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Login and Pay with Amazon

User Experience (UX) Best Practice


-------guide-------

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The purpose of this guide is to provide recommendations for the optimal


user experience (UX) for Login and Pay with Amazon. It includes UX
guidance on button size, button placement, navigation, and checkout flow.
These recommendations reflect years of Amazon eCommerce knowledge
and experience and are designed to improve your site conversion, increase
your number of registered customers, and help grow your business.

Intro

Using Buttons

Site Navigation

Contact Us

15

Implementing Login and Pay with Amazon

How to grow your business

More than payments processing,

with Login and Pay with Amazon

a commerce identity solution

----------------

----------------

Adding Login and Pay with Amazon


to your site is the key to offering the
best shopping experience, by providing
customers with an intuitive, personalized
site experience and streamlined checkout.
If youre like most merchants, you spend
a lot of time and energy to bring people
to your site. To keep them there and
ensure they make a purchase, you need to
provide a checkout experience that is fast,
easy, and secure.
With Login and Pay with Amazon,
you can take advantage of Amazons
technology and know-how to give your
customers a buying experience that is
trusted and familiar. In this guide you
will find recommendations for how best to
implement Login and Pay with Amazon so
that you maximize customer satisfaction
and your business results.

Customers have entrusted Amazon with


their payment information, their shipping
address, and often the addresses of
friends and family. What if they could
take their Amazon identity with them to
other online sites? With Login and Pay
with Amazon, they can.

When you add Login and Pay to your site you


can recognize Amazon customers right when
they login, personalize their experience, and
then when it comes time for them to checkout,
their payment and shipping information is
automatically displayed. No forms to fillout. No new account to create. The result
is a streamlined experience, more registered
customers, higher customer satisfaction, and
more sales for you.

Login and Pay with Amazon Delivers

Your Customers

Your Customers

can create an account with you

have instant access to the


shipping and payment
information they already
have stored in their Amazon
account.

using their familiar Amazon


username and passwordno
new username or password for
them to remember.

User Experience (UX) Best Practices Guide | payments.amazon.com

----------------

Intro

You as a merchant get


their name, zip code, and
email address
You can personalize their
onsite experience and
re-engage customers
that abandon without
completing a purchase.
You can also link their
information to your CRM
system and add their
email to your newsletter
or marketing campaigns.

Using Buttons

Pay with Amazon - Light Grey

196
@2x@2x
- 196- x
60 x 60

Pay with Amazon - Gold

Desktop

400
@2x@2x
- 400- x
90 x 90

@1x - 148 x 30

@1x - 200 x 45

Desktop

Login with Amazon - Gold


Login Login
with Amazon
with Amazon
- Gold- Gold
Login
Login
- Gold
- Gold
@1x
- 148 x 30
Desktop
DesktopDesktop

@1x - 148 x 30
@1x - 148 x@1x
30 - 148 x 30

Desktop
Desktop

@1x -@1x
72 x- 30
72 x 30

Touch

Touch
Touch Touch

@1x - 200 x 45
@1x - 200 x@1x
45 - 200 x 45

Touch
Touch
@2x - 196 x 60

@2x -@2x
144 -x144
60 x 60

Pay with Amazon - Gold


Pay
- Gold
Pay with
- Gold - GoldPay
PayAmazon
with Amazon
- Gold
Desktop
DesktopDesktop

@1x - 148 x 30
@1x - 148 x@1x
30 - 148 x 30

Desktop
Desktop

@1x@1x
- 72 -x 72
30 x 30

Tip! We recommend

@2x -@2x
180 -x180
90 x 90

Touch
Touch Touch

Touch
Touch

@1x - 200 x 45
@1x - 200 x@1x
45 - 200 x 45

D
Deskt

@
@1x - 14
@2x - 400 x 90

sizing the Login and Pay


with Amazon buttons to

@2x - 400 x 90
@2x - 400 x 90
@2x - 400 x@2x
90 - 400 x 90

L
Login

@1x - 200 x 45

@1x -@1x
90 x- 45
90 x 45

@2x - 296 x 60
@2x - 196 x 60
@2x - 196 x@2x
60 - 196 x 60

Touch

@1x@1x
- 90 -x 90
45 x 45

match the size of other


call to action buttons that
you have on your site.

