1. Being in business since.

Particulars

Respondents

Percentage

0-1 Years

04

10

1-2 Years

05

12.5

2-5 Years

10

25

5-10 Years

09

22.5

More than 10 Years

12

30

Doing Business Since

14

12

12

10

10

8
6
4

Doing Business Since

2
0

Interpretation:
10% of respondents are in business since 0-1 Year.
12.5% of respondents are in business since 1-2 Years.
25% of respondents are in business since 2-5 Years.
22.5% of respondents are in business since 5-10 Years.
30% of respondents are in business since more than 10 Years.
2. Selling Vahini pipes from

Particulars

Respondents

Percentage

0-1 Years

22.5

1-2 Years

15

2-5 Years

13

32.5

5-10 Years

22.5

More than 10 Years

7.5

Selling from
13

14
12
10

8
6
4

9
6
3

2
0

Interpretation:
22.5% of dealers are selling Vahini Pipes from 0-1 Year
15% of dealers are selling Vahini Pipes from 1-2 Years
32.5% of dealers are selling Vahini Pipes from 2-5 Years
22.5% of dealers are selling Vahini Pipes from 5-10 Years
7.5% of dealers are selling Vahini Pipes from more than 10 Years
3. The factor Impressed to deal with Vahini Pipes is

Selling from

Particulars

Respondents

Percentage

Promotional Scheme

2.5

Quality

24

60

Margin

15

Credit policy

2.5

Others

20

Impressed Factor
30
24

25
20
15
10
5

6
1

Impressed Factor

Interpretation:
2.5% of dealers were impressed by Promotional Scheme to deal with
Vahini Pipes.
60% of dealers were impressed by Quality to deal with Vahini Pipes.
15% of dealers were impressed by Margin to deal with Vahini Pipes.
2.5% of dealers were impressed by Credit policy to deal with Vahini
Pipes.
20% of dealers were impressed by other factors to deal with Vahini Pipes.
4. Most preferred product among Vahini Pipes is

Particulars

Respondents

Percentage

PVC

30

75

Electrical Conduit

2.5

Drip Irrigation

7.5

Casing

CPVC

10

SWR Pipes

Most Preferred Product

35
30
25
20
15

Most Preferred Product

10
5
0

Interpretation:
75% of dealers say that most preferred product is PVC pipes.
2.5% of dealers say that most preferred product is Electrical Conduit.
7.5% of dealers say that most preferred product is Drip Irrigation.
0% of dealers say that most preferred product is Casing.
10% of dealers say that most preferred product is CPVC.
5% of dealers say that most preferred product is SWR Pipes.
5. Rate the Promotional activities taken up by Vahini pipes

Particulars

Respondents

Percentage

Excellent

22.5

Above Average

11

27.5

Average

18

45

Below Average

Poor

Rating of Promotional Activiteis

20

18

18
16
14

11
Rating of Promotional Activiteis

12
10

8
6
4

2
0
Excellent

Above Average

Average

0
Below Average

Interpretation:
22.5% of dealers have rated excellent for the promotional activity.
27.5% o f dealers have rated above average for the promotion activity.
45% of dealers have rated average for the promotion activity.
0% of dealers have rated below average for the promotion activity.
5% of dealers have rated poor for the promotion activity.

Poor

6. Promotion activity need from Vahini Pipes

Particulars

Respondents

Percentage

Advertisement

11

27.5

Dealers Meet

11

27.5

Better Credit Terms

17.5

Public Relations

20

Others

7.5

Need of Promotion Activity

12
10
8
6
4

Need of Promotion Activity

2
0

Interpretation:
27.5% of dealers need advertisement has a promotion activity.
27.5% of dealers need dealers meet has a promotion activity.
17.5% of dealers need better credit terms has a promotion activity.
20% of dealers need public relations has a promotion activity.
7.5% of dealers need others has a promotion activity.
7. Dealers opinion about the margin provided by Vahini Pipes

