Online S2 Communication Studies LSPR.

Course: ECC eCrisis Communication

PROGRAM TEACHING GUIDANCE
Postgraduate Program of
The London School of Public Relations-Jakarta
Revision: 02
Course
Subject

ECC eCrisis
Communication

SCU
Prerequisites

4 (four) credits

N
o.

NONE

Category

Course
Descriptio
n

Learning
Outcomes

Grading

Assessme
nt
componen
t

Teaching Team
Valid date
Syllabus
designed by

Syafiq Basri Assegaff, MA, MD, CBM,

IAPR (Course Coordinator
syafiqb@gmail.com);
2nd April 2016
Syafiq Basri Assegaff, MA, MD, CBM,
IAPR

Description
We live in a world today where corporate reputations are fragile & where
crises seem to be occurring more & more frequently. This Crisis
Communication course introduces a comprehensive approach to
managing situations which may turn into crises, & ways to handle crises
once they occur. It will outline a number of potential crisis scenarios &
involve students in the practicalities of legal issues involved, crisis
management planning process & nitty-gritty of handling crises as they
unfold, following through after the immediate crisis dies down.
After completing this course, students are expected to be able to:
L1. Gain an appreciation of crisis management, & enlightened about is
relevance to current public relations practice;
L2. Comprehend the importance of crisis management for corporations
operating in Indonesia & be aware of various crisis management &
communication skills such as planning crisis management, handling the
media during crisis, crisis resolution, & crisis recovery.
A : 90-100; A- : 85-89.99; B+: 80-84.99;B: 75-79.99; B-: 70-74.99; FAIL:
Below 70.00

N
o.
1
2

Component
Weekly Post Quiz
Twice weekly Group
Discussion

Weig
ht

CILO

Due date

5%

1,2

5%

1,2

End of every week *

Every Wed & Sat
1800pm WIB
End of weeks 14 or 16
(Session13 or 15), Sat
11th or 25th Jun2016*
End of week
7(Session07), Sat 23rd
Apr2016*
Sat7thMay2016 (on
campus)
Sat23rdJul2016 (on
campus)

One (1) Group

assignment

10%

1,2

One (1) Individual

assignments

10%
**

1,2

Midterm Exam [UTS]

30%

1,2

Final Exam [UAS]

40%

1,2

TOTAL Penilaian

100%

All online materials are accessible from elearning.lspr.edu website

Assignments are all submitted online from elearning.lspr.edu website

* Saturday at 2350pm WIB

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Description
** Each Individual assignment is graded at 10% each towards final grade
Lecturers will be available for a live online chat session with students for
60 (sixty) minutes during the following timeslots,
Class

Day

Consultation slot

(WIB*)

Wedn
2015pm to 2115pm
esday
*WIB: Western Indonesia Time
A

Lecture
live chat
via
HipChat

Class
policies

Lecturer
Syafiq Basri Assegaff, MA, MD,
CBM, IAPR

Note: National holidays. If the

Saturday is a national holiday, then the live chat will be moved
earlier by one day, to the Friday of that same week.
Wednesday is a national holiday, then the live chat will be moved
later by one day, to the Thursday of that same week.
Online Chat is accessible from https://harukaedu.hipchat.com/chat
website or download for free from Google Playstore for android devices &
Apple Appstore for Apple devices.
Students are expected to,
Complete 100% every weekly activity: Pre & Post quizzes, practices
quizzes, View class video, audio, transcript, presentation slides, Twice
weekly Group discussion assignments before the end of every weekly
session (Saturday midnight 23.59pm)
Participate in group forum discussion & twice weekly chat regularly.
Plan on obtaining any notes, announcements, & so on from their fellow
class mates, in the event of emergencies.
Arrive to class on time for each on campus session. On campus
sessions will begin promptly, & tardiness is an interruption that is both
rude & distracting for both the instructor & students. Note that any
information students miss as a result of being late is their
responsibility.
Absence policy
Student who do not complete 100% of every weekly activity before
the due date, will be considered not present in that session.
The maximum number of absence in this course is four (4) times.
If the student has four or more absence, the student will not be
allowed to take the final exam.
Hence the failed student will have to retake the course in future
semesters to pass the course.
For on campus session, to provide a classroom that is conducive to
learning, please refrain from,
Answering cell phones or replying to text messages
Engaging in conversations with fellow classmates outside of the scope
of the class
Any other disruptive behaviour
Academic dishonesty in any form will not be tolerated. Students are
encouraged to become familiar with the LSPR Code of Conduct as they

