Title: A Centralized Information System for Ovation Productions

Company: Ovation Productions

Address: 777 Katarungan Street, Plainview Village, Mandaluyong City, Philippines
1550

Company Background:
Ovation Productions, headed by veteran promoter Renen de Guia, promotes
all genres from Taylor Swift to Bon Jovi and from Sting to Cesar Millan, the Dog
Whisperer. With Renen and Cel's vast knowledge of artists, markets, and the media,
Ovation is the only promotions company that directly buys, promotes, and handles
all production of its concerts in house. This includes all production of its radio, TV,
and print advertising. Going beyond Metro Manila, Ovation has expanded its market
by pioneering in major and minor provincial cities in the Philippines.
Form of Ownership: Partnership
Owner/s Name: Renato de Guia, Celinda de Guia
Branches: None
Product, Services, and Nature of Business: Events Production
Warehouse, if any: None
No. of Years Existing: 36 years
Total Number of Employees:

Departments
1. Human Resources
No. of Employees: 2
Function: (add from other file)
2. Sales and Marketing
No. of Employees:

Function: The Sales and Marketing Department of Ovation is in charge of the 4 Ps

of the business -- product, price, place, and promotions. Based on the latest trends
and demands of the market, the Sales and Marketing Department indentifies and
procures artists and performances to bring to the country. Once an act is confirmed,
the Department will analyze the costs and project the demand to determine the
ticket prices. The venue of the event is determined by the expected number of
attendees and their specific market. The appropriate communicate channels will
then be selected in order to reach the target market. Sponsors will also be sought
for the event and various promotional campaigns will be implemented to push the
event further. Once tickets are open for sale, the department is also in charge of
monitoring the number of sales and ticket inventory.
3. Finance Department
No. of Employees:
Function: The Finance Department runs the initial cost of an event, projects the
Return On Investment, and determines the overall feasibility of bringing an act. The
Department controls all company expenditures and receives all revenues from sales
and sponsorships. This Department is also in charge of managing investments and
monitoring assets and capital expenditure.
4. Production
No. of Employees:
Function:
5. Road Management
No. of Employees:
Function:
6. Security
No. of Employees:
Function:

Current System:
1. HR Department
2. Marketing and Sales Department
3. Finance Department

4. Production
5. Road Management
6. Security

Thesis Statement:
Partial Set of References:
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