Particulars

Respondents

Percentage

Excellent

15

Above Average

20

Average

22

55

Below Average

2.5

Poor

7.5

Opinion about Margin

25
22
20
15

Opinion about Margin

10

8
6

3
1

0
Excellent

Above Average

Average

Below Average

Poor

Interpretation:
15% of dealers have excellent opinion, 20% of dealers have above
average, 55% of dealers have average opinion, 2.5% of dealers have
below average opinion, and 7.5% of dealers have poor opinion about the
margin provided by Vahini Pipes

8. Compared to other brand the price of vahini Pipes is

Particulars

Respondents

Percentage

Very High

High

10

Average

33

82.5

Low

7.5

Very Low

Price when compared to other brand

35
30
25
Price when compared to other brand

20
15
10
5
0
Very High

High

Average

Low

Interpretation:
0% dealers say that the price of Vahini Pipes is very high.
10% of dealers say that the price of Vahini Pipes id high.
82.5% of dealers say that the price of Vahini Pipes is average.
7.5% of dealers say that the price of Vahini Pipes is low.
0% of dealers say that the price of Vahini Pipes is very low.

9. Sales of other brand when compared to other brand

Very Low

Particulars

Respondents

Percentage

Very High

15

High

17

42.5

Average

14

35

Low

Very Low

7.5

Sales of other brand

18
16
14
12
Sales of other brand

10
8
6
4
2
0
Very High

High

Average

Low

Very Low

Interpretation:
15% of dealers say that sales of other brand are very high.
42.5% of dealers say that the sales of other brand are above average.
35% of dealers say that the sales of other brand are average.
0% of dealers say that the sales of other brand are low.
7.5% of dealers say that the sales of other brand are very low.
10.Rate the quality of Vahini Pipes

Particulars

Respondents

Percentage

Excellent

12

30

Above Average

11

27.5

Average

17

42.5

Below Average

Poor

Quality of Vahini Pipes

18
16
14
12
Quality of Vahini Pipes

10
8
6
4
2
0
Excellent

Above Average

Average

Below Average

Poor

Interpretation:
30% of dealers rated the quality of vahini Pipes is Excellent.
27.5% of dealers rated the quality of vahini Pipes is above average.
42.5% of dealers rated the quality of vahini Pipes is average.
0% of dealers rated the quality of vahini Pipes is below average.
0% of dealers rated the quality of vahini Pipes is poor.

11.Satisfaction with the interaction of sales representative

Particulars

Respondents

Percentage

Highly Satisfied

10

25

Satisfied

18

45

Average

17.5

Dissatisfied

Highly Dissatisfied

7.5

Interaction with Sales Representative

20
18
16
14
12

Interaction with Sales Representative

10
8
6
4
2
0
Highly Satisfied

Satisfied

Average

Dissatisfied Highly Dissatisfied

Interpretation:
25% of dealers are highly satisfied with the interaction of sales representative.
45% of dealers are satisfied with the interaction of sales representative.
17.5% of dealers are averagely satisfied with the interaction of sales
representative.
5% of dealers are dissatisfied with the interaction of sales representative.
7.5% of dealers are highly dissatisfied with the interaction of sales
representative.

12.Satisfaction towards company margins

Particulars

Respondents

Percentage

Highly Satisfied

Satisfied

18

45

Average

18

45

Dissatisfied

Highly Dissatisfied

Company Margins
20
18
16
14
12

Company Margins

10
8
6
4
2
0
Highly Satisfied

Satisfied

Average

Dissatisfied Highly Dissatisfied

Interpretation:
5% of dealers are highly satisfied towards company margins.
45% of dealers are satisfied towards company margins.
45% of dealers are averagely satisfied towards company margins.
5% of dealers are dissatisfied towards company margins.
0% of dealers are highly dissatisfied towards company margins.

13.Supply of Vahini Pipes is.

