
Sick of eating a salad every day for
than usual.
lunch? A fresh green juice heavy on the
People who do not usually like
Cold press juicers slowly squeeze juice
vegetables with a small serving of fruit is
vegetables may enjoy their taste
out of fruits and vegetables at a very
a good replacement.
when incorporated into a green juice
low speed. Using this process creates
that contains a small amount of fruit,
very little friction andno heat, so more
such as some green apple, shares
of the nutrients from your produce
The Truth about Juice Cleanses
Claire Shorenstein, a registered
remain in the juice and can last for up
Juice cleansing or fasting is an extreme
dietitian at Montefore Health System
to 72 hoursin the refrigerator. The pulp
form of juicing that involves consuming
in New York who also does nutrition
that is left behind is also much drier,
only juice and water for a period of
counseling and run coaching for
meaning that themaximum amount
time for the purposes of detoxifcation,
athletes.
of juice has been extracted from your
weight loss, boosting immunity, and
One of the most cited cons of
fruits and veggies.
other claims. Averaging about 1,000 to
juicing is that the process leaves
1,200 calories per day, the majority of
behind a lot of the fber and other
Pros and Cons
WHAT IS COLD-PRESSED JUICING?
APRIL 2016
the juice cleanses out there arent giving

youre the protein and fat you need and
are therefore not in line with a healthy
lifestyle. The average American requires
about 2,000 calories daily to maintain
weight and good health.
Rather than trying to learn more
healthful behaviors for weight loss, such
as practicing portion control, spending
time on meal prep, or fnding alternative
activities to replace emotional eating,
a juice cleanse simply places extreme
restrictions on what you can and cannot
ingest, cautions Shorenstein. This may
produce short-term results, she adds,
but not in a pleasant or safe way.
Creating smoothies that include
whole fruits and vegetables plus a
protein source such as whey, soy, or
nut milk is preferable to juicing in terms
of balanced, satiating nutrition, says
Hendel.
Juicing versus Blending
While the juicing process involves

extracting juice and leaving the pulp and
skin behind, blending uses the whole
fruit and vegetable making it preferable
to health experts since the fber and
nutrients remain in the juice. Smoothies
can be a great meal or snack if you
include healthy sources of protein and
fats such as Greek yogurt and nuts or
nut butter, explains Shorenstein. They

are particularly great for athletes after a
tough workout, she continues, when the
appetite may be reduced and a whole
meal may not be very appealing. Be
careful if you are not making your own
smoothie, she continues, as juice may
still be included making the smoothie
high in calories.
Store Bought or DIY Juice?
Like any food preparation, if youre

making your own juice or blended fruit
and vegetable concoctions, you are
in control of the ingredients. The frst
step is investing in a good quality highperformance blender or juicer.
Do-it-yourself juicing is more time
consuming than grabbing a juice off
the shelf, but it is preferable since prepackaged juice can lose nutritional
potency over time. Thus, while those
expensive organic juices on the shelves
of your local market are convenient,
they do not pack as much vitamin punch
as a DIY or made-to-order juice, says
Shorenstein.
Juicing can be a great way to get a
healthy dose of fruits and vegetables,
and it can be part of a well-balanced
diet. However, steer clear of extreme
cleanses that eliminate major food
groups and severely restrict calories.
MS&F
RECOMMENDATION
ECOMMENDATION
Want to try making your own juices at

home? We love the new Juicepresso
Platinum Cold Pressed Juicer. This
super-quiet and easy-to-clean juicer
presses your fruits and vegetables at
an incredibly slow speed, increasing
the nutritional value of your juice
and making it last much longer. Youll
typically get 40 percent more juice
from this machine than you would
using the old-school centrifugal-style
juicers. Theres also an attachment
to make it easy to create your own
frozen sorbets and smoothies. $529 at
JuicepressoUSA.com. Also available
at some Costco locations for $399.
APRIL 2016
53
MAX SCIENCE
VEGAN
PROTEIN
A pure and natural protein derived from
peas great for any body!
BY MATT COOPER, CFNC
LOOKING TO UP your protein intake,