Note: Buttons used in


retina displays are @2x
the sizes provided in this

@
@2x - 19

P
Pay w

D
Deskto

@
@1x - 148

document. For a full list


of Login and Pay button
@2x - 296 x 60
@2x - 296 x@2x
60 - 296 x 60

144
@2x@2x
- 144- x
60 x 60

We offer three color variations:


Pay with Amazon - Gold

options, please visit:

@2x - 400 x 90
@2x - 400 x@2x
90 - 400 x 90

180
@2x@2x
- 180- x
90 x 90

Pay with Amazon - Light Grey Pay with Amazon - Dark Grey

Desktop
Touch
We
recommend Gold because it aligns with
the Amazon brand and the
color provides
a nice contrast to most sites.
Desktop
Touch
Desktop

Login
with
Amazon - LightLogin
Grey
@1x
- 148Grey
x 30Grey
Login
- Light
- Light
@1xAmazon
- with
148 x 30Amazon
Login Login
with
- Light- Grey
Light Grey
Gold
Grey
Desktop
DesktopDesktop

@1x - 148 x 30
@1x - 148 x@1x
30 - 148 x 30

@2x - 296 x 60
@2x - 196 x 60
@2x - 196 x@2x
60 - 196 x 60

Desktop
Desktop

@1x -@1x
72 x- 30
72 x 30

@2x - 196 x 60
@2x -@2x
144 -x144
60 x 60

@1x - 200 x 45

Touch
Touch Touch

@1x - 148 x 30
Ink

@1x - 200 x 45
@1x - 200 x@1x
45 - 200 x 45

@2x - 400 x 90
@2x - 400 x 90

@2x
400 x@2x
90 - 400 x 90
User Experience (UX) Best Practices Guide
| -payments.amazon.com

Touch
Touch

@1x - 200 x 45

@1x -@1x
90 x- 45
90 x 45

@2x - 196 x 60

@2x - 400 x 90
@2x -@2x
180 -x180
90 x 90

http://login.amazon.com/
button-guide

@
@2x - 296

Touch

L
Login

@1x - 200 x 45

D
Deskt

@
@1x - 14

@2x - 400 x 90

3 @2x - 19

checkout

Using Buttons

Continued

Button Placement

Flow ---------------7
To increase the number of recognized
Product
Cart
users,Page
use the Login with Amazon button

Flow 8
Login
Login
Sign in
Login
screen

Flow 1
Homepage

Example placements
Homepage- top bar

and request customers information


to create an account on your site. The
Product
cart
button should be placed wherever a
$100
login is offered on your site or app.
This includes where you sign up new
customers as well as the login prompt for
add
existing customers (for example, during
checkout). We also recommend that you
display the Login button right on your
home page or navigation to encourage
customers to log in for a personalized
experience.

homepage

log in

login

Page Sig
Checkout
SignProduct
in

Checkout page

login

Checkout

Product

john@email.com

john@email.com

**********

**********

$100

$100
buy

add

log in
sign in

sign in

Tip! Avoid placing login


options below the fold. Users

Flow 8
Login

wont see them and wont


take advantage of them.

Flow 9
LoginProduct
Page
Subscription
Page

Flow 2
Sign in Homepage
homepage

login

log in

login
subscriptions

Product

Page
Cart
CartSubscription
cart
cart subscriptions

$100

john@email.com
**********

$100
log in

continue

add

$100

continue
buy

sign in

User Experience (UX) Best Practices Guide | payments.amazon.com

Using Buttons

Flow
Flow
10 10
Product
Product
Page
Page
Continued

Sign
Sign
in in

Cart
Cart

Product
Product

cart

cart

----------------

We recommend adding a simple line of text


under the button that explains the benefit
of using Login with Amazon. Merchants
who have done this have seen an increase
in the number customers choosing Login
with Amazon, leading to more registered
customers and more opportunities to
personalize the site experience and contact
these customers in the future. Some
merchants have chosen to replace other
sign-on options and only feature Login with
Amazon because of the association with
commerce that Amazon brings and the trust
that users have with the Amazon brand.

