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FOR BUSINESS
VOLUME 15, ISSUE 1
USA $3.95
CANADA $6.95
A healthier
economy
Why strong health care is key
to the regions well being
Publisher
David Hauser, CCE
THIS ISSUE
Director Of
Communications
Katherine Movalson
Eugene Chamber
Executive Committee
Cover story
Columns/Departments
Chamber @ Work
What the Eugene Chamber is doing to
support and promote businesses in the
Eugene area.
12
News
23
Last Call
The connections between a
strong and growing medical
community and the Chambers regional
economic prosperity goals are both
bountiful and significant.
Four
Questions
$PAC-089_EugeneChamber_OpenBiz_7.375x4.8126_AprMay2015.indd 1
2/25/15 11:27 AM
26
34
Business News
Promotions, new hires, and
new members
W W W. M O S S A D A M S . C O M
Craig Wanichek
Past Chair
President & CEO,
Summit Bank
Advertising
Eugene Area
Chamber of Commerce
541.484.1314
Printing
CHAMBER CONTACTS
David Hauser, CCE
Cedric Rudd
Beth Tassan
Jeannine Erving
Administrative Assistant
(541) 242-2356
betht@eugenechamber.com
Barb Brunton
Katherine Movalson
Business Manager
(541) 242-2358
barbb@eugenechamber.com
Director of Communications
(541) 242-2360
katherinem@eugenechamber.com
Ashley Barrington
Cathy Worthington
Treasurer
Licensed Tax
Consultant,
Worthington Business
Services
Asbury Design
541.344.1633
www.asburydesign.net
We asked
Travis Brooke
of Cascade
Health Solutions
and Mike Dyer
of Serenity Lane
questions about
their businesses.
Administrative Support
(541) 242-2351
ashleyb@eugenechamber.com
Mandy Jones
Chair-elect
CEO, Oregon Community
Credit Union
Design/Layout
Page 10
Focus.
Nigel Francisco
Chair
CFO, Ninkasi Brewing
Company LLC
Brittany Quick-Warner
Director of Business Advocacy
(541) 242-2354
brittanyw@eugenechamber.com
Megan Richter
Downtown Eugene, Inc. &
University Business District
Association Director
(541) 242-2357
meganr@eugenechamber.com
Mary O'Neil
Events Manager
(541) 242-2353
maryo@eugenechamber.com
TechnaPrint
541.344.4062
Eugene Area Chamber
of Commerce
1401 Willamette St.
Eugene, OR 97401
541.484.1314
Open for Business:
A publication of the
Eugene Area Chamber of
Commerce
(USPS-978-480).
Open for Business is
published bimonthly
by the Eugene Area
Chamber of Commerce
in February, April, June,
August, October and
December. Circulation:
3,800.
Open For Business
2015
The subscription price
is $25, included in
membership. Periodicals
Postage Paid at Eugene,
OR.
POSTMASTER: Send
address changes to
Eugene Area Chamber of
Commerce, P.O. Box 1107,
Eugene, OR 97440-1107
C LO U D S E RV I C E S
CHAMBER@WORK
Economic growth predicted through 2022
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A P R I L / M AY 2 0 1 6
CHAMBER@WORK
Business After Hours attracts 400 attendees
The Register-Guard unveiled
its new brand, RG Media
Company, at our first
Business After Hours for
2016. The change reflects a
new era of communications
where the RGs website
draws more than 550,000
monthly visitors and social
media brings thousands
of readers each day. The
company also offers
digital services including
website development, video
production and digital
marketing expertise. The
event was a partnership
with Hop Valley Brewing
and it brought more
than 400 people to the
sprawling lobby of the RG
where the question of the
night was, What about
the newspaper? It will
continue to be called The
Register-Guard.
LTD knows that planning for a clean, healthy tomorrow is important to our
community. LTD is replacing traditional buses, when needed, with hybrid electric
vehicles and all the EmX buses are hybrid. It's just one way we're contributing to
a beautiful tomorrow. More at LTD.org
A P R I L / M AY 2 0 1 6
Four questions
We asked local businesses to respond to questions that give insight into
their companies and the value of their Eugene Chamber membership.
Travis Brooke
Director of Occupational Health
Cascade Health Solutions
Its not just our current mantra; its a belief that has guided us for years. Ever since Jim and Dave
set the example by charting a dramatic new course for Hershner Hunter back in the 1970s. Its why,
today, were ahead of the game, having developed strong talent to take over for our seasoned,
Baby Boom Generation attorneys. And its why you can be assured that our legal expertise is
guaranteed to be around for another generation. Or two or three.
Our future is bright and getting stronger. You can rely on the strength of our next generation
as you develop yours. 541-686-8511 | hershnerhunter.com
A P R I L / M AY 2 0 1 6
Eugene Area
Chamber of
Commerce
Four questions
Mike Dyer
Mike Dyer, President and CEO
Serenity Lane
A model
for the world.
