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Farias, Salomo Alencar de
Reflections on Theoretical Contr
ibution
BAR - Brazilian Administration Review English
editorial
[Farias, Salomo Alencar de] Universidade Federal de Pernambuco, Brazil
Bello DC, 2012, J INT BUS STUD, V43, P537, DOI 10.1057/jibs.2012.14; MacKenzie S
B, 2003, J ACAD MARKET SCI, V31, P323, DOI 10.1177/0092070303031003011; Voss GB,
2003, J ACAD MARKET SCI, V31, P356, DOI 10.1177/0092070303031003020; WHETTEN DA
, 1989, ACAD MANAGE REV, V14, P490, DOI 10.2307/258554 4
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ANPAD - Associao Nacional de Ps-Graduao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro 1807-7692
12
2015
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10.1590/1807-7692bar2015150080 Management
SciELO Brazil
Business & Economics
SCIELO:S1807-76922015000400001
J
Neiva, Elaine Rabelo; Odelius, Catarina Ceclia; Ramos, Larissa Dutra
The Organizational Change Process: Its Influence on Competences Learned on the J
ob
BAR - Brazilian Administration Review English
research-article
organizational change; learning; competences learned; eprocess
This study was developed in a Brazilian court th
at was subjected to the introduction of e-process, and bears the following objec
tives: (a) describe the context of changes in terms of planning and perceived ri
sk degree; (b) describe the results perceived after the introduction of the e-pr
ocess; (c) describe the support to learning and the competences learned during t
he e-process implementation; (d) identify the links between variables of changin
g context, support to learning and the competences learned during the introducti
on of the e-process at the Higher Justice Court. 219 civil servants participated
in the study, which used scales of changing context, results of the change of c
ompetences and support to learning. Scales were subjected to exploratory factor
analysis with robust statistical indexes and three multiple regressions to test
the associations between variables. Results pointed out that characteristics of
the change process and support to learning affect learned competences.
[Ramos, Larissa Dutra] Universidade de Braslia, Brazil; [Odelius, Catarina Ceclia]
Universidade de Braslia, Brazil; [Neiva, Elaine Rabelo] Universidade de Braslia,
Brazil
Abbad G., 2014, Aprendizagem humana em organizaes
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view of the literature on organizational learning, P59; Kalimo Raija, 2003, J Oc


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e Pesquisa, V31, P259; 2012, Contexto e atitudes na mudana organizacional: Um es
tudo realizado em quatro organizaes brasileiras; 2015, Knowledge Management Resear
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dvanced Research in Computer Science and Management Studies, V2, P115 57
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SciELO Brazil Business & Economics
SCIELO:S1807-76922015000400002
J
Figueiredo, Marina Dantas; Ipiranga, Ana Slvia Rocha
How Can
We Define Mastery? Reflections on Learning, Embodiment and Professional Identity
BAR - Brazilian Administration Review English research-article
skill; e
mbodiment; phenomenology; learning process; identity
In this article we reflect upon the knowledge production process through the bod
y in the social-material arrangement of craft. Resorting to the embodiment parad
igm, we aim to theoretically understand how someone reaches the mastery that cha
racterizes the domain of craft skill. In analogy with craft practices, we analyz
e how knowledge that relies under practical performances such as skill are built
and kept through the bodily relation with the making of things in the immediate
contact with the world. At the end, we conclude that such reflections about mas
tery may be useful to investigations on professional identity.
[Ipiranga, Ana Slvia Rocha] Universidade Estadual do Cear, Brazil; [Figueiredo, Ma
rina Dantas] Universidade de Fortaleza, Brazil
Adamson
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cine and Psychiatry, V15, P257 65
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10.1590/
1807-7692bar2015150019 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922015000400003
J
Karrer, Daniel; Fleck, Denise
Organizing for Ambidexterity: A
Paradox-based Typology of Ambidexterity-related Organizational States
BAR - Brazilian Administration Review English research-article
organiza
tional ambidexterity; paradox; growth; exploitation; exploration
This paper addresses the question of how organizations become ambidextrous over
time, identifying requirements for organizations to become ambidextrous, underst
anding how ambidexterity may emerge as an organizational property, as well as ex
ploring likely connections of the ambidexterity property and organizing a firm's
activities and work. Conceptualizing the exploration-exploitation relationship
as a paradoxical one, we advance two necessary conditions for organizing for amb
idexterity: fostering paradox-coping tactics and precluding paradox-related trap
s. The interplay of these two conditions gives rise to a typology of four ambide
xterity-related organizational states: ambidexterity-lacking organizations, mono
lithic organizations, short-term ambidextrous organizations and long-term ambide

xtrous organizations. The paper identifies each state's distinct strengths and c
hallenges concerning organizing for ambidexterity, and discusses theoretical, pr
actical and policy-making implications.
[Fleck, Denise]
Universidade Federal do Rio de Janeiro, Brazil; [Karrer, Daniel] Universidade Fe
deral do Rio de Janeiro, Brazil
Aldrich H., 1999, Organi
zations evolving; Andersen T., 2007, The effective ambidextrous organization: a
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acional de Ps-Graduao e Pesquisa em Administrao
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2bar2015150029 Management
SciELO Brazil Business & Economics
SCIELO:S
1807-76922015000400004
J
Vasconcellos, Silvio Luis de; Garrido, Ivan Lapuente; MarquesVieira, Luc
iana; Schneider, Luis Carlos
Effects of Path Dependence on Capabiliti
es in Captive Global Value Chains
BAR - Brazilian
Administration Review English research-article
global value chain; capa
bilities; path dependence; case study
Global Value Cha
ins (GVC) and their participants are dynamic. Events can provoke distinct strate
gic responses from different firms, even when they are part of a GVC. We investi
gated how both organizational and supply-chain path dependence can influence the
capabilities that a firm needs to achieve a higher value-added position in a GV
C. We have integrated three branches of theory, covering Global Value Chains, Or
ganizational Capabilities, and Path dependence. We conducted a case study of a l
arge Brazilian shoe firm, analyzing its relationships with buyers in GVCs. We fo
und that path-dependent elements had locked-in the firm, preventing ascension to
higher added value positions and keeping the organization in captive global val
ue chain, even when it moved into new markets. Additionally, we propose a theore
tical model that should prove fruitful in future research in other sectors and c
ountries.
[Schneider, Luis Carlos] Universidade do
Vale do Rio dos Sinos, Brazil; [MarquesVieira, Luciana] Universidade do Vale do
Rio dos Sinos, Brazil; [Garrido, Ivan Lapuente] Universidade do Vale do Rio dos
Sinos, Brazil; [Vasconcellos, Silvio Luis de] Universidade do Vale do Rio dos S
inos, Brazil
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SCIELO:S1807-76922015000400005
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Rocha, Angela da; Esteves, Felipe; Mello, Renato Cotta de; Silva, Jorge
Ferreira da
Diasporic and Transnational Internationalization: The Ca
se of Brazilian Martial Arts
BAR - Brazilian Administ
ration Review English research-article
diaspora; internationalization;
martial arts; capoeira; Brazilian jiu-jitsu
Brazilia
n diasporas overseas has received little academic interest. Nevertheless, estima
tes suggest that around three million Brazilians currently live in other countri
es. The present study looks at a specific type of diaspora: small entrepreneurs
from the Brazilian martial arts sector. The study adopts the case study method o
f research. The unit of analysis is comprised by the martial arts (capoeira and
Brazilian jiu-jitsu). Data analysis used secondary and primary data from intervi
ews. Cross-case analysis searched for similarities and differences in the intern
ationalization processes of the two martial arts, using several analytical devic
es, such as chronologies, timelines, matrices, and pattern matching analysis. Ev
idences suggest that the concept of diasporic internationalization fits better c
apoeira than Brazilian jiu-jitsu. However, Brazilian jiu-jitsu shows an initial
combination of diasporic and transnational characteristics, but more recently be
came fully transnational. Brazilian jiu-jitsu became a truly global business, fo
rmally organized and professionally managed. Capoeira, however, is still seen as
non-commercial and as the preservation and practice of an ancient art. Such eth
os, combined with the origin of its members in lower economic classes and their
restricted access to capital turns internationalization into an often less profi
table activity.
[Silva, Jorge Ferreira da] Pontifcia Univ
ersidade Catlica do Rio de Janeiro, Brazil; [Mello, Renato Cotta de] Universidade
Federal do Rio de Janeiro, Brazil; [Esteves, Felipe] Pontifcia Universidade Catli
ca do Rio de Janeiro, Brazil; [Rocha, Angela da] Pontifcia Universidade Catlica do
Rio de Janeiro, Brazil
Aharoni Y., 2011, Fifty years of
case research in international business: the power of outliers and black swans,
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u M, 2010, IMISCOE RES, P35; Butler Kim D., 2001, DIASPORA, V10, P189, DOI DOI 1
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ng and conducting case studies in international business research, P109; Green T
. A., 2010, Martial arts of the world: an encyclopedia of history an innovation,
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.x; Hintu S., 2004, A network perspective of international entrepreneurship, P71


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The architecture of multiple case study research in international business, P12
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Rio de Janeiro Rio de Janeiro 1807-7692
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2015
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SCIELO:S1807-76922015000400006
J
Redaelli, Emir Jos; Paiva, Ely Laureano; Teixeira, Rafael
The Relationship between Manufacturer and Distributors: Knowledge Transfer and P
erformance
BAR - Brazilian Administration Review
English research-article
knowledge transfer; manufacturer-distributors in
tegration; operational performance; survey
Abstract
This study explored the relationship between knowledge transfer from manufactur
er to distributor. The research question is related to knowledge transfer from t
he manufacturer to distributor and potential improvement in the performance of t
he last. This issue is important for companies that are expanding their markets.
A survey was conducted in business units that belong to the transport equipment
sector. The study's sample comprised 199 companies. Measuring instrument follow
ed a rigorous sequence of methodological procedures. Measurements were validated
by confirmatory factor analysis, and hypotheses were tested using structural eq
uation modeling. Results suggested positive effects of the manufacturer's perfor
mance monitoring and knowledge transfer on the distributor's performance. By hav
ing formal and informal mechanisms to follow distributor activities, it is possi
ble to identify operational activities performed by the manufacturer that might
improve distributor performance.
[Teixeira, Rafae
l] Universidade do Vale do Rio dos Sinos, Brazil; [Paiva, Ely Laureano] Fundao Getl
io Vargas, Brazil; [Redaelli, Emir Jos] Universidade do Vale do Rio dos Sinos, Br
azil
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Farias, Salomo Alencar de
Editorial
BAR - Brazilian Administration Review English editorial
[Farias, Salomo Alencar de] Universidade Federal de Pernambuco, Brazil
Farias, Salomao/0000-0001-5415-2606
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ANPAD - Associao Nacional de Ps-Graduao e Pesquisa em Administrao
aneiro Rio de Janeiro 1807-7692
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2015
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10.1590/1807-7692bar2015150057 Management
SciELO Brazil Business
& Economics
SCIELO:S1807-76922015000300001
J
Battaglia, Daniel; Schimith, Cristiano D.; Marciano, Marcelo A.; Bittenc
ourt, Sandro A. M.; Diesel, Letcia; Borchardt, Miriam; Pereira, Giancarlo M.
Value Added Elements According to Buyer Companies in a B2B Context
BAR - Brazilian Administration Review English research-article
value ad
ded; relationships; B2B; competitiveness
This pap
er analyses how buyer companies perceive the value added to products and service
s offered by their suppliers and identifies the predominant elements that affect
purchasing decisions and establishment of relationships between companies in a
B2B context. A multiple case study was developed in 12 buyer companies from thre
e industrial segments in southern Brazil: metal-mechanics, furniture and foods.
The findings show that for supplier companies in the metal-mechanics industry to
add value, they must identify buyers' needs, develop technology/innovation, be
focused on competitive aspects, keep control of the supply chain, provide differ
ent purchasing channels, develop partnerships, and adapt to cultural aspects. Co
mpanies in the food industry consider the model for creating value to adapt to m
eet customer needs, the effective use of purchasing channels, functionality of p
roducts, and technical knowledge. The companies in the furniture industry value
the methods that suppliers use to capture and implement required changes, effect
ive control of the supply chain, and the representativeness of the suppliers' br
and in the market. This study captures the perception of buyer companies in rela
tion to predominant value-adding elements and could guide decisions for the adop
tion of managerial actions by supplier companies focused on adding value.
[Pereira, Giancarlo M.] Universidade do Vale do Rio dos Sinos, Brazil; [Borchard
t, Miriam] Universidade do Vale do Rio dos Sinos, Brazil; [Diesel, Letcia] Univer
sidade de Santa Cruz do Sul, Brazil; [Bittencourt, Sandro A. M.] Universidade do
Vale do Rio dos Sinos, Brazil; [Marciano, Marcelo A.] Universidade do Vale do R
io dos Sinos, Brazil; [Schimith, Cristiano D.] Universidade do Vale do Rio dos S
inos, Brazil; [Battaglia, Daniel] Instituto Federal de Educao, Cincia e Tecnologia
do Rio Grande do Sul, Brazil
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ullivan UY, 2012, IND MARKET MANAG, V41, P166, DOI 10.1016/j.indmarman.2011.11.0
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illiams P, 2011, IND MARKET MANAG, V40, P805, DOI 10.1016/j.indmarman.2010.12.00
1; 2010, Journal of Service Management, V21, P441; 2013, International Journal o
f Procurement Management, V6, P280; 2013, Table of small business size standards
; 2007, Accident and Emergency Nursing, V15, P234; 2012, IEEJ Transactions on El
ectronics, Information and Systems, V132, P1035; 2010, Journal of the Institutio
n of Engineers, Part MM: Metallurgy and Material Science Division, V91, P8; 2009
, Journal of Retailing and Consumer Services, V16, P425; 2014, Journal of Asian
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g and Supply Management, V12, P170; 2012, Business Process Management Journal, V
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tative Studies on Health and Well-Being, V9; 2015, World economic outlook (WEO)
update: cross currents 76
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1807-76922015000300229
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Maia, Leticia Gomes; Bastos, Antonio Virgilio Bittencourt
Organizational Commitment, Psychological Contract Fulfillment and Job Performanc
e: A Longitudinal Quanti-qualitative Study
BAR - Br
azilian Administration Review English research-article
organizational c
ommitment; job performance; psychological contract; public sector management; hu

man resources management


The goals of this study
are to contribute to the understanding of the development of organizational comm
itment and to explore the relations among psychological contract fulfillment, or
ganizational commitment, and job performance. This paper reports the findings of
a longitudinal quanti-qualitative study conducted with newcomers over three yea
rs. We identified four trajectories of commitment development: Learning to Love,
High Match, Honeymoon Hangover and Learning to Hate. The last one is originally
proposed in this study, and it is represented by individuals who began work hig
hly committed to the organization, but then their commitment levels decreased dr
amatically over time. We discuss some characteristics associated with these traj
ectories. Our results corroborate the assumption that psychological contract ful
fillment is positively related to commitment. Nevertheless, our findings about t
he relationship between commitment and job performance were different according
to the trajectories. The trajectories Learning to Love and Learning to Hate supp
ort the assumption that higher commitment levels would lead to better performanc
e, and vice versa; however, the trajectories High Match and Honeymoon Hangover c
ontradict it. We offer and discuss some possible explanations for these findings
.
[Bastos, Antonio Virgilio Bittencourt] Universid
ade Federal da Bahia, Brazil; [Maia, Leticia Gomes] Banco Central do Brasil, Bra
zil
Robinson SL, 2000, J ORGAN BEHAV, V21, P525, DOI
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Oliveira, Fatima Bayma de; Sant'Anna, Anderson de Souza; Diniz, Daniela
Martins; Carvalho Neto, Antonio Moreira de
Leaderships in Urban Con

texts of Diversity and Innovation: The Porto Maravilha Case


BAR - Brazilian Administration Review English research-article
shared l
eadership; local powers; urban revitalization; innovation in cities
This article investigates the role and ways of action of leaderships in urban co
ntexts characterized by urban revitalization processes (RJ/Brazil). Adopting as
its theoretical basis the bibliographical review of the literature on leadership
and public area requalification processes, as well as research conducted by Jac
obs (2011) on diversity and innovation, the present research may be characterize
d as qualitative in nature (case study). Results indicate that the Porto Maravil
ha project has transposed business concepts to public administration. Today, the
keynote lies in the attraction of new enterprises and in the construction of ur
ban revitalization projects for the city's makeover. With regard to the leadersh
ip, although public leadership has apparently adopted management instruments for
decentralizing management and for public participation, these measures were not
enough to achieve an effectively shared leadership that would reflect the multi
ple interests of different actors (as the theory of relational leadership presup
poses). Thus, a set of contradictions and dilemmas for the leaders is apparent,
among them: how to build an effectively-shared leadership, as every urban transf
ormation project depends on the negotiation and complex interaction between diff
erent social actors?
[Carvalho Neto, Antonio Moreira
de] Pontifcia Universidade Catlica de Minas Gerais, Brazil; [Diniz, Daniela Martin
s] Fundao Dom Cabral, Brazil; [Sant'Anna, Anderson de Souza] Fundao Dom Cabral, Braz
il; [Oliveira, Fatima Bayma de] Fundao Getulio Vargas, Brazil
Uhl-Bien M, 2006, LEADERSHIP QUART, V17, P654, DOI 10.1016/j.leaqua.2006.10.007;
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sto contempornea, cidades estratgicas: aprendendo com fragmentos e reconfiguraes do l
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87, DOI 10.1590/S1415-65552002000100011 43
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SCIELO:S1807-76922015000300268
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Alperstedt, Graziela Dias; Bulgacov, Sergio
Environmental Ma
nagement, Strategic Practices and Praxis: A Study in Santa Catarina Industrial C
ompanies
BAR - Brazilian Administration Review
English research-article
environmental management; strategic practices; s
trategic praxis; canonical correlation; industrial companies
This article analyzed the correlation between strategic praxis related to enviro
nmental management in Santa Catarina industrial companies and their strategic pr
actices. This quantitative study is based on the theoretical foundations of envi
ronmental management and strategy as practice. Praxis (environmental management)
is understood as a cluster of three perspectives: product design, main processe
s and support system. The data were collected by way of an online questionnaire,
with 225 completed and submitted to canonical correlation multivariate analysis
using SPSS software, confirming the hypothesis that there is a correlation betw
een companies' praxis (environmental management) and strategic practices. Howeve
r, the correlation best represents the original variables at the support system
level, seeking to value the correlation. Likewise, not all original variables ma
ke up the new canonical variable, which suggests that there are new implications
.
[Bulgacov, Sergio] Fundao Getlio Vargas, Brazil; [A
lperstedt, Graziela Dias] Universidade do Estado de Santa Catarina, Brazil
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SCIELO:S1807-76922015000300288
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Bispo, Marcelo de Souza
Methodological Reflections on Practice-B
ased Research in Organization Studies
BAR - Brazilian
Administration Review English research-article
practice-based research;
methodology; practice theory; organization studies
AbstractThis article aims to discuss methodological possibilities for empirical
research on practice-based studies. From the small number of publications on res
earch and methodological procedures on the study of practices, the text makes a
rescue of the philosophical assumptions of practice theories, so it can further
bring the discussion of how they influence in the form of access to and analysis
of empirical data. It is, therefore, a theoretical text that seeks to present g
eneral guidelines to foster the development of specific methods for practice-bas
ed studies as its main contribution. Further, it discusses ways of collecting an
d analyzing empirical data from the practice lens perspective.
[Bispo, Marcelo de Souza] Universidade Federal da Paraba, Brazil
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ocial, V2, P35; 2013, Revista Interdisciplinar de Gesto Social, V2, P13
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Administrao Rio de Janeiro Rio de Janeiro 1807-7692
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2015
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10.1590/1807-7692bar2015150026 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922015000300309
J
Ferreira, Luciana Carvalho de Mesquita
When a Thousand Words Ar
e (Not) Enough: An Empirical Study of the Relationship between Firm Performance
and Attention to Shareholders
BAR - Brazilian Administ
ration Review English research-article
attention-based view; financial
performance; resource dependence; shareholder; stakeholder theory
The aim of this study is to concurrently test the explanatory power of the atten
tion-based view (ABV) of the firm and of the resource dependence theory (RDT).We
propose a conceptual model of attention to shareholders based on assumptions of
both ABV and RDT. We test these hypotheses using a unique dataset, consisting o
f content-analyzed data on attention allocation for 313 firms from 24 different
countries. Our research findings highlight the complementary nature of the RDT a
nd ABV and add to the literature about attention, providing empirical evidence a
nd theoretical explanation for the scarcely explored relationship between firm p
erformance and organizational attention.
[Ferreir
a, Luciana Carvalho de Mesquita] Insper Instituto de Ensino e Pesquisa, Brazil
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companies
43
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de Ps-Graduao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro 1807-769
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10.1590/1807-7692bar2015
140055 Management
SciELO Brazil Business & Economics
SCIELO:S1807-769
22015000200129
J
Fischer, Bruno Brando
On the Contributions of Knowledge-Intens
ive Business-Services Multinationals to Laggard Innovation Systems
BAR - Brazilian Administration Review English research-article
KIBS; na
tional innovation systems; foreign direct investment; multinational corporations
Foreign direct investment (FDI) is assumed to be a source of knowledge flows acr
oss National Innovation Systems, with particular relevance for developing countr
ies. Nonetheless, empirical assessments are usually manufacturing-oriented, prov
iding only a partial view of the phenomena under scrutiny. This article aims at
contributing to this body of literature by investigating the impacts of inward F
DI on aggregate outcomes of developing countries' National Innovation Systems, t
aking into account potential contributions from Knowledge-Intensive Business-Ser
vices (KIBS) multinationals and their respective comparison with manufacturing i
nvestments. Using a panel dataset comprising 38 developing countries (2001-2010)
, fixed-effects regressions are applied according to a traditional endogenous gr
owth model. Empirical findings underscore the relevance of KIBS MNCs' contributi
ons to host innovation systems in developing countries. These impacts broadly su
rmount those of manufacturing FDI and they are particularly significant for: (a)
value added in services; (b) value added in manufacturing; (c) aggregate export
capacity; and (d) international (United States Patent and Trademark Office[USPT
O]) patenting activity.
[Fischer, Bruno Brando] Universid
ade Estadual de Campinas, Brazil
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s; 2014, Innovation union scoreboard 2014: enterprise and industry; 2014, Patent
statistics; 2014, Investment map; 2014, Total economy database 43
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trao Rio de Janeiro Rio de Janeiro 1807-7692
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razil Business & Economics
SCIELO:S1807-76922015000200150
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Santini, Fernando de Oliveira; Sampaio, Cludio Hoffmann; Perin, Marcelo G
attermann; Espartel, Lelis Balestrin; Ladeira, Wagner Junior
Moderati
ng Effects of Sales Promotion Types
BAR - Brazilian
Administration Review English research-article
sales promotion; hedonic
perception; utilitarian perception; financial risk perception
This paper aims to analyze the influence sales promotion types have on the relat
ionship between perception of financial risk and perception of utilitarian and h
edonic value on consumer purchase intentions. To this end, an experiment was con
ducted involving 589 participants divided into two groups defined by distinct sc
enarios in which the sales promotion type (monetary vs. non-monetary) was manipu
lated. The working hypotheses predicted a direct and positive relationship betwe
en the perception of (hedonic and utilitarian) consumption value and purchase in
tention for a promoted product and a negative relationship between the perceptio
n of consumption value and the perception of financial risk. In addition, it was
supposed that the sales promotion type would moderate these direct relationship
s and that a monetary promotion would have a stronger effect on the relationship
between purchase intention and perceived product utility, whereas a non-monetar
y promotion would have a stronger effect on the other relationships (hedonic val
ue and financial risk perceptions). Analysis of the outcomes supported the propo
sed hypotheses.
[Ladeira, Wagner Junior] Universidade do
Vale do Rio dos Sinos, Brazil; [Espartel, Lelis Balestrin] Pontifcia Universidad
e Catlica do Rio Grande do Sul, Brazil; [Perin, Marcelo Gattermann] Pontifcia Univ
ersidade Catlica do Rio Grande do Sul, Brazil; [Sampaio, Cludio Hoffmann] Universi
dade do Vale do Rio dos Sinos, Brazil; [Santini, Fernando de Oliveira] Escola Su
perior de Propaganda e Marketing - ESPM, Brasil
Sampaio, Claudio/N-25562013; Perin, Marcelo/I-5292-2012
Sampaio, Claudio/0000-0001-9943-1414; Pe
rin, Marcelo/0000-0001-9008-6802
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behavioural perspective model; Nusair K, 2010, INT J CONTEMP HOSP M, V22, P814,

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SCIELO:S
1807-76922015000200169
J
vila, Henrique de Azevedo; Rocha, Angela da; Silva, Jorge Ferreira da
Brazilian Multinationals' Ownership Mode: The Influence of Institutional Factors
and Firm Characteristics
BAR - Brazilian Administ
ration Review English research-article
institutionalism; ownership mode
; institutional distance; regulatory environment
This work investigates whether host countries institutional factors and firm cha
racteristics can help the understanding of Brazilian multinationals' choices of
ownership mode for their foreign direct investments (FDI). Brazil is a privilege
d locus for research on emerging market multinationals (EMNEs), given its growin
g stock of outward FDI. The paper contributes to a better understanding of the i
nternational strategic choices of EMNEs. First, the phenomenon under study is ex
amined using the theoretical lenses of institutionalism. Second, the study looks
at the relationship between state support and choice of ownership mode, a new i
ssue in the area of international business. Third, differences between the decis
ions taken by manufacturing and service EMNEs are also examined. Fourth, the stu
dy focuses on an emerging country, Brazil. The quality of the regulatory environ
ment of the host country, and differences in beliefs, cultural identity and mana
gement practices between the host country and the country of origin are factors
of the institutional environment significantly related to the choice of ownershi
p mode by Brazilian EMNEs. As to firm characteristics, our results show that sta
te support favors the choice of joint ventures, and that service EMNEs also sign
ificantly prefer joint ventures, when compared to manufacturing firms. The findi
ngs also support the view that EMNEs are less sensitive to institutional weaknes
ses in host countries.
[Silva, Jorge Ferreira da] Ponti
fcia Universidade Catlica do Rio de Janeiro, Brazil; [Rocha, Angela da] Pontifcia U
niversidade Catlica do Rio de Janeiro, Brazil; [vila, Henrique de Azevedo] Banco N
acional de Desenvolvimento Econmico e Social, Brazil
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DOI 10.1057/palgrave.jibs.8400277; Demirbag M, 2010, MANAGE INT REV, V50, P207,


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011, World Investment Report 2011
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SciELO Brazil Business & Econo
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SCIELO:S1807-76922015000200190
J
Claro, Danny Pimentel; Bortoluzzo, Adriana Bruscato
Profilin
g the Buzz Agent: Product Referral and the Study of Social Community and Brand A
ttachment
BAR - Brazilian Administration Review
English research-article
buzz agent; word of mouth; social community; bra
nd
The buzz agent is any consumer perceived by othe
rs as a source of product referral. Previous literature in word of mouth (WOM) h
as looked into characteristics of individuals who successfully persuade others t
o choose a brand. While there have been studies in this field, the literature is
still scattered and little has been done to profile the consumer playing the bu
zz-agent role. We aim to deepen our understanding about the consumer who must be
recruited as a buzz agent by a firm in a WOM marketing (WOMM) initiative. The p
roposed profile is comprised of three key characteristics: the consumer's positi
on in the social community, nature of ties in the community and brand attachment
. We tested our hypotheses with a survey of 542 consumers from a controlled popu
lation. Rather than relying on self-reported questions about referral behavior,
we asked respondents in the population to name the individuals to whom the respo
ndents go to obtain information to help pick a brand. This accurately pinpoints
which individuals fit the profile of a buzz agent. Results show that buzz agents
are popular in their social community (friends and tech experts), carry dissimi
lar brands as target consumers and are product experts. Our study identifies a p

rofile of consumers that helps firms select buzz agents for WOMM initiatives.
[Claro, Danny Pimentel; Bortoluzzo, Adriana Bruscato] Insper Instituto de Ensino
e Pesquisa, Brazil
Cheema A, 2010, J MARKETING RES,
V47, P553; Kaikati AM, 2004, CALIF MANAGE REV, V46, P6; Wang LC, 2007, J MARKET
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3, P1; Haenlein M, 2013, J MARKETING, V77, P65; Vazire S, 2008, J RES PERS, V42,
P1439, DOI 10.1016/j.jrp.2008.06.007; Beckman CM, 2002, ADMIN SCI QUART, V47, P
92, DOI 10.2307/3094892; Kozinets RV, 2010, J MARKETING, V74, P71; Patterson I,
2007, INT J CONSUM STUD, V31, P528, DOI 10.1111/j.1470-6431.2007.00609.x; Schmit
t P, 2011, J MARKETING, V75, P46, DOI 10.1509/jmkg.75.1.46; Kumar V, 2010, J MAR
KETING, V74, P1; BROWN JJ, 1987, J CONSUM RES, V14, P350, DOI 10.1086/209118; Ch
evalier JA, 2006, J MARKETING RES, V43, P345, DOI 10.1509/jmkr.43.3.345; FRENZEN
J, 1993, J CONSUM RES, V20, P360, DOI 10.1086/209355; BAUMGART.SA, 1975, J MARK
ETING RES, V12, P12, DOI 10.2307/3150653; Bughin J., 2010, MCKINSEY Q, V2, P113;
Court D. C., 2005, McKinsey Quarterly, P1; DICHTER E, 1966, HARVARD BUS REV, V4
4, P147; Dillman D. A., 2000, Mail and Internet Surveys: The Tailored Design Met
hod; GATIGNON H, 1986, ADV CONSUM RES, V13, P534; HAIR J. F, 1998, Multivariate
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OC PSYCHOL, V66, P206, DOI 10.1037//0022-3514.66.1.206; KING CW, 1970, J MARKETI
NG RES, V7, P43, DOI 10.2307/3149505; Lester D. A., 2005, Services Marketing Qua
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.2007.00608.x; RASKIN R, 1988, J PERS SOC PSYCHOL, V54, P890, DOI 10.1037/0022-3
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SCIELO:S1807-76922015000200209
J
Carneiro, Jorge; Farias, Salomo Alencar de
EDITORIAL
BAR - Brazilian Administration Review English editorial
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ANPAD - Associao Nacional de Ps-Graduao e Pes
quisa em Administrao Rio de Janeiro Rio de Janeiro 1807-7692
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10.1590/1807-7692bar2015150009 Manageme
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SciELO Brazil Business & Economics
SCIELO:S1807-76922015000100001
J
Romeiro, Alexandre Anderson; Wood Jr, Thomaz
Bounded creativi
ty: understanding the restrictions on creative work in advertising agencies
BAR - Brazilian Administration Review English research-article
creativi
ty; social psychology of creativity; creative industries; advertising agencies
The theme of creativity has gained prominence among practitioners and academics,
and the emergence of creative industries, which combine creativity and commerci
al logic, has rendered the topic even more relevant. Creativity is frequently as
sociated with the existence of flexible organizational structures and organizati
onal cultures that favor autonomy and freedom of action. However, organizations
commonly impose limits on the actions of creative professionals because of the t
imescales, budgets, and business and customer demands inherent to the organizati
onal context. Knowledge of creativity in academia has advanced considerably in r
ecent decades. However, empirical studies investigating the restrictions imposed
on creative work in organizations are lacking. This study addresses this gap in
the literature. Our objective was to investigate creativity within advertising
agencies, a creative industry sector. The results reveal that creativity in such
environments is marked by collective work, conditioned by time pressures for pe

rforming tasks, and influenced by the tension that originates from the interacti
on between two dimensions: the search for originality and the need for acceptanc
e. On the basis of this research, we propose the concept of bounded creativity,
which reflects the weakening of the creative experience in organizations.
Fundao Getlio Vargas, Brazil
Amabile TM, 1996, Creati
vity in context: Update the social psychology ofcreativity; Zhou J, 2001, ACAD M
ANAGE J, V44, P682, DOI 10.2307/3069410; Hargadon AB, 2006, ORGAN SCI, V17, P484
, DOI 10.1287/orsc.1060.0200; Hennessey BA, 2010, ANNU REV PSYCHOL, V61, P569, D
OI 10.1146/annurev.psych.093008.100416; Sternberg RJ, 2006, CREATIVITY RES J, V1
8, P87, DOI 10.1207/s15326934crj1801_10; Corley KG, 2004, ADMIN SCI QUART, V49,
P173; George JM, 2001, J APPL PSYCHOL, V86, P513, DOI 10.1037//0021-9010.86.3.51
3; Frey BS, 2001, J ECON SURV, V15, P589, DOI 10.1111/1467-6419.00150; Ryan RM,
2000, AM PSYCHOL, V55, P68, DOI 10.1037//0003-066X.55.1.68; Shalley CE, 1997, CR
EATIVITY RES J, V10, P337, DOI 10.1207/s15326934crj1004_5; Polzer JT, 2002, ADMI
N SCI QUART, V47, P296, DOI 10.2307/3094807; Baer M, 2006, J APPL PSYCHOL, V91,
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bile TM, 2004, LEADERSHIP QUART, V15, P5, DOI 10.1016/j.leaqua.2003.12.003; Madj
ar N, 2009, HUM PERFORM, V22, P128, DOI 10.1080/08959280902743501; BARDIN L., 19
79, ANALISE CONTEUDO; Bendassolli Pedro F., 2009, Rev. adm. empres., V49, P10, D
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ASS; Glaser B., 1967, The discovery of grounded theory; Gray D. E., 2004, DOING
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ultura organizacional e liderana; Throsby D., 2008, CULTURAL TRENDS, V17, P147, D
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,, V15, P310; 2012, The Qualitative Report,, V17, P1; 2007, The Academy of Manag
ement Annals,, V1, P439 47
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acional de Ps-Graduao e Pesquisa em Administrao
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SCIELO:S
1807-76922015000100002
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Badham, Richard; Canado, Vera L.; Darief, Temi
An introduction
to the 5M framework: reframing change management education
BAR - Brazilian Administration Review English research-article
change;
rationality; drama; leadership; education
The purp
ose of this paper is to introduce a reflective and critical rhetorical framework
capable of replacing traditional approaches to change management and its educat
ion. This framework conceptualises managing change as the Mindful Mobilising of
Maps, Masks and Mirrors and provides a comprehensive integration of the processu
al, practice and critical academic literature on change management. It adopts a
drama-tic approach, combining dramaturgical and pragmatic approaches to organisa
tions and change. This paper introduces the framework, the manner of its deliver
y as an MBA subject, and the varying perceptions of its nature and impact held b
y a number of mature middle management MBA students who had attended the course.
The documentation of student interpretations draws on the learning diaries comp
leted by MBA students in two deliveries of the subject at a leading business sch

ool in Australia. It is argued that the framework provides a working model of a


reflective and critical approach to change management that resonates with mature
managers, and concludes with recommendations for future research and developmen
t.
[Canado, Vera L.] Fundao Pedro Leopoldo, Brazil; [B
adham, Richard; Darief, Temi] Macquaire University, Australia
Canado, V
era L./L-8352-2013
Canado, Vera L./0000-0003-4874-0553
Alexander JC, 20
03, MEANINGS SOCIAL LIFE, P11; Spicer A, 2009, HUM RELAT, V62, P537, DOI 10.1177
/0018726708101984; Vera D, 2004, ORGAN STUD, V25, P727, DOI 10.1177/017084060404
2412; MORGAN G, 1980, ADMIN SCI QUART, V25, P605, DOI 10.2307/2392283; Weick KE,
1999, ANNU REV PSYCHOL, V50, P361, DOI 10.1146/annurev.psych.50.1.361; MARCH JG
, 1983, AM POLIT SCI REV, V77, P281, DOI 10.2307/1958916; Alexander JC, 2004, SO
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NAGE STUD, V41, P37, DOI 10.1111/j.1467-6486.2004.00420.x; Sinclair A, 2007, MAN
AGE LEARN, V38, P458, DOI 10.1177/1350507607080579; Schreyogg G, 2004, ORGAN STU
D, V25, P691, DOI 10.1177/0170840604042410; Argyris C, 2010, Organizational trap
s: leadership, culture, organizational design; Ariely D, 2008, Predictably irrat
ional: the hidden forces that shape our destiny; Badham R, 2012, ROUTLEDGE COMPA
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ennis W. G., 1969, Organization development: its nature, origins and prospects;
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8, Power, politics and organizational change: winning the turf game; Buchanan D,
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ity; Burke K., 1969, GRAMMAR MOTIVES; Burke K, 1984, Attitudes toward history; C
ollins D, 1998, Organizational change: sociological perspectives; Czarniawska-Jo
erges B, 1997, Narrating the organization: dramas of institutional identity; Dar
ief T, 2011, Verfremdung in management education: initiating critical reflection
; Dawson P, 2003, Understanding organisational change; Edgley Charles, 2003, HDB
SYMBOLIC INTERAC, P141; Foss N, 2001, From thin to thick bounded rationality in
the economics of organization: an explorative discussion; FREIRE P., 1987, Peda
gogia do oprimido; Fuda P, 2011, HARVARD BUS REV, V89, P145; GEERTZ C., 1973, Th
e interpretation of cultures: selected essays; Goffman E., 1959, PRES SELF EV LI
F; Grint K, 2001, ARTS LEADERSHIP; Harre R., 1973, The explanation of social beh
aviour; Hendry C, 1996, HUM RELAT, V49, P621, DOI 10.1177/001872679604900505; Ja
bri M, 2012, Managing organizational change: process, construction and dialogue;
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G, P89; Langer E., 1990, MINDFULNESS; Lanham R. A., 1993, The electronic word; L
ong Maebh, 2010, Derrida and a Theory of Irony: Parabasis and Parataxis; Mangham
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ness of play; Waltzer M, 1994, Thick and thin: moral argument at home and abroad
; WEBER M., 1947, The theory of social and economic organization; Weick K. E, 20
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62
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SciELO Brazil Business & Economics
SCIELO:S1807-76922015000100003
J
Wegner, Douglas; Alievi, Rejane Maria; Begnis, Heron Srgio Moreira

