Competition

Strengths and weaknesses of the competitors:

The competitors in this market are of two primary types. First there is the
adventure provider who specializes in a single type of hard adventure
activity such as white water rafting such as Royal Beach Camp and Sukute
Beach. They typically serve clients who purchase trips for a moderate
amount. Their strength is their expertise in a given sport. Their weakness is
that they provide an undifferentiated product in a competitive market. In
addition, they do not have the resources and ability to target and/or
accommodate a customer demanding more accommodation and a more
luxury/adventure oriented service.
Companies that offer higher-priced, more luxurious packages generally
provide a "soft" adventure such as Ace Travels. The activities are more along
the lines of sightseeing and low-risk alternatives. The advantages these
companies have include established reputations, extensive knowledge of the
industry, and key personnel and management. Some have been in operation
for more than decades. They are familiar with local service providers and
have established strategic relationships. They can therefore offer trips at a
lower price.
Disadvantages to us:

It will be difficult to price ourselves competitively.

Many of the AU's activities are highly risky who need complete
supervision from experts and specialists who are expensive to hire.

The weather for a given year is hard to predict. Poor conditions will
threaten the success of trips. Unforeseen occurrences such as heavy
rainfall could affect the viability of activities such as white water
sports.

Closely related competitors:

Their focus is mainly on "soft" adventure packages such as safaris, river
tours, trekking, sightseeing, etc. However they do offer a "Connoisseur" line
of packages. These are generally moderately priced. Some of their packages
include white water activities and hiking. However, most are touring
packages.

Service Offering

AU positions itself as a niche service provider within the hard adventure

market. AU offers high-quality travel packages for extreme sporting trips. As
a start up, AU offers four trips: white water rafting and kayaking in Trisuli,
Karnali and Sun Koshi, Bungi jumping in Bhote Koshi, Paragliding over Phewa.
The target markets are made up of young professionals who work and play
hard. These people can afford to play expensively and are willing to buy time
in the form of our services. AU serves the hard adventure niche market as a
top quality, full service provider. AU defines quality by the unique aspects of
the services offered. Those aspects include booking group or custom trips,
assistance with passports, providing top of the line equipment and supplies,
and a superior service offering with access to better terrain, luxury
accommodations, entertainment, transportation and gourmet food.
The tours offered are as follows:

White Water Rafting

This event takes place on either Trisuli, Karnali, or Sun Koshi rivers and is
designed for the serious water lovers that appreciates a few of life's comforts
along the beach. Showers and gourmet meals will be provided along with
entertainment. All excursions will maintain a staff to client ratio of 1:2.
A map system has been created by Adventure Unlimited along which our
experts will lead all the boats. The map clearly indicates the route, places to
camp, and stores for food. It is totally comprehensive. Leadership training for
the guides will be developed in-house using some outside material. There are
many similar organizations that will be good sources of information.
The products needed for this trip are for the most part already manufactured.
One item that needs to be designed and built is a privacy compartment for
the solar shower. This will be designed and manufactured in-house. A
cookbook will also be assembled. This will be a collection of simple recipes
including some personal favorites. Professional cooks will be provided if
necessary.

White Water Kayaking

Trisuli and Sun Koshi were chosen for these hard adventure excursions. The
trips will be of single day, with a maximum of ten people per group. Trips will
be planned to each location, but for large enough private groups, custom
trips can be planned. As with the kayaking trips, local guides will be used in
addition to our own. The creation of the trips will be done in-house. These
trips will be cooperative effort in-house as well as local guides in the host
locations. The choice to seek outside consulting for the trips abroad is due to
each countries different legal and regulatory climate. The potential

subcontractors and guides are individuals currently in the industry in their

respective countries.

Bungy Jump
This bungy jumping site is situated 160m over the wild Bhote Kosi river, and
located close to the Nepal-Tibet border, a three-hour bus ride from
Kathmandu. This can be arranged on arrival in Kathmandu. The jump, at
160m, was designed by one of New Zealand's leading bungy consultants,
and is operated by some of the most experienced jump masters in the
business. It's mishap-proof. The agency takes safety "very, very seriously".
Less than 3 hours outside Kathmandu by Ultimate Bungy Shuttle. Clients will
travel the Arniko Highway to within 12km of the Tibet Border and the famous
Friendship Bridge. Fooding and lodging will be done with our partner The Last
Resort. Bungy jumping takes place on a 166m wide steel suspension bridge
over the Bhoti Kosi River which gives a thrilling experience in the safest way.

Paragliding
This can be a truly wonderful and fulfilling experience for the adventure
seeker which will take clients over some of the best scenery on earth, as
they share airspace with Himalayan griffin vultures, eagles, kites and float
over villages, monasteries, temples, lakes and jungle, with a fantastic view of
the majestic Himalaya. Gliding is a weather dependent sports and the flying
season in Nepal commences from November through February, the best
months being November and December. The takes off point for these flights
is Sarangkot, which also offers prime views of Fewa lake and mountains at
sunrise and sunset (provided the skies are clear) and the landing is by the
Fewa lake in Pame. No previous experience is required as qualified pilots
provide a short briefing before launching. Theyll get memories to last a
lifetime in 30 to 45 minute flight.

Competition

Mainly 2 types of competitor:

First one is the adventure provider who specializes in a single type of

hard adventure activity.
o Example; Royal Beach Camp and Sukute Beach.
They typically serve for a moderate amount.
Strength: Their expertise in a given sport.
Weakness: They provide an undifferentiated product in a competitive
market.
o They do not have the resources and ability to target and/or
accommodate a customer

Other types are companies that offer higher-priced, more luxurious

packages generally known as "soft" adventure.
o Example; Ace Travels.
Their activities are more along the lines of sightseeing and low-risk
alternatives.
Strength: These companies have established reputations, extensive
knowledge of the industry, and key personnel and management.
o They are familiar with local service providers and have
established strategic relationships.

Service Offering
White Water Rafting
This event takes place on either Trisuli, Karnali, or Sun Koshi
Is designed for the serious water lovers.
All excursions will maintain a staff to client ratio of 1:2.
A map system has been created by Adventure Unlimited along
which our experts will lead all the boats.
o Leadership training for the guides will be developed in-house
using some outside material.
o Showers and gourmet meals will be provided along with
entertainment.
o
o
o
o

White Water Kayaking

o Trisuli and Sun Koshi were chosen for these hard adventure
excursions.
o A maximum of ten people per group for security.
o Local guides will be used in addition to our own.
o Before the event a 2 hour counseling and training session will be
provided.

Bungy Jump
o The site is situated 160m over the wild Bhote Kosi river, a three-hour
o
o
o
o

bus ride from Kathmandu.

The jump, at 160m, was designed by one of New Zealand's leading
bungy consultants, and is operated by some of the most experienced
jump masters in the business.
It's mishap-proof. The agency takes safety "very, very seriously.
Fooding and lodging will be done with our partner The Last Resort.
Bungy jumping takes place on a 166m wide steel suspension bridge
which gives a thrilling experience in the safest way.

Paragliding
o It will take clients over some of the best scenery on earth.
o Gliding is a weather dependent sports and the flying season in
Nepal commences from November through February.

o The takes off point for these flights is Sarangkot, which also
offers prime views of Fewa lake and mountains.

o The landing is by the Fewa lake in Pame.

o No previous experience is required as qualified pilots provide a
short briefing before launching.

o Theyll get memories to last a lifetime in 30 to 45 minute flight.