The importance of data

Data has now become one of the most important assets of every company. Businesses are carrying out more and
more analytics on data to get a better understanding of how their users behave so that they can be better
positioned in their market place. Data helps them find new solutions, solve problems, sell more products or services
and provide for the greater good of the community.
In this day and age, if you are present in the online universe you cannot afford not to monitor visits on your site, and
more than that, you cannot afford not to tailor your presence to the learning coming from this data.
With FindGore we enable you to monitor your existing data in an easy-to-understand and simple way to make the
best out of the asset that you already possess, to turn your visitors into customers.

Conversion
You have a brilliant product or service, you created and strengthened your online presence, you sacrifice money,
effort and energy to get your visitors to your website.
But can you convert them into customers?
At the end of the day all of the businesses are aiming for conversion. In most cases it is about sales, but in a
broader sense, it is about consumer action. To turn a regular bystander visitor into a customer who carries out a
desired action. Even in case of a charity project, when there is no direct sales, you would still want your visitors to
take action and through your defined process they should make a donation, spread the word or speak up (conversion
points).
Your website should be fit to convert your bystanders into acting users. Your website should guide them and help
them in doing so. The question is if your surface is apt for that, your processes are easy enough to be carried out,
the forms are self-explanatory enough to be filled out quickly and easily without churn and if you help them
sufficiently with push messages, retargeting and any other marketing tools to act as you wish them to.
FindGore helps you to find the points of conversion where you are currently losing your users or where you
should be pushing them only a little forward to make it happen.

Is FindGore for me?

Are you struggling with knowing how your website visitors are using your site?
Are you losing visitors without them turning into customers? Do you know where you lose them while they're journeying
through your website?

Would you like to know how to improve your website so to increase the conversion rate?
If your answer is YES to any of the above questions, then we have good news for you, FindGore is exactly for you, this is
what you need!

What is it good for?

Identify your users know exactly who is visiting your website, how many users do you have, how much
time they spend there, how frequently do they visit, etc.

Segment your users create user profiles based on the common behaviors of certain groups.
Monitor their behavior learn the patterns they are following, know their actions (from learning about
their overall journey to the filling out of your website's forms).

Understand the dynamics of your site you can see which are the popular parts of your site,
which pages are most frequently visited, self-set the monitoring of precise data about specific key sections of your site,
know which user was interested in your prices or webshop, to be able to track them and retarget them.

Why should you use it?

Monitoring tools, due to the complexity of data, usually require a deep understanding of analytics. FindGore is created in a
way that even without analytics expertise, through our charts and explained data, you can understand and follow the
dynamics of your website.
It does not require any development on your website, only a simple code has to be inserted and the data starts to flow in.
Within 24 hours of starting to use FindGore you will already see the key points. Within a week, you can get familiar with
how much it offers to you, to prove how you will benefit from the tool in the long run.

How is it different from Google Analytics?

1.

In google analytics you are not able to check what actions a particular customer did before he or she purchased a
certain product.

2. We are able to track users in incognito

3. Great for companies where corporate policy does not allow usage of google analytics

Do you know what journey your users go through?

In an ideal world, your visitor arrives at your website and through a few steps completes the purchase. With this sort
of action, no analysis is needed... but this never happens.

purchase
visitor
arrives

gathering information

checking alternatives /
prices

order
process

In reality, your visitor is following a more complex decision process, bouncing back and forth before, if ever, getting
to the purchase point. Each and every point in their journey is a risk of losing them, momentarily or forever. With the
help of FindGore you can learn about the risk points and the opportunity points at your site, to engage your visitors
more and not to lose them.

purchase
visitor
arrives

gathering information

checking alternatives /
prices

order
process

Our Results
When Google Analytics Not Allowed

Hungarian subsidiary of a multinational clients due to the global company policies were not allowed to use Google
Analytics code. With this condition the company was reaching out to us to become their exclusive worldwide web visitor
statistics measuring partner.
After a comprehensive FindGore audit, web traffic measuring code was built into the into the Hungarian website .
The project was so successful that we were asked to extend our solution to other international subsidies as well. The
global rollout preparation is in progress. It is planned that FindGore will the global of web analysis by 2017.

3 months - visitors into subscribers in 2449

When the customer approached us, they were providing a fast-growing online service. The online business could be
considered as a success, as over three months the site had 13,000 registered users and 24,000 daily views..
Our client could not track users behavior in the membership area, so converting free members to a freemium
membership turned to be hard. During the first round of our joint work we assessed the user interface, redesigned the
system and picked the URL structure to measure attendance of each page. Then we determined the most important
measurement criteria, observed their performance and analyzed how each data points are converted to what extent.
We grouped users based on their patterns of behavior on the website, and then we looked at the sales funnel for each
user segments and how they converted (sales funnel analysis).

Based on these data, the user groups have been synchronized through API to an automated marketing system.
As a result of the project, we found out what users are doing on the website, where they get stuck. Knowing these
critical points we had a chance to help users through these deadlocks with the help of email campaigns.
The analysis, building up the e-mail marketing strategy and drafting actual emails (117 different e-mail based on user
segments FindGore) took nearly three months.
The project results after the 3 months showing 2449 was paying user customers (94% of the users subscribed to the
smallest package, but we continuously working on it to upgrade them to the bigger membership packages.

Visitors to track also in incognito

A dating website has one million daily visitors internationally though, their customer archetype is unknown.
The first month we spent analyzing the traffic. As a result, we found out that visitors of the site what searches carry out and what
filtering they are using in searching. Furthermore, we received exact statistics how visitors scroll through the sites and how
following what logic they choose a partner.
Since the customer has a number of similar domains within the same country, it was important to be able the users crossdomain and to see what is the percentage of the traffic across the sites.
Due to the nature of this industry, we faced with the challenge that a significant number of users use the browser in private
mode. It was more difficult to identify users during the analysis, but fortunately no limitation for FidnGore. The system provides
also a solution to this problem as well.

Rescued business - Preventing Website from shutting down

and launch of a new website within a week
Our client provides health care services in Hungary for expats.
The website had 1000 daily visitors had at the start, though the quality of the website was so poor (free, unmaintained popular
portal engine) that as the first step we had to build a new website. The design and the content havent changed but in four days the
complete backend infrastructure of the CMS system has been replaced.
During the transition we found that several pages are hacked, invisible porn and potency-enhancing links were placed in. The
website was dangerously close to shutting it down, which practically meant that that the site could have lost all its visitors.
One week after the start of the project the FindGore tracking codes were already incorporated into the new website and
corresponding measurement points were defined.
It was important to determine that users which generated content related to existing services favor, which blog entries build
trust in the readers increasing the number of online bookings and what are the contents that make readers unsecure in their
buying decision. We had to define the s so-called "Red routes" that are the most frequent users before taking through a
successful conversion.
The website re-construction was 2,000. The client additionally paid a fixed monthly fee of 500 + commission after sold
services. Our commissions due to the increased revenue in sales per month is currently more than 2200. It is a win-win
partnership.

Trial week
Find out during our trial week how it could benefit your goals!
No thorough development needed, with the help of a single, easy to insert code, the system will be up and running to prove to you
how FindGore could make your life easier and your business more fruitful.
No efforts, no hassle, nothing to pay. Nothing to lose. Everything to gain.

Try it FREE for a week and let it speak for itself!

findgore@greenprofitconsulting.com