Standards for the Accreditation of Programs in Educational Communications and

Instructional Technology Chart

Standards Course(s) Proficient Somewhat Not Proficient Not Addressed
Applicable Proficient

DESIGN
Instructional Systems Design
EDIT
Utilize and implement design principles 526,571,705,7 XX Edit 704
which specify optimal conditions for 72,575,771,
learning. 730,752
Identify a variety of instructional systems
design models and apply at least one EDIT 705, XX
model. 611,730, 752
Identify learning theories from which
each model is derived and the EDIT 705, 611 XX Edit 704
consequent implications.
Analyzing
Write appropriate objectives for specific
content and outcome levels. EDIT 705, XX
611, 730, 752
Analyze instructional tasks, content, and
context. EDIT 705, XX
730, 752
Categorize objectives using an
appropriate schema or taxonomy. EDIT 730, 752 XX Edit 705

Compare and contrast curriculum

objectives for their area(s) of preparation EDIT 705, XX
with federal, state, and/or professional 611, 730, 752
content standards.
Designing
Create a plan for a topic of a content
area (e.g., a thematic unit, a text chapter, EDIT 705, XX
an interdisciplinary unit) to demonstrate 611, 601, 730,
application of the principles of macro- 732,752
level design.
Create instructional plans (micro-level
design) that address the needs of all EDIT 611, XX
learners, including appropriate 705, 730, 732,
accommodations for learners with special 752
needs.
Incorporate contemporary instructional
technology processes in the development EDIT 705, XX EDIT 575
of interactive lessons that promote 611, 771, 730,
student learning. 752, 732
Developing
Produce instructional materials which EDIT 771,772,
require the use of multiple media (e.g., 611, 730, 752, XX
computers, video, projection). 732
Demonstrate personal skill development
with at least one: computer authoring EDIT 772, XX
application, video tool, or electronic 526, 575,
communication application. 730,732, 752
Implementing
Use instructional plans and materials
which they have produced in EDIT 526, XX
contextualized instructional settings (e.g., 704, 730,
practice, field experiences, and training) 732,752
that address the needs of all learners,
including appropriate accommodations
for learners with special needs.
Evaluating
Utilize a variety of assessment measures EDIT 705,
to determine the adequacy of learning 611, 730, 752, XX
and instruction. 732
Demonstrate the use of formative and
summative evaluation within practice and EDIT 730, XX Edit 705, 611
contextualized field experiences. 752, 732
Demonstrate congruency among
goals/objectives, instructional strategies, EDIT 705, XX
and assessment measures. 611, 730, 752,
732
Message Design
Apply principles of educational
psychology, communications theory, and 730, 752 XX N/A
visual literacy to the selection of media
for macro- and micro-level design of
instruction.
Apply principles of educational
psychology, communications theory, and EDIT 705, XX
visual literacy to the development of 704,
instructional messages specific to the
learning task.
Understand, recognize and apply basic
principles of message design in the EDIT 705, XX
development of a variety of 611, 704
communications with their learners.

Instructional Strategies
Select instructional strategies appropriate
for a variety of learner characteristics and EDIT 611, XX
learning situations. 730, 752
Identify at least one instructional model
and demonstrate appropriate EDIT 705, XX
contextualized application within practice 730, 752
and field experiences.
Analyze their selection of instructional
strategies and/or models as influenced EDIT 611, XX
by the learning situation, nature of the 730, 752
specific content, and type of learner
objective.
Select motivational strategies appropriate
for the target learners, task, and learning EDIT 705, XX
situation. 730, 752
Learner Characteristics
Identify a broad range of observed and
hypothetical learner characteristics for EDIT 705, XX
their particular area(s) of preparation. 611, 730, 752
Describe and/or document specific
learner characteristics which influence EDIT 705, XX
the selection of instructional strategies. 611, 730, 752
Describe and/or document specific
learner characteristics which influence EDIT 705, XX
the implementation of instructional 611, 730, 752
strategies.

DEVELOPMENT
Select appropriate media to produce EDIT 705,
effective learning environments using 611, 771, 772, XX
technology resources. 730, 752
Use appropriate analog and digital EDIT 705,
productivity tools to develop instructional 611, 771, 772, XX
and professional products. 730, 752
Apply instructional design principles to
select appropriate technological tools for EDIT 705, XX
the development of instructional and 611, 730, 752
professional products.
Apply appropriate learning and
psychological theories to the selection of Edit 730,752 N/A
appropriate technological tools and to the
development of instructional and
professional products.
Apply appropriate evaluation strategies
and techniques for assessing EDIT 705, XX
effectiveness of instructional and 611, 730, 752
professional products.
Use the results of evaluation methods
and techniques to revise and update EDIT 705, XX
instructional and professional products. 611, 730, 752
Contribute to a professional portfolio by
developing and selecting a variety of EDIT 601, 701 XX
productions for inclusion in the portfolio.
Print Technologies
Develop instructional and professional
products using a variety of technological EDIT 705, XX
tools to produce text for communicating 611, 730, 752
information.

