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IBM SWOT Analysis, USP & Competitors

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Posted in IT & Technology, Total Reads: 6095

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SWOT Analysis of IBM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
IBM
Category

IT Services

Sector

IT and Technology

Tagline/ Slogans

Let's build a smarter planet

USP

One of the best known brands in the world

STP

Segment

Enterprises seeking IT solutions

Target Group

Enterprises looking for end to end IT solutions to transform business

Positioning

Enterprises seeking quality partner

SWOT Analysis

Strengths

1) Global Presence
2) Strong Brand Name
3) Huge Clientbase
4) Big Talent Pool

Weaknesses

1) The company has become too large

2) Attrition
1) Emerging Markets

Quizzes!

2) Can become One Stop shop for Enterprise IT

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Opportunities

3) Domestic projects in countries like India and China

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Threats

1) Threats from companies like Infosys, TCS, Accenture globally

2) Large Size of the company

Logos. Taglines. Trivia. Finance. Marketing. HR. Operations

Trending Topics

Competition
1. Accenture
2. HP Services
3. Oracle
4. Infosys
5. Tata Consultancy Services(TCS)
Competitors

6. Wipro Technologies

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SIMILAR BRANDS IN THE SAME SECTOR:

Computer Sciences Corporation (CSC)
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