The life cycle of small-firm networks: an evaluation of Brazilian business netwo


rks
BAR - Brazilian Administration Review English
research-article
small-firm networks (SFNs); cooperation; life cycle; int
erorganizational relations
Interorganizational agre
ements and cooperative business networks became an important strategy for compan
ies facing competitive disadvantages. Specially small and medium firms adopted c
ollaborative network models as a way to overcome common problems. Over 1,000 sma
ll-firm networks (SFNs) are estimated to have been created in Brazil since the y
ear 2000. This study aimed to propose a SFNs life cycle model, applying it to a
sample of twenty-eight SFNs established in two regions of southern Brazil. The r
esults revealed that 68% of the analyzed SFNs are declining or no longer in busi
ness. Among the active business networks, 21% remain at the development stage, a
nd only 11% have achieved consolidation. Most SFNs analyzed fell into a stage of
decline early on in the life cycle, incapable of reaching Consolidation. Althou
gh results are restricted to the analyzed sample, our study highlights that majo
r managerial efforts are necessary to reach the consolidation stage due to netwo
rk complexity and expectations of network members. We conclude the paper by pres
enting subsidies for public policy makers and strategies that SFNs may adopt to
reach the status of consolidated networks.
[Alievi,
Rejane Maria; Begnis, Heron Srgio Moreira] Universidade de Santa Cruz do Sul, Br
azil; [Wegner, Douglas] Universidade do Vale do Rio dos Sinos, Brazil
Adizes I, 1999, Managing corporate life cycles; Ahlstrom-Sodeling R., 2003, J SM
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SciELO Brazil
Business & Economics
SCIELO:S1807-76922015000100004
J
Amorim, Joo Guilherme Barbosa de; Almeida, Victor Manoel Cunha de
The effect of simultaneous sponsorship of rival football teams
BAR - Brazilian Administration Review English research-article
sports m
arketing; sports sponsorship; rival teams sponsorship; team identification; team
-sponsor fit
The present study investigated the impac
t of team identification and team-sponsor fit on the sponsor's brand equity. The
study's main theoretical references are (a) the Social Identity Theory (Tajfel
& Turner, 1979); (b) the Schema Theory (Singer, 1968) and (c) the Associative Ne
twork Theories (Collins & Loftus, 1975), both about the functioning of the human
memory; and (d) customer-based brand equity (Keller, 1993). Research was conduc
ted in Porto Alegre, RS, a Brazilian city where rival football (soccer) teams Grm
io and Internacional share their main sponsors, Banrisul and Unimed, since 2001
and 2002, respectively, a rare context that was previously studied only once bef
ore (Davies, Veloutsou, & Costa, 2006). The valid sample comprised 2,000 fans of
both teams. The sample was non-probabilistic with equal gender and team quotas.
Data analysis was performed using Exploratory Factor Analysis (EFA) and Confirm
atory Factor Analysis (CFA); and the reliability, convergent, discriminant and n
omological validity of the constructs were verified. To test the substantive hyp
otheses, Structural Equation Modeling (SEM) using the ADF technique was applied.
The empirical results suggest that, in the studied context, the sponsor's brand
equity is more influenced by team-sponsor fit than by team identification, whic
h is different from a non-rivalry sponsorship context.
Universidade Federal do Rio de Janeiro, Brazil
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10.1590/1807-7692bar2015140059 Management
SciELO B
razil Business & Economics
SCIELO:S1807-76922015000100005
J
Giovannini, Cristiane Junqueira; Ferreira, Jorge Brantes; Silva, Jorge F
erreira da; Ferreira, Daniel Brantes
The effects of trust transferenc
e, mobile attributes and enjoyment on mobile trust
BAR - Brazilian Administration Review English research-article
trust; m
obile commerce; attitude; intention to purchase; trust transference
Trust is essential in building relationships. In mobile commerce, as in electron
ic commerce, trust is even more valuable given the absence of human contact and
direct observation of the service provider. Despite the importance of trust for
mobile commerce, there has been little academic effort to study the relationship
s between mobile devices unique components of interactivity and customer trust,
or the relationship between offline, online and mobile trust. This study propose
s a trust-mediated model for customer attitude and transaction intentions in mob
ile commerce contexts that incorporates trust transference and unique factors pr
esent in mobile commerce. Data were collected in an online survey and analyzed v
ia structural equations modeling. Results suggest that trust transferred from on
line contexts and ease of use have significant effects on mobile trust formation
, while also indicating that mobile trust influences consumers' attitudes and in
tentions to purchase using mobile devices.
[Ferreir
a, Daniel Brantes] Ibmec Rio de Janeiro, Brazil; [Giovannini, Cristiane Junqueir

a; Ferreira, Jorge Brantes; Silva, Jorge Ferreira da] Pontifcia Universidade Catli
ca do Rio de Janeiro, Brazil
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10.1590/1807-7692bar2015140052 Management
SciELO Brazil
Business & Economics
SCIELO:S1807-76922015000100006
J
Berardi, Patricia Calicchio; Brito, Renata Peregrino de
Drivers
of environmental management in the Brazilian context
BAR - Brazilian Administration Review English research-article
environm
ental management; environmental regulation; voluntary norms; stakeholders; emerg

ing economies
The demand for improved environmental pr
actices inside firms has increased around the world. However, in the process of
implementation of environmental management, policy may be decoupled from practic
e, generating doubts about its effectiveness. This study investigates an overloo
ked middle step in the environmental management process, analyzing the strength
of the main environmental drivers in improving environmental practices inside fi
rms. We developed a set of hypotheses about the influence regulation, voluntary
norms and stakeholder pressure have upon environmental management practices, con
sidering the institutional context and different enforcement of these drivers. W
e use a cross-sectional survey of 150 Brazilian firms to gather information abou
t environmental management and test our hypotheses in a Structural Equation Mode
l. The findings confirm the importance of command and control instruments as wel
l as stakeholder pressure in promoting better environmental practices inside fir
ms. Yet, the results demonstrate that voluntary norms did not influence manageme
nt practices even though they were perceived as a market opportunity.
[Brito, Renata Peregrino de] OneAdvisory, Brazil; [Berardi, Patricia Calicchio]
Escola Superior de Propaganda e Marketing, Brazil
Brito, R
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de Ps-Graduao e Pesquisa em Administrao
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10.1590/1807-7692bar2015
140038 Management
SciELO Brazil Business & Economics
SCIELO:S1807-769
22015000100007
J
Foss, Nicolai; Milagres, Rosileia
Pro-social Motivation be
yond Firm Boundaries: The Case of the Genolyptus Network
BAR - Brazilian Administration Review English research-article
pro-soci
al motivation; joint production motivation; contractual governance; procedural g
overnance; networks
An influential body of literatur
e in macro-management research (notably, organization theory and strategic manag
ement) associates pro-social motivation solely with firm-like organizations, sug
gesting that such motivation cannot thrive under more market-like arrangements.
We question this argument on theoretical, as well as empirical, grounds. As to t
he latter, we discuss the specific case of a network of firms in Brazil, the Gen
olyptus network. We argue that this particular network manifests strong pro-soci
al motivations. This implies that pro-social motivations may thrive beyond corpo
rate boundaries, contradicting the above argument. More constructively, the case
of the Genolyptus network points to the importance of intensive communication,
rewards that are tied to joint outcomes, knowledge-based authority and consensua
l decision-making as support arrangements that can build and sustain pro-social
motivations in non-firm governance structures.
Fundao Dom
Cabral, Brazil; Copenhagen Business School, Denmark
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67
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Rio de Janeiro Rio de Janeiro 1807-7692
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2014
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10.1590/1807-7692bar2014130026 Management
SciELO Brazil
Business & Economics
SCIELO:S1807-76922014000400364
J
Hashimoto, Marcos; Nassif, Vnia Maria Jorge
Inhibition and E
ncouragement of Entrepreneurial Behavior: Antecedents Analysis from Managers' Pe
rspectives
BAR - Brazilian Administration Review
English research-article
entrepreneurial orientation; entrepreneurial beh
avior; induced behavior; autonomous behavior; intrapreneur
One of the paths chosen by businesses to increase their competitiveness through
innovation is by encouraging employees to adopt a more entrepreneurial attitude.
Although studies on Entrepreneurial Orientation have brought important contribu
tions, anecdotal evidences of entrepreneurial employees not affected by corporat
e initiatives drive attention to managers' roles in developing entrepreneurial b
ehavior. We found good possible explanations in the theory Induced vs. Autonomou
s Entrepreneurial Behavior. Thus, the objective of this study is to empirically
analyze the factors that inhibit or encourage entrepreneurial behavior. These fa

ctors arose from empirical research and were consolidated based on a literature
review. This is a qualitative study whose data were collected in interviews carr
ied out with 15 executives from different businesses in Brazil. The results show
ed that, while some Entrepreneurially Oriented practices can induce employees to
adopt entrepreneurial behavior, autonomous behavior intrapreneurs are mostly st
imulated by manager attitude. Managers use different approaches depending on the
type of intrapreneur whose entrepreneurial behavior is intended to be stimulate
d, leading to the conclusion that managers, in some cases, play an important rol
e in promoting Corporate Entrepreneurship.
Universi
dade Nove de Julho, Brazil; Faculdade Campo Limpo Paulista, Brazil
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ANPAD Associao Nacional de Ps-Graduao e Pesquisa em Administrao
Rio de Janeiro Rio d
aneiro 1807-7692
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10.1590/
1807-7692bar2014130008 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922014000400385
J
Luca, Mrcia Martins Mendes De; Maia, Anna Beatriz Grangeiro Ribeiro; Card
oso, Vanessa Ingrid da Costa; Vasconcelos, Alessandra Carvalho de; Cunha, Jacque
line Veneroso Alves da
Intangible Assets and Superior and Sustained Per
formance of Innovative Brazilian Firms
BAR - Brazilian
Administration Review English research-article
resource-based view; int
angible assets; business performance; superior and sustained performance; innova
tive firms
According to the Resource-Based View, th

e nature of the resources, competences and knowledge accumulated by firms are th


e major causes of variation in business performance. In view of the importance a
ttributed to intangible assets, the purpose of the present study was to investig
ate whether innovative firms with superior and sustained performance and firms w
ithout superior and sustained performance differ with regard to investments in i
ntangible assets. The sample consisted of 137 firms listed on the Brazilian stoc
k exchange from 2007 to 2010 and belonging to innovative sectors according to th
e Brazilian Innovation Index. Only 51 firms with profitability above the sector
average during the entire study period (four years) met the criterion of superio
r and sustained performance. Thus, using return on assets as a proxy for perform
ance, investments in intangibles were found to be greater in firms without super
ior and sustained performance, particularly with regard to the categories intell
ectual property assets(the predominant category) and infrastructure assets. Base
d on the lack of evidence for a significant correlation between corporate perfor
mance and investment in intangible assets, our initial hypothesis that a positiv
e relation exists between the composition of investments in intangible assets an
d the performance of innovative firms could not be confirmed.
Universidade Federal de Minas Gerais, Brazil; Universidade Federal do Cear, Brazi
l; Universidade Federal do Cear, Brazil; Universidade Federal do Cear, Brazil; Uni
versidade Federal do Cear, Brazil
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idade do Mestrado em Cincias Contbeis da UERJ, V17, P45; 2012, Revista de Administ
rao e Inovao, V9, P197
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1807-76922014000400407
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Marchi, Jamur Johnas; Erdmann, Rolf Hermann; Rodriguez, Carlos Manuel Ta
boada
Understanding Supply Networks from Complex Adaptive Systems
BAR - Brazilian Administration Review English research-article
supply n
etworks; complex adaptive systems; supply chains
This theoretical paper is based on complex adaptive systems (CAS) that integrate
dynamic and holistic elements, aiming to discuss supply networks as complex sys
tems and their dynamic and co-evolutionary processes. The CAS approach can give
clues to understand the dynamic nature and co-evolution of supply networks becau
se it consists of an approach that incorporates systems and complexity. This pap
er's overall contribution is to reinforce the theoretical discussion of studies
that have addressed supply chain issues, such as CAS.
Universidade Federal de Santa Catarina, Brazil; Universidade Federal de Santa Ca
tarina, Brazil; Universidade Federal de Santa Catarina, Brazil
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Popadiuk, Silvio; Rivera, Edward Rivera; Bataglia, Walter
Heterogeneity of Isomorphic Pressures: Intertwining the Resource-Based View and
the Neoinstitutional Approach
BAR - Brazilian Administ
ration Review English research-article
isomorphism; resources; diversit
y; heterogeneity; competitive advantage
The purpose of t
his research is to establish a conceptual framework that contributes to explaini
ng sustained competitive advantage, forming an analytical framework that brings
the resource-based view and organizational analysis' neoinstitutional approaches
closer together. A detailed epistemological articulation has been undertaken to
advance the understanding of strategy and competitive advantage in organization
s, aggregating contribution to the literature with the proposal of a theoretical
model that steadily articulates elements from organizational institutionalism a
nd the resource-based view. Hence, the major contribution is to associate the re
source-based view and organizational analysis' neoinstitutional theory as a mean
s to reformulate the notion of institutional isomorphism, and have a potential n
ew explanation for organizational diversity and the existence of organizations t
hat are more capable of generating (or maximize) value than others. In its formu
lation, the similarity among organizations in their fields provides the baseline
for organizational performance. Thus, it is from this baseline level that organ
izations would then be able to differentiate themselves and generate sustainable
competitive advantage through active and selective response to different instit
utional pressures.
Universidade Presbiteriana Macke
nzie, Brazil; Universidade Presbiteriana Mackenzie, Brazil; Universidade Presbit
eriana Mackenzie, Brazil
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Leite, Nildes Raimunda Pitombo; Rodrigues, Ana Carolina de Aguiar; Albuq
uerque, Lindolfo Galvo de
Organizational Commitment and Job Satisf
action: What Are the Potential Relationships?
BAR - Br
azilian Administration Review English research-article
organizational c
ommitment; job satisfaction; antecedents; human resources
This study compared two different structural models regarding the direct or medi
ation role satisfaction has in the prediction of commitment bond, in the context
of a public and traditional Brazilian organization, the Military Police. A quan
titative and qualitative combination of methods was used to measure relationship
s between variables and to contextualize the results found from 10,052 surveyed
workers. We conducted interviews with six high command officers and a focus grou
p comprised of seven members from the three highest organizational levels. Conte
nt analysis and structural equation modeling (SEM) were used in the analysis pro
cess. Evidence was found that satisfaction with relationships is an antecedent o
f commitment, which mediates its relationships with other variables, such as wor
k and personal characteristics. Understanding the organization's characteristics
and the use of a substantial sample of its employees simultaneously allowed for
testing complex structural models and investigating a labor segment that has be
en neglected by commitment research.
Universidade de
So Paulo, Brazil; Universidade de So Paulo, Brazil; Universidade Federal de So Paul
o, Brazil
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Carneiro, Jorge
Editorial
BAR - Br
azilian Administration Review English editorial
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Claro, Danny Pimentel; Fragoso, Antonio Fabio Guena Reali; Laban Neto, S
ilvio Abraho; Claro, Priscila Borin de Oliveira
Consumer Complaints and
Company Market Value
BAR - Brazilian Administration R
eview English research-article
consumer complaints; negative word of mo
uth; satisfaction; company market value; communication
Consumer complaints affect company market value and common sense suggests that a
negative impact is expected. However, do complaints always negatively impact co
mpany market value? We hypothesize in this study that complaints may have a nonlinear effect on market value. Positive (e.g. avoiding high costs to solve compl
aints) and negative (e.g. speedy and intense diffusion) tradeoffs may occur give
n the level of complaints. To test our non-linear hypothesis, a panel data was c
ollected from cell phone service providers from 2005 to 2013. The results suppor
ted our tradeoff rationale. Low levels of complaints allow for companies to incr
ease market value, while high levels of complaints cause increasing harm to mark
et value. The sample, model and period considered in this study, indicates a lev
el of 0.49 complaints per thousand consumers as the threshold for a shift in tra
deoffs. The effects on market value become increasingly negative when trying to
make reductions to move below this level, due to negative tradeoffs.
[Claro, Priscila Borin de Oliveira] Insper Instituto de Ensino e Pesquisa, Brazi
l; [Laban Neto, Silvio Abraho] Insper Instituto de Ensino e Pesquisa, Brazil; [Fr
agoso, Antonio Fabio Guena Reali] Insper Instituto de Ensino e Pesquisa, Brazil;
[Claro, Danny Pimentel] Insper Instituto de Ensino e Pesquisa, Brazil
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N, V18, P201, DOI DOI 10.1080/09652540903537030 73
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aneiro Rio de Janeiro 1807-7692
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10.1590/1807-7692bar2014130004 Management
SciELO Brazil Business
& Economics
SCIELO:S1807-76922014000300248
J
Sanches, Lars Meyer; Lima Jr., Orlando Fontes
Hockey Stick Phe
nomenon: Supply Chain Management Challenge in Brazil
BAR - Brazilian Administration Review English research-article
hockey s
tick phenomenon; Brazil; system dynamics; bullwhip effect
The objective of this study is to investigate a phenomenon that occurs in Brazil
, specifically the spike in demand at the end of the sales period, known as the
hockey stick phenomenon. This analysis will encompass the causes as well as the
impacts of this phenomenon, in a way that allows alternative policies to be eval
uated. Data was collected from a Brazilian branch of a large multinational in th
e non-durable consumer goods industry and in semi-structured interviews conducte
d face-to-face with executives of 26 clients. The data was used to generate a co
ntinuous simulation model based on the methods of systems dynamics. The findings
showed that the phenomenon negatively impacted the manufacturers financial perfo
rmance in the long term and indicated required changes necessary to remediate th
e phenomenon. This is an empirical study on the hockey stick phenomenon, a probl
em that affects diverse companies in Brazil. The study showed that companies sho
uld not assume the hockey stick phenomenon to be an exogenous problem; it showed
that there are policies able to improve financial performance; and it provided
ideas regarding ways to carry out the change process.
[Lima Jr., Orlando Fontes] Universidade Estadual de Campinas, Brazil; [Sanches,
Lars Meyer] Insper Instituto de Ensino e Pesquisa, Brazil
Lima Jr,
Orlando Fontes/A-5285-2013
Lima Jr, Orlando Fontes/0000-0002-4283-8245
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Rio d

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ls
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duao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro 1807-7692
09
2014
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10.1590/1807-7692bar2014130044
Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922014000
300264
J
Mozzato, Anelise Rebelato; Bitencourt, Claudia Cristina
Understa
nding Interorganizational Learning Based on Social Spaces and Learning Episodes
BAR - Brazilian Administration Review English research-article
interorg
anizational learning; social learning spaces; learning episodes; cooperation; in
terorganizational relationships
Different organizational
settings have been gaining ground in the world economy, resulting in a prolifer
ation of different forms of strategic alliances that translate into a growth in

the number of organizations that have started to deal with interorganizational r


elationships with different actors. These circumstances reinforce Crossan, Lane,
White and Djurfeldt (1995) and Crossan, Mauer and White (2011) in exploring wha
t authors refer to as the fourth, interorganizational, level of learning. These
authors, amongst others, suggest that the process of interorganizational learnin
g (IOL) warrants investigation, as its scope of analysis needs widening and deep
ening. Therefore, this theoretical essay is an attempt to understand IOL as a dy
namic process found in interorganizational cooperative relationships that can ta
ke place in different structured and unstructured social spaces and that can gen
erate learning episodes. According to this view, IOL is understood as part of an
organizational learning continuum and is analyzed within the framework of pract
ical rationality in an approach that is less cognitive and more social-behaviora
l.
[Bitencourt, Claudia Cristina] Universidade do V
ale do Rio dos Sinos, Brazil; [Mozzato, Anelise Rebelato] Universidade de Passo
Fundo, Brazil
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trao Rio de Janeiro Rio de Janeiro 1807-7692
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10.1590/1807-7692bar2014370
Management
SciELO B
razil Business & Economics
SCIELO:S1807-76922014000300284
J
Mezadre, Simone De Bruim Babisk; Bianco, Monica de Ftima
Polishin
g Knowledge: A Study of Marble and Granite Processing
BAR - Brazilian Administration Review English research-article
marble a
nd granite; work; ergology; competency
The aim of this
article is to understand the work situations and highlight aspects of the knowle
dge invested by workers when performing marble and granite processing activities
. The survey is qualitative and was based on the reality of a small industrial c
ompany that deals with processing activities. The case study was based on theore
tical and analytical ergology tools by analyzing the organizational documents an
d safety and health standards that regulate activity. It involved conducting ind
ividual interviews with nine workers, organizing a focus group with these worker
s, and directly observing work for four months while recording a field notebook.
The workers experiences in the renormalization of working processes, or the intr
oduction of improvements guided by singular aspects of the local work organizati
on, were identified. The workers, through use of oneself, place more importance
on meeting deadlines and production targets than on their own safety. Worker com
petency is directly related to the professional training obtained on the job and
is associated with working experience in the absence of an a priori formal educ
ation. This article contributes to the field of organizational studies and human
resource management because there is a lack of studies on workers from this fie
ld that describe the competencies used in actual work. Thus it may guide theoret
ical and practical management aspects in such working environments and small bus
inesses regarding safer work organization.
[Bianco,
Monica de Ftima] Universidade Federal do Esprito Santo, Brazil; [Mezadre, Simone
De Bruim Babisk] Centro Universitrio So Camilo, Brazil
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s, os procedimentos e os benefcios; 2012, Balano sucinto das exportaes e importaes bra
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SCIELO:S1807-76922014000300302
J
Sheng, Hsia Hua; Pereira, Vincius Silva
Effects of International
ization on Ownership Structure: Evidence from Latin American Firms
BAR - Brazilian Administration Review English research-article
internat
ionalization; entry modes; ownership structure; ownership concentration; propert
y identity
We analyze the direct and simultaneous e
ffects of internationalization on the ownership structure of Latin American comp
anies based on agency theory. Using a sample of 425 Latin American firms between
2007 and 2011, which corresponds to 1,776 observations, we use random effects a
nd three-stage least squares panel data regression to test these effects. We fin
d that the hypothesized positive effect of internationalization on ownership con
centration is rejected. Our results support the negative relationship that is pr
edicted by principal-agent theory when analyzing the effect of ownership on the
degree of internationalization. Greater internationalization via the equity entr
y mode is associated with lower levels of ownership concentration. Finally, ther
e is simultaneity in the determination of the relationship between the degree of
internationalization and ownership concentration.
[Pereira, Vincius Silva] Universidade Federal de Uberlndia, Brazil; [Sheng, Hsia H
ua] Fundao Getlio Vargas, Brazil
Michaux, stephanie/A-8632-2016
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Management
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& Economics
SCIELO:S1807-76922014000300323
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Pinto, Claudia Frias; Serra, Fernando Ribeiro; Ferreira, Manuel Portugal
A Bibliometric Study on Culture Research in International Business
BAR - Brazilian Administration Review English research-article
culture;
culture in international business; bibliometric study; IB research
National cultures and cultural differences provide a crucial component of the in
ternational business (IB) research context. We conducted a bibliometric study of
articles published in seven leading IB journals over a period of three decades
to analyze how national culture has been impacting IB research. Co-citation mapp
ings permit us to identify the ties binding works dealing with culture and cultu
ral issues in IB. We identify two main clusters of research, each comprising two
sub-clusters, with Hofstedes (1980) work delineating much of the conceptual and
empirical approach to culture-related studies. One main cluster entails works on
the conceptualization of culture and its dimensions and the other cluster focus
es on cultural distance. This conceptual framework captures the extant IB resear
ch incorporating culture-related concepts and influences.
[Pinto, Claudia Frias] Universidade Nove de Julho Uninove, Brazil; [Ferreira, Ma
nuel Portugal] Universidade Nove de Julho, Brazil; [Serra, Fernando Ribeiro] Uni
versidade Nove de Julho, Brazil; [Pinto, Claudia Frias] Universidade Nove de Jul
ho, Brazil
Ferreira, Manuel/A-2322-2012
Ferreira, Manuel/0000-00
02-4642-4605
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Management
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SCIELO:S
1807-76922014000300340
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Carneiro, Jorge
BAR - Brazilian
Administration Review English editorial
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SCIELO:S1807-76922014000200001
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Nobre, Farley Simon; Walker, David; Brown, Michael
Abilitybased view in action: a software corporation study
BAR - Brazilian Administration Review English research-article
abilitybased view; core competencies; dynamic capabilities; software capability maturit
y model
This research investigates antecedents, developm
ents and consequences of dynamic capabilities in an organization. It contributes
by searching theoretical and empirical answers to the questions: (a) What are t
he antecedents which can provide an organization with dynamic and ordinary capab
ilities?; (b) How do these antecedents contribute to create capabilities in an o
rganization?; (c) How do they affect an organization s competitive advantage?; (
d) Can we assess and measure the antecedents and consequences to an organization
? From a first (theoretical) perspective, this paper searches answers to the fir
st, second and third questions by reviewing concepts of an ability-based view of
organizations that involves the abilities of cognition, intelligence, autonomy,
learning and knowledge management, and which contributes to explain the dynamic
behavior of the firm in the pursuit of competitive advantage. From a second (em
pirical) perspective, this paper reinforces and delivers findings to the second,
third and fourth questions by presenting a case study that evidences the abilit
y-based view in action in a software corporation, where it contributes by invest
igating: (a) the development of organizational capabilities; (b) the effects of
the new capabilities on the organization; and (c) the assessment and measurement
of the abilities and consequences.
[Walker, David]
University of Birmingham, United Kingdom; [Brown, Michael] Birmingham City Unive
rsity, United Kingdom; [Nobre, Farley Simon] Universidade Federal do Paran, Brazi
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S1807-76922014000200004 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922014000200004
J
Azevedo, Maria Candida Baumer
Parallel careers and their conse
quences for companies in Brazil
BAR - Brazilian Administ
ration Review English research-article
parallel careers; parallel caree
r holders; talent attraction; development; retention
Given the relevance of the need to manage parallel careers to attract and retain
people in organizations, this paper provides insight into this phenomenon from
an organizational perspective. The parallel career concept, introduced by Albohe
r (2007) and recently addressed by Schuiling (2012), has previously been examine
d only from the perspective of the parallel career holder (PC holder). The paper
provides insight from both individual and organizational perspectives on the ph
enomenon of parallel careers and considers how it can function as an important t
ool for attracting and retaining people by contributing to human development. Th
is paper employs a qualitative approach that includes 30 semi-structured one-onone interviews. The organizational perspective arises from the 15 interviews wit
h human resources (HR) executives from different companies. The individual viewp
oint originates from the interviews with 15 executives who are also PC holders.
An inductive content analysis approach was used to examine Brazilian companies a
nd the Brazilian office of multinationals. Companies that are concerned about ha
ving the best talent on their teams can benefit from a deeper understanding of p
arallel careers, which can be used to attract, develop, and retain talent. Limit
ations and directions for future research are discussed.
[Azevedo, Maria Candida Baumer] Open University of the Netherlands, Netherlands
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07
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10.1590/S1807-76922014000200002
Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922014000
200002
J
Ipiranga, Ana Silvia Rocha; Aguiar, Marisia Monte Silva
Life, wo
rk and sustainable learning practices: a study on a small business network
BAR - Brazilian Administration Review English research-article
learning
practices; network; small enterprises
Knowledge and kn
owing processes as work and life practices are not univocal. They are not relate
d to knowledge as an autonomous body of propositions, but permeated with new ide
ntities and action modes, which are continuously formed, promoting learning oppo
rtunities. The objective of this research is formulated in the understanding of
this shift between knowing and knowledge when describing practical learning in e
veryday work life, reflecting on the implications of this social labor process o
n small business network sustainability. A qualitative case study approach was u
sed. In line with the theoretical and epistemological choices that guided this r
esearch, we decided to use an analysis of discursive practices approach and, acc
ordingly, data collection was based on triangulation techniques in favor of inte
rpretation enrichment. The knowledge to act, revealed in the analysis, suggested
that organizations are social worlds forming a standard that holds life, work a
nd organizational practices together. They negotiate, circulate, transform and r
eproduce, forming a network of actors and favoring sustainable practices learnin
g.
[Aguiar, Marisia Monte Silva] Universidade Estad
ual do Cear, Brazil; [Ipiranga, Ana Silvia Rocha] Universidade Estadual do Cear, B
razil
Alejandro V. A. O., 2005, Manual introdutrio anlis
e de redes sociais: medidas de centralidade; NICOLINI D, 1995, HUM RELAT, V48, P
727, DOI 10.1177/001872679504800701; Gherardi S, 2001, HUM RELAT, V54, P131; Whi

ttington R, 2006, ORGAN STUD, V27, P613, DOI 10.1177/0170840606064101; Schatzki


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g: Mapping the terrain of working, life, learning; Barbieri Jos Carlos, 2010, Rev
. adm. empres., V50, P146, DOI 10.1590/S0034-75902010000200002; BARBIERI J.C., 2
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Schatzki T., 2001, PRACTICE TURN CONT T, P1; SCHATZKI T. R., 2002, The site of
the social : a philosophical account of the constitution of social life and chan
ge; Spink MJP, 1999, Prticas discursivas e produo de sentido no cotidiano: aproximaes
tericas e metodolgicas; Warde A., 2005, J CONSUM CULT, V5, P131, DOI DOI 10.1177/
1469540505053090; Yanow D., 1993, J MANAGEMENT INQUIRY, V2, P373, DOI 10.1177/10
5649269324010 31
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10.1590/S1807-7692201400
0200003 Management
SciELO Brazil Business & Economics
SCIELO:S1807-769
22014000200003
J
MurciaI, Flvia Cruz de Souza; Dal-Ri Murcia, Fernando; Rover, Suliani; Bo
rba, Jos Alonso
The determinants of credit rating: brazilian evidence
BAR - Brazilian Administration Review English research-article
credit r
ating; determinants; Brazil
This study attempts to i
dentify the determinant factors of credit rating in Brazil. The relevance of thi
s proposal is based on the importance of the subject as well as the uniqueness o
f the Brazilian market. As for originality, the great majority of previous studi
es regarding credit rating have been developed in the US, UK and Australia; ther
efore the effect on other markets is still unclear, especially in emerging marke
ts, like Brazil. We ve used a Generalized Estimating Equations (GEE) model consi
dering a panel structure with a categorical dependent variable (credit rating) a
nd ten independent variables: leverage, profitability, size, financial coverage,
growth, liquidity, corporate governance, control, financial market performance
and internationalization. The sample consisted of 153 rating observations during
the period of 1997-2011 for a total of 49 public firms operating in the Brazili
an Market. Results showed that leverage and internationalization are significant
at the 1% level in explaining credit rating. Performance in the financial marke
t was significant at a 5% level; profitability and growth were also statisticall
y significant, but at a 10% significance level.
[Dal-Ri
Murcia, Fernando] Universidade de So Paulo, Brazil; [Rover, Suliani] Universidade
Federal de Santa Catarina, Brazil; [MurciaI, Flvia Cruz de Souza] Universidade F
ederal de Santa Catarina, Brazil; [Borba, Jos Alonso] Universidade Federal de San
ta Catarina, Brazil
Michaux, stephanie/A-8632-2016
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, VQ1, P10; GUJARATI D. N., 2006, ECONOMETRIA BASICA; Han SH, 2009, J FINANC SER
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how they are applied</; 2013, Ratings symbols and definitions; Ratings internac
ionais de crdito de longo prazo
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10.1590/
S1807-76922014000200005 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922014000200005
J
Suarez, Maribel Carvalho
Meanings of consumption and aban
donment: understanding smoking cessation symbolism
BAR - Brazilian Administration Review English research-article
abandonm
ent; cigarettes; consumer behavior; tobacco control
In consumption studies, very little attention has been focused on investigating
abandonment and, more specifically, its symbolic dimension. The present study ai
ms to investigate how meanings are created and negotiated through the abandonmen
t of cigarettes. This study used a qualitative methodology to collect and analyz
e the data generated by one-on-one semi-structured in-depth interviews with 15 B
razilian ex-smokers. Results suggest that abandonment of cigarettes can be offer
ed as a connection, gift, or sacrifice that makes relations special and even mag
ical. As regards abandonment, the present study evidences the interactions and m
ovements of positive and negative meanings related to the consumption and non-co
nsumption of a category. The study proposes a framework that highlights the cool
ing, decontamination, reinforcement and defensive symbolical movements, thus con
structing a tool for analyzing abandonment, offering possible paths of intervent
ion for organizations that are interested in this issue.
[Suarez, Maribel Carvalho] Universidade Federal do Rio de Janeiro, Rio de Janeir
o, Brazil
Anderson CM, 2007, TOB CONTROL, V16, pi8
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10.1590/S1807-76922014000200006
Management
Business & Economics
SCIELO:S1807-76922014000200006
J
Guimares, Paulo Cesar Vaz; Alves, Mrio Aquino
Narratives and s
ensemaking of an organizationally-based environmental disaster
BAR - Brazilian Administration Review English research-article
narrativ
es; disasters; sensemaking; theater metaphor
This wor
k investigates the narratives of corporations, public agencies, politicians, uni
ons, lawyers, public attorneys and community in different public inquiries under
taken as a response to an organizationally-based environmental disaster in Brazi
l. In order to understand the phenomenon, this paper creates a framework that in
tegrates sensemaking, narrative analysis and theater metaphor. Then we use the c
onceptual framework to analyze five public inquiries of an ongoing pollution cau
sed by Shell s actions of producing, storing and dumping toxic chemical products
in Vila Carioca, So Paulo, Brazil since the early 1940s. The analysis uncovers r
elationships between public management, corporations and society through their n
arratives, which are imbued with contradictions, revealing how meanings were sel
ected, legitimized, codified and institutionalized.
[Alves, Mrio Aquino] Fundao Getlio Vargas, Brazil; [Guimares, Paulo Cesar Vaz] Fundao
orge Duprat Figueiredo, de Segurana e Medicina do Trabalho, Brazil
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contaminao da Vila Carioca: audincia perante a Comisso de Defesa do Consumidor, Meio

