Sponsorship Proposal

for

About
the Festival

Main Activity

Oscar 2015 winner

Beldocs is the only fully-featured

Serbian film festival exclusively
dedicated to current documentary
production.
We are orientated towards
artistically and socially relevant
cinema, trying to include all the
most remarkable documentaries of
the year in our annual selection.

Visions Du Reel 2014 winner

Usually we end up showing the

current Oscar winner, as well as the
awarded movies from top rated
festivals like Berlinale, Venice,
Sundance, Jihlava, Visions Du Reel,
Hot Docs, IDFA, CPH:Dox, Leipzig
and others.

Venice 2014 winner

And Some More

Deeply involved in audience

development, each year we
organize unique promoting actions
and side events.
Regular festival features include
parties, panel discussions,
renowned filmmakers masterclasses and Beldocs Market a
festival segment aimed at regional
TV distribution.

We Put All the

Nicest Ingredients

We screen around 40 films

per manifestation in few
prestigious projection halls,
with half of their authors
being brought to Belgrade
for Q&A sessions, lecturing,
festival promotion,
networking etc. Each year we
award the best Serbian and
the best foreign
documentary. We are present
at other cultural happenings
within Serbia and we
regularly promote our
domestic selection abroad.

With Just a Pinch of

Corporate
Philosophy

We advocate social awareness,

cultural diversity, freedom of
speech and are strongly opposed
to every form of discrimination.
We promote artistic excellence,
exchange of professional services
and ideas, as well as the further
development of Serbian
documentary scene.

Et voila!

Beldocs 2015 Data &

Basic Conclusions

During the 2015

festival, we have

Shown 41 movies from 23

countries.

Hosted 23 foreign filmmakers.

Attracted 10,510 visitors with

40 projections in 4 prestigious
cinemas around the capital.

Accredited 120 reporters.

Organised 23 Q&A sessions, 1

prestigious master class, 3
media conferences, 1 panel
discussion, 4 parties, 1 cocktail
party for the eminent donors
and local stakeholders, and
also the Beldocs Market an
annual gathering of the most
prominent aquisition editors
and festival programmers in
this part of Europe.

Festival
guests

Maximilian
Plettau

Aline Schmid

Christian Frey

elo
Hadiselimovi

Esther Van
Messel

Fabrizio Grosoli

Gregor Streiber

Jadran Puhari

Jamal Aldin
Samir Riadh

Josua
Openheimer

Kaveh Bahtiari

Lejla Dedi

Marie-Eve
Hilbrand

Marko
Sladojevi

Milan Petrovi

Mina Mileva

Mira Voinki

Regina Schilling

Sergei Loznitsa

Bruno Fritszche

Jovica
Stanojkovi

Sinia Dragin

Vesela
Kazakova

In due time, we
were advertised

On TV (1,040 seconds total on

RTS, 6,000s on N1 and 4,000s
on Studio B)

On the radio (1,600s on Studio

B)

Through the Internet banners

(5,628 referral visits)

Through the paid Facebook

ads (1,339,166 impressions
with reach of 307,839 viewers
and 14,147 clicks)

Through leaflets (25,150 items

in total)

Through posters (254 items in

total)

Through totems (8 items in

total)

But more important,

we have gained a
lot of unpaid media
presence

60 appearances on TV (RTS 1 i
2, Prva, B92, Happy, Studio B,
N1, Kopernikus...)

38 appearances on radio
(Radio Beograd 1 i 2, Radio
202, Studio B, Radio Laguna,
Naxi radio, Radio Novosti...)

52 appearances in print media

(Kurir, Politika, Blic, Danas, 24
sata, NIN, Ilustrovana Politika...)

155 appearances in digital

media (all relevant and those
others as well)

On the internet, we
were also promoted
through

Our website (33,921 visits

lasting 02:32 minutes in
average with 3.90 pages read
during the campaign; 45,334
visits annually )

Our Facebook page (6734 fans

with organic post reach of
17,979 viewers during the
campaign)

Our Twitter account (1030

followers with 8440
impressions during the
campaign)

Our Instagram account (340

followers)

We were powered by

OFo emo ubaciti

Donors:

Sponsors:

Partners:

Media:

We have certainly grown since we were conceived

14 movies in 2 cinema halls

Cate
gory
2

2,000 visitors
10 foreign guests
800 seconds of radio advertisements
2 press conferences, 20 accredited reporters and 48 media realises

41 movies in 4 cinema halls

Cate
gory
1

10,510 visitors
23 foreign guests
11,040 seconds of TV and 1,600 seconds of radio advertisements
3 press conferences, 120 accredited reporters and 305 media realises

So, now, were ready for

COMMERCIAL
SPONSORSHIPS!

Our
commercial
strength

Highest possible media

coverage.
This turned out to be the
most effective way of
promotion for us, partially
due to the social relevance
of our movies.

Our
commercial
strength

Audience structure.
Mainly intelectuals, higher than
average income segment.

Our
commercial
strength
Remarkable international
reputation and presence.
Beldocs was described as the
one and only film festival from
Serbia acknowledged by
foreign filmmakers.
Undisputable professional
relevance.
We nurture ongoing
collaboration with regional
media houses, productions,
culture centres, government
agencies, embassies and other
relevant stakeholders.
All-year-round activities.
Through Beldocs Eho we bring
selected movies to the other
parts of Serbia. We are also
available at Mikser, Cinema City,
KC Grad happenings etc.

Our
weakness

Minor organisational and

presentational flaws.
Had happened, due the insufficient
budget and the prevalence of
volunteering workforce within
Beldocs teams. We will easily
overcome this issue with newly
generated income from
commercial sponsorships.

