Campaign Proposal.

Product:
British Heart Foundation.
Target audience:
40-60 Year old males.
Campaign message:
The campaign message for my campaign is trying to show to males in their 4060s that they can still buy cheap trendy clothing.
Launch Date:
The launch date for my campaign will be December 1 st 2016. This is because this
is when winter
starts and as my clothing will be winter clothing, this will be suitable for the
season and for people who are not fortunate enough to go out and buy clothes at
full price. The clothes will be a very high standard clothing with a very cheap
price tag.
Schedule and location of advertisements:
The schedule for my 3 adverts will be:
Friday, February 5th 2016: Advert 1: This advert will be on billboards around
the country, mainly posted in busy city centre allowing more people to see it.
This will get the campaign message across to more people.
Friday, February 12th: Advert 2: This advert will be in newspaper advert pages,
and also will be in well-known magazines for example, Radio Times, OK, In style
UK etc.
Friday, February 19th: Advert 3: This advert will be placed on bus stop/shelters.
These will be located around the town centre allowing a lot of people to see it.
Legal and ethical:
Legal:
Copyright was founded in 1988. Copyright is there to stop people using other
peoples work without consent or for credit on the same page. Its like a sort of
protection by the law for your work. Copyright in the UK will cover the likes of,
Literary, Dramatic, musical, artistic, typographical published issues, sound
recording and film. These are all covered by the law in its own separate ways.
This will apply to my campaign because all the content in my adverts will be my
own work.
Discrimination:
Discrimination is when somebody gets treated unfairly, just because of who they
are. The discrimination law means it will protect these people from being
discriminated. In my adverts I will not discriminate anybody for who they are, not
for their: Age, if theyre disabled, gender, Pregnancy, Race, Religion, Sex or
Sexual orientation.
Privacy:
Protection of data in the UK will aim to protect all of the rights of everybody to
keep their personal information private and as secure as possible
Ethical:
Ethnicity-Usually I would have problems with having different ethnicity, but if I
was doing this professionally I would have models with different races. Also, as
my campaign is strictly for men. I will have problems with it not including women
in it.
UK Code of non-broadcasted advertising:
This is a rule which includes the likes of non-broadcasted advertising, Sales
promotions, and direct marketing. This rule was made and stood by the
Committee of Advert (CAP)