Particulars

Respondents

Percentage

According to Demand

32

80

More than Demand

10

Less than Demand

10

Supply of Pipes
35
30
25
Supply of Pipes

20
15
10
5
0
According to Demand

More than Demand

Less than Demand

Interpretation:
80% of dealers say that the supply of pipes is according to the demand.
10% of dealers say that the supply of pipes is more than demand.
10% of dealers say that the supply of pipes is less than demand.

14.Satisfaction towards the supply of Vahini Pipes

Particulars

Respondents

Percentage

Highly Satisfied

22.5

Satisfied

16

45

Average

7.5

Dissatisfied

2.5

Highly Dissatisfied

2.5

Supply of Vahini Pipes

18
16
14
12
Supply of Vahini Pipes

10
8
6
4
2
0
Highly Satisfied

Satisfied

Average

Dissatisfied Highly Dissatisfied

Interpretation:
22.5% of dealers are highly satisfied towards the supply of Vahini Pipes
40% of dealers are satisfied towards the supply of Vahini Pipes.
7.5% of dealers are average towards the supply of Vahini Pipes
2.5% of dealers are dissatisfied towards the supply of Vahini Pipes
2.5% of dealers are highly dissatisfied towards the supply of Vahini Pipes
15.Satisfaction towards after sales service.

Particulars

Respondents

Percentage

Highly Satisfied

10

Satisfied

17

42.5

Average

18

45

Dissatisfied

2.5

Highly Dissatisfied

Satisfaction Towards after Sales Service

20
18
16
14
12

Satisfaction Towards after Sales Service

10
8
6
4
2
0
Highly Satisfied

Satisfied

Average

Dissatisfied Highly Dissatisfied

Interpretation:
10% of dealers are highly satisfied towards after sales service.
42.5% of dealers are satisfied towards after sales service.
45% of dealers are average satisfaction towards after sales service.
2.5% of dealers are dissatisfied towards after sales service.
0% of dealers are highly dissatisfied towards after sales service.
16.Overall opinion about Vahini pipes.

Particulars

Respondents

Percentage

Excellent

11

27.5

Above Average

16

40

Average

13

32.5

Below Average

Poor

Overall Opinion
18
16
14
12
Overall Opinion

10
8
6
4
2
0
Excellent

Above Average

Average

Below Average

Interpretation:
27.5% of dealers have excellent opinion about the Vahini pipes.

Poor

40% of dealers have above average opinion about the Vahini pipes.
32.5% of dealers have average opinion about the Vahini pipes.
0% of dealers have below average and poor opinion about the Vahini
pipes.

Findings:
25% of respondents are in business since 2-5 Years.
32.5% of dealers are selling Vahini Pipes from 2-5 Years.
60% of dealers were impressed by Quality to deal with Vahini Pipes.
75% of dealers say that most preferred product is PVC pipes.
45% of dealers have rated average for the promotion activity.
27.5% of dealers need advertisement and 27.5% of dealers need dealers
meet has a promotion activity.
55% of dealers have average opinion about the margin provided by

Vahini Pipes.
82.5% of dealers say that the price of Vahini Pipes is average.
42.5% of dealers say that the sales of other brand are above average.
42.5% of dealers rated the quality of vahini Pipes is average.
45% of dealers are satisfied with the interaction of sales representative.
45% of dealers are satisfied and 45% of dealers are averagely satisfied

towards company margins.

80% of dealers say that the supply of pipes is according to the demand.
40% of dealers are satisfied towards the supply of Vahini Pipes.
45% of dealers are average satisfaction towards after sales service.
40% of dealers have above average opinion about the Vahini pipes.

Suggestion:
Company may take steps to organize dealer meetings bi-annually to
identify problems of dealers and to motivate them.
The company margins on pipes can be increased so that more number of
dealers can be satisfied.
As media impact is more, so company should go for more advertisements
in mass media and outdoor advertisements to promote the brand.