Ch t 13

Chapter
The Internets
Impact on
Traditional Media

Trends in New Media

The invention of writing was even met with resistance:
See Egyptians Theuth and pharaoh Ammon

1 Depiction
1.
D i ti as Satan
S t or Savior
S i
Satan
New media as a destroyer of civilization
Cause problems: Superficial relationships

Savior
S i
Everyones voice is heard
Educational tool
13-2

Trends in New Media (contd

(cont d))
2. Commercialization
E-Commerce
2% of all sales
Where there are sales there is

Advertising
Funding free media
Advertising and price cycle
Critique
C iti
off advertising
d ti i d
driven
i
media
di
Search engines
Site sponsorship

13-3

Trends in New Media (contd

(cont d))
3. Concentration

Standardization

Privately developed, owned and held technology

Proprietary
No standards?
Digital
g
Television broadcasting
g standards solidified
HDTV
High-definition television
Benefits and Drawbacks with Standardization

Mergers

Massive media mergers create huge conglomerates

Online included

13-4

Media Interaction
Post hoc ergo propter hoc
Cause and effect relationship of 2
phenomena
Internet
Other Media

The
The Internet and older media are
simultaneously undergoing mutual
dramatic change
change
13-5

Media Interaction (contd

(cont d))
Books
Online Sales
Rapid Growth
Click and Mortar Businesses
Interactivity possibilities

Electronic Books
Purchase online and download to your PDA or computer
Security?
Must be read on screen with a reader program

Death of the Book?

Probably not

13-6

Media Interaction (contd

(cont d))
Newspapers and Magazines
Supplementing or Circumventing
Duplications of the print version with additional features
Sometimes never published in paper
Electronic magazines published on the World Wide Web
Ezines

Extending the Local

Connecting to a local area without being local

Targeting Interests
No printing or distribution
Large
g and small targets
g
13-7

Media Interaction (contd

(cont d))
Radio, Video and Recordings
Streaming Media

Bandwidth increase
Audio and Video can be used as it is being downloaded
Virtual broadcasts over the internet
Internet Radio

Custom CDs and MP3s

C
Can D
Download
l d and
d purchase
h
songs and
d albums
lb
MP3 - CD-quality sound digitally encoded

13-8

Media Interaction (contd

(cont d))
Film
Microcinema Movement
A community
it off independent
i d
d t fil
filmmakers
k
who
h produce
d
everything
thi ffrom
animated shorts to feature length movies at a fraction of the cost of the
major studios. With digital equipment these films now rival the quality of
multi-million dollar productions

Digitally produce and upload movies of your own

Ex: Blair Witch Project

Higher
g
Hype
yp
Online marketing campaigns
Individual film sites
Internet not affecting the Hollywood film industry yet
13-9

Media Interaction (contd

(cont d))
Television
Blurring the Lines
Major TV networks have supplemental Web sites
Convergence of technologies
Information Appliance
Term coined by Microsoft as a forthcoming device that will merge
technologies in one interface

Lazy Interactivity
Impulse purchases made easier

Faster News, or Bigger Runoff?

Speed of publishing

13-10

Peer-to-Peer Networking (P2P)

What is Peer-to-Peer Networking?
Revolutionized the way media files are distributed

Peer-to-Peer Network
A networking term referring to
a network where there are no
central servers, and each
computer on the network can
share resources

13-11

Peer-to-Peer Networking (P2P)

How Does a P2P
File Sharing Network
Work?
Must install and run P2P
software client
Set up an account
Search
Request and transfer
Play
y and use
Each peer restricts
transfer speeds
Dependent on who is
connected when
13-12

Peer-to-Peer Networking
g (P2P)
(
)
(contd)

Social Issues with P2P Networking

Content manufacturers concerned
Illegal file-sharing
Recording Industry Artists Association
reacted
Opens sharing information
Specifically for recording artists without distribution
contracts

13-13