Adding a hover message


add

**********

$100 $100

**********

WalletW
sign in

sign in

add

---------------

Amazon recommends adding a hover message


when customers scroll over any Login and Pay
button to reinforce the benefits of using Login
and Pay with Amazon.

Button
Button
Hover
Hover
State
State
cart

Checkout
Che
AddreA

john@email.com
john@email.com

$100 $100

Adding context for buttons

Thank
Tha

Suggested messages
Access your shipping and payment information
stored in your Amazon payments account
to shop quickly and safely. Your payment
information is not shared and your purchases
are protected with Amazons A-to-z Guarantee.
Speed through checkout using your shipping
and payment information stored in your
Amazon account.

cart

$100 $100

Shop safely, dont share your payment


information and protect your purchase with
Amazons A-to-z Guarantee.

Suggested messages
Sign up and sign in using your Amazon
account on <Your sites name>.
Access your Amazon Payments information
and checkout faster.
Protect your purchases with Amazons A-to-z
Guarantee.

User Experience (UX) Best Practices Guide | payments.amazon.com

Site Navigation
Every website has a unique navigation and check out
flow. We have identified what we see as the most
frequent user flows to help guide your user experience.
Please select the option below that best fits the
description of your website so that you can provide the
best buying experience for your customers.
For best results, we recommend you implement all the
flows under your chosen navigation structure.

Navigation 1

Navigation 2

Navigation 3

Navigation 4

Navigation 5

You require all


customers to
create an account
upfront to access
your content

You require all


customers to
create an account
before making a
purchase

You allow customers


to create an account
prior to purchase, but
also checkout without
creating an account

You dont offer


customers the
opportunity to
create an account
on your site

You offer
subscriptions that
require a recurring
payment

Page 13

Page 14

(sometimes called Guest Checkout)

Page 7

Page 8

Page 10

User Experience (UX) Best Practices Guide | payments.amazon.com

Choose the
structure that
best represents
your site and
jump to that
section now.

Site Navigation
You require all customers to create an account upfront to access your content
Sample Merchants: SecretSales, The Clymb and other flash sale sites

Give customers the option to Login with Amazon right from the start and breeze through checkout using their
Amazon shipping and payments information by default.

Flow 1a)
Flow 1
Homepage
homepage

---

Navigation 1

Product Page

Sign in
log in

Product

Flow 1
Homepage

Checkout

Cart

Checkout
Address

Cart
$100

john@email.com
**********

Product Page

Sign in

Cart

$100

homepage

Wallet
Checkout

buy

add

checkout

sign in

log in

Product

Cart

Checkout
Address

Customers sign in/sign up

Customers authenticate using

$100
Recognized customers

Customers continue with

Customers select the shipping

at your home page using

their Amazon credentials. The first

select a product

your existing checkout flow

Wallet
address
and payment

Login with Amazon

time they will consent to share

john@email.com
**********

$100
buy

add

sign in

Flow 2
Homepage
homepage

log in

Flow 2
Homepage

checkout

Amazon account to complete

account with your site.

the transaction.