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Peer
review

Class
Environme
nt/Policies

Descriptio
n of
Teaching
Method

10

Academic
Honesty

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Description
relate to academic dishonesty/cheating.
All assignments are due on the date specified in the discussion with the
lecturer.
Students may, however, turn in any assignment in advance of the due
date.
Only important topics will be discussed in class, & it is the students
responsibility to read other related topics.
To ensure fairness in grading of group assignment, students will be
requested to conduct anonymous peer review every end of the semester/
course. Students are encouraged to grade their group peers fairly using
an online matrix that covers individual contribution towards group
discussions & group assignments.
In order to achieve previously identified course objectives, we will
follow an interactive class format. Students are expected to come to
class on time, take notes & prepare the assigned class material for
each session by doing some readings and/or case studies.
In the interest of providing a meaningful learning experience &
creating & exciting class environment, students thoughtful
participation is required, whereby students own experiences,
comments, anecdotes ought to be shared, including relevant issues &
question raised in class.
Considering the intensive nature of this module & heavy emphasis on
class discussion & interaction, attendance of all sessions & class
participation are necessary for a successful completion of this
course.
The course method will consist of lectures, facilitation, presentations,
assignments & paper submission. The lecturer organizes, supervises &
facilitates the class as well as conduct lectures in the first few meetings.
The students will then be asked to lead class discussions & make report
presentations. For their own benefit, students are expected to read the
assigned chapter(s) prior to the pertinent class sessions, & optional
reading (choices from suggested reference books or other related PR
books).
Short case studies that illustrate the complexities of Corporate
Communications management & invite students to apply their ideas in
practical problem solving.
Classroom participation is expected & required. This will be
evaluated using a self-evaluation format.
Group assignment with the objective of getting a deeper
understanding into some important concepts & applications. With this
assignment, students will have to analyze Corporate Communications
management case studies & present professional presentation. Group
participation is expected & will be evaluated using a group & selfevaluation format. Assessment is based on the quality of group
assignment, contribution to the coursework, & involvement in the
class. It must be noted that group assignment means members of the
group are to work as a team, & there should be no free riders!
Any type of activity that is considered dishonest by reasonable standards
may constitute academic misconduct. The most common forms of
academic misconduct are cheating & plagiarism. All instances of academic
dishonesty will result in a grade of zero for the work involved.

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Description
All assignments will need to have a signed declaration on the 2nd page
(after the cover) that the material submitted is the students own work &
that all work taken from other sources is properly acknowledged.
Use this wording on the 2nd page of each report :
I certify that the attached assignment is my own work & that any material
obtained from other sources has been acknowledged.
I grant permission to the London School of Public Relations to make
copies of assignments for assessment, review and/or record keeping
purposes. I note that the London School of Public Relations reserves the
right to check my assignment for plagiarism.
Signed Date
Penalty for students who performed plagiarism: FAILED from
the subject.

11

AntiPlagiarism
Policy

1st / cover page:

Course title
Topic title
Student Name:
NIM:
Class:
Concentration:
Lecturer name:
Sekolah Tinggi Ilmu Komunikasi
eLearning Postgraduate Programme of LSPR
City, Month, Year
2nd page:
I certify that the attached assignment is my own work & that any material
obtained from other sources has been acknowledged.
I grant permission to the London School of Public Relations to make
copies of assignments for assessment, review and/or record keeping
purposes. I note that the London School of Public Relations reserves the
right to check my assignment for plagiarism.
Signed Date
PGP applied APA (American Psychological Association) as references
system for all paper work in each subjects (latest version is 6th Edition,
2010).