Ambiente e Minorias, Cmara dos Deputados, V1; 2003, Comportamento social e traba
lhista: mapa da empresa; 2010, Danos ambientais e seus respectivos passivos, dec
orrentes do exerccio de atividades e prticas industriais e econmicas inadequadas, i
rregulares ou ilegais: audincia perante a Comisso Parlamentar de Inqurito dos Danos
Ambientais, V1; 2007, Relatrio de sustentabilidade da Shell no Brasil [Relatrio no
publicado]; 2004, Lessons not learned: the other Shell Report 2004; 2005, Relatr
io de sustentabilidade da Shell no Brasil [Relatrio no publicado]; 2003, Responsab
ilidades por contaminao e passivo ambiental: audincia perante a Comisso Parlamentar
de Inqurito do Passivo Ambiental, Cmara Municipal de So Paulo; 2002, Crimes ambient
ais corporativos no Brasil; 2006, Relatrio de sustentabilidade da Shell no Brasil
[Relatrio no publicado]; 2003, Relatrio de sustentabilidade da Shell no Brasil [Re
latrio no publicado]; 2002, Irregularidades em postos de combustveis: audincia peran
te a Comisso Parlamentar de Inqurito dos Postos de Combustveis, Cmara Municipal de So
Paulo; 2003, Behind the shine: the other Shell Report 2003; 2006, Responsabilid
ades pela poluio sonora, atmosfrica, da gua, do solo e do subsolo, alm dos passivos a
mbientais: audincia perante a Comisso Parlamentar de Inqurito da Poluio, Cmara Municip
al de So Paulo; 2004, Relatrio de sustentabilidade da Shell no Brasil [Relatrio no p
ublicado]; 2008, Relatrio de sustentabilidade da Shell no Brasil [Relatrio no publi
cado] 61
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10.1590/S1807-76922014000200007
Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922014000
200007
J
Chagas Junior, Milton de Freitas; Campanrio, Milton de Abreu
Systems architecture, procedural knowledge and learning by using: implications o
n systems integration capabilities
BAR - Brazilian
Administration Review English research-article
innovation in complex sy
stems; procedural knowledge; systems integration capabilities; emergent properti
es; learning by using
The objective of this article is
to assess the implications of systems architecture on the establishment of orga
nizational learning cycles, and its influence on possible forms of process integ
ration. Dynamics of innovation of complex systems do not follow the pattern of m
ass-production industries. In complex systems industries there is no dominant de
sign and each new product generation remains in a fluid phase. This article focu
ses on analysis of the dynamic phenomena that occur when a system performs its f
unctions within the operational environment. By considering successive generatio
ns of the China-Brazil Earth Resources Satellite (CBERS) platform as a case stud
y a stylized cognitive model is presented. It is argued that learning by using i
s practice-oriented epistemology to the extent that it requires the reflective c
onfrontation of a previous stock of knowledge with that derived from praxis, whi
ch is concrete, dynamic and relational. Knowledge generation derived from learni
ng by using - tacit and explicit - crystallizes a common knowledge base, allowin
g the refinement of subsystems designs and interfaces through successive generat
ion of products. Systems integration capability building requires a project-base
d organization in order to merge operating and learning processes in a multifunc
tional framework.
[Campanrio, Milton de Abreu] Univ
ersidade de So Paulo, Brazil; [Chagas Junior, Milton de Freitas] Faculdades Metro
politanas Unidas, Brazil
HENDERSON RM, 1990, ADMI
N SCI QUART, V35, P9, DOI 10.2307/2393549; Johnson SB, 1997, TECHNOL CULT, V38,
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ao e Inovao, V7, P34; Chandler A., 2001, Inventing the eletronic century: the epic s
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nd engineering in the age of systems
46
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Rio de Janeir
Rio de Janeiro 1807-7692
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2014
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10.1590/S1807-76922014000100002 Management
SciELO Brazil Business & Econo
mics
SCIELO:S1807-76922014000100002
J
Bruhn, Ndia Campos Pereira; Calegario, Cristina Lelis Leal
Productivity spillovers from foreign direct investment in the Brazilian processi
ng industry
BAR - Brazilian Administration Review
English research-article
foreign direct investment; productivity spillove
rs; manufacturing Industry; Generalized Linear Models; absorption capacity
The increasing importance of foreign direct investment (FDI) to international pr
oduction has prompted considerable interest in its real effects on host economie
s all over the world. The aim of this study was investigate whether the presence
of FDI produces productivity spillovers in Brazilian processing industries. We
conduct our analysis using a panel database on twenty-three Brazilian processing
industries and applied Moderated Multiple Regression (MMR) and Generalized Line
ar Models (GLM) analysis of variance to address potential spillover effects from
foreign presence. This paper finds evidences of the coexistence of both positiv
e and negative effects arising from FDI on the productivity of Brazilian industr
ies. We found negative effects for FDI presence in labor-intensive industries. F
urthermore, FDI benefits depend on the absorptive capacity of industries, confir
ming the hypothesis that a minimum level of absorptive capacity is required so t
hat locally owned enterprises (LOEs) can benefit from foreign presence.
[Calegario, Cristina Lelis Leal] Universidade Federal de Lavras, Brazil; [Bruhn,
Ndia Campos Pereira] Universidade Federal de Gois, Brazil
Allison PD, 2001, Logistic regression using the SAS system: theory and applicati
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ian Journal of Management, V5, P1; Wooster RB, 2010, REV DEV ECON, V14, P640, DO
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oreign direct investment; 2007, Anais da Confrence des Nations Unies Pour le Comm
erce et le Dveloppement
62
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acional de Ps-Graduao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro
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46
10.1590/S1807-76
922014000100003 Management
SciELO Brazil Business & Economics
SCIELO:S
1807-76922014000100003
J
Sanvicente, Antonio Zoratto
The foreign capital flows and th
e behavior of stock prices at BM&FBovespa
BAR - Br
azilian Administration Review English research-article
foreign investme
nt; stock price impact; econometric models; BM & FBovespa; 2008 global financial
crisis
The main purpose of this article is to investiga

te alternative explanations for the impact of foreign capital flows on Ibovespa


returns, including: trend chasing, information contribution and mutual feedback.
Daily data of the period between 2005 and 2012 are analyzed using simultaneous
equation models which are estimated by ordinary least squares (OLS). Several exo
genous market variables are included as determinants of returns and capital flow
s. The research results present that only the information contribution hypothesi
s is supported by the analysis. Besides, it also shows that the 2008 global fina
ncial crisis had no significant effect on the interaction of market returns with
foreign capital flows.
Insper Instituto de Ensino e Pes
quisa, Brazil
Sanvicente, Antonio/P-6333-2014
Al-Loughani N. E
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de Finanas, V4, P345 19
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acional de Ps-Graduao e Pesquisa em Administrao
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10.1590/S1807-76
922014000100006 Management
SciELO Brazil Business & Economics
SCIELO:S
1807-76922014000100006
J
Montenegro, Ludmilla Meyer; Bulgacov, Sergio
Reflections on a
ctor-network theory, governance networks, and strategic outcomes
BAR - Brazilian Administration Review English research-article
governan
ce networks; strategizing; strategic outcomes; actor-network theory; education
In an attempt to instigate discussion in the areas of organizational studies and
strategy, this essay focuses on themes related to Governance, Actor-Network The
ory, and Strategic Outcomes. We seek to expand understanding of the Governance N
etwork Theory by proposing the inclusion of human and non-human actors from the
Actor-Network Theory in its scope. Recent studies concerning the notion of heter
ogeneous networks have demonstrated the importance of non-human actors for under
standing social and organizational phenomena. When combined with a network persp
ective, strategy is seen as something that people within organizations do and no
t something that organizations have (Johnson, Langley, Melin, & Whittington, 200
7). Networks require interaction, movement, and process; i.e., the active partic
ipation of actors involved. Decision making and activities are continuously real
ized based on the ties between actors and the content they deal with. We believe
that this theoretical framework will reveal aspects and issues taken for grante
d that should be incorporated in the Governance Network Theory s empirical scope
of analysis, primarily for research in plural and complex organizations permeat
ed with ambiguous and power-related issues.
[Bulgaco
v, Sergio] Fundao Getlio Vargas, Brazil; [Montenegro, Ludmilla Meyer] Universidade
Federal de Sergipe, Brazil
Alcadipani R., 2008, Ana
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HDB STRATE, P47; Tureta C., 2006, Anais do Encontro Nacional da Associao Nacional
de Ps-Graduao e Pesquisa em Administrao; Wessells A., 2007, International Public Man
agement Journal, V10, P351, DOI 10.1080/10967490701515606; Yanow D., 2006, Inter
pretation and Method: Empirical 56
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10.1590/
S1807-76922014000100007 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922014000100007
J
Carneiro, Jorge
BAR - Brazilian
Administration Review English editorial
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ANPAD - Associao Nacional de Ps-Graduao e Pes
quisa em Administrao Rio de Janeiro Rio de Janeiro 1807-7692
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10.1590/S1807-76922014000100001 Manageme
nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922014000100001
J
Nelson, Reed Elliot
Leadership, personal values, and cultura
l context in Brazil, China, and the USA
BAR - Brazilian
Administration Review English research-article
leadership; culture; com
parative management
This research examines the assoc
iation between configurations of personal values and managerial incumbency among
professionals in Brazil, the US, and Asia. Our research is different from class
ical leadership research as well as most cross-cultural studies in that it focus

es on variance within countries first and then compares results between countrie
s, while the great bulk of research looks at differences between means from one
country or category to another. Accordingly, we use cluster analyses rather than
analyses of variance or regressions as the major analytical tool. By generating
comparable clusters of professionals in different countries, we obtain a novel
view of the relationship between individual variables, cultural settings, and le
adership. In each cultural setting sampled there is one cluster of personal valu
es which is highly associated with managerial position, and particularly with up
per management. These managerial clusters are similar in their overall profile,
and are the smallest clusters in each of the three countries, suggesting a unive
rsalistic managerial personality like that identified by Miner over thirty years
ago. At the same time, we find significant differences between countries in the
absolute numerical levels of values held by managers and even greater differenc
es in the levels of values which characterize their subordinates.
[Nelson, Reed Elliot] Universidade Nove de Julho, Brazil
Abbade EB, 2009, Revista de Administrao FACES Journal, V8, P107; DeRue DS, 2011, P
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OI 10.1037/0003-066X.62.1.6; Schwartz SH, 2001, J CROSS CULT PSYCHOL, V32, P268,
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-4; Nelson RE, 2003, ORGAN STUD, V24, P1115, DOI 10.1177/01708406030247006; Ashk
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aser B., 1967, The discovery of grounded theory; Grachev M. V., 2006, INT J LEAD
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10978526.2010.536494; Nelson R. E., 1996, Cultura organizacional: vencendo o dra
go da resistncia; Nelson R. E., 1997, Troubleshooting organizations; Nelson RE, 20
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na A. D. S., 2010, Brazilian Administration Review, V8, P205; Spencer Herbert, 1


896, PRINCIPLES SOCIOLOGY; Yukul G. A., 2006, Leadership in organizations; Sant
anna Liliane Lima, 2012, Rev. adm. contemp., V16, P744, DOI 10.1590/S1415-655520
12000500007
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10.1590/S1807-7692201400
0100004 Management
SciELO Brazil Business & Economics
SCIELO:S1807-769
22014000100004
J
Brito, Renata Peregrino de; Brito, Luiz Artur Ledur
Dynamics
of competition and survival
BAR - Brazilian Administ
ration Review English research-article
competitiveness; survival; perfo
rmance; multilevel analysis
Along time, increasing c
ompetitiveness is said to have shortened firms life spans; however, for those w
ho managed to survive, the question relies on what are the best competitive posi
tions. The question is whether firms can sustain a competitive advantage for lon
ger periods. To answer it, this article analyzes the combined performance (profi
t and growth) trajectories of 993 firms along two decades, comparing their compe
titive dynamics with the overall market. We use American COMPUSTAT data (1990-20
09), decomposing the individual firm effect in hierarchical modeling and segrega
ting the different strategic choices and transitions between advantage, disadvan
tage and parity along that period. The results reveal that most firms are unable
to maintain advantage/disadvantage for longer periods. Moreover, the comparison
between the 993 long-lived firms and the overall database reveals a more conser
vative profile of competitiveness of the former, suggesting different strategies
between the groups.
[Brito, Luiz Artur Ledur] Fundao G
etlio Vargas, Brazil; [Brito, Renata Peregrino de] Instituto Brasileiro de Mercad
o de Capitais, Brazil
Brito, Renata/0000-0002-0624-7915
Buzzell RD, 2004, J BUS RES, V57, P478, DOI 10.1016/S0148-2963(02)00314-4; D Ave
ni RA, 2010, STRATEGIC MANAGE J, V31, P1371, DOI 10.1002/smj.897; Powell TC, 200
1, STRATEGIC MANAGE J, V22, P875, DOI 10.1002/smj.173; Denrell J, 2004, MANAGE S
CI, V50, P922, DOI 10.1287/mnsc.1030.0143; Lippman SA, 2003, STRATEGIC MANAGE J,
V24, P1069, DOI 10.1002/smj.345; Wiggins RR, 2005, STRATEGIC MANAGE J, V26, P88
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.2.119; Teece DJ, 1997, STRATEGIC MANAGE J, V18, P509, DOI 10.1002/(SICI)1097-02
66(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z; Cao Q, 2009, ORGAN SCI, V20, P781, DO
I 10.1287/orsc.1090.0426; March JG, 1991, ORGAN SCI, V2, P71, DOI 10.1287/orsc.2
.1.71; McNamara G, 2003, STRATEGIC MANAGE J, V24, P261, DOI 10.1002/smj.295; Dye
r JH, 1998, ACAD MANAGE REV, V23, P660, DOI 10.2307/259056; Taylor A, 2009, ORGA
N SCI, V20, P718, DOI 10.1287/orsc.1090.0429; Brandenburger AM, 1996, J ECON MAN
AGE STRAT, V5, P5; Lindgreen A, 2005, IND MARKET MANAG, V34, P732, DOI [10.1016/
j.indmarman.2005.01.001, 10.1016/j.indarman.2005.01.001]; Geroski PA, 2010, STRA
TEGIC MANAGE J, V31, P510, DOI 10.1002/smj.823; Bromiley P, 2008, STRATEG ORGAN,
V6, P207, DOI 10.1177/1476127008090011; Crook TR, 2007, J OPER MANAG, V25, P546
, DOI 10.1016/j.jom.2006.05.008; RUMELT RP, 1991, STRATEGIC MANAGE J, V12, P5, D
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4036; Bowman C, 2000, BRIT J MANAGE, V11, P1, DOI 10.1111/1467-8551.00147; Helfa
t CE, 2003, STRATEGIC MANAGE J, V24, P997, DOI 10.1002/smj.332; BAUMOL WJ, 1962,
AM ECON REV, V52, P1078; Besanko D., 1996, Economics of strategy; Brito Renata
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J, 1986, MANAGE DECIS ECON, V7, P123, DOI 10.1002/mde.4090070209; D Aveni R., 19
94, Hypercompetition: Managing the dynamics of strategic maneuvering; Fleck Deni
se L., 2004, Rev. adm. contemp., V8, P79, DOI 10.1590/S1415-65552004000500006; F
leck DL, 2010, MANAGE DECIS, V48, P1529, DOI 10.1108/00251741011090315; Ghemawat
P., 2006, Creating competitive advantage; HANNAN MT, 1984, AM SOCIOL REV, V49,
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E J, V18, P15, DOI 10.1002/(SICI)1097-0266(199707)18:1+<15::AID-SMJ916>3.3.CO;2T; Pacheco-de-Almeida G, 2010, STRATEGIC MANAGE J, V31, P1498, DOI 10.1002/smj.8
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OI 10.1111/j.1540-6520.2008.00283.x; Data base (COMPUSTAT)
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10.1590/S1807-76922014000100005 Management
SciELO B
razil Business & Economics
SCIELO:S1807-76922014000100005
J
Sampaio, Diego Barreiros Dutra; Sobral, Filipe
Speak now or for
ever hold your peace?: an essay on whistleblowing and its interfaces with the Br
azilian culture
BAR - Brazilian Administration Review
English research-article
whistleblowing; ethics; culture; Brazil; ethical
decision-making
Since the last decade corporate
scandals have drawn public attention to the importance of whistleblowers, result
ing in the creation of policies and statutes which rely heavily on whistleblowin
g, especially in the United States. A common assumption behind these efforts is
that whistleblowing produces benefits to society at large, as it promotes a more
ethical work environment. Still, little is known about many aspects of the deci
sion to blow the whistle on a wrongful act. Particularly in Brazil, where the to
pic remains neglected by researchers, specific cultural elements may hinder whis
tleblowing behaviors and limit the generalization of findings from previous stud
ies, which have almost always been based on Anglo-Saxon country context. By expl
oring this gap, this essay discusses some antecedents of internal whistleblowing
and proposes a comprehensive framework which integrates organizational, individ
ual and situational influences in order to allow for a further understanding of
the phenomenon and its cultural interfaces, as well as to provide practitioners
and researchers with new insights and perspectives on the topic.
[Sobral, Filipe] Fundao Getlio Vargas, Brazil
Sobral, Filipe/A-5720-20
16
Sobral, Filipe/0000-0002-9900-9464
Ahmad S, 2011, Internal auditors
and internal whistleblowing intentions: a study of organizational, individual,
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HS, 2009, J BUS ETHICS, V85, P545, DOI 10.1007/s10551-008-9788-y; Dworkin TM, 1
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ings... 83
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10.1590/S1807-76922013000400002
Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922013000
400002
J
Scaraboto, Daiane; Pereira, Severino Joaquim Nunes
Rhetoric
al strategies of consumer activists: reframing market offers to promote change
BAR - Brazilian Administration Review English research-article
online a
ctivism; consumer identity; change; netnography; rhetorical strategies
Consumer researchers have most frequently looked at the influence the marketplac
e has on consumers identity projects, while the reverse process - how consumers
identity projects influence the marketplace and general culture - is an import
ant issue that has received less attention. Aiming to contribute to the developm
ent of this literature, we conduct a qualitative netnographic investigation of t
he Fat Acceptance Movement, an online-based movement led by consumer-activists w
ho attempt to change societal attitudes about people who are fat. Our main goal

is, therefore, to investigate how consumer activists who congregate online, that
is, cyberactivists, reframe market offers while attempting to promote market an
d cultural change. We identify several rhetorical strategies employed by online
consumer activists in their quests to change themselves, other consumers, and th
e broader culture. Our findings advance consumer research on how consumers may m
obilize resources to initiate and promote self-, market-, and cultural transform
ations.
[Pereira, Severino Joaquim Nunes] Universidade F
ederal Rural do Rio de Janeiro, Brazil; [Scaraboto, Daiane] Pontificia Universid
ad Catlica de Chile, Chile
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t P&G know what you think of their website for girls
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10.1590/S1807-76922013000400003 Management
SciELO Brazil
Business & Economics
SCIELO:S1807-76922013000400003
J
Freitas, Abner de Pinho Nogueira; Minardi, Andrea Maria Accioly Fonseca
The impact of credit rating changes in Latin American stock markets
BAR - Brazilian Administration Review English research-article
rating c
hange announcement; Credit Watch; event study
Our obje
ctive is to examine whether a rating change or Credit Watch announcement has a s
ignificant impact on Latin American stock prices. We conducted an event study to
analyze stock market reaction to such news in the four major Latin American eco
nomies: Argentina, Brazil, Chile and Mexico. We find similar results to those pr
eviously observed in the literature, wherein the impact is quite significant for
rating downgrades but less relevant for rating upgrades and Credit Watches. We
also run cross section regressions to investigate which variables best explain t
he impact rating changes announcements have on stock prices in these countries.
The results indicate that the most significant variable is the absolute change i
n the number of notches for downgrades. We conclude that credit ratings are rele
vant information in Latin America.
[Minardi, Andrea
Maria Accioly Fonseca] Insper Instituto de Ensino e Pesquisa, Brazil; [Freitas,
Abner de Pinho Nogueira] Insper Instituto de Ensino e Pesquisa, Brazil
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82.00322; Ee B. C. B., 2008, The impact of credit watch and bond rating changes
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LTHAUSEN RW, 1986, J FINANC ECON, V17, P57, DOI 10.1016/0304-405X(86)90006-1; Jo
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italization (in USD millions); 2007, Proceedings; 2009, Use of creditwatch and o
utlooks; 2009, Proceedings of 26
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aneiro 1807-7692
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10.1590/
S1807-76922013000400005 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922013000400005
J
Dakessian, Leon Chant; Feldmann, Paulo Roberto
Multilatinas and
value creation from cross-border acquisitions:: an event study approach
BAR - Brazilian Administration Review English research-article
internat
ionalization; internalization theory; event study; multilatinas; abnormal return
s
The central proposition of this paper is to asse

ss the performance of cross-border acquisitions made by Multilatinas. Applying t


he event study method to a sample of 607 announcements of acquisitions during th
e period 1989-2011 by 182 Multilatinas from Argentina, Brazil, Chile, Colombia,
Mexico, Peru and Venezuela, we conclude that: (a) on average, these announcement
s have a neutral impact on the short-term returns to acquiring companies shareh
olders; (b) cross-sectional analysis reveals that relative size of the deals hav
e a negative and significant effect on investors reactions and; (c) unlike the
institutional distance between home and host countries, cultural distance matter
s, since it has a negative and significant effect on the perceptions that invest
ors have regarding the expected economic impact of acquirers cross-border merge
r and acquisition (M&A) decisions. Inasmuch as the market rationality assumption
that underlies the event study method has been questioned, future research line
s are proposed in order to search for alternative long-term performance construc
ts concerning M&A processes in general that can: (a) shed light on the reality o
f value creation (and destruction) from cross-border acquisitions made by Multil
atinas; and (b) contribute to strategy, international business and M&A theories
and practice.
[Feldmann, Paulo Roberto] Universidade d
e So Paulo, Brazil; [Dakessian, Leon Chant] Universidade de So Paulo, Brazil
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10.1590/S1807-76922013000400006 Management
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razil Business & Economics
SCIELO:S1807-76922013000400006
J
Cavazotte, Flvia; Moreno, Valter; Bernardo, Jane
Transformational
leaders and work performance: the mediating roles of identification and self-ef
ficacy
BAR - Brazilian Administration Review English
research-article
transformational leadership; identification; self-effica
cy; task performance; helping behaviors
In this study we
investigate the connections between transformational leadership and subordinate
formal and contextual performance among Brazilian employees. We also proposed a
nd tested two mediating processes through which transformational leaders would e
nhance the performance of their staff: stronger follower identification with the
leader and efficacy beliefs. These relations were tested with a sample of 107 m
anagers from a multinational company that operates in the financial sector. The
proposed structural equation model was assessed with Partial Least Squares (PLS)
techniques. The results suggest that perceived transformational leadership is a
ssociated with higher levels of task performance and helping behaviors. Moreover
, the proposed mediating processes were empirically supported. We discuss implic
ations for theory and practice.
[Moreno, Valter] Institu
to Brasileiro de Mercado de Capitais, Brazil; [Bernardo, Jane] Instituto Brasile
iro de Mercado de Capitais, Brazil; [Cavazotte, Flvia] Pontifcia Universidade Catli
ca do Rio de Janeiro, Brazil
Cavazotte, Flavia/N-5012-2014
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Carneiro, Jorge
BAR - Brazilian
Administration Review English editorial
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SCIELO:S1807-76922013000400001
J
Martins, Rodrigo C.; Hor-Meyll, Luis Fernando; Ferreira, Jorge Brantes
Factors affecting mobile users switching intentions: a comparative study betwee
n the brazilian and german markets
BAR - Brazilian
Administration Review English research-article
switching intentions; sa
tisfaction; mobile telephony; cross-cultural comparison; cultural distance
In the competitive wireless market, there are many drivers behind customer defec
tion. Switching barriers, service performance, perceived value in carriers offe
rs, satisfaction and other constructs can play a pivotal role in customer switch
ing processes among carriers. This study attempts to compare the influence of th
ese factors, taking into account cultural similarities and dissimilarities, betw
een Brazilian and German mobile users. A survey was conducted on two samples, co
mprising 202 users in Brazil and 200 users in Germany, with culture being employ
ed as a context variable to compare their behavior. Analysis by means of multi-g
roup structural equation modeling suggests that, in both countries, customer sat
isfaction, service performance and perceived value have important roles in defin
ing customer switching intentions, while switching barriers did not prove to hav
e significant effects upon switching behavior. The results also suggest that the
two cultures are sufficiently similar (considering the sample and the variables
involved in the model) to not present differences in the studied consumer behav
ior, except for the effect of service performance upon satisfaction.
[Hor-Meyll, Luis Fernando] Pontifcia Universidade Catlica do Rio de Janeiro, Brazi
l; [Ferreira, Jorge Brantes] Pontifcia Universidade Catlica do Rio de Janeiro, Bra
zil; [Martins, Rodrigo C.] Colgate-Palmolive, Brazil
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Vieira, Luciana Marques; Paiva, Ely Laureano; Finger, Andrew Beheregarai
; Teixeira, Rafael
Trust and supplier-buyer relationships: an empir
ical analysis
BAR - Brazilian Administration Review
English research-article
trust; supply chain partnership; supply chain ma
nagement; survey
This paper investigates if regio
nal differences are able to influence trust-based relationship with suppliers. I
t presents the results of a survey of 338 processing plants located in Western a
nd Asian countries using structural equation modeling. Findings suggest that sup
plier involvement in quality is taken for granted, but it is not related to trus
t or partnership. Regional differences may also affect the development of partne
rship in the supply chain. The two main aspects are the levels of trust and time
liness in Asian companies. These aspects bring implications for managers dealing
with international supply chains.
[Paiva, Ely Laur

eano] Fundao Getlio Vargas, Brazil; [Finger, Andrew Beheregarai] Universidade Feder
al de Alagoas, Brazil; [Vieira, Luciana Marques] Universidade do Vale do Rio dos
Sinos, Brazil; [Teixeira, Rafael] Universidade do Vale do Rio dos Sinos, Brazil
Teixeira, Rafael/J-3667-2013
Teixeira, Rafael/0000-0002-7643-6084
Oh J, 20
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SciELO Brazil Business
& Economics
SCIELO:S1807-76922013000300003
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Carrieri, Alexandre de Pdua; Diniz, Ana Paula Rodrigues; Souza, Eloisio M

oulin de; Menezes, Raquel Santos Soares


Gender and work: representations
of femininities and masculinities in the view of women brazilian executives
BAR - Brazilian Administration Review English research-article
feminini
ty; masculinity; business executive; gender; Brazil
The purpose of this article is to identify and analyze social representations of
femininity and masculinity, as reported by women business executives in Brazil.
For that, the research resorted to semi-structured interviews of sixty-four exe
cutives from seven Brazilian cities. As a technique for data analysis, this rese
arch utilized the theoretical and conceptual basis of French discourse analysis.
When gender issues become related to the specific qualities of being a woman an
d a business executive - or to the interfaces that gender may establish with an
individual s work - contradictions may emerge from the construction of a particu
lar thematic. Also, positive and negative aspects of being a female executive ex
ist, namely: (a) representations of an executive; (b) feminine competency and in
competency; (c) dilemmas regarding sensitivity; (d) conflicts involving seductio
n power; (e) omissions, prejudice and violence suffered by women at work; and (f
) motherhood.
[Diniz, Ana Paula Rodrigues] Universidad
e Federal de Minas Gerais, Brazil; [Souza, Eloisio Moulin de] Universidade Feder
al do Esprito Santo, Brazil; [Carrieri, Alexandre de Pdua] Universidade Federal de
Minas Gerais, Brazil; [Menezes, Raquel Santos Soares] Universidade Federal de M
inas Gerais, Brazil
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onstrucionista 70
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SciELO Brazil Business & Economics
SCIELO:S1807-76922013000300004
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Pinto, Marcelo Machado Barbosa; Souza, Yeda Swirski de
From gar
ment to fashion production: an analysis of the evolution of the apparel industry
in Brazil
BAR - Brazilian Administration Review
English research-article
fashion; fashion apparel; global apparel value c
hain; fashion apparel value chain; cultural economy
This study aims at contributing to the analysis of the evolution of apparel indu
stry in Brazil by answering the following questions: (a) Does global sourcing st
ill explain the value upgrading process in the apparel production chains?; (b) A
re there new sources of value upgrading to be considered?; (c) Is the dynamics o
f the apparel production pervaded by a phenomenon that is strongly related to a
cultural and creative know-how? Two theoretical approaches are considered to unv
eil the value upgrading process in the apparel production: (a) theory about glob
al value chains and (b) studies about cultural and creative industries. To inves
tigate the research questions we analyzed the case of the Brazilian apparel indu
stry evolution through the use of a methodological perspective nurtured by aspec
ts of grounded theory. The findings of this study indicate that companies are ab
le to upgrade not only through improvements in manufacturing steps but also by m
eans of incorporating elements of cultural distinction in the apparel production
. Analysis of the Brazilian case led us to propose an integrative theoretical ap
proach where elements of the global apparel value chains are combined with studi
es of cultural and creative industries. We consider that an integrative approach
can better explain value creation in the apparel industry in a context of new m
arkets, where there is not only the development of apparel manufacturing cluster
s but also the emergence of a unique and local fashion apparel chain.
[Souza, Yeda Swirski de] Universidade do Vale do Rio dos Sinos, Brazil; [Pinto,
Marcelo Machado Barbosa] Universidade Federal de Santa Maria, Brazil
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ue Brasil, V376, P7; Charmaz K., 2006, Constructing grounded theory: A practical
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l apparel value chain: what prospects for upgrading by developing countries; Kaw
amura Y., 2006, Fashion-ology: an introduction to fashion studies; Michault J.,
2009, The New York Times; Nika C., 2010, Diane Von Furstenberg: "the future look
s best in Brazil"; Pasqual D. S., 2010, A origem do SPFW; Pinto M. M. B., 2011,
Redige, V2, P1; Pinto M. M. B., 2011, From basic to fashion in the apparel indus
try: a study about upgrading in value chains; Pontual M., 2011, MdeMulher; Pontu
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/0042098010392080; YIN R. K., 2006, Estudo de caso: planejamento e mtodos; JHSF;
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2003, Proceedings of the; 2010, Institutional Empresa; 2011, Breve histrico; His
trico 62
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SCIELO:S1807-76922013000
300005
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Silva, Vincius Augusto Brunassi; Saito, Richard; Barbi, Fernando Carvalha
es
The role of bond covenants and short-term debt: evidence from Br
azil
BAR - Brazilian Administration Review English
research-article
covenants; agency conflict; short-term debt; growth oppo
rtunities and leverage
This paper examines the role of
financial covenants as substitutes for short-term debt and a possible trade off
between short-term debt and long-term debt, especially for companies with growth
opportunities. Using a sample of 159 corporate bonds issued on the Brazilian Ma
rket, we found evidence that: first, financial covenants and short-term debt are
substitute tools to minimize agency conflict, as per literature confirming that
stronger financial covenants could limit the possible expropriation of debt hol
ders and in exchange debt holders may be willing to lend at longer terms and; se
cond, companies with growth opportunities are willing to exchange short-term deb
t for long-term debt under the presence of covenants. Most importantly, this doe

s not seem to be a restriction for financing growth opportunities.


[Saito, Richard] Fundao Getlio Vargas, Brazil; [Barbi, Fernando Carvalhaes] Fundao Ge
tlio Vargas, Brazil; [Silva, Vincius Augusto Brunassi] Fundao Getlio Vargas, Brazil
Adam T., 2003, The investment opportunity set and its proxy variables: theory an
d evidence; Anderson CW, 1999, J FINANC ECON, V51, P45, DOI 10.1016/S0304-405X(9
8)00043-9; Johnson SA, 2003, REV FINANC STUD, V16, P209, DOI 10.1093/rfs/16.1.20
9; Billett MT, 2007, J FINANC, V62, P697, DOI 10.1111/j.1540-6261.2007.01221.x;
BARCLAY MJ, 1995, J FINANC, V50, P609, DOI 10.2307/2329421; Chava S, 2008, J FIN
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ECON, V7, P117, DOI 10.1016/0304-405X(79)90011-4; Bazzana F., 2009, The role of
covenants in public and private debt; Childs PD, 2005, J FINANC ECON, V76, P667,
DOI 10.1016/j.jfineco.2004.06.012; Demerjian P. R. W., 2007, Financial ratios a
nd credit risk: the selection of financial ratio covenants in debt contracts; Fi
lgueira A. L. L., 2001, An analysis of Brazilian bond indentures after the econo
mic stabilization; Goyal V. K., 2003, Journal of Financial Intermediation, V14,
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; Myers S. C., 1977, Journal of Financial Economics, V5; RAJAN RG, 1995, J FINAN
C, V50, P1421, DOI 10.2307/2329322; Saito R., 2007, Revista de Administrao da USP,
V42, P280; Sanvicente A. Z., 2002, Revista da CVM, P63; Silva A. H. C., 2008, E
scolha de prticas contbeis no Brasil: uma anlise sob a tica da hiptese dos covenants
contratuais; ZELLNER A, 1962, J AM STAT ASSOC, V57, P348, DOI 10.2307/2281644
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SCIELO:S1807-76922013000300006
J
Forte, Denis; Barros, Lucas Ayres; Nakamura, Wilson Toshiro
Determinants of the capital structure of small and medium sized Brazilian enterp
rises
BAR - Brazilian Administration Review English
research-article
small and medium enterprises (SMEs); capital structure;
leverage; corporate finance
This research investigat
es the determinants of the capital structure of small and medium enterprises (SM
Es) using a unique database that includes over 19,000 Brazilian firms and spans
13 years of data. The econometric analysis employs the System Generalized Method
of Moments estimator (GMM-Sys) and two strong results emerge: (a) profitability
is negatively related to leverage, and (b) asset growth is positively related t
o leverage. Both results are consistent with the pecking order theory of capital
structure and suggest that SMEs tend to finance their expansion with debt only
after exhausting their internal resources. Additionally, we find weaker evidence
for the following: (a) size is positively related to leverage, which can be int
erpreted as evidence that larger firms have more access to credit markets; (b) r
iskier SMEs tend to be less financially leveraged, consistent with the bankruptc
y cost arguments from trade-off theories; and (c) the age of the firm is negativ
ely related to financial leverage, suggesting that older SMEs may be slightly mo
re conservative in their financing choices. Finally, the magnitude of the coeffi
cient of lagged leverage shows the high persistence of this variable and is comp
atible with the hypothesis that SMEs adjust their debt/equity ratio towards a ta
rget value, although at a low speed.
[Barros, Lucas A
yres] Universidade de So Paulo, Brazil; [Nakamura, Wilson Toshiro] Universidade P
resbiteriana Mackenzie, Brazil; [Forte, Denis] Universidade Presbiteriana Macken
zie, Brazil
Forte, Denis/B-3755-2010; Barros, Lucas/D-3825-2013
Forte, Denis/0000-0002-2933-2039; Barros, Lucas/0000-0002-9319-1306
Abor Jos
hua, 2008, Review of Accounting and Finance, V7, DOI 10.1108/14757700810874146;
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IS M, 1991, J FINANC, V46, P297; Lemmon ML, 2010, J FINANC QUANT ANAL, V45, P116
1, DOI 10.1017/S0022109010000499; Wintoki MB, 2012, J FINANC ECON, V105, P581, D
OI 10.1016/j.jfineco.2012.03.005; Aybar-Arias C, 2012, SMALL BUS ECON, V39, P977
, DOI 10.1007/s11187-011-9327-6; Shyam-Sunder L, 1999, J FINANC ECON, V51, P219,
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6/S0304-4076(98)00009-8; Michaelas N, 1999, SMALL BUS ECON, V12, P113, DOI 10.10
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Baker M, 2002, J FINANC, V57, P1, DOI 10.1111/1540-6261.00414; Frank MZ, 2003,
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riozzo A., 2009, J BUSINESS ENTREPREN, V21, P30; Cassar G., 2003, Accounting and
Finance, V43, P123; Coleman S., 2000, J BUS ENTREP, V12, P81; Colombo E., 2001,
Applied Economics,, V33, P1669; Daskalakis Nikolaos, 2008, APPL FINANCIAL EC, V
18, P87, DOI 10.1080/09603100601018864; Dewatripont M, 2003, J EUR ECON ASSOC, V
1, DOI 10.1162/154247603322493186; Dogra B., 2009, The IUP Journal of Applied Fi
nance, V15, P60; Oeztekin O, 2012, J FINANC ECON, V103, P88, DOI 10.1016/j.jfine
co.2011.08.014; Fluck Z., 2000, Where does the money come from?: The financing o
f small entrepreneurial enterprises; Fosberg R. H., 2004, Corporate Governance:
International Journal of Business in Society, V4, P31, DOI 10.1108/1472070041052
1943; Frank M. Z, 2008, HDB CORPORATE FINANC, V2, P135, DOI DOI 10.1016/B978-0-4
44-53265-7.50004-4; Gartner W.B., 2004, Handbook of entrepreneurial dynamics: th
e process of business creation; Hall G. C., 2004, J BUSINESS FINANCE A, V31, P71
1, DOI 10.1111/j.0306-686X.2004.00554.x; Homaifar G., 1994, J BUSINESS FINANCE A
, V21, P1, DOI 10.1111/j.1468-5957.1994.tb00302.x; JENSEN MC, 1976, J FINANC ECO
N, V3, P305, DOI 10.1016/0304-405X(76)90026-X; Jordan J., 1998, J BUSINESS FINAN
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E., 1999, Banque de France Bulletin Digest, P19; Kremp E., 1999, Corporate fina
nce in Germany and France: a joint research project of the deutsche Bundesbank a
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7; Mishra C. S, 1999, Entrepreneurship theory and practice, P53; MYERS SC, 1984,
J FINANC ECON, V13, P187, DOI 10.1016/0304-405X(84)90023-0; Nakamura W. T., 200
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Nguyen T., 2006, ASEAN EC B, V23, P192, DOI 10.1355/AE23-2D; Omer TC, 1999, NAT
L TAX J, V52, P699; Ozkan A., 2001, J BUSINESS FINANCE A, V28, P175, DOI DOI 10.
1111/1468-5957.00370; PETERSEN MA, 1994, J FINANC, V49, P3, DOI 10.2307/2329133;
RAJAN RG, 1995, J FINANC, V50, P1421, DOI 10.2307/2329322; Sanchez-Vidal J., 20
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ON, V5, P55; Voulgaris F., 2004, International Review of Applied Economics, V18,
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J., 2008, MANAGEMENT RES NEWS, V31, P959, DOI 10.1108/01409170810920666; 2001, A
nais ...; 2005, Anais; 2009, Proceedings of; 2004, Anais...
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Carneiro, Jorge
Editorial
BAR - Br
azilian Administration Review English editorial
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SCIELO:S1807-76922013000300001
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Isidro-Filho, Antonio; Guimares, Tomas de Aquino; Perin, Marcelo Gatterma
nn; Leung, Ricky C.
Workplace learning strategies and professional c
ompetencies in innovation contexts in Brazilian hospitals
BAR - Brazilian Administration Review English research-article
learning
strategies; professional competencies; innovation in services; hospitals; Brazi
l
Competencies mobilized by service providers form
an element of hospital services insofar as scientific and technological procedu
res that are part of the service become tangible. In view of the fact that hospi
tals have adopted Information and Communication Technologies (ICT), it would be
logical to assume that learning contributes towards acquiring competencies relat

