A PROJECT REPORT

ON
________________________________
A Case Study of __________

SUBMITTED:
By ________________ (students name)
in partial fulfillment for the award of the degree
of

MASTER OF COMMERCE PART I

Under The Guidance Of

Prof. _____________ (guides name)

BUNTS SANGHAS
S.M.SHETTY COLLEGE OF SCIENCE, COMMERCE AND
MANAGEMENT STUDIES

UNIVERSITY OF MUMBAI
APRIL 2014

Address: Opp. JalvayuVihar, Hiranandani Garden, Powai, Mumbai - 400076

Web site: http://smshettyinstitute.org
Email id: college@smshettyinstitute.in

Telephone:(91-22) 61327321
Telefax:(91-22) 61327304

EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the project on
_______________________________,submitted by Students name student of
M Com part 1.
This project is original to the best of our Knowledge and has been accepted for
internal Assessment.

Internal Examiner
Prof. guides name

External Examiner

Principal
Dr. Sridhara Shetty

Address: Opp. JalvayuVihar, Hiranandani Garden, Powai, Mumbai - 400076

Web site: http://smshettyinstitute.org
Email id: college@smshettyinstitute.in

Telephone:(91-22) 61327321
Telefax:(91-22) 61327304

DECLARATION BY THE STUDENT

I,Choudhary Shabeena, student of M Com Part 1 Roll Number____ _hereby
declare that the project for the paper strategic management, titled,
Project name_________________ submitted by me for semester 1 during
the academic year 2013 2014, based on actual work carried out by me under the
guidance and supervision of Prof. Guides Name.
I further state that this work is original and not submitted anywhere else for any
examination.

Signature
(Students name)

ACKNOWLEDGMENT
T h r o u g h t h i s a c k n o w l e d g me n t I e x p r e s s my s i n c e r e g r a t i t u d e t o
all those people who have been associated with this assignment
and have helped me to make it a worthwhile experience.
F i r s t l y I e x t e n d my t h a n k s t o t h e P r i n c i p a l o f t h e c o l l e g e , a n d
Chief Co-coordinator Prof. Liji Santosh, who have given me the
c h a n c e t o pr o v e my s e l f , s h a r e d t h e i r o p i n i o n t hr o u g h w h i c h I
r e c e i v e d t h e r e q u i r e d c r u c i a l i n f o r ma t i o n s f o r m y r e p o r t .
A l s o I e x p r e s s m y s i n c e r e t h a n k s t o m y P rof . G u i d e s N a me , w h o
g a v e m e t h i s o p p o r t u ni t y t o l e a r n t h e s u b j e c t i n pr a c t i c a l
a p p r o a c h a n d pr o v i d e d m e t h e v a l u a b l e g u i d a n c e i n p r e p a r i n g t h e
p r o j e c t r e p or t .

Students Name

TAB L E O F C O N T E N T
SR NO

TOPIC

PAG E N O

1
2

RESEARCH METHOD
S TATE M E N T O F O B J E C T I V E

07
08

I N T E R N ATI O N A L I S ATI O N

9-10

H I S T O RY O F I N T E R N A L I S ATI O N

11 - 1 2

M A R K E T I N G S T R ATE G I E S O F D O M I N O S

13

H I S T O RY O F D O M I N O S

17

GEOGRAPHIC

18

PSYCHOGRAPHIC

19

PRICING DOMINOS

20-12

10

PROMOTION

22

11

C R E ATI V E S T R ATE G Y

24

12

A D V E RTI S I N G

25

13

P U B L I C R E L ATI O N

26

14

METHODOLOGY

28-30

15

CONCLUSION

31

16

S U G G E S T I O N & L I M I TATI O N

32-33

16

BIBLIOGRAPHY

34

Research Method Used

Research is a systematic purposive investigation looking for the facts through verifiable methods
in order to establish a relationship between them and to conclude from them broad principles or
laws. There are various types of research based on the intent:
1. Pure and Applied Research
2. Exploratory Research
3. Descriptive Research
4. Diagnostic Study
5. Evaluation Studies
6. Action Research
This project report is based on Exploratory Research, that is, I have conducted a preliminary
study of an unfamiliar problem. I have done it to generate new ideas or increase my familiarity
with the problem. Generally the methods used are literature survey, experience survey, case
studies etc.

Data Collection Method

There are two categories of data collection methods: Primary and Secondary. I have used both
sources of data. The sources include websites, text book and reference books. Details of these
sources are available in Bibliography and Webliography.