12

13
14

Referencin
g

General
Policy
Attendanc

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1. Worldwide accepted International/ national conferences & reputable

journals.
2. Up dated revisions.
3. Easy for students: Students will learn while practicing this references
before doing thesis.
4. Easy to learn : www.apastyle.org & feel free to come to the Thesis
Depart. (on the 9th floor with Ms.Sari/Hani) & ask for softcopy file.
Students must abide by policies in the LSPR Student Handbook, & the
Basic Graduate Student Responsibilities.
Students are expected to log in & participate as part of their learning in

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e Policy

15

Online
Etiquette

Description
the course. Instructors establish specific policies relating to absences in
their courses & communicate these policies to the students through the
course syllabi. Individual instructors, based upon the nature of the course,
determine what effect excused & unexcused absences have in
determining grades & upon students ability to remain enrolled in their
courses. LSPR reserves the right to determine that excessive absences,
whether justified or not, are sufficient cause for institutional withdrawals
or failing grades.
It is expected that students in this class will conduct themselves with good
sense, courtesy, & dignity in all course-related activities. This includes
your behavior towards other students & the instructor. Inappropriate
language or flaming will not be tolerated & can negatively affect your
grade.
It is imperative that students in an online environment exhibit proper
online etiquette & appropriate online behaviors. Students deemed to
exhibit inappropriate online behavior may be dropped from the course.
Students are expected to participate in all discussions & virtual classroom
chats when directed to do so. Students are to be respectful & courteous to
others in the discussions. Foul or abusive language will not be tolerated.
Discussion, chat, & e-mail spaces within this course are for class purposes
only, unless otherwise stated. Please remember to conduct yourself
collegially & professionally. Unlike in the classroom setting, what you say
in the online environment is documented & not easily erased or forgotten.
The following guidelines apply:
Avoid using ALL CAPS, sarcasm, & language that could come across as
strong or offensive.
Use proper punctuation, grammar & be sure to edit your contribution
before posting.
Read all postings before posting your responses to discussion topics so
as to not unnecessarily repeat information.
Keep chat comments brief & to the point.
Focus on one topic at a time when chatting or posting to discussions.
Remember that unlike in face-to-face learning environments what you
say in discussions & chats is documented & available to be revisited.
Choose your words & discussion topics carefully.
E-mail should only be used for messages pertaining to the course.
Please refrain from sending forwards, jokes, etc. within e-mail.
The majority of online class time is spent posting opinions & sharing
information. Therefore, it is very important to communicate with courtesy
& professionalism. Professional Courtesy includes respecting others'
opinions, being courteous & respectful, & working together in the spirit of
cooperation. Sexist, heterosexist, & racist language should not be used
when communicating in the course. Slang should not be used in the
discussion posts. The same guidelines for professional communication in
the classroom apply to content that a student references in a discussion
or assignment. Please make sure that all content that is brought into the
online classroom is professional in nature. If a student links to material
that is non-professional, derogatory, pornographic, or promotes personal
opinion (such as political or religious agenda) the link will be deleted & the
student may be subject to further disciplinary action.
Since we cannot see each other in the online environment, it is hard to tell

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Category

Communic
ation
Expectatio
ns &
Standards

Submissio
n&
Collection
of
Assignmen
t
Optimal
LiveChat
(HipChat)
Experience

Description
if a writer is bashful, bored, sarcastic, angry, or just kidding. Therefore,
when you critique your classmates, please proof-read your responses
carefully before you post them. Refrain from slipping into arguments. Be
sensitive & positive in your approach to others, & careful with your words.
You are encouraged to visit the following websites & review proper
communications in the electronic format:
www.albion.com/netiquette/
www.bspage.com/1netiq/Netiq.html
All emails or discussion postings will receive a response from your
professor within 48 hours.
You can send email anytime that is convenient for you. Lecturer will check
their email messages during the day throughout the work-week (Monday
through Friday) & will respond to email messages during the work-week
by the close of business (5:00 pm) on the day following their receipt of
them. Emails received by lecturer on Friday will be responded to by the
close of business on the following Monday.
When sending email, use your lspr.edu email address. Lecturers have the
right to Not respond to emails that are,
a. Non-lspr.edu, as there is no way to authenticate the sender. Make
sure students include your name, title of the course, time of the course
& a brief reason for your email in the subject line.
b. Without a subject line. Take the time to use proper spelling &
grammar in your email. You are contacting your lecturer, NOT a friend.
This is professional email addressing a specific concern related to your
education. Take responsibility for your concern & address me in a
professional manner. Lecturers will always address you with the same
professionalism & courtesy.
c. With improper/bad : grammar, spelling and/or basic professionalisms
or courtesies.
In regards to the given Individual & Group assignments, students are
expected to,
Submit all assignments before or on the due date specified in the
discussion with lecturer.
Late submission will be penalized by -3 (minus three) per day deducted
from your score.
To mitigate technical issues, please do the following 3 steps, prior to
participating in live chat,
1. Check your internet speed. Visit www.speedtest.net & check
whether your internet download or upload speeds are at the minimum
of,
512 kbps (for Download) & 256 kbps (for Upload)
Internet speeds lower than the above numbers, could cause a
reduction of interactive levels on our LMS.
2. Refresh your internet browser. Ensure that you have refreshed
your internet browser, so as to experience higher internet speeds. On
your laptop/desktop, you could apply the following short-cut,
Ctrl-Shift-R (for Windows OS users) or Command-Shift-R (for Apple
OS users)
For smartphone users, please re-start your handphones instead.
3. Recommended internet browsers. We recommend that you use the

