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Adam Brett - Eric Urban

market update
FULLERTON

Current prices for homes on the market


Trends in pricing
Current levels of supply and demand
Value metrics

Report for the week of


Sunday May 2, 2010

Presented by Adam Brett - Eric Urban


714.496.8116 - 714.749.7427
RE/MAX
www.HomeSoldTeam.com

Powered by Altos Research LLC Copyright 2005-2010. All Rights Reserved


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Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

City Overview FULLERTON


Real-Time Market Profile Trend THIS WEEK
Median List Price $ 509,500 The median single family home price
Average List Price $ 594,616 in FULLERTON this week is $509,500.
Least Expensive Listing $ 189,950 The 478 homes have been on the
Most Expensive Listing $ 3,590,000 market for an average of 168 days.
Asking Price per Square Foot $ 282
Average Days on Market 168
Total Inventory 478
Absorbed This Week* 28
Percent of Properties with Price Decrease 28 %
Percent Relisted (reset DOM) 9%
Percent Flip (price increased) 8%
Median House Size (sq ft) 1,861 With inventory trending up but days-
Median Lot Size 6,501 - 8,000 sq ft
on-market trending down and the
Median Number of Bedrooms 4.0
Market Action Index essentially flat
Median Number of Bathrooms 2.0
Median Age recently, conditions don't seem to have
50
Altos Research Value Statistics strong up or down pull.
Market Action Index Cool. Buyer's Market 21
Altos Research calculates the Market Action Index which measures available supply
relative to the current level of demand. Index value above 30 indicates conditions favor
the seller. See the section below for full details.

Trend Key QUARTILES


Last Month's Trend Last Quarter's Trend No Clear Monthly/Quarterly Trend To get a tightly targeted understanding
*Metric "Absorbed this Week" covers properties sold and those taken off the market for other reasons. of homes in the market, we break each
Since sales sometimes take months to close, it is impossible to discern in real-time exactly which properties
sold.
locale into quartiles. Each quartile is
25% of the homes listed.
Characteristics per Quartile
Med. Med. Ab- Avg.
Quart Median Price Sqft. Med. Lot Size Bed Bath Age Inven. New sorbed DoM
0.25 - 0.50
1 $ 897,500 2,982 acre 4.0 3.0 33 119 6 5 183 Most expensive 25% of homes
8,001 - 10,000
2 $ 639,000 2,138 sq ft 4.0 2.0 41 119 8 8 184 Upper-middle 25% of homes
6,501 - 8,000
3 $ 408,500 1,482 sq ft 3.0 1.0 55 120 8 10 130 Lower-middle 25% of homes
4,501 - 6500
4 $ 318,000 1,201 sq ft 3.0 1.0 56 120 11 5 177 Least expensive 25% of homes

We'll refer to the quartiles in the trend


graphs below.

Adam Brett - Eric Urban Market Update for FULLERTON 2


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE
Despite this week's down tic, the market
seems to have paused around this
plateau. The Market Action Index is a
good leading indicator for the
durability of this shift.

QUARTILE PRICES
Often, we find insights by watching
pricing trends within the quartile
segments.
Prices have generally settled at a
plateau, although Quartile 3 has been
declining in recent weeks. We'll need to
see a persistent shift in the Market
Action Index before we see prices across
the board move from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 3


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE AND VALUE


Despite recently falling prices, the price
per square foot has stayed reasonably
flat. This implies that there's a portion
of the market being priced at a
premium. You can investigate this
condition in the quartile details.

INVENTORY
Inventory has been climbing lately.
Note that rising inventory alone does
not signal a weakening market. Look to
the Market Action Index and Days on
Market trends to gauge whether buyer
interest is keeping up with available
supply.

Adam Brett - Eric Urban Market Update for FULLERTON 4


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

Residential house prices are a function of supply and demand, and market conditions can be MARKET ACTION INDEX
characterized by analyzing those factors. Watch this index for sustained changes: if the index
falls into the Buyer’s Market zone for a long period, prices are likely in for a downward The FULLERTON market is currently in
correction. the Buyer's Market zone (below 30),
though not strongly so. The 90-day
Market Action Index stands this week at
21 so buyers should expect find
reasonable levels of selection.

