Sie sind auf Seite 1von 10

Product Design - Learning Products

Inquiry and Analysis

Calista Konings
10-3

Calista Konings

Learning Products

10-3

Design Problem:
Memorization is a skill that many people need to be successful in life. Having a good memory can make
you very successful socially. With this, I mean if you can remember certain events in peoples lives, their
names, family, etc. they will feel grateful. Having good social skills like this is a necessity because in some
jobs, being an entrepreneur for example, you have to be able to persuade your target audience why they
should use your business and/or product. If you dont have this skill, you might not have a successful
career in the future. Secondly, a good memory can give you a better sense of organization. This is very
important, because if you are very organized, you will be less stressed and can spend more time focusing
on something more important than remembering what you have to do for homework. Another benefit of
having a strong memory is that it makes it easier for you to grasp new facts and concepts. This is very
helpful, especially for students, as it can make learning terminology, and facts quick and easy. This can
save a lot of time in the long run, which can be spent learning something new or spent focusing on weaker
subjects.
There are many factors that can lead to forgetting something important, such as a term or fact. One of
them, which is the most important, is lack of sleep. Lack of s eep hurts these cognitive processes in many
ways. First, it harms attention, alertness, concentration, reasoning, and problem solving. This makes it
more difficult to learn effectively. Second, during the night, various sleep cycles play a role in
consolidating (making a memory stable in the brain) memories in the mind. If you dont get enough
sleep, you wont be able to remember what you learned and experienced during the day. This is an issue
amongst many teens, however, it is easily solved by having the teens either sleep earlier, or take a nap
after school. Some teens still have problems with remembering what they learn in school, even if they
have plenty of sleep and take sufficient notes. This is usually because they dont train their brains.
Therefore, I am making a product that children, teens, and even adults can use to train their memory.
l

Having bad memory can be a problem, especially for students either school or in university. One reason for
this, which is the main reason, is because the whole point of school is to learn skills and facts that you
might need to know in the future. If you forget these things, you have to relearn them, which can be very
time consuming. This could also make a student have to repeat a year, or more, because they dont have
the knowledge to continue. Other than school, this could also be an issue in everyday life. For example, if
someone has a job and they have to go to work but they cant remember where they put their keys for
their car, they could end up being late. If this continues, they could lose their job, and without a job, they
cant earn money. This is an extreme case however, as most people will only have a few problems
forgetting a few facts which can be very important.
To help improve my target markets strength in memory, I will be making a card game which is similar to
the game Concentration, a game in which all of the cards are laid face down on a surface and two cards
are flipped face up over each turn. The object of the game is to turn over pairs of matching cards, and is
commonly played with at least 2 players. The only difference with my game is that instead of having two
cards with the same text or image on it, one pair has a shape, and the other has a word for it. For example,
having one card have a circle drawn on it, and the matching pair have the word Circle written on it. The
reason why I am making it this way is because having two of the same shapes on cards is too simple, but
having a shape and its name on the cards makes the player have to think about it a bit more. This game
can actually be played in many different ways, played as Snap, but I will get further into that in a later
stage.
My Target market is teenagers, grades 9-12, who have problems with remembering what they have learnt;
This product is also for me to use since I sometimes have issues with remembering what I have learnt in
class, and having to review everything over and over again can be very time consuming, and I believe my
target market will probably feel the same way about this problem. From the results of my questionnaire on
how good they would say their memory is, out of 9 people, the average of the results was 5.8, where 2 was
the lowest number, and 10 was the highest. This proves that teenagers having issues with their memory is
a real problem.

Calista Konings

Learning Products

10-3

Research Plan:
What will I
research?

How will I gather


the information?
(Primary Source)

Target
Market
(High
School
Students)

Existing
Designs
(Field
Research)

Aesthetics

Existing Designs
Examine different card
games I own and
determine what
material they are
made of, what colors
they use, and the sizes
of the card game and
see what they all have
in common.

Field Work
I will look at real life

How will I gather the


information?
(secondary Source)

Why will I research


this information?

