Beruflich Dokumente
Kultur Dokumente
2010
Family
Grocer
Mohalla
Medical &
General
Mohalla General
Mohalla Kiryana
Cosmetic
s
General
Bakers
Others
Wholesale
CHANNEL:
ELEMENT:
PROPOSED NAME FOR DSR:
* SELF SERVICE
* MOSTLY ELECTRONIC CASH REGISTER
* TROLLEY OR BASKET
CHANNEL:
ELEMENT:
PROPOSED NAME FOR DSR:
FAMILY GROCERS
Family Grocer
Big General Store
* Mostly main bazaars / market / key area
* Modern looking / neat displays
* Glass enclosed PP cabinet
* No loose product visible.
* Pulses, rice, sugar etc in pre-packed form
* Large range of categories
* Home delivery to limited loyal customers
* Store size is medium (80-140 sqft) TO
large ( 145-199 sqft)
* Key Driver: Quality, and Range
* Walk in but mostly OTC
* More than 3 workers at peak hours
* AWS of UPL is Rs. 10,000 to 35,000
* Monthly Grocery Purchase: Shoppers
with "Purchi" (at least 40 per month)
ELEMENT:
PROPOSED NAME FOR DSR:
Family Grocer
Big General Store
* Mostly main bazaars / market / key area
* Modern looking / neat displays
* Glass enclosed PP cabinet
* No loose product visible.
* Pulses, rice, sugar etc in pre-packed form
* Large range of categories
* Home delivery to limited loyal customers
* Store size is medium (80-140 sqft) TO
large ( 145-199 sqft)
* Key Driver: Quality, and Range
* Walk in but mostly OTC
* More than 3 workers at peak hours
* Stock Value of UPL categories: 25-10000
* Monthly Grocery Purchase: Shoppers
with "Purchi" (at least 40 per month)
CHANNEL:
ELEMENT:
PROPOSED NAME FOR DSR:
FAMILY GROCERS
Family Grocers
Big Kiryana Store
ELEMENT:
PROPOSED NAME FOR DSR:
Family Grocers
Big Kiryana Store
* Mostly main bazaars / market / key area
* Heavily stocked with loose as well as
branded products
* Lots of sacks (booris) visible
* Large range of categories
* Home delivery to limited loyal customers
* Store size is medium (80-140 sqft) TO
large ( 145-199 sqft)
* Wholesale activity not more than 20%
* Key Driver: Lower rate , quality and Range
* Some may have walk in but mostly other
then counter
* More than 3 workers at peak hours
* Stock Value of UPL categories: 35-10000
* Stock displayed in CARTONS
* Monthly Grocery Purchase: Shoppers
with "Purchi" (at least 40 per month)
CHANNEL:
ELEMENT:
PROPOSED NAME FOR DSR:
MOHALLA SHOP
Mohalla
Mohalla Kiryana Store
144-200
CHANNEL:
ELEMENT:
PROPOSED NAME FOR DSR:
MOHALLA SHOP
Mohalla
Mohalla General Store
CHANNEL:
ELEMENT:
PROPOSED NAME FOR DSR:
MEDICAL GENERAL
Medical General
* Medicines
CHANNEL:
ELEMENT:
PROPOSED NAME FOR DSR:
COSMETIC
Cosmetic / Minyari
Cosmetic
* Colour Cosmetic
* High range of PP products
* Women Shopper
CHANNEL:
ELEMENT:
PROPOSED NAME FOR DSR:
GENERAL BAKERS
Bakery
Bakery