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HDFC Asset Management Company Limited (AMC)

HDFC Asset Management Company Ltd (AMC) was incorporated under the Companies
Act, 1956, on December 10, 1999, and was approved to act as an Asset Management Company
for the HDFC Mutual Fund by SEBI vide its letter dated July 3, 2000.

The registered office of the AMC is at Mumbai. In terms of the Investment Management
Agreement, the Trustee has appointed the HDFC Asset Management Company Limited to
manage the Mutual Fund. The paid up capital of the AMC is Rs. 25.161 crore.

The AMC is also providing portfolio management / advisory services and such activities
are not in conflict with the activities of the Mutual Fund. The AMC has renewed its registration
from SEBI vide Registration No. - PM / INP000000506 dated December 21, 2009 to act as a
Portfolio Manager under the SEBI (Portfolio Managers) Regulations, 1993. The Certificate of
Registration is valid from January 1, 2010 to December 31, 2012.


To be a dominant player in mutual fund Space recognized for its high level of ethical and
professional conduct and a commitment towards enhancing investors’ interest.

HDFC Growth Fund

Value Research Rating*

IN EQUITY - DIVERSIFIED CATEGORY (158 schemes) for 3 and 5 year periods ending March 31,

Investment Objective:

The primary investment objective of the Scheme is to generate long term capital
appreciation from a portfolio that is invested predominantly in equity and equity related

Basic Scheme Information:

Nature of Scheme Open Ended Growth Scheme

Inception Date September 11, 2000
Option/Plan Dividend Option, Growth Option. The Dividend Option offers
Dividend Payout and Reinvestment Facility.
Entry Load NIL
(purchase / additional purchase / (With effect from August 1, 2009)
Exit Load • In respect of each purchase / switching of units, an Exit
(as a % of the Applicable Load of 1.00% is payable if Units are redeemed /
NAV) switched-out within 1 year from the date of allotment..

• No Exit Load is payable if Units are redeemed /

switched-out after 1 year from the date of allotment.
Minimum Application Amount For new investors: Rs.5000 and any amount thereafter.
For existing investors: Rs. 1000 and any amount thereafter.
Lock-In-Period Nil
Net Asset Value Periodicity Every Business Day.
Redemption Proceeds Normally dispatched within 3 Business days
Tax Benefits (As per present Laws)
Current Expense Ratio (#) On the first 100 crores average weekly net assets 2.50%
(Effective Date 22nd May On the next 300 crores average weekly net assets 2.25%
2009) On the next 300 crores average weekly net assets 2.00%
On the balance of the assets 1.75%
(#) Any change in the expense ratio will be updated within two working days.

Plan Name NAV Date NAV Amount

Dividend Option 27 Apr 2010 29.9480
Growth Option 27 Apr 2010 76.4760

Investment Pattern:

The corpus of the Scheme will be invested primarily in equity and equity related
instruments. The Scheme may invest a part of its corpus in debt and money market instruments,
in order to manage its liquidity requirements from time to time, and under certain circumstances,
to protect the interests of the Unit holders

The asset allocation under the Scheme will be as follows:

Sr.No. Type of Instruments Normal Allocation Normal Deviation Risk Profile

(% of Net Asset) (% of Normal Allocation)
1 Equity & Equity related 80 - 100 0 Medium to
instruments High
2 Debt Securities, Money 0 - 20 0 Low to
Market instruments & Cash Medium
(including money at call)

Pending deployment of funds of the Scheme in securities in terms of the investment

objective of the Scheme, the AMC may invest the funds of the Scheme in short term deposits of
scheduled commercial banks

Investment Strategy:

The investment approach will be based on a set of well-established but flexible principles
that emphasizes the concept of sustainable economic earnings and cash return on investment as
the means of valuation of companies.

Five basic principles serve as the foundation for this investment approach. They are as follows:

Focus on the long term:

There is substantive empirical evidence to suggest that equities provide the maximum
risk adjusted returns over the long term. In an attempt to take full advantage of this phenomenon,
investments would be made with a long term perspective.

Investments confer proportionate ownership:

The approach to valuing a company is similar to making an investment in a business.

Therefore, there is a need to have a comprehensive understanding of how the business operates.
The key issues to focus on are growth opportunities, sustainable competitive advantage, industry
structure and margins and quality of the management.

Maintain a margin of safety:

The benchmark for determining relative attractiveness of stocks would be the intrinsic
value of the business. The Investment Manager would endeavor to purchase stocks that represent
a discount to this value, in an effort to preserve capital and generate superior growth.

Maintain a balanced outlook on the market:

The investment portfolio would be regularly monitored to understand the impact of

changes in business and economic trend as well as investor sentiment. While short-term market
volatility would affect valuations of the portfolio, this is not expected to influence the decision to
own fundamentally strong companies.

Disciplined approach to selling:

The decision to sell a holding would be based on either the anticipated price appreciation
being achieved or being no longer possible due to a change in fundamental factors affecting the
company or the market in which it competes, or due to the availability of an alternative that, in
the view of the Investment Manager, offers superior returns.