but cant tolerate dairy? Perhaps youre
looking for an alternative protein source
so you do not overconsume your usual
shake? Or maybe youre simply a vegan
or vegetarian struggling to get suffcient
protein intake without the usual meat
and dairy suspects? No matter the
reason, Naturliga Protein is your answer
to pure, potent, plant-based protein.
Naturliga is a new and exciting allnatural, plant-based vegan protein. It
provides a pure and high quality pea
protein isolate, delivering 16 grams
protein and 9 grams of fber per serving.
It is dairy and soy free, gluten free,
cholesterol free, and is non-GMO as well.
Made with natural favors and sans any
artifcial colors, Naturliga is simply an
all-around clean, lean protein. It is easily
digested, hypoallergenic and perfect for
vegans/vegetarians (or anyone) looking
for a great tasting and satisfying protein
shake.
Naturliga contains pea protein isolate
derived from Canadian yellow peas,
which offers a high level of quality
composition (no more chalkiness!),
and is designed to optimize positive
nitrogen balance and support weight
management, satiety, and lean muscle.
This vegetarian protein delivers a high
level of functionality and nutrition to its
users. Published research shows that
vegetable proteins are as effective in
enhancing muscle protein synthesis and
recovery compared to whey protein in
addition to offering other nutritional
benefts.
The pea protein isolate found
in Naturliga is a completely pure,
hypoallergenic, plant-based protein with
a potent assortment of branched chain
amino acids, which offer tremendous
value for muscular recovery, anticatabolism, and muscle growth. In fact,
APRIL 2016
the amino acid profle

contained within Naturliga
is similar to whey protein,
which is considered by
industry-leading experts
to be the king as far as
protein supplements are
concerned. Furthermore,
the amino acid profle found
in Naturliga is especially
rich in L-glutamine and
branched chain amino acids
(BCAAs), which include
leucine, isoleucine, and
valine. This makes Naturliga a
fantastic option for recovery from
exercise and as a means to enrich your
consumption of amino acids.
In addition to being a highly
bioavailable source of amino acids,
Naturliga is a protein that digests at
a medium pace. In comparison, whey
protein (especially whey protein isolate)
digests at an incredibly fast rate. The
takeaway is that while Naturliga absorbs
fast enough to be consumed postexercise, its more steady, measured
rate of absorption makes it ideal as a
meal addition or replacement, should
you run the risk of missing a meal. Plus,
if you are a vegan or vegetarian, that
means you can feel more satiated from
your protein shake rather than feeling
hungrier sooner.
Naturliga also boasts stacked fber
content at 9 grams per scoop, which will
tremendously boost feelings of satiety
and also support healthy digestion. At
only 125 calories per serving with only
a single gram each of both fat and
sugar in contrast to 16 grams of protein
per serving, Naturliga is a clean, lean
option for anyone looking to bolster their
protein intake for any reason.
Dont just listen to the science. The
people have spoken, too! Satisfed
customers everywhere are using

Naturliga for a variety of reasons,
and are loving it. I still use a whey
protein post-exercise, but Ive begun to
incorporate Naturliga in case I miss a
meal, says Jeff Snyder of Monterey, CA.
I dont want to take in an abundance of
dairy, or one source of protein, so I use
Naturliga to vary my protein intake to
ensure I get a vast array of amino acids.
Others, such as Megan Noelle of
Petaluma, CA, are using Naturliga as
their go-to protein. Ive never had a
plant-based protein that offers so much
nutritional value, mixes this well, and
tastes this good! she said.
There you have itNaturliga: clean,
lean, dairy-free, gluten-free, soy-free,
artifcial sweetener-free, artifcial colorfree, easily-digested, easily-mixed, and
straight up delicious plant-based protein!
Contact your local Max Muscle Nutrition
for a free sample and experience the
difference! MS&F
READ THIS!
To Get The Most out of your protein drink.
Lose Weight Now!

