METRODATA

Public Expose
8 Juni 2015

AGENDA
CORPORATE UPDATES
Stock Dividend
Changes of Article of Associations
2014 FINANCIAL PERFORMANCE
TARGET 2015
BUSINESS STRATEGY:
Distribution
Solution
Consulting
E - Commerce

CORPORATE UPDATES

Stock Dividend:
MTDL propose to AGMS to distribute stock
dividend with ratio 35 :1 (35 old shares will obtain 1
new share) or other ratio that will be decided in
AGMS.
In addition to that, MTDL propose for approval to
commissioners to distribute 2015 interim dividend
for the payment of withholding tax of such stock
dividends.
Both Stock and Interim Dividend will have the
same:
Recording date: 2 July 2015
Payment date: 22 July 2015

CORPORATE UPDATES
Changes of Articles of Association:
Approval of changes and restatement of AoA:
(i) to comply with Indonesia Financial
Services Authority Regulation.
(ii) amendment of article 3 which adjusted
with Bapepam and LK Regulation No.
IX.J.1
(iii) to change in article 4 paragraph 2 of the
AoA regarding the issued and paid up
capital in relation with stock dividend.

2014 Financial Performance

2014 Financial Performance

Dalam jutaan Rupiah

SALES
(Jutaan Rupiah)

15,3%
8.000.000

8.444.570

41,6%

7.325.303

6.000.000

5.172.997
4.000.000

2.000.000

2012

2013

2014

2014 Financial Performance

Dalam jutaan Rupiah

GROSS PROFIT
(Jutaan Rupiah)

16,2%
700.000

31,8%

600.000

563.553

500.000
400.000

654.618

427.631

300.000
200.000
100.000
-

2012

2013

2014

2014 Financial Performance

Dalam jutaan Rupiah

OPERATING INCOME
(Jutaan Rupiah)

22,4%

400.000

365.684

350.000

49,7%
300.000

298.760

250.000
200.000

199.507

150.000
100.000
50.000
-

2012

2013

2014

2014 Financial Performance

Dalam jutaan Rupiah

EARNING AFTER TAX

(Jutaan Rupiah)

200.000

58%

179.659

160.000

43 %
120.000

113.748
80.000

79.671
40.000

2012

2013

2014

2014 Financial Performance

Dalam jutaan Rupiah

MARKET CAPITALIZATION
1.800.000

Rp 700 / share

1.600.000

Rp 615 / share
1.400.000

1.200.000

1.572.200

1.000.000

1.381.290
800.000

Rp 285 / share
600.000

400.000

Rp 164 / share

640.110
200.000

368.344

2012

2013

2014

May 2015

2014 Financial Performance

RETURN ON EQUITY
25,00%

20,00%

21,87%
15,00%

17,24%
10,00%

16,38%

5,00%

0,00%

2012

2013

2014

2014 Financial Performance

CURRENT RATIO
2,00

1,50

1,70
1,62
1,00

1,52

0,50

2012

2013

2014

2014 Financial Performance

DEBT TO EQUITY
0,80

0,60

0,40

0,54
0,20

0,37
0,22

2012

2013

2014

TARGET 2015
Target 2015:

Sales target increase by 14.45 % to Rp 9.6 trillion

Net profit increase by 11.32 % to Rp 200 billion

Basic assumption:
IT growth (addressable market) as per IDC is 10.7% (for
year 2014) dan 11.7% (for year 2015)
Investment on land to build warehouse in Jakarta and
purchase of shop houses in branches.
Building dedicated Telco Teams for Products and Sales
Compliance to pay the health insurance (BPJS)
effectively in 2015.

2015 Q1 Financial Performance

Dalam jutaan Rupiah

SALES

23,3%

2.200.507

27,5 %

1.785.299
1.400.323

31 Mar 2013

31 Mar 2014

31 Mar 2015

2015 Q1 Financial Performance

Dalam jutaan Rupiah

NET INCOME

9,8%
24,2%

34.465
31.376
25.256

31 Mar 2013

31 Mar 2014

31 Mar 2015

Distribution Business
Strategy

Highlight & Lowlight

Highlight
Y2014 Achievement
Revenue = 22% growth
PAT = 61% growth

Number of Active Reseller increase to 1,309 (8% growth)

Increase Products Portofolio and Brand
Q1/2015 grow Revenue by 31% and Telco contributing 21%

Lowlight
The IDR has been depreciated more than 5% from last year
(1US$= 12,440 to 13,200).
Market Slowing Down in Q1 and Q2, 2015

SMI Major Brands

Keep Developing Active Channels

New Initiatives
Building dedicated Telco Teams for Products and Sales
Setting up Assembling Facility for Telco Products and
Ready for production in August
Building Our Own Logistic Center in Jakarta
Established our Own Branch Office and Logistic starting
2015
Enhance our Business Systems to support business
growth Operation Excellence; BI, CRM and Logistic
Commercial Business : focus on Solution Business
Keep Increasing Our Market Coverages in T2 Cities
Adding more Products Portfolio and Brands

Region
Full branch & GTM

Logistic & Sales Force

Sales Force

Aceh
Medan

Pekanbaru

Samarinda

Pontianak
Jambi

Padang
Balikpapan
Palembangi
Banjarmasin
Lampung

Jakarta
Semarang
Surabaya

Bandung
Yogyakarta

Denpasar

Makassar

Manado

Telco channel

Solution Business
Strategy

5 Pillars of Metrodata Strategy

5 Pillars of Metrodata Strategy
Cloud

Big Data
Business Discovery
& Analytics

Mobility

Security
Infrastructure
& Networking

Business Application

CONSULTING

MANAGED SERVICES

PENETRATE CLOUD & ENTERPRISE MOBILITY

PENETRATE
& ENTERPRISE MOBILITY
SoftwareCLOUD
as a Services

Infrastructure as a Services

Enterprise Mobility
Work Light

Cloud

Transformation : Center of Excellence

From Product To Solution Expert
Transformation
Virtualization: Center of Excellence
Security
Cloud
Mobility
Storage
Big Data
Customer Experience :
Sales, Service, Marketing and HCM

