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What
is Positioning?
What
What
What
is a Go 2 Market Strategy?
@cee
it is not happening:
Poor conversions, no word of mouth, slow usage growth, long sales cycle, and high
churn
When
it is happening:
The customers are buying the product just as fast as you can make it or usage is
growing just as fast as you can add more servers. - Marc Andreessen
@cee
POSITIONING
What
What
..And... Its
@cee
POSITIONING
Avis We Try
@cee
Harder
Measure
Learn
@cee
Allows
Allows
@cee
@cee
GO 2 MARKET
Includes
Includes
Note: Make
@cee
What
What
is the solution?
@cee
Most
@cee
Build
Not
@cee
THE DIAGNOSIS
The
The
The
@cee
You cannot be
everything
to everybody
so pick something
for someone
@cee
The
The
The
@cee
@cee
Otherwise
= Inefficient Scaling
Shouldnt
@cee
a MVS
Design
Test
Iterate
Bullet
Rinse
@cee
Our
Annual
@cee