Join Our Success Stories!
Whats the best way to use our Liquid

Egg Whites? Imagine a protein drink
that you can make taste like anything
you want, any time you want. Chocolate,
Vanilla, Ice Coffee, or just Orange Juice.
You name it! You are only limited by your
own imagination. Our All Natural, 100%
Pure Liquid Egg Whites are pasteurized,
Salmonella tested, USDA & Kosher
approved. Best of all, they are double
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our egg whites, and make the fuffest
omelet you have ever had. OR, take one
cup of our liquid egg whites, and add
some sugar free chocolate syrup, and
you would not know its not chocolate
milk. YES REALLY!
One 8-ounce cup of our liquid egg whites
supplies 26 grams of Pure protein, with
only 2 carbs., No Fat, No Cholesterol,
and only 120 calories. The worlds best
protein for losing or managing weight,
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protein for kids and adults with health
issues who dont get enough protein.
NOTE that this is not a supplement,
its a Real, All Natural FOOD.
How much protein should you
consume in a day? The average Active
person requires approximately 1 gram
of protein per pound of lean body weight
per day. Protein is the building block
for muscle growth as well as helping in
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Whites are the perfect source of protein,
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World Class Bodybuilders and everyone
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How often do you use our Liquid Egg
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twi ce a day.
I d e a l l y, a s
soon as you
get up in the
morning,
and just before
bedtime.
For optimal
results keep
an extra bottle
of Liquid Egg
Whites at work for Children!
to enjoy their benefts
throughout the day!
Why take Liquid Egg Whites before
bedtime? Fitness enthusiasts have
known for decades that if you dont put
protein into your body before you go to
bed, your body will run out of protein
in the middle of the night. Once your
body digests all of its available proteins,
your body thinks it is starving itself.
To protect you, your body shuts down
and starts storing your own fat cells.
Your blood sugar still needs protein to
keep you going, so it starts consuming
the only protein source available at 3
am, your own muscle mass. Basically,
you are storing fat and eating muscle.
By drinking a high protein drink with
Pure Liquid Egg Whites just before you
go to bed, the egg protein will support
muscle growth for up to 4 to 5 hours.
Now the process is reversed for most of
your sleep time. Rather than storing fat
and eating muscle, the protein from the
Liquid Egg Whites, is allowing your body
to burn the fat at its normal rate while
building on the muscle. You will get
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alert and refreshed, and not as hungry in
the morning.
Perfect
Protein
100 % Guaranteed
Will stay good refrigerated
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Chris LaCascia accomplished his amazing transformation
of losing 130lbs in only 9 months by drinking Liquid
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order online or by phone
Pump Fits Both Half-Gallon

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For A Perfect Measurement 1 Pump Equals:
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1.25 Egg Whites 3.25g of Protein
WWW.EGGWHITESINT.cOm 877-EGG-WHITES
MAX SCIENCE
Stacking
the odds
IN YOUR
FAVOR
Get the best return on
your investments in the
gym by supplementing
with the right nutrients
pre, intra, and post
workout! BY MATT COOPER, CFNC
ARE YOU MEETING your goals?

Has that resolution stuck? Perhaps
your gains have halted some.
Maybe youve been stuck on the
same weight on the deadlift for the
last two months. Or could it be that
you wish to hit the accelerator on
progress? Time is our most valuable
commodity, after all.
Whatever the case may be, its
time to own your workout by arming
yourself with the right nutritional tools.
While diet, exercise, and rest build the
foundation, a little further up the health
hierarchy are some details to consider.
Lets take a look at nutrient timing in
APRIL 2016
this case pre-, intra-, and post-workout

supplementation. By book-ending
your training sessions with the right
ammunition, results wont be so hard to
come by. In context, that means taking
Max Muscle Nutritions FBX. 2.0, Pro
BCAA, and ARM for a spinyour results
will be happy you did!
PRE-WORKOUT
The pre-workout window is all about

setting yourself up for success in the
gym so that you maximize your gym
time. This can mean having ample
energy, focus, and endurance not to
mention the proper nutrients to prime

the body for growth. FBX 2.0 by Max
Muscle Nutrition does all of this and
more!
FBX 2.0 contains the most clinicallyproven ingredients that have been
extensively researched and tested for
potent pre-workout performance. The
proprietary blends in FBX 2.0 include
three key patented ingredients in the
effcacious amounts to ensure maximum
potency and effect. The formula is
driven by clinically-validated doses of
1.5 grams of AGMass Agmatine Sulfate,
3.2 grams of CarnoSyn Beta-Alanine,
and 2.5 grams of Creapure Creatine
Monohydrate, making it unparalleled in