ed to changes in hospitals resulting from the adoption of new technologies. This


paper aims to analyze relationships between workplace learning strategies and p
rofessional competencies after the adoption of innovations supported ICT in hosp
itals. Eleven interviews were carried out with professionals from three differen
t hospitals and identifying the professional competencies resulting from innovat
ions supported by ICT. This was followed by a cross-sectional survey involving 4
25 employees at the hospitals surveyed. The data analysis was undertaken by mean
s of structural equation modeling (SEM). The results confirm the hypothesis and
indicate that the performance of professional competences based on new ICT is de
termined by the way the respondents think, change and apply their knowledge, ski
lls and attitudes in the workplace by use of new information and communication t
echnologies.
[Guimares, Tomas de Aquino] Universidade
de Braslia, Brazil; [Perin, Marcelo Gattermann] Pontifcia Universidade Catlica do R
io Grande do Sul, Brazil; [Isidro-Filho, Antonio] Universidade de Braslia, Brazil
; [Leung, Ricky C.] University of Missouri, United States
Perin, M
arcelo/I-5292-2012;
Perin, Marcelo/0000-0001-9008-6802; Guimaraes, Tomas/000
0-0001-9261-2407
ABBAD GS, 2004, PSICOLOGIA ORG TRABA, P237; Ford EW, 201
0, J HEALTHC MANAG, V55, P175; Hunter CL, 2008, J ADV NURS, V62, P657, DOI 10.11
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zzi RP, 1998, ORGAN RES METHODS, V1, P45, DOI 10.1177/109442819800100104; Lansis
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006, HEALTH CARE MANAGE R, V31, P289; Burke DE, 2004, HEALTH CARE MANAGE R, V29,
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, V26, P537, DOI 10.1016/S0048-7333(97)00030-9; Boaden Ruth, 2006, Health Serv M
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ndizagem, contexto, competncia e desempenho: um estudo multinvel; Byrne B.M., 2001
, Structural equation modeling with AMOS: Basic concepts, applications, and prog
ramming; Coelho Junior Francisco Antonio, 2008, Paidia (Ribeiro Preto), V18, P221,
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: a review and synthesis of the current literature; Djellal F, 2005, RES POLICY,
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3, DOI 10.1080/02642060701206959; FORNELL C, 1981, J MARKETING RES, V18, P39, DO
I 10.2307/3151312; Fraser D. M., 2006, LEARNING HLTH SOCIAL, V5, P194, DOI 10.11
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: the new wealth of nations; Goldman E., 2009, J WORKPLACE LEARN, V21, P555; Hai
r JF, 2009, Anlise multivariada de dados; Menachemi N, 2007, J HEALTHC MANAG, V52
, P398; Moraes V. V., 2010, Trocando o pneu com o carro andando: aprendizagem re
lacionada ao trabalho de novos prefeitos(as) e secretrios(as) municipais; Pantoja
M. J., 2004, Estratgias de aprendizagem no trabalho e percepes de suporte aprendiz
agem contnua: Uma anlise multinvel; Pantoja MJ, 2009, RAC ELECT, V3, P41; Spouse J,
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NT REV IND ORG PSYC, P83; Zarifian P, 2001, Objetivo competncia: por uma nova lgic
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propostas; Zietsma C, 2002, BRIT J MANAGE, V13, pS61, DOI 10.1111/1467-8551.13.s
2.6
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Gomes, Fbio Augusto Reis; Costa, Luciana de Andrade; Pupo, Ruth Carolina
Rocha
The equity premium puzzle: analysis in Brazil after the real pla
n
BAR - Brazilian Administration Review English
research-article
Brazil; equity premium puzzle; risk aversion; GMM
Our paper investigates whether there is evidence of an Equity Premium Puzzle (EP
P) in Brazil, applying two different methodologies. The EPP was identified by Me
hra and Prescott (1985) since the Consumption Capital Asset Pricing Model (CCAPM
), when calibrated with reasonable preference parameters, could not explain high
historical average risk premiums in the United States. In our first approach, w

e consider Mehra s (2003) model and calibrate the coefficient of risk aversion,
using 1995:2-2012:1 quarterly data. The Ibovespa index was used as a measure of
the market return, whereas the risk-free rate was proxied by the Selic interbank
rate and by the savings account rate. In our second approach, we propose a new
method to test the puzzle. We jointly estimate, via generalized method of moment
s, the parameters of interest using a moment condition that has not been previou
sly explored, as far as we are aware of. The two approaches produced a high risk
aversion coefficient, however the second approach indicated that we cannot reje
ct the hypothesis of the risk aversion coefficient being statistically equal to
zero. A possible explanation for this result might be that in Brazil the equity
premium is not statistically different from zero. Therefore there is no evidence
of EPP in Brazil for the studied period.
[Costa,
Luciana de Andrade] FUCAPE Business School, Brazil; [Pupo, Ruth Carolina Rocha]
Universit de Lausanne, Switzerland; [Gomes, Fbio Augusto Reis] FUCAPE Business Sch
ool, Brazil
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SCIELO:S1807-76922013000200003
J
Claro, Danny Pimentel; Laban Neto, Silvio Abraho; Claro, Priscila Borin d
e Oliveira
The enhancing impact of friendship networks on sales man
BAR - Brazilian Administration R
agers performance
eview English research-article
networks; sales; relationship marketing
This paper examines how relationships with friends moderate the impact of profes
sional networks on sales performance. Based on a sample of 204 sales managers in
a professional service company, this study presents evidence that friendship ne
tworks amplify the effect of sales forces professional networks on new product
sales as well as on prospecting and converting new deals. Our results offer impo
rtant insights into the socio-cognitive perspective of sales management literatu
re and suggest that firms should encourage managers to improve their friendships
in order to access valuable information that will enhance customer knowledge an
d support their sales efforts.
[Laban Neto, Silvio Abra
ho] Insper Instituto de Ensino e Pesquisa, Brazil; [Claro, Priscila Borin de Oliv
eira] Insper Instituto de Ensino e Pesquisa, Brazil; [Claro, Danny Pimentel] Ins
per Instituto de Ensino e Pesquisa, Brazil
Aiken L.
S., 1991, Multiple regression: Testing and interpreting interactions.; Rodan S,
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er PS, 2002, ACAD MANAGE REV, V27, P17, DOI 10.2307/4134367; Cummings JN, 2004,

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Age
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10.1590/S1807-76922013000200004
Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922013000
200004
J
Vizeu, Fabio; Matitz, Queila Regina Souza
Organizational s
acralization and discursive use of corporate mission statements
BAR - Brazilian Administration Review English research-article
corporat
e mission statement; organizational sacralization; corporate image; discursive u
se of corporate mission
The religious origin of organiza
tional behavior is not easy to recognize, nor are the implications of the Christ
ian heritage of concepts and ideas as applied to organizations. This paper seeks
to remedy this by investigating the theological roots of the mission concept. O
ur central argument is that corporate mission statements are sometimes used as m
anipulative communicative tools which seek organizational legitimacy through the
rhetorical inclusion of secularized Christian values. We find in Koselleck s (1
985) Conceptual History theoretical arguments by which to evaluate the bridge be
tween theological and corporate concepts of mission. Then, we discuss mission as
a theological concept, showing how it developed in modern societies and how its
discursive use in business can be evaluated. With an analysis based on Habermas
(1985) work, we conclude that, as a communicative tool, a corporate mission st
atement helps organizations manipulate meanings about their purposes and legitim
acy in Christianity-based societies. This process reveals how the mission concep
t contributes to increase organizational sacralization and represents a powerful
tool for improving a corporation s social image and as a consequence may induce
social consent.
[Matitz, Queila Regina Souza] Un
iversidade Positivo, Brazil; [Vizeu, Fabio] Universidade do Grande Rio, Brazil
Suddaby R, 2005, ADMIN SCI QUART, V50, P35, DOI 10.2189/asqu.2005.50.1.35; Ashfo

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, The Condition of Post modernity: An Enquiry into the origins of Cultural Chang
e; Ireland D., 1992, BUS HORIZONS, V35, P34; KOSELLECK R, 1985, Futures past: On
the semantics of historical time; Koselleck R., 2002, The practice of conceptua
l history; Kotelnikov V., 2010, Case study: Ford Motor Company: sustainable grow
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ourney towards sustainability 48
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S1807-76922013000200005 Management
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SCIELO:S1807-76922013000200005
J
Almeida, Stefnia Ordovs de; Mazzon, Jos Afonso; Dholakia, Utpal; Mller Neto,
Hugo
Participant diversity and expressive freedom in firm-managed and
customer-managed brand communities
BAR - Brazilian
Administration Review English research-article
brand communities; parti
cipant diversity; expressive freedom; consumer behavior
We examine differences between firm-managed and customer-managed brand communiti
es with a conceptual model explaining how demographic and psychographic diversit
y of participants and their degree of expressive freedom engender trust, learnin
g, and identification in the community, and affect firm-relevant outcomes. We te
st our hypotheses by estimating a structural equation model and conducting multi
ple sample analysis with survey data obtained from two leading XBOX brand commun
ities in Brazil. Results reveal that greater demographic and psychographic diver
sity hinder learning and trust in the community s manager, but expressive freedo
m has a positive impact on identification with the community. The levels of expr
essive freedom and demographic diversity are lower yet their respective effects
are stronger in the firm-managed community, whereas psychographic diversity is m

uch less, but it has stronger negative effects, in the customer-managed communit
y.
[Mazzon, Jos Afonso] Universidade de So Paulo, Bra
zil; [Dholakia, Utpal] Rice Universtity, United States; [Almeida, Stefnia Ordovs d
e] Pontifcia Universidade Catlica do Rio Grande do Sul, Brazil; [Mller Neto, Hugo]
Universidade Federal do Rio Grande do Sul, Brazil
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SciELO Brazil Business & Economics


SCIELO:S1807-76922013000200006
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Pacheco, Natlia Araujo; Lunardo, Renaud; Santos, Cristiane Pizzutti dos
A perceived-control based model to understanding the effects of co-production on
satisfaction
BAR - Brazilian Administration Review
English research-article
co-production; perceived control; information; r
efund choice; satisfaction
This article represents
an initial effort to analyze the complex linkages among co-production, perceived
control and satisfaction. Co-production refers to the consumer participation in
production activities and is here considered a proxy for behavioral control as
it allows consumers to have some control over the process of the desired product
or service. Considering the increase of co-production in consumption activities
, understanding the linkage between the control from the co-production process a
nd the satisfaction toward the related consumption may be quite useful to firms
interested in adopting such a managerial tool. Two experimental studies - one in
a service setting and the other in a product setting - show that co-production
positively affects customer s satisfaction through the mediating effect of perce
ived control. Information gain and refund choice, representing cognitive and dec
isional controls respectively, also enhance customers perceived control.
[Lunardo, Renaud] Bordeaux Ecole de Management, France; [Santos, Cristiane Pizzu
tti dos] Universidade Federal do Rio Grande do Sul, Brazil; [Pacheco, Natlia Arau
jo] Universidade Federal do Rio Grande do Sul, Brazil
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ayam K, 2004, PSYCHOL MARKET, V21, P463, DOI 10.1002/mar.20014; Namasivayam K.,
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16/S0010-8804(03)90267-9; OLIVER RL, 1994, J MARKETING, V58, P53, DOI 10.2307/12
51916; Peppers D., 1993, The one to one future: building relationships one custo
mer at a time; Peterson C., 1993, Learned helplessness: a theory for the age of
personal control; Rodin J., 1990, SELF DIRECTEDNESS CA, P1; ROTTER JB, 1966, PSY
CHOL MONOGR, V80, P1; SAWYER AG, 1975, J CONSUM RES, V1, P20, DOI 10.1086/208604
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HOL, V18, P157, DOI 10.1037/h0030851; THOMPSON SC, 1981, PSYCHOL BULL, V90, P89,
DOI 10.1037/0033-2909.90.1.89; Verhoef PC, 2003, J MARKETING, V67, P30, DOI 10.
1509/jmkg.67.4.30.18685; Wikstrom S., 1996, EUR J MARKETING, V30, P6, DOI 10.110
8/03090569610118803; Witt LA, 2000, HUM RELAT, V53, P341; Woodruff Robert B., 19
83, J MARKETING RES, V20, P296, DOI DOI 10.2307/3151833; WORTMAN CB, 1975, J PER
S SOC PSYCHOL, V31, P282, DOI 10.1037/h0076305; 2011, [No title captured]; 2010,
[No title captured]
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10.1590/S1807-76
922013000200007 Management
SciELO Brazil Business & Economics
SCIELO:S
1807-76922013000200007
J
Carneiro, Jorge
BAR - Brazilian
Administration Review English editorial
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ANPAD - Associao Nacional de Ps-Graduao e Pes
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10.1590/S1807-76922013000200001 Manageme
nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922013000200001
J
Lazzarini, Sergio G.; Brito, Luiz A. L.; Chaddad, Fabio R.
Conduits of innovation or imitation?assessing the effect of alliances on the per
sistence of profits in U.S. firms
BAR - Brazilian
Administration Review English research-article
alliances; persistence;
sustainability; performance
This paper examines if a
firm s alliances affect the persistence of its financial performance. The liter
ature suggests two conflicting views concerning this effect. In particular, acce
ss to resources and innovation and the risk of imitation from alliances can have
different impacts on performance. In our empirical analysis, based on a panel o
f 509 firms covering the years 1992 to 2002, return on assets was regressed on t
he number of alliances and other control variables using hierarchical linear mod
eling. Results support the positive view of alliances as mechanisms to sustain c
ompetitive advantage and escape from competitive disadvantage through access to
external, valuable resources held by other firms. Alliances also help firms to c
onstantly innovate and buffer themselves from external shocks that erode existin
g advantages. Our results, however, may be specific to the period and the instit
utional context under consideration and we do not distinguish between types, pur
poses and "strength" of alliances. We contribute to the debate about profit pers
istence by examining one particular factor that has been neglected in the litera
ture: the extent to which firms engage in alliances with other actors. From a ma

nagerial perspective, our study shows that alliances can be used as an effective
tool to support superior performance or avoid lock-in into inferior performance
.
[Brito, Luiz A. L.] Fundao Getlio Vargas, Brazil; [
Chaddad, Fabio R.] University of Missouri, United States; [Lazzarini, Sergio G.]
Insper Instituto de Ensino e Pesquisa, Brazil
HAMEL G,
1991, STRATEGIC MANAGE J, V12, P83, DOI 10.1002/smj.4250120908; Chesbrough HW,
1996, HARVARD BUS REV, V74, P65; Eisenhardt KM, 1996, ORGAN SCI, V7, P136, DOI 1
0.1287/orsc.7.2.136; HAGEDOORN J, 1994, STRATEGIC MANAGE J, V15, P291, DOI 10.10
02/smj.4250150404; Lavie D, 2007, STRATEG MANAGE J, V28, P1187, DOI 10.1002/smj.
637; Mesquita LF, 2008, STRATEGIC MANAGE J, V29, P913, DOI 10.1002/smj.699; Meno
n T, 2003, MANAGE SCI, V49, P497, DOI 10.1287/mnsc.49.4.497.14422; Nakamura M, 1
996, INT J IND ORGAN, V14, P521, DOI 10.1016/0167-7187(95)00508-0; Wiggins RR, 2
002, ORGAN SCI, V13, P82, DOI 10.1287/orsc.13.1.81.542; Lee GK, 2007, STRATEGIC
MANAGE J, V28, P17, DOI 10.1002/smj.566; Wiggins RR, 2005, STRATEGIC MANAGE J, V
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J882>3.0.CO;2-Z; Villalonga B, 2004, J ECON BEHAV ORGAN, V54, P205, DOI 10.1016/
j.jebo.2003.07.001; Misangyi VF, 2006, STRATEGIC MANAGE J, V27, P571, DOI 10.100
2/smj.530; Hagedoorn J, 2002, RES POLICY, V31, P477, DOI 10.1016/S0048-7333(01)0
0120-2; McGahan AM, 1999, J IND ECON, V47, P373; Hofmann DA, 1997, J MANAGE, V23
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smj.478; Anand BN, 2000, STRATEGIC MANAGE J, V21, P295, DOI 10.1002/(SICI)1097-0
266(200003)21:3<295::AID-SMJ91>3.3.CO;2-F; Liebeskind JP, 1996, ORGAN SCI, V7, P
428, DOI 10.1287/orsc.7.4.428; McNamara G, 2003, STRATEGIC MANAGE J, V24, P261,
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J FINANC ECON, V46, P199, DOI 10.1016/S0304-405X(97)00029-9; Waring GF, 1996, AM
ECON REV, V86, P1253; Dyer JH, 2000, STRATEGIC MANAGE J, V21, P345, DOI 10.1002
/(SICI)1097-0266(200003)21:3<345::AID-SMJ96>3.0.CO;2-N; Dyer JH, 2006, STRATEGIC
MANAGE J, V27, P701, DOI 10.1002/smj.543; Rothaermel FT, 2007, ORGAN SCI, V18,
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/(SICI)1097-0266(199803)19:3<193::AID-SMJ949>3.3.CO;2-3; Roberts PW, 1999, STRAT
EGIC MANAGE J, V20, P655, DOI 10.1002/(SICI)1097-0266(199907)20:7<655::AID-SMJ44
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, 1985, INT J IND ORGAN, V3, P379, DOI 10.1016/0167-7187(85)90031-1; Contractor
FJ, 1988, COOPERATIVE STRATEGI, P3; D Aveni R.A., 1994, HYPERCOMPETITION; GOMESC
ASSERES B, 1994, HARVARD BUS REV, V72, P62; JACOBSEN R, 1988, STRATEGIC MANAGE J
, V9, P415, DOI 10.1002/smj.4250090503; Leonard-Barton D, 1995, Wellsprings of K
nowledge: Building and Sustaining the Sources of Innovation; McGahan AM, 1997, S
TRATEGIC MANAGE J, V18, P15, DOI 10.1002/(SICI)1097-0266(199707)18:1+<15::AID-SM
J916>3.3.CO;2-T; Mueller D. C., 1986, PROFITS LONG RUN; PETERAF MA, 1993, STRATE
GIC MANAGE J, V14, P179, DOI 10.1002/smj.4250140303; Porter M., 1985, COMPETITIV
E STRATEGY; Porter ME, 1996, HARVARD BUS REV, V74, P61; PORTER ME, 1990, HARVARD
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ons and data analysis methods; RUMELT RP, 1991, STRATEGIC MANAGE J, V12, P167, D
OI 10.1002/smj.4250120302; Singer J. D., 2002, Applied longitudinal data analysi
s: modeling change and event occurrence; Thomas LG, 2009, STRATEG ORGAN, V7, P38
7, DOI 10.1177/1476127009348561; Xin KR, 1996, ACAD MANAGE J, V39, P1641, DOI 10
.2307/257072
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SCIELO:S1807-76922013000100002
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Carneiro, Jorge
BAR - Brazilian

Administration Review English editorial


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10.1590/S1807-76922013000100001 Manageme
nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922013000100001
J
Carvalhal, Andre; Leal, Ricardo Pereira Cmara
The world financ
ial crisis and the international financing of Brazilian companies
BAR - Brazilian Administration Review English research-article
financia
l crisis; international corporate financing; capital structure; Brazilian listed
firms
The world financial crisis initiated in 2008 may
have affected the international financing mix of firms in Brazil and their dete
rminants, given its aftereffects. Financial crisis are recurrent events with var
ying degrees of severity. Many public Brazilian firms use international financin
g in their capital structure mix and it is relevant to understand their behavior
during international crises. Thus, our goal was to investigate the foreign fina
ncing mixes of Brazilian listed companies before (2004) and during the 2008 worl
d financial crisis by means of descriptive and probit regression analyses of the
ir components and determinants at the end of these years. Brazilian companies us
age of Eurobonds fluctuates with the value of the real (R$) and is still small c
onsidering the size of Brazil s economy. Short-term financing and bank loans, do
mestic and foreign, decreased in 2008 and were replaced by domestic and internat
ional bonds and American Depository Receipts (ADRs). Firms with foreign sharehol
ders more often resorted to foreign capital markets and their presence became a
more important determinant in 2008, while the other determinants did not change.
Firms that employ international debt tend to use all other sources of financing
more often. International bank loans may be the first step to reduce internatio
nal financing constraints.
[Leal, Ricardo Pereira Cm
ara] Universidade Federal do Rio de Janeiro, Brazil; [Carvalhal, Andre] Pontifcia
Universidade Catlica do Rio de Janeiro, Brazil
Acharya
V., 2009, Restoring financial stability: How to repair a failed system; Gorton G
, 2012, J FINANC ECON, V104, P425, DOI 10.1016/j.jfineco.2011.03.016; Levine R,
2012, INT REV FINANC, V12, P39, DOI 10.1111/j.1468-2443.2011.01133.x; Ivashina V
, 2010, J FINANC ECON, V97, P319, DOI 10.1016/j.jfineco.2009.12.001; Acharya VV,
2011, J FINANC, V66, P1177, DOI 10.1111/j.1540-6261.2011.01669.x; Dooley M, 200
9, J INT MONEY FINANC, V28, P1331, DOI 10.1016/j.jimonfin.2009.08.004; Brunnerme
ier MK, 2009, J ECON PERSPECT, V23, P77, DOI 10.1257/jep.23.1.77; Campello M, 20
10, J FINANC ECON, V97, P470, DOI 10.1016/j.jfineco.2010.02.009; Kalatzis AEG, 2
009, INT J PROD ECON, V120, P595, DOI 10.1016/j.ijpe.2009.04.009; BACHA E., 2009
, Como Reagir Crise: polticas econmicas para o Brasil; Barros L. A. B. C. de, 2008
, Revista Brasileira de Finanas, V6, P293; Barros O., 2009, Brasil ps-crise: agend
a para a prxima dcada; Costa C. M., 2008, Brazilian Business Review, V5, P144; Cri
sstomo Vicente Lima, 2009, Rev. econ. contemp., V13, P259, DOI 10.1590/S1415-9848
2009000200004; de Azevedo A.F.Z., 2009, CRIT PERSPECT INT BU, V5, P141; Eichengr
een B., 2008, Rescuing our jobs and savings: what G7/8 leaders can do to solve t
he global credit crisis; Frank M. Z, 2008, HDB CORPORATE FINANC, V2, P135, DOI D
OI 10.1016/B978-0-444-53265-7.50004-4; Gorton G. B., 2009, Slapped in the face b
y the invisible hand: banking and the panic of 2007 [Working Paper]; Gorton G. B
., 2009, Haircuts [Working Paper n. 9-15]; Helleiner E., 2010, GLOBAL FINANCE CR
ISI, P1; Kirch G., 2010, Restries ao crdito, tangibilidade e decises de investimento
; Leal R. P. C., 2010, Handbook on international corporate governance: Country a
nalyses, P317; Leal Ricardo Pereira Cmara, 2008, Rev. adm. empres., V48, P67, DOI
10.1590/S0034-75902008000400007; Leal RPC, 2007, LATIN AMER DEVELOP, P213; Lima
F. G., 2011, Journal of International Finance and Economics, V11, P154; Portal
Mrcio Telles, 2012, Rev. contab. finan., V23, P19, DOI 10.1590/S1519-7077201200010
0002; Roubini N., 2009, Foreign Policy, V170, P63; Shiller R. J., 2009, Foreign
Policy, V170; Sternberg L., 2011, INT J DISCI GOV, V8, P213; Tanoue L., 2010, Ca
pital Aberto, V8, P17; Terra Maria Cristina T., 2003, Rev. Bras. Econ., V57, P44
3, DOI 10.1590/S0034-71402003000200006; Zimmermann H., 2010, GLOBAL FINANCE CRIS
I, P170; 2009, Revista de Administrao - RAUSP, V44, P173; Informaes sobre as Companh
ias Abertas; Base de dados; 2009, The Financial Crisis. Reform and Exit Strategi

es; 2007, O financiamento externo no ciclo recente da economia brasileira [Worki


ng Paper LC/BRS/R. 183] 37
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SciELO Brazil Business & Economics
SCIELO:S1807-76922013000100003
J
Bressan, Valria Gama Fully; Braga, Marcelo Jos; Resende Filho, Moiss de And
rade; Bressan, Aureliano Angel
Brazilian credit union member groups: bo
rrower-dominated, saver-dominated or neutral behavior?
BAR - Brazilian Administration Review English research-article
credit u
nion; member group domination; monetary benefits; panel data
Theoretical models concerning Credit Unions (CUs) suggest that the type of CU do
mination determines the way it allocates the monetary value it generates. A borr
ower- (saver-) dominated CU benefits borrower (saver) members at the expenses of
saver (borrower) members, and a neutral CU equally benefits its member groups.
This paper applies direct measure of monetary benefits to each member group (Pat
in & McNiel, 1991a) to test for the existence of dominated behavior in Brazilian
CUs, and is the first to apply panel data regressions to identify the determina
nts of CUs behavior. We use a unique panel data with 40,664 observations taken f
rom 533 CUs affiliated with the largest Brazilian cooperative network. Results i
ndicate Brazilian CUs are dominated by borrowers, but behave close to neutrality
. Panel regression estimates show that common or multiple bond type, size and ov
erdue loans of a CU have no effect on its behavior, the greater the total amount
of loans over social capital and adjusted equity over total assets are the more
likely a CU is borrower dominated, and the greater the age and current operatio
nal expenses over total asset of a CU are the more likely a CU is saver dominate
d.
[Braga, Marcelo Jos] Universidade Federal de Viosa
, Brazil; [Resende Filho, Moiss de Andrade] Universidade de Braslia, Brazil; [Bres
san, Valria Gama Fully] Universidade Federal de Minas Gerais, Brazil; [Bressan, A
ureliano Angel] Universidade Federal de Minas Gerais, Brazil
Resende
Filho, Moiss/I-4200-2013; Bressan, Aureliano/H-4799-2012
Resende Filho, Moiss/0000
-0002-5004-2685; Gama Fully Bressan, Valria/0000-0001-6340-9717; Bressan, Aurelia
no/0000-0002-9333-3394 SMITH DJ, 1981, J FINANC, V36, P519, DOI 10.2307/2327039
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i BH, 1999, ECONOMET THEOR, V15, P814; Hansen CB, 2007, J ECONOMETRICS, V140, P6
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scher K. P., 2000, Deposit insurance and moral hazard in financial cooperatives;
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ers T., 1990, Review of Business and Economic Research, V26, P38; Leggett K. J.,
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rural areas with financial services: lessons from financial cooperatives in Braz
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I 10.1080/00036849108841034; PATIN RP, 1991, REV SOC ECON, V49, P37; Richardson
D. C., 2002, Pearls monitoring system; SMITH DJ, 1986, APPL ECON, V18, P959, DOI
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ES M. M., 2007, Microfinanas: o papel do Banco Central do Brasil e a importncia do
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sis of cross section and panel data
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Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922013000
100004
J
Scheible, Alba Couto Falco; Bastos, Antnio Virglio Bittencourt

An examination of human resource management practices influence on Organization


al Commitment and Entrenchment
BAR - Brazilian Administ
ration Review English research-article
commitment; entrenchment; HRM pr
actices
This study sought to understand how the employee
perceptions of human resource management practices influence both organizationa
l affective commitment and entrenchment. It represents advancement towards discr
iminant validity of such linkages that develop between individuals and the organ
izations they work for. A survey of 307 participants was conducted in an Informa
tion Technology company in Brazil. It was found that affective commitment has a
strong and positive relationship with perceptions of HRM practices, while entren
chment is also related, but in a very weak fashion. Training and development pra
ctices showed better fit with the expected results of such practices in the orga
nization studied, strongly affecting commitment, but not enhancing entrenchment.
Even if not generalizable, these results strengthen the research stream that de
fends that commitment and entrenchment are separate constructs.
[Scheible, Alba Couto Falco; Bastos, Antnio Virglio Bittencourt] Universidade Feder
al da Bahia, Brazil
Cooper-Hakim A, 2005, PSYCHOL BU
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Theory, research and application; Meyer J.P., 1991, HUMAN RESOURCE MANAG, V1, P
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The psychology of commitment, absenteeism, and turnover; OREILLY C, 1986, J APPL
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..; 2008, Anais...; 2002, Anais...; 2006, Anais 49


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SciELO Brazil Business & Economics
SCIELO:S
1807-76922013000100005
J
Ferreira, Rodrigo Rezende; Abbad, Gardnia
Training needs a
ssessment: where we are and where we should go
BAR. Bra
zilian Administration Review
English research-article
literature revie
w; training needs; work relations; learning at work; personnel management
The aim of this article is to systematically review Training Needs Assessment (T
NA) scientific literature. Based on two research questions (where are we? where
should we go?), we hoped to evaluate the current state of scientific production
on TNA and to point out some possible developments. The following databases were
consulted: Web of Knowledge, Ovid, Proquest, Wiley Online Library, Emerald, Psy
cNet, CAPES Database and Scielo. Fifty-One articles were analyzed. The results s
how that: (a) there is little agreement on how to measure training needs; (b) mo
st of the current TNA models and methods are reactive and do not consider contex
tual factors and multiple levels of analysis in a proactive way; (c) there are g
aps in TNA and a need for theoretical definitions; (d) there is little concern w
ith building theories and concepts related to TNA. Based on these findings, we p
oint out that TNA practice and research should: (a) be based exclusively on meas
urable human competences gaps, in multiple possible levels of analysis; (b) not
focus only on individual professional roles, but also on internal and external c
ontextual factors that can be important in the future; (c) discuss and criticize
in depth what work needs, training needs and training needs assessment mean; (d
) elaborate and test TNA theories, concepts, models and methods.
[Ferreira, Rodrigo Rezende] Universidade de Braslia - UnB, Braslia, Brazil; [Abbad
, Gardnia] Universidade de Braslia - UnB, Braslia, Brazil
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d D, 2004, INT J NURS STUD, V41, P471, DOI 10.1016/j.ijnurstu.2003.12.003; Hanss
on B, 2007, PERS REV, V36, P311, DOI 10.1108/00483480710726163; Hicks C, 1997, J
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Rio d

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t P. C., 1992, J MANAGEMENT DEV, V11, P16, DOI 10.1108/02621719210014527
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Business
& Economics
SCIELO:S1807-76922013000100006
J
Cabral, Sandro; Saussier, Stphane
Organizing Prisons throu
gh Public-Private Partnerships: a cross-country investigation
BAR - Brazilian Administration Review English research-article
public-p
rivate partnerships; contractual choices; private prisons
In this paper, we analyze the private participation in prison services in three
countries: Brazil, France, and the United States. We highlight striking differen
ces in efficiency between these countries and argue that the explanation for the
se differences is not restricted to the way property rights are distributed (i.e
.public vs. private management). Instead, our analysis suggests that understandi
ng those differences also requires an analysis of the incentives provided by con
tractual choices as well as decision and revenue rights distribution and institu
tional constraints. The theoretical literature usually analyzes these blocks sep
arately, and often focuses on property rights distribution. We argue that an eff
icient arrangement is the result of the way these elements are combined, giving
rise to a distinctive governance structure.
[Saussie
r, Stphane] Universit Paris 1 Panthon-Sorbonne, France; [Cabral, Sandro] Universida

de Federal da Bahia, Brazil


Bajari P, 2001, RAND J E
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345
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razil Business & Economics
SCIELO:S1807-76922013000100007

J
Peci, Alketa; Quintella, Luciano; Cardoso, Ricardo Lopes
Auditing government-nonprofit relations in the Brazilian post-reformist context
BAR - Brazilian Administration Review English research-article
control;
theory of audit explosion; reform; superior audit institutions (SAIs)
Recent decades have been marked by a rising interaction between the State and no
nprofits in order to address increasingly complex public issues. Government-nonp
rofit relations were guided by a complex and diverse legal framework, that trans
formed not only the implementation of public policies, but also the auditing pra
ctices and control of such relations. Previous studies have shown the influence
of NPM reforms in auditing practices and institutions, of particular interest to
this research is the Theory of the Audit Explosion (TEA). This paper analyzes t
he control of government-nonprofits relations, under the perspective of the TEA,
specifically trying to comprehend if there is a causal relationship between the
growth of government-nonprofit relations and the audit explosion in the Brazili
an context, as predicted by the theory. A field research, based on documentary d
ata and interviews, was undertaken in three Brazilian SAIs. The conclusions high
light the limitations of the explanatory capacity of TEA in Brazil. Although a f
ormal audit explosion was observed, as predicted by TEA, there are substantive b
arriers to the audit explosion. This is mainly due to the organizational and ins
titutional aspects related to governmental fund transfer entities. Such problems
reflect the poor quality of the partnerships themselves and might be a conseque
nce of political variables such as the spurious relationships of some parliament
ary members or public employees with partner NGOs.
[Quintella, Luciano] Fundao Getlio Vargas, Brazil; [Cardoso, Ricardo Lopes] Fundao Ge
tlio Vargas, Brazil; [Peci, Alketa] Fundao Getlio Vargas, Brazil
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; Carvalho A. A. Neto, 2007, Transferncias de recursos do oramento da Unio para org
anizaes no-governamentais: anlise dos procedimentos de concesso e controle (Monograph
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asil; Ferrarezi E, 2001, O novo marco legal do terceiro setor no Brasil; Giddens
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l na reforma do Estado, P87; Nicoll P., 2005, Audit in a democracy: the Australi
an model of public sector audit and its application to emerging markets; Nogueir
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00200010; OLIVEIRA M. D, 1994, Citizens: strengthening global civil society; PAE
S DE Paula A. P., 2005, Por uma nova gesto pblica; Peci A., 2007, Regulao no Brasil,
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er M, 1995, CRIT PERSPECT, V6, P317, DOI 10.1006/cpac.1995.1029; Power M., 2005,
OXFORD HDB PUBLIC MA, P326; Power M., 1994, AUDIT EXPLOSION; Rezende F. C., 200
8, International Public Management Review, V9, P16; REZENDE FLAVIO DA CUNHA, 200
4, Por que falham as reformas administrativas?; Rhydderch M, 2006, QUAL PRIM CAR
E, V14, P133; Ribeiro R. J. B., 2002, O controle externo federal no Brasil: uma
anlise do modelo de gesto frente s demandas do sistema scio poltico (Master s dissert
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TEODSIO A.S.S., 2008, Parcerias tri-setoriais na esfera pblica: perspectivas, imp
asses e armadilhas para a modernizao da gesto social no Brasil; Valentin J. R., 201

