LIST OF TABLES

Table No.

Title

Page
No
26

3.1

Table showing classification of the respondents on the basis of

gender

3.2

Table showing classification of the respondents on the basis of

gender

27

3.3

Table showing classification respondents on the basis of income

level.

28

3.4

Table showing mode of awareness on Shubham consumer

29

3.5

durables pvt ltd.

Table showing how long are the customers of Shubham

30

3.6

consumer durables pvt ltd.

Table showing what makes to purchase the products in the company. 31

3.7

Table showing which season prefers to buy consumer durables.

32

3.8

Table showing classification of customers according to in which

33

3.9

festival they would like to buy.

Table showing what do prefer to buy during festival season.

34

3.10

Table showing how the offers are communicated to the

customers

35

3.11

Table showing effective advertisement will influence to buy the

products in the organization.

36

3.12.1

Table showing effective media of advertising used by Shubham

consumer durables pvt ltd during festival season

37

3.12.2

Table showing effective media of advertising used by Shubham

consumer durables pvt ltd during non- festival season

38

Table showing which the season is for effective advertising

activities by the organization

39

Table showing cost spending to advertisements by the Shubham

40

3.13
3.14.1

consumer durables pvt ltd during festival season

3.14.2

Table showing cost spending to advertisements by the Shubham

consumer durables pvt ltd during non-festival season

41

3.15.1

Table showing respondents are getting any extra offers from the

42

Shubham consumer durables pvt ltd during festival season

3.15.2

Table showing respondents are getting any extra offers from the

43

Shubham consumer durables pvt ltd during non-festival season

3.16

Table showing respondents satisfaction level of the promotion

made by the Shubham consumer durables pvt ltd

44

3.17

Table showing products are delivered on the stipulated time in

festival season

45

3.18

Table showing preference of respondents in festival season

46

3.19

Table showing experience of respondents at the store.

47

LIST OF GRAPHS & CHARTS

`

Title

Page
No
26

3.1

Chart showing classification of the respondents on the basis of

gender

3.2

Graph showing classification of the respondents on the basis of

gender

27

3.3

Graph showing classification respondents on the basis of income

level.

28

3.4

Graph showing mode of awareness on Shubham consumer

29

3.5

durables pvt ltd.

Graph showing how long are the customers of Shubham

30

3.6

consumer durables pvt ltd.

Graph showing what makes to purchase the products in the 31

3.7

company.
Chart showing which season prefer to buy consumer durables.

32

3.8

Graph showing classification of customers according to in which

33

3.9

festival they would like to buy.

Graph showing what do prefer to buy during festival season.

34

3.10

Graph showing how the offers are communicated to the

customers

35

3.11

Chart showing effective advertisement will influence to buy the

products in the organization.

36

3.12.1

Chart showing effective media of advertising used by Shubham

consumer durables pvt ltd during festival season

37

3.12.2

Chart showing effective media of advertising used by Shubham

consumer durables pvt ltd during non- festival season

38

Charts showing which the season is for effective advertising

activities by the organization

39

Graph showing cost spending to advertisements by the

40

3.13
3.14.1

Shubham consumer durables pvt ltd during festival season

3.14.2

Graph showing cost spending to advertisements by the

Shubham consumer durables pvt ltd during non-festival season

41

3.15.1

Chart showing respondents are getting any extra offers from the

42

Shubham consumer durables pvt ltd during festival season

3.15.2

Chart showing respondents are getting any extra offers from the

43

Shubham consumer durables pvt ltd during non-festival season

3.16

Graph showing respondents satisfaction level of the promotion

made by the Shubham consumer durables pvt ltd

44

3.17

Chart showing products are delivered on the stipulated time in

festival season

45

3.18

Graph showing preference of respondents in festival season

46

3.19

Graph showing experience of respondents at the store.

47