The market has settled in at a relative


stasis in inventory and sales conditions.
It's a Buyer's market that has seen
The Market Action Index (MAI) illustrates the balance between supply and demand using a prices trend lower. Expect that
statistical function of the current rate of sale versus current inventory. consistent up trends in demand will be
required before price trends change
An MAI value greater than 30 typically indicates a “Seller's Market” (a.k.a. "Hot Market")
because demand is high enough to quickly gobble up available supply. A hot market will significantly.
typically cause prices to rise. MAI values below 30 indicate a "Buyer's Market" (a.k.a. "Cold
Market") where the inventory of already-listed homes is sufficient to last several months at
the current rate of sales. A cold market will typically cause prices to fall.

MARKET ACTION QUARTILES


Not surprisingly given the overall
Market Action Index, all quartiles are in
the Buyer's Market zone with several
months of inventory given the current
rate of demand for homes in the
quartile. Watch the quartile for changes
before the overall market shifts. Often
one end of the market (e.g. the low end)
will improve and signal a strengthening
market before the whole group changes.

The quartiles can help you answer the question, "How hot is the market for homes in my price
range?"

Adam Brett - Eric Urban Market Update for FULLERTON 5


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET (DOM)


The properties have been on the
market for an average of 168 days. Half
of the listings have come newly on the
market in the past 77 or so days.

DOM PER QUARTILE


It is not uncommon for the higher
priced homes in an area to take longer
to sell than those in the lower
quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 6


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92835

Real-Time Market Profile Trend


Median List Price $ 747,000 THIS WEEK
Average List Price $ 889,442 The median single family home price
Least Expensive Listing $ 289,000 in FULLERTON 92835 this week is
Most Expensive Listing $ 3,590,000 $747,000.
Asking Price per Square Foot $ 318
Average Days on Market 187
Total Inventory 105
Absorbed This Week 9
Median House Size (sq ft) 2,421 Inventory is up and Market Action is
Median Lot Size 0.25 - 0.50 acre
trending down recently. While days-on-
Median Number of Bedrooms 4.0
market appears to be trending lower,
Median Number of Bathrooms 2.0
Median Age the overall conditions are weakening a
44
Altos Research Value Statistics bit.
Market Action Index Cold! Buyer's Market 16

PRICE
The market for this zip code continues
its bounce again this week. We're a
long way from the market's high point
so watch the Market Action Index to
predict how long this trend will last.

Adam Brett - Eric Urban Market Update for FULLERTON 7


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE


In the quartile market segments, we see
prices in the individual quartiles
without strong directional correlation
lately. Quartiles 2 and 4 have been in
price decline in recent weeks, with
Quartiles 1 and 3 remaining basically
flat. Look to the Market Action Index as
a leading indicator of the bottom of the
market.

Characteristics per Quartile QUARTILES


Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM

1 $ 1,317,950 3,827 0.50 - 1.0 acre 5.0 3.0 13 26 2 0 211 Most expensive 25% of homes
0.25 - 0.50
2 $ 854,450 2,732 acre 4.0 2.2 47 26 0 2 236 Upper-middle 25% of homes
8,001 - 10,000
3 $ 658,000 2,111 sq ft 4.0 2.0 45 26 0 4 167 Lower-middle 25% of homes
6,501 - 8,000
4 $ 485,000 1,673 sq ft 3.0 2.0 46 27 4 3 134 Least expensive 25% of homes
PRICE AND VALUE
This is a market where watching the
value metrics (like price per square
foot) can provide insight that you don't
get at first glance. Despite the fact that
home prices are rising fairly
consistently, the price per square foot of
homes listed is declining. Often this can
be attributed to new and remodeled
homes on the market. Buyers in the
area are paying more but also getting
more for their money.

Adam Brett - Eric Urban Market Update for FULLERTON 8


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with
105 properties available this week. Note
that rising inventory alone does not
signal a weakening market. Look to the
Market Action Index to gauge whether
buyer interest is keeping up with
available supply.