1, Convnios com ONGs: abordagem com nfase nas fragilidades, aplicando minerao de dad
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Dispe sobre a qualificao de pessoas jurdicas de direito privado, sem fi ns lucrativ
os, como Organizaes da Sociedade Civil de Interesse Pblico, institui e disciplina o
Termo de Parceria, e d outras providncias; 2002, Pesquisa de informaes bsicas munici
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anejamento, Oramento e Gesto; Banco de dados Agregados, Censo 2008
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SciELO Brazil Business
& Economics
SCIELO:S1807-76922012000400002
J
Demo, Gisela; Neiva, Elaine Rabelo; Nunes, Iara; Rozzett, Kesia
Human resources management policies and practices scale (HRMPPS): exploratory an
d confirmatory factor analysis
BAR - Brazilian Administ
ration Review English research-article
human resources policies; explor
atory factor analysis; confirmatory factor analysis; structural equation modelin
g
Given the strategic relevance of Human Resources
Management (HRM) in organizations and the lack of scientific instruments to mea
sure employees perceptions about policies and practices of HRM, this study aime
d to validate the Human Resources Management Policies and Practices Scale (HRMPP
S) through exploratory and confirmatory factor analysis using the maximum likeli
hood method. The study has a quantitative design, but also included qualitative
analysis required for the development of a scale. Employees from various organiz
ations composed a sample of 632 people. Scale reliability was assessed by Cronba
ch s alpha and Jreskog s rho. A six-factor model was generated showing high-reliab
ility and good fit. Construct validity was provided through convergent and discr
iminant analyses. The factors were consistent with the literature review and exp
lained about 58% of the construct s total variance. This study contributes to th
e scientific production in the area of Human Resources Management since HRMPPS c
an be used not only in relational studies but also as an evaluation instrument b
y managers who wish to improve their employees well-being as well as organizati
onal outcomes.
[Neiva, Elaine Rabelo] Universidade de B
raslia, Brazil; [Nunes, Iara] Universidade de Braslia, Brazil; [Demo, Gisela] Univ
ersity of California, United States; [Rozzett, Kesia] Universidade de Braslia, Br
azil
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T J MANPOWER, V28, P260, DOI 10.1108/01437720710755245; Winterton J., 2007, OXFO
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polticas de gesto de pessoas influenciam o bem-estar no trabalho? 72
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mics
SCIELO:S1807-76922012000400003
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Cupertino, Csar Medeiros; Martinez, Antnio Lopo; Costa Jr., Newton Carneir
o Affonso da
Accrual anomaly in the Brazilian capital market
BAR - Brazilian Administration Review English research-article
accrual
anomaly; earnings quality; persistence of accruals
This paper analyzes the phenomenon known as accrual anomaly in Brazil. In partic
ular, we examine two hypotheses: (a) that the earnings expectation included in t
he stock price fails to reflect the difference in persistence of the earnings co

mponents (accruals and cash flows); and (b) that the construction of a hedge por
tfolio by taking a long (short) position in assets with low (high) accruals gene
rates consistently abnormal returns. The data set includes nonfinancial firms li
sted on the BM&FBOVESPA between 1990 and 2008. The empirical tests required cond
ucting panel data regressions to identify the persistence of earnings and their
components; the Mishkin test to identify whether the market rationally prices ea
rnings; and the composition of a zero-investment (hedge) portfolio to analyze wh
ether a trading strategy based on accruals consistently provides abnormal positi
ve returns. The results indicate that the accrual component is not mispriced by
the Brazilian market, and that a trading strategy based on accruals does not pro
vide consistently positive returns. Although this evidence does not encourage ar
bitrage, the results are relevant from various perspectives. The methodology app
lied permitted identifying the quality of earnings and of their components, as w
ell as association between the components of earnings and returns.
[Martinez, Antnio Lopo] FUCAPE Business School, Brazil; [Costa Jr., Newton Carnei
ro Affonso da] Universidade Federal de Santa Catarina, Brazil; [Cupertino, Csar M
edeiros] Universidade Federal de Santa Catarina, Brazil
ABEL AB, 1983, J MONETARY ECON, V11, P3, DOI 10.1016/0304-3932(83)90011-9; Ali A
., 2000, J ACCOUNTING AUDITIN, V15, P161; Almeida J., 2009, Corporate Ownership
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6, J FINANC, V51, P1681, DOI 10.2307/2329534; Francis J, 2005, J ACCOUNT ECON, V
39, P295, DOI 10.1016/j.jacceco.2004.06.003; Clinch G, 2012, ACCOUNT FINANC, V52
, P377, DOI 10.1111/j.1467-629X.2010.00380.x; Khan M, 2008, J ACCOUNT ECON, V45,
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DOI 10.2308/accr.2004.79.2.355; Bradshaw MT, 2001, J ACCOUNTING RES, V39, P45,
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1.x; Chan K, 2006, J BUS, V79, P1041, DOI 10.1086/500669; Ball R, 2000, J ACCOUN
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9/cfm.v21.n1.7; 2006, Financial statement analysis also separate winners from lo
sers in Brazil 44
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Rio de Janeiro Rio de Janeiro 1807-769
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SCIELO:S1807-76922012000400004
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Vaz, Thalita Amorim; Machado, Srgio Jurandyr; Bortoluzzo, Adriana Bruscat
o
Demand for life annuities: a Brazilian perspective
BAR - Brazilian Administration Review English research-article
retireme
nt; annuity; provision for insufficient contributions; PROBIT
Because pension plans have been marketed using outdated technical premises, Braz
ilian insurance companies find themselves required to identify additional resour
ces to ensure their ability to meet future benefit payments obligations. When ca
lculating the additional amount of this provision, the parameters used are: mort
ality and disability decrements, the structure of interest rates, financial perf
ormance, cancellation fees and conversion rates. The aim of this study is to pre
sent the estimation of conversion rates based on a Probit Model. The data for th
is study was obtained through the transfer of restricted data from the portfolio
of a company with relevant activity in the Brazilian insurance market, includin
g a group of 14,511 individuals eligible for retirement in the period between Ja
nuary 1, 2005 and December 31, 2009. The resulting analysis of the data allows u
s to conclude that two factors - the volume of accumulated reserves and the clas
sification of prices as actuarially fair - increase the propensity of an individ
ual to convert resources upon retirement. In turn, retirement age and the need f
or liquidity reduce the propensity to convert resources upon retirement.
[Machado, Srgio Jurandyr] Insper Instituto de Ensino e Pesquisa, Brazil; [Bortolu
zzo, Adriana Bruscato] Insper Instituto de Ensino e Pesquisa, Brazil; [Vaz, Thal
ita Amorim] Insper Instituto de Ensino e Pesquisa, Brazil
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2005, AM ECON REV, V95, P1573, DOI 10.1257/000282805775014281; Benartzi S, 2011
, J ECON PERSPECT, V25, P143, DOI 10.1257/jep.25.4.143; Horneff WJ, 2010, J PENS
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dridge J. M, 2006, Introductory econometrics-A modern approach; YAARI ME, 1965,
REV ECON STUD, V32, P137, DOI 10.2307/2296058 13
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SCIELO:S
1807-76922012000400005
J
Barros, Lucia; Botelho, Delane
Hope, perceived financial risk a
nd propensity for indebtedness
BAR - Brazilian Administ
ration Review English research-article
hope; risk perception; propensit
y for indebtedness; consumer behavior
Hope is an impor
tant construct in marketing, since it is an antecedent of important marketing va
riables, such as trust, expectation and satisfaction (MacInnis & Mello, 2005). S
pecifically, literature suggests that hope plays an important influence in risk
perception (MacInnis & Mello, 2005) and propensity for indebtedness (Fleming, 20
08). Thus, we aim to investigate the relationships among hope, risk perception r
elated to purchasing and consumption and propensity for indebtedness by conducti
ng two empirical studies. The first is a laboratory experiment, which accessed h
ope and risk perception of getting a mortgage loan. The second is a survey, inve
stigating university students propensity to get indebted to pay for their unive
rsity tuition, analyzed through the Structural Equations Modeling method. These
studies found that higher levels of hope predicted an increase in the propensity
to accept the mortgage loan, independent of actual risks, and an increase in th
e propensity of college students to get indebted to pay for their studies. In ad
dition, the first study suggests that hope may lead to a decrease in risk percep
tion, which, however, wasn t confirmed by the second study. Finally, this resear

ch offers some methodological contributions, using an experimental approach to u


nderstand hope and its relationship with perceived financial risk and propensity
for indebtedness.
[Botelho, Delane] Fundao Getlio Var
gas, Brazil; [Barros, Lucia] Fundao Getlio Vargas, Brazil
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CONSUM RES, V30, P326, DOI 10.1086/378613; Edwards K, 1996, J PERS SOC PSYCHOL,
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092070304267551; Brewer NT, 2004, ANN BEHAV MED, V27, P125, DOI 10.1207/s1532479
6abm2702_7; Bowen DJ, 2003, J SOC CLIN PSYCHOL, V22, P213, DOI 10.1521/jscp.22.2
.213.22875; Bruininks P, 2005, MOTIV EMOTION, V29, P327, DOI 10.1007/s11031-0069010-4; Weber EU, 2002, J BEHAV DECIS MAKING, V15, P263, DOI 10.1002/bdm.414; Po
els K, 2008, J BUS RES, V61, P1030, DOI 10.1016/j.jbusres.2007.09.019; Lazarus R
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, 2007, Journal of Consumer Research, V34, p153 161; Mitchell V.W., 1999, EUR J
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logy of hope: On the ground and implications of a Christian eschatology; Nenkov
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235; Seligman M. E. P., 1991, LEARNED OPTIMISM; Sivadas E., 2008, J SERV MARK, V
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hope and product evaluations (Master article); Weber E. U., 1997, MANAGE SCI, V
43, P122; Weinstein N. D., Health Psychology, V3, P431; Yates J. F., 1992, RISK
TAKING BEHAV, P3; Zich J., 1987, PSYCHOL HEALTH, V1, P43, DOI 10.1080/0887044870
8400314; Zikmund W. G., 1974, ADV CONSUM RES, V1, P406; 2008, Quais fatores compem
a esperana no consumo de bens e com quais variveis de marketing ela se relaciona?;

1987, Risk: is it still uncertainty times consequences; 1972, [No title captured
]; 2009, Finanas pessoais: anlise dos gastos e da propenso ao endividamento em estudan
tes de administrao; 1993, European Journal of Marketing, V27, P39 67
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10.1590/S1807-76922012000400006 Management
SciELO B
razil Business & Economics
SCIELO:S1807-76922012000400006
J
Seifert, Rene Eugenio; Child, John; Rodrigues, Suzana B.
The role of interpretation in the internationalization of smaller Brazilian firm
s
BAR - Brazilian Administration Review English
research-article
internationalization; interpretation; strategic choice;
organizational action; theory development
This stu
dy considers how decision-makers in smaller firms interpret the means and condit
ions of internationalization, and how different modes of interpretation are like
ly to inform action choices in this process. Drawing on 58 qualitative interview
s with the leaders of Brazilian small and medium-sized enterprises (SMEs) in the
clothing industry located in the state of Paran, the results support the content
ion that different understandings given to the means/conditions of international
ization are associated with different action choices. More specifically, the res
ults indicate that: (a) interpretation changes the criteria and parameters by wh
ich rational choices on internationalization are made; (b) a comprehensive expla
nation of internationalization on the basis of situational characteristics is li
kely to be inconclusive without taking into account decision-makers interpretat
ions; (c) particular meanings given to internationalization are likely to inform
choice in different ways, (d) managers act on the basis of their inter-subjecti
vely negotiated, shared and sustained reality; and (e) investigative proximity w
ith practitioners is pivotal in order to comprehensively account for their inter
pretations.
[Child, John] University of Birmingham,
United Kingdom; [Rodrigues, Suzana B.] Erasmus University Rotterdam, Netherlands
; [Seifert, Rene Eugenio] Universidade Positivo, Brazil
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Carneiro, Jorge
Editorial
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azilian Administration Review English research-article
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10.1590/S1807-76922012000400001 Manageme
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SCIELO:S1807-76922012000400001
J
Scaraboto, Daiane; Rossi, Carlos Alberto Vargas; Costa, Diego
How consumers persuade each other: rhetorical strategies of interpersonal influe
nce in online communities
BAR - Brazilian Administ
ration Review English research-article
consumer decision; interpersonal
influence; online communities
Persuasive messages are
central to interpersonal influence in online communities, where consumers intera
ct mainly through text. We employed a combination of netnography and computer-me
diated discourse analysis to investigate how consumers exchange information rela
ted to products and brands in an online community. We identified a set of rhetor
ical strategies used by community members, including setting expectations, claim
ing expertise, prescribing, and celebrating acquiescence. Consumers employ these
rhetorical strategies to influence each other s consumption decisions, report c
onsumption decisions back to the community, and to gauge their influence on each
other s choices. We compare this process to traditional types of interpersonal
influence and discuss how our findings contribute to advancing the burgeoning li
terature on interpersonal influence in online contexts.
[Rossi, Carlos Alberto Vargas] Universidade Federal do Rio Grande do Sul, Brazil
; [Costa, Diego] Reims Management School, France; [Scaraboto, Daiane] York Unive

rsity, Canada
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SCIELO:S1807-76922012000300002
J
Balassiano, Moiss; Salles, Denise
Perceptions of equity an
d justice and their implications on affective organizational commitment: a confi
rmatory study in a teaching and research institute
BAR - Brazilian Administration Review English research-article
affectiv
e organizational commitment; perceived justice; perceived equity
Studies about individuals commitment to organizations acquire renewed interest i
n light of the changes imposed by new organizational structures and boundary-le
ss careers. The need to identify and retain individuals who add value to the or
ganization constitutes an increasing challenge facing human resource professiona
ls. In this context it is necessary to establish stronger links between the indi
viduals and the organization they work for. In this paper the effects of the per
ceived equity and justice on the employees affective commitment to the organiza
tion is evaluated, using a structural equation model. The main stream of the lit
erature treats equity as part of distributive justice. The main contribution of
this study was to treat both concepts separately. Based on data gathered from a
teaching and research institute, this study confirmed the theoretical assumption
s that the perception of justice is indeed antecedent to and determinant of affe
ctive organizational commitment. However, the same was not observed in relation
to the perception of equity. This result justifies the new approach of removing
the concept of equity from justice when measuring organizational commitment.
[Salles, Denise] Universidade Federal Fluminense, Brazil; [Balassiano, Moiss] Ins
tituto Capixaba de Pesquisa, Assistncia Tcnica e Extenso Rural, Brazil
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SCIELO:S1807-76922012000300003
J
Pozzebon, Marlei; Diniz, Eduardo Henrique
Theorizing ICT a
nd society in the Brazilian context: a multilevel, pluralistic and remixable fra
mework
BAR - Brazilian Administration Review English
research-article
multilevel framework; Brazilian context; ICT and society
; information system research; social technology
In this paper we present a multilevel and pluralistic conceptual framework that
is particularly useful for Brazilian researchers investigating information and c
ommunication technology (ICT) based social changes from a community/societal lev
el of analysis. The framework is influenced by three theoretical perspectives: s
ocial shaping of technology, structurationist view of technology and contextuali
sm. It integrates four main concepts - relevant social groups, interpretive fram
es, negotiation and technology-in-practice - organized in terms of three dimensi
ons - context, process and content. The framework, already applied to 12 differe
nt research projects led by Brazilian scholars during the last four years, is se
en as a work in permanent transformation and open to reuse, revision, remix and
constant revalidation.
[Diniz, Eduardo Henrique] Fundao G
etlio Vargas, Brazil; [Pozzebon, Marlei] HEC Montral, Canada
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aneiro 1807-7692
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10.1590/
S1807-76922012000300004 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922012000300004
J
Barros, Henrique M.; Lazzarini, Sergio G.
Do organizationa
l incentives spur innovation?
BAR - Brazilian Administ
ration Review English research-article
innovation; incentives; human ca
pital; pay; promotion
To date, we have only partially
begun to develop an understanding of the channels through which innovation is fa
cilitated within organizations. Although talented individuals are pivotal to sup
porting knowledge accumulation and renewal, they may be more willing to contribu
te new ideas if they expect to reap some of the gains that these ideas generate
for the firm. In considering this perspective, this paper addresses whether orga
nizational incentives affect innovation, and considers the conduits through whic
h this link is established. In particular, this paper uses agency theory to addr
ess whether performance-based pay and performance-based promotion foster firm in
novation. Our analysis relies upon a survey of 370 Brazilian manufacturing and s
ervices firms. Based on estimations of two-stage models, our results indicate th
at promotion is a more useful tool for encouraging innovation than pay. In addit
ion, there seems to be a threshold above which the use of performance-based prom
otion is marginal.
[Lazzarini, Sergio G.] Insper In
stituto de Ensino e Pesquisa, Brazil; [Barros, Henrique M.] Insper Instituto de
Ensino e Pesquisa, Brazil
Barros, Henrique/E-7194-2013
Barros,
Henrique/0000-0003-1753-1804
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ANPAD - Associao Nacional de Ps-Graduao e Pesquisa em
Administrao Rio de Janeiro Rio de Janeiro 1807-7692
09
2012
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328
10.1590/S1807-76922012000300005 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922012000300005
J
Child, John; Duarte, Roberto Gonzalez; Tanure, Betania; Rodrigues, Suzan
a B.
Access to tacit knowledge by executive retention in cross-border
acquisitions
BAR - Brazilian Administration Review
English research-article
cross-border acquisitions; executive retention;
tacit knowledge
For companies that are internationalizin
g through foreign acquisitions, a major consideration is likely to be access to
the technical and social knowledge of the local environment that executives of t
he acquired companies possess. Despite the importance of this consideration, the
literature has not sufficiently addressed the issues it raises. Investigations
of the factors that affect the departure of executives of acquired companies hav
e until recently tended to overlook the question of the knowledge that leaves wi
th them. The present paper discusses executive retention in cross-border acquisi
tions from a knowledge-based perspective. It analyzes three cases of such acquis
itions in Brazil. The results show how knowledge can play a critical role in the
acquirer s decision to retain or release owners and/or executives after the acq
uisition. In addition to conventional variables, the characteristics of the know
ledge of the acquired companies owners and/or executives emerge as essential to
explain their retention. This paper argues that evaluating the knowledge the ac
quired company s owners and/or executives possess, especially regarding its degr
ee of tacitness, is one basis for decisions on their retention.
[Duarte, Roberto Gonzalez] Universidade Federal de Minas Gerais, Brazil; [Tanure
, Betania] Pontifcia Universidade Catlica de Minas Gerais, Brazil; [Child, John] U
niversity of Birmingham, United Kingdom; [Rodrigues, Suzana B.] Fundao Mineira de
Educao e Cultura, Brazil
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TEGIC MANAGE J, V12, P201, DOI 10.1002/smj.4250120304 39
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ANPAD - Associao Nacional de Ps-Graduao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro 1807-7692
09
2012
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350
10.1590/S1807-76922012000300006 Management
SciELO Brazil
Business & Economics
SCIELO:S1807-76922012000300006
J
Mendes-Da-Silva, Wesley; Nakamura, Wilson Toshiro; Moraes, Daniel Carras
queira de
Credit card risk behavior on college campuses: evidence
from Brazil
BAR - Brazilian Administration Review
English research-article
credit cards; young adults; consumers; emerging
market; personal finance
College students frequen
tly show they have little skill when it comes to using a credit card in a respon
sible manner. This article deals with this issue in an emerging market and in a
pioneering manner. University students (n = 769) in So Paulo, Brazil s main finan
cial center, replied to a questionnaire about their credit card use habits. Usin
g Logit models, associations were discovered between personal characteristics an
d credit card use habits that involve financially risky behavior. The main resul
ts were: (a) a larger number of credit cards increases the probability of risky
behavior; (b) students who alleged they knew what interest rates the card admini
strators were charging were less inclined to engage in risky behavior. The resul
ts are of interest to the financial industry, to university managers and to poli
cy makers. This article points to the advisability, indeed necessity, of providi
ng students with information about the use of financial products (notably credit
cards) bearing in mind the high interest rates which their users are charged. T
he findings regarding student behavior in the use of credit cards in emerging ec
onomies are both significant and relevant. Furthermore, financial literature, wh
ile recognizing the importance of the topic, has not significantly examined the
phenomenon in emerging economies.
[Nakamura, Wilso
n Toshiro] Universidade Presbiteriana Mackenzie, Brazil; [Moraes, Daniel Carrasq
ueira de] Universidade Presbiteriana Mackenzie, Brazil; [Mendes-Da-Silva, Wesley
] Fundao Getlio Vargas, Brazil
MENDES-DA-SILVA, WESLEY/B-4551-2012
MENDES-DA-SILVA, WESLEY/0000-0002-5500-4872
Aldrich J. H., 1984, Linear prob
ability, logit, and probit models; Allen J. L., 1997, Consumer Interest Annual,
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, V34, P113; Pinto MB, 2001, J COLL STUDENT DEV, V42, P49; Lyons AC, 2005, SOUTH
ECON J, V71, P873; Bernthal MJ, 2005, J CONSUM RES, V32, P130, DOI 10.1086/4296
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1016/0167-4870(96)00012-8; Mae Nellie, 2005, Undergraduate students and credit c
ards in 2004: an analysis of usage rates and trends; Manning R. D., 2000, Credit
card nation: the consequences of America s addiction to credit; Mansfield P. M.
, 2007, Marketing Management Journal, V17, P112; Markovich C. A., 1997, J FAMILY
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i F., 1998, Journal of Economic Perspectives, V2, P15; Norvilitis JM, 2010, J EC
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onsumer finance: college students and credit cards; 2011, Indicadores de mercado
; 2009, Eviews 7.0
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acional de Ps-Graduao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro
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10.1590/S1807-76
922012000300007 Management
SciELO Brazil Business & Economics
SCIELO:S
1807-76922012000300007
J
Carneiro, Jorge
EDITORIAL
BAR - Br
azilian Administration Review English research-article
0
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ANPAD - Associao Nacional de Ps-Graduao e Pes
quisa em Administrao Rio de Janeiro Rio de Janeiro 1807-7692
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2012
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10.1590/S1807-76922012000300001 Manageme
nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922012000300001
J
Sobral, Filipe; Bisseling, Daan
Exploring the black box in Brazi
lian work groups: a study of diversity, conflict and performance
BAR - Brazilian Administration Review English research-article
work gro
ups; team diversity; intragroup conflict; performance; job satisfaction
Over the last few decades, several studies have been conducted to examine the co
mplex relationships between team diversity and individual and organizational out
comes. Although, in theory, team diversity can foster positive organizational sy
nergies by increasing the variance of perspectives and approaches to work differ
ent members can bring, the same idiosyncratic characteristics can also engender
significant difficulties resulting from problems in coordination, communication
and conflict. This study used a sample of 44 work groups to examine the influenc
e of five types of diversity on team outcomes and the mediating role of task and
relational conflict on this relationship. A survey of 279 team members and inte
rviews with the 44 team managers were used to examine these relationships. Findi
ngs suggest that different forms of diversity impact task conflict in different
ways, which in turn is negatively associated with job satisfaction and team perf
ormance. Results further show that diversity is unrelated to relational conflict
; however, this type of conflict seems to hinder both job satisfaction and team
performance. Overall, these patterns suggest a complex link between team diversi
ty and how work groups function.
[Bisseling, Daan
] Fundao Getlio Vargas, Brazil; [Sobral, Filipe] Fundao Getlio Vargas, Brazil
Sobral, Filipe/A-5720-2016
Sobral, Filipe/0000-0002-9900-9464
ALBUQUER
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DOI 10.1002/job.428; Wu JB, 2010, ACAD MANAGE J, V53, P90; Faul F, 2007, BEHAV
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DEV J, V10, P13; 2008, The black box deciphered: a meta-analysis of team-divers
ity, conflict and team performance
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10.1590/S1807-76922012000200002 Management
SciELO Brazil Business & Econo
mics
SCIELO:S1807-76922012000200002
J
Cornacchione Jr., Edgard B.
Fidelity and game-based technolo
gy in management education
BAR - Brazilian Administ
ration Review English research-article
game-based management education;
simulation fidelity; educational technology
This stu
dy explores educational technology and management education by analyzing fidelit
y in game-based management education interventions. A sample of 31 MBA students
was selected to help answer the research question: To what extent do MBA student
s tend to recognize specific game-based academic experiences, in terms of fideli
ty, as relevant to their managerial performance? Two distinct game-based interve
ntions (BG1 and BG2) with key differences in fidelity levels were explored: BG1
presented higher physical and functional fidelity levels and lower psychological
fidelity levels. Hypotheses were tested with data from the participants, collec
ted shortly after their experiences, related to the overall perceived quality of
game-based interventions. The findings reveal a higher overall perception of qu
ality towards BG1: (a) better for testing strategies, (b) offering better busine
ss and market models, (c) based on a pace that better stimulates learning, and (
d) presenting a fidelity level that better supports real world performance. This
study fosters the conclusion that MBA students tend to recognize, to a large ex
tent, that specific game-based academic experiences are relevant and meaningful
to their managerial development, mostly with heightened fidelity levels of adopt
ed artifacts. Agents must be ready and motivated to explore the new, to try and
err, and to learn collaboratively in order to perform.
[Cornacchione Jr., Edgard B.] Universidade de So Paulo, Brazil
Aldrich C. A., 2004, Simulations and the future of learning; ALDRICH Clark, 2005
, Learning by Doing: a comprehensive guide to simulations, computer games, and p
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10.1590/S1807-76922012000200003 Manageme
nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922012000200003
J
Muniz, Karlan Muller; Marchetti, Renato Zancan
Brand personalit
y dimensions in the Brazilian context
BAR - Brazilian
Administration Review English research-article
marketing; brands; brand
personality
Brands may be perceived as possessing a
set of distinct traits or characteristics, i.e., a personality, similar to a per
son. Thus, the personality of a brand is relevant as a source of differentiation
in an increasingly competitive market environment. In this study, the authors e
xplore the dimensions of brand personality proposed by J. Aaker (1997), seeking
to discover the particular evaluation dimensions of the Brazilian context. The s
tudy was conducted in exploratory stages, beginning with a preparatory stage tha
t was carried out by professionals and academics from the fields of communicatio
n and marketing. This was followed by stages of conclusive research using an onl
ine survey with a sample of 1,302 Brazilian consumers. Two sub-samples were extr
acted: one calibration sample for exploratory factor analysis and a validation s
ample to perform confirmatory factor analysis in order to verify the convergent
and discriminant validities of the final scale. Five dimensions of brand persona
lity in Brazil were detected: credibility, joy, audacity, sophistication and sen
sitivity. These dimensions showed some differences in comparison with similar st
udies that had been carried out in other countries. The study led to a scale of
28 items for measuring brand personality and made it possible to compare competi
ng brands in terms of brand personality
[Marchetti, Rena
to Zancan] Pontifcia Universidade Catlica do Paran, Brazil; [Muniz, Karlan Muller]
Pontifcia Universidade Catlica do Paran, Brazil
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s marcas: capital da empresa; Kapferer J.-N., 2003, J BRAND MANAGEMENT, V11, P14
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t: a European perspective; LEVY SJ, 1959, HARVARD BUS REV, V37, P117; Malhotra N
. K., 2001, Pesquisa de marketing: Uma orientao aplicada; Marco J., 2010, Anlise de
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ARD BUS REV, V36, P47; Merkens H, 2004, COMPANION QUALITATIV, P165; Nuttin J., 1
969, A estrutura da personalidade; Plummer J. T., 1985, J ADVERTISING RES, V24,
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MD, 1994, J PSYCHOL, V128, P157; Solomon M.R., 2008, O comportamento do consumid
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o consumidor final a partir do conceito de brand equity em bens de convenincia;
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ervejas; 2008, Personalidade de marca: como se mede?; 2003, Imagem de produto e
comportamento do consumidor: explorando o processo de formao das imagens
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SciELO Brazil Business & Economics
SCIELO:S1807-76922012000200004
J
Pereira, Severino Joaquim Nunes; Ayrosa, Eduardo Andr Teixeira
Between two worlds: an ethnographic study of gay consumer culture in Rio de Jane
iro
BAR - Brazilian Administration Review English
research-article
gay consumption; identity; culture and consumption; stig
ma
It is not easy to study socially marginalized gr
oups such as gays, ethnic minorities, and others. This is, however, an extremely
relevant topic in the consumer behavior area since the status of members of a m
odern consumer society is largely denied to stigmatized social groups (Barbosa,
2006). The objective of this work is to shed light on how gay men in Rio de Jane
iro use the discourse associated with their possessions to build and maintain th
e symbolic and hierarchical boundaries between the gay and heterosexual worlds,
as well as to investigate the role consumption plays in this boundary setting. A
n ethnographic observation of a group of gay men in Rio de Janeiro was conducted
, along with 20 semi-structured interviews with openly gay men between 2005 and
2008. The results suggest that: (a) the world culturally built by gays seems to
be divided into a gay world and a heterosexual world, where the division between
these two worlds not only happens in their minds, but also in their possessions
and purchasing decisions; (b) the meaning of gay mens places of consumption ra
nge from profane to sacred along their lives; and (c) in the gay world, the body
is seen both as a cultural construction and as an asset.
[Ayrosa, Eduardo Andr Teixeira] Fundao Getlio Vargas, Brazil; [Pereira, Severino Joa
quim Nunes] Universidade Gama Filho, Brazil
Ayrosa, Eduardo/C-3998-2
015
Aldrich R, 2004, URBAN STUD, V41, P1719, DOI 10.1080/00420980420

00243129; Kozinets RV, 2001, J CONSUM RES, V28, P67, DOI 10.1086/321948; Kates S
M, 2002, J CONSUM RES, V29, P383, DOI 10.1086/344427; Berger J, 2007, J CONSUM R
ES, V34, P121, DOI 10.1086/519142; Arnould EJ, 2005, J CONSUM RES, V31, P868, DO
I 10.1086/426626; SCHOUTEN JW, 1995, J CONSUM RES, V22, P43, DOI 10.1086/209434;
Thompson CJ, 1996, J CONSUM RES, V22, P388, DOI 10.1086/209457; BELK RW, 1989,
J CONSUM RES, V16, P1, DOI 10.1086/209191; Hopkinson GC, 2006, HANDBOOK OF QUALI
TATIVE RESEARCH METHODS IN MARKETING, P156; Muniz AM, 2001, J CONSUM RES, V27, P
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006, CULTURA CONSUMO IDEN, P21; BAUMAN Z., 2005, Identidade: entrevista a Benede
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ES, V15, P139, DOI 10.1086/209154; BERGER P., 2004, A Construo Social da Realidade
; BOURDIEU P., 2000, Distinction: a social critique of the judgement of taste; B
ranchik Blaine J., 2002, J MACROMARKETING, V22, P86, DOI 10.1177/027467022001008
; Cass V. C., 1984, J HOMOSEXUAL, V9, P105, DOI 10.1300/J082v09n02_07; Coelho L.
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lexes sobre a questo gay; Facchini Regina, 2005, Sopa de letrinhas? Movimento homo
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a sexualidade I: a vontade de saber; GAGNON John H, 2006, Uma interpretao do desej
o. Ensaios sobre o estudo da sexualidade; Giddens A, 2002, Modernidade e identid
ade; Goffman E., 1959, PRES SELF EV LIF; GOFFMAN Erving, 1988, Estigma: Notas so
bre a manipulao da identidade deteriorada; Goldenberg M., 2007, NU VESTIDO ANTROPO
LO, P19; Gontijo F., 2007, NU VESTIDO ANTROPOLO, P41; Green James N., 2000, Alm d
o carnaval: A homossexualidade masculina no Brasil do sculo XX; GUIMARES Carmen Do
ra, 2004, O homossexual visto por entendidos; HALL S., 2004, A identidade cultur
al na ps-modernidade; Haslop C., 1998, MARKETING INTELLIGEN, V16, P318, DOI 10.11
08/02634509810229937; KATES S. M., 1998, Twenty million new customers!: Understa
nding homossexual men s consumer behavior; Lopes L. P. M. da, 2003, Discurso de
identidades: discurso como espao de construo de gnero, sexualidade, raa, idade e prof
isso na escola e na famlia; McCraken G., 2003, Cultura e consumo: novas abordagens
ao carter simblico dos bens e das atividades de consumo; McCraken G., 1988, LONG
INTERVIEW; Nunan Adriana, 2003, Homossexualidade: do preconceito aos padres de co
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do Orgulho LGBT na construo da conscincia coletiva dos movimentos LGBT no Brasil,
Espanha e Portugal; SLATER Don, 2002, Cultura do consumo & modernidade; TREVISAN
Joo Silvrio, 2000, Devassos no paraso: a homossexualidade no Brasil da colnia atual
idade; Trigo L. G., 2008, Segmentao do mercado turstico, P24; Troiden R. R., 1989,
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research, P56; Wallendorf M, 1991, Journal of Marketing, V31, P484; Woodward K.
, 2000, IDENTIDADE DIFERENCA, P7
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10.1590/S1807-76922012000200006 Management
SciELO Brazil Business & Econo
mics
SCIELO:S1807-76922012000200006
J
Simes, Mario Domingues; Macedo-Soares, T. Diana L. van Aduard de; Klotzle
, Marcelo Cabus; Pinto, Antonio Carlos Figueiredo
Assessment of ma
rket efficiency in Argentina, Brazil and Chile: an event study of mergers and ac
quisitions
BAR - Brazilian Administration Review
English research-article
market efficiency; mergers and acquisitions; val
ue creation; abnormal returns; event study
This pap
er presents an investigation into the relationship between the announcement of m
ergers and acquisitions, the existence of positive abnormal returns for shares o
f these firms, and market efficiency in Argentina, Brazil and Chile. Statistical
ly significant Standardized Abnormal Returns were present in the event announcem
ent and the following days in Argentina and Chile and on the event day in Brazil
, confirming value creation signaling. Furthermore, the significance of abnormal

returns in the event window, namely in the 5 days following the event in Argent
ina and Chile and the absence of such in Brazil suggests a more efficient market
exists in Brazil, in keeping with the semi-strong market efficiency hypothesis.
The absence of semi-strong efficient market behavior could prove valuable to in
vestors who could use a window of a few days after the event announcement to acc
umulate abnormal returns, provided the appropriate research into news of possibl
e mergers or acquisitions has been made.
[MacedoSoares, T. Diana L. van Aduard de] Pontifcia Universidade Catlica do Rio de Janeir
o, Brazil; [Klotzle, Marcelo Cabus] Pontifcia Universidade Catlica do Rio de Janei
ro, Brazil; [Simes, Mario Domingues] Pontifcia Universidade Catlica do Rio de Janei
ro, Brazil; [Pinto, Antonio Carlos Figueiredo] Pontifcia Universidade Catlica do R
io de Janeiro, Brazil
Ederington LH, 2005, J FUTURES M
ARKETS, V25, P465, DOI 10.1002/fut.20146; Swaminathan V, 2009, J MARKETING, V73,
P52; Malkiel BG, 2003, J ECON PERSPECT, V17, P59, DOI 10.1257/08953300332116495
8; Agrawal A, 2003, J FINANC QUANT ANAL, V38, P721, DOI 10.2307/4126741; Chan SH
, 1997, J FINANC ECON, V46, P199, DOI 10.1016/S0304-405X(97)00029-9; PFEFFER J,
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sto USP, V13, P57; Carvalho M. A. S. de, 2007, Fuses e aquisies no sector bancrio: ho
mogeneizao ou diferenciao dos produtos bancrios?; CONTRACTOR F. J., 1988, Cooperative
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s of the; 2006, Revista de Administrao da USP, V41, P43; 2009, Proceedings of; 200
3, Caderno de Pesquisas em Administrao USP, V10, P1; 2009, Capital-IQ 36
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SciELO Brazil Business & Economics
SCIELO:S1807-76922012000200007
J
Carneiro, Jorge
Editorial
BAR - Br
azilian Administration Review English editorial
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quisa em Administrao Rio de Janeiro Rio de Janeiro 1807-7692
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10.1590/S1807-76922012000200001 Manageme
nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922012000200001
J
Yoshinaga, Claudia Emiko; Castro Junior, Francisco Henrique Figueiredo d
e
The relationship between market sentiment index and stock rates
of return: a panel data analysis
BAR - Brazilian
Administration Review English research-article
sentiment index; pricing
model; GMM panel data
This article analyzes the relati
onship between market sentiment and future stock rates of return. We used a meth
odology based on principal component analysis to create a sentiment index for th
e Brazilian market with data from 1999 to 2008. The sample consisted of companie
s listed on BM&F BOVESPA which were grouped into quintiles, each representing a
portfolio, according to the magnitude of the following characteristics: market v

