Beruflich Dokumente
Kultur Dokumente
Industry
Venezuela 2014
Demographic Trends
Population is young, In Venezuela born babies between 500 and 550 million per year
which gives a potential market of 90 million diapers per month
Sociocultural Trends
Technological Trends
Macroeconomic Trends
Oil price stable, devaluation of the currency to finance public spending, control
currency exchange, two digits inflation
Global Trends
Decrease in birth and in Europe and USA, growth in birth rates in Latin America.
Political-Legal Trends
Innovative R&D
High Quality
Manufacturing
Processes
Performance review
based on
publications
6-Sigma Approach
People/Skills
The best
professionals in the
country
Capabilities
Systems/Tech
Alignment
Sustainability
Well aligned
internally and
externally
Marketing
Sales
ERP
Well aligned
internally and
externally
Well aligned
internally and
externally
difficult to imitate
because it is a work
of years
Rivalry = medium
B) Kimberly Clark
B) Price sensitivity.
C) Delivery and availability distribution channels
C) Corpopaal
Threat of Substitutes = low
cloth diapers
Performance Metrics
%
share
Competitive Position
5%
3%
10 M $
15%
Procter
and
Gamble
61,50%
5%
132 M $
ND
Kimberly
Clarck
32,50%
2%
69 M $
ND
1%
1%
2M$
ND
Hiperpaal
Corpopaal
Exhibit 6 References .
1. The strategists toolkit Jared Harris, Michel Lenox, Kindle Edition.
2. Analisis de la competencia, Carlos Jimnez, Ediciones IESA- Dataanalisis, Primera
Edicion, 2010.
3. Estrategia y Planes para la Empresa, Antonio Frances, Ediciones IESA, Primera Edicion
2006.
4. Reporte financiero Hyperpaales 2013, Lic. Jose Luis Rincn.