CHAPTER 4

DATA PROCESSING AND ANALYSIS

TABLE 4.1A REPRESENTS AGE OF USERS

AGE
UPTO TO 18
18-25
25-40
40-55
TOTAL

NO. OF RESPONDENTS

PERCENTAGE

2
180
18
0
200

RESPONDENTS
1%
90%
9%
0%
100

OF

ANALYSIS: From the above table 4.1A 1% respondents are from age group Under 18, 90% are
from age group 18-25, 9% are from age group 25-40.

CHART 4.1A REPRESENTS AGE OF USERS

Age
25-40; 1% Up to 18

; 9%

18-25; 90%

Up to 18

18-25

25-40

40-55

INTERPRETATION: From the above pie chart 4.1A, most of the Usage is made by the age
group of 18-25.
TABLE 4.1B REPRESENTS GENDER OF USERS

GENDER

N0. OF RESPONDENTS

PERCENTAGE

MALE
FEMALE
TOTAL

135
65
200

RESPONDENTS
67
33
100

OF

ANALYSIS: From the above table 4.1B, 67% of the respondents are male and 33% of the
respondents are female.

CHART 4.1B REPRESENTS GENDER OF USERS

GENDER

33%

68%

MALE

FEMALE

INTERPRETATION: From the above chart 4.1B, most of the Users are male as most of time
spent on internet are by male.

TABLE 4.1C: REPRESENTS LIKING TOWARDS ADVERTISEMENTS

Do you like Advertisements?
Yes

NO. OF RESPONDENTS

PERCENTAGE

178

RESPONDENTS
89

OF

No
TOTAL

22
200

11
100

ANALYSIS: From the above table 4.1C, 89% of the users like Advertisements and 11%of the
Users do not like advertisements.

CHART 4.1B REPRESENTS GENDER OF USERS

Do you like advertisments?

200
180
160
140
120
100
80
60
40
20
0

Yes

No

INTERPRETATION: From the above chart 4.1C, Most of the Users like Advertisements.

TABLE 4.1D: REPRESENTS ATTITIUDE TOWARDS ADS

Attitude towards ADS
Informative
Entertaining
Creates awareness
Irritating

NO. of Respondents
108
53
13
4

Percentage
61
30
7
2

Total

178

100

CHART 4.1D: REPRESENTS ATTITIUDE TOWARDS ADS

Attitude towards Ads

Informative

Entertaining

Creates awareness

Irritiating

7% 2%

30%
61%

TABLE 4.1D: REPRESENTS

Less than 1 1 to 2 hours

2 to 4 hours

4 to 6 hours

More than

TV, Movies
Newspaper,

hour
86
122

61
42

19
36

21
0

6 hrs
0
0

Magazines
Radio
Internet

135
25

23
34

15
70

18
38

0
16

CHART 4.1D: REPRESENTS

160
140
120
100
80
Less than 1 hr

1 to 2 hours

2 to 4 hours

4 to 6 hours

more than 6 hours

60
40
20
0

TV, Movies

Newspaper, Magazine

Radio

Internet

TABLE 4.1E: REPRESENTS

Do

you

TV/Radio

watch

the

commercials NO. of Respondents

during commercial break?

Yes
No
Total

156
28
184

CHART 4.1E: REPRESENTS

Percentage
85%
15%
100%

Do you watch the TV/Radio commercials during commercial break?

Yes No

15%

85%

TABLE 4.1F: REPRESENTS

Attitude towards TV/Radio
Informative
Entertaining
Creates awareness
Irritating
Waste of time
Total

CHART 4.1F: REPRESENTS

NO. of Respondents
66
75
22
8
7
178

Percentage
36%
43%
13%
4%
4%
100%

Attitude towards TV/Radio

Informative

Irritating

Entertaining

Annoying

Creates awarness

Waste of time

4%

13%

36%

43%

5%

TABLE 4.1G: REPRESENTS

I

change

the

channel

during No. of Respondents

commercial breaks
Never
Some times
Depends on the ads
Often
Every time
Total

CHART 4.1G: REPRESENTS

16
49
84
33
11
193

Percentage
8%
25%
43%
18%
6%
100%

I change the channel during commercial breaks

90
80
70
60
50
40
30
20
10
0

Never

Some times Depends on the ads

Often

Everytime

TABLE 4.1H: REPRESENTS

Do

you

see/check

online No. of Respondents

Percentage

ads/mails when you surf the

internet?
Never
Some times
Depends on the ads
Often
Every time
Total
CHART 4.1H: REPRESENTS

30
93
63
7
0
193

15%
48%
33%
4%
0%
100%

Do you see/check online ads/mails when you surf the internet?

