COSD_000077

BRIAN WILLIAMS WITH ABRAHAM LINCOLN

AFTER HIS HORSE WAS HIT WITH A
CONFEDERATE BULLET

COSD_000078

GOALS AND OBJECTIVES

Provide inforrnatfon~ sktlEs,confidence to interact comfortably with the media

Discuss media types
Needs
Perceptions
How to prepare a media release
How to set up a news conference
Social Media and use by law enforcemerrt

COSD_000079

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I know i# when I see it~~ - U.S. Supreme Caur Justice Potter Stewart

COSD_000080

BENEFITS OF THE MEDIA

Getting information dissem[nated fast
Largest number of people through the smallest number of people
SeekingfugFtives
AmberAlerts
Disasters
Corrects misperception
Deliveringthe message

COSD_000081

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COSD_000082

DON'T BE AFRAID OF THE MEDIA

Establish a relationsi~ip
Honesty
Avaifabiiity
Accountability
Don'tspeculate
If you don't know,you don't know and that's okay

COSD_000083

WELL. MAYBE A LITTLE AFRAID....

Public's rightto know

Case i ntegriry
Post9/11
Law enforcemerrtsources
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Don't let the truth get in the way of a good story
Coronado mansion death

COSD_000084

A DAY IN THE LIFE OF A REPORTER

COSD_000085

TYPES OF MEDIA
Television
Radio
Print
National vs. local
Internet
Face Book
Twitter
Nike
nstagram
Pfrrterest
Linked In

COSD_000086

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COSD_000087

WE WANT AN INTERVIEW !!!i!

Who?
Why?
What?
Where?
How?
Face to face?
Telephonic?

COSD_000088

RELEASE? CONFERENCE?? AVAILABILiTY???

You make thejudgmentcall -does it rise to the level of a news conference?

Media apathy -too many news conferences. Too much `breaking news'
News releases -who,what,when,where(not generally why)
Graphics are good -attention grabbing
Nottoo lengthy - short atterrtlon span
Always include contact information
The POC hasto be availablell!

COSD_000089

ANOTHER DAY IN THE LIFE OF A REPORTER...

COSD_000090

NEWS RELEASES
wno
wnat
Where
When
Genera{ly not why (motive}
Graphics are good -attention grabs
Not too lengthy -shortattention span
Always include contact information -and be available
Spel Chek
Generally not good to send right before the end of the day

COSD_000091

NEWS CONFERENCES
Assemb}e preserrters
Have something visual if passible
Good Ilghting
Quiet
Provide hand outs
Keep participarrts far one-on-ones afterward
News panel?

COSD_000092

THE EVERY DAY i NTERVIEW?

You?
PIO?
Higher rank?
Highest rank?
Should it be done?
Case with the DA2
Will it adversely impactthe investigation?
Prejudice any potential Jury pool?
Putsomeone in harm's way?

COSD_000093

THE EVERY DAY INTERVIEW?

You?
PIO?
Higher rank?
Highest rank?

Should it be done?
Case with the DA?
Will it adversely Impactthe investigation?
Prejudice any poterrtialjury pool?
Putsomeone in harm's way?

COSD_000094

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COSD_000095

JAMES CHARLES `JC' PLAYFORD

COSD_000096

MEDIA JARGaN
Deadline
Media release
Media advisory
Offthe record
Embargo
Two
-shot
Media availability
B-roll
Media conference
On background

COSD_000097

THERE ARE ABSOLUTES IN L1FE

The camera is la wad on

The microphone is always hot
There is no such thing as off the record
Neversay'No comment"

COSD_000098

GIVE WHAT YOU CAN

Give the media whatthey need -sometimesthey don't know whatthey need
Accurate
Detailed
Descriptive
Timely
Sound bites
B-roll

COSD_000099

YOU'RE IN CHARGE

They have the ri~htto ask. YOU have the responsibility notto answer
Keep it short and simple
Be conversational. Be yourself.
If you don't want it printed or aired,don'tsay it or put ft in an email

Be friendly -don't get into an argumerrt with a guy who buys ink by the barrel
The photos editsthefilm

COSD_000100

YOU'RE IN CHARGE

It's better natto know everything

Beinga PIO - Eike being on the w9tness stand
Be honest
Don't be a law enforcemerrtsource
Media always lookingforthe nextshinyobject
Get in front of the story If you can
Don't circle the wagons

COSD_000101

KNOW YOUR DEPARTMENT'S POLICY

Arrestee Information

Name,residence, DOB,phys(cal description,sex,circumstances of arrest.charges,

booking &ball information. parole/probatlan holds,time/manner of release
Suspect information
Ongoing investig,~tion Information
Your policywlll cover
major crimes,disasters,other newsworthy events
releasable &von-releasable information
Traffic collision information
Media access to those in custody
Incident involving multiple agencies

COSD_000102

SOCIAL MEDIA
What is yourgoal?
Who are you tryingto reach?
Push information ~n real time
Recruiting
Face Book - do you want it?
More than one Face Book fn your department?
Doingthe media'sjob?
Don't rely on solely
POST

COSD_000103

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COSD_000104

iT'S ALL ABOUT INFORMATION

Media Gufde
Med(a Access Card
Policy
Website
Social Media
Releases
Conferences
Panels
Aveilabtlities
On-line chats
Tweet-alongs
Availabilitiesand available
JIC(Joint Informattan Centers)

COSD_000105

WATCH YOUR BACK

COSD_000106

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