Product Page

Flow 1b)

instrument stored in their

their information to create an

Cart

Checkout

Sign in

Customers that want to sign in with your native login process can still avoid entering their shipping and payment
ProductPay with Amazon and checkout
Checkout
cart
information with
in two clicks.
$100

Product Page

Address

john@email.com

Cart

**********

Wallet
Checkout

Sign in

sign in

$100

add

homepage

log in

Product

checkout

Checkout
Address

cart
$100

john@email.com
**********
sign in

Wallet

$100
add

checkout

Customers sign in/sign up at

Recognized customers

Customers select Pay with

Customers authenticate using

Customers select the shipping

your home page using their

select a product

Amazon to checkout.

their Amazon credentials.

address and payment

Flow 3
password,
other login
Productor Page

Customers dont share any data

existing (native) username and

Cart

Login

cart

login

Sign in

before finalizing the transaction.

instrument stored in their

Amazon account to complete


Checkout
the transaction (Place Order)

Product

$100
Flow 3
Product Page User
add

Checkout
Address

john@email.com

Experience
Practices Guide
| payments.amazon.com
Login
Cart (UX) Best
$100

**********

Wallet
Checkout

Sign in

buy

checkout
sign in

Flow 2
Homepage

Product Page

Site Navigation
homepage

log in

Product

Cart

Checkout

Sign in

Checkout
Address

cart

$100

john@email.com
**********
sign in

Wallet

$100

add

Flow 2a)

Flow 3
Product Page

---

Navigation 2

checkout

You require all customers to create an account before making a purchase


Sample Merchants: AllSaints, Woot!

During checkout, customers can use Login with Amazon to create an account and immediately access their Amazon
shipping and payment information by default.

Product

Cart

Login

cart

login

Checkout

Sign in

$100

Checkout
Address

john@email.com
**********

Wallet

$100
buy

add

checkout
sign in

Customers select a

Customers continue with your

Customers decide to use

Customers authenticate using

Recognized customers select

product.

existing checkout flow

Login with Amazon to sign

their Amazon credentials. The first

the shipping address and

in/sign up on your site.

time they will consent to share

payment instrument stored

their information to create an

in their Amazon account to

account with your site.

complete the transaction.

Flow 4
Product Page

Flow 2b)
Product

Flow 1
Homepage

Sign in

Cart

Checkout

Give customers the option to Login with Amazon right from the start and breeze through checkout using their
Checkout
cart
Amazon shipping
and payments information by default.
Address

$100

john@email.com

Sign in

**********

$100

Product Page

homepage

Checkout

Wallet
Cart

add

checkout
sign in

log in

Product

Checkout
Address

Cart
$100

john@email.com
**********

$100

Wallet

buy

add

checkout

sign in

Customers sign in/sign up at

Customers authenticate using their

Recognized customers

Customers continue with your

Customers select the shipping

your home page using Login

Amazon credentials. The first time

select a product

existing checkout flow

address and payment

with Amazon

they will consent to share their

Flow 5
Product Page

Cart

information to create an account

Sign in

instrument stored in their

Checkout

Amazon account to complete

with your site.


Product

Flow 2
Homepage

the transaction.

cart
$100

john@email.com

Checkout
Address

**********

User
add

log in

Product
$100Practices
Experience
(UX)Page
Best

Cart |
Guide

sign in

payments.amazon.com

Checkout

Wallet
Sign
in
checkout

Flow 3
Product Page

Login

Cart

Site Navigation
Product

cart

Checkout

Sign in

login

$100

Checkout
Address

john@email.com
**********

Wallet

$100
buy

add

Flow 2c)

Flow 4
Product Page

---

Navigation 2

checkout
sign in

You require all customers to create an account before making a purchase


Sample Merchants: AllSaints, Woot!

Blend the payment and login process, by allowing your customers to create an account via the Pay with Amazon
button at checkout

Sign in

Cart

Product

Checkout
Checkout
Address

cart
$100

john@email.com
**********

Wallet

$100
add

checkout
sign in

Customers select a

Customers select Pay with

Customers authenticate using

Recognized customers select the

product.

Amazon to checkout.

their Amazon credentials. The

shipping address and payment

first time they will consent to

instrument stored in their

share their information to create

Amazon account to complete the

an account with your site.

transaction.