comparison to any other pre-workout
formula currently available. Nootropic
or mental energy, focus, and clarity
ingredients, such as caffeine, ginseng,
vinpocetine, and evodiamine, are added
in the correct amounts so as to not
counteract the physio-active benefts
of AGMass Agmatine Sulfate, CarnoSyn
Beta-Alanine, and Creapure Creatine
Monohydrate.
FBX 2.0 delivers the precise blend
and amounts of these essential
ingredients in order for you to get the
most out of your workouts. FBX 2.0
is my go to before training in the gym.
It helps me with my drive and focus I
need to push through my workouts,
says Shawn Ellis, 27, who shops at Max
Muscle Fullerton, CA. After working
long hours at my job, going into training
I need that extra boost. That's when
FBX 2.0 comes into play. I take one
scoop about 30 minutes before my
workout and I'm ready to hit the gym.
The feeling I get while taking FBX 2.0 is
just what I need to train.
Whether youre looking to right the
ship from a long day or simply amplify
your performance, FBX 2.0 sets the
stage for serious training sessions.
INTRA-WORKOUT
The oft-neglected aspect of workout

nutrition is the intra-workout period.
Even those who have an eye on
nutrient timing with relation to workoutspecifc nutrition can fail to capitalize
on nutrition during the workout itself.
Taking amino acids during training
sessions is akin to throwing gasoline on
a fre. Sure, you can just get reps in at
the gym, or you can own the workout
itself. By supplementing with Pro BCAA,
you are supplying your body with a
steady stream of branched chain amino
acids, which promotes muscle growth,
recovery, and nitrogen retention, all
while supporting the reduction of
fatigue, prolonging training sessions,
and providing your muscles with
essential building blocks.
Pro BCAA by Max Muscle Nutrition
is a scientifcally-based formula that
provides the body with high-potency
branched-chain amino acids (BCAAs)
in the ideal 2:1:1 ratio of leucine,
isoleucine, and valine. These specifc
BCAAs are known to be highly
concentrated in muscles (35 percent)
and have been shown to serve as
important fuel sources for skeletal

muscles during periods of high-intensity
exercise. People love getting their BCAA
fx from Pro BCAA, too. Just ask Jatin
Patel of Garden Grove, CA. He insists
that Pro BCAA helped give him the
intra-workout boost he needed to fuel
his training sessions during his recent
body-transformation journey.
POST-WORKOUT
Last, we have the post-exercise, or

anabolic window. Of the three, this
window gets the most attention, though
many fail to execute their nutrition
properly during this time. Most people
take a protein shake and call it good,
says Nick Harrison, a trainer and
natural bodybuilder out of Pleasanton,
CA. Harrison maintains that to truly
capitalize on your gym sessions,
its imperative to incorporate all
aspects of recovery, from protein
and carbohydrate intake, all the
way to hydration.
Nick suggests the Anabolic
Recovery Matrix, or ARM, by
Max Muscle Nutrition to take
the guesswork
out of it and
kill several
birds with
one stone.
ARM really
brings the
body back
to life after
training! he
said.
So, what
is ARM,
exactly?
Created to be
the ultimate postworkout formula,
Max ARM provides the
necessary nutrients to
support maximum muscle
mass activation, restore fuids
and electrolytes, replenish
glycogen, and accelerate
overall muscle recovery
and repair. Boasting proper
protein, carbohydrates,
electrolytes, BCAAs,
creatine, and glutamine, the
powerful ingredients in ARM
allow you to capitalize on all
major areas of post-workout
supplementation, ensuring
that you dont waste your
workout by not re-fueling adequately.