Produce print communications (e.g.,

flyers, posters, brochures, newsletters) EDIT 575, XX
combining words and images/graphics 571, 704
using desktop publishing software.

Use presentation application software to

produce presentations and EDIT 575, XX
supplementary materials for instructional 571, 704, 732
and professional purposes.

Produce instructional and professional

products using various aspects of EDIT 575, XX
integrated application programs. 571, 704, 732
Audiovisual Technologies
Apply principles of visual and media
literacy for the development and EDIT 771, 575 XX
production of instructional and
professional materials and products.

Apply development techniques such as

storyboarding and or scriptwriting to plan EDIT 772, 575 XX
for the development of audio/video
technologies.

Use appropriate video equipment (e.g.,

camcorders, video editing) to prepare N/A
effective instructional and professional
products.
Use a variety of projection devices with N/A
appropriate technology tools to facilitate
presentations and instruction.
Computer-Based Technologies
Design and produce audio/video
instructional materials which use N/A
computer-based technologies.
Design, produce, and use digital
information with computer-based EDIT 771, 575 XX
technologies.
Use imaging devices (e.g., digital
cameras, video cameras, scanners) to N/A
produce computer-based instructional
materials.

Integrated Technologies
Use authoring tools to create effective
hypermedia/multimedia instructional EDIT 771, XX
materials or products. 772, 575
Develop and prepare instructional
materials and products for various EDIT 730, 752 XX
distance education delivery technologies.
Combine electronic and non-electronic
media to produce instructional materials, EDIT 730, 752 XX
presentations, and products.
Use telecommunications tools such as
electronic mail and browsing tools for the EDIT 704, 732 XX
World Wide Web to develop instructional
and professional products.

Develop effective Web pages with

appropriate links using various EDIT 704, 732 XX
technological tools (e.g., print
technologies, imaging technologies, and
video).

Use writable CD-ROMs to record

productions using various technological N/A
tools.
Use appropriate software for capturing
Web pages, audio wave files, and video EDIT 772 XX
files for developing off-line presentations.
UTILIZATION
Media Utilization

Identify key factors in selecting and using EDIT 730, 752 XX

technologies appropriate for learning
situations specified in the instructional
design process.

Use educational communications and

instructional technology (ECIT) resources N/A
in a variety of learning contexts.
Diffusion of Innovations

Identify strategies for the diffusion, EDIT 730, 752 XX

adoption, and dissemination of
innovations in learning communities.
Implementation and
Institutionalization
Use appropriate instructional materials
and strategies in various learning EDIT 730, XX
contexts. 752, 704
Identify and apply techniques for
integrating ECIT innovations in various N/A
learning contexts.
Identify strategies to maintain use after
initial adoption. EDIT 7352 X

Policies and Regulations

Identify and apply standards for the use
of instructional technology. N/A

Identify and apply policies which

incorporate professional ethics within N/a
practice.
Identify and apply copyright and fair use
guidelines within practice. N/A

Identify and implement effective policies

related to the utilization, application, and N/A
integration of instructional technologies.
Identify policies and regulations which
apply to the utilization, application, and N/A
integration of distance delivery
technologies.

MANAGEMENT
Demonstrate leadership attributes with
individuals and groups (e.g., EDIT 573, XXX
interpersonal skills, group dynamics, 730, 752
team building).

Project Management
Apply project management techniques in
various learning and training contexts. EDIT 573, XXX
730, 752
Resource Management
Apply resource management techniques
in various learning and training contexts. EDIT 573 X

Delivery System Management

Apply delivery system management
techniques in various learning and EDIT 573
training contexts.
Information Management
Apply information management
techniques in various learning and EDIT 573
training contexts.
EVALUATION

Problem Analysis
Identify and apply problem analysis skills
in appropriate educational EDIT 590, XXXXXX
communications and instructional 611, 705, 730,
technology (ECIT) contexts (e.g., conduct 732, 752
needs assessments, identify and define
problems, identify constraints, identify
resources, define learner characteristics,
define goals and objectives in
instructional systems design, media
development and utilization, program
management, and evaluation).

Criterion-Referenced Measurement

Develop and apply criterion-referenced EDIT 590, XX

measures in a variety of ECIT contexts. 611, 705, 730,
732, 752
Formative and Summative
Evaluation

Develop and apply formative and

summative evaluation strategies in a EDIT 590, XXX
variety of ECIT contexts. 611, 705, 730,
732, 752
Long-Range Planning

Develop a long-range strategic plan

related to any of the domains or EDIT 590, XXX
subdomains. 611, 730, 752