MARKET ACTION INDEX


The FULLERTON 92835 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 16. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES


Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 9


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 186 days. Half of the
listings have come newly on the market
in the past 77 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for


the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 10


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92833

Real-Time Market Profile Trend


Median List Price $ 400,000 THIS WEEK
Average List Price $ 511,806 The median single family home price
Least Expensive Listing $ 189,950 in FULLERTON 92833 this week is
Most Expensive Listing $ 1,500,000 $400,000.
Asking Price per Square Foot $ 271
Average Days on Market 166
Total Inventory 216
Absorbed This Week 11
Median House Size (sq ft) 1,852 Inventory is up and Market Action is
Median Lot Size 6,501 - 8,000 sq ft
trending down recently. While days-on-
Median Number of Bedrooms 4.0
market appears to be trending lower,
Median Number of Bathrooms 2.0
Median Age the overall conditions are weakening a
47
Altos Research Value Statistics bit.
Market Action Index Cool. Buyer's Market 22

PRICE
Again this week in this zip code we see
a downward notch for prices. Pricing
has been weak in recent weeks and
versus their absolute-high level. At this
point, we will be looking for a persistent
upward shift in the Market Action
Index as a leading indicator for a
trough in prices.

Adam Brett - Eric Urban Market Update for FULLERTON 11


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE


In the quartile market segments, we see
prices across the quartiles of this zip
code not tightly correlated recently.
Prices in Quartile 1 and 4 have been
mixed recently, while the rest of the
market is trending downward. Look to a
strong, persistent up shift in the Market
Action Index as a leading indicator of
the trough in the market.

Characteristics per Quartile QUARTILES


Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
6,501 - 8,000
1 $ 789,000 2,851 sq ft 4.0 3.0 21 54 1 4 194 Most expensive 25% of homes
6,501 - 8,000
2 $ 587,000 2,070 sq ft 4.0 2.0 33 54 2 3 179 Upper-middle 25% of homes
6,501 - 8,000
3 $ 369,000 1,352 sq ft 3.0 1.0 55 54 3 2 116 Lower-middle 25% of homes
4,501 - 6500
4 $ 290,000 1,208 sq ft 3.0 1.0 56 54 6 2 175 Least expensive 25% of homes
PRICE AND VALUE
Despite recently falling prices, the price
per square foot has stayed reasonably
flat. This implies that there's a portion
of the market being priced at a
premium. You can investigate this
condition in the quartile details.

Adam Brett - Eric Urban Market Update for FULLERTON 12


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with
216 properties available this week. Note
that rising inventory alone does not
signal a weakening market. Look to the
Market Action Index to gauge whether
buyer interest is keeping up with
available supply.

MARKET ACTION INDEX


The FULLERTON 92833 market is
currently in the 'Buyer's Market' zone
(below 30), though not strongly so. The
90-day Market Action Index stands this
week at 22 so buyers should expect find
reasonable levels of selection.

MARKET ACTION QUARTILES


Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 13


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 165 days. Half of the
listings have come newly on the market
in the past 91 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for


the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 14


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92832

Real-Time Market Profile Trend


Median List Price $ 349,700 THIS WEEK
Average List Price $ 407,951 The median single family home price
Least Expensive Listing $ 219,000 in FULLERTON 92832 this week is
Most Expensive Listing $ 1,300,000 $349,700.
Asking Price per Square Foot $ 282
Average Days on Market 190
Total Inventory 68
Absorbed This Week 5
Median House Size (sq ft) 1,335 Inventory is up and Market Action is
Median Lot Size 4,501 - 6500 sq ft
trending down recently. While days-on-
Median Number of Bedrooms 3.0
market appears to be trending lower,
Median Number of Bathrooms 1.5
Median Age the overall conditions are weakening a
57
Altos Research Value Statistics bit.
Market Action Index Cool. Buyer's Market 24

PRICE
We continue to see prices in this zip
code bouncing around this plateau.
Look for a persistent up-shift in the
Market Action Index before we see
prices move from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 15


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE


In the quartile market segments, we see
pricing across most of the zip code
relatively strong recently. While
Quartile 4 is basically flat, all other
segments are in an up trend period.
Unless the Market Action Index has a
persistent downward shift, expect that
Quartile 4 will assume a similar trend
with the other groups.