I will create and put up a


questionnaire for my
peers to answer, which
will contain questions on:
1. Their age;
2. Amount of hours of
sleep per night;
3. How good they
think their memory
is;
4. Any special
techniques they
use to improve
their memory;
5. And if they would
rather play a game
or memorize words
to improve their
memory.

This will give me the


perspective on how
strong their memory is
and why (what
techniques they use
can help me design a
product that is
effective), and to help
me make a card game
that is best fit for my
target market (I can
find out what type of
games they like to play,
so I can get as many
people as I can to use
the product).

Internet
1. Research online,
and analyze the
pros and cons, and
pointers of what I
can take from
current designs;
2. Look at images
online of different
card decks,
analyze the
similarities and
differences, and
state which card
decks are the most
successful and
why;
3. Research games
that can be played
with my product,
which can help
improve memory.

This will help give me


perspectives to other
designs and styles for
making a card deck,
offering ideas as
inspirations to make my
final product successful
(my target market will
want to use my
product). It will educate
me on the common
pros and cons of
different types of card
designs and games,
and help me be aware
on the negative aspects
of it in relation to my
target market. I will
then be able to
compare the different
designs, colorings, and
different types of card
games.
This will ensure that my
product looks

Internet
Research online for deck

When will
I research
this
informatio
n?
Monday
14th
September
2015

Wednesday
16th
September
2015

Thursday
17th

Calista Konings

Learning Products

examples of card
designs, color choices,
materials, and shapes.
Anthropom
etri-cs

Field Work and


interview
This will require
looking at real life
examples of card
decks, which will give
me an idea on how big
or small a card from
the game should be. I
will also interview a
few of my class peers,
using paper cut outs of
different card sizes
that I might use. I will
then ask them to tell
me which one they
find the most
comfortable to hold.

design ideas in card deck


design ideas in color
choices, materials, and
shapes.

10-3
appealing, yet reliable
at the same some, for
my target market.

September
2015

This will ensure that my


product is user friendly,
and the shape and size
of the cards will be
appealing to my target
market.

Sunday 20th
September
2015

Product Analysis:
(box)
-Carry our detailed product analysis of several similar existing real products
-Describe and justify methods of construction, material, measurements,
-What are the strengths and weaknesses of design? How could they be improved?
-Explain how you could use certain aspects in your own design ideas.
-Photograph and document all testing and using of real products.
-Conclude on what you have found out from doing the product analysis.

This is a card from a card deck I own. The reason I chose this product to
analyze is because I want to make a type of card game, and the aesthetics
of this card game match what I am looking to make.
The dimension is 85 mm by 55mm by .5mm, which is the standard size for
cards from a card deck. My cards might have similar dimensions as this
card, but I might want my cards to have a different shape, like a square,
depending on what my target market prefer.
The colour of the diamond shape is red, which is a very eye catching
colour. However, this is one of the colours on a card from a standard deck
of cards. I think that more people might want to buy a deck with different
coloured cards, since it is unique.
As you can see, the card is flexible, which I think is good because it makes
the cards easier to use, and more comfortable. This could also be a
problem with the card, because if it is bendable, it could cause creases or
folds, making the product less durable. For example, If I had this card in
my trouser pockets, after a whole day, it might permanently lose its shape.
However, this card deck is stored in a box, so the likeliness of this
happening is low.

Calista Konings

Learning Products

10-3

There is some sort of glaze on top on the card. I think this is probably used
as a protection layer so if the card gets wet by accident, the card wont get
damaged. It could be made out of a plastic, but since I dont have access
to that kind of material, I could use something like glue. Since the card is
also flexible, it means that the glaze layer is very thin.
This card is make out of card, similar to what I would use to make posters
with. This is probably because if it was made out of regular paper, the
cards would crumple very easily and the deck of cards could end up
damaged whilst being carried around.
The card is also quite thin (1/2 mm to be exact), which I think is a good
feature. When the cards in the deck are not too thin, or thick, they make
the cards portable, more comfortable to hold, and more durable.