The reality is that the time you put
in the gym is an investment. Like all
investments, youre looking to get
a return on what you invest. In this
case, dont be caught leaving potential
returns on the table, regardless of
where youre at with your health
and ftness goals. Capitalize on the
pre-workout, intra-workout, and postworkout windows by incorporating
the right nutritional ingredients to set
yourself up for as much success as
possible! MS&F
FBX 2.0 gives me the energy and

pump I need to get me through the
toughest workouts. By far the best
pre workout I have tried!
Ember Toth, 29,
Team Max Muscle CoronaNorco, CA Athlete
PHOTO BY JOSE GODOY
APRIL 2016
57
MAX SCIENCE
SCIENCE PULSE
Te latest news on the power of key supplements to boost

sports performance and safeguard your health.
BY PHIL HARVEY, PHD, RD, FISSN, FACN
L-Citrulline Improves
Cycling Performance
L-Citrulline is an amino acid present in the body and is a

potent endogenous precursor of L-arginine, which is a
substrate for nitric oxide synthase. Many human studies
report that nitric oxide improves sport performance.
Researchers from Kitasato University, Tokyo, Japan
investigated the efect of oral L-citrulline supplementation
on cycling time trial performance in humans. A doubleblind randomized placebo-controlled 2-way crossover
study was employed. Twenty-two trained males
consumed 2.4g/day of L-citrulline or placebo orally for
7days. On Day 8 they took 2.4g of L-citrulline or placebo
1h before a 4-km cycling time trial. Researchers found
that L-Citrulline supplementation signifcantly increased
plasma L-arginine levels and reduced completion time by
1.5percent compared with placebo. Moreover, L-citrulline
signifcantly improved subjective feelings of muscle
fatigue and concentration immediately after exercise.
(Suzuki T et al. J Int Soc Sports Nutr. 2016 Feb 19;13:6).
Featured Product: FBX 2.0
GP TO THE RESCUE
Researchers from Chonbuk National University, Jeonju, Korea investigated

the efects of Gynostemma pentaphyllum (GP) on body weight, fat loss, and
metabolic markers of obese Korean participants in a 12 week, randomized,
double-blind, placebo-controlled clinical trial. The 80 subjects were randomly
divided into the GP supplemented or placebo groups. During 12 weeks
of GP supplementation, total abdominal fat area, body weight, body fat
mass, percent body fat, and BMI were signifcantly decreased in the GP
group compared to the placebo group. No clinically signifcant changes
in any safety parameter were observed. Researchers
concluded that GP is a potent anti-obesity reagent that
does not produce any signifcant adverse efects. (Park
SH, et al. Obesity. 2014 Jan;22(1):63-71).
Featured Product: Emerge HC
Benefts of CoQ10
A systematic review of the scientifc

literature on Coenzyme Q10 (CoQ10) and
exercise was conducted by researchers
from the University of Grenada, Spain.
CoQ10 is a lipid-soluble compound that
functions as an electron carrier in the
electron transport chain. This compound
is prevalent in humans in all tissues
and organs in the body, although it is
synthesized and concentrated mainly in
tissues with high-energy turnover. High
intensity exercise induces infammatory
reactions together with a high production
of free radicals, muscle damage and
infammation indicated by muscle
soreness and swelling, prolonged loss of
muscle function, and leakage of muscle
proteins, such as creatine kinase and
myoglobin, into the circulation. Based on
this systematic review of the published
scientifc literature, these researchers
concluded that CoQ10 provides many
benefts in exercise outcomes. (Sarmiento
A, et al. Curr Drug Metab. 2015 Nov 2).
Featured Product: MN CoQ10

APRIL 2016
INDUSTRY UPDATE!
A RECENT STUDY SHOWS THAT THE KEY COMPONENT IN
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
MaxxTOR is a truly revolutionary and innovative new product from Max

Muscle Sports Nutrition that contains the key patented ingredient proven to
significantly increase muscle protein synthesis, muscle size, strength and power
while at the same time decrease body fat.

