UNIVERSITY OF MUMBAI

Topic: FMCG FAST MOVING CONSUMER GOODS

Project: ORGANISATIONAL BEHAVIOUR
Submitted for the degree of Masters of Commerce, Part II in Management for the University of
Mumbai.
Submitted by:
Name: DHANALI KRGUTKAR
Roll No: 25
Project guide: PROF. SIMMI CHAURASIA

VIVEK EDUCATION SOCIETYS,

VIVEK COLLEGE OF COMMERCE ,
Siddharth Nagar-Goregaon,
Mumbai-400062
Semester IV
Academic year : 2015-2016

DECLARATION
I, hereby state that the project for the M.Com(Management) degree, PART II Examination,
(ORGANISATIONAL BEHAVIOUR, Semester IV)
On
FMCG- FAST MOVING CONSUMER GOODS has been originally carried out by me under
the supervision of Prof. Simmi Chaurasia, associate professor, Vivek College of Commerce,
Goregaon(west),Mumbai and this has not been submitted elsewhere for any other degree and
diploma previously.

Place : Mumbai

Sign:

Date :

(Ms.Dhanali Kargutkar)

II

CERTIFICATE

It is certified that the project entitled FMCG- FAST MOVING CONSUMER GOODS
Submitted for M.com(Management Part II) for semester IV by Dhanali Subhash Kargutkar is
an original and independent research work done by her in Vivek College of
Commerce,Goregaon,Mumbai, for the academic year 2015-2016.

External Examiner

Internal Examiner
(Prof.Simmi Chaurasia)

Co-ordinator

Principal

(Prof.Pradeep Hathi)

(Dr.Nadita Roy)

III

ACKNOWLEDGMENT
To list who all helped me is different because they are so numerous and the dept is so enormous.
I would like to acknowledge the following as begin idealistic channel and fresh dimension in the
completion of the project. I take the opportunity to thank the University of Mumbai for giving
me chance to do the project.
I would like to thank my principal, Dr. Nandita Roy, for providing the necessary facilities
required for completion of the project,
I take the opportunity to thank our coordinator Prof.Pradeep Hathi, for his moral support and
guidance.
I would also like to express my sincere gratitude towards my project guide Prof. Simmi
Chaurasia whose guidance and care made the project successful.
I would like to thank my college library, for having provided various reference books and
magazines related to my project.
Lastly I would like to thank each and every person who directly or indirectly helped me in
completion of the project, especially my parents and my peers who supported me throughout the
project.

With Regards,
Dhanali Kargutkar

IV

CONTENT

MAIN PAGE

DECLARATION

II

CERTIFICATE

III

ACKNOWLEDMENT

IV

INDEX
Particulars

Page No.

Introduction

Power Dynamics

Sources of Power in FMCG

Organisational Politics

11

Power Tactics

13

Ethics of Power and Politics

15

Source/Couses of Conflicts

17

Consequences of Conflict

20

Negotiations

22

Conclusion

24

Bibliography

25