Section 4.

0 MARKETNG PROGRAMS

4.1

4.2

Marketing Objectives

Achieve revenue growth of 30% per year for the next three years
To provide customized business solutions that will meet or exceed customers

satisfaction, requirement, measured using Customer Satisfaction Index.

To achieve operational excellence for our product
To attract, develop and retain staff with strategic competencies measured using

Employee Satisfaction Index and Competency Index.

Expand the scope of service to another level

Marketing Strategy
The marketing integrates all functions, including the marketing department which is

responsible for promotion. The marketing concept depends on an acknowledgement that

marketing is the responsibility of everyone in the organization. There are several factors that
should be consider in the marketing, those are:-

4.2.1

Service
The service should attract most of the customers by advertise the specification

of the service. The service should fulfil customers needs and wants. The scope of the
service should generally include supporting elements such as the warranties and
guarantees.

Service diversification our company will offer various type of service

related to interior designing. Some example is we could offer painting,

renovation, installing grill and much more.

Service technology in order to make the design more precise, we will
use the AUTOCAD for in every task that we do. So, customer will be more

satisfy and we will gain trust to use our service.

Brand in current with global demands, brand are some topic that plays
important role in order to acquired customer trust. So our plan to gain the
trust is by promotes our brand to the world by various type of

advertisement such as at the newspaper, television, radio and more other.

We should give all out service to the customer, so customer will be satisfy
and will introduce our service to their friends, so by brand, our company

will be easily known

Advertisement - We advertise about our business through magazines,
pamphlets and trades shows at interesting places. From the promotion, we
can enlarge the company business to other customers, which have interest
on it. Customers know the quality and much type of services we provide
and they would like to buy it. Our promotion included print media,

broadcast media, internet and outdoor advertisement.

Ease to contact - Business card will be distributed to the entire customers
and it is very important strategies in gaining customers. This could
increase number of customers. We will also distribute brochure to public
and they will know about our services. It will be distributed at place where
it is the main focus of the public. We choose the business place base on the
high prospect, to develop and strategic location.

More other, we will register our company through the business website,
newspaper and magazines. The services, will advertised where the companys name,
services, location, and offer would be mentioned.
Our company is using public relations because it needs us to build a good
relation with market. We promote our service using press release, media coverage,
articles, blogging, newsletter, conference and community. We will design our own
business card to ease the customer to contact us.

4.2.2

Pricing
By the pricing, we should set the price for each service base on what

equipment we use and the standard price on the market. To attract more customers by

pricing, we should also give promotion to regular customers and discount for the 10 th
services.

Cost based pricing price is determined by setting prices based on the

cost equipment needed for the designing.

Competitors based pricing price may set to reflect the way they want

consumers to interpret own price relative to the competitors offering.

Special price in order to attract people to use our service, we will give
special price on certain days. Base on some observation on the market,
most of the customers will choose the service with the lower price. So we

give them lower price on certain days such as at the festive season.
Price fixing price is determined by what technology does we use. The
more advance the technology, the more expensive the cost will be, so we
will include into the resit what technology that we use in our service such
as if we use AUTOCAD in designing the interior design. So by the price
fixing, customer will be more satisfy with our service.

4.2.3

Place
Strategic placing is also play an important to gets to the customer, to promote

our service, we should rent a booth at shopping or carnival which most of the people
can easily see. Other than that, we should always attend any expo or expo that
promotes servicing.

Location - Our Company are located at Setia Alam, Selangor. Because it is

an area that easy and many of our target market that usually needs our
service. The retailing can also happen through the internet, mail orders,

catalogues, vending machine, and entertainment.

Ease access we will locate our place in the middle of the high populated
residential area. By this locating, it will ease the access of the customer to
the shop and to ease the customer contact us if anything happen. The
location play an important cause because customer will get to anything
that near to them,

4.2.4

Promotion

The promotion is the most important part in marketing, it includes advertising,

sales promotion, including publicity. Branding refers to the various methods of
promoting the product, brand or company

Special discount on festive days to make our service more interesting

and to gain more crowd from the customers, we will offer discount on
certain days. By this technique, we will also have the chances to promote

our service to the customers.

Discount on the very first service there is a wise word that says to gain
someone trust, you must do the very best at the very first time. So we plan,
to give our customer the best and giving them discount to make them
happy

4.2.5

Sponsorship
To have a sponsor, we must have something to give. A sponsorship is not

about businesses being nice to a not-for-profit for the sake of being nice. It should
always be viewed a business relationship, one which should be mutually beneficial.
For the not-for-profit, there should be a financial returns (or the equivalent free
premises, products or exposure, for example). For the business, there needs to be a
commercial or reputational advantage. When we make a pitch to a potential sponsor,
we need to be able to show them that we can make a difference to their bottom line.
We will be better equipped to work out what sort of businesses to approach for
sponsorship.

4.3

To sell their product

To gain prestige
To gain access
To avoid risks
To target their product
To get free advertising

Sales Forecast

4.3.1

Sales Forecast per month

Month

Sales Target (MYR)

Remarks

January
February
March
April
May
June
July
August
September
October
November
December

20,000
20,500
21,000
21.500
22,000
22,500
23,000
23,500
24,000
24,500
25,000
25,500

Increase by 2.5%
Increase by 2.5%
Increase by 2.5%
Increase by 2.5%
Increase by 2.5%
Increase by 2.5%
Increase by 2.5%
Increase by 2.5%
Increase by 2.5%
Increase by 2.5%
Increase by 2.5%
Increase by 2.5%

TABLE 4.3.1 Sales Forecast per month

`4.3.2 Sales forecast per year

Year

Sales (MYR)

Remarks

2015
2016
2017

25,500
51,000
88,000

Increase by 30%
Increase by 30%
Increase by 30%

TABLE 4.3.2 Sales Forecast per Year