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DeVry SBE 430 Final Exam

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Question :

Student
Answer:

(TCO 1) Which is the greatest value of global ecommerce transactions?


Business-to-business
Business-to-consumer
Consumer-to-business
Consumer-to-consumer
None of the above

Comments:

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Question :

Student
Answer:

(TCO 1) Which of these is mainly associated with


buy-side e-commerce?
E-CRM
E-procurement
E-recruitment
E-service
All of the above

Comments:

3
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Question :

(TCO 1) A fulfillment risk of E-business


is:

Student Answer:

e-mail enquiries from the website don't reach the


right person and are ignored.
goods ordered online go missing or are delayed
and the customer never returns.
hackers penetrating a system and steal credit card
details.
acompany e-mails customers without receiving
their permission, so annoying customers.

Comments:

4
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Question :

Student
Answer:

(TCO 1) An affiliate can best judge their site


effectiveness through__________.
Earnings Per Click (EPC)
Pay Per Click (PPC)
Cost per Thousand (CPM)
Cost Per Acquisition (CPA)

Comments:

5
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Question :

Student
Answer:

(TCO 1) An intermediary site which is a gateway to


a range of servicesand information on other sites
is__________.
Evaluator
Portal
Financial
Virtual community

Comments:


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Question :

Student
Answer:

(TCO 1) A revenue model is typically:

one element of a business model.


the main component of a business
model.
Aand B
None of the above

Comments:

7
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Question :

Student
Answer:

(TCO 2) A company ________ can be used to


provide shared content for staff only.
Internet
Intranet
Extranet
Opranet
None of the above

Comments:

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Question :

Student Answer:

Comments:

(TCO 2) EDI is__________.

achieved through value added networks only


the exchange of documents in standardized
electronic form
achieved across the Internet only
implemented using XML only
None of the above

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Question :

Student
Answer:

(TCO 2) A company ________ site can be used to


provide access to all interested users.
Internet
Intranet
Extranet
Opranet
None of the above

Comments:

10
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Question :

Student
Answer:

(TCO 3) A key CRM technique is a sub-set of crossselling, but in this case, selling more expensive
products. This is__________.
Reactivation
Up-sell
Cross-sell
Referral

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Question :

Student Answer:

Comments:

(TCO 2) An important factor controlling the level of


adoption to the Internet in a country related to
ease of use is__________.
perceptions and technologies that govern security
entry cost and cost of broadband
benefits of the Internet compared to other
channels
different technology platforms available for using
the web

2
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Question :

Student Answer:

(TCO 2) Which of these factors is most relevant to


assessing offline purchases resulting from online
use?
Proportion of customers
Internet
Proportion of customers
Proportion of customers
Internet
Proportion of customers
None of the above

with access to
influenced by Internet
purchasing by
using e-mail

Comments:

3
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Question :

Student
Answer:

(TCO 2) WAP stands for__________.

Wireless Access Protocol


Wireless Application Protocol
Wireless Authentication Protocol
Wireless Admission Protocol
None of the above

Comments:

4
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Question :

Student
Answer:

(TCO 3) Why is it often necessary to revisit


previous stages in the systems development life
cycle?
Change in system requirements
Requirements have been ill-defined
Design oversights or errors

System errors discovered


All of the above
Comments:

5
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(TCO 4) Strategic option selection forms part


of:

Question :

Student
Answer:

Strategic analysis.
Strategic objectives.
Strategic definition.
Strategic implementation.
None of the above

Comments:

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(TCO 4) An example of a metric from the customer


component of the balanced scorecard:

Question :

Comments:

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(TCO 4) An example of the improved bargaining


power of suppliers online.

Question :

ts
Comments:

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Question :

(TCO 5) What is the focus of marketing


orientation?

Comments:

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Question :

(TCO 5) Internet contribution is a good indicator


of_________.

Comments:

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Question :

Question :

(TCO 5) The direct online contribution effectiveness


refers to__________.

(TCO 6) Which of the following describes flow


process charts?

Comments:

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Question :

Comments:

(TCO 7) Tacit knowledge is__________.

3
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Question :

(TCO 8) One user viewing one page of a website


is__________.

Comments:

4
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Question :

(TCO 1 and 2) Explain Tim Berners-Lees


contributions to e-Commerce. Analyze how those
contributions have played a part in the growth of
this field.

Comments:

5
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Question :

(TCO 4) Apply one of the four different ecommerce strategies we discussed in our lecture
by picking one and explaining how an online
retailer would utilize the strategy you chose.

Comments:

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Question :

(TCO 5) What is the difference between traditional


and e-marketing? List an example of how you
could utilize the differences of e-marketing.

Comments:

Question :

(TCO 6 and 8) When you design a website, what

are some questions you would ask yourself to


design a user-centered website (list at leastfive
questions).

Comments:

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Question :

(TCOs 1,3,4,5) Compare and contrast the


traditional business model with the e-commerce
model.

DeVry SBE 430 Final Exam

Click on the link below for the solution:

http://devryfinalexams.com/products/sbe-430-final-exam/