Visit us at
for more details.
MaxxTOR is driven by Mediator Phosphatidic Acid, one of the most powerful

molecular activators of mTOR signaling. Scientists have validated the patented
ingredient Mediator Phosphatidic Acid to be more powerful than creatine or
beta-alanine in activating mTOR.
A recent double-blind research study using Mediator Phosphatidic Acid
with resistance training produced the following dramatic results:
Subjects gained 5.3 lbs. of lean muscle mass!*

Subjects lost 2.9 lbs. of fat mass!*
Subjects gained 47% in bench press strength!*
Get The MaxxTOR Training System
FREE w/ purchase!
Go to maxmuscle.com for details.
The MaxxTOR formula developed by the Research & Development

Team at Max Muscle Sports Nutrition has combined Mediator PA with
other key synergistic ingredients to deliver the most powerful mTOR
Signaling Activator ever developed. MaxxTOR is the ONLY formula
that combines these key ingredients in the correct, efficacious amounts.
MaxxTOR is exclusively available at Max Muscle Sports Nutrition
stores across America. Visit www.maxmuscle.com to find the store
nearest you. For a limited time, with every purchase of MaxxTOR ,
you will get the e-version of the MaxxTOR Training System which
includes the exact training protocol from the study.
Get Ready, MaxxTOR will soon have many imitators
because it is about to revolutionize the muscle building
industry. Go to www.maxmuscle.com right NOW - supplies
from the first production run are limited and wont last long!
Find us on:
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M
*Based on results from an 8 week research study using Mediator Phosphatidic Acid and resistance training conducted by Dr. Jacob Wilson at The University of Tampa, Tampa FL.
Mediator PA is a registered trademark of Chemi Nutra. Mediator PA is protected under
patents pending by Chemi Nutra.
*No Initial Franchise Free and No net royalties for first 12 months upon qualification. Certain restrictions may apply. Limited Time offer. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.
It is for information purposes only. A franchise offer may only be made through a registered Franchise Disclosure Document. FTC rule requires that franchise companies register their franchise offer with many states before advertising or offering their franchise in those states.
MMSN is currently registered in all states.
PRO TRAINING
WATER
WORKS!
Are you getting enough

H2O each day? It's
important!
BY PETE CICCONE, CSCS, IFBB PRO
AS THE WARM weather

approaches, focusing on staying
hydrated can be the key to your
ftness success! Here is some
helpful information about why water
is important and how much you
should drink to stay hydrated.
Water in the Body
Water is crucial to your health and

plays many important roles within the
body. It acts as the solvent in chemical
reactions that occur inside the body,
helps maintain heart and blood volume
(which infuences all cellular function),
allows the absorption of many vitamins
and minerals, helps remove bodily
waste, is critical to metabolism, and
helps regulate your body temperature.
Without suffcient hydration, all of these
functions can be negatively impacted.
The body has a complex water
regulation system to maintain
the balance and the volumes and
concentrations of the fuids within our
bodies. The system helps maintain
an average total body water of about
60 percent. That means a 154-pound
person is made up of a little more than
11 gallons of water! All of our body
tissues contain water. Fat-free mass
is made up of 70-80 percent water
and fat tissue is about 10 percent
water. Because our muscles contain so
much water, hydration becomes a key
component of athletic performance
and proper muscle functioning. Proper
hydration is critical to tissue repair and
rebuilding. A dehydrated athlete cannot
perform, train, nor recover optimally.
Drink! Drink! Drink!
Youll likely be surprised at how much

water is actually needed to maintain
optimal hydration levels, especially for
APRIL 2016
hard-training athletes. The Institute of

Medicine [IOM] established adequate
intake recommendations for water
based on national surveys. These
recommendations are 16 cups/day or
1 gallon/day for men, and 12 cups/
day for women. According to these
hydration guidelines, moderately active
adults in warmer climates may require
a minimum of 1.5 gallons/day of water.
Therefore, a hard-training bodybuilder
or endurance athlete will likely need
even more than the 1.5 gallons/day
recommendation.
Consider This...
It takes several hours after guzzling
Photo by Brett Seeley
Pete Ciccone, CSCS, IFBB Pro, is a professional

trainer, physique specialist and prep coach
in the Southern California region. He's a
published industry consultant and a respected
authority in Sports Nutrition & Exercise.
Find more on 619muscle.com.
a lot of water before your body is