Calista Konings

Learning Products

10-3

This is the box in which the card from the previous table was stored in. The
reason why I chose to analyze this product is because I want to have something
to store the cards that I am creating in, and this box is the standard box for any
standard card deck, therefor making this a perfect product to analyze.
The dimension is 85 mm by 55mm by 15mm, which is the standard size for a
box for a card deck. My storage box might have a similar dimension as this card,
depending on what shape and/or size I will be using in my final design, which is
dependent on what my target market prefer.
The colour of the box is red, which is very common to use since it is an eye
catching colour,, and red is the second most favourite colour in the world,
making it more successful in the world as a product. However, I think that
having patterns on the box might be more appealing, since with one box with
colourful patterns, versus 20 red boxes, the box with colourful patterns will
stand out since its the only unique one. The red and white on the box is quite
interesting, since the white feels like it has a glaze over it, but the red doesnt.
Also, it feels like the red has been painted over the white. I think that this could
have been achieved by first painting the entire box white, putting a glaze on top
of the white, then using a sort of stencil to keep some parts white, whilst they
spray paint on the red. I would not be able to do this, since I dont have the
materials for this, however, I will get further into this later on.
This box is clearly made out of a thin kind of cardboard, which you can find in
most craft stores. This kind of cardboard is usually easy to bend, and is
generally strong enough to hold the cards in it without the box collapsing.
However, since this is a thin material, the box started to fall apart after being
carried around and used for one month. This could be because the glue that was
used to stick the wings together was cheap or too weak. This shows me that Ill
have to use a stronger type of glue so the box can be strong.

Data Collection:

Target Market - Questionnaire


For my initial research, I created a questionnaire for my peers to answer. In this questionnaire, I asked
questions like, their age, how much sleep they get, and what they do to improve their memory. The reason
why I asked these questions is because they all play a role in how strong their memory is. Their age is
important because as you get older, your memory should strengthen since youve used it longer and may
know more techniques than someone who is younger. How much sleep you get is also very important,
since this affects your concentration. If you cannot concentrate very well, it is harder to recall certain facts
and make memories. What they do to improve their memory is a major factor as well because, if one
person spends 15 minutes every day training their brain with memory exercises versus someone who does
nothing, the person who trains their brain will most likely have better memory than the person who does
nothing. Below is a picture of the questionnaire I made, with links.

Calista Konings

Learning Products

10-3

Link for responds:


https://docs.google.com/a/ood.gemsedu.com/spreadsheets/d/16IOdr3YKEprbdShDJJVYcUTR2vEmiQm0Wbo
qpUVjodw/edit?usp=sharing
Link for questionnaire: http://goo.gl/forms/sfIhS6ksVT
From the results of my questionnaire on how good they would say their memory is, out of 9 people, the
average of the results was 5.8, where 2 was the lowest number, and 10 was the highest. This shows that
there is a real need for a product like the one that I am designing, and backs up what I said previously;
Most teenagers only use their short term memory, rather than their long term, which could result in them
forgetting what they have learnt, and having them have to re-learn these facts. The average result on how
good they rate their memory is also correlates with what they would rather do to increase their memory
(Play a game, or memorize words). This is because out of the 9 test takers, 8 wanted to play a game,
whereas only 1 wanted to memorize words. This shows that people would want to use my product to
increase their memory, meaning that I will not be making a product that is useless.
Existing Designs and Aesthetics
The card game Snap is a card game played with a deck of standard
cards, without the joker cards. This game can be played with as many
people as you want, but you obviously cant play with, for example, 20
people, since this is too many people. You start by distributing all the
cards as equally as you can (some players might have one more card
than others), and you hold the cards face down (looking at the face of
the card is cheating). You play by putting one card at a time each face
up in the middle of the table. If there are two cards with the same face,
you quickly slam your hand on the table and say snap. The first person
to do this gets all the cards from that pile, then you start again. The aim