Flow 5
Product Page

Sign in

Cart

Product

Checkout
Checkout
Address

cart
$100

john@email.com
**********
sign in

Wallet

$100
add

checkout

Flow 6
Product Page

Sign in

Product
$100

john@email.com

Checkout
Checkout
Address

**********
sign in

User Experience (UX) Best Practices GuideWallet


| payments.amazon.com
checkout

Flow 1
Site
Navigation
Homepage
Sign in
homepage

---

log in

Navigation 3

Product Page

Checkout

Cart

Product
You give customers to opportunity
to create an account priorCartto purchase AND also allowCheckout
Address
$100
customers to checkout without creating an account (sometimes called Guest Checkout)
Wallet
$100
Sample merchants: Cymax, Flint&Tinder.
john@email.com
**********

buy

add

checkout

sign in

Give customers the option to Login with Amazon right from the start and breeze through checkout using their
Amazon shipping and payments information by default.

Flow 3a)
Flow 1
Homepage
homepage

Product Page

Sign in
log in

Product

Flow 2
Homepage

Checkout

Cart

Checkout
Address

Cart
$100

john@email.com
**********

Product Page

Cart

Sign in

$100

homepage

Product

cart

Customers sign in/sign up

Customers authenticate$100
using

Recognized customers

Customers continue with your

at your home page using

their Amazon credentials. The first

select a product

existing checkout flow

Login with Amazon

time they will consent to share

homepage

john@email.com
**********

sign in

$100

log in

Customers automatically
select
the shipping address
Wallet
checkout

their information to create an

stored in their Amazon account

account with your site.

to complete the transaction.

Product Page

Flow 3
Product Page

Checkout
Address

and payment instrument

add

Flow 3b)

checkout

sign in

log in

Flow 2
Homepage

Wallet
Checkout

buy

add

Cart

Checkout

Sign in

During checkout, customers can use Login with Amazon to create an account and immediately access their Amazon
Checkout
cart
shipping and Product
payment information by default,
creating a two-click checkout experience.
$100

Login

Cart

Address

john@email.com
**********

Wallet
Checkout

Sign in

sign in

$100

add

Product

checkout

login

cart
$100

Checkout
Address

john@email.com
**********

Wallet

$100
buy

add

checkout
sign in

Customers select a product.

Flow 3
Product Page
Product

$100
Flow 4
Product Page User
add

Customers continue with

Customers decide to use Login

Customers authenticate using

Recognized customers select

your existing checkout flow

with Amazon to sign in/sign up

their Amazon credentials. The first

the shipping address and

on your site rather than skipping

time they will consent to share

Login

Cart

Sign in

and proceeding to checkout as

their information to create an

a guest.

account with your site.

login

cart

complete the transaction.


Checkout
Address

john@email.com

Sign|inpayments.amazon.com
Cart (UX) Best
Experience
$100Practices Guide

payment instrument stored


in their Amazon account to
Checkout

**********

Checkout

10

Wallet

buy

checkout
sign in

Flow 4
Product Page

Sign in

Cart

Flow 4
Site
Navigation
Product Page
Cart
Product

Checkout
Checkout
Address

cart

$100

$100

Navigation 3
Product

$100

---

add

john@email.com

Sign in

Checkout
Wallet

**********

checkout
sign in

You give customers to opportunity to create an account prior to purchase AND also allow
customers to checkout without creating an account (sometimes called Guest Checkout)
Wallet
$100
Sample merchants:
Cymax, Flint&Tinder.
cart

Checkout
Address

john@email.com
**********

add

checkout
sign in

Flow 3c)
Flow 5
Product Page

Allow customers to checkout as a guest in two-clicks using Pay with Amazon off the
checkout page, customers dont need to link their Amazon account to your site

Sign in

Cart

Product

Flow 5
$100
Product Page

(Guest checkout)
described in the

Checkout
Address

john@email.com
**********

Sign in

integration guide.

Checkout
Wallet

sign in

$100

add

checkout

Product

Checkout
Address

cart

Customers select a $100

Customers select Pay with

Customers authenticate using

product.

Amazon to checkout.

their Amazon credentials.

addressWallet
and payment instrument

Customers dont share any data

stored in their Amazon account to

before finalizing the transaction.

complete the transaction.