rehydrated even if your urine turns
clear soon after pounding the fuid.
So, its best to provide your body with
water consistently throughout the
day.
Thirst has been shown to be an
inadequate indicator of hydration
status. Once you feel thirsty, you
are likely already dehydrated by 1-2
percent body mass. Rehydration
doesnt occur until well after thirst
has been quenched. Therefore, dont
solely rely on whether you feel thirsty
to decide on reflling your water
bottle.
Athletes should aim to be
hydrated prior to activity, hydrate
extra during activity, and continue
regular hydration throughout the
day after exercise. According to an
ACSM position paper, variability in
sweating rates and sweat electrolyte
content between individuals requires
customized fuid replacement
programs. Individual sweat rates
can be estimated by measuring body
weight before and after exercise.
Caffeinated beverages, such as
coffee, tea or energy drinks, DO NOT
count toward your hydration goals.
Caffeine has a diuretic (fuid-draining)
effect on the body.
Summers just around the corner.
As you continue to crush it in the
gym, prepping that beach body
for the warmer weather, keep your
machine running on all cylinders
stay healthy, stay hydrated! MS&F
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*
Visit us at
for more details.
3 LBS.
(42 Se
rvings
)*
TEAM MAX ATHLETE
ISAAC QAVIDEL
The Persian King
Available in 3 delicious flavorsChocolate Cake, Vanilla Ice Cream and Strawberry Banana Smoothie!
**At
A participating stores. Limited time offer. Cannot be ccombined
mbined with Frequent buyer, see stores for
f details.
a ls.
Find us on:
MAX PICKS
WHAT'S HOT?
A round-up of the latest and greatest products that will make

your life better and more healthful. Got a product you'd like to
see featured? Email editor@maxsportsandftness.com.
BUILD & RECOVER
JITTER-FREE
FAT LOSS
AminoMax is a powerful blend of

concentrated, high-quality amino acids
formulated to support muscle growth and
recovery. When used in combination
with proper exercise and a healthy
nutrition plan, AminoMax can help you
achieve your physique goals! Visit your
local Max Muscle Nutrition store for
more information.
Max LiquiCarn, a popular

L-Carnitine supplement by Max Muscle
Nutrition, now comes in three favors:
Lemon Lime, Fruit Punch, and Orange
Fizz. If you want to lose fat or use
fat as a fuel source during exercise
and don't want the 'jitters,' then this
is the product for you! Visit your local
Max Muscle Nutrition store for more
information
VEGAN-FRIENDLY PROTEIN
Naturliga Protein is an all-natural, 100

percent plant-based vegetarian protein powder
made from pea protein isolate. It is dairy and
soy free, gluten free, cholesterol free, non-GMO,
made with all natural favors, and contains
no artifcial colors. This is perfect for vegans/
vegetarians or anyone looking for a greattasting and satisfying protein shake. Available
in delicious Vanilla and Chocolate favors.
Available at Max Muscle Nutrition stores.
ENERGY SPRAY?
THE ROCK HAS A BRAND NEW BAG
Dwayne "The Rock' Johnson recently launched Project

Rock, a motivational lifestyle brand designed to
help people everywhere achieve their goals. The frst
offerings are these two limited-edition uber functional
bags (a backpack and a duffe) created in partnership
with Under Armour. Get yours today at UA.com.
NEW WORKOUT PARTNER
Tired of energy drinks and powders?

There's a new kid in town. Creatop
is the only body spray that increases
energy when applied directly to the
skin. This innovative and patented
product is the brainchild of Dr. David
Stoll, a board-certifed dermatologist.
To discover more about this spray,
visit CreatopSpray.com.
Want to work out anywhere with ease and defnitely with some good resistance to help you get
stronger and leaner? Enter the Theraband CLX Consecutive Loops Resistance Band. Better
than your average workout band, this product is available in four individual resistance levels: Beginner,
Intermediate, Advanced, and Elite. $24.95 at TerabandCLX.com.
APRIL 2016
MAX FINAL REP
MAKING EXCUSES BURNS

CALORIES PER HOUR
PHOTO BY JAMESPATRICK.COM
APRIL 2016
WHERES YOUR
A Max Muscle Certified Nutrition Coach Will Get You Theree
SET A GOAL
STEP
01
MAKE A PLAN
STEP
02
GET RESULTS
STEP
become
one of us
now you can own a
Max Muscle store w/
NO franchise fee
and NO royalties!*