alue, total annualized risk and listing time on BM&F BOVESPA. Next, we calculate
d the average return of each portfolio for every quarter. The data for the first
and last quintiles were analyzed via two-factor ANOVA, using sentiment index of
the previous period (positive or negative) as the main factor and each characte
ristic as controlling factors. Finally, the sentiment index was included in a pa
nel data pricing model. The results indicate a significant and negative relation
ship between the market sentiment index and the future rates of return. These fi
ndings suggest the existence of a reversion pattern in stock returns, meaning th
at after a positive sentiment period, the impact on subsequent stock returns is
negative, and vice-versa.
[Castro Junior, Francisc
o Henrique Figueiredo de] Fundao Escola de Comrcio lvares Penteado, Brazil; [Yoshina
ga, Claudia Emiko] Fundao Getlio Vargas, Brazil
Baker M,
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. F, 1998, Multivariate Data Analysis; HORN JL, 1965, PSYCHOMETRIKA, V30, P179,
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, Principal component analysis; Lee S., 2003, J PROPERT INVEST FIN, V21, P233, D
OI 10.1108/14635780310481667; Lutz C., 2010, The predictive power of stock marke
t sentiment; Neter J, 1996, Applied linear statistical models; POTERBA JM, 1988,
J FINANC ECON, V22, P27, DOI 10.1016/0304-405X(88)90021-9; Qiu L. X., 2004, Inv
estor sentiment measures, V10794; SAITO R., 2007, Revista de Administrao de Empres
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ECON REV, V71, P421; SMIDT S, 1968, J FINANC QUANT ANAL, V3, P235, DOI 10.2307/
2329812; Tang GYN, 2004, OMEGA-INT J MANAGE S, V32, P155, DOI 10.1016/j.omega.20
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el data; Zhang C., 2008, Defining, modelling, and measuring investor sentiment;
ZWEIG ME, 1973, J FINANC, V28, P67, DOI 10.2307/2978169 37
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10.1590/S1807-76922012000200005 Management
SciELO Brazil
Business & Economics
SCIELO:S1807-76922012000200005
J
Silva, Alfredo Rodrigues Leite da; Carrieri, Alexandre de Pdua; Souza, El
oisio Moulin de
A constructionist approach for the study of strategy as
social practice
BAR - Brazilian Administration Review
English research-article
discourse; social practices; social representati
on theory; strategy
The goal of this paper is to pre
sent an analytical perspective of strategy as social practice in organizations b
y the articulation of proposals by Foucault, Certeau and Moscovici on social dyn
amics. To accomplish its intents it discusses the convergences and divergences b
etween social dynamics in Foucault (1972, 1999, 2003a, 2003b), knowledge, power
and subjectivities from Moscovici (1961), and Social Representation Theory (SRT)
as articulated with the concept of everyday strategies and tactics by Certeau (
1990). The paper presents the micro and macro delineations in investigations inv
olving strategy-making practices in organizations over time. The studies of stra
tegy as social practices are focused only on the micro-social level of CEO pract

ices in organizations and don t consider the involvement of these practices at t


he macro-social level. Thus, this paper aims at acknowledging the roles played b
y experimentation and by the researcher s theoretical position, but also at offe
ring the actors an opportunity to present the micro and macro aspects that invol
ve their strategy practices in a given organization. This way, a dynamic referen
ce is obtained that allows for the comparison of empirical data in the analysis
of strategy as a social practice.
[Carrieri, Alexa
ndre de Pdua] Universidade Federal de Minas Gerais, Brazil; [Silva, Alfredo Rodri
gues Leite da; Souza, Eloisio Moulin de] Universidade Federal do Esprito Santo, B
razil
Allard-Poesi F., 2010, CAMBRIDGE HDB STRATE, P16
8; De Rosa AS, 2006, J THEOR SOC BEHAV, V36, P161, DOI 10.1111/j.1468-5914.2006.
00302.x; MINTZBERG H, 1985, STRATEGIC MANAGE J, V6, P257, DOI 10.1002/smj.425006
0306; Orlikowski WJ, 2000, ORGAN SCI, V11, P404, DOI 10.1287/orsc.11.4.404.14600
; Markova I, 2000, CULT PSYCHOL, V6, P419, DOI 10.1177/1354067X0064002; Jarzabko
wski P, 2004, ORGAN STUD, V25, P529, DOI 10.1177/0170840604040675; Liu L, 2006,
SOC INDIC RES, V75, P217, DOI 10.1007/s11205-004-3198-z; Liu L, 2004, J THEOR SO
C BEHAV, V34, P249, DOI 10.1111/j.0021-8308.2004.00247.x; MINTZBERG H, 1978, MAN
AGE SCI, V24, P934, DOI 10.1287/mnsc.24.9.934; Ansoff I. H., 1965, Corporate str
ategy: business policy for growth and expansion; BAKHTIN M., 1986, Speech Genres
& Other Late Essays; Certeau M. de, 1990, Linvention du quotidien: arts de faire
; Chandler A. D. Jr., 1962, Strategy and structure: chapters in the history of A
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the other; Dreyfus H. L., 1995, Michel Foucault: beyond structuralism and hermen
eutics; Durkheim E., 1898, REV METAPHYS MORALE, V6, P273; Foucault M., 1979, Le
monde, V10, P1; Foucault M., 1977, Pouvoir and savoir; Foucault M., 2003, L ordr
e du discours: leon inaugurale au Collge de France prononce le 2 dcembre 1970; FOUCA
ULT M., 2003, NAISSANCE CLINIQUE; Foucault M., 1985, Historie de la sexualit 3: l
e souci de soi; Foucault M., 1987, Surveiller et punir; Foucault M., 1999, Les m
ots et les choses: une archologie des sciences; FOUCAULT Michel, 1972, Histoire d
e la folie lge classique; Gergen KJ, 1997, THEOR PSYCHOL, V7, P723, DOI 10.1177/09
59354397076001; Jarzabkowski P., 2005, Strategy as practice:an activity-based ap
proach; Jarzabkowski P., 2010, CAMBRIDGE HDB STRATE, P127; Jodelet D., 1989, REP
RESENTATIONS SOCI, P31; Johnson G, 2003, J MANAGE STUD, V40, P3, DOI 10.1111/146
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; Moscovici S, 1998, CULT PSYCHOL, V4, P371, DOI 10.1177/1354067X9800400305; Mos
covici S., 1994, STRUCTURES TRANSFORM, P25; Moscovici S., 1993, PAPERS SOCIAL RE
PRES, V2, P160; MOSCOVICI S., 1961, La psychanalyse: son image et son public: et
ude sur la representation sociale de la psychanalyse; Moscovici S., 1984, SOCIAL
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/ejsp.2420180303; Nord W. R., 1996, HDB ORG STUDIES, P261; PETTIGREW AM, 1992, S
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T STUDIES MANAGEME, V7, P78; Porter M.E., 1980, COMPETITIVE STRATEGY; Regner P,
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DB STRATE, P258; S C. P. de, 1998, A construo do objeto de Pesquisa em Representaes S
ociais; Shotter J, 1997, J CONSTR PSYCHOL, V10, P7, DOI 10.1080/1072053970840460
9; SPINK M.J., 1996, Psicologa & Sociedade, V8, P166; Verges P, 1989, Les reprsent
ations sociales, P203; WESTWOOD R., 2003, Debating organization: point-counterpo
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0.1057/palgrave.emr.1500008
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10.1590/
S1807-76922012000500002 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922012000500002
J
Biazzi, Fabio de
Intellectual capital and organizational
renewal: building dynamic capabilities through people
BAR - Brazilian Administration Review English research-article
work and
participation practices; dynamic capabilities; human resource management; intel

lectual capital; organization ambidexterity


This pap
er seeks to deepen the understanding of management practices adopted by organiza
tions characterized by significant levels of participation and influence from th
eir employees. Based on the assumption that the successful utilization of such p
ractices is circumstantial, a conceptual framework is proposed identifying the e
ssential elements that should be dynamically aligned to allow organizational suc
cess in the long term. Different types of work & participation practices - that
arise from the adoption of the dimensions locus of knowledge and locus of power
- support the reasoning on how to align these elements and, consequently, how to
lead the organizational renewal and survival in the long run.
[Biazzi, Fabio de] Insper Instituto de Ensino e Pesquisa, Brazil
Adler P, 2011, HARVARD BUS REV, V89, P94; Adler PS, 2011, ACCOUNT ORG SOC, V36,
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10.1590/S1807-76
922012000500004 Management
SciELO Brazil Business & Economics
SCIELO:S
1807-76922012000500004
J
Campos, Hctor Montiel; la Parra, Jos Pablo Nuo de; Parellada, Francesc Sol
The Entrepreneurial Orientation-Dominant Logic-performance relationship in new v
entures: an exploratory quantitative study
BAR - Br
azilian Administration Review English research-article
entrepreneurial
orientation; dominant logic; performance; new ventures
Entrepreneurial Orientation (EO) has received substantial conceptual and empiric
al attention, representing one of the few areas in entrepreneurship research in
which a cumulative body of knowledge is developing. Nonetheless, an important me
ssage from past research is that simply examining the direct effect of EO on fir
m performance provides an incomplete picture, especially in the case of new vent
ures. This study examined the influence of Dominant Logic (DL) on the relationsh
ip between EO and firm performance. Results based on a sample of 149 new manufac
turing ventures indicated that DL mediates the EO-performance relationship, and
risk taking, aggressiveness and innovativeness had the highest correlations with
the internal and external conceptualization of DL. The empirical evidence sugge
sts that new ventures must foster DL implementing appropriate strategic processe
s in order to maximize the effect of EO on performance.
[la Parra, Jos Pablo Nuo de] UPAEP University, Mexico; [Parellada, Francesc Sol] Po
lytechnic University of Catalunya, Spain; [Campos, Hctor Montiel] Universidad de
las Amricas Puebla, Mexico
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10.1590/S1807-76922012000500005 Management
SciELO B
razil Business & Economics
SCIELO:S1807-76922012000500005
J
Ferron, Renato Tognere; Funchal, Bruno; Nossa, Valcemiro; Teixeira, Arid
elmo J. C.
Is ISO 14001 certification effective?: an experimental a
nalysis of firm profitability
BAR - Brazilian Administ
ration Review English research-article
certification; profitability; NB
R ISO 14001:2004
This paper examines the effect e
nvironmental management certification (ISO 14001) has on publicly traded Brazili
an companies profitability. Signaling theory predicts that the certification ser
ves to signal to society good environmental behavior; allowing people to screen
the different types of firms, improving the financial-economic performance of th
ose firms that engage in this behavior. We performed difference-in-difference fi
xed effect design comparing the financial performance of companies with and with
out certification of their environmental management systems, using data on 552 c
ompanies over the period from 1996 to 2008. The results indicate that firms with
an environmental management system certified according to the NBR ISO 14001:200
4 standard tended to be more profitable, on average, than firms without certific

ation.
[Ferron, Renato Tognere; Funchal, Bruno; Nossa,
Valcemiro; Teixeira, Aridelmo J. C.] FUCAPE Business School, Brazil
AKERLOF GA, 1970, Q J ECON, V84, P488, DOI 10.2307/1879431; ALBERTON A., 2003, M
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seados na ISO 14001 no valor de mercado das empresas brasileiras com aes negociada
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d quasi-experiments in economics
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10.1590/S1807-76922012000500006 Management
SciELO Brazil Business & Econo
mics
SCIELO:S1807-76922012000500006
J
Santos, Juliana Bonomi; Brito, Luiz Artur Ledur
Toward a subject
ive measurement model for firm performance
BAR - Br
azilian Administration Review English research-article
firm performance
; confirmatory factor analysis; measurement model; subjective indicators
Firm performance is a relevant construct in strategic management research and fr
equently used as a dependent variable. Despite this relevance, there is hardly a
consensus about its definition, dimensionality and measurement, what limits adv
ances in research and understanding of the concept. This article proposes and te
sts a measurement model for firm performance, based on subjective indicators. Th
e model is grounded in stakeholder theory and a review of empirical articles. Co
nfirmatory Factor Analyses, using data from 116 Brazilian senior managers, were
used to test its fit and psychometric properties. The final model had six firstorder dimensions: profitability, growth, customer satisfaction, employee satisfa
ction, social performance, and environmental performance. A second-order financi
al performance construct, influencing growth and profitability, correlated with
the first-order intercorrelated, non-financial dimensions. Results suggest dimen
sions cannot be used interchangeably, since they represent different aspects of
firm performance, and corroborate the idea that stakeholders have different dema
nds that need to be managed independently. Researchers and practitioners may use
the model to fully treat performance in empirical studies and to understand the
impact of strategies on multiple performance facets.
[Brito, Luiz Artur Ledur] Fundao Getlio Vargas, Brazil; [Santos, Juliana Bonomi] La
ncaster University, United Kingdom
Brito, Luiz/C-5301-2013 Brito, L
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MANAG, V25, P83, DOI 10.1016/j.jom.2006.02.003; Sila I, 2005, INT J OPER PROD M
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3600303; 2007, RAC-Eletrnica, V1, P114; 1994, [No title captured]; 1981, Journal
of Marketing Research, V18, P39 66
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10.1590/
S1807-76922012000500007 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922012000500007
J
Carneiro, Jorge
BAR - Brazilian
Administration Review English editorial

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10.1590/S1807-76922012000500001 Manageme
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SciELO Brazil Business & Economics
SCIELO:S1807-76922012000500001
J
Meyer Junior, Victor; Pascucci, Lucilaine; Murphy, J. Patrick
Implementing strategies in complex systems: lessons from Brazilian hospitals
BAR - Brazilian Administration Review English research-article
implemen
tation of strategies; complex systems; strategic practices
Hospitals, as social organizations, are seen as complex, surprising, ambiguous a
nd paradoxical. The theoretical foundation finds its roots in organizational com
plexity, strategic management characterized by strategy implementation, and sens
emaking especially in the context of complex adaptive systems. Managers frequent
ly neglect elements of complexity when they develop models and implement managem
ent practices. The purpose of this study is to analyze the implementation of str
ategies in complex organizations. The focus of the study is two Brazilian nonpro
fit hospitals. This is a comparative, qualitative case study. Data were gathered
from three main sources: interviews, non-participant observation, and documents
. Two important aspects of the strategic approach are discussed: first, the impl
ementation of strategies, and second, the influence of ambiguity, unpredictabili
ty and uncertainty in the way strategies are implemented. The analysis indicated
that the implementation of strategies in the hospitals has to do with the pract
ices and processes that are adopted (how) and the practitioners (strategists) in
volved (who). The findings reinforce the importance played by the strategizing p
rocess in the implementation of strategies. The findings also highlight that str
ategic practices are adopted in parallel with the formal planning and are charac
terized by informality.
[Pascucci, Lucilaine] Universida
de Positivo, Brazil; [Murphy, J. Patrick] De Paul University, United States; [Me
yer Junior, Victor] Pontifcia Universidade Catlica do Paran, Brazil
MINTZBERG H, 1987, HARVARD BUS REV, V65, P66; MINTZBERG H, 1985, STRATEGIC MANAG
E J, V6, P257, DOI 10.1002/smj.4250060306; WEICK KE, 1976, ADMIN SCI QUART, V21,
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L, 2005, J MANAGE STUD, V42, P1413, DOI 10.1111/j.1467-6486.2005.00549.x; Campb
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, 1999, Harnessing Complexity. Organizational Implications of Scientific Frontie
r; Bolman L., 2003, Reframing organizations; BRYSON J, 2004, Strategic planning
for public and nonprofit organizations: a guide to strengthening and sustaining
organizational achievement; CHAFFEE E. E, 1985, Academy of Management Rewiew, V1
0, P89; Cohen M. D., 1974, LEADERSHIP AMBIGUITY; Denzin N. K., 2000, HDB QUALITA
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execution and change; Hrebiniak L. G., 2001, The blackwell handbook of strategic
management, P602; Jarzabkowski P., 2005, Strategy as practice:an activity-based
approach; Johnson G., 2007, Explorando a estratgia corporativa: textos e casos;
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ky Michael, 1978, AM POLITICS PUBLIC P, P391; Mintzberg H., 1979, The structurin
g of organizations; MINTZBERG H, 1990, ORGAN STUD, V11, P1, DOI 10.1177/01708406
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ning: Reconceiving roles for planning, plans, planners; Morgan G., 1998, Images
of organization; Murphy J. P., 2007, Liderana e gesto da educao superior Catlica nas
Amricas, P19; ORTON JD, 1990, ACAD MANAGE REV, V15, P203, DOI 10.2307/258154; Per
row C, 1986, Complex organizations: a critical essay; Pettigrew A.M., 1977, INT
STUDIES MANAGEME, V7, P78; Pfeffer J., 2006, Hard Facts, Dangerous Half-Truths,
and Total Nonsense: Profiting from Evidence-Based Management; Porter M., 2006, R
edefining healthcare: creating value-based competition on results; QUINN JB, 197
8, SLOAN MANAGE REV, V20, P7; WEICK KE, 1993, ADMIN SCI QUART, V38, P357, DOI 10
.2307/2393372; SCOTT W. R., 2008, Institutions and organizations: ideas and inte

rests; Shook C. L., 2005, J MANAGERIAL ISSUES, V17, P162; Simon H, 1997, ADM BEH
AV; Stacey R. D., 1996, Complexity and creativity in organizations; Weerawardena
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zation: the impermanent organization; WEICK K. E., 1979, The social psychology o
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0, Strategies in Brazilian nonprofit hospitals: convergence of the social missio
n and sustainability, P9
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10.1590/
S1807-76922012000500003 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922012000500003
J
Carneiro, Jorge
BAR - Brazilian
Administration Review English research-article
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10.1590/S1807-76922012000100001 Manageme
nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922012000100001
J
Brando, Hugo Pena; Borges-Andrade, Jairo Eduardo; Puente-Palacios, Katia;
Laros, Jacob Arie
Relationships between learning, context and comp
etency: a multilevel study
BAR - Brazilian Administ
ration Review English research-article
management competencies; learnin
g strategies at work; perceived organizational support; multilevel analysis; Ban
k of Brazil
This study aims to identify the predicto
r variables for three types of management competencies: financial business manag
ement, process management and socio-environmental management. It was hypothesize
d that attributes of bank managers (such as the learning strategies they use) an
d those of the branches where they work (such as organizational support) are ass
ociated with the expression of management competencies at work. Structured quest
ionnaires were used for data collection. Multilevel regression analyses (HLM) we
re performed to test the theoretical model of investigation. The sample was made
up of 775 managers from the Bank of Brazil, spread among 239 bank branches. The
greatest relative contribution to explain the management competencies came from
intrinsic and extrinsic reflection, a learning strategy employed by managers at
work. The managers perceptions regarding the companys performance management prac
tices, one dimension of organizational support, appeared as another important pr
edictor. Other learning strategies and dimensions of organizational support, as
well as the number of hours spent on training activities, revealed less expressi
ve effects regarding management competencies. Practical recommendations are pres
ented and the studys limitations and contributions are discussed.
[Borges-Andrade, Jairo Eduardo; Puente-Palacios, Katia; Laros, Jacob Arie] Unive
rsidade de Braslia, Brazil; [Brando, Hugo Pena] Fundao Getlio Vargas, Brazil
Abbad G., 2006, TREINAMENTO DESENVOL, P231; Aiken L.S., 1991, Multiple regressio
n: Testing and interpreting interactions.; Rhoades L, 2002, J APPL PSYCHOL, V87,
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/096317901167587; Van der Vegt GS, 2001, PERS PSYCHOL, V54, P51; Boak G., 2001,
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2011, Psicol. Reflex. Crit., V24, P448, DOI 10.1590/S0102-79722011000300005; BRA
NDO H.P., 2010, Revista Psicologia: Teoria e Pesquisa, V26, P43; Calhoun Judith G
, 2008, J Health Adm Educ, V25, P17; COCKERILL T., 1994, Managing learning, P70;
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GESTIO, V127, P84; Elovainio M, 2000, J Occup Health Psychol, V5, P269, DOI 10.1
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, P180; Heene A., 1997, Competence based strategic management; Hox Joop, 2010, M
ultilevel Analysis Techniques and Applications; Illeris K., 2004, J WORKPLACE LE
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NTR MULT MOD; Laros JA, 2008, EST AVAL ED, V19, P263; Le Boterf G, 1999, Comptenc
e et navigation professionnelle; Leite Joo Batista Diniz, 2003, Rev. adm. contemp
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51, P40; Miles J., 2001, Applying regression & correlation; Oliveira-Castro G. A
., 1999, RAC, V3, P29; Pantoja M. J., 2004, Estratgias de aprendizagem no trabalh
o e percepes de suporte aprendizagem contnua: Uma anlise multinvel; Pozo J., 2000, Ap
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l modeling; Sonnentag S., 2004, INT REV IND ORG PSYC, V19, P249; Tabachnick BG,
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k; Zarifian P., 1999, Objectif comptence: pour une nouvelle logique; 2008, Quem s
omos; Brando Hugo Pena, 2008, Rev. Adm. Pblica, V42, P875, DOI 10.1590/S0034-76122
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t and professional experience as predictors of the expression of management comp
etencies; Brando Hugo Pena, 2007, Estud. psicol. (Natal), V12, P149, DOI 10.1590/
S1413-294X2007000200007 50
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10.1590/S1807-76
922012000100002 Management
SciELO Brazil Business & Economics
SCIELO:S
1807-76922012000100002
J
Vasconcellos, Ana Maria de Albuquerque; Vasconcellos Sobrinho, Mrio
A socio-environmental development programme in action in Brazilian Amazonia
BAR - Brazilian Administration Review English research-article
governan
ce; development programme; Amazonia; proambiente
This paper deals with the process of scaling up and scaling down grassroots dema
nds through a state-sponsored socio-environmental development programme in Brazi
lian Amazonia called Proambiente (Pro-environment). The paper attempts to unders
tand the links between the three different levels of the programme actions: the
macro (federal government), intermediate (NGOs), and local (community) levels. T
he central papers issue is to understand how a state-sponsored socio-environmenta
l development programme interacts with and impacts local communities. The theore
tical papers framework involves the approaches of participatory development and g
overnance. The methodology is based on three levels of qualitative analysis (mac
ro-, intermediary- and local-level). The paper (a) describes the trajectory of t
he Proambiente and the process of scaling up communities demands; (b) reveals con
tradictions within the Proambiente implementation; and (c) debates the impacts o
f the programme actions at local level. The paper reveals that once the state en
compasses local peoples demands and creates a development programme, the developm
ent model absorbs multi-actor interests that change local peoples proposals. It a
lso shows that the challenge facing a socio-environmental development programme
like the Proambiente is to find a balance between production and conservation ai
ms.
[Vasconcellos Sobrinho, Mrio] Universidade Federa
l do Par, Brazil; [Vasconcellos, Ana Maria de Albuquerque] Universidade da Amaznia
, Brazil
Agranoff R., 2003, Collaborative public
management: New strategies for local governments; Pollini J, 2011, HUM ORGAN, V7
0, P74; Golooba-Mutebi F, 2004, PUBLIC ADMIN DEVELOP, V24, P289, DOI 10.1002/pad
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er JS, 2010, ENVIRON MANAGE, V45, P52, DOI 10.1007/s00267-008-9235-y; Crook RC,
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ONSERV BIOL, V19, P680, DOI 10.1111/j.1523-1739.2005.00697.x; Toner A, 2006, PUB

LIC ADMIN DEVELOP, V26, P81, DOI 10.1002/pad.395; Uphoff N, 2004, PUBLIC ADMIN D
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ent methods and approaches - critical reflections, P79; BOWYER T, 2005, Internat
ional Relations, V19, P475, DOI 10.1177/0047117805058536; Brockington D., 2008,
Nature Unbound: Conservation, Capitalism and the Future of Protected Areas; BRUM
A.J., 2005, Desenvolvimento econmico brasileiro; Bunker S., 1985, Underdevelopin
g the Amazon; Chambers R., 1992, Rural appraisal: Rapid, relaxed and participato
ry; Chambers R, 2005, Ideas for development; CLARK John, 1997, Making a differen
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sexual and reproductive well-being; Costa F. A., 2005, Instrumentos econmicos pa
ra o desenvolvimento sustentvel na Amaznia brasileira, P49; Costa F. A., 2000, Cam
pesinato e estado na Amazonia, P63; Costa J. M. M. da, 1997, Perspectivas de des
envolvimento sustentvel, P65; EDWARDS Michael, 2000, Development, NGOs and civil
society, P44; EDWARDS Michael, 1997, Making a difference: NGOs and development i
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vimento sustentvel na Amaznia brasileira, P69; Fearnside P. M., 1990, The future o
f Amazonia: destruction or sustainable development, P130; Fearnside Philip M., 2
006, Acta Amaz., V36, P395, DOI 10.1590/S0044-59672006000300018; FEARNSIDE Ph.M.
, 2000, Amazonia at the crossroads: the challenge of sustainable development, P1
1; Feuerstein M.-T., 1986, Partners in evaluation. Evaluating development and co
mmunity programmes with participants; Flynn D. J., 1992, Information systems req
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tizenship and local governance; GILCHRIST Alison, 2004, The well-connected commu
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Guba E, 1989, Fourth generation evaluation; Guijt I., 1998, Participatory monito
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tation and social conflict in Brazil s Carajs programme; Hall A., 2004, Extractiv
e reserves: building natural assets in the Brazilian Amazon; Hall A., 2000, AMAZ
ONIA CROSSROADS, P99; Homma A.K.O., 1998, Amaznia: Meio ambiente e desenvolviment
o agrcola; Martine G., 1990, The future of Amazonia: destruction or sustainable d
evelopment, P179; MAYOUX Linda, 2005, J INT DEV, V17, P271, DOI DOI 10.1002/JID.
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iclo de mobilizaes dos peque-nos agricultores da Transamazonica; Mosse D., 2001, P
articipation: the new tyranny?, P16; Nelson N., 2001, Power and participatory de
velopment: theory and practice; OAKLEY P., 1995, People s participation in devel
opment projects.INTRAC 7; Oliveira L. R. de, 2008, Proambiente: uma poltica de pa
gamento de servios ambientais no Brasil; Patton M, 2001, Qualitative research an
evaluation methods; Petrini Maira, 2010, BAR, Braz. Adm. Rev., V7, P362, DOI 10.
1590/S1807-76922010000400004; Plummer R, 2010, ENVIRON SCI POLICY, V13, P535, DO
I 10.1016/j.envsci.2010.05.004; Power A. G., 2002, Agroecological innovations: i
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s de cidadania no Par. Mphil. PPGS/IFCS; TURA L.R., 2000, Campesinato e Estado na


Amaznia, P271; TURA Letcia R., 2000, Campesinato e Estado na Amaznia, P29; UPHOFF
N., 1998, Reasons for success - learning from instructive experiences in rural d
evelopment; Vasconcellos A. M. A., 2010, State-sponsored socio-environmental dev
elopment programme in action: the case of the Proambiente programme (Amaznia, Bra
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oncellos Mrio, 2009, Interaes (Campo Grande), V10, P133, DOI 10.1590/S1518-70122009
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2005, Proambiente: Plano de utilizao da unidade de produo; 2003, Proambiente: proje
to do proambiente; 2008, Participatory monitoring and evaluation guidelines: for
learning and adaptive management in LLS geographic components and landscapes
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SciELO Brazil Business & Economics
SCIELO:S1807-76922012000100003
J
Maada, Antonio Carlos Gastaud; Beltrame, Mateus Michelini; Dolci, Pietro
Cunha; Becker, Joo Luiz
IT business value model for information intensiv
e organizations
BAR - Brazilian Administration Review
English research-article
IT business value; IT investment; information in
tensive organizations
Many studies have highlighted th
e capacity Information Technology (IT) has for generating value for organization
s. Investments in IT made by organizations have increased each year. Therefore,
the purpose of the present study is to analyze the IT Business Value for Informa
tion Intensive Organizations (IIO - e.g. banks, insurance companies and securiti
es brokers). The research method consisted of a survey that used and combined th
e models from Weill and Broadbent (1998) and Gregor, Martin, Fernandez, Stern an
d Vitale (2006). Data was gathered using an adapted instrument containing 5 dime
nsions (Strategic, Informational, Transactional, Transformational and Infra-stru
cture) with 27 items. The instrument was refined by employing statistical techni
ques such as Exploratory and Confirmatory Factorial Analysis through Structural
Equations (first and second order Model Measurement). The final model is compose
d of four factors related to IT Business Value: Strategic, Informational, Transa
ctional and Transformational, arranged in 15 items. The dimension Infra-structur
e was excluded during the model refinement process because it was discovered dur
ing interviews that managers were unable to perceive it as a distinct dimension
of IT Business Value.
[Maada, Antonio Carlos Gastaud] C
entro Histrico, Brazil; [Maada, Antonio Carlos Gastaud; Beltrame, Mateus Michelini
; Dolci, Pietro Cunha; Becker, Joo Luiz] Universidade Federal do Rio Grande do Su
l, Brazil
Maada, Antonio Carlos Gastaud/0000-0002-8849-0117
Albertin A. L., 2001, RAE-REV ADMIN EMPRES, V41, P42; Aral S, 2007, ORGAN SCI, V
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t LM, 1996, MIS QUART, V20, P121, DOI 10.2307/249475; Loveman GW, 1994, INFORMAT
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Leveraging the New Infrastructure: How Market Leaders Capitalize on Information
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3.4.307; Zwicker R., 2007, RAE Electronica, V6; 2009, Bancos devem aumentar orame
nto de TI em 2010; 2007, The status of the discipline of information systems; 20
07, Bovespa encerra 2006 com destaques em pontuao, volume, nmero de negcios, valor d
e mercado, Home Broker e ingresso de novas empresas; 2007, Setor financeiro aume
nta em 14% seus investimentos com tecnologia no Brasil; 2008, Towards a deeper u
nderstanding of it-enabled transformation
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10.1590/S1807-76922012000100004 Management
SciELO Brazil Business
& Economics
SCIELO:S1807-76922012000100004
J
Wanke, Peter F.
Determinants of scale efficiency in the Brazilia
n third-party logistics industry from 2001 to 2009
BAR - Brazilian Administration Review English research-article
DEA; thi
rd-party logistics; scale efficiency; Brazil
This art
icle investigates the Brazilian third-party logistics (3PL) sector which, increa
singly competitive, offers clients a wide variety of services/information techno
logies in the quest to bolster efficiency. The main research objective is to det
ermine which variables significantly impact 3PLs scale efficiency by applying tw
o-stage DEA (Data Envelopment Analysis). Based on an unbalanced panel model, dat
a from the annual study published by Revista Tecnologstica (years 2001-2009) were
analyzed. Results corroborate evidence in the literature that coordination mech
anisms in the supply chain, supported by the availability of real time informati
on and inventory synchronization, favor a more rational allocation of resources
(inputs) to client demands (outputs).
[Wanke, Peter F.
] Universidade Federal do Rio de Janeiro, Brazil
Adler N., 2001, TRANSPORT POLICY, V8, P171, DOI [10.1016/S0967-070X(01)00011-7,
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8/01443570710742401; YOUNGBLUT JM, 1993, RES NURS HEALTH, V16, P459; Ross AD, 20
04, J OPER MANAG, V21, P673, DOI 10.1016/j.jom.2003.11.003; Odeck J, 2001, TRANS
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ES, V147, P51, DOI 10.1016/S0377-2217(02)00243-6; Cullinane K, 2005, J PROD ANAL
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i. Oper., V27, P15, DOI 10.1590/S0101-74382007000100002; Stefansson G, 2009, INT
J PRODUCTIVITY P, V58, P55; VARGAS C., 2000, Combining DEA and factor analysis
to improve evaluation of academic departments given uncertainty about the output
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Efficiency Measurement of Container Ports; Wanke Peter Fernandes, 2009, Prod., V
19, P143, DOI 10.1590/S0103-65132009000100010; Wanke P.F., 2003, LOGISTICA GEREN
CIAME, P27; Wilding R., 2004, INT J PHYS DISTRIB, V34, P28; Zhu J., 2003, Quanti
tative models for Performance Evaluation and Benchmarking; ZILL N., 1993, Resear
ching the family A guide to survey and statistical data in US families; 2009, Pa
norama logstico CEL/COPPEAD: terceirizao logstica no Brasil 64
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10.1590/S1807-76922012000100005 Management
SciELO Brazil
Business & Economics
SCIELO:S1807-76922012000100005
J
Murcia, Fernando Dal-Ri; Santos, Ariovaldo dos
Discretionary-ba
sed disclosure: evidence from the Brazilian market
BAR - Brazilian Administration Review English research-article
discreti
onary disclosure; determinants; Brazil
The primary obje
ctive of this paper is to identify the factors that explain Brazilian companies l

evel of voluntary disclosure. Underpinning this work is the Discretionary-based


Disclosure theory. The sample is composed of the top 100 largest non-financial c
ompanies listed in the Bolsa de Valores de So Paulo (Brazilian Securities, Commod
ities, and Futures exchange - BOVESPA). Information was gathered from Financial
Statements for the years ending in 2006, 2007, and 2008, with the use of content
analysis. A disclosure framework based on 27 studies from these years was creat
ed, with a total of 92 voluntary items divided into two dimensions: economic (43
) and socio-environmental (49). Based on the existing literature, a total of 12
hypotheses were elaborated and tested using a panel data approach. Results evide
nce that: (a) Sector and Origin of Control are statistically significant in all
three models tested: economic, socio-environmental, and total; (b) Profitability i
s relevant in the economic model and in the total model; (c) Tobins Q is relevant
in the socio-environmental model and in the total disclosure model; (d) Leverag
e and Auditing Firm are only relevant in the economic disclosure model; (e) Size
, Governance, Stock Issuing, Growth Opportunities and Concentration of Control a
re not statistically significant in any of the three models.
[Murcia, Fernando Dal-Ri] Rua Osvaldo Dixon, Brazi; [Murcia, Fernando Dal-Ri; Sa
ntos, Ariovaldo dos] Universidade de So Paulo, Brazil
AKERLOF GA, 1970, Q J ECON, V84, P488, DOI 10.2307/1879431; Alencar R., 2007, Nve
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osure com o custo da dvida das empresas brasileira; Mohd Nasir N, 2006, ASIAN REV
ACCOUNTING, V14, P122, DOI 10.1108/13217340610729509; NOSSA V., 2002, Disclosur
e ambiental: uma anlise do contedo dos relatrios ambientais de empresas do setor de
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es and financial reporting trends: a survey in the chemical and oil & gas indust
ries; Verrecchia RE, 2001, J ACCOUNT ECON, V32, P97, DOI 10.1016/S0165-4101(01)0
0025-8; Wallace RSO, 1995, J ACCOUNT PUBLIC POL, V14, P311, DOI 10.1016/0278-425
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TEMP ACCOUNT RES, V11, P801, DOI [10.1111/j.1911-3846.1995.tb00467.x, DOI 10.111