$100

add

Flow 6
Product Page

Flow 3d)
Product

with Amazon button

Checkout

cart

Cart

Tip! Use the Pay

Sign in

john@email.com
**********
sign in

Customers select the shipping

checkout

Checkout

Streamline purchases by using the Pay with Amazon button on the product page to enable
checkout in two-clicks.
Checkout

Flow 6
$100
Product Page

Address

john@email.com
**********

Sign in

Checkout
Wallet

sign in

checkout

Checkout
Address

Product
$100

john@email.com
**********
sign in

Wallet
checkout

Customers select Pay with

Customers authenticate using

Customers select the shipping

Amazon to checkout.

their Amazon credentials.

address and payment

Flow 7
Product Page

Customers dont share any data

instrument stored in their

before finalizing the transaction.

Amazon account to complete the

Product

Flow 7
$100
Product Page User
add

Cart

Login

transaction.

cart

login

Checkout

Checkout

Sign in

Checkout

Checkout
Address

john@email.com

Cart (UX) Best


Login
Experience
$100Practices Guide | payments.amazon.com
buy

Checkout

Checkout
Wallet

**********

Sign in

log in

11
checkout

sign in

Flow 6
Product Page

Sign in

Checkout

Site Navigation
Product

$100

john@email.com

Checkout
Address

**********

sign in

Wallet
checkout

Flow 3e)

Flow 7
Product Page

---

Navigation 3

You give customers to opportunity to create an account prior to purchase AND also allow
customers to checkout without creating an account (sometimes called Guest Checkout)
Sample merchants: Cymax, Flint&Tinder.

Customers that are using your native checkout can still avoid entering their shipping and payment
information with Pay with Amazon and checkout in two clicks.

Product

Cart

Login

cart

login

Checkout

Checkout

Sign in

Checkout

$100

Checkout
Address

john@email.com
**********

Wallet

$100
buy

add

log in

checkout
sign in

Customers select a

Customers continue with

Customers sign in/sign on

When presented with the options

Customers authenticate using

Customers select the shipping

product.

your existing checkout flow

to your website with your

to fill shipping and payment

their Amazon credentials.

address and payment

native account pool.

information. Customer selects Pay

Customers dont share any

instrument stored in their

with Amazon.

data before finalizing the

Amazon account to complete

transaction.

the transaction.

Flow 8
Login

Subscription Page

Sign in

login

subscriptions

Checkout

Cart

Checkout
Address

cart

john@email.com
**********

$100
continue

Wallet

buy

checkout

sign in

Flow 9
Login
login

Subscription Page
subscriptions

Cart

Sign in

cart
john@email.com

Checkout
Checkout
Address

**********

$100
User Experience (UX) Best Practices Guide | payments.amazon.com
log in

continue

sign in

12

Wallet
checkout

Flow 4
Product Page

Sign in

Cart

Site Navigation
Cart
Product

Checkout
Checkout
Address

cart

$100
Flow 4
Product Page

$100

john@email.com
**********

Sign in

Wallet
Checkout

add

checkout

$100

---

Navigation 4
Product

sign in

You dont offer customers the opportunity to create an account with your site
Checkout
Address

cart

john@email.com
**********

Wallet

$100
add

checkout
sign in

Flow 4a)

Flow 5
Product Page

Allow customers to checkout as a guest in two-clicks using Pay with Amazon on


the checkout page

Sign in

Cart

Product

$100
Flow 5
Product Page

Checkout
Checkout
Address

cart
john@email.com
**********

Cart

Sign in

Wallet
Checkout

sign in

$100

add

checkout

Product

Checkout
Address

cart

Customers select a $100

At checkout, customers select

Customers authenticate using

product.

Pay with Amazon to checkout.

their Amazon credentials.

address
and payment instrument
Wallet

Customers dont share any data

stored in their Amazon account to

before finalizing the transaction.

complete the transaction.