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latest free internet browsers from Google Chrome or Mozilla Firefox so
you can have an optimal experience on your laptop, desktop or
smartphone (they can be downloaded for free from Google Appstore or
Apple iStore).
Students should first email the LSPR S2 Online Program Helpdesk at
Lsprs2@harukaedu.com for learning or academic issues with accessing
your online course or call at +62 858 177 03214

19

Learning
Support

Helpdesk. Our helpdesk,

Can be contacted 24 hours a day/7 days a week via email or
freshdesk (https://harukaedu.freshdesk.com).
Will strive to respond to any email or freshdesk based query within
24 hours.
For callers, the telephone line is available during general office hours,
Monday to Friday: 0900am to 1700pm Western Indonesia Time
(not including national holidays).

Course Outline (CILO: Course Intended Learning Outcomes)

Se
ssi
on

CIL
O

Metho
Media
d*

Session topic
Why we need to study Crisis ?
Overview; Crisis Characteristics
Crisis Types/Categories
Essential Role; Social Media
Crisis Communications 1
Overview; Real Source of Crisis
The Differences
Crisis Communications 2
Tactical Approach; Nature of
Crisis
Essential Role; Terms
Good Crisis Communications
Principles & Effectiveness
Crisis & Social Media
Principles; Crisis Potential; News
Value
Responses; Social Media
Crisis
Communications
Plan
(CCP) & Makers
Crisis Characteristics
8 Steps in Planning
Crisis Communications Plan

1,2

1,2

1,2

1,2

1,2

1,2

1,2

CCP & Makers 2

1,2

MID EXAM Sat 7th May2016

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Durati
on
(hour)

References

P, D,
Q&A

On
Camp
us

2.5

TBD

P, D,
Q&A

Intern
et

2.5

MR6

P, D,
Q&A

Intern
et

2.5

MR6

P, D,
Q&A

Intern
et

2.5

MR6

P, D,
Q&A

Intern
et

2.5

TBD

P, D,
Q&A

Intern
et

2.5

TBD

P, D,
Q&A

Intern
et
On
Camp

2.5

TBD

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Online S2 Communication Studies LSPR. Course: ECC eCrisis Communication

Se
ssi
on

CIL
O

Metho
Media
d*

Session topic

Durati
on
(hour)

References

us

1,2

10

1,2

11

1,2

12

1,2

13

1,2

14

1,2

15

1,2

16

1,2

Managing Crisis-Working with

the Media 1
Essential Role ; Apology
Berhubungan dgn Media;
Wawancara
Managing Crisis-Working with
the Media 2
Media-Friend or Foe
4 Roles of Media in Crisis
3 Elements; Valuable Insights
Crisis & Social Media
Dealing with Social Media; Cases
1&2
Guidelines for Social Media
Writing
Rumors & Cybercrises
Different Types of Crises; Rumors
& Cybercrises; Fighting Rumor;
Social Media Rumor
The 7 R of Crisis Management
Parameters for Crisis
Communication
Crisis, Risk & Issues; Frequent
Types of Crises; Crisis Response
Phase
Transition Crisis Communication
Research
Course summary of Week 1-14
Crisis Management; Nature of
Crises
Crisis Communication Plan &
Crisis Makers
Media & Social Media; Other
Important Notes
FINAL EXAM Sat 23rd Jul2016

P, D,
Q&A

Intern
et

2.5

TBD

P, D,
Q&A

Intern
et

2.5

TBD

P, D,
Q&A

Intern
et

2.5

TBD

P, D,
Q&A

Intern
et

2.5

TBD

P, D,
Q&A

Intern
et

2.5

TBD

P, D,
Q&A

Intern
et

2.5

TBD

P, D,
Q&A

Intern
et

2.5

TBD

Individ
ual
Exam

On
Camp
us

3.0

Abbreviations:
*Method: P: Presentation; D: Discussion; Q&A: Question & Answer; Pr: Practice
General: TBD: To Be Decided

Reference List:
No
.