Characteristics per Quartile QUARTILES


Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
6,501 - 8,000
1 $ 625,000 1,870 sq ft 3.0 1.5 81 17 4 2 145 Most expensive 25% of homes
4,501 - 6500
2 $ 379,900 1,325 sq ft 3.0 1.0 55 17 0 1 216 Upper-middle 25% of homes
4,501 - 6500
3 $ 325,000 1,200 sq ft 3.0 1.0 56 17 2 1 185 Lower-middle 25% of homes
6,501 - 8,000
4 $ 265,000 1,156 sq ft 3.0 2.0 57 17 2 1 213 Least expensive 25% of homes
PRICE AND VALUE
The market plateau is seen across the
price and value. The price per square
foot and median list price have both
been reasonably stagnant. Watch the
Market Action Index for persistent
changes as a leading indicator before
the market moves from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 16


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with
68 properties available this week. Note
that rising inventory alone does not
signal a weakening market. Look to the
Market Action Index to gauge whether
buyer interest is keeping up with
available supply.

MARKET ACTION INDEX


The FULLERTON 92832 market is
currently in the 'Buyer's Market' zone
(below 30), though not strongly so. The
90-day Market Action Index stands this
week at 24 so buyers should expect find
reasonable levels of selection.

MARKET ACTION QUARTILES


Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 17


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 189 days. Half of the
listings have come newly on the market
in the past 56 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for


the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 18


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92831

Real-Time Market Profile Trend


Median List Price $ 579,450 THIS WEEK
Average List Price $ 592,336 The median single family home price
Least Expensive Listing $ 209,900 in FULLERTON 92831 this week is
Most Expensive Listing $ 1,200,000 $579,450.
Asking Price per Square Foot $ 292
Average Days on Market 139
Total Inventory 88
Absorbed This Week 3
Median House Size (sq ft) 1,798 With inventory trending up but days-
Median Lot Size 6,501 - 8,000 sq ft
on-market trending down and the
Median Number of Bedrooms 3.1
Market Action Index essentially flat
Median Number of Bathrooms 2.0
Median Age recently, conditions don't seem to have
52
Altos Research Value Statistics strong up or down pull.
Market Action Index Cold! Buyer's Market 18

PRICE
The market for this zip code continues
its bounce again this week. We're a
long way from the market's high point
so watch the Market Action Index to
predict how long this trend will last.

Adam Brett - Eric Urban Market Update for FULLERTON 19


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE


In the quartile market segments, we see
prices in this zip code generally settled
at a plateau, although Quartile 3 has
been declining in recent weeks. We'll
need to see a persistent shift in the
Market Action Index before we see
prices across the board move from these
levels.

Characteristics per Quartile QUARTILES


Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
0.25 - 0.50
1 $ 839,250 2,728 acre 4.0 2.5 37 22 2 0 110 Most expensive 25% of homes
8,001 - 10,000
2 $ 674,498 2,236 sq ft 3.0 2.0 47 22 2 0 163 Upper-middle 25% of homes
6,501 - 8,000
3 $ 464,950 1,710 sq ft 4.0 1.8 55 22 2 1 148 Lower-middle 25% of homes
4,501 - 6500
4 $ 359,450 1,296 sq ft 3.0 1.2 56 22 0 2 135 Least expensive 25% of homes
PRICE AND VALUE
The market appears to be placing an
increasing premium on homes. When
list prices and price per square foot
consistently increase in tandem, as
they're doing now, you can often find
short-term investment opportunities.
Watch the Market Action Index for
persistent changes as a leading
indicator for these trends to flatten or
drop.

Adam Brett - Eric Urban Market Update for FULLERTON 20


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with
88 properties available this week. Note
that rising inventory alone does not
signal a weakening market. Look to the
Market Action Index to gauge whether
buyer interest is keeping up with
available supply.

MARKET ACTION INDEX


The FULLERTON 92831 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 18. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES


Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 21


Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 138 days. Half of the
listings have come newly on the market
in the past 66 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for


the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

About Altos Research Corporation


Altos Research Corp. reports real-time analysis of the residential real estate market in local markets across
the country. All information contained herein is based on properties currently listed for sale and available
publicly. When evaluating a particular property, make sure you use comparable sales data in addition to
the market trend information available in this report. The data presented in this report is accurate to the
best of our knowledge, but cannot be guaranteed as such. Use this report as one input in the real estate
decision making process, but do not rely on it for accuracy. Nothing in this report or any other Altos
Research publication is a recommendation to buy or to sell real estate. We recommend you work with a
licensed real estate agent or broker.

Altos Research LLC Copyright 2005-2010. All Rights Reserved www.altosresearch.com

Adam Brett - Eric Urban Market Update for FULLERTON 22