$100

add

Flow 6
Product Page

Flow 4b)
Product

Sign in

john@email.com
**********
sign in

Customers select the shipping

checkout

Checkout

Allow customers to checkout as a guest in two-clicks using Pay with Amazon on


Checkout
the product detail page

$100
Flow 6
Product Page

Address

john@email.com
**********

Sign in

Wallet
Checkout

sign in

checkout

Checkout
Address

Product
$100

john@email.com
**********
sign in

Wallet
checkout

At the product detail page,

Customers authenticate using

Customers select the shipping

customers select Pay with

their Amazon credentials.

address and payment

Amazon to checkout.

Customers dont share any

instrument stored in their

Flow 7
Product Page
Product

$100
Flow 7
Product Page User
add

Cart

Login

date before finalizing the

Amazon account to complete

transaction.

the transaction.

cart

login

Checkout

Checkout

Sign in

Checkout

Checkout
Address

john@email.com

Cart (UX) Best


Login
$100Practices Guide
Experience
| payments.amazon.com
buy

Checkout

**********

Wallet
Checkout

Sign in

log in

13
checkout

sign in

Flow 7
Product Page

Cart

Flow 7
Site
Navigation
Product Page
Cart
Product

Checkout

Login

cart

Checkout

login

$100

$100
buy

add

$100

---

Navigation 5
Product

Checkout

Sign in

Checkout
Address

john@email.com
**********

Checkout

Login

Wallet
Checkout

Sign in

log in

checkout
sign in

You offer subscriptions that require a recurring payment


Sample merchants: Peachdish.
cart

Checkout

login

Checkout
Address

john@email.com
**********

Wallet

$100
buy

add

log in

checkout
sign in

Flow 5a)
Flow 8
Login

Give customers the option to Login with Amazon right from the start and streamline their checkout
experience using their Amazon shipping and payments information by default.

Subscription Page

Sign in

login

subscriptions

Flow 8
Login

Checkout

Cart

Checkout
Address

cart

john@email.com
**********

Subscription Page

Sign in

Cart

$100

continue

Wallet
Checkout

buy

checkout

sign in

login

subscriptions

Customers select Login

Customers authenticate using

with Amazon to sign in/

their Amazon credentials. The

sign up at your home page.

first time they will consent to

john@email.com
**********

cart

Recognized customers select

Customers continue with

Customers select shipping

the subscription package.

your checkout process and

addressWallet
and payment

select Pay with Amazon

instrument stored in their

$100

continue

buy

sign in

Flow 9
Login

Flow 5b)
login

Flow 9
Login

checkout

share their information to create

Amazon account to complete

an account with your site.

the transaction.

Subscription Page

Cart

Sign in

Customers that want to sign in with your native login process can still avoid entering their
shipping andsubscriptions
payment information with Pay
cart with Amazon and checkout in two clicks.
john@email.com

Subscription Page

Cart

**********

Sign in

sign in

$100

Checkout
Checkout
Address
Wallet
Checkout

continue

log in

login

Checkout
Address

checkout

subscriptions

cart
john@email.com

Checkout
Address

**********
sign in

$100

Customers sign in/sign up


using your native account
pool.

Flow 10
Product Page
Product

$100
Flow 10
User
Product Page

Wallet

continue

log in

checkout

Recognized customers
select subscription package
and proceeds to cart.

Customers select Pay with

Customers authenticate using

Customers select shipping

Amazon to complete the

their Amazon credentials.

address and payment

checkout process.

Customers dont share any

instrument stored in their

data before finalizing the

Amazon account to complete

transaction.

the transaction.

Sign in

Cart
cart

john@email.com
**********

Experience (UX) Best Practices Guide | payments.amazon.com

Cart

$100

Sign in

Thank You
Checkout
Address
Wallet You
Thank

14

Contact Us
----

For existing merchants, contact our support


team for questions concerning this guide,
implementation, and other inquiries.
For new merchants contact sales.

Contact our Support Team


http://payments.amazon.com/contact

----

Contact Sales
http://payments.amazon.com/contactsales

User Experience (UX) Best Practices Guide | payments.amazon.com

15