Typ
e

Cod
e

Cat

MR

MR1

MR

MR2

MR

MR3

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Info
Bland, Michael; Theaker, Alison & Wragg, David (2005). Effective
Media Relations: how to get results. PR in Practice. London: Kogan
Page Cutlip.
Caywood, Clarke L. & Englehart, Hud Crisis Management: The Model
Unchanged but the Costs are Skyrocketing; Journal of Integrated
Communications, 2002-2003
Coombs, W. Timothy (2008) Crisis Communication & social media.
Web article, posted 2nd April 2008. Web: www.instituteforpr.org/crisis-

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No
.

Typ
e

Cod
e

Cat

MR

MR4

MR

MR5

MR

MR6

MR

MR7

MR

MR8

MR

MR9

10

MR

MR1
0

11

MR

MR1
1

12

OR

OR1

13

OR

OR2

14

OR

OR3

15

OR

OR4

16

OR

OR5

17

OR

OR6

18

OR

OR7

19

OR

OR8

20

OR

OR9

21

OR

OR1
0

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Info
communication-and-social-media/
Coombs, W. Timothy & Holladay, Sherry J. (Ed) (2010) Handbook of
Crisis Communications. Blackwell Publishing Ltd. Part III (The
Practice), pp. 273 311. E-Book
Fearn-Banks, Kathleen (1996, 2011) Crisis Communications: A
Casebook Approach. Lawrence Erlbaum.
HBS (2004) Crisis Management: Master the Skills to Prevent
Disasters. Harvard Business Essentials. Harvard Business School
Press
Paine, Kathie Delahaye (2002) How to measure your result in crisis.
IPR Whitepaper. Web: www.instituteforpr.org/wpcontent/uploads/Crisis_2002.pdf
Regester, Michael & Larkin, Judy (2008) Risk Issues & Crisis
Management in Public Relations: A Casebook of Best Practice. PR In
Practice. Kogan Page.
Ulmer, Robert R.; Sellnow, Timothy L.; & Seeger, Matthew W. (2007)
Effective Crisis Communication: Moving From Crisis to Opportunity.
Thousand Oaks, CA: Sage.
Veil, Shari R. (2009) Friend or Foe: Viewing the media as a partner in
crisis response. Proceedings of the Int'l Public Relations Research
Conference (pp.667-674). Miami, FL: Univ.of Miami.
Wilson, Beth (2013) Creating a Crisis Communication Plan. Inferno
LLC. Web: www.slideshare.net/bethbwilson/crisis-communicationplan-15937744?related=1
Agnes, Melissa (2015) The Secret to Successful Crisis Management in
the 21st Century. TEDx Talk, Los Angeles. Web:
www.youtube.com/watch?v=VQGEPEaEWtg (18mins)
Bonner, Allan (2008) Crisis Communication & Media Relations. . Web:
www.youtube.com/watch?v=QbC2clUC0ss;
Coombs, Timothy
(2009) Social Media & Crisis Management. Aarhus School of Business.
Web: www.youtube.com/watch?v=aMUPaDBXqlk (8mins);
(2013) Situational Crisis Communication Theory. 2013 Trustees
Research Symposium; Univ. of Central Florida, The Institute for PR,
21st Nov. Web:
www.youtube.com/watch?v=4lw3BMSRwzQ&t (3mins)
www.youtube.com/watch?v=2EOZPGdmbQ0 (25mins)
Dezenhall, Eric (2001) PR: How to deal with a Crisis, fighting bad
publicity, Communications. Web: www.youtube.com/watch?
v=NP2EqGVP3Ts (42mins)
McCown, Ashley (2013) Solomon McCown & Co. Top 10 PR Crises of
2013. Web: www.youtube.com/watch?v=X00fP9-xEtc (7mins)
McNaughton, Melanie Joy (2014) Crisis Communication Overview.
18th May. Web: https://youtu.be/JxDOAZ3DMkg (6mins)
Mudd, Jason (2012) Managing PR in Crisis. Web:
www.youtube.com/watch?v=ijCBKQ1ARFU (20 mins)
Pickard, Bob (2009) Keys to crisis communications success on ITV:
Interview. Web: www.youtube.com/watch?v=5tP9IJC5a_I (8mins)
Post, Karen (2010) Managing Your Brand via a Crisis. Web:
www.youtube.com/watch?v=6qWxDxfW-H4 (12mins)
Prizeman, Tim (2010) How professional businesses can stop
developing crisis into a PR disaster by risk management: Recent BP &
Toyota crises. Kelso Consulting. Web: www.youtube.com/watch?