1/J.1911-3846.1995.TB00467.X]; Williams M., 1999, The International Journal of A
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7, P65, DOI 10.1590/S1519-70772006000400006; Zeghal D., 1990, Accounting, Auditi
ng and Accountability Journal, V3, P1; 2006, Divulgao voluntria de informaes de natur
eza social: um estudo nas empresas brasileiras; 2008, The determinants of volunt
ary strategy disclosure: an international comparison; 1978, Social responsibilit
y disclosure: 1978 survey; 2002, Transparency and disclosure (T&D) 2002 rankings
; 2008, Balano de recursos humanos: uma anlise de companhias do mercado brasileiro
; 2008, Analysts earnings forecasts and non-financial disclosures; 2008, The exte
nt of disclosure in annual reports of banking companies: the case of India; 2008
, Firm-level incentives and the informativeness of accounting reports: an experi
ment in Brazil 55
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0100006 Management
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SCIELO:S1807-769
22012000100006
J
De Sordi, Jos Osvaldo; Meireles, Manuel; Valentim, Marta Lgia Pomim
New technologies, old habits: automation without innovation
BAR - Brazilian Administration Review English research-article
institut
ional repository; research evidence; research communication; DSpace
This research investigated the underuse of technological tools by innovative org
anizations which are acknowledged for their use of and familiarity with new tech
nologies. The research conducted an analysis of 58 institutional repositories (I
Rs) out of 43 educational and research institutions which are internationally re
nowned for excellence. The core aspect of the analysis was the use of IRs for pu
blishing and dealing with evidence in order to legitimize and add value to scien
tific research. The following items were analyzed: (a) the logical structuring o
f scientific communication published in the IRs; (b) the metadata which describe
scientific communication based on the terms of the DCMI protocol used; (c) the
availability of software functions which facilitate the queries and publication
of evidences. Results show that the introduction of IRs did not add value to the
quality of research in\ terms of associating and publishing evidence that could
back them up. A strong tendency to replicate the traditional library model of p
hysical collections was observed. It was concluded that merely possessing good t
echnological tools is not sufficient for fostering innovation and strategic gain
s in organizations, even if their implementation takes place in highly promising
and favorable environments.
[Meireles, Manuel] Facul
dade Campo Limpo Paulista, Brazil; [Valentim, Marta Lgia Pomim] Universidade Esta
dual Paulista, Brazil; [De Sordi, Jos Osvaldo] Universidade Nove de Julho, Brazil
Valentim, Marta/F-4735-2012
Valentim, Marta/0000-0003-4248-5934
Lee YW,
2002, INFORM MANAGE-AMSTER, V40, P133, DOI 10.1016/S0378-7206(02)00043-5; Carr N
G, 2003, HARVARD BUS REV, V81, P41; Buchanan C., 2007, Techniques for solving no
nlinear programming problems with emphasis on interior point methods and optimal
control problems; Chen P. P., 1977, Data base management: the entity-relationsh
ip approach to logical database design; Creswell J., 2003, Research design: Qual
itative, quantitative and mixed methods approach; Crow R., 2007, The case for in
stitutional repositories: a SPARC position paper; Davenport T.H., 1997, Informat
ion ecology. Mastering the information and knowledge environment; Day N. E., 200
8, Results files for organic solid-state PM6 calculations from Nick Day s PhD th
esis; DEVARAJ S., 2002, The IT payoff: measuring the business value of informati
on technology investments; Green R. J., 2006, Benchmarking electricity liberalis
ation in Europe; Hambrose H., 2009, Wrench in the system: what s sabotaging your
business software and how you can release the power to innovate; Keen P., 1991,
Every manager s guide to information technology; Lerdal SN, 2006, LAW LIBR J, V
98, P33; Lomangino K., 2006, Institutional repositories: their emergence and imp
act on scholarly publishing; Lynch C. A., 2003, ARL BIMONTHLY REPORT, V226, P1;
Maclaran P., 2002, QUALITATIVE MARKET R, V5, P28, DOI 10.1108/13522750210414490;
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scores by CATT2, 1981, 1991, 2001; Ryba C. R., 2009, Scandinavian functionalist

ceramics & the landscape; SMITH M., 2002, D-Lib Magazine, V8; Sobecki S., 2009,
Ward, world of the medieval shipmaster reviewed by Sobecki; Stiglitz J., 2002, P
rincipals of macroeconomics; Swartz N., 2003, Information Management Journal, V3
7; Thomson T., 2008, Software files to support thesis of Ty Thomson; Weibel S, 1
997, B AM SOC INFORM INF, V24, P9, DOI 10.1002/bult.70; Yin R, 1994, Case study
research: Design and methods; 2009, Who will break the deer? Lord and huntsman i
n medieval english hunting ritual; 2009, Dublin Core Metadata Element Set, Versi
on 1.1 28
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Carneiro, Jorge
EDITORIAL
BAR - Br
azilian Administration Review English letter
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quisa em Administrao Rio de Janeiro Rio de Janeiro 1807-7692
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2011
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10.1590/S1807-76922011000400001 Manageme
nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922011000400001
J
Forti, Cristiano Augusto Borges; Yen-Tsang, Chen; Peixoto, Fernanda Maci
el
Stock market development: an analysis from a multilevel and mult
i-country perspective
BAR - Brazilian Administration R
eview English research-article
stock markets; economic development; fac
tor analysis
Stock markets have been rapidly develope
d around the world during the last 20 years. Accordingly, there is sincere acade
mic interest in understanding the determinants of this phenomenon. Most studies
advocate that the development of a stock market is influenced by a few individua
l country variables such as the origin of its legal system, enforcement of law,
accounting patterns, transparency, corporate ownership structure, and the level
of creditor and minority investor protection. This paper extends previous empiri
cal literature concerning the determinants of stock market development. We built
a unique sample of 50 countries, ranging from those with emerging to developed
economies. From a set of 60 potential variables, 12 factors were employed using
multiple regression. The research breaks new ground by using different construct
s taken from financial literature, such as the Human Development Index (HDI, 201
0), Managerial Skills of Entrepreneurs and Democracy of the Country. Results sho
wed that more factors may influence the development of stock markets, such as th
e adaptability of firms and the openness of a country, helping avoid the multico
llinearity effects that may have affected earlier studies.
[Forti, Cristiano Augusto Borges] Fundao Getlio Vargas, Brazil; [Yen-Tsang, Chen] F
undao Getlio Vargas, Brazil; [Forti, Cristiano Augusto Borges] Universidade Federal
de Uberlndia, Brazil; [Peixoto, Fernanda Maciel] Universidade Federal de Uberlndi
a, Brazil; [Peixoto, Fernanda Maciel] Universidade Federal de Minas Gerais, Braz
il
Aaken V., 2009, The global financial crisis and
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s aes no Brasil, P7; 2006, Evidncia emprica do impacto da adeso aos nveis diferenciado
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2010, IMF financial data by country; 2006, IMD World Competitiveness Yearbook 20
06: Laussane; 2010, Social Indicators 47
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Rio de Janeir
Rio de Janeiro 1807-7692
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10.1590/S1807-76922011000400002 Management
SciELO Brazil Business & Econo
mics
SCIELO:S1807-76922011000400002
J
Paiva, Ely Laureano; Gavronski, Iuri; D Avila, Livia Castro
The relationship between manufacturing integration and performance from an activ
ity-oriented perspective
BAR - Brazilian Administ
ration Review English research-article
manufacturing integration; cross
-functionality; performance; survey; MTMM
Manufact
uring integration with other functional areas and suppliers is a key aspect for
achieving sustainable competitive advantage. The objective of this study is to a
nalyze manufacturing integration from an activity-based perspective. We hypothes
ize that manufacturing integration with suppliers, marketing, and R&D is positiv
ely related to profit and sales growth when it occurs simultaneously in key inte
rnal activities. We surveyed 366 companies located in the southern region of Bra
zil, chosen from the SEBRAE(1) database. We used structural equations modeling t
o address validity and reliability issues. We evaluated common method variance (
CMV) with the MTMM model and used path analysis to test the structural relations
. We found that all manufacturing integration aspects are positively related to
sales growth, but only manufacturing-R&D integration is positively related to pr
ofitability. Therefore, managers interested in improving the performance of thei
r plants should favor the integration between manufacturing and R&D teams, at al
l hierarchical levels. We did not find any evidence, however, that direct intera
ction between manufacturing and marketing improves performance.
[Gavronski, Iuri] Universidade do Vale do Rio dos Sinos, Brazil; [D Avila, Livia
Castro] Universidade do Vale do Rio dos Sinos, Brazil; [Paiva, Ely Laureano] Fu
ndao Getlio Vargas, Brazil
Gavronski, Iuri/H-5207-2013
Gavronski, Iuri/
0000-0002-5301-4954
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ansformao
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duao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro 1807-7692
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2011
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10.1590/S1807-76922011000400003
Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922011000
400003
J
Duarte, Andr Lus de Castro Moura; Brito, Luiz Artur Ledur; Di Serio, Luiz

Carlos; Martins, Guilherme Silveira


Operational practices and financ
ial performance: an empirical analysis of Brazilian manufacturing companies
BAR - Brazilian Administration Review English research-article
operatio
nal practices; financial performance; operations strategy
In the operations management field, operational practices like total quality man
agement or just in time have been seen as a way to improve operational performan
ce and ultimately financial performance. Empirical support for this effect of op
erational practices in financial performance has been, however, limited due to r
esearch design and the inherent difficulties of using performance as a dependent
variable. In this paper, we tested the relationship between selected operationa
l practices (quality management, just in time, ISO certification and services ou
tsourcing) in financial performance outcomes of profitability and growth. A samp
le of 1200 firms, operating in So Paulo, Brazil, was used. Analysis using multipl
e regression explored the direct effect of practices and their interaction with
industry dummies. Results did not support the existence of a positive relationsh
ip with financial performance. A negative relationship of outsourcing with both
profitability and growth was found, supporting some critical views of the outsou
rcing practice. A weaker negative relationship between ISO certification and gro
wth was also found. Some interactions between practices and industries were also
significant, with mixed results, indicating that the effect of practices on per
formance might be context dependent.
[Brito, Luiz Art
ur Ledur] Fundao Getlio Vargas, Brazil; [Di Serio, Luiz Carlos] Fundao Getlio Vargas,
Brazil; [Duarte, Andr Lus de Castro Moura] Insper Instituto de Ensino e Pesquisa,
Brazil; [Martins, Guilherme Silveira] Fundao Getlio Vargas, Brazil
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Rio d
aneiro Rio de Janeiro 1807-7692
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10.1590/S1807-76922011000400004 Management
SciELO Brazil Business
& Economics
SCIELO:S1807-76922011000400004
J
Martins, Rafael D Almeida
Fair trade practices in the Nort
hwest Brazilian Amazon
BAR - Brazilian Administration R
eview English research-article
fair trade; sustainable development; Ban
iwa; basket-making; Northwest Amazon
This paper descr
ibes and analyzes the Arte Baniwa project, a sustainable development project bas
ed on the production and commercialization of Baniwa indigenous basketwork with
the support of the Instituto Socioambiental (ISA), a major NGO in Brazil. The pr
oject seeks to enhance the value of the Baniwa basket-making tradition, increase
production within the limits of the sustainable use of natural resources, gener
ate income for indigenous producers and their political associations, and train
indigenous leadership in the skills of business management. The methodology enco
mpasses a literature review on fair trade and builds upon ethnographic and parti
cipative research methods. The narrative and analysis of the case study comprise
a framework that is two-fold: first, it looks at existing inter-organizational
tiers between actors and identifies the presence of two different logics within
the project; second, it encompasses the reality of many emerging fair trade init
iatives in Brazil which harness market forces to pursue local sustainable develo
pment. The paper argues that ISA has acted as a boundary organization by communi
cating, translating and mediating between traditional (indigenous) knowledge and
Western culture. By doing so, it was able to mobilize the project s capacity to
promote sustainable development.
[Martins, Rafael
D Almeida] Universidade Estadual de Campinas, Brazil
Martins,
Rafael/0000-0002-2937-6170
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de Ps-Graduao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro 1807-769
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10.1590/S1807-7692201100
0400005 Management
SciELO Brazil Business & Economics
SCIELO:S1807-769
22011000400005
J
Caldas, Miguel Pinto; Tonelli, Maria Jos; Lacombe, Beatriz Maria Braga
IHRM in developing countries: does the functionalist vs. critical debate make se
nse South of the Equator?
BAR - Brazilian Administ
ration Review English research-article
IRHM; Brazil; critical managemen
t studies; functionalist approach
A recent debate
has taken place in International Human Resource Management (IHRM) theory and pra
ctice between the so-called functionalists and the critical approaches. This pap
er reviews the literature on mainstream, functionalist IHRM and the critical app
roaches, and theoretically discusses their fit to emerging countries realities
and multilatinas experience. The essay s main objectives and contributions are:
(a) to argue that this debate, overly typical of the American-European context,
may not be fully applicable to ambiguous and contradictory contexts, such as mos
t developing countries and, particularly, Latin America; (b) to argue that the d
isputes between both functionalist and critical IHRM theorists, in equally riche
r countries, is inadequate for other (non-rich-involving) contexts; and (c) to p
ropose redirection possibilities for this debate, particularly, in Latin America
.
[Tonelli, Maria Jos] Fundao Getlio Vargas, Brazil; [
Lacombe, Beatriz Maria Braga] Fundao Getlio Vargas, Brazil; [Caldas, Miguel Pinto]
Fundao Getlio Vargas, Brazil
Albuquerque L. G., 2009,
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Handbook de estudos organizacionais, V1, P227; Collings DG, 2007, J WORLD BUS, V
42, P198, DOI 10.1016/j.jwb.2007.02.005; Cuervo-Cazurra A, 2008, J INT MANAG, V1
4, P138, DOI 10.1016/j.intman.2007.09.001; Stahl GK, 2005, J APPL PSYCHOL, V90,
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que I, 2006, INT J HUM RESOUR MAN, V17, P207, DOI 10.1080/09585190500404424; Bjo
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llen MF, 2009, ACAD MANAGE PERSPECT, V23, P23; Keenoy T, 1999, J MANAGE STUD, V3
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RS, 1993, J MANAGE, V19, P419, DOI 10.1177/014920639301900209; Peltonen T, 2006


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010, Policy Roundtables; 2010, World investment report 2010: Investing in a lowcarbon economy; 2008, O Estado de So Paulo, pH2, H4
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SciELO Brazil
Business & Economics
SCIELO:S1807-76922011000400006
J
Vieira, Marcelo Milano Falco; Silva, Rosimeri Carvalho da
Eight propositions towards new possibilities of studying organizing and organiza
tions
BAR - Brazilian Administration Review English
research-article
enterprisation; theorizing; organizational studies; inte
rnational management; forms of organizing
The aim

of this paper is to discuss the subordination of administrative theories based o


n market relations, which leads us to a single model of organization, namely the
enterprise. This is a theoretical essay which presents eight proposals in order
to contribute to management education and research that can promote knowledge b
uilding and encourage the acknowledgement of other ways of organizing, while als
o respecting the historical creation of different contexts. We seek to systemati
ze the criticism from important authors of the social sciences in Brazil, to hel
p create other options for theorizing in management studies.
Universidade Federal do Rio Grande do Sul, Brazil; [Vieira, Marcelo Milano Falco]
Fundao Getlio Vargas, Brazil
ABRAHAM Y. M., 2006, Soc
iologie de l entreprise, P323; Ibarra-Colado E, 2006, ORGANIZATION, V13, P463, D
OI 10.1177/1350508406065851; Bhm S, 2006, Repositioning organization theory: impo
ssibilities and strategies; Bourdieu P., 2001, Contrafogos 1 and 2; BURRELL G.,
1979, Sociological paradigms and organisational analysis; CARVALHO C, 2003, ORGA
N SOC, V10, P185; CHANLAT J.-F., 1999, Cincias sociais e management: reconciliand
o o econmico e o social; Clegg S, 1980, Organization, class and control; COOPER R
, 1988, ORGAN STUD, V9, P91, DOI 10.1177/017084068800900112; Evrard Y., 2004, Le
management des entreprises artistiques et culturelles, P1; Frana Filho Genauto C
arvalho de, 2010, Organ. Soc., V17, P175, DOI 10.1590/S1984-92302010000100010; F
reire P, 2005, Pedagogia da autonomia: saberes necessrios prtica educativa; FURTAD
O C., 1974, O mito do desenvolvimento econmico; Heidegger M., 2006, O ser e o tem
po; Ibarra-Colado E., 2010, CRIT PERSPECT, V6, P86; Iuliano S., 2008, Flinders U
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EBAPE.BR, V4, P01, DOI 10.1590/S1679-39512006000300002; MOTTA F. C. P., 1997, C
ultura organizacional e cultura brasileira; Motta F. C. P., 1997, CULTURA ORG CU
LTURA, P25; Pesqueux Y., 1999, Le gouvernement d entreprise; RAMOS A. G., 1981,
A nova cincia das organizaes: uma reconceituao da riqueza das naes; Ramos AG, 1958, RE
UCAO SOCIOLOGICA; RIBEIRO D, 1969, A universidade necessria; SANTOS Boaventura de
Sousa, 2002, A globalizao e as cincias sociais; SANTOS Boaventura de Souza, 2001,
Pela mo de Alice: o social e o poltico na ps-modernidade; SOL A., 2000, Crateurs de m
ondes: nos possibles, nos impossibles; SOL A., 2008, Repenser l entreprise: saisi
r ce qui commence, vingt regards sur une ide neuve, P27; TRAGTENBERG M., 1971, Re
vista de Administrao de Empresas, V11, P7; Vieira M. M. F., 2007, As organizaes cult
urais: estrutura terica para uma outra perspectiva de pesquisa; 2006, A inevitvel
conversao entre estudos organizacionais e administrao pblica. Reflexes a partir de uma
agenda de pesquisa; 2005, What is international management? A critical analysis
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SCIELO:S1807-76922011000400007
J
Carneiro, Jorge
BAR - Brazilian
Administration Review English editorial
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nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922011000300001
J
Santos, Cristiane Pizzutti dos; Fernandes, Daniel Von der Heyde
Perceptions of justice after recovery efforts in internet purchasing: the impact
on consumer trust and loyalty toward retailing sites and online shopping in gen
eral
BAR - Brazilian Administration Review English
research-article
recovery efforts; consumer trust; loyalty; internet purc
hasing
The main goal of this paper is to extend the tra
ditional theoretical model of service recovery to the online purchasing environm
ent by investigating the impact of perceptions of justice after recovery efforts
toward unsatisfactory Internet purchasing on customer trust and loyalty. The au
thors develop a theoretical model focusing on interrelationships among complaint
handling evaluations, quality of prior experience, familiarity, trust, perceive
d value and loyalty. To test this model, 3,339 customers from all over Brazil wh
o had been engaged in complaint processes about online purchases within the past
6 months answered an online questionnaire. Findings indicate that interpersonal

treatment by the e-retailer improves consumer perceptions of the online recover


y process. Consumer trust in the firm s website is strongly influenced by satisf
action with complaint handling, familiarity and the quality of prior experiences
with the website, while consumer trust in Internet shopping is mainly affected
by familiarity and the quality of prior experiences with Internet purchasing. Th
ese two dimensions of trust are distinct and represent discrete facets, as they
do not impact each other. Moreover, repurchase intentions and word-of-mouth comm
unication are influenced by consumer trust.
[Fernand
es, Daniel Von der Heyde] Erasmus University Rotterdam, Netherlands; [Santos, Cr
istiane Pizzutti dos] Universidade Federal do Rio Grande do Sul, Brazil
Ahmad S., 2002, MANAG SERV QUAL, V12, P19, DOI 10.1108/09604520210415362; GERBIN
G DW, 1988, J MARKETING RES, V25, P186, DOI 10.2307/3172650; Milne GR, 1999, J I
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9, J MARKETING RES, V36, P356, DOI 10.2307/3152082; Lee MKO, 2001, INT J ELECTRO
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, 2004, J RETAILING, V80, P139, DOI 10.1016/j.jretai.2004.04.002; McKnight DH, 2
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impact of complaint handling on consumer s trust and loyalty in the context of
relational services exchanges 63
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10.1590/
S1807-76922011000300002 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922011000300002
J
Botelho, Delane; Bourguignon, Milber Fernandes Morais
Fosterin
g linkages between transnational corporations and small to medium-sized enterpri
ses in Brazil
BAR - Brazilian Administration Review
English research-article
business linkages; transnational corporations; s
mall and medium enterprises; regional development
When large Transnational Corporations (TNCs) enter a host country, consequent de
velopment of local Small and Medium Enterprises (SMEs) is expected. The public s
ector may play an important role by fostering Business Linkages (BL), by which T
NCs establish purchasing relationships with local SMEs. This article was motivat
ed by growing attention in literature to the interaction between economic develo
pment and the ability of companies to absorb and disseminate competences. Its pu
rpose is to understand the role of public policy programs that promote BLs for d
evelopment by: (a) analyzing actions and programs developed by public and privat
e institutions to foster BL in Brazil; (b) discovering the participants benefit
s from such actions and programs; and (c) identifying opportunities for public s
ector promotion of BL. The research design was a multiple case study which analy
zed Supplier Development Projects in five Brazilian states. Results indicate tha
t public policies may complement overall development as well as industrial polic
y, which is related to capacity building, stimulating technology transfer, and,
more broadly, promoting a business friendly environment able to attract investme
nt for development, calling for a regional and sub-regional approach for a count
ry the size of Brazil.
[Bourguignon, Milber Fernandes M
orais] Fundao Getlio Vargas, Brazil; [Botelho, Delane] Fundao Getlio Vargas, Brazil
Almeida A., 2007, The Brazilian case on international good practices on TMC-SME
linkages; Girma S, 2008, CAN J ECON, V41, P320; Gereffi G, 2005, REV INT POLIT E
CON, V12, P78, DOI 10.1080/09692290500049805; Krause DR, 2007, J OPER MANAG, V25
, P528, DOI 10.1016/j.jom.2006.05.007; Dunning JH, 2008, ASIA PAC J MANAG, V25,
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s: linkages programs to strengthen local companies in developing countries; Born
stein L, 2003, PUBLIC ADMIN DEVELOP, V23, P393, DOI 10.1002/pad.291; Bourguignon
Milber Fernandes Morais, 2009, Rev. Adm. Pblica, V43, P1407, DOI 10.1590/S0034-7
6122009000600009; Fortanier F, 2007, TRANSNATIONAL CORPOR, V16, P41; Giroud A, 2
007, INT BUS REV, V16, P159, DOI 10.1016/j.ibusrev.2006.11.003; Giroud A., 2006,
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ns, opportunities and challenges; Jeppesen S., 2004, BUSINESS STRATEGY EN, V13,
P261, DOI DOI 10.1002/BSE.410; Kumar Sameer, 2008, Information.Knowledge.Systems
Management, V7; Lall S., 2004, EUR J DEV RES, V16, P447, DOI DOI 10.1080/095788
1042000266589; Lall S., 2002, TRANSNATIONAL CORPOR, V11, P39; Moran T. H., 2006,
Harnessing foreign direct investment: policies for developed and developing cou
ntries; Neves M. F., 2010, Marketing methods to improve company strategy; Noguei
ra C., 2001, Mtodos e tcnicas de avaliao: novos contributos para a prtica e investigao
P1; Scott-Kennel J., 2007, MANAGE INT REV, V<IT>47</IT>, P1; Shen X., 2008, Lin
king local suppliers to multinationals: how can governments play a useful role?;
YIN R.K, 2005, Case study research: design and methods; 2008, Anurio do trabalho

na micro e pequena empresa 2008; 2001, World Investiment Report 2001; 2010, 200
9 statistics report; 2005, Os investimentos das multinacionais no Brasil, panora
ma histrico, tendncias recentes e o desafio do desenvolvimento com promoo de direito
s; 2008, Policies promoting MNEs linkages in host economies: a comparison betwee
n Brazil and Malaysia; 2006, Good practices in the promotion of businesses linka
ges from an operational perspective: evidence from the field
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10.1590/S1807-76922011000300003 Management
SciELO B
razil Business & Economics
SCIELO:S1807-76922011000300003
J
Brei, Vincius Andrade; D Avila, Lvia; Camargo, Luis Felipe; Engels, Julian
a
The influence of adaptation and standardization of the marketing
mix on performance: a meta-analysis
BAR - Brazilian
Administration Review English research-article
standardization; adaptat
ion; marketing; performance; meta-analysis
This art
icle analyzes the relationship between strategies of standardization and adaptat
ion of the marketing mix and performance in an international context. We carried
out a meta-analysis on a sample of 23 studies published between 1992 and 2010.
The sample was analyzed based on measures of the effect size (ES) - or the stren
gth of the relation (Wolf, 1986) - between standardization/adaptation and perfor
mance. The results suggest the existence of a medium strength (ES ranging from .
133 to .209) for the relationship considered. The results support the existence
of a positive impact of both marketing mix adaptation and standardization on per
formance. However, our results suggest that companies should slightly emphasize
the marketing mix adaptation (ES mean = .168) instead of standardizing it (ES me
an = .134) when entering in a new international market. Results also indicate th
at, among the adaptation choices, price (ES = .209) should be the first element
of the marketing mix to be adapted, followed by promotion (ES = .155), product (
ES = .154), and distribution (ES = .141). Finally, we suggest some new research
paths, such as the use of quantitative methods to compare degrees of adaptation
to be applied to different segments, regions, and sectors, among other suggestio
ns.
[D Avila, Lvia] Universidade do Vale do Rio dos S
inos, Brazil; [Camargo, Luis Felipe] Universidade do Vale do Rio dos Sinos, Braz
il; [Brei, Vincius Andrade] Universidade Federal de Santa Catarina, Brazil; [Enge
ls, Juliana] Pontifcia Universidade Catlica do Rio Grande do Sul, Brazil
BREI, VINICIUS/O-2596-2013
BREI, VINICIUS/0000-0002-0502-4533
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Mensurao do desempenho organizacional: questes conceituais e metodolgicas 85
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10.1590/S1807-76922011000300004 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922011000300004
J
Schreiber, Dusan; Vilela Junior, Dalton Chaves; Vargas, Lilia Maria; Maad
a, Antonio Carlos Gastaud
Knowledge transfer in product developmen
t: an analysis of Brazilian subsidiaries of multinational corporations
BAR - Brazilian Administration Review English research-article
knowledg
e transfer; product development; multinational corporations
Several studies about knowledge transfer in multinational corporations have foun
d that the process is influenced by factors such as absorptive capacity, tacit k
nowledge and power relations, all of which impact knowledge sharing strategies b

etween corporate headquarters and foreign subsidiaries. A multiple case study of


Brazilian subsidiaries of three multinational corporations using in-depth inter
views, based on a conceptual model consisting of four propositions, was conducte
d to identify factors linked to the knowledge transfer process and to assess the
ir influence on that transfer. The first proposition tries to assess explicit kn
owledge, primarily through the use of IT tools; the second analyzes the role of
the subsidiary within the corporate network and how it influences the degree of
knowledge sharing. The third assesses the influence of subsidiary absorptive cap
acity and the fourth analyzes the impact of worker exchange programs on knowledg
e sharing between headquarters and foreign subsidiaries. Study results confirm t
he four propositions and enable the identification of relationships between fact
ors, especially explicit knowledge and worker expatriation as complementary fact
ors in knowledge transfer strategies.
[Vilela Junior,
Dalton Chaves] Fundao Centro de Anlise, Pesquisa e Inovao Tecnolgica, Brazil; [Vargas,
Lilia Maria] Universidade Federal do Rio Grande do Sul, Brazil; [Schreiber, Dus
an] Universidade FEEVALE, Brazil; [Maada, Antonio Carlos Gastaud] Universidade Fe
deral do Rio Grande do Sul, Brazil
Maada, Antonio Carlos Gas
taud/0000-0002-8849-0117
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I., 1997, Criao de conhecimento na empresa: como as empresas japonesas geram a di
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10.1590/S1807-76922011000300005 Management
SciELO Brazil
Business & Economics
SCIELO:S1807-76922011000300005
J
Lucch, Melissa; Bianco, Mnica de Ftima; Loureno, Paulo Tadeu de Mello
Work in multidisciplinary teams: a study about mobilization of knowledge and lea
rning in an organization of complex products
BAR - Br
azilian Administration Review English research-article
knowledge; learn
ing; interaction; mobilization; teamwork
This art
icle, the result of a Master s thesis, has as the main objective to investigate
how trainee-engineers from the Advanced Training Program for Engineers (ATPE), f
rom a Brazilian organization called Challenge, working in multidisciplinary team
s with the help of mentors, interact and mobilize their knowledge, resulting in
learning. To accomplish this, a Theoretical Reference Model based on the studies
of Nonaka and Takeuchi (1997); Crossan, Lane and White (1999); Choo (2000, 2001
); Garvin (2002); Schwartz (2003); Zietsma, Winn, Branzei and Vertinsky (2002);
Senge (2006) and Castaeda, Rios (2007) and Prez-Acosta (2005) was built. The data
of this qualitative study case was garnered by an open questionnaire, individual
interviews and questionnaires with a closed scale, applied in October and Novem
ber of 2008. The results show that ATPE is seen as a proper driver of the mobili
zation, interaction and exchange of knowledge between trainee-engineers and ment
ors, resulting in learning at individual and group levels. Mentors are professio
nals that stimulate attention, autonomy and promote integration in an environmen
t that simulates the business one. These aspects were seen as facilitators of th
e interaction and learning in ATPE. At the end, 18 notions were related to learn
ing in ATPE and appear portrayed in an Empirical Representation done by authors.
[Bianco, Mnica de Ftima] Universidade Federal do Esprito Santo, Brazil; [Loureno, Pau
lo Tadeu de Mello] Universidade do Vale do Paraba, Brazil; [Lucch, Melissa] Fundao
Armando lvares Penteado, Brazil
Crossan MM, 1999, ACAD M
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tish Journal of Management, V13, pS61S74; 2005, Enablers and barriers to systems
thinking development: results of a qualitative and quantitative study 31
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10.1590/S1807-76922011000300006 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922011000300006
J
Bandeira-de-Mello, Rodrigo; Marcon, Rosilene; Alberton, Anete
Performance effects of stakeholder interaction in emerging economies: evidence f
rom Brazil
BAR - Brazilian Administration Review
English research-article
emerging economies; firm performance; relational
contracts; stakeholder management
Firm survival in
emerging economies is often related to having access to valuable resources that
are in stakeholders hands. However, the literature on strategy in emerging eco
nomies provides scant information on the efficiency of acquiring stakeholder res
ources and its effect on firm performance. We investigated the stakeholder inter
action effects on performance of domestic firms competing in an emerging market
(Wright, Filatotchev, Hoskisson, & Peng, 2005) from a contractual perspective (W
illiamson, 1985). We argue that interacting stakeholders in a contractual set yi
eld synergistic governance structures that allow firms more efficient access to
external resources. Using a sample of 267 firms in Brazil (secondary data), we e
xplored different patterns in stakeholder contracting with community, government
, top management, and employees. A three-stage analysis process was devised: clu
ster analysis, general linear model estimation and verification tests. Results s
uggest that stakeholder interaction has a positive impact on firm performance. T
he conjoint effect of government and community contracts was found to yield supe
rior firm performance as they provide a basic structure for contracting with oth
er interacting stakeholders.
[Marcon, Rosilene] Unive
rsidade do Vale do Itaja, Brazil; [Alberton, Anete] Universidade do Vale do Itaja,
Brazil; [Bandeira-de-Mello, Rodrigo] Fundao Getlio Vargas, Brazil
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SCIELO:S1807-76922011000300007
J
Carneiro, Jorge
Editorial
BAR - Br
azilian Administration Review English research-article
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SciELO Brazil Business & Economics
SCIELO:S1807-76922011000200001
J
Carneiro, Jorge; Rocha, Angela da; Silva, Jorge Ferreira da
Determinants of export performance: a study of large brazilian manufacturing fir
ms
BAR - Brazilian Administration Review English
research-article
export performance; international business; Brazil
This research investigated the impact the external environment, firm characteris
tics and firm strategy have on export performance. To this end, a survey was adm
inistered to 448 large Brazilian exporters of manufactured products. A structura
l equation modeling (SEM) approach was used to fit the conceptual model to empir
ical data. An extensive set of procedures for the validation of measurement mode
ls was used. Export performance exhibited a multidimensional structure and the m
odel explained 76.6% and 40.1% of the observed variance of past export revenues
and of past export profitability, respectively.
[Rocha,
Angela da] Pontifcia Universidade Catlica do Rio de Janeiro, Brazil; [Silva, Jorge
Ferreira da] Pontifcia Universidade Catlica do Rio de Janeiro, Brazil; [Carneiro,
Jorge] Pontifcia Universidade Catlica do Rio de Janeiro, Brazil
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razil Business & Economics
SCIELO:S1807-76922011000200002
J
Bordeaux-Rego, Bruno; Nedwed-Machado, Fernanda; Oliveira, Marta Olivia R
ovedder de; Alves, Denise Avancini; Slongo, Luiz Antonio
"Why cai
pirinha?"- the online via chat laddering technique CAN answer
BAR - Brazilian Administration Review English research-article
qualitat
ive research; laddering technique; online via chat interviewing; consumption exp
erience of caipirinha
As customers are becoming increa
singly connected to the internet, this means that they are available for online
interviews, thus opening up a space for investigating research methods, especial
ly qualitative research, in an attempt to identify how to adapt data collecting
instruments to the so-called "connected customer era". In this context, the focu
s of this article is on the application viability analysis of the laddering tech
nique used online and in real-time chat by asking the following question: "Why c
aipirinha?". Conducting online in-depth interviews through the MSN Messenger and
Skype (the most commonly used chat tools in Brazil), 23 attributes, 22 conseque
nces and 13 values were identified, resulting in 133 ladders, 71 of which reache
d the value level. Along with friends/mates, Integration, Entertainment and Fun,
in addition to Alcohol, Insouciance/ relaxation and Pleasure constitute the mos
t frequent ladders. Concerning the application itself, the participants gave pos
itive feedback, even though some of them did not feel satisfied because they bec
ame tired. Convenience, objectivity, disinhibition, easy scheduling and flexibil
ity were identified. The viability of online in-depth interviewing via real-time