An advantage
for your employees.
Eugene Area
Chamber of
Commerce
kp.org/choosebetter
All plans offered and underwritten by Kaiser Foundation Health Plan of the Northwest, 500 NE Multnomah St., Suite 100, Portland, OR 97232, 503-813-2000. 60200517.
COVER STORY
A healthier
economy
Why health care is boosting
the regions businesses
By Jim GoDbold
Pop quiz: What two private sector job categories employ the most
people in Lane County?
Give yourself a high five if you said retail trade. That catch-all
category, which includes all food and beverage stores in addition to
general merchandise and clothing stores, employed 20,800 Lane
County workers in 2015, tops among private nonfarm job categories,
according to the Oregon Employment Department.
How about No. 2? Leisure and hospitality, with 15,800 jobs, would
be a good guess. But it would be wrong. Manufacturing? Close, but
no cigar.
The No. 2 private employer in Lane County is health care, with
19,500 jobs. That represents almost 16 percent of all jobs in the county, and health care employment is still expanding. State Employment
Department projections for Lane County through 2022 forecast that
health care and social assistance will add 3,800 jobs, the most of any
sector, largely due to a growing and aging population.
Those jobs pay pretty well, to boot. At an average annual wage of
1 2 OP E N FO R BUSI N ESS | EUGEN E AREA CH AMB ER O F COM M ERC E
A P R I L / M AY 2 0 1 6
13
COVER STORY
about $53,000, health care pay is 31 percent
higher than the $40,280 annual average for
Lane County overall.
From major medical facilities to rural
county clinics, health care is a cornerstone
of Lane Countys economy. High wages
notwithstanding, consider what recent and
ongoing health care construction has pumped
into the areas building trades and professional
services payrolls:
McKenzie-Willamette Medical Centers
renovation and expansion in Springfield: $80
million
The new Veterans Affairs clinic on Chad
Drive in Eugene: $50 million
PeaceHealths $13.6 million inpatient
Behavioral Health Services unit (opened
in late 2014) and $2.7 million Emergency
Department renovation on the University
District campus in Eugene: $16.3 million
Oregon Medical Groups clinic on
County Club Road in Eugene: $7 million
Willamette Valley Cancer Institutes remodeling and addition on County Club Road:
$4.6 million
The hard-dollar impact of health care is
COVER STORY
only part of the story. In addition to familywage jobs, capital construction, income and
property taxes, utility payments and a host
of other direct financial contributions, health
care organizations are increasingly mobilizing
considerable resources toward keeping people
healthy.
Wait a minute, you might be saying.
Havent health care organizations always
tried to keep people healthy? Granted, your
primary care provider has likely always tried
to help you understand how nutrition, lifestyle
and exercise choices affect your health, for better or for worse.
But the Affordable Care Act and new
reimbursement rules from the federal Centers
for Medicare and Medicaid Services have
upped the ante big time on the need for health
care organizations to focus on preventing illness, hospitalization and unnecessary visits to
emergency rooms. This represents a significant
change from mainly concentrating on taking
care of people when theyre sick.
In a large and more global way, making
the population healthier has huge economic
impacts, says Chris Overton, Senior Director
The six Lane County health care leaders interviewed for this article are all in the
midst of guiding their organizations through a
transition from a system that has based reimbursement on the number of patients treated
and services provided to one that includes
incentives for keeping people healthy while
getting more bang for the bucks being spent.
In addition to Overton and OLeary, Chad
Campbell at McKenzie-Willamette Medical
Center, Terry Coplin at Trillium Community
Health Plan, Chris Achtien at Willamette
Valley Cancer Institute and Research Center,
COnSult
tHE lOCAl
BAnKInG
SPECIAlIStS
Stop by or give us a call,
and well make sure your
prognosis for success
is an excellent one.
A P R I L / M AY 2 0 1 6
15
COVER STORY
COVER STORY
Top executive
Top executive
230
5,900 in Oregon
Key services
Coordinated Care Organization for Lane County and parts of Douglas County.Primarily
offering government-sponsored insurance products such as Medicaid and Medicare.
Key services
Acute care for elders, inpatient and outpatient behavioral health services, childbirth services,
emergency and trauma, heart and vascular, home health, infusion, intensive care, neonatal
intensive care, orthopedics, pediatric/adolescent care unit, primary care, stroke center,
surgical services, Oregon Rehabilitation Center, telemedicine, wound care
PeaceHealth is currently refreshing its master facility plans for each of its locations in
Springfield, Eugene, Cottage Grove and Florence to ensure its facilities will meet the needs of
this and future generations of patients.
720
Key services
Multi-specialty physician group with a majority of providers in primary care. Services include
imaging, laboratory, infusion, after-hours clinics and clinical pharmacy.