Time for a brief peek in

The Upcoming Edition

Plans for the year 2016

The same or similar media mix, with an

addition of festivals catalogue. That said,
we are more than ready to adjust
everything in accordance with your
wishes and demands.
More intensive promotion of Beldocs
Loyalty Card.
Shift towards the audience relevant
channels in online advertising.
Full colour prints.
More paid professionals within
marketing team.
Thematically segmented program
providing even more engaged response
(by the audience, but also the media)

Already selected
domestic titles

U potrazi za snom by Mladen Mitrovic

Potop by Jelena Jovi
etiri pasoa by Mihajlo Jevti
Dubina 2 by Ognjen Glavoni
Nedodirljivi by Marija Risti
Seksi Maja by Ivan Mandi
Barcellona by Tamara von Steiner
Home Run by Nemanja Vojinovi

Already selected
foreign titles
Segment The Great Beauty (famous
artists etc):
Listen to me Marlon
Ingrid Bergman, in Her Own Words
Gabo: The Creation of Gabriel Garcia
Marquez
Keith Richards: Under the Influence
Segment Fight the Power (individuals
against the system):
Sonita
Cartel Land
Russian Woodpecker
Who to Invade Next
Segment Dangerous Minds (gamechanging ideas):
Best of Enemies
Falcianis Tax Bomb: The Man Behind
Swiss Leaks
Vita Activa: The Spirit of Hannah Arendt
Forecaster

Segment Beyond Good and Evil (crime stories):

3 and a Half Minuts, Ten Bullets
Credit for Murder
Bolshoi Babylon
The Fear of 13

And finally, here come

The Offers You Just

Cant Refuse!

Basic Sponsorship
Package
Availability:
Up to 10 per manifestation

Estimated value:

1,000

Basic Sponsorship
Package

Your presence at this level:

In the festival catalogue (one

page).
On the leaflets, posters and
totems.
On the loyalty card.
On the banners at the Beldocs
Internet site (will be
implemented).
Two appearances on our
Facebook page, and on our
profiles on other social
networks

Advanced
Sponsorship Package
Availability:
Up to 4 per manifestation

Estimated value:

5,000

Sponsorship Package
Advanced
Sponsorship Package

Your presence at this level

includes everything already
available in Basic Sponsorship
Package, plus:

Your existing, slightly adapted or

brand new custom-made video ad
shown in the beginning of every
projection.
More prominent position and size
among the sponsors logotypes.
A branded stand in front of the main
cinema halls.
One more page in the festival
catalogue (two in total).
Three more appearances on our
Facebook page, and on our profiles
on other social networks (five in
total).

General Sponsorship
Package
Availability:
Up to 1 per manifestation

Estimated value:

10,000

General Sponsorship
Package
Your presence at this level includes
everything already mentioned in
Advanced Sponsorship Package, plus:

A mention in all TV and radio appereances

of the festival, as well as in the significant
part of print and Internet releases.
Appearance at the end of the Beldocs TV
and radio ads.
Exclusive, emphasized appearance on
Beldocs promo material with POWERED
BY or similar introduction line. (Detached
from other sponsors logotypes.)

Appearance on the Beldocs conference

wall.

Appearance on the in cinema lobby wall.

Two more pages in the festivals catalogue

(four in total).
Five more appearances on our Facebook
page, and on our profiles on other social
networks (ten in total).

Ovo emo ubaciti

Cobranded
Sponsorship Package
Availability:
Up to 1 per manifestation

Estimated value:

20,000

Cobranded
Sponsorship Package

Or even
Your presence at this level
includes all the benefits of
General Sponsorship
Package, plus:

Completely cobranded
promotional campaign with
your brand guidance strictly
applied. For example, we are
ready to dress our logotype in
your corporate colours!

For years we have had so much in common

Raiffeisen
2015
Campaign

Beldocs
2015
Campaign

Could this be

The Time for Some

Meaningful
Entanglement?

TVC proposal slide 1

BUCA (dolee): Divdan, nevieno!

LJUPE: Nevieno ta?

TVC proposal slide 2

BUCA: Neeeviiieeeenooo!!! Amerikanac koji sam okupira itave drave, seljaci

ratuju sa narko kartelima...

TVC proposal slide 3

BUCA: Intrige u Baljoj teatru! Onda Ingrid Bergman, Marlon Brando i Kejt Riards
iz Stonsa!

TVC proposal slide 4

LJUPE: Gde? U Beogradu?

BUCA: Ma, da, divdan - Beldoks! Hajde, poleemo, i karte su... Pa skoro pa
dabe!

TVC proposal slide 5

LJUPE: E, a...(Polee.) ta je to Beldoks?

BUCA (leti, iz daljine): Nemoj da zeza, to ve svi vrapci znaju!

TVC proposal slide 6

SPIKER 1 (muki, van kadra): Ve i vrabci znaju ta je

TVC proposal slide 7

SPIKER 1 (muki, van kadra, sa dodatim efektima, mono): Beldoks 2016.

TVC proposal slide 9

SPIKER 2 (enski, van kadra): Pokree ga Rajfajzen banka.

TVC proposal slide 10

BUCA: Nevieno, kaem ti, sve same premijere!

Good to remember:

Just the exact commercial value

of included RTS seconds actually
exceeds the price of Cobranded
Sponsorship Package for more
than 1.000.000 RSD!

We are, of course,
willing to go for the
most spectacular
custom-made deals
at this stage. So,
please, do contact
us:

Thats all
folks!

Thank you
for your time.