From

Educa+on to Employment

VISION

Every student wants an education that leads to employment.

Every school wants the best applicants
at the lowest cost of acquisition.
A two-sided online platform
featuring schools and students will address the issues of
acquisition, discovery and efficiency.

Education to Employment (E2E):

The Need for Informed Choices

High levels of youth unemployment and a shortage of job seekers with needed
information and critical skills
Lack of hard data to understand education, skills required for employment, and
career pathways
Need for system integrators (one or several) responsible for taking a high-level view
of the entire heterogeneous and fragmented education-to-employment system.
Need for online talent platforms that can ease labor-market dysfunctions by more
effectively connecting individuals with work opportunities.

Sources: Educa-on to Employment: Designing a System that Works (

h;p://mckinseyonsociety.com/downloads/reports/Educa-on/Educa-on-to-Employment-exec-summary_FINAL.pdf)
Connec-ng Talent with Opportunity in the Digital Age (h;p://www.mckinsey.com/global-themes/employment-and-growth/
connec-ng-talent-with-opportunity-in-the-digital-age)

E2E Philippine Situationer (as of 2015)

Highschool Graduates
33.3% unemployed

College Graduates
22.2% unemployed
40% or more of college
grads deemed unfit for
employment*
Tech-voc

Senior High
(Employment?)

Source: h;p://www.tradingeconomics.com/philippines/unemployment
People Management Associa-on of the Philippines

Tech-Voc

Employment
-2.9 million
unemployed

Job

Salaries,
Industry Skills
Requirements

KEY TEAM MEMBERS | Passionate about Education to Employment

Henry

Lites

Building a scalable
and self-sustaining
social enterprise.

Youth
unemployment
specialist

Department of Labor

Nyc

Education specialist,
bridges academia
and government

Chris

Back-end
development

Graciella

UI/UX
Ninja

PROBLEM | Acquisition of students is inefficient and expensive

Marketing tools available

%
Sports
Discounts
sponsorships

Key marketing pain points

Expensive:
$300 per
enrolling student
School
Visits

Billboards

Poor ROI
visibility
Referrals

Marke-ng
Ocers

Newspaper
Lis-ngs

Endorsements

$400m per year

to acquire
~1.4m new students

Source: 2014 Ken Education Report, CHED, market research, broker reports

Difficult to
scale

PROBLEM STUDENTS | Broken Discovery Process

BROKEN DISCOVERY PROCESS...

...BROKEN EDUCATION TO EMPLOYMENT PATHWAY

50,000 college courses

(limited rankings)

200 career paths

(no explanation)

1.4m students
enter Senior High School

900K students
enter college

Only 400k graduate

with a job
High cost of
customer journey:
$10k-$20k from high
school to post-college
employment

Source: 2014 Ken Education Report, CHED, market research, broker reports

The Edukasyon Solution

Guidance counsellors/
teachers/ parents

TESDA

CHED

Employment

Job

Senior High

College/Tech-voc

Klaseko

Edukasyon.ph helps every step of the way

College
(4-5 years)

15-16 years old

Senior High
School
(2 years, mandatory)

Employment

Technical-
Voca-onal
(1-2 years)

How
we
help

FREE
registration

Based on preferred career,

Edukasyon.ph
helps you find & apply online to perfect
school
+ course

Understand
Employment trends
(# jobs, salaries,
desired skills)

Solution: A two-sided platform

Schools: lower
acquisition costs

< $50 cost of acquisition

of a new student
(~80% savings)

Students: unprecedented
access to information

Proprietary Education to
Career pathways

All: greater efficiency

Online applications
Multi-channel payments

EXECUTION | Current Traction & Growth Strategy

Traction

Students

Colleges
20+ campuses
signed up

140,000 likes
10,000 registered users

200 campuses
negotiating to join by
April 2016

Thousands of students
helped

Growth Strategy

Partnerships/proprietary content
Government

Employers

Education

Sales enablers
Free
Trials

Enhanced
Coverage

The Edukasyon.ph advantage

A passionate, experienced team
A growing, fragmented $400m market that is ripe for disruption
Real problems solved for both universities and students.
Recurring revenue streams from wide customer base
Early customer traction and partnerships validating our superior model
Most cost-effective tool to improve access to education and employment

ATTRACTIVE MARKET | Philippines Higher Education

A $ 5bn target market

with 6% consistent growth

Our target market

(worth $6bn)
$ 0.5bn

+6.5%
CAGR
+6.1%
CAGR

$ 1.3bn

in a fragmented
competitive landscape

114
$ 6.8bn

$ 4.7bn

$ 4.7bn

Appendix

547

$ 3.3bn

1297

355

$ 6.4bn

2014 Revenue
Higher Education
High School (Grade 1 - 10)
Others (Tutoring, training)
Senior High (Grade 11 - 12)

2008

2014

2018

Higher Education
Revenue

# of colleges
Non-Secretarian
Secretarian
State Universities and Colleges
Other Public

Marketing spend is up to 5-15% of revenue for private institutions

Source: 2014 Ken Educa-on Report, CHED

MEDIA PRESENCE | Benefits of Social Enterprise Status

10 Media Mentions
11 Press Releases/
Feature Articles
(National)
23 Feature Articles
(Provincial)
7

Radio Interviews

TV Features
And continuing

Appendix

Unique Marketing Channels

Appendix

SCHOLARSHIPS

Visits to high
school students

Sponsored by
founda-ons and
endorsed by
government.

Largest following
in all social media

Largest source of
informa-on about
scholarships