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Typ
e

Cod
e

Cat

22

OR

OR1
1

23

OR

OR1
2

24

OR

OR1
3

25

OR

OR1
4

26

OR

OR1
5

27

OR

OR1
6

28

OR

OR1
7

29

OR

OR1
8

30

OR

OR1
9

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Info
v=_cxltbimOys (3mins)
Ridley, Tony
(2011) Better Prepared: How to write the best crisis management
plan for your business. Web: www.youtube.com/watch?v=seOGJ7J0G4 (13mins)
(2012) Social media crisis management-Google Search. Web:
www.youtube.com/watch?v=JkXeSsdBjJ8 (15mins)
TriadStrategies (2012) What Is Crisis Communications. Web:
www.youtube.com/watch?v=XXiVjjGjIFQ
CASE STUDY: BPS 2013 OIL SPILL CRISIS
Grayson, David & Denyer, David (2010) Learning from the BP
Crisis. Cranfield Univ.Web: www.youtube.com/watch?
v=iQqTRFRyDg4 (13mins);
CBS News (2010) BP's PR Offensive : BPs CEOs (Tony Hayward)
bad answer. Web: www.youtube.com/watch?v=L10W8tgpPwc
(2mins)
CASE STUDY: ENRONS 2001 FINANCIAL FRAUD SCANDAL.
Encyclopediacc (2014) Web: www.youtube.com/watch?
v=BdnbSzXJRok (65mins);
Walaumana (2013) Web: www.youtube.com/watch?
v=Mi2O1bH8pvw (5mins)
CASE STUDY: EXXON VALDEZS 1989 OIL SPILL.
The New York Times (2013) Exxon Valdez Oil Spill: In the Wake of
Disaster. Retro Report. Web: www.youtube.com/watch?
v=VaRdUHrUnBs (12mins)
CASE STUDY: JETBLUES 2007 FLIGHT DELAYS.
Public Apology Central (2011) Jet Blue Airlines CEO Apologizes for
Flight Delays from Snow Storm. Web: www.youtube.com/watch?
v=sW59U66GnXI (7mins);
JetBlue (2007) Jetblue CEOs explanation. Web:
www.youtube.com/watch?v=-r_PIg7EAUw (3mins)
CASE STUDY: PEPSIS 1993 SYRINGES CRISIS.
Asencio, Tracy (2013) The 1993 Pepsi Syringes Crisis : Challenged
by Rumor. Web: www.youtube.com/watch?v=dTGE-7uNLFw
(4mins);
Meyer, Cameron & Miralla, Christina (2011) Pepsi-Cola Syringe
Case 1993. Video Case Analysis. Univ. of North Texas. Web:
www.youtube.com/watch?v=zT8tMNBm_Rw (10mins)
CASE STUDY: TYLENOLS 1982 POISONING CRISIS
Hilburg, Alan (2014) Managing the Tylenol Crisis. Gordon Inst.of
Business Science, Univ. of Pretoria. Web: www.youtube.com/watch?
v=jtuvgAkKGqM (5mins);
Gardner, Robert (2011) Chicago Tylenol Murders. Web:
www.youtube.com/watch?v=8LY10tTJFCE (9mins);
CNN Money (2010) J&J CEO on the recall: I'm sorry. Web:
www.youtube.com/watch?v=iTdgUGNVirI (4mins).
CASE STUDY: UNITED AIRLINES BREAKS GUITAR IN 2008.
Shomo, Chuck; Davis, Alan; Wells, Christina; Duerig, Courtney; &
Wepler, Shelley (2011) United Airlines Breaks Guitar. Strategic
Internet PR crisis communication. Full Sail Univ. Web:
www.youtube.com/watch?v=RiXTk_zds_w (11mins);
Caroll, Dave (2009) United Breaks Guitars. Web:
www.youtube.com/watch?v=5YGc4zOqozo (4mins);

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Online S2 Communication Studies LSPR. Course: ECC eCrisis Communication

No
.