In order to implement the investment approach effectively, it would be important to

periodically meet the management face to face. This would provide an understanding of their
broad vision and commitment to the long-term business objectives. These meetings would also
be useful in assessing key determinants of management quality such as orientation to minority
shareholders, ability to cope with adversity and approach to allocating surplus cash flows.
Discussion with management would also enable benchmarking actual performance against stated

In summary, the Investment Strategy is expected to be a function of extensive research

and based on data and reasoning, rather than current fashion and emotion. The objective will be
to identify "businesses with superior growth prospects and good management, at a reasonable

The Scheme may invest in listed / unlisted and/or rated / unrated debt or money market
securities subject to limits indicated in the investment pattern. Investment in unrated debt
securities will be made after obtaining the prior approval of the Board of the AMC and Trustees
as per the SEBI Regulations.

The Scheme may invest in listed / unlisted and / or rated / unrated debt or money market
securities subject to limits indicated in the investment pattern. Pursuant to SEBI Circular No.
MFD/ CIR/9/120/2000 dated November 24, 2000, the AMC may constitute committee(s) to
approve proposals for investments in unrated debt instruments. The AMC Board and the Trustee
shall approve the detailed parameters for such investments.

The details of such investments would be communicated by the AMC to the Trustee in
their periodical reports. It would also be clearly mentioned in the reports, how the parameters
have been complied with. However, in case any unrated debt security does not fall under the
parameters, the prior approval of Board of AMC and Trustee shall be sought.

Fund Manager:
Mr. Srinivas Rao Ravuri (since Apr 3, 06)
Mr. Anand Laddha - Dedicated Fund Manager - Foreign Securities

Portfolio - Holdings (as on March 31, 2010)

Company Industry+ % to NAV
ICICI Bank Ltd. Banks 6.22
ITC Ltd. Consumer Non- 6.01

Infosys Technologies Ltd. Software 5.74
Crompton Greaves Ltd. Industrial Capital 5.52
Sun Pharmaceutical Industries Ltd. Pharmaceuticals 5.23
Oil & Natural Gas Corporation Ltd. Oil 5.14
Bharat Petroleum Corporation Ltd. Petroleum Products 4.77
Zee Entertainment Enterprises Ltd. Media & Entertainment 4.18
Exide Industries Ltd. Auto Ancillaries 3.93
Coromandel International Ltd. Fertilisers 3.89
Total of Top Ten Equity Holdings 50.63
Total Equity & Equity Related Holdings 96.08
Total Money Market Instrument & Other Credit 0.00
Exposures (aggregated holdings in a single issuer)
Short Term Deposits as margin for Futures & Options 0.78
Cash margin 0.08
Other Cash,Cash Equivalents and Net Current Assets 3.06
Grand Total 100.00
Net Assets (Rs. In Lakhs) 127541.18
Note: $ Sponsor


HDFC Growth (NAV as at evaluation date 31-March-2010 , Rs. 74.508 Per unit)
Date Period NAV Per Unit Returns (%) ^ Benchmark Returns
(Rs.) (%) #
March 30, 2007 Last 1097 days 45.461 17.87** 10.25**
September 30, Last Six months (182 68.47 8.82* 2.34*
2009 days)
March 31, 2009 Last 1 Year (365 days) 38.73 92.38*~ 80.54*~
March 30, 2007 Last 3 Years (1097 45.461 17.87** 10.25**
March 31, 2005 Last 5 Years (1826 24.170 25.24** 21.96**

March 31, 2000 Last 10 Years (3652 N.A N.A. 13.35**
September 11, Since Inception (3488 10.000 23.39** 14.78**
2000 days)

* Absolute Returns ** Compounded Annualized Returns

^ Past performance may or may not be sustained in the future

SIP Returns:

SIP Investments Since Inception 10 Year 5 Year 3 Year 1 Year

Total Amount Invested (Rs.) 115,000 N.A. 60,000 36,000 12,000
Market Value as on March 501,512.88 N.A. 99,654.52 47,943.71 14,848.85
31, 2010 (Rs.)
Returns (Annualised)*(%) 29.11% N.A. 20.42% 19.56% 47.17%
Benchmark Returns 21.24% N.A. 15.62% 14.87% 34.51%
Market Value of SIP in 334,748.93 N.A. 88,643.34 44,871.24 14,115.04

Past performance may or may not be sustained in the future

Inception Date of HDFC Growth Fund is September 11, 2000

* Load is not taken into consideration and the Returns are of Growth Plan / Option. Investors are
advised to refer to the Relative Performance table furnished as above for non-SIP returns

# Benchmark - SENSEX

The above investment simulation is for illustrative purposes only and should not be
construed as a promise on minimum returns and safeguard of capital. The AMC / Mutual Fund is
not guaranteeing or promising or forecasting any returns. SIP does not assure a profit or
guarantee protection against a loss in a declining market. Please refer SIP Enrolment Form or
contact nearest ISC for SIP Load Structure.


76.476 0.06 (0.09%)

NAV as on Apr-27-2010

Period Returns (%) Rank #

1 mth 2.6 125
3 mths 9.4 116
6 mths 13.5 118
1 year 77.2 105
2 year 16.8 75
3 year 57.4 24
5 year 216.4 25

Moneycontrol Rank within 263 Equity Diversified Schemes

Absolute Returns (in %)

Year Qtr 1 Qtr 2 Qtr 3 Qtr 4 Annual

2009 -8.6 46.7 18.6 6.4 72.3
2008 -23.5 -13.8 5.7 -24.5 -48.8
2007 -6.9 24.8 15.4 25.2 65.0
2006 22.1 -14.9 19.6 12.2 43.3
2005 -0.6 4.1 22.1 6.3 38.1

NAV Chart [52-week High 76.62 (Apr 09, 10)]; [52-week Low 43.16 (Apr 28, 09)]