NEWPORTS INSTITUTE OF COMMUNICATION & ECONOMICS

QUESTIONNIER

Name: …………………………

Gender: ………………..

Age group:

• 16 - 20

• 21 - 25

• 26 – 30

• 30 – above

Marital status:

• Single

• Married

Your profession:

• Doctor

• Engineering

• Businessman

• House wife

• Student

• Other job please specify ……………………

Your income level:

• Please specify …………………………

Education level:

• Matriculation
 • Intercalation

• Graduation

• Masters

• Other please specify …………………………

1. What is fast food for you?

a) Pizza

b) Burger

c) Bunkabab

d) Chicken tikka

e) All above

2. What you prefer most?

a) Fast food

b) Home cooked food

3. Which is healthier?

a) Fast food

b) Home cooked food

c) both

4. Why you eat fast food?

a) It is less expensive

b) Its healthy

c) I don’t get the taste at home

d) I like the quality of food

e) Lazy to cook food

 f) I can get it anywhere anytime

5. Do you think all fast food providing hygienic food?

a) Yes

b) No

6. How often do you eat fast food?

a) Once in a month

b) Twice in a month

c) 1 to 2 times in a week

d) 3 to 5 times in a week

e) Daily

7. With whom you visit fast food restaurant mostly?

a) With family

b) With friends

c) Alone

d) Other …………

8. If you consider eating fast food frequently is not advisable, then what other factor would still
convince you to eat it?

a) Taste of food

b) Quality of food

c) Convenience

d) Value of money

e) Habit
 f) Other please specify ……………………….

9. An average how much would you expect to pay for fast food?

a) 250 to 500

b) 500 to 1000

c) 1000 to 3000

d) 3000 to 6000

e) Other specify ……………..

10. In your thinking which fast food restaurant is providing good food?

a) Mc Donald’s

b) Mr. Burger

c) KFC

d) Pizza Hut

e) Kaybees

f) Red Apple

g) Others …………………….

11. How do you come to know about KFC?

a) Advertisement on newspaper or magazine

b) Internet

c) Family/friend

d) Banners
 e) People working for KFC

f) Other …………

12. Is KFC giving better services then others?

a) Yes

b) No

13. Is KFC giving good food then others?

a) Yes

b) No

14. What attract most to people about KFC?

a) Food

b) Environment

c) Service

d) Reasonable price

15. How do you feel about KFC food?

a) Delicious

b) Excellent

c) Good

d) Average

e) Not good

16. How long do you have to wait for your food in KFC?

a) 60 seconds

b) 5 minutes

c) 10 minutes

d) 15 minutes

e) 20 minutes
 f) 30 minutes

g) Above 30 min

17. Are you satisfy with KFC delivery timing?

a) Yes

b) No

18. If KFC increase its price then you still go KFC or switch to other restaurant?

a) Still go KFC

b) Switch to other restaurant

19. What do you prefer the most?

a) Home delivery

b) To go out & dine in

c) Take away

20. Do you satisfy with deals of KFC?

a) Yes

b) No

21. Is KFC giving variety of food?

a) Yes

b) No

22. Does KFC offer new products on demand of their customers & on changing taste of their
customer?

a) Yes

b) No

23. What do you think KFC customers are?

a) Loyal
 b) Switchers

24. What do you think about the price of KFC?

a) Expensive

b) Reasonable

c) Low

25. Does the logo attracts you?

a) Yes

b) No

26. Does KFC perform social responsibility (CSR)?

a) Yes

b) No

27. Who is the biggest competitor of KFC?

a) Mc Donald’s

b) Mr. burger

c) Pizza Hut

d) Kaybees

e) Red Apple

f) AFC

g) Subway

h) Others …………………….

………….. THANK YOU…………….