Typ
e

Cod
e

Cat

Info

Columbia Business School (2010) Dave Carroll: Lessons from

"United Breaks Guitars". Web: www.youtube.com/watch?
v=_Hd8XI42i2M (20mins);
TEDx (2013) Personal Branding in the Age of Social Media: Dave
Carroll at TEDxHoboken. Web: www.youtube.com/watch?v=u-RTeGMufA (17mins)
Communication Director (2009) Ten Golden Rules of crisis
communication. Web: www.youtube.com/watch?v=qM7liob6DPs
(3mins)
CASE STUDY: VIRGINIA TECH 2007S SHOOTING.
OR2
Braud, Gerard (2011) Virginia Tech Shooting in 2007. Crisis
31
OR
V
0
Communication Case Study. Web: www.youtube.com/watch?
v=RJ1NlJhfW10 (3mins)
CASE STUDY: VWS 2015 DIESEL ENGINE POORLY HANDLED
SCANDAL.
Walker, TJ (2015) Volkswagen Does Horrible Crisis Communications
Job. Web: www.youtube.com/watch?v=V6_E1IkI-u8 (3mins);
OR2
32
OR
V
Wall Street Journal (2015) Volkswagen in Crisis After EPA
1
Accusations. Web: www.youtube.com/watch?v=L_TMFPhlAhQ
(3mins);
CNN (2015) 3 things you need to know about the Volkswagen
scandal. Web: www.youtube.com/watch?v=xG6abj3ubb8 (2mins)
Notes: Type: MR: Mandatory Reference, OR: Optional Reference
Cat: B: Book, J: Journal, P: Paper, W: Web link V: Video weblink
Guideline: Group Project Presentation
Each student will be given group video presentation assignments. In your given assignment,
you or your group will be required to make a 15 minute video presentation on the topics, to be
uploaded & discussed online either in the Monday of the week of session14 or session15.
More details of the assignments will be provided by the lecturer.

Session schedule:
Week
Session
Period
Locatio
n
Exam
Assign
ment
due
date

1
1
Sat12Mar
2016
On
Campus

LSPR1604
HarukaEdu.com

2
2
Mon14Sat19 Mar
2016

3
3
Mon21Sat26 Mar
2016

4
4
Mon28MarSat02Apr
2016

5
5
Mon04Sat09Apr
2016

6
6
Mon11Sat16Apr
2016

Online

Online

Online

Online

Online

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Online S2 Communication Studies LSPR. Course: ECC eCrisis Communication

Week(s
)
Session
Period
Locatio
n

8&9

7
Mon18Sat23Apr
2016

Mon25Sat30Apr
2016

Sat07May201
6

Online

No Class

On Campus

- 2 weeks
-

Mid
exam[UTS]*

Exam
Assign
ment
due
date

Individual
assignmen
t01

Week(s)
Session
Session

10

11

12

9
Mon09Sat14May2
016

10
Mon16Sat21May2
016

11
Mon23Sat28May2
016

Online

Online

Online

17,18,19,2
0

20

Reading
Week

13

14

15

16

12
Mon30MaySat04Jun20
16

13
Mon06Sat11Jun20
16

14
Mon13Sat18Jun20
16

15
Mon20Sat25
Jun2016

Mon27JunFri22Jul201
6

Online

Online

Online

Online

No Class

Location

16

- 4 weeks
-

Exam
Assignm
Group
ent due
assignmen
date
t
*UTS: Ujian Tengah Semester - Mid exam
UAS: Ujian Akhir Semester - Final exam
Prepared by :

Tgl.

Lecturer
| | 2016

LSPR1604
HarukaEdu.com

Group
assignmen
t

Sat23Jul201
6
On
Campus
Final
exam
[UAS]*

Reading
Week

Checked by :

Authorized by :

Programme Director
Tgl.
|
| 2016

Director of PGP
Tgl.
|
| 2016

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