chats was confirmed, raising the question of the possibility of it achieving ot


her qualitative research techniques.
[Nedwed-Machado,
Fernanda] Universidade Federal do Rio Grande do Sul, Brazil; [Oliveira, Marta O
livia Rovedder de] Universidade Federal do Rio Grande do Sul, Brazil; [BordeauxRego, Bruno] Universidade Federal do Rio Grande do Sul, Brazil; [Alves, Denise A
vancini] Universidade Federal do Rio Grande do Sul, Brazil; [Slongo, Luiz Antoni
o] Universidade Federal do Rio Grande do Sul, Brazil
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stro, a inspeo, a produo e a fiscalizao de bebidas; 2007, 2004-2006 research prioritie
s: a guide to msi research programs and procedures
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Business & Economics
SCIELO:S1807-76922011000200003
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Ferreira, Manuel Portugal; Armagan, Sungu
Using social net
works theory as a complementary perspective to the study of organizational chang
e
BAR - Brazilian Administration Review English
research-article
organizational change; social networks
This paper contributes to the literature on organizational change by examining o
rganizations as social entities embedded in inter-organizational networks. In co
ntrast with extant research that focuses on macro environmental and internal fac
tors to explain organizational change, we put forth the social network surroundi
ng the firm as a major driver of any change process. Specifically, we examine or
ganizational change as driven by the organizations positions and relations in a
n interorganizational network, and advance a set of theory driven propositions o
n innovation, imitation, inertia, structural equivalence and structural position
ing. Our conceptual discussion demonstrates that inter-organizational networks a
re important in complementing the macro-environment and internal organizational
factors for the study of organizational changes. We conclude with a discussion o
n normative implications for organizations and avenues for future research.
[Armagan, Sungu] Florida International University, United States; [Ferreira, Man
uel Portugal] Instituto Politcnico de Leiria, Portugal
Ferreira, Manuel
/A-2322-2012
Ferreira, Manuel/0000-0002-4642-4605
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1679-39512010000100009 95
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Silva, Lindomar Pinto da; Fadul, lvia
Organizational culture a
nd discourses: a case of change in a brazilian public organization
BAR - Brazilian Administration Review English research-article
organiza
tional culture; public organizations; cultural change; discourse analysis
This work analyses the use of the discourse as a strategy for the dissemination
of new cultural values in a State Secretary beginning in 1995. For this purpose,
discourse analysis was used according to the concept by Fiorin (1997) based on
the concepts of figures, themes and ways to manipulate discourses. It is a descr
iptive and exploratory study. The theoretical discussion was based on the concep
t of organizational culture in the dimensions of artifacts and cultural values.
The analysis was carried out from the documents of the organization, including t
he projects of modernization, plans of action, reports of strategic planning, la
ws and decrees. Furthermore, the official journal of the organization from 1998
to 2006 was analyzed. For the years 2007 and 2009, the analysis was conducted ba
sed on the organization s website. The results show that there was deep concern
with regard to the theme of organizational culture during the whole process of m
odernization. They also indicate that the organization used different discourse
resources to guide the individual behavior of its members such as seduction, tem
ptation, intimidation and provocation. They also show that the official discours
es are not in harmony with the various discourses found in the organization due
to the plurality of values that are shared by the organizational actors.
[Fadul, lvia] Universidade Federal da Bahia, Brazil; [Silva, Lindomar Pinto da] U
niversidade Federal da Bahia, Brazil
AKTOUF O., 1994,
O indivduo nas organizaes dimenses esquecidas, P39; Alvesson M., 2004, SAGE HDB ORG
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E G, 2003, Culturas e Organizaes: Compreender a nossa programao mental.; KOTTER J. P
., 1992, Corporate Culture and Performance; LARAIA Roque de Barros, 2001, Cultur
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entidade organizacional; Marshak R. J., 1998, DISCOURSE ORG, P15; Ouchi W. G., 1
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ulieu R., 1997, L identit au travail; Schein E, 2004, Organizational Culture and
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E COMMUN Q, V20, P363, DOI 10.1177/0893318906298477; Souza M. M. P., 2009, Anlise
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I, P5; 1997, Programa de modernizao da Secretaria da Fazenda: projeto de modernizao
e racionalizao da administrao tributria; 2003, SEFAZ NEWS, VVIII, P4; 2003, SEFAZ NEW
S, VVIII, P2; 2002, SEFAZ NEWS, VVII, P4; 2002, SEFAZ NEWS, VVII, P5; 2010, Bole
tim eletrnico do SindSefaz; 2002, O processo de modernizao do Estado da Bahia: os a
vanos de uma dcada - 1991 - 2001; 2000, SEFAZ NEWS, VVI, P3; 2003, SEFAZ NEWS, VVI
II, P3; 2002, Secretaria da fazenda do estado da Bahia: um case de transformao org
anizacional atravs da tecnologia da informao; 2003, Quando o santo de casa faz mila
gre: um caso de mudana cultural bem sucedido no servio pblico; 2001, SEFAZ NEWS, VV
II, P1; 2005, Polticas de reformas da administrao pblica brasileira: uma compreenso a
partir de seus mapas conceituais; 2008, Planejamento estratgico 2008 - 2011; 199
6, Programa Nacional de Apoio Administrao Fiscal para os Estados Brasileiros
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Sant Anna, Anderson de Souza; Lotfi, Samir; Nelson, Reed Elliot; Campos,
Marly Sorel; Leonel, Jordan Nassif
A constructivist perspective on
leadership thought among Brazilian and North-American scholars
BAR - Brazilian Administration Review English research-article
leadersh
ip; Bourdieu; comparative management; leadership development
This paper presents the results of an exploratory, inductive cataloguing of the
views of Brazilian and U.S. academics regarding current leadership theory and de
velopment. Semi structured interviews with academics from a variety of instituti
onal settings in Brazil and the U.S. were content analyzed to identify major the
mes and tendencies across the two countries. Our analyses revealed that neither
Brazilian nor U.S. academics adopted the bulk of current formal leadership thoug
ht uncritically. Instead, both the Brazilian and North American business educati
on fields adopted theories selectively and formulated idiosyncratic approaches t
o the field. The U.S. interviewees appeared to vary much more from one another t
han the Brazilian scholars, whose positions were more critical but more homogene
ous overall. There was also considerable variation across the two national setti
ngs. We found Bourdieu s practice theory useful in interpreting our results, par
ticularly the concepts of field differentiation and heteronomy, habitus, and cul
tural capital. Still, much research remains to be done to disentangle the purely
historical and cultural factors from the impacts of the social construction of
the field of business education in the two countries.
[Lotfi, Samir] Fundao Dom Cabral, Brazil; [Nelson, Reed Elliot] Southern Illinois
University, United States; [Sant Anna, Anderson de Souza] Fundao Dom Cabral, Brazi
l; [Campos, Marly Sorel] Fundao Dom Cabral, Brazil; [Leonel, Jordan Nassif] Fundao D
om Cabral, Brazil
SHAMIR B, 1993, ORGAN SCI, V4, P
577, DOI 10.1287/orsc.4.4.577; Howell JM, 2005, ACAD MANAGE REV, V30, P96, DOI 1
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973, Leadership and decision-making; 1990, Journal of Organizational Change Mana
gement, V3, P29, DOI 10.1108/09534819010142139 49
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Carneiro, Jorge
BAR - Brazilian
Administration Review English editorial
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SCIELO:S1807-76922011000100001
J
Martinez, Antonio Lopo; Castro, Miguel Angel Rivera
The smoo
thing hypothesis, stock returns and risk in Brazil
BAR - Brazilian Administration Review English research-article
income s
moothing; abnormal return; risk; portfolio selection
Income smoothing is defined as the deliberate normalization of income in order t
o reach a desired trend. If the smoothing causes more information to be reflecte
d in the stock price, it is likely to improve the allocation of resources and ca
n be a critical factor in investment decisions. This study aims to build metrics
to determine the degree of smoothing in Brazilian public companies, to classify
them as smoothing and non-smoothing companies and additionally to present evide
nce on the long-term relationship between the smoothing hypothesis and stock ret
urn and risk. Using the Economatica and CVM databases, this study focuses on 145
companies in the period 1998-2007. We find that Brazilian smoothers have a smal
ler degree of systemic risk than non-smoothers. In average terms, the beta of sm
oothers is significantly lower than non-smoothers. Regarding return, we find tha
t the abnormal annualized returns of smoothers are significantly higher. We conf
irm differences in the groups by nonparametric and parametric tests in cross sec
tion or as time series, indicating that there is a statistically significant dif
ference in performance in the Brazilian market between firms that do and do not
engage in smoothing.
[Castro, Miguel Angel Rivera] Un
iversidade Federal da Bahia, Brazil; [Martinez, Antonio Lopo] FUCAPE Business Sc
hool, Brazil
Albrecht W. D, 1990, Journal of Business
Finance and Accounting, V17, P713; MOSES OD, 1987, ACCOUNT REV, V62, P358; Leuz
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.x; CAMPBELL J. Y, The econometrics of financial markets; Chalayer S, 1994, Iden
tification et motivations des pratiques de lissage ds rsultats comptables des entr
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eory
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Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922011000
100002
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Milani, Carlos R. S.; Ribeiro, Maria Clotilde Meirelles
Internat
ional relations and the paradiplomacy of Brazilian cities: crafting the concept
of local international management
BAR - Brazilian
Administration Review English research-article
globalization and sovere
ignty; internationalization of cities; municipal paradiplomacy; local internatio
nal management; Brazilian municipalities
Based on
the broader context of globalization as politics, this paper adopts the followi
ng assumption: cities through their transnational cooperation networks and econo
mic projects are the expression of a new political actor that has shifted its sc
ale of operations, and have thus partly emancipated themselves from the monopoly
of the nation-state in the deployment of transborder public action. In pursuanc
e of developing this assumption, this paper approaches the discussion on municip
al paradiplomacy in three parts: firstly, it presents the historical and theoret
ical background of paradiplomacy in Brazil; secondly, it looks into the empirica
l reality of several Brazilian municipalities and their international actions; t
hirdly, it presents a series of critical questions for analyzing cities and thei
r transnational networks as new political actors in the global arena. Empiricall
y, this paper raises key issues related to the multiple ways in which municipali
ties throughout Brazil develop transnational activities, whereas analytically it
aims to provide a better understanding of their soft-border approach, as well a
s their pragmatic association between a renewed identity in the global scenario
and an innovative strategy of local international management.
[Milani, Carlos R. S.] Universidade do Grande Rio, Brazil; [Ribeiro, Maria Cloti
lde Meirelles] Universidade Federal do Vale do So Francisco, Brazil; [Milani, Car
los R. S.] Universidade Federal do Estado do Rio de Janeiro, Brazil
Aldecoa Francisco, 2000, Paradiplomacia: las relaciones internacionales de las r
egiones; Brenner N, 1998, ENVIRON PLANN D, V16, P459, DOI 10.1068/d160459; Bayli
s J, 2001, The Globalization of World Politics: An introduction to international
relations; BECK U, 2003, Pouvoir et contre-pouvoir l re de la mondialisation; Be
nhabib Seyla, 2006, ANOTHER COSMOPOLITAN, P47; CERNY PG, 1995, INT ORGAN, V49, P
595; Cornago N., 2010, HAGUE J DIPLOMACY, V5, P11; Dollfus Olivier, 1997, La Mon
dialisation; Duchacek Ivo, 1990, FEDERALISM INT RELAT, P1; Fiori J. L, 2005, O p
oder americano; HOCKING Brian, 2004, A dimenso subnacional e as Relaes Internaciona

is, P77; Ianni O, 2002, Teorias da globalizao; Inayatullah Naeem, 2004, Internatio
nal relations and the problem of difference; LACHAPELLE G, 2005, Mastering Globa
lization: New sub-states governance and strategies; Lecours A, 2008, Political
issues of paradiplomacy: lessons from the developed world; Milani CRS, 2007, BRA
ZILIAN POLITICAL, V1, P10; Mostov J, 2008, Soft borders, rethinking sovereignty
and democracy; Nunes C. J. S. da, 2005, A paradiplomacia no Brasil: o caso do Ri
o Grande do Sul; Paquin S, 2004, Paradiplomatie et relations internationales: tho
rie des stratgies internationales des rgions face la mondialisation; Ribeiro M. C.
T, 2008, Globalizao e novos atores: as cidades brasileiras e o desenvolvimento da
paradiplomacia; RODRIGUES G. M. A, 2004, Poltica externa federativa: anlise de aes
internacionais de estados e municpios brasileiros; Santos M, 1994, Fim de sculo e
globalizao; Sassen S, 2006, Cities in a world economy; Sjoberg L, 2008, Internatio
nal Studies Review, V10; SMOUTS Marie-Claude, 2004, As novas relaes internacionais
: prticas e teorias; Soldatos Panayotis, 1990, FEDERALISM INT RELAT, P34; Therbor
n G, 2000, INT SOCIOL, V15, P151, DOI 10.1177/0268580900015002002; Touraine A, 2
005, Un nouveau paradigme. Pour comprendre le monde aujourd hui; TROYJO Marcos P
rado, 2005, Manifesto da Diplomacia Empresarial e Outros Escritos; VELASCO E CRU
Z Sebastio C, 2004, Globalizao, Democracia e Ordem Internacional: ensaios de teoria
e histria; Vigevani T, 2006, Gesto pblica e insero internacional das cidades; Walker
R.B.J, 1993, Inside/Outside: Intemational Relations as Political Theory; 2007,
Diplomacia no-governamental; 2007, La accin exterior de los gobiernos subnacionale
s y el anlisis de polticas exteriores 34
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10.1590/S1807-76922011000100003 Management
SciELO Brazil Business & Econo
mics
SCIELO:S1807-76922011000100003
J
Bortoluzzo, Adriana Bruscato; Claro, Danny Pimentel; Caetano, Marco Anto
nio Leonel; Artes, Rinaldo
Estimating total claim size in the auto
insurance industry: a comparison between tweedie and zero-adjusted inverse gauss
ian distribution
BAR - Brazilian Administration R
eview English research-article
auto insurance; claim size; regression;
Tweedie; ZAIG mater
The objective of this article is
to estimate insurance claims from an auto dataset using the Tweedie and zeroadj
usted inverse Gaussian (ZAIG) methods. We identify factors that influence claim
size and probability, and compare the results of these methods which both foreca
st outcomes accurately. Vehicle characteristics like territory, age, origin and
type distinctly influence claim size and probability. This distinct impact is no
t always present in the Tweedie estimated model. Auto insurers should consider e
stimating total claim size using both the Tweedie and ZAIG methods. This allows
for an estimation of confidence interval based on empirical quantiles using boot
strap simulation. Furthermore, the fitted models may be useful in developing a s
trategy to obtain premium pricing.
[Claro, Danny Pi
mentel] Instituto Brasileiro de Mercado de Capitais, Brazil; [Caetano, Marco Ant
onio Leonel] Instituto Brasileiro de Mercado de Capitais, Brazil; [Bortoluzzo, A
driana Bruscato] Instituto Brasileiro de Mercado de Capitais, Brazil; [Artes, Ri
naldo] Instituto Brasileiro de Mercado de Capitais, Brazil
Artes, R
inaldo/D-2914-2013
Huang T, 2009, EUR J OPER RES, V192, P879, DOI 1
0.1016/j.ejor.2007.10.035; Viaene S, 2007, EUR J OPER RES, V176, P565, DOI 10.10
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d P. J, 2007, Statistical and probabilistic methods in actuarial science; CHANG
L, 1979, J RISK INSUR, V46, P75, DOI 10.2307/251634; DOHERTY NA, 1981, J RISK IN
SUR, V48, P286, DOI 10.2307/252742; Efron B, 1986, STAT SCI, V1, P54, DOI DOI 10
.1214/SS/1177013815; Gan N, 2000, General zero-inflated models and their applica
tions; Jong P, 2008, Generalized linear models for insurance data; Jorgensen B.,
1994, SCANDINAVIAN ACTUARI, P69; Jorgensen B., 2002, ASTIN BULL, V32, p[32, 143
], DOI 10.2143/AST.32.1.1020; Jrgensen B., 1997, The Theory of Dispersion Models;
KING G, 2001, POLITICAL ANAL, V0009; Meulbroek L, 2001, HARVARD BUS REV, V79, P
22; Stasinopoulos D. M, 2006, Instructions on how to use the GAMLSS package in R
(Technical Report 01/06); Stasinopoulos DM, 2007, J STAT SOFTW, V23, P1; WEISBE
RG HI, 1982, J RISK INSUR, V49, P539, DOI 10.2307/252758; Weisberg H. I, 1984, J

ournal of Business & Economic Statistics, V2, P170, DOI 10.2307/1391261; Wthrich
M. V, 2008, Stochastic claims reserving methods in insurance; 2007, R: a languag
e and environment for statistical computing [Computer software and manual]; 2006
, The zero-adjusted inverse Gaussian distribution as a model for insurance claim
s
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10.1590/S1807-76922011000100004
Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922011000
100004
J
Coelho, Antonio Carlos; Aguiar, Andson Braga de; Lopes, Alexsandro Broed
el
Relationship between abnormal earnings persistence, industry str
ucture, and market share in Brazilian public firms
BAR - Brazilian Administration Review English research-article
abnormal
earnings persistence; Ohlson s Model; industry structure; market share; emergin
g markets
In this study, Ohlson s Linear Informati
on Dynamic (LID) is analyzed and the effect of other information on the abnormal
earnings series is evaluated. The hypothesis that industry structure and market
share have significant effects on abnormal earnings in the following period is
tested, with Ohlson s LID persistence maintained. The results confirm the premis
e of LID in a sample of Brazilian public firms, considering all the statistical
models. The hypothesis regarding market share is rejected as its effect on the d
egree of abnormal earnings persistence has no informational content, either dire
ctly or jointly. Finally, the results confirm that different industries affect a
bnormal earnings persistence differently. In view of these results, the research
hypotheses are partially rejected. It is concluded that (a) industry contains o
ther information that can impact abnormal earnings for the following period and
(b) market share (in isolation and together with industry concentration) does no
t imply differentiated impacts on firms abnormal earnings for the following per
iod, and therefore do not reflect the presence of other information in Ohlson s
Model (1995).
[Aguiar, Andson Braga de; Lopes, Alexsan
dro Broedel] Universidade de So Paulo, Brazil; [Lopes, Alexsandro Broedel] Comisso
de Valores Mobilirios(1), Brazil; [Coelho, Antonio Carlos] Universidade Federal
do Cear, Brazil
Aguiar, Andson/0000-0003-4034-4134
LEV B, 1
993, J ACCOUNTING RES, V31, P190, DOI 10.2307/2491270; Basu S, 1997, J ACCOUNT E
CON, V24, P3, DOI 10.1016/S0165-4101(97)00014-1; Ohlson JA, 2001, CONTEMP ACCOUN
T RES, V18, P107, DOI 10.1506/7TPJ-RXQN-TQC7-FFAE; Monahan SJ, 2005, REV ACC STU
D, V10, P227, DOI 10.1007/s11142-005-1530-8; Myers JN, 1999, ACCOUNT REV, V74, P
1, DOI 10.2308/accr.1999.74.1.1; Choi YS, 2006, CONTEMP ACCOUNT RES, V23, P73, D
OI 10.1506/7Y8H-C8PP-8HFR-831W; Dechow PM, 1999, J ACCOUNT ECON, V26, P1, DOI 10
.1016/S0165-4101(98)00049-4; Kothari SP, 2001, J ACCOUNT ECON, V31, P105, DOI 10
.1016/S0165-4101(01)00030-1; Cheng Q, 2005, ACCOUNT REV, V80, P85, DOI 10.2308/a
ccr.2005.80.1.85; GUJARATI D. N., 2006, ECONOMETRIA BASICA; Hand JRM, 2001, CONT
EMP ACCOUNT RES, V18, P121, DOI 10.1506/6A7C-74ML-TGBD-DYBW; Lo K., 2000, J ACCO
UNTING AUDITIN, V15, P337; Lopes A. B, 2001, A informao contbil e o mercado de capi
tais; Lopes A. B, 2001, A relevncia da informao contbil para o mercado de capitais:
o modelo de Ohlson aplicado Bovespa; Ohlson J. A., 1995, CONTEMP ACCOUNT RES, V1
1, P661; Owens L. A, 2001, An examination of the relationships between strategy,
environment, and performance in a fundamental analysis model; PORTER M., 2004,
Estratgia competitiva: tcnicas para anlise de indstrias e da concorrncia; Shanley M.,
2000, ECONOMICS STRATEGY; Walker M., 2003, ACCOUNTING BUSINESS, V33, P235; WOOL
DRIDGE J. M., 2002, Econometric analysis of cross section and panel data; 1992,
Padres de concorrncia e competitividade; 2005, A relevncia das informaes contbeis na B
ovespa a partir do arcabouo terico de Ohlson: avaliao dos modelos de Residual Income
Valuation e Abnormal Earnings Growth; 2004, O modelo Ohlson de avaliao de empresa
s: tutorial para utilizao; 2006, Anlise emprica de valuation no ambiente brasileiro:
fluxo de caixa descontado versus modelo de Ohlson; 2003, Valuation properties o
f accounting numbers in Brazil 25
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10.1590/
S1807-76922011000100005 Management
SciELO Brazil Business & Economics

SCIELO:S1807-76922011000100005
J
Vizeu, Fabio
Rural heritage of early brazilian industrialists
: its impact on managerial orientation
BAR - Brazilian
Administration Review English research-article
Brazilian management; Br
azilian social historiography; industrialization in peripheral countries; rural
values
The understanding of modern management in periph
eral countries does not take into account research into their historical backgro
und that has come a different route from the Anglo-Saxons. In this study we shal
l be analyzing the case of Brazil, where the modernization process has been mark
ed by a unique colonial heritage. The central hypothesis is that strengthening o
f the farming system that was inherited from the colonial period was a decisive
factor when the country fell behind the social, political and economic moderniza
tion processes that were taking place at that time in other parts of the world.
We set out with the premise that the persistence of rural logic in social and po
litical spheres in republican Brazil was a determining factor for the configurat
ion of industrial management with traits that were characteristic of patrimonial
ist societies. These are: (a) opting for protectionism based on political influe
nce and privileges extended to the businessman, which characterizes relationship
s among the economic elite in Brazil; and (b) the subordination of formal author
ity and the technical competence of the professional manager to patriarchal pers
onalist logic, which favors family ties and personal loyalty.
[Vizeu, Fabio] Universidade Positivo, Brazil
Baer W,
The Brazilian economy: its growth and development; Barros B. T., 1996, O estilo
brasileiro de administrar; BENDIX Reinhard, 1974, Work and authority in industry
: ideologies of management in the course of industrialization; Bertero C. O., 20
06, Ensino e pesquisa em Administrao; Braverman H., 1998, Labor and monopoly capit
al; Bresser-Pereira L. C, 1996, Economic crisis and state reform in Brazil; Cald
as MP, 1997, ORGANIZATION, V4, P517, DOI 10.1177/135050849700400410; Canabrava A
. P. A, 1985, Histria geral da civilizao Brasileira: a poca colonial, P192; Cardoso
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andler A. D., 1977, The visible hand: The managerial revolution in American Busi
ness; Curado I. B, O desenvolvimento dos saberes administrativos em So Paulo: uma
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, 1999, Cultura organizacional e cultura brasileira, P94; Dean Warren, 1969, The
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sto Boris, 1999, A Concise History of Brazil; FREYRE G., 2003, Casa grande e sen
zala: formao da famlia brasileira sob o regime da economia patriarcal; Furtado C, 1
999, A formao econmica do Brasil; Graham R, 1996, The Hispanic American Historical
Review, V46, P123; GRAHAM R, 1981, COMP STUD SOC HIST, V23, P620; GRAHAM Richard
, 1968, Britain and the onset of modernization in Brazil 1850-1914; Hobsbawm E.
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1988, THE AGE OF CAPITAL; HOLANDA Sergio Buarque., 1995, RAIZES DO BRASIL; JACQ
UES R, 1996, Manufacturing the employee: management knowledge from the 19th to 2
1st centuries; Leff N. H, 1982, Underdevelopment and development in Brazil; LEFF
NH, 1972, ECON HIST REV, V25, P489; Leff N. H, 1974, Journal of Interdisciplina
ry History, V5, P103, DOI 10.2307/202771; Leopoldi Maria Antonieta, 2000, Poltica
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rial no Brasil; Luz N. V, 2004, A luta pela industrializao no Brasil; Martins J. S
. de, 1973, Conde Matarazzo, o empresrio e a empresa; Motta F. C. P, 1969, O raci
onalismo capitalista e a evoluo da empresa brasileira; Needell JD, 2001, LAT AM RE
S REV, V36, P132; Pollard S, 1965, The genesis of modern management: a study of
the industrial revolution in Great Britain; Prado C. Jr, 1971, Formao do Brasil co
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EW, 1977, J LAT AM STUD, V9, P225; Skidmore Thomas E., 1999, Brazil: Five Centur
ies of Change; Stein S. J, 1957, Brazilian cotton manufacture; SUZIGAN W., 2000,
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sil em perspectiva histrica: o projeto do IDORT nas dcadas de 1930 e 1940
44
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Administrao Rio de Janeiro Rio de Janeiro 1807-7692


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2011
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10.1590/S1807-76922011000100006 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922011000100006
J
Silva, Alfredo Rodrigues Leite da; Carrieri, Alexandre de Pdua; Souza, El
oisio Moulin de
Social practices and strategizing: a study of produce me
rchants in the Vila Rubim market
BAR - Brazilian
Administration Review English research-article
making strategy; strateg
izing; social practice
The aim of this article is to un
derstand the relationship between the meanings of social practices and strategy
creation used by the produce merchants in Vila Rubim, Vitria, ES, from 1970 to th
e present time. To provide empirical evidence of the conceptual framework that w
as developed, we conducted a case study. The data gathered from the documents an
d interviews were treated using discourse analysis, and those obtained from obse
rvations were treated using content analysis. The possibility and the act of app
roaching the neighboring merchant s customer is the link that joins the homonymo
us strategy and tactic, but the process in each of them has different implicatio
ns (strengthening or transgressing the established order) and develops in differ
ent and dynamic ways. Thus, the denomination of strategies and practices is dyna
mic, relational and temporary because the focus is on the process that permeates
each strategy and its articulations in the practices and meanings in each flow.
In their socio-historic process, the produce merchants in the VR Market articul
ate various flows. Among them, the empirical investigation identified fourteen f
lows, nine as strategies and five as tactics, according to the social references
assumed in the analysis.
[Carrieri, Alexandre de
Pdua] Universidade Federal de Minas Gerais, Brazil; [Silva, Alfredo Rodrigues Lei
te da; Souza, Eloisio Moulin de] Universidade Federal do Esprito Santo, Brazil
Samra-Fredericks D, 2003, J MANAGE STUD, V40, P141, DOI 10.1111/1467-6486.t01-100007; De Rosa AS, 2006, J THEOR SOC BEHAV, V36, P161, DOI 10.1111/j.1468-5914.2
006.00302.x; Ezzamel M, 2004, EUR MANAG REV, V1, P43, DOI 10.1057/palgrave.emr.1
500009; Barry D, 1997, ACAD MANAGE REV, V22, P429, DOI 10.2307/259329; Regner P,
2003, J MANAGE STUD, V40, P57, DOI 10.1111/1467-6486.t01-1-00004; Jarzabkowski
P, 2002, J MANAGE STUD, V39, P355, DOI 10.1111/1467-6486.00296; Liu L, 2006, SOC
INDIC RES, V75, P217, DOI 10.1007/s11205-004-3198-z; MINTZBERG H, 1978, MANAGE
SCI, V24, P934, DOI 10.1287/mnsc.24.9.934; BAKHTIN M., 1986, Speech Genres & Oth
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ualitativa em Educao; Bourdieu P., 1990, LOGIC PRACTICE; Certeau M. de, 1994, L in
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ien: arts de faire; CLEGG S., 2004, RAE-Eletrnica, V44, P21; de Certeau M., 1986,
HETEROLOGIES; DENZIN N. K., 2006, O planejamento da pesquisa qualitativa: teori
as e abordagens, P15; Ducrot O, 1987, O DIZER E O DITO; FIORIN J. L, 2003, Lingu
agem e ideologia; Foucault M., 1987, Surveiller et punir; Giddens A., 1984, The
constitution of society; Jarzabkowski P., 2005, STRATEGY AS PRACTICE; Jodelet D.
, 1989, REPRESENTATIONS SOCI, P31; Johnson G, 2003, J MANAGE STUD, V40, P3, DOI
10.1111/1467-6486.t01-2-00002; Liu L, 2003, Journal for the Theory of Social Beh
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ULT PSYCHOL, V4, P371, DOI 10.1177/1354067X9800400305; Moscovici S., 1994, STRUC
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39
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10.1590/S1807-76922011000100007 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922011000100007

J
[Anonymous]
Editorial
BAR - Br
azilian Administration Review English research-article
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ANPAD - Associao Nacional de Ps-Graduao e Pes
quisa em Administrao Rio de Janeiro Rio de Janeiro 1807-7692
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2010
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10.1590/S1807-76922010000400001 Manageme
nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922010000400001
J
Muritiba, Patricia Morilha; Muritiba, Srgio Nunes; Campanrio, Milton; Albu
querque, Lindolfo Galvo de
International HR strategy in Brazilian t
echnology multinationals
BAR - Brazilian Administ
ration Review English research-article
human resources; international b
usiness; multinationals
Four cases of Brazilian Multinat
ionals from the information technology [IT] sector were compared in their intern
ational Human Resources strategy. The analysis is focused on the development and
application of two research models. One analyzes the level of subsidiary autono
my in terms of strategic HR decisions, including difficult decisions regarding c
oordination in multinationals, following the theoretical approach of the autonom
y of subsidiaries (Kidger, 2002; Nohria & Ghoshal, 1997). The other is related t
o the level of internationalization of HR strategies, defined as the capacity to
take advantage of globalization, providing the best resources for the company r
egardless of where they are located (Sparrow, 2007). Both models were applied in
a multiple case study method (Eisenhardt, 1989). Data were collected through se
mi-structured interviews and company reports, and analyzed through content analy
sis. The results show: (a) a more centralizing characteristic of the multination
al companies examined, despite the limitations of this choice as shown by the li
terature; and (b) that Brazilian IT multinationals tend to rely more on their na
tional competencies when managing human resources instead of going global to agg
regate differentiated competencies.
[Muritiba, Srgio
Nunes] Universidade Nove de Julho, Brazil; [Campanrio, Milton] Universidade Nove
de Julho, Brazil; [Muritiba, Patricia Morilha] Universidade Nove de Julho, Brazi
l; [Albuquerque, Lindolfo Galvo de] Universidade Nove de Julho, Brazil
Aguiar M., 2007, The new global challengers: how 100 top companies from rapidly
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search design, qualitative & quantitative approaches; De Cieri H, 2007, INT J MA


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0400002 Management
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SCIELO:S1807-769
22010000400002
J
Ferreira, Fernando Coelho Martins; Goldszmidt, Rafael G. Burstein; Csill
ag, Joo Mario
The regional concentration of industries and the perform
ance of firms: a multilevel approach
BAR - Brazilian
Administration Review English research-article
location; industrial con
centrations; clusters; financial performance; multilevel model
This paper presents the results of a study whose objective was to understand how
location within industrial concentrations, like clusters or industrial district
s, affects the financial performance of firms. In its theoretical framework, thi
s paper attempts to introduce the reasons behind the alleged superior performanc
e of firms located in these concentrations, the base of the hypothesis formulate
d in this study. Analysis from a three-level hierarchical linear model applied t
o a sample of 509 companies located in the state of So Paulo found no evidence th
at industrial concentrations provide firms with superior performance, contradict
ing expectations generated by the theory. The decomposition of the variance of p
erformance indicated that the location of the firms and the form with which a ci
ty interacts with an industry exerts significant influence on how they will perf
orm. In short, location matters to the future of firms. This finding underlines
the need to understand how characteristics of cities or regions can promote or r
etard the performance of firms.
[Goldszmidt, Rafael G. B

urstein] Fundao Getlio Vargas, Brazil; [Csillag, Joo Mario] Fundao Getlio Vargas, Braz
l; [Ferreira, Fernando Coelho Martins] Fundao Getlio Vargas, Brazil
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sters no Brasi 69
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0400003 Management
SciELO Brazil Business & Economics
SCIELO:S1807-769
22010000400003
J
Petrini, Maira; Pozzebon, Marlei
Integrating sustainabili
ty into business practices: learning from Brazilian firms
BAR - Brazilian Administration Review English research-article
sustaina
bility; corporate social responsibility; business practices; grounded theory; Br
azilian business context
This paper proposes a co
nceptual model to facilitate incorporation of sustainability into business pract
ices, learning from the context of companies operating in Latin America - more s
pecifically, in Brazil - that excel in terms of sustainability initiatives. Five
large companies recognized as leaders in sustainability practices were studied
using the grounded theory method. The main result of our study is the identifica
tion of a number of influential factors, interconnected according to three broad
categories - corporate view, organizational structure and organizational mechan
isms - allowing a better understanding of the integration of sustainability into
business practices.
[Pozzebon, Marlei] HEC Montral Mo
ntreal, Canada; [Petrini, Maira] Fundao Getlio Vargas, Brazil
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l guide to pollution prevention 28
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S1807-76922010000400004 Management
SciELO Brazil Business & Economics
SCIELO:S1807-76922010000400004
J
Nobre, Farley Simon; Tobias, Andrew M.; Walker, David S.
A new contingency view of the organization: mananging complexity and uncertainty
through cognition
BAR - Brazilian Administration R
eview English research-article
organizational ability; cognition; envir
onmental uncertainty; complex systems
This paper propo
ses a new contingency view of the organization and it contributes to the theme t
hrough two complementary perspectives. First, it proposes cognition as a functio
n which acts as the main mediator between the organization and the environment.
Second, it introduces cognition as the core organizational ability which support
s individuals, groups and organizations with intelligence, autonomy, learning an

d knowledge management, whereas, in such a perspective, cognition is viewed as t


he core resource in the service of the organization. Both perspectives, the medi
ation and the core organizational resource views, imply that cognition contribut
es toward managing environmental complexity and uncertainty. From this picture,
this work analyzes the organization in the pursuit of high degrees of organizati
onal cognition in order to manage high levels of environmental complexity and un
certainty. Grounded in these views, this paper presents a model of the organizat
ion as a set of fuzzy abilities. From all these backgrounds, this research opens
new directions for future research on organizational abilities which subsume co
gnition, intelligence, autonomy, learning and knowledge management as important
elements of organizational analysis.
[Tobias, Andrew
M.] University of Birmingham, United Kingdom; [Walker, David S.] University of B
irmingham, United Kingdom; [Nobre, Farley Simon] Universidade Federal do Paran, B
razil
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nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922010000400005
J
Kayo, Eduardo Kazuo; Kimura, Herbert; Patrocnio, Mauricio Ra; Oliveira Net
o, Luis Elesbo de
Acquisitions, joint ventures or arm s-length all
iances? Analyzing the determinants of the choice of growth strategy in Brazil fr
om 1996 through 2007
BAR - Brazilian Administration R
eview English research-article
acquisition; joint venture; strategic al
liance; growth strategy; governance mode
This pap
er analyses the determinants of the choice among different firm growth strategie
s: acquisitions, joint ventures or arm s-length alliances. Several theoretical p
erspectives offer a background to understanding how firms make this choice. Howe
ver, most empirical studies in this field have been derived from firms in develo
ped countries. In contrast, we turn our attention to the analysis of the growth
process of firms in a particular developing country, Brazil. The results mostly
support the learning perspective of the firm s choice. In general, a firm s prev
ious experience in a specific strategy (e.g.: joint ventures) is significant to
determine its future choice for the same strategy as a path to grow. Extending p
revious studies, we introduced some financial factors as explanatory variables b
ut they showed no statistical significance.
[Kimura,
Herbert] Universidade Presbiteriana Mackenzie, Brazil; [Patrocnio, Mauricio Ra] U
niversidade Presbiteriana Mackenzie, Brazil; [Kayo, Eduardo Kazuo] Universidade
de So Paulo, Brazil; [Oliveira Neto, Luis Elesbo de] Universidade Presbiteriana Ma
ckenzie, Brazil
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duao e Pesquisa em Administrao
Rio de Janeiro Rio de Janeiro 1807-7692
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10.1590/S1807-76922010000400006
Management
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SCIELO:S1807-76922010000
400006
J
Reyes-Ricon, Maya; Zouain, Deborah Moraes; Pimenta, Roberto da Costa; Al
meida, Gustavo de Oliveira
New configuration of the Brazilian state
: liberty and development in the evolution of government in Brazil
BAR - Brazilian Administration Review English research-article
governme
ntal organization; size of the state; reform of the state
The recent events in the global economy have revitalized the debate about the si
ze and functions of the State. The neoliberal discourse was put in check, reopen
ing the discussions concerning Market Liberty and the importance of the State. S
ince the proclamation of the Republic, the Brazilian government has undergone nu
merous reforms, sometimes assuming a liberal, external market dependent orientat
ion, while at other times assuming an authoritarian, developmental state-driven
orientation. The aim of this article is to develop insights into the evolution o
f the governmental organization and reflect on the assumptions that lie behind t
he various reforms that have taken place since the beginning of the Republic. Th
e theoretical framework is divided into three parts: Development and Liberty bas
ed on the perspectives of Friedrich Hayek and Amartya Sen; the role of the State
and its impact on the economy and; the formats assumed by the Brazilian State t
hroughout the history of the Republic. The latter part of the work returns to th
e theoretical framework, summarizing all that has been discussed in order to ful
fil the aims of the study.
[Zouain, Deborah Moraes]
Fundao Getlio Vargas, Brazil; [Pimenta, Roberto da Costa] Fundao Getlio Vargas, Brazi
l; [Reyes-Ricon, Maya] Fundao Getlio Vargas, Brazil; [Almeida, Gustavo de Oliveira]
Fundao Getlio Vargas, Brazil
Almeida P. R., 2004, Par
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conomy, V21, P1060, DOI 10.1016/j.ejpoleco.2004.08.007; Datz G, 2009, PUBLIC ADM


IN REV, V69, P660; Di Pietro M. S. Z., 2006, Revista Eletrnica de Direito do Esta
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nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922010000400007
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Quintella, Rogrio H.
Editorial
BAR - Brazilian Administration Review English editorial
0
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ANPAD - Associao Nacional de Ps-Graduao e Pes
quisa em Administrao Rio de Janeiro Rio de Janeiro 1807-7692
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2010
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10.1590/S1807-76922010000300001 Manageme
nt
SciELO Brazil Business & Economics
SCIELO:S1807-76922010000300001
J
Brito, Mozar Jos de; Silva, Sabrina Soares da; Muniz, Mayara Maria de Jes
us
The meanings of the death of the founder: the constructionist ap
proach
BAR - Brazilian Administration Review English
research-article
social constructionism; organizational culture; foundati
on myth
The aim of this article is to investigate the me
anings constructed around the death of a university centers founder. For this pur
pose, the culture theory and the social constructionism approach formed the theo
retical-methodological basis. In this qualitative descriptive research, the tria
ngulation of various data collection techniques was utilized and an analysis of
the discursive practices was conducted. The reflections presented in this articl
e could serve as a starting point for other researchers who are interested in in
vestigating and constructing new theoretical and methodological reflections on t
his subject, which is absent from the theory of organizations. If this is the ca
se, the researchers should bear in mind that the death of the founder of any org
anization takes on meanings that lie on the frontiers between the subjectivity o
f people and the organizational culture. The death of the founder, in any organi
zation, cannot and should not be studied as something natural to those who have
lost their historical reference, incorporating the figure of the hero, embellish
ed with all his symbolism.
[Silva, Sabrina Soares d
a] Universidade Federal de Lavras, Brazil; [Muniz, Mayara Maria de Jesus] Univer
sidade do Estado da Bahia, Brazil; [Brito, Mozar Jos de] Universidade Federal de
Lavras, Brazil
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