Visit us at
for more details.
03
A "Nutrition Evaluation" at Max Muscle Sports Nutrition means a

Certified Fitness Nutrition Coach will work directly with you and
your specific goals to determine what supplementation your body needs
to perform at its optimal level. To achieve the physique and feeling
you have always wanted, healthy lifestyle changes are needed. Your
evaluation is designed specifically for you, your goals, and what you
want out of life. At Max Muscle, we'll show you a specific, yet simple,
way to eat properly.
Through your personalized Nutrition evaluation, we help you to understand:
What foods to eat
How it relates to your lifestyle
How much to eat
How to achieve your goals

through proper nutrition
When to eat
How it relates to
your body
The role supplements play

in your overall plan
FREE NUTRITION CONSULTATION

with a Certified Fitness Nutrition Coach
SCHEDULE YOUR APPOINTMENT TODAY!
Find us on:

NEW!
100% Natural, Safe & Effective!

With a BOLD NEW LOOK and REFRESHING
NEW FLAVORS, Max Liqui-Carn is a delicious
tasting liquid concentrate containing 1250 mg of
active L-Carnitine to support metabolism and help
you efficiently burn fat while at the same time
providing energy for muscles during exercise.
L-Carnitine provides benefits for athletes by
optimizing performance, delaying the onset of
fatigue and improving recovery time. Other
applications of the effectiveness of L-Carnitine
include promoting cardiovascular health, brain
wellness, healthy aging and male fertility.
Find us on:
NOW
W IN 3 FLAVORS! FFruit Punch,
Lemon Lime A
AND Orange Fizz

2016 April Issue Max Sports & Fitness

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NOW AVAILABLE IN

TEAM MAX ATHLETE

Photo by Hiram Chee

**Based on sales at Max Muscle stores nationwide.

EXTREME WEIGHT LOSS!

Available Exclusively at:

Locations nationwide. Find yours @ www.maxmuscle.com

34 Pete Ciccone, IFBB Pro

If you're a vegan (and even if you

46 2016 Food Trends

56 Stack the Odds in Your Favor

Locations nationwide. Find yours @

Now Available in Fruit Punch and Key Lime Pie!

emerge is now available in 16 awesome flavors!

Personally, I think Gertrude is on to

No Distractions. No Fluff. In the end, I Just

Now Available in Fruit Punch, Pink Lemonade, Intense

Max A.R.M. (Anabolic Recovery Matrix) from Max

Find a Store Nearest You @ maxmuscle.com Franchise Opportunities Available

Publisher Joe Wells Enterprises, Inc.

Copy Editor Tariq Ahmad

MAX SPORTS & FITNESS

City of Orange, CA 92865

We reserve the right to refuse advertising without

Find a Store Nearest You @ maxmuscle.com Franchise Opportunities Available

Be sure to use the hashtags #maxnation,

We all love our social media platforms. Here,

@patbanya posed for a pic with

@JacobBrucePT shows of his

#ShowMyMax (product love)

@tltmarie says, "What's

Mae Juris Manahan

Great Customer Service

Results, photos, comments, and thank you's

Fernando Salas, Max Muscle Wesley Chapel

Partnering To Reshape Omaha

Pitstop: Max Muscle Corporate

Making a True Lifestyle Change

In January 2015, I began

Flaxseeds are chockfull of healthy Omega

so many ways, but they bring a nice,

Joe Wells is the founder and CEO of

8-10 ounces of almond or coconut

The Best Got Better

Locations nationwide. Find yours @ www.maxmuscle.com

From feeding your gut to killing cancer cells, here

MUSCLE RECOVERY POST

FACTOID: Amount of fruit and veggies that

Can Working Out Kill Cancer Cells?

FEED YOUR GUT

Scientists have known for some time now that good

To Drink Or NOT TO DRINK?

Introducing the InBody 270,

Max Muscle was the FIRST to have Certified Fitness

IF YOURE ONE of those people

This bug portion of us is essential to

Personalized microbial manipulation

The human microbiome begins to

Why do people develop dysbiosis?

disease that is caused by the disruption

One study by MicroBiome

SHOULD YOU STOP

If the vast majority of microbes that