Calista Konings

Learning Products

10-3

of the game is to not lose all your cards. Once someone loses all their
cards, they cant continue playing. The person who has all the cards at
the end is the winner. Even though this game doesnt help that much
with memory, it still is a great example of a game that can increase
reaction time. The reason why I am researching this is because Im
trying to make my cards playable for many different types of games,
and not just for a game such as Concentration.
As you can see in the image, there are two children playing the game
Concentration. This game will be the base game for my cards, since
this is a great way to improve your memory. This game is also a great
group activity, since you can also play this with many other people. You
start the game by laying out your cards face down on your surface you
are playing on, and, one player at a time, You flip over two cards you
think are pairs. If they arent pairs, you flip them back over, and your
turn ends. If you are playing this game with more people, then the next
person gets to play. If you got the pair right during the game, you take
the pair of cards, which are your points (one pair is 1 point), and you
get to play again. This will continue till you dont get a pair right, etc.
The person with the most pairs win. This is important to my product
because, as I previously stated, because this is, firstly, the main game
for the cards I am making, and secondly, is a great game to improve
your memory. This improves your memory because when you flip over a
card and you dont get a pair, you have to remember what card it is,
and where it is just in case you flip over a card which is the same as one
of the pairs.
These are a few cards from the Uno card deck. You can slightly see the
size of the cards by using the hands in the picture. The cards seem to
be the standard size for any standard card deck, which is the same size
as the card I analyzed in the product analysis. From the picture, I can
see that the cards are very colourful, which could be a good feature to
have, since this is more eye catching than one simple colour. Also, the
style of having a border around the main part of the card could be
another good feature to have on a card deck, since this can make it look
different from other cards. The reason why I am researching this is
because it is a different type of card deck, rather than the ones that
everyone knows (the standard card deck used in casinos). Just
researching the standard card deck will give me a limited amount of
knowledge on designs, colours, and sizes to use for my final product.
These cards are from the standard card deck that everyone knows. The
only difference, however, is that these cards look like they are larger,
which makes me think, what if my target market want to have large
cards instead of smaller ones? Other than that, these cards are almost
the same as all the other card decks. This is why I chose to research
this, because my target market might want to have cards that a bit
bigger than the standard ones.

Calista Konings

Learning Products

10-3

From all this research on different card decks with different styles, shapes, and sizes, and different card
games to play, I have learnt many things. With the similar products, Ive learnt that I should ask my target
market what colours and sizes they prefer to have for cards. If my target market also agree, I will be
making my cards colourful like the Uno cards, since those were my favourite out of all the cards I looked
at. The colours really stand out, making the product unique. In terms of the card games, it showed me
that, depending on how I make my cards, my cards could be played in various ways, which means that it
could improve my target markets skills and abilities in more ways than just memory, making my product
have a real purpose.
Anthropometrics
Card Size Preference
Small (6cm by 3cm)
Medium (8cm by 5cm)
Large (10 cm by 7cm)

Votes
IIII
I

Percentage of Preference
0%
80 %
20 %

For my anthropometrics, I interviewed 5 people, and asked them to tell me their card size preference.
These five people are Nikita, David, Jake, Sunna, and Isabelle. As you can see in the table above, 80
percent of the participants chose the medium sized cards as their preference, whereas only one chose
large. This surprised me a little bit, since I expected my target market to want to have larger cards, but
that could have been just my preference. This shows me that my product should have the standard size for
cards. The reason why I researched this is because I want my target market to want to feel comfortable
with using my product, since their preference is medium sized cards. Although one participant chose large
as their preference, I believe that they will still want to use my product.

Calista Konings

Learning Products

10-3

Design Brief:
Out of all the research I have done, I believe that my product should solve the problem and meet the
needs of the target market. I believe this because the card game Concentration has been proven to
improve the memory of the players, since they have to remember what card, and its position during the
entire game. My product can also be played in other ways, meaning that it can also help other people with
other issues, such as reaction time, or strategy, making my product have an extra purpose. My product will
also meet the needs of my target market, because in my research, my target market preferred colourful,
medium-sized cards, which is what my product will be like. I might also make a small box for the cards to
be stored in, which will be similar to what the cards will look like (colourful). I think the most important
function that my design must have is to be able to be played with more than one game. The reason why I
believe this will make my product successful is because then my target market wont get bored with using
my product, and they can improve other skills and/or abilities.
My target market is High School students, or grades 9-12, who have issues with their memory. This product
should be able to use anywhere where the target market has some space to lay the cards down on.
Examples for this could be a table, or the floor. I am sure that my product will be successful, since for some
of the games played with the cards, you only need a little bit of space, meaning these cards can be used
practically anywhere.