Often; 4%
Never; 16%

Never

Depends on the ads; 33%

Some times
Depends on the ads

Often

Everytime

Some times; 48%

TABLE 4.1I: REPRESENTS

Strongl

Agree

Neutral

y Agree

Disagre

Strongl

Total

Disagre
Chatting

&

social 64

network
Email
Information
Entertaining
E-commerce
Downloading

50
34
43
28
55

49

16

e
56

92
103
75
50
74

6
8
30
49
16

18
12
9
12
21

15
24
24
21
15

185
181
181
181
160
181

CHART 4.1I: REPRESENTS

120
100
80
60
40
20
0
Chatting & social network

Information

E-commerce

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

TABLE 4.1J: REPRESENTS

What mode of advertising influences you to NO.

of Percentage

buy/suggest any product

Magazines and newspaper
Friends and relatives
TV Commercial
Online advertisements
Social Media Blogs, forums, Social Networking

Respondents
12
12
46
77
30

7%
7%
26%
43%
17%

sites
Total

177

100

CHART 4.1J: REPRESENTS

What mode of advertising influences you to buy/suggest any product

17%

7%

Magazines and newspaper

Friends and relatives

7%

TV Commercial
Online advertisements
Social Media Blogs,
forums, Social Networking
sites

26%
44%

TABLE 4.1K: REPRESENTS

Strongly

Agree

Neutral

Disagree

Disagre

Strongly

Disagre

TV Commercials
87
Print
Ads:
Newspaper, 44

49
67

8
20

4
26

e
39
16

Magazines
Banners, Posters
Online Ads:

33
88

54
32

9
12

26
24

47
Banners, 25

Emails,

CHART 4.1K: REPRESENTS

100
90
80
70
60
50
40
30
20
10
0

Strongly Agree

Agree

Disagree

Strongly Disagree

Neutral

TABLE 4.1L: REPRESENTS

Strongly

Agree

Neutral

Agree

Disagre

Strongly Total

Disagre
189

with 62

46

24

18

e
39

internet
TV
Mobile/Music

52
26

70
43

10
52

18
39

17
13

167
173

player
Books

71

27

30

27

164

Computer

CHART 4.1L: REPRESENTS

80
70
60
50
40
30
20
10
0
Computer with internet

TV

Mobile/Music player

Strongly Agree

Agree

Disagree

Strongly Disagree

Neutral

Books

TABLE 4.1M: REPRESENTS

Strongly

Agree

Neutral

Agree
Recommendations

Disagre

Strongly Total

Disagre

from 45

61

31

e
39

176

24
39
25
36
36
33
38
12
24
22
20
24

51
82
84
88
88
54
78
82
95
54
53
45

58
46
52
48
46
55
43
69
48
62
67
52

31
9
15
4
4
17
7
11
7
23
32
39

19
6
3
3
4
12
12
4
4
12
4
16

183
182
179
179
178
171
178
178
178
173
176
176

consumers
Radio
TV
Ads before movies
Newspapers
Magazines
Blogs & forums
Brand websites
Email I signed up for
Brand sponsorships
Search engine ads
Online banner ads
Text ads on mobile phones

CHART 4.1M: REPRESENTS

100
90
80
70
60
50
40
30
20
10
0

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

TABLE 4.1N: REPRESENTS

Do you think that the face No. of Respondents
of

advertising

Percentage

is

transforming in terms of
technological and cultural
impact
YES
NO
Total

164
22
186

88%
12%
100%

CHART 4.1M: REPRESENTS

Do you think that the face of advertising is transforming in terms of technological and cultural impact
No; 12%

Yes; 88%