Areas of Strategic Focus

Market Segmentation :

Enterprise : Telco, FSI & Energy

SME : Distribution & Manufacturing & Cross Industry
SMB : Cross Industry
Branches : Surabaya, Medan, Balikpapan

Industry Solutions :

Distribution & Manufacturing (ERP, Human Resources & SCM)

Telco : Value Added Services (VAS)
FSI : Electronics Banking Solution
Mining/Mining Contractors

Recurring Revenue :
Infrastructure Managed Services
Application Management Services (AMS)
Software as a Services (SaaS)

Summary
Transformation :
Center Of Excellence : Product to Solution
Engagement with key Business Users : Sales,
Marketing, Finance, HR
More focus on Industry Solution

Mobility, Big Data and Cloud Solution

Consulting
Business Strategy

2015 Business Goals & Directions

Continue growth in our traditional ERP target markets
Key Industries manufacturing, distribution, retail, agribusiness,
transportation & logistics
Strategic Accounts - group companies & large conglomerates ->
joint planning sessions, master service agreements, application
management services
Small Medium Enterprises trading, distribution, services and
retail industries

2015 Business Goals & Directions

Aggressively grow:
Business Intelligence Business Objects, HANA, BW, Lumira
SAP Cloud Solutions SuccessFactors (HCM), Ariba
(eProcurement)
Expand geographically East Java
SAP ecosystem solutions OpenText, ReadSoft, Nakisa,
CitiXsys
Hardware bundling & referral programs
Continue to grow our Recurring Revenue business:
Software Annual Maintenance contracts
Master Service Agreements with key accounts
Application Management Services
Partner Managed Cloud (PMC)

2015 Business Goals & Directions

Grow
Traditional
ERP Services

RDS Solutions
Industry templates &
add-ons
SAP ECC, SAP B1

New Revenue
Opportunities

Open Text / Readsoft

BOBJ, BW, BPC
Mobility (SMP, Fiori)
Success Factors
BW on HANA
Hardware Bundling/Referrals

Build Recurring
Revenue
Streams

Improve AMC service levels

Build AMS into every deal
Master service agreements
Explore SAP Cloud

Increase PSV
GP%

Value Based Selling

Industry Solutions & RDS
LOB Accelerators (e.g. F1 HCM)

Optimize
Resource
Model

Consultant Trainee Program

Remote Delivery model (ABAP,
AMS)
Utilize Senior resources across
projects
Partner with low cost resource
providers

Grow
Revenue

Increase
Gross Profit
Reduce Direct
Costs

Increase
EAT

Optimize Back
office
Efficiency

Manage
OPEX

Optimize Sales
& Marketing
Expenses

Optimize
Training &
Travel Expenses

Improve
Delivery
Quality

Project Quality Assurance

Program
Project Management Training
SAP Enablement Training

E - Commerce
Business Strategy

Contents

Result 2014

Strategy 2015

Goals & Key Actions

Update on www.metrodataonline.com

www.metrodataonline.com

Result in 2014
Growth in Metrodata Store & Metrodata Online

Increment on site traffic (Average No. of Visitors)

2013 : 11,163 visitors per month (start Sep 13)
2014 : 30,950 (growth 277%)
Pulled out from C4 (July 2014)

Strategy 2015
Optimize and synchronize 3 cores of business :
www.metrodataonline.com
Metrodata Store
Direct Marketing / Corporate sales

Bring www.metrodataonline.com, ecommerce of

Metrodata, as preferred online store to shop for IT,
Gadgets and Accessories
Make Metrodata Store as retail representation
integrated with www.metrodataonline.com
Develop www.metrodataonline.com as ecommerce
for corporate market (B2B, B2B2C)

Goals 2015
1. Grow www.metrodataonline.com :
a) Monthly traffic : hit 100k visit by end of 2015
b) Exciting promotion for customer acquisition & retention

2. Maximize Sales of Metrodata Store:

a) Increase sales of mobile devices (smartphone &
accessories)
b) Setup MetrodataOnline kiosk at each store
c) Sell online via marketplace

3. Develop Direct Marketing activity:

a) Direct selling to koperasi karyawan
b) Grow sales in corporate market : Bank, Manufacturing,
MNC, etc.
c) Enter government sector via e-catalogue LKPP
www.metrodataonline.com

Web Update : www.metrodataonline.com

New Website

Using MAGENTO platform

Brand Page
Giving privillige to Brand Owner

Asus
D-Link (in progress)
AEON (in progress)
Indosat (in progress)

Future :
Acer, Lenovo, Panasonic. Etc.

Metrodata Online eNewsletter(180+)

Launched in 3rd week of Oct. Weekly
blast to internal groups as well as
external subscribers. Have blasted
+180 e-newsletter so far.
e-Newsletter marketing with 8000+
database and still growing at 5-6%
monthly.
Prioritized to support
metrodataonline.com and also
Metrodata store and Direct Marketing
activity.
Closely monitor the effectiveness to
maintain expected result on the open,
click rate up to the conversion rate

TANYA JAWAB