In 2017, OMG will open a new 46,000-square-foot medical office on Country Club Road in
Eugene. It will house numerous specialties, imaging, labs and physical therapy. The new clinic
is designed for easy patient access and better workflows to improve patient and provider
experience.
135
Key services
$4.6 million project to remodel half of its 33,630-square-foot building and construct an
8,000-square-foot addition. Project completion is expected to be March 2017.
Kaiser Permanente
Top executive
22
Key services
Top executive
Expansion depends on securing a hospital contract. When that happens, local Kaiser staff
will grow to almost 100 employees.
650
Key services
in Oregon grew 7.5 percent last year, the seventh-fastest growth rate in the United States.
Nationally, health care spending grew 6.5
percent during the same time frame, to $9,523
per person, by far the highest of any industrialized nation. As a share of the U.S. Gross
Domestic Product, health spending accounted
for 17.5 percent last year, almost double what
was spent in the United Kingdom.
Hospital expenses chew up the largest
chunk of Oregons health care spending at
33.6 percent. Physician and other professional
services take 30.6 percent, and prescription
drugs and other nondurable medical expenses
One of the nations most ambitious initiatives to control health care costs and improve
the overall delivery of care was launched in Oregon under the direction of former Gov. John
Kitzhaber. Oregon became a national leader
in health care transformation by establishing
coordinated care organizations (CCOs) as the
delivery system for Medicaid patients who
receive coverage under the Oregon Health
Plan (OHP). A coordinated care organization is a network of all types of health care
providers (physical health care, addictions and
mental health care, and sometimes dental care
providers) who have agreed to work together
in their local communities to serve OHP
clients. CCOs are focused on prevention and
helping people manage chronic conditions,
like diabetes. This helps reduce unnecessary
emergency room visits and gives people support to be healthy. CCOs are accountable for
meeting health outcome and financial targets
in their respective service areas.
Today, there are 16 CCOs operating in
A P R I L / M AY 2 0 1 6
17
COVER STORY
COVER STORY
The triple aim
Three overarching goals for healthcare.
In
di
ca vid
re ua
l
Cost
n
tio
la h
pu alt
Po he
retail
23%
health
health
16%
professional
/ business service
14%
leisure
13%
manufacturing
11%
financial
6%
wholesale
5%
construction
5%
education
4%
transportation
warehousing utilities
3%
information
3%
most basic level, a medical home is a teambased approach to primary care. In a typical
medical home model, patients are seen by
teams that may include medical assistants, care
Womens Care is an independent
group of physicians dedicated to
providing the highest standard of
care. Leading the way in womens
health, we care for Oregons
women at all phases of life.
Less waiting
for emergency care
In a medical emergency, every minute matters. So, at McKenzie-Willamette Medical Center, youll find faster care in the
emergency room. We work diligently to have you initially seen by a medical professional* in 30 minutes or less. And, with
a team of dedicated medical specialists, we can provide a lot more care, if you need it.
*Medical professionals may include physicians, physician assistants and nurse practitioners. McKenzie-Willamette Medical Center is
directly or indirectly owned by a partnership that proudly includes physician owners, including certain members of the hospitals medical staff.
9/1/15 10:24 AM
(541) 686-2922
Womens Care at Riverbend:
(541) 868-9700
WomensCare.com
A P R I L / M AY 2 0 1 6
19
COVER STORY
coordinators, nurses, nurse practitioners, physician assistants, behavioral health specialists and
physicians. The idea behind medical homes is
that patients can receive effective support for
many of their primary care needs from a variety
of health care professionals. It isnt necessary to
see a physician in every office encounter.
Were expanding our primary care medical home teams, says OMGs Noah. We see
teams as one way to design more efficient
workflows and care processes to improve access and reduce provider burnout.
Forecasting the future: Whats ahead for
health care?
Breakthrough
Clinical Research
Neurosurgery
Orthopedic Spine
Gregory M. Phillips, MD
Minimally Invasive
Surgery
Sports Medicine
Physical Therapy
Movement Therapy
Pain Management
www.neurospinellc.com
Appointments:
541-686-3791
HEALTH EDUCATION
Health INSURANCE
Eugene Area
Chamber of
Commerce
NOW HIRING
> Caregivers
> Certified Nursing
Assistants (CNAs)
Call For a Free
In-Home Assessment
A P R I L / M AY 2 0 1 6
23
TECH INDUSTRY
Technology
leaders host
downtown
hack-a-thon
registerguard.com
600,000 unique visitors
every month and growing
e-Edition
The print replica
of the newspaper
on mobile devices
RG News App
Breaking local news
alerts throughout
the day
Sponsored by
Eugenes technology leaders and future leaders pulled several all nighters at the Downtown Athletic Club in February as they participated in the 2016 Hack for a Cause hosted by
the Technology Association of Oregon in the
Southern Willamette Valley.
What exactly is a hack-a-thon? Its an event
where developers and designers collaborate
intensively to serve the greater good in a short
timeframe. Sometimes they are meant for
educational or social reasons and sometimes-like
this event- they set out to create usable software
to improve downtown livability.
More than 130 people broke into teams
tackling one of seven challenges proposed by
sponsors such as the City of Eugene, Downtown
Eugene, Inc., the Lane Arts Council, and others.
Thirty-six hours of dedicated work delivered
websites, mobile apps, videos, and digital art
installations.
A team from IDX Broker was declared the
winner of the challenge pitched by Downtown
Eugene, Inc. with a mobile app to assist their
Downtown Guides program. Other hackers
developed solutions we hope to see assisting
Eugene as we prepare for the Olympic Track
and Field Trials later this year, the World
Championships in 2021, and other long-term
improvements.
The hack-a-thon demonstrates a part of the
accelerating technology boom downtown that is
committed to our community. And in this case,
it was an excellent opportunity for innovators
and technologists to apply their know-how to
benefit our downtown neighborhood.
ONLINE
RNTOBSN
541-684-7343
ADULTDEGREE@NWCU.EDU
NWCU.EDU
Eugene Area
Chamber of
Commerce
Whats a hack-a-thon?
A hack-a-thon is an event where
developers and designers collaborate
intensively on a project in a short
timeframe.
A P R I L / M AY 2 0 1 6
25
BUSINESSNEWS
BUSINESSNEWS
Promotions/
New Hires
Photos appear left to right from top. Names in
bold indicate Eugene Area Chamber of Commerce
members. If you are interested in joining the
Chamber, please contact Cedric Rudd. cedricr@
eugenechamber.com
Well positioned to assist with appeals, trials, and procedural issues throughout Oregon.
harrang.com
800.315.4172
COBURG CAMPUS
NOW OPEN!
www.serenitylane.org
Jim Mountain
Sharon Rudnick
Susan Marmaduke
Bill Gary
SERENITY LANE
541-687-1110
BUSINESSNEWS
BUSINESSNEWS
Sarah-Kate Sharkey
joined the City of
Eugenes Recreation
& Cultural Services as
Resource Development
& Communications
Manager. Sarah-Kate has 10 years of
fundraising and marketing experience, most
recently as Associate Director with Court
Appointed Special Advocates (CASA).
Kudos
PBP Insurance was featured in the
January 2016 issue of Rough Notes
Magazine, a national property & casualty
publication.
WHA Insurance Agency, Inc. hired five
new team members. Dawn Sederlin
joined the Personal Lines team. Dawn was
previously with Liberty Mutual Insurance
and has over 12 years of experience in
personal insurance. Nathan Cortez
joined the Public Entities group. Nathan
was previously with AT&T and has over 17
years of experience working in sales, with
14 of those years in management. Kyrsten
Wike was promoted to a Customer
Service Representative position in the
Workers Compensation Department.
Kyrsten was with WHA for over 3 years and
previously held a position in the agencys
Processing Department. Gloria Emerson
INFORMED
INSPIRED
INVOLVED
#EUGENEYPSUMMIT
EUGENE
SUMMIT
YO U N G P R O F E S S I O N A L S
2016
06.02.16
a conference for
dreamers, innovators,
and future leaders eager
to become catalysts for
postive community
change
A P R I L / M AY 2 0 1 6
29
BUSINESSNEWS
BUSINESSNEWS
The
CounTerTop
SpeCialiST
COMMERCIAL RESIDENTIAL SINCE 1984
OR Lic. 90401
WA UBI: 603-470-374
5414846268
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New Members
Brenners Furniture
www.brennersfurniture.com
Chef Becky
www.chefbecky.com
Crescent Park Apartments
www.crescentparkapts.com
DanceAbility International
www.danceability.com
A P R I L / M AY 2 0 1 6
31
BUSINESSNEWS
Eugene Mortgage Brokers
www.eugenebrokers.com
www.strohmanlaw.com
www.pacificheadwear.com
Page Venture
www.thegilmoreagency.com
www.laneunitedfc.com
www.PageVenture.com
Pavilion Catering
www.giltandgossamer.com
www.myocpas.com
www.pavilioncatering.org
www.gatlawfirm.com
www.opbc.com
www.grantshearing.com
www.opbc.com
In Focus Acting
www.infocusacting.com
www.ppsworegon.org
Sarver Winery
www.sarverwinery.com
Seacret Direct
www.opbc.com
www.seacretdirect.com/connieloop
Oregon RAIN
www.oregonrain.org
Eugene Area
Chamber of
Commerce
www.PacificRealEstateServices.com
oregoncf.org
LTD.org/Air
541-687-5555
PO Box 1107
Eugene, OR 97440-1107
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