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Inmuse/?

Music Servie
- Provide Premium Orchestral music at a Friendly Price
- Premium Music At a Friendly Price
- Tagline: Get it Played/Your Listening pleasure/Get Your
Music Played/Mock it Up!/
- To take advantage of Indonesia Low fee
Why?
- Other service charge higher.
Prototype:
- Existing Piece of Music
Business Model:
Customers: Composers/Arrangers/Composition
Students both in Indonesia or International
Needs: to get their work played (for demo purposes, public,
personal, etc)
Positioning:
1. It's a music service.
We serve your music.
2. Customer
Composer, Audience, other music Service (!)
3. Competency
Premium service, friendly price
4. Relevance?
Customer needs: get their piece played by Orchestra.
Customer needs: Help more established service to do their
work.
5. Long-lasting?
Plan for the next 5 years.
6. How different?
Different price, same quality.
Niche:
- Educators, Academics, Students

Music comes cheap!


Partnership:
1. Judul
2. Problem
- Expensive price of orchestra and other music service.
3. Solution
Create a Cheap Premium version of the thing.
4. Partnership
Per Project, with (negotiable) commision.
5. Partnership Model:
Administration, office work: My Part.
Production: All
Programming: All
Mixing, Mastering, Sound Design: Stef, and Fer.
Copywriting: Ivan
Everyone is free to do their outside projects.
Positioning Against:
1. Hollywood
2. Joe Kataldo
3. HollywoodScoring
4.
Branding:
1. Warm
2. Feature customers
3. Help undeserved.
Marketing Strategy:
1. Freebies
Free production of 1 minute string quartet/quintet score for
students and composers (10 maximum)
In return:
Lots of Email address for future marketing
2. Personal Email
Friends in Singapore, ask favour etc.
3. Networking

IOEF composers, Students,


4. Kickstarter
5. Facebook Ads ($)
Service:
1. Film Scoring
2. Singles
3. Sound Design, Foley
4. Mock Up
5. Mixing and Mastering
Rate:
1. Film Scoring
Per Project
2. Jingle/Singles
80$ per minute
3. Sound Design/Foley
?
4. Mock Up
5 tracks/instrument (strings, wind quintets, brass quintets,
rhythm sections, 30$)
5-10 Instrument/2 families (strings + winds/brass,
other combination, strings + rhythm section, 45$)
Full Orchestra (70$)
Academic discount: 5$ discount for every mock up
service
5. Mixing
?
Set up Cost:
1. Website
5 mil
2. Video
(?)

3. Logo
3 (bisa negotiate)
4. Jingle Theme Song Mixing and Mastering
2 mil
5. Facebook Ads
(?)
Total budget for Marketing and stuff:
10 million
Expected income per program:
1. Free Mock Ups!
At least 50 senders, free 10.
Expect 10 Sales (300$)
2. Kickstarter
Minimum Goal: 1000$ (8 4-minute simple mockup)
Expectation: 3000$ (biar balik modal)
Milestones and Timeline
1. Complete Logo Design, Concept, Video (February)
2. Facebook Campaign (March May)
3. Freebies Campaign (March May)
4. Kickstarter Campaign (May July)
5. Freebies Campaign ii (August October)
6. Kickstarter Campagin ii (October December)
Assumptions:
1. Facebook Ads Expenses
a. 150$ a month
2. Facebook Ads Email/Send in Score
a. 100 Email Address
3. Freebies
a. Composers site 100 Email Adress
4. Expected Sales from Freebies and Ads
a. 10x30$ sales from Freebies
b. 5x30$ from Facebook
5. Kickstarter Sales
a. 1000$ (